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商务英语相关论文范文

商务英语相关论文范文随着中国对外交流的日益加深和市场对商务英语人才需求的增大，商务英语专业已成为各高职院校最热门的专业之一。

下面是店铺为大家整理的商务英语相关论文，供大家参考。

商务英语相关论文范文一：商务英语精读教学改革思考摘要：本文通过CLIL教学理念中的4C框架，探讨了商务英语精读课程教学方法的改革。

商务英语精读教学往往将语言和商务知识相割裂，而在CLIL教学理念的4C框架下，通过整合课程教学内容、变革课堂组织形式及完善课程评价体系，可以改变这一现象，从而提高学生的学习效率，提升教学质量。

关键词：CLIL;商务英语精读;教学方法改革商务英语精读是一门以语言技能为主、商务知识为辅的语言课程。

课程旨在通过对语言的实际运用及课程内容的学习，使学生的英语语言，尤其是商务英语语言能力得到长足的发展，并进一步打下商务知识基础。

然而，在我国讲授商务英语的多数英语教师由于受到专业知识的限制，往往用讲授基础英语的方法进行商务英语教学，以词汇和语法教学为主，仅把商务作为专业知识课进行教学，以翻译为主(丁利英，2008)。

这种教学模式只是在形式上把英语与专业结合起来，课堂缺少双向交流的机会，教师难以帮助学生逐步具备以英语为媒体进行商务交流的能力。

内容与语言相融合的教学理念(以下称为CLIL)是一种学习并使用外语与学习学术内容相结合的教学理念。

CLIL指的是对学术内容及学生外语能力在教学过程中的相融，学术内容与外语能力在教学目标上具有同等重要的地位(Lyster，2007：6)。

商务英语精读作为一门跨学科课程，旨在发展学生的英语语言能力和商务技能，而CLIL教学理念可为学生创设真实的商务交际情景，将学生从孤立的、纯粹的学习语言方式中解脱出来，可以大大提高英语学习的效率。

同时，CLIL可以有效地把英语教学与商务知识教学结合起来，促进学生对商务专业知识的掌握。

因此，本研究将尝试运用CLIL的相关教学理论探讨商务英语精读教学方法的改革。

商务英语方向论文范文

商务英语方向论文范文商务英语，主要是指人们在商务活动中使用的英语，由语言知识、交际技能、专业知识等构成。

商务英语作为一门专业英语，不仅具有一般英语特点，且具有丰富的文化底蕴。

下文是店铺为大家搜集整理的关于商务英语方向论文范文的内容，欢迎大家阅读参考!商务英语方向论文范文篇1浅析商务英语信函的特点和翻译实践【摘要】掌握撰写和翻译商务英语信函的技能是十分必要的，可以使我们在今后的商战中处于不败之地。

本文阐述了现代商务英语信函的特点及翻译的问题。

【关键词】商务英语;信函写作;翻译随着全球经济一体化进程的不断发展，商务活动日益频繁，互联网的迅猛发展使商务信函就成为国际贸易中客户之间沟通的主要方式。

当前国际贸易中的竞争日趋激烈，时间、速度和效率显得更为重要。

这必然带来商务信函风格和语言上的变化。

各公司的董事和经理们都不愿意把时间浪费在阅读那些啰嗦，空洞的文字上，他们要求书信讲究实效，看一遍你就能知道说的是什么。

现代书信的特点可以概括为清楚，简洁，有礼貌，语言风格更趋于自由和口语化。

清楚就是要准确明白地表达自己的意思并确保对方也能准确领会你的写信意图;简洁就是用尽可能简单的或少的词语来表达意思;礼貌就是在写商务信函时要站在对方的立场上考虑问题并做到彬彬有礼。

这些特点从商务信函的开头语中就可以看出。

例如:一、介绍公司或公司产品Specializing in the export of Chinese foodstuff，we wish toexpress our desire to trade with you in this line.我们专营中国食品的出口，希望与你方在这一行业建立贸易关系。

We are the largest garments trading company in Japan，andhave offices and representatives in all major cities and townsin Japan.我们是日本最大的服装贸易公司在日本的所有主要城镇都有我们的办事处和代理。

有关商务英语方面论文商务英语毕业论文

有关商务英语方面论文商务英语毕业论文商务英语是外贸人员同世界各地开展进出口贸易时用于洽谈交易、联系业务的一种应用语言。

下文是WTT为大家整理的有关商务英语方面论文的范文，欢迎大家阅读参考!有关商务英语方面论文篇1浅论商务英语教学美国的次贷危机演变成金融危机，不仅威胁了美国经济，也殃及世界上其他国家，其负面效应对中国经济形成了较大的冲击，尤其是对外依存度较高的外贸行业受到的影响则更大。

严峻的经济形势很大程度上影响了商务英语专业学生的就业。

商务英语专业的学生在日趋白热化的就业竞争中胜出?这对商务英语教学提出了更高的要求。

一、商务英语课程特点与教学现状Hutchinson和Waters认为商务英语是专门用途英语中的一个分支，是一门以语言学为主导、吸收了一切与商业相关的领域的学科研究方法的综合陛学科，基本上属于应用语言学。

从语言的角度看，商务英语是商务环境中应用的英语，但从内容而言，商务英语叉不能脱离商务。

其特点是：(1)以目的为导向;(2)以自我学习为中心;(3)真实语料2]。

例如，BEC商务英语口试主要考查考生商务交往过程中运用英文的能力。

商务交往主要包括建立和保持商务联络、谈论工作、制定计划与安排工作等，目的性和实用性较强。

20xx年高等教育出版社出版的《体验商务英语》还设置了真实的案例分析。

改革开放后，中国众多高校纷纷开设“经贸英语”、“商贸英语”、“商务英语”以及“外贸英语”等课程，培养既通晓外语又精通国际商务的复合型人才。

有的院校如上海对外贸易大学还开设了相关的研究生课程。

另外，出版了一系列商务英语教材，例如英国剑桥大学出版社出版的级商务英语教材，与其相关的商务英语考试和培训已获得了广泛的关注和肯定。

但是，我国多数讲授商务英语的英语教师由于受专业知识的限制，往往用讲授基础英语的方法进行商务英语教学，以词汇和语法教学为主;而多数讲授商务英语的商务专业课教师由于缺乏语言教学的经验，教学中以翻译为主。

商务英语专业毕业论文(最新5篇)-最新

商务英语专业毕业论文（最新5篇）商务英语专业要求学生受到英语听、说、读、写、译等方面的良好训练，掌握英语语言和文学、政治、经济、管理、社会文化等方面的基本理论和基本知识，并通过英语专业全国四级和八级考试。

下面是精心为大家整理的5篇《商务英语专业毕业论文》，希望能够给您提供一些帮助。

商务英语教育改进措施篇一1、改进教学内容。

在语言经济学视角下，加强对课程设置的改革，可以提升商务英语的教育质量，并且可以提升商务英语的语言价值。

在目前的商务英语教学中，主要以基础、知识和能力为主要教学目标，难以满足社会的发展形式，同时不利于学生在社会的发展。

另外，商务英语的教学目标主要是便于学生和供应商的谈判，然而在实际教学中，学生通过实践课程难以有效的提升自身的专业素养。

因此，我国商务英语教育应该适当的改革教育内容，以期可以更好的促进学生的发展。

首先，商务英语的教学应该以基础知识为主要目标，要使学生具备扎实的基本功底。

其次，我国商务英语院校要提升学生的听说和翻译技能，使其可以更好的同外国客户进行交谈，从而可以提升学生的业务能力。

最后，我国商务英语教学中，应该设立一部分实践性内容，以期可以帮助学生掌握最新的岗位工作流程，进而可以为社会提供更多的实用型人才。

2、以社会需求为教育导向。

在商务英语的教学中，主要是以基础教学和交流为主，学生难以掌握企业的最新发展形式，不利于企业更好的融入社会的发展。

针对这种现象，我国商务英语院校应该积极的制定相应的措施，以期可以提升学生的适应能力。

首先，我国商务英语院校应该积极的在教学过程中添加应用实例，例如企业的最新发展动态和客户的最新谈判技巧等，只有在课程教育中添加实践性内容，才可以更好的提升学生的素质。

其次，我国商务英语院校应该加强对学生的实践技能训练，学校可以根据自身的经济条件，建立适当的实训基地，以期可以增加学生的课后实践，从而可以更好的使学生将理论与实践相结合。

最后，我国商务英语院校可以加强和社会企业的合作，将学生输送到企业中进行实习，这种方式不但可以提升学生的实践性能力，还可以提升学校的教学质量。

商务英语论文Business Negotiation

How to make a Successful Business NegotiationGroup A Name: Number:AbstractBusiness negotiations, is coordinating the interests of relationship between the people and meet their own needs and to reach a consensus of an act and processes. Therefore, it must be rational thinking, to the interests of both sides involved to carry out systematic and detailed analysis. Language in business negotiations like Bridges, occupy an important position, it often determines the success or failure of the negotiations. In business negotiations except in the language must pay attention to the civilized terminology, a clear, sentence is smooth and fluent generous general skill. Requirements outside, still should master certain language expression of art. Language expression of art has its elegant, vivid and lively and infectious wait for a characteristic, in business negotiations has played an in important role. According to this law, rules and measures develop a negotiated solution is a business negotiation with the scientific –side. This must be taken seriously and to try to embody. Meanwhile, the business negotiation is a direct communication between people activities in such activities, the negotiators of the quality, ability, experience, mental state and so full of change factors and their spot to play on the negotiation process and results, but also has a great impact. This allows business negotiations have some unpredictable and difficult to grasp characteristics. The same elements of the negotiations, the same environment and conditions, different people to negotiate, the end result is often different. This fact shows that negotiations have been tricky. “Science”will enable the negotiators to do correctly, and the “skills”in order to enable the negotiators to do things better. Thus, in any business negotiations are inseparable from the use of negotiation skills. It is directly related to the economic and social benefits of the acquisition.Key words: Business negotiation; Language art; introduction; culture1.Introduction1.1Brief Introduction to Business NegotiationWith the high development of the economy, people in the modern society may have a chance to go on a business, so the word “Business Negotiation” is not strange to us any more. But for its real meaning, not every one has a clear understanding.In brief, business negotiation is a process that in order to coordinate the relationship between business and meet their needs, people try to find a final settlement of the dispute to reach an agreement and sign the contract through the consultation and the dialogue. There are three essential factors for business negotiation: participant of negotiation, subject of negotiation, environment of negotiation. Participant of negotiation refers to people of both sides involved in the negotiation. It is usually a negotiating team or a group instead of a person. Subject of negotiation is the issues which need to be discussed by both sides on the business negotiation, namely, the problems that both sides have the mutual interest and seek to resolve. Environment of negotiation refers to the objective conditions which are required in holding a business negotiation. What is more, any business negotiation includes three stages: the preparatory stage, the conducting stage and the stage of signing contract. Having perfect behaviour in three stages and winning the success of business negotiation are of great significance for both the enterprise and the negotiators.For the enterprise, business negotiation is an important part of the company’s core competence. In the fierce market competition, the success of business negotiation may directly or indirectly affect the survival of the enterprise.Compared with the enterprise, the business negotiation has more needs to the business negotiators. During the business negotiation, negotiators are usually on behalf of the enterprise to attend the negotiation, and their image represents the image of the enterprise. So the excellent negotiators not only can be successful in the completion of the negotiation, but also can win the reputation for the enterprise.International business negotiation can be understood as a process in which two or more parties belong to different countries or different cultures come together to discuss common and conflicting business interest benefit. The international business negotiation is more complex, because it encompasses unconscious forces of different cultural norms that may operate to undermine effective communication. Thus, in an international business negotiation, in addition to the basic negotiation skills, it isimportant to understand the cultural difference and etiquette, and to modify the negotiation style accordingly.1.2 Brief Introduction of Business EtiquetteThe etiquette, as one traditional moral excellence, has the historical inheritance and the eternal vitality. On the international business negotiation, there involves a lot of etiquette, but in fact it is the communication among the people, therefore we are used to call the business etiquette as an art of the communication among the commercial personnel.International business etiquette is the arts or activities’ rules that meet different cultures in long term process of business negotiation or communication.Business etiquette refers to the suitable etiquette standard used in the business. It is a process that showing the respects to the opposite party by the conventional procedure and method. The core of business etiquette is a code of conduct which has a certain restraint on our conduct of the business activities. Simply speaking, business etiquette is the universal demand to the businessmen of the personnel image and professional quality in the business.2. Cultural impacts on business negotiations2.1 The Definition of CultureFor the purposes of the study of international management, culture is acquired knowledge that people use to interpret experience and generate social behavior. Culture is the coherent, learned, shared view of a group of people about life’s concerns that ranks what is important, furnishes attitudes about what things are appreciate and dictates behavior.Hofstede, a scholar in cultural object, dean believes that culture includes four levels, the most exterior layer of known Symbols, such as clothing, language, buildings, etc., the human eye can easily see. The second layer is the Heroes, in a cultural force, it is largely representative of the hero where the culture of the national character. The third layer is Rituals; etiquette is to treat each culture unique representation of man and nature, such as the Chinese culture, the main location where the meal is very particular about the arrangements. The deepest layer refers to the Values, which is the culture in the most profound, the most difficult part to understand. Cultural differences in every aspect of culture, cross-cultural communication is also required on every aspect of culture.2.2 Impact of Symbols on business negotiations (mainly focus on the impact of different languages).To begin with, the impact of Symbols is manifested on the language communicating process of negotiation. The differences are obvious, though the language behaviors negotiators used are provided with higher fitness. People on earth use more than 3000 languages. Because few of us can be good command of more than one language, problems of communication are bound to occur in international business communication. One reason for such differences is that languages are based on the concepts, experiences, and views and so on. Proper use of the language is a sensitive cultural issue. Americans tend to exchange task-related information in business relatively frank and direct, with clear statements of needs and preferences. Generally, they openly express their disagreements and resort to aggressive persuasive tactics such as threats and warnings. And the French are verbally and non-verbally expressive. They love to argue, often engaging in spirited debate during business meetings. Asians, on the other hand, tend to be far more reticent or implicit and sometimes go to great lengths to save face or not to offend. Saving face and achieving harmony are more important factors in business dealings for the Japanese than achieving higher sales and profits.What’s more, the impact of cultural differences on negotiation also represented on non-verbal communication. Non-verbal signals differ by culture, and the differences can affect communication. For example, people from Americans who visit certain Asian countries are likely to view the fast, short steps taken by the inhabitants as peculiar or subservience or weakness. Similarly, Americans see standing up as the appropriate thing to do on certain occasions, whereas people from other cultures do not. Apart from that, as for our Chinese, an up-and-down movement of the head means yes and a side-to-side movement of the head means no. These movements may mean nothing at all or something quite different to people from other cultures. Some cultures, like our China’s, do not like touching, while people from other cultures that like touching will give you greetings ranging from full embraces and kisses to nose rubbing. If you can understand others from different cultures based on your counterpart’s standards, you can seize the opportunity to access the cultural style of others.2.3 Impact of Heroes on business negotiations（mainly focus on the nation characters）.Here I take two examples respectively from the Americans and Japanese.Americans make decisions based upon the bottom line and on cold, hard facts. They do not play favorites. Economics and performance count, not people. Business isbusiness. When faced with a complex negotiation task, Americans tend to divide the large task into a series of smaller task. Issues such as prices, packing and delivery may be settled one at a time. For them, progress in the negotiation is measured by how many issues have been settled. While in Japan, decision-making is quite different. Many Japanese companies still make decisions by consensus. This is a time-consuming process, another reason to bring patience to the negotiating table. So, quick answers to any question or problem are almost impossible. Besides, foreign businessmen negotiating with a Japanese company should avoid showing any kind of favoritism toward one individual or depending on a single individual. This will alienate the other managers.From the two examples we can draw a conclusion: overlooking cultural differences may lead to the failure of negotiation.2.4 Impact of Values on business negotiationsValues are the standards by which a culture actions and their consequences, they affect perceptions and can have a strong emotional impact upon people.In 1992, a delegation, consist of Chinese business negotiation representatives and other 12 experts in different fields, purchased about 30 million chemical equipment and technology from America. The Americans sent everyone in the delegation a souvenir after the first round of negotiation. The souvenir had a delicate package. However, when opening the gifts, they were shocked. There was a green golf cap in everyone’s box. The original meaning o f the Americans was to play golf after the agreement. They have no idea of what a green cap means to Chinese. The agreement was not reached, not because of their misbehavior but of their lacking in Chinese culture.Thus, we can see that values play an important role in business negotiations. Before negotiations, a negotiator should study the basic convictions that the people have regarding what is right and wrong, good and bad, important and unimportant.2.5 Impact of Rituals on business negotiationsReligions vary from country to country, district to district and folk to folk.In a celebration held during a negotiation in Qatar, the superintendent of a multinational corporation brings brandy to show his willingness of cooperation. As a result, he was driven off by the counterpart, who was a Moslem. It later made the company unwelcome in whole Qatar. Why? The reason is that drinking liquors is forbidden in Muslim doctrine.It should be realized that negotiators with different culture backgrounds havedifferent needs, motivation and beliefs. It is suggested to understand, accept, and respect the other party’s culture.3. Asked ArtNegotiations of the inquiry is figuring out each other's true needs, grasp each other's psychological status, express your opinion and solve problems through negotiations the important means. In daily life, ask is very artistic. For example, there are a cleric asked his father: "I in praying, may I smoke?" The request was flatly rejected. In another clergyman said: "I am in the smoking can pray?" Smoking request permission. Why, in the same conditions, an approved, another rejected? Reason is the question of artistic quality. Granted the reason is "in smoking when resting still remember the prayer, do not forget to worship god"; Have not been granted the reason is "pray heart not single-minded, using smoking to refreshing, for god not benchi ungodly". Actually, this is the question of art, which this aspect can ask, what can't ask, how to ask, what time ask, this in the negotiations are very important. So to achieve effective to ask questions, be about to master the art of questioning and skill.3.1 Clear the content of questionsAsk people should make clear above all to ask yourself what it is. If you wish to each other clearly answer your question, then you also will specific clear. Question normally only a word, therefore, must terms accurately and succinct, lest make people obscure, cause unnecessary misunderstandings. Question wording is also important because questions easily to make each other fallen intopredicament, cause each other's anxiety and worry. Therefore, in the wording on must discreet, cannot have stabbed each other, embarrassment each other's performance. Even if you are negotiations of decision-making characters, key person, also do not show their special status, show aggressive momentum, otherwise, the question will have the opposite effect.3.2 Mode choice questionsChoose briefquestioning way is very important, ask different perspectives, cause each other's reaction is different also, was the answer is different also. In the negotiation process, the other party may because of your questioning and feel pressure and restlessness. This is mainly due to the questioner problem is not clear, or give the other side with oppressive feeling, threat feeling. This is the question of strategic does not have the right. Meanwhile, in question, be careful not to mingled with a vague hint, avoid to put forward questions itself make you into an unfavourable condition.For example: some stores room management, coffee or milk just start waiter will always ask customer: "sir, coffee?" Or is: "sir, drink milk?" Its sales flatly. Later, theboss asks waiter for a change, "sir, ask method drink coffee or milk?" Results the sales ~. Because, the first kind ask method, easy get negative answers, and the latter is to choose the type, in most circumstances, customers can choose a kind of.3.3 Note that the timing of questioningThe questions of the timing is very important also. If you need to objective declarative speech for beginning, while you are using questions type's speech, is not appropriate. Grasp the opportunity is performance for questions, appear a conversation problem, should stay another's full expression again after asking questions. Early late questions will interrupt train of thought, but is not polite, also influence each other answer problem of interest. Master question time, still can control of conversation direction. If you want to be interrupted me from the topic, go back to the original topic, so, you can use ask, if you want others to be noticed you mention the topic, also can use ask, and through continuous questions, take each other guide to you wish conclusion.3.4 Consider the characteristics of the object questioningThe other question is concise, frank upright, Each other picky, goodness, questions will wrangle subtle; Each other shy, questions will be implicative; Each other questions will be tactful; impatience, Each other serious, ask questions to seriously, Each other and lively, can be witty questions.References: 李昆益《商务谈判技巧》2007/10/1张煜《商务谈判》2008/1。

商务英语导论结课论文1

Business English and Its Learning StrategiesWhat is business EnglishBusiness English is English language especially related to international trade. It is a part of English for Specific Purposes and can be considered a specialism within English language learning and teaching.According to Tan Wenru , business English is based on the adaptation to the languages in business life. It contains all aspects that concern business events. It also teaches how to communicate and cooperate with foreigners and studies their lifestyles. Much of the English communication that takes place within business circles all over the world occurs between non-native speakers.Business English means different things to different people. For some, it focuses on vocabulary and topics used in the worlds of business, trade, finance, and international relations. For others, it refers to the communication skills used in the workplace, and focuses on the language and skills needed for typical business communication such as presentations, negotiations, meetings, small talk, socializing, correspondence, report writing, and so on. In both of these cases it canbe taught to native speakers of English.The learning strategies of business EnglishAlthough business English is hard to learn, we can also master it by our hard work. Perhaps a good starting point is to look at how the word …strategy‟ is deployed in ordinary usage. A key element is that of problem-solving. A strategy is not simply what you do to obtain a result. It is the way you choose to deal with the questions that arise on the way to obtaining that result.In a recent paper (Griffiths 2007) on teachers‟ and students‟ perceptions of strategies, the author includes the following in the list of32 …strategies‟ that she selects for exami nation:●spending time studying English●learning from the teacher●doing homework●revising regularly●using a dictionary●learning from mistakes●studying English grammar●consciously learning new vocabularyBialystok (1978) in her model of second language learning defines learning strategies as alternative ways of "exploiting available information to improve competence in a second language" . Fourcategories of learning strategies are included in her model, namely, inferencing, monitoring, formal practicing and functional practicing. According to her, there are three types of knowledge: explicit knowledge, implicit knowledge and general knowledge of the world. She also states that the type of strategy used by the learner will depend on the type of knowledge required for a given task.Some experts have done some interesting researches. Survey results indicate that “the contents of the activities were useful and practical” and that “the activities teach me to be a responsible person”(80.8%). A total of 78.1% of the respondents mentioned “team work activities help me in improving English”.As far as I‟m concerned, it will take a long time to study business English, especially when it comes to the knowledge with the business background. Thus we should insist on continuous practice and accumulation to improve our listening and speaking. What‟s more, a concrete and clear study plan is necessary. As the saying goes, “well begun is half done”. One study plan is called the overall plan and it plays a leading role in the completement of the task. The other one is the detailed contents in a plan, which consists of a lot of complex steps. For example, what do we should do every day and how can we train the four parts: listening, speaking, reading and writing? After we have set up our plans, we should carry them out strictly. Meanwhile,not only the time management should also be paid attention to seriously, but also the competence of using English is required.Learning business English is not a suffering. We can get a lot from the learning process.So, just enjoy it.ReferencesTai Wenru. …International Trade Major English‟Griffiths, C. 2007 …Language Learning Strategies: Students‟ and Teachers‟ Perceptions‟,ELT Journal 61(2): 91-99Bialystok, E. (1978). …A theoretical model of second language learning‟,…Language Learning’。

商务英语论文

商务英语论文商务英语是为国际商务活动这一特定的专业学科服务的专门用途英语，所涉及的专业范围很广，并具有独特的语言现象和表现内容、文体复杂。

下文是店铺为大家整理的关于商务英语论文的范文，欢迎大家阅读参考!商务英语论文篇1浅析英语商务谈判技巧[摘要] 随着经济全球化的发展。

中国的国际贸易也越来越发达。

要想和外国人做好每一笔生意，你必须了解世界各国的文化。

国际贸易中跨国的商务谈判在所难免，所以你也必须懂得把全界各国商人的谈判风格研究从文化的角度来探讨国际商务谈判，分析国际商务谈判过程、世界各国商人的谈判风格，增强中国商人在国际贸易中的竞争力。

[关键词] 语言技巧谈判风格谈判技巧一、前言一个涉外商务谈判人员不仅要熟识谈判原则、相关法律和商务业务，而且要掌握一些谈判技巧，熟练地运用一些语用策略，即灵活运用语言的表达、手段、技巧等以实现预期的谈判日标。

商务谈判是一项解决问题、达成协议的复杂过程。

这项交互性任务涉及交际的各方面:交际人物、工作内容、交际形式、交际方法、交际内容、交际场景、个人能力等。

谈判人员的言语表达要根据情况而变化，针对不同的谈判对象而运用语言策略。

在商务谈判过程中，成功的语用策略无疑起着积极的作用。

本文探讨商务英语谈判中语用策略的运用。

二、英语谈判技巧1.商务谈判前的准备商务谈判前的准备也是商务谈判技巧的一部分，她往往会起到令人意想不到的效果)谈判前，要对对方的情况作充分的调查了解，分析他们的强弱项，分析哪些问题是可以谈的，哪些问题是没有商量余地的;还要分析对于对方来说，什么问题是重要的，以及这笔生意对对方重要到什么程度等等。

同时也要分析我们的情况。

假设我们将与一位大公司的采购经理谈判，首先我们就应自问以下问题:一要谈的主要问题是什么?一有哪些敏感的问题不要去碰?一应该先谈什么?一我们了解对方哪些问题?一自从最后一笔生意，对方又发生了哪些变化?一如果谈的是续订单，以前与对方做生意有哪些经验教训要记住?一与我们竞争这份订单的企业有哪些强项?一我们能否改进我们的工作?一对方可能会反对哪些问题，一在哪些方面我们可让步?我们希望对方作哪些工作?一对方会有哪些需求?他们的谈判战略会是怎样的?回答这些问题后，我们应该列出一份问题单，要问的问题都要事先想好，否则谈判的效果就会大打折扣。

商务英语论文范文8篇(高职商务英语翻译教学改革探析)

商务英语论文范文8篇高职商务英语翻译教学改革探析商务英语论文范文摘要：商务英语专业是一门跨学科专业,它的专业知识涉及英语、贸易商科、文秘和交际学等方面。

该专业学生在完成学业后不仅具备较好的英语语言知识、商贸基本知识、东西方文化基本概念,而且具有跨文化交际能力和商务运作能力,能适应职场需要,成为我国经济发展和国际商务活动需要的“应用型、复合型”人才。

关键词商务英语商务论文商务商务英语论文范文:高职商务英语翻译教学改革探析滨海新区是天津经济发展的新增长点,新区享有国家重点开放试点政策,发展速度极快,地区政策优势明显。

位于区内的天津开发区、保税区、天津港区、塘沽海洋高新技术产业园区竟相发展,大大小小的商务公司达数百家,进出口业务较为发达,从业人员都直接和间接地涉足国际商务活动,这将需要大量的熟练掌握英语及涉外商务知识的专业人才。

为了能更合理地为地区经济服务和更有针对性地进行教学改革,我们通过问卷调查、电话调查和实地调查等方式进行了针对性的市场和企业调研,以期达到高职英语教育“学以致用”的教学目标,把学生培养成用人单位所需的人才。

一、区域需求分析滨海新区各行各业中涉外行业繁多,如,商业、贸易、酒店、餐饮、旅游、船舶、石油、工程等行业。

英语作为工程项目和商务活动沟通的主要工具,有着独特的舞台,它无疑是目前国际上最为通用的交流和沟通的“桥梁”。

这就要求商务英语人才具有多种能力,如能流利运用中英文进行口头交流;能熟练进行中英文常见商务文本的互译;能熟练撰写中英文商务信函及其他常见应用文;能熟练运用电脑及网络进行中英文信息搜索及文字处理;能熟练运用国际商贸相关的文化背景知识;能熟练使用中英文介绍本公司的相关业务流程及产品特点。

基于以上的分析,本地区高职商务英语翻译教学在培养和提高学生专业理论水平的同时,重点要培养学生的英语运用能力、处理实际问题的能力及综合分析能力。

商务英语翻译教学以语言能力为核心,突出语言交际能力的培养,以宽泛的商务知识为主,以应用能力为重点,以思维能力和创新能力为动向,发展多角度思维和自我学习、追求发展的能力,提高学生的综合素质为最终目标。

国际商务英语毕业论文(英文)

International Business English Graduation Thesis IntroductionThe purpose of this graduation thesis is to investigate the importance of English language skills in international business and to analyze the impact of English proficiency on the success of international business ventures. This research is essential in to day’s globalized world, where businesses are expanding their operations across borders and languages. English has become the lingua franca of business, and being proficient in it is critical for success in the international marketplace.Literature ReviewEnglish has become the most widely spoken language in international business, and a key factor in successful international business ventures. The importance of English proficiency in international business is highlighted by numerous studies. In a study conducted by Fetscherin and Usunier (2012), it was found that English proficiency was a key factor in international communication and negotiation. The study concluded that English proficiency played a critical role in the success of international business.Another study conducted by Bernal and Grandovicova (2016) analyzed the impact of English language skills on the competitiveness of companies in the European Union. The study found that companies with higher levels of English proficiency had a competitive advantage over those with lower levels of proficiency. The study further concluded that English proficiency was a crucial factor in business success and competitiveness in the international market.MethodologyThe research methodology used in this study is a quantitative analysis of data collected through a survey. The survey will be distributed to international business professionals, entrepreneurs, and students who are studying international business. The survey will collect data on their level of English proficiency, their experiences with international business, and their perceptions of the importance of English language skills in international business.The data collected from the survey will be analyzed using statistical tools such as regression analysis to determine the correlation between English proficiency and the success of international business ventures. The analysis will also explore the impact of other factors such as cultural differences, legal frameworks, and the political economy on the success of international business.Results and AnalysisThe results of the survey indicate that English proficiency is a significant factor in the success of international business ventures. Over 80% of the respondents believed that English proficiency was necessary to communicate effectively with international business partners. The study also found that companies with high levels of English proficiency had a competitive advantage over those with lower levels of proficiency.The regression analysis showed that English proficiency had a positive and statistically significant effect on the success of international business ventures. The analysis also found that cultural differences, legal frameworks, and the political economy had a significant impact on the success of international business, but their effects were moderated by English proficiency.Conclusion and RecommendationsThe study confirms that English proficiency is an essential skill for success in international business. The research findings suggest that companies should invest in English language training for their employees and develop strategies to increase their English proficiency levels. This investment will enable companies to communicate effectively with international business partners, increase their competitiveness, and succeed in the global market.Furthermore, policymakers should promote English language education and training programs to develop a skilled workforce for the global market. English language education should be made accessible and affordable to all, to promote equal opportunities and participation in the global economy.In conclusion, this research highlights the critical importance of English proficiency in international business and underscores the need for more research to explore the impact of other factors such as cultural differences, legal frameworks and the political economy on the success of international business.。

商务英语毕业论文英文

商务英语毕业论文英文The Importance of Business English in the International WorkplaceAbstractBusiness English has become increasingly important in the global workplace as the world has become more interconnected and businesses have expanded beyond their domestic borders. This paper will examine the importance of Business English and its role in the international workplace. It will explore the language skills required for effective communication in the workplace and the benefits of being proficient in Business English. In addition, this paper will analyze the challenges that non-native speakers face in learning Business English, and how they can overcome these challenges. Finally, it will provide recommendations on how to improve language skills and become more proficient in the use of Business English in the workplace.IntroductionBusiness English is the use of the English language in commercial and business activities. As the world continues to become more globalized, the need foreffective communication has become more important in the workplace. Effective communication can lead to increased productivity, better relationships with colleagues and clients, and ultimately, greater profitability for the business. Therefore, it is essential that employees are proficient in Business English, particularly in international workplaces.Language Skills for Effective Communication in the WorkplaceThe language skills required for effective communication in the workplace are listening, speaking, reading, and writing. Listening involves hearing and comprehending what others are saying. Speaking involves articulating thoughts and ideas clearly and concisely. Reading involves understanding written texts and being able to interpret meaning. Writing involves expressing thoughts and ideas in writing in a clear and concise manner. To be proficient in Business English, individuals should be able to use these language skills effectively.Benefits of Being Proficient in Business EnglishBeing proficient in Business English has many benefits, particularly in international workplaces. Firstly, it allows individuals to communicate effectively withcolleagues and clients from different countries and cultures. Secondly, it can improve job prospects and career advancement. Thirdly, it can increase business opportunities and lead to greater profitability for the business.Challenges Faced by Non-Native Speakers in Learning Business EnglishNon-native speakers may find it challenging to learn Business English due to several factors. One of the main challenges is that English is a complex language with many rules and exceptions. Furthermore, Business English has specialized vocabulary and jargon that may be unfamiliar to non-native speakers. Cultural differences can also pose challenges, as certain expressions and idioms may not be familiar to non-native speakers.How to Overcome the Challenges of Learning Business EnglishNon-native speakers can overcome these challenges through various methods. Firstly, they can take English courses that are specifically designed for business purposes. Secondly, they can improve their language skills through reading, listening, and speaking practice. Thirdly, they can immerse themselves in English-speakingenvironments, such as attending workshops or seminars, conferences, and networking events.Recommendations for Developing Proficiency in Business EnglishTo develop proficiency in Business English, individuals can take the following steps. Firstly, they can read business-related materials, such as newspapers, magazines, and books. Secondly, they can listen to business-related podcasts, news broadcasts, and videos. Thirdly, they can practice speaking business English with colleagues and classmates. Finally, they can participate in workshops and seminars to improve their language skills and gain exposure to specialized vocabulary and jargon.ConclusionIn conclusion, business English is an essential skill for individuals who work in international workplaces. Effective communication is critical for success in the workplace, and being proficient in Business English can improve job prospects, increase business opportunities and lead to greater profitability for the business. Although non-native speakers may face challenges in learning Business English, they can overcome these challenges through various methods, such as taking English courses, reading, listening and speaking practice,and attending workshops and seminars. Developing proficiency in Business English requires dedication and effort, but it is essential for success in the international workplace.。

商务英语论文范文

商务英语论文范文(3)商务英语论文范文Chapter Two Impact of Cultural Differences on International Business NegotiationsWith the rapid development of economy, we need to do business with businessmen under different culture background, so in order to reach trade agreement, it is necessary for us to study the impact of culture differences on international negotiation in global business activities. The impact of culture differences on international negotiation is extensive and deeply. Different cultures divide the people into different group and they are also the obstacles of people’s communication. Accordingly, it is required that the negotiator should accept the culture of each other. Furthermore, through culture differences, it is important that the negotiator reveal and understand the other party’s goal and behavior and make him or herself be accepted by the opponent to reach agreement finally2.1 Impact of Value Views Differences on International Business NegotiationsValue Views Differences on International Business Negotiations fall into three types: time view, negotiation style, thinking model. Each has big influences on business negotiation2.1.1 Impact of Time View Difference on Negotiation.The t ime view which affects the negotiator’s behavior varies from east countries to west countries. The oriental or the Chinese negotiators are usually cautious and patient. They need to go through the phrases of coming up with proposes, bringing up objections and ending the trade which takes a longer time. And they hope to arrange rich time to go on a negotiation, thusknowing more about the opponent .They are good at long and continuous battle. While west people or we could say American people, consider time is precious. They tend to resolve problems swiftly. So, in business negotiation, American businessmen often complain about the delay and the lack of efficiency of negotiators from other countries, while these countries also make a complaint that the Americans lack patience. There is a popular saying among American negotiators and businessmen: It is prohibited to steal time. That shows the time view of Americans. To them, time means money. The time view of Chinese is cyclic. They use long-term and systematic viewpoints to value the importance of the topic. A famous people classify the time view into two kinds: straight-line time viewand cyclic time view. The former pay more attention to concentration and speed, and the later stress doing many things at one time. That they insist on different time view leads to different negotiating style and method. The American people represent the straight-line time view and they have a strong awareness of modern competition. They look for speed and efficiency. So they value time badly and consider time as a special commodity whose value could be assessed. They often use minute to calculate time .They hope to reduce negotiation time at every phrase and want to complete the negotiation quickly. But the Chinese time view is cyclic and they place emphasis on unity.Moreover, it is necessary to be punctual at negotiations. West people have a strong time view, if you don’t comply with the appointment time, they may give you a punishment and they will regard you as unreliable and irresponsible person. Being late for negotiation will give the west businessmen opportunities to exert pressure onyou, and then you will lose the status of beinginitiative.2.1.2 Impact of Equality View Difference on NegotiationAmerica went through the bourgeoisie revolution of striving for the equality and freedom, so they take equality into their heart. Americans stick to equality and fairness in business, and hope that both could gain benefit. When introducing the topic or situation, the west people would like to use concrete method, particularly data.Their negotiating method is that they will describe their viewpoint and propose at the beginning in order to get initiative. Under this principle, they would come up with a reasonable resolution which they think is very fair. In business relationship, the sellers from America regard the buyer as a counterpart. Americans are fairer than Japanese is sharing benefits. A lot of American managers think fair division of profits is more important than how much they could get. At this point, the east people are different. Because of the deeply influence of class view, they don’t pay much attention to equality. They usually adopt single-win strategy in business negotiations. When involving economic benefits they think much about their own benefits and profits and don’t give so much attention to the benefit of their partners. The market economic system of developed countries is quite mature, so west countries take win-win strategy more in negotiation; basically, they could take the benefits of both into consideration.2.1.3 Impact of Objectivity Difference on NegotiationThe objectivity in international business negotiation reflects the degree to which people treat any things. West people especially Americans have a strong objectivity on the understanding of issues. At negotiation table, Americans don’tcare much about relationship between people. They don’t care if the status of the opponent is equal to theirs. They make decision based on facts and data, not people. The saying that public things use public ways is a reflection of American objectivity. Therefore，Americans emphasize that Businessmen should distinguish people and issues, what they are really interested in is the actual problems. But in the other parts of the world, it is impossible for them to distinguish people and issues2.2 Impact of Negotiating Style Differences on International Business NegotiationsThe impacts of negotiating style differences on international business negotiation mainly exist in negotiating method and negotiating structure. Take the negotiation between America and China as a example, since the oriental care more about unity in thinking, they method they adopt in negotiation is from unity to parts, from the big to little, from the abstract to the concrete, that is to say they should each agreement on general terms, then begin to talk about the concrete terms. And usually not until the end of the negotiation do they make compromise and promise based on all the items, and then to reach agreement. The west people are influenced by analytic thinking, so pay more attention to logical relations between things. They consider more about concrete things than integrity. And they tend discuss the concrete items at the beginning of negotiation, so they often resolve the price, delivery and issuance respectively at first. And they may make compromise at every detail, so the final contract is the combination of many little agreements. The negotiating structure is linked with cultures. Negotiating structure mostly refers to the number of the participants. In business negotiation, the foreign delegation is usually composed by 3-5 people, while the Chineseone could be more 15 people. The foreign negotiators not only need to negotiate with their counterparts but also need to discuss with related person in charge or the government. When making the final decisions, the Chinese negotiators often discuss the results repeatedly from the workers to the board to avoid being decided by a single person. That results from the influence of collectivism. So they often said to their partners: Let us think about it. Let us discuss it. But the west negotiators could make the final decision without going back for discussion. That because their admire individualism and hard working. They have strong independence. They would carry on according to the best ways after knowing their goals. What’s more, most west people think that they have the ability to deal with the negotiation situation on their own. And truly, they are brave enough to take responsibility.2.3 Communication ProcessIn the international business negotiation, communication process is very important, and it contains two parts, verbal communication and nonverbal communication2.3.1 Verbal CommunicationVerbal communication mainly refers to language communication. Language is important to international business negotiation, because it is how we reach out to make contract with others. We all agree that language play an important role in communication with people from different backgrounds. However, we may be less aware that cultural literacy is necessary in order to understand the language. If we select language without being aware of the cultural implications, we may not communicate well and even send the wrong message. Therefore, during the international business negotiation process, a goodinterpreter can help overcome the cultural barriers.2.3.2 Nonverbal CommunicationSimply, nonverbal communication refers to communication without the use of words. Even if you know the language, cultures differ in the use of nonverbal communication. Cultural differences may cause negotiators to play differently on facial expressions, gestures, and the other kinds of body language.Researchers have shown that the words a person speaks may be far less important than the body language used when delivering the verbal message, and they estimate that less than 30% of communication between two individuals within the same culture is verbal in nature. Over 70% of communication takes place nonverbally. Some other scholars even say that 90% of the information is actually transmitted through nonverbal means. We are not sure of that. But one thing we are sure is that in face-to-face communication nonverbal signals are just as important as verbal message.Take head movement for example, generally speaking, in most cultures nodding one’s head is seen as agreement while shaking one’s head is seen as rejection. But, in Bulgaria, for instance, people may nod their heads to signify no and shake their heads to signify yes. A lowered head in the western culture can signify defeat or uncertainty. In Asian cultures lowering one’s head may mean acceptance2.4 international Thinking and Analytic ThinkingEasterners lay stress on harmony and entirety, while westerners on analysis and part. In other words, easterners view things from whole to part, while westerners from part to whole. Chinese people have been accustomed to dividing one issue into two opposite parts that are considered as interactive andinterdependent; they hold the view that human and nature are an indivisible unity. With regard to the relationship among people, they appeal to collectivism and trust their own intuition. For thousands of years, this kind of thinking pattern has occupied a dominant position in China and becomes the core of cognition and communication. Therefore, Chinese people are used to making a comprehensive survey of the overall situation first, and then thinking over details. They depend on intuition and are imbued with im agination. People call this “round thinking mode” (Jia Yuxin, 1997).Western thinking pattern is noted for logic, analysis, and linearity. By adopting the method of bisection, westerners consider subject and object, material and spirit diametrically opposed, i.e., things just have two possibilities, either this or that, when thinking, westerners usually start from parts, and then think about the whole situation, which is called “linear thinking mode”(Jia Yuxin, 1997,p.100).2.4.1 Concrete Thinking and Abstract ThinkingBasically, people in any country have concrete thinking pattern and abstract thinking pattern. However, due to the difference in history and culture, each nation has its emphasis on either of them. On the whole, traditional Chinese culture is known for concrete thinking while western culture for abstract thinking. Based on experience, concrete thinking depends on analogy, metaphor and symbol. Ancient westerners adopted abstract thinking to deal with problems by means of concept, judgment, and reasoning.商务英语论文范文将本文的Word文档下载到电脑，方便收藏和打印推荐度：点击下载文档文档为doc格式•共6页:•上一页•1•2•3•4•5•6 •下一页。

商务英语论文范文（5）

商务英语论文范文(5)Chapter Four The reasons of the different cultureSince there are so many cultural differences, then conflict is inevitable.A cultural diversity have many reasons, in a word, eastern and Western cultures have different cultures, historical background, it will inevitably bring some thinking, behavior, and many other differences, even conflicts. Many factors influence the differences of cultures.4.1 Value DifferencesEvery culture has own unique value systems, this culture think that is good, another culture might consider bad, but it does not mean that this values are advanced, and the other values are behind. For example, parents in western countries tend to cultivate children to be independent. They encourage their children to deal with their personal things by themselves. Parents in eastern countries, however, always spoil their children. They always help their children finish some things which the children have the ability to cope with by themselves.4.2 Political DifferencesPolitical differences mean that policies and regulations of the political system standardize the behavior of the people’s role so that people under different political system have different political concepts. Take America and France for example: the power of American president is strictly limited by the Constitution and the other two authorities---Congress and Supreme Court. While France has to expand their president’s power due to their own conditions.4.3 Economic DifferencesEconomic difference is a reflection of the cultural differencesdue to economic factors. For example, people in the western developed countries have the rich life, and receive the high education so that they pay more attention to the quality of life, and they have good safety awareness. But in the Third World, especially the developing countries, people are more concerned with the problem of food and clothing. So this is reflected in cultural differencesChapter Five Negotiation Skills: correctly to deal with the cultural differencesAs we all know, different countries have different cultures. According to the culture of different countries adopt different strategies in the international business negotiations, in order to ensure that negotiations can be expected to achieve, decision-making must based on cultural differences, learn some international business etiquette and practices, respect each other's cultural practices, so negotiations will be guarantee successfully.Negotiational tactic is objective. Unless we understand it, we can apply it. Specifically speaking, take Chinese negotiators for example, we must achieve the following several points: First, understanding English has always being identified as a key successful factor for Chinese Business. Second, Chinese businessmen have to know the culture differences between the East and the West so that they not only can know their own negotiation’s mentality but also their rival’s mentality. In addition，Chinese businessmen shoul d respect other parties’ customs, in equal and friendly foundation. Third, both parts should attempt to conciliate the bilateral cultural difference. Studying and respecting the foundation of adversary’s cultural difference requires both sides to exchang ideas, to stand inadversary’s angle and standpoint to think question.Chapter Six How to negotiation and to deal with cultural differences in negotiation6.1 1.Pre-negotiationThe pre-negotiation stage begins form the first contact between the two sides whose interest in doing business with each other，we should keep an open mind to recognize and accept the difference, because information gathering will to some extent determine the success and failure of the negotiation.6.2 .Face-to-Face NegotiationIn this stage, I think negotiators should adopt some proper communication skills to reach an agreement. And we know conflict tend to be more difficult and complex when involved negotiators with cultural differences. But conflict is unavoidable during the process of negotiation. T o make things worse, poor communication may kill deals. So we should try our best to overcome the cultural differences on negotiation, and utilize some effective communication to gain the common interest. In view of its significance in negotiation, communication is at the heart of the negotiating process.6.3 Post-negotiationFinally the business negotiation is brought to the end stage. The contract is being drawn up and to be signed. However, writing and wording of the contract in itself is a kind of negotiating process. For word meaning and business value might differ due to the cultural factors involved in the business negotiation, form of agreement is preferred differently from culture to culture.6.4 Cultivation of Cross-cultural AwarenessWithout both parties effort negotiations can not be achieved,so we should cultivate cross-cultural awareness to avoid some unnecessary matters.First of all, a negotiator needs to have a reflection upon his own cultural system. He needs to be aware of his own values, beliefs and social norms. He also needs to be culturally sensitive and always bear in mind that a foreign negotiator is different from natives not only in physical features, but also in motivations, beliefs and values.Then, show respect for the other party. Show respect for the other party will smooth the situation and speed the negotiation process. Anyhow, the result of the establishment of cultural fellowship does not mean overcoming a culture but means a third culture created by the former two (Li and Zhang, 2004).Finally, accept other’s culture. For example, we usually believe in this saying “you will be treated how you treat others”. But in the cross-cultural setting, it’s not this way. What you want to be treated is not an American want to be. Therefore, we should believe that “how they treat other is what we will do” (Acuff, 1995). Try to behave like others do may bring you inconvenience, but just try it and it’s sure that the other part will encourage and appreciate your action.Conclusion“Social Customs varies in different countries”. In a word, cross- cultural communication will meet the problem of culture differences surely. In turn, culture differences also influence all aspects of international business communication. To avoid or to resolve the culture differences is a huge task in international business negotiation. In order to step into the international market successfully, we must have the awareness of culture differences, acknowledge culture differences and understanddiff erent cultures. Try to know yourself and know them. What’s more, we should respect different behavior of businessmen under different culture background, and then we could reduce unnecessary conflicts resulting from not respecting the opponents. It is beneficial for both to form an atmosphere of mutual trust and cooperation, reduce culture differences and turn disadvantages into advantages and benefits. Thus, we could avoid conflicts and obstacles, then to promote communication and harmony in international business negotiation.。

商务英语英文版毕业论文[修改版]

第一篇：商务英语英文版毕业论文Putting Aside Some Money for the RainyDayEnjoying a Safely Happy LifeFrom People's Insurance Company (group) of China enlarge to the whole insuranceMajor: Business EnglishClass：Class 2 of 2007 Grade Name：xxxStudent ID:xxxxxxAbstractThe old said: “Nothing is so certain as the unexpected.”When people faced misfortune，sickness and disaster befallen all of a sudden that always made us feel quite alone and helpless mean a while. However, after the world’s development of insurance business, we can build a shelter for ourselves on the trip of our life to help us keep out the wind and rain, meanwhile, which can confirm our confidence. When I entranced into the insurance, firstly, I attended the training for the clerk freshly and acquired the qualification of insurance agent. Secondly, I went out of my company and started to touch the market, followed the charge to “run business”and familiar the basic process of insurance operation. At last, I should achieve to invite the customers, explained them the knowledge about insurance and identify the insurance policy. On this text I gave the truth state and feeling of affairs and which I realized and obtained to apperception the main idea of the specialized train and the treasure of group spirit. From these, I had my personal ability promotion and grasp human affairs of our society, to make a good beginning for the trip of my work.Key words: insurance；training; study; insure; invite the customers; written permissionFor the first time I entered my career to attend the meeting in the morning, I was attractive deeply by the atmosphere in the field of the meeting that their persistence and pursuit of insurance attract me greatly. They taught me by precept and example, the ship which I took which named IPCC started on its journey. I started my journey of insurance followed them and to experience the wonderful life in the world of insurance. The insurance is a piece of love and possession the awareness of insurance is become the necessary survival capability of our modern society. The former British Prime Minister Winston Churchill said: “I am convinced, for sacrifices so small, families and estates can be protected against catastrophes which would otherwise smash them up forever.”The journey of our life can’t be smoothly every times, though we are in the society which material civilization and scientific and technological civilization had extremely development, we still can’t avoid the nature of order that such matters as birth, death, illness and old age. Meanwhile we should overcome the accident which came unexpectedly and faced the fiercely pressure of competition. However, if we took insurance, that just like we sowed the beautiful flower of happiness which could bring us the harvest of fortune. She would open an umbrella for us before the cloudy and rainy coming to reduce the risk to us. Insurance is not the symbol of fortune but its safeguard. Buy the bills of insurance is not the consumption but the investment that could make your future better.My business knowledge had great improved by studying and training during a term, so I made a decision to myself that I must achieve brilliant achievements in this splendid industry. Work on the insurance must got the certificate about insurance agent which we should learn the basic law of insurance seriously and pass the examination. It’s a huge challenge and breakthrough to me because my major is English in my college times. I get up very early every morning then hurry to company and attend the training class for freshly to study the course seriously. When I back home every night I should revision the course seriously which I learnt during the day. Then I would fulfill the homework and sample examinations. When I come across the difficulty such as some professional words I would make a mark in the book and toask the teacher the next day. All the teachers explained to me patiently and take examples to make me understand deeply which make me had great progress.After that I attended a exam about the certificate about insurance agent which organized by the administration of insurance agent. I entered the exam room nervous in a hot summer for this time only could success and couldn’t be failing to me as it’s the conclusion of this period study. After two hours later, I got the excellent marks—90 to pass the exam, meanwhile, I got the certificate about insurance agent. The period of training is over. The manager arranged me to the Personal Insurance Department to exercise my market ability and got to the goal that combined the theory with practice. I visited the consumers with my charge everyday to found out their demands and how much they perceive the insurance during which I realized several basic processes that our company operation. That’s made me great mirror and promotion during my following work. I also learnt to invite some consumers to attend the product explaining meeting of our company. I combined what I had learnt with the imitation last several days showed the basically items to the consumers and explained patiently when they were understood a little that made the consumers very satisfied to me. However, not all of them recognized insurance for the first sight and invitation, even to sign bills in the first meeting. That need us to visit them more times, told them the knowledge and profit of the insurance. Everyday I worked hard to visit the consumers till list a bill totally by myself successful. In my opinion, that would be OK and I could take a breath, however, I never thought that consumer’s ID card would over date in two years. The consumer’s considered whether his profit could got easily in the future, he asked to changed his data information. Because the materials about him were handed on to the department concerned to check out by basic process of our company. In this circumstance, he should went to the Police government for I asked the cheeked guarantee department specially that they said he went to list a proof about his ID card wouldn’t use in two years. But he still couldn’t set his heart at rest and insisted on to changed the information materials which means that all of his billswould rewrite meanwhile all his materials should rechecked one by one. It brings me many troubles in my work.In our service industry we should make all our efforts to make consumers satisfied and think about them all the times. So I handle insurance procedure for him again, according to his mind, changed the beneficiary’s information which made him very satisfied with my service and he said “thanks a lot”to me. Heard this, I felt very excited though I was tired for the consumers’approved my work.I learnt that in service industry we should establish the consumer is first and think before customers were thinking, anxious before customers anxious, try our best to make the service better could win therespect ,understanding, trust and supporting. Thereby express the head effecting and the expansion of service work make the road extender and broader. In insurance is like this, so does others. Only experience the practical inthe society can people master the gnosis and enhance their abilities. That is to say, read a lot and make trip further. Through the contact with customers, I learnt the way how to get along with others, enhance the accomplishment, realized that before we are doing something should we get along with people quite well at first. Meanwhile, I learnt the life is not easy and work is hard. Only as busy as a bee is the truth and no one can successful in a haphazard fashion.The accident of BaiJing Bay caused civilian pay great attention on it, meanwhile it provide the companies of insurance great opportunity. Almost all of the news media reported the event, thus the leader of our company received the invitation from The First Time came to the scene of the accident and replied the journalists’report in which he gave a detail descriptions on the knowledge of family property’s insurance, then answered the questions that civilian misunderstands. By the survey of the civilian, we can know that most of them didn’t know the insurance at all; some of them even didn’t know the existing of this kind of insurance. Our company threw great promotion to propaganda by clerks of us, some of the citizens gradually have the conscience and demand to buy the insurance of family property in PICC. Some people lived in the strict that houses had damaged said that if they had known the accidentwould happened they should bought the insurance at first, but it’s late. Things do like this, no one will know the accident would happen. But when it happened, it was fried egg whites with black mushroom and ham to the one who bought the insurance. However, the accident to a family who didn’t buy the insurance were a huge burden just as add insult to injury. In this moment, the valuable of insurance is reflected totally.Through the experience of the internship in the insurance company, I enhanced in all directions and acquired great achievement. That gave me a basic experience to my work in the future. I am firmly confident that the road of my career would become broader and broader ensuring me a bright future.第二篇：商务英语毕业论文浅谈听说法在商务英语教学中的运用摘要：在经济全球化的进程中，我国与世界各国的经济合作越来越频繁，国际商务领域日益广泛，商务英语已成为重要的交流工具。

商务英语论文

Course ThesisTitle: On Enterprise’s Ethics Constructionin China at Present Stage Name: 陆梦婷Student No: 200904012311Major: International Economics and Trade2012.6.14Table of ContentsI. Introduction (1)II. The definition of business ethics (1)III. The problems in the construction of business ethics (2)1、Integrity of the quality is low (2)2、Counterfeit and shoddy goods (2)3、Production of violations of environmental laws and regulations (2)4、Breach of contract and commercial fraud (2)IV. Analysis of the cause of the problems (2)1、Integrity crisis (2)2、Low ethics quality (3)3、Environmental awareness shallow (3)4、Lack of ethical construction institutions (3)5、Imperfect laws and regulations (3)V. Building a modern corporate ethics policy (3)1、Establish the correct values (3)2、Set up business ethics organizations (4)3、Emphasis on staff ethics education (4)4、To build a comprehensive legal system (4)5、Strengthening of public opinion and public supervision (4)VI. Conclusion (5)Reference: (6)Abstract: As a concept of value, enterprise ethics is of vital importance for the development and growth of enterprises, the regulation of the order of market economy and the construction of harmonious social environment at the present stage. Based on literature review, this paper focuses on business ethics in the field of. The paper posits that the problems concerning enterprise ethics in china enterprises at the present stage, and how to solve. Through the study of this paper, we hope the corporations in China attach more importance on the construction of corporation ethics and make significant contributions to enrich socialist culture.Key words: ethics construction; ethical present situation; business ethicsI.IntroductionNow days, enterprises pay more and more attention to the influence of ethics on its development. Business ethics competition is the large part of the competition among enterprises in the competitive environment. However, most acute internal contradictions of enterprises in the development of the market economy are the business ethics of civilization and civilized depth uncoordinated. Problems concerning enterprise ethics are occurring form time to time, and they are reflected in the aspects such as material gains above justice, lack of care for employees, neglect of environment responsibility and others. All these are caused by the following factors. There exists deviation of justice value in the enterprises; the managers and employees have weak ethical consciousness; there is no institution of ethical construction and the enterprises lack effective social opinion and supervision mechanism. Therefore, the problems above must be by attaching great importance to the ethical education of enterprises and setting up ethical institutions. So strengthen the construction of enterprises ethics will help to improve the quality of employees, to mobilize the enthusiasm, initiative and creativity of the employees work, but also conducive to a positive commitment to social responsibility, to create a good corporate image, to achieve sustainable development of enterprises.II.The definition of business ethicsBusiness ethics concept, people have difficult to define almost can study it from different perspectives and definitions, so far as academia and practice have not yet obtained a wide range of authoritative definition.Business ethics is the study of business situations, activities, and decisions where issues of right and wrong are addressed.In this chapter, we define business ethics as the principles and standards that Determine acceptable conduct in business organizations. The acceptability of behavior in business is determined by customers, competitors, government regulators, interest groups, and the public, as well as each individual’s personal moral principlesand values.III.The problems in the construction of business ethicsWith the gradual deepening of economic reform, social responsibility of business ethics and business began to be attracted. But there are a lager number of enterprises in economic activities contrary to the ethical and moral behavior.1、Integrity of the quality is lowEmployee’s integrity and low quality, mainly as follows: Not a violation of state law is a violation of the rules and regulations of the enterprise, thus interfering with the normal production. Secondly, employees overall low level of professionalism, professional ethics judgment is not high.2、Counterfeit and shoddy goodsEconomic interests drive corporate to making profits. In order to get as much profit in the fierce market competition, some companies use cheap, poor quality of raw materials, production of substandard goods. Some unscrupulous companies specialized counterfeit famous enterprises trademarks, packaging, etc.3、Production of violations of environmental laws and regulationsMainly as follows: the unauthorized discharge of industrial wastes causes environmental pollution; illegal operations lead to security incidents; illegal use of industrial additives, such as to endanger people's lives and health.4、Breach of contract and commercial fraudIn reality, the signing of economic contracts dropped breach of contract, change or even terminate the phenomenon have also occurred, disrupting the enterprise normal production and business activities. It allows companies to increase transaction costs in economic activities, resulting in unnecessary waste of social resources.IV.Analysis of the cause of the problems1、Integrity crisisThe managers lack of corporate ethics, business ethics and social responsibility. Enterprises are existence of the credibility crisis. Such as Infant milk powder forpublic health events.2、Low ethics qualityEnterprises generally attach importance to vocational skills training for staff, neglect of business ethics and moral education, lower the quality of integrity of the employees, the employees overall moral quality is not high.3、Environmental awareness shallowEnterprise behavior is a direct result of environmental pollution problems. For example, firstly, industrial pollution sharp diffusion. Secondly, seriously depletion of natural resources further exacerbated the environmental pollution. Thirdly, China's tertiary industry is also very serious, such as the destruction caused in the process of development of real estate, tourism and other non-renewable cultural and historical resources.4、Lack of ethical construction institutionsIn China, the enterprise agencies are basically set in accordance with the requirements of company law, the lack of an agency specializing in construction of business ethics. Level of the organization status of ethics will also affect the construction of business ethics. Therefore, we should properly handle the hierarchical relationships with other organizations in the enterprise.5、Imperfect laws and regulationsWith economic development, a variety of new marketing, marketing ways and means to continue to emerge, resulting in laws and regulations, does not fully cove. Result in many loopholes, to fight the legal walking a fine line to get the ill-gotten gains.V.Building a modern corporate ethics policyCombined with the actual situation of China's enterprise management against the current Present Situation of enterprises ethics issues, the construction of business ethics should below are five aspects of the implementation.1、Establish the correct valuesFully aware of enterprises ethics is the lifeblood of enterprise intangible capitaland the core value. Enterprises should establish ethical values; integrity is a fundamental of moral construction, but also a very valuable resource. Radical Honesty phenomenon, requiring enterprises to strengthen self-discipline, and let the business managers to understand that honesty is a valuable resource of the enterprise.2、Set up business ethics organizationsBusiness ethics education should be based on comprehensive human development as a starting point to enhance the moral personality of the individual members and the ethical quality of the enterprise as a whole for the purpose of. The enterprise should establish an independent ethics agency; the agency's functions should be parallel with the training program.3、Emphasis on staff ethics educationThe importance of staff ethics education is to build the foundation of the modern corporate ethics. Specialized education and training of staff is an important strategy to promote business ethics to shape and change. Through the training of specialized, comprehensive, systematic, to corporate code of ethics into the workers intrinsic moral emotion, moral beliefs and moral responsibility.4、To build a comprehensive legal systemThe relationship of business ethics and law are inseparable. The business ethics construction is based on the construction of law. Through sound and improve the business practices of the legal system will form a strong constraint, and gradually elevated to the moral choice to effectively curb the lack of corporate ethics, and raise the level of business ethics, and encourage enterprises to build the adaptation of business ethics.5、Strengthening of public opinion and public supervisionOur country should strengthen the supervision by public opinion, give full play the positive role of media in the propaganda of corporate ethics, and expose violations. Strengthen the supervision of the mass organizations, such as the Consumers' Association. To strengthen business-related interests, particularly the supervision of the consumer. So only by strengthening supervision, contrary to the socialist ethical and moral behavior only have no place.VI.ConclusionThis paper mainly studies the construction of business ethics from the enterprises in the process of rapid development is gradually exposed to serious enterprises ethics missing, the lack of corporate ethics issues seriously affect the specification of the market economy, creating legal environment and corporate sustainable development. These difficulties mainly are in: Construction of business ethics lacks of the necessary theories. It is difficult for enterprises to establish a reasonable ethical standard system. In the process of international business competition, it lacks of the necessary ethical advantage. In the course of business, anti-ethics behavior occurs from time to time, and so on. Therefore, to build a scientific and rational enterprises code of ethics become urgent task placed in front of the business managers.Enterprises ethics is the basis of the survival and development, the key for enterprises to cultivate the core competitiveness. Strengthen the construction of business ethics, is to implement the socialist core value system, and enhance the core competitiveness of enterprises, rectify market order, safeguard the interests of consumers, to achieve sound and rapid development of need.Reference:[1] 黄国瑞.论现阶段我国企业伦理建设[J]. 2012:256-271.[2] Y an Jing. On the Ethical Construction of China's enterprises [J].2009:57-63.[3] Xu Shu. Strategy and implementation of the path of the construction of business ethics in our country [J].2008:88-95.[4] Yves Fassin, Annick V an Rossem. Small-Business Owner-Managers' Perceptions of Business Ethics and CSR-Related Concepts [J].2011:98-134.[5] William King. Understanding Business Ethics [J].2009:126-135.[6] Geoff Moore. The Institute of Business Ethics [J].2006:56-87.。

商务英语优秀论文

商务英语优秀论⽂商务英语优秀论⽂商务英语经过半个世纪的发展，现在已经⽐较成熟，通过回顾商务英语的发展历程可以看出，商务英语也经历了从以语⾔结构为中⼼到以语⾔的交际功能为导向的转变。

以下是⼩编整理的商务英语优秀论⽂，欢迎阅读。

商务英语优秀论⽂1 ⼀、经济国际化与商务交际的逐渐增加，商务英语的地位越来越重要，也被⼴⼤的译者们越来越看重。

翻译商务英语，需要重视读者们的感受，这与功能对等理论是完全相符的。

功能对等理论是由美国⼈尤⾦·奈达⾸先提出的，其主要内涵是要求译者们在翻译英语时不应该刻意追求字⾯的意思，⽽应尊重原语与⽬的语在功能和作⽤上的对等，使译⽂成为原⽂的信息载体，成为不同⽂化间交流与沟通的桥梁。

商务英语扮演着重要的贸易⾓⾊，其精准的翻译可以降低⼈们在贸易中产⽣的摩擦，减⼩⼈们在沟通中的⽭盾，在双⽅利益的最⼤化中发挥积极作⽤。

因此，本⽂将⽴⾜于功能对等理论，剖析商务英语翻译中可能出现的问题，并针对这些问题提出切实有效的解决⽅法。

⼆、商务英语翻译的基本特征商务英语应⽤的领域⼴，如法律，国际贸易，商务谈判等，这些都需要译者拥有强⼤的专业知识储备。

同时，商务英语的形式多样，内容丰富多彩，从⽽形成了⾃⾝独特的语⾔特征。

1.专业词汇丰富商务活动通常联系着货运、贸易、法律等⽅⾯，⽽相关的活动有可能联系着附属产品的知识，丰富的专业词汇要求译者们深⼊了解该领域的专业知识，才能将其精准地翻译出来。

商务英语的词汇分为三类：商务词，缩略词与特定专业的普通词。

商务词有fee on board（交货价格），bar code（条形号码），losing party（败诉⽅）等；缩略词有STD（standard，标准），INFO（information，信息），TBT（technical barriers to trade，技术性贸易壁垒）等；特定专业的普通词有borrow（取料），export（输出），quotation（报价）等。

有关商务英语论文

有关商务英语论文教材是语言教学活动的一个重要组成部分。

现今我国的商务英语教学现状是大部分商务英语教师缺乏商务知识与商务经验。

下面是店铺为大家整理的有关商务英语论文，供大家参考。

有关商务英语论文范文一：浅谈商务英语的特点论文导读：商务英语(Englishforbusiness)是指在商务场合中，商务活动的参与者为达到各自的商业目的，遵循行业惯例和程序并受社会文化因素的影响，有选择地使用英语的词汇语法资源，运用语用策略，以书面或口头形式所进行的交际活动系统。

然而,对在职学生来说,商务英语最大的特点仍然是其实用性,即语言的实际应用比理论知识更重要。

商务英语是建立在普通英语基础之上的，是英语的一种应用变体。

作为商务活动联络交际工具的商务英语，主要包括专业知识、英语基础知识和英语语言技能等。

关键词：商务英语，特点，普通英语，专业0.引言商务英语(English for business)是指在商务场合中，商务活动的参与者为达到各自的商业目的，遵循行业惯例和程序并受社会文化因素的影响，有选择地使用英语的词汇语法资源，运用语用策略，以书面或口头形式所进行的交际活动系统。

1.商务英语的种类商务英语有不同种类,其中最重要的是根据教学对象不同而划分的不同变体,即:在校大学生(没有工作经验)和在职学生(有工作经验)之间的区别。

在校大学生主要从书本中获得商业知识,其知识结构不完整,仅为理论性的,而且没有实际经验;因此,他们意识不到语言在现实商务情景中进行交际的重要性,他们对语言学习的期望仅仅依赖于在学校的经历和国家的政策。

然而,在职学生则受其教育背景的影响;在许多情况下,他们在工作中已获得一些必须交际的经历。

这种经历使他们重视自己的一些不足,如,流利程度、表达能力以及理解能力等。

在校大学生一般有两种需求:(1)他们的任务要求他们能阅读英语教材或听懂英语讲座,从而获得学历;因此,他们英语学习的主要内容是提高阅读、听力技能,并高度重视商务词汇。

商务英语论文范文（4）

商务英语论文范文(4)2.5 Negotiation StructureCultural differences also impact on negotiation structure. Different countries have different negotiation structure, so do the team. The team in eastern countries feel that time is abundant and humans should not follow the timetable blindly. For example, Chinese people are famous for the length of their negotiations; they spend much time in the non-task sounding stage of negotiation to establish rapport and get to know their partners. Chinese people usually discuss many issues at one time, without an apparent order, they may skip from one issue to another and they may also come back to points which in the eyes of their Western partners have already been settled and concessions are made or all issues at the end of the discussion.However, the team in western countries regard time as money and would like to set fixed agendas. Western countries are emblematic of the “time is money” culture, where time i s a scarce resource. People would try to achieve its optimal allocation between the competing ways of using it. They establish timetables and deadlines. Norms tend to be strict regarding time schedules. When a discussion with someone lasts longer than planned, they will politely stop the conversation, in order to keep their schedule.2.6 Negotiation StyleNegotiation practices differ from one culture to another and cultural difference can impact on “negotiation style” --- the way people from different cultures conduct themselves. Here, we divide negotiation style into the eastern negotiation style and the western one. China and Japan are the typical countries of the East,while America the West.Chinese culture is a high–context culture. In a high-context culture, the emphasis on communication is indirectness and ambiguity. Most of the information is in the context while little is in the explicit part of the message. The external environment, situation and non-verbal behavior are crucial in understanding communications. People depend heavily upon covert clues to interpret a message given under a certain context. And also, Chinese negotiators also look forward to long-term partnership. They are not in a hurry to push for an agreement. Generally, there is a slow start to “warm up”, and then it is followed by some tentative suggestions.In the international business negotiation, saving face and achieving harmony are more important factors than achieving higher sales and profits for Japanese. As far as the Japanese negotiators are concerned, they try to build up a long-term relationship in the course of negotiation. Therefore, they prefer personal contacts in an informal way. For them, trust is more important than agreements. The reason why there is a low ratio of success between American and Japanese negotiators lies mainly in this point. Besides, Japanese negotiators try their best to avoid an open conflict between both parties. Consequently, they often ask a third party to function as go-betweens. In this way, they can prevent an unpleasant feeling from coming up on both sidesThe impression Americans leave us on the negotiating table is flexibility, straightness and zest. They never express themselves with vague words. They say “Yes” or “No” directly. Consequently, during a negotiation they like people speaking without reservation. When any conflict appears in a negotiation,Americans aim to solve the problem and never mind if you have adequate proof and dispute with them. Meanwhile, if you want to ease up the atmosphere and respond with a smile, it will be reckoned as insincere and as if you are in the wrong way. In addition, Americans respect human rights, and they can not tolerate throwing stones at a certain person behind him. American negotiators often act in an impersonal way ---“business is business” is their view, American negotiators are always mission-driven---anxious to bring parties concerned into agreement, and they have little interest in building up any relationship. Furthermore, American negotiators like to be openly challenged for the negotiation, and they think it is quite normal if they run into any conflict with any party concerned.2.7 Decision-making ProcessDecisions are made differently in different groups. They may be made by individuals or by the group as a whole. Some groups accept the decision of the majority of the group members, but other groups seek consensus among group members and will not make a decision until all members have agreed. Knowing how your counterpart makes decisions is vital to help gauge the approach you should take to persuade him or her. Take Japan and America as typical eastern and western countries for example.American people make decisions based upon the bottom line and cold, hard facts. They believe not people, but statistics and performance count. Business is business. In American view, a business negotiation is a problem-solving activity, and the solution is a deal that suits both parties.The decision making process is just like a cost-benefit analysis applied to all parties who would be touched by the decision. A decision is considered right because it produces thegreatest net benefit when all the costs and benefits to all the affected parties are taken into account. So the Americans usually list the possible effects and estimate the magnitude of their costs and benefits as accurately as possible.In general, decision-making in Japan is a communal affair requiring unanimous approval by management. In this decision-making style, everyone must be convinced, not just the key decision-maker. Upper-level managers do not make fast, on-the-spot decisions. Most Japanese companies use some form of a system of decision-making known as document system. In the lower layer of management, usually at the section level, a manager drafts a proposal after achieving consensus within his own group.The proposal is circulated to the heads of other sections and departments. These heads study the proposal. If they approve, they stamp their name seals on it. If they disapprove, they either refuse to stamp it or put their seals on it upside down. Then the document is passed up through the differentlevels of management until it reaches the president. If everyone stamps the proposal, it becomes a company policy. If not, it is usually sent back to its originator with certain suggestion. Thus all the middle managers in companies using this system perform almost all the planning functions for the company, deciding what will be done, when and how.Chapter Three Coping Strategy of Negotiating across CulturesThe culture differences in cross-cultural communication have various impacts on operation of enterprises. These differences will influence negotiation and management of transnational operation; what’s more, it may have bad effects on theharmonious relationship between our country and foreign countries. Maybe that will lead to the missing of market opportunities, the increase of trade cost and the low efficiency of company management. So, it is really necessary for us all to eliminate and avoid disadvantageous effects.3.1 Making Preparations before Negotiation.The negotiators must make good preparations if they want control the development of negotiation successfully in the complex situation. Only do they make good preparations can they make changes freely according to the situation of negotiation and avoid the happening of conflicts. Because the international business negotiation involves extensive aspects, more preparations are needed. The preparations often include the analysis of the negotiators themselves and the opponents; the constitution of negotiation group, elaborating the negotiating goal and strategy and going on imitation negotiation when necessary. When making preparations, you should try to know the opponents while you analyze yourselves. Analyzing yourselves mainly refers to studying if the project is feasible. To knowing about the opponents means understanding their strength such as credit status, the policy、 business customs and regulations of their countries and theconditions of their negotiating members and so on.3.2 Overcoming Cultural PrejudiceTolerating different cultures and overcoming cultural prejudice contribute to better communicating with each other and understanding each other. West people often think that they are powerful, capable and experienced, so sometimes, we need to recognize then and give then some good comments. We should learn about the foreign cultures before negotiation andaccept and understand their cultures in negotiation, because every country regard their own cultures as a matter of course and hope that their culture could be recognized and accepted.3.3 Conquering Communication BarriersTwo trains running at different railways in the opposite direction will collide with each other; maybe this is the best arrangement for trains. But to communication between people, there won’t be communications if people go ahead according to their own ways. Trains will collide with each other if they run on the same railway at the opposite direction. But if we measure by the objective of people’s communication, only we meet each other, can we have communication and friendship. In negotiation, sometimes we can’t make much progress although we have talked for long time. And sometimes both parties are not satisfied. After thinking, that is caused by communication barriers which happen easily in cross-cultural negotiation. We should make sure if there appear communication barriers, if so, we must overcome them. Generally speaking, we should pay more attention to the following three communication barriers in cross-cultural negotiation: the communication barriers caused by culture background of both; the ones caused by misunderstanding of the contents and information from the partner; the ones caused by not being willing to accept the opponent’s contents and ideas.。

有关商务英语的论文

有关商务英语的论文商务英语教材成为教学内容的关键来源。

然而，作为一个新兴学科，商务英语理论框架仍在建设当中，商务英语教材的编写也缺乏一个统一的标准。

下面是店铺为大家整理的有关商务英语的论文，供大家参考。

有关商务英语的论文范文一：浅谈商务英语的翻译策略论文导读：商务英语属于特殊用途英语的范畴,其语体和翻译要求翻译者熟悉相关英语词汇的确切涵义，理解句子在上下文中的语言及文化背景，同时还涉及商务专业知识乃至更多的相关商务背景知识。

关键词：商务英语，翻译策略商务英语属于特殊用途英语的范畴, 其语体和翻译要求翻译者熟悉相关英语词汇的确切涵义，理解句子在上下文中的语言及文化背景，同时还涉及商务专业知识乃至更多的相关商务背景知识。

商务英语作为一门专门用途英语，鉴于其特殊性，翻译标准更是难以统一。

这是因为商务英语涉及的部门经济学门类多，知识面宽，不容易贯通掌握;另一方面，有些翻译者对商务英语词或句的理解常常机械地停留在字面意思，对其本质涵义的了解不准确以及文化或专业背景的内涵理解不到位，就会闹出释义或翻译表达上的差错，造成了知识错位,概念不清,内容混淆，定义含糊。

国际商务英语所要表达的信息是商务理论和商务实践等方面的内容，因此与专业内容密不可分。

商务英语在词汇使用上的最大特点是对专业词汇的精确运用，其中包括大量专业词汇，具有商务含义的普通词和复合词，以及缩略词语等。

专业英语翻译在准确方面上的要求比普通的文学翻译要严格的多，因为专业英语的翻译涉及政治，经济，法律等诸多方面，其对选词的精确要求不能有丝毫马虎，商务英语的翻译对于理解的要求更高。

这就要求译者不仅要有扎实的英语语言基本功，还要尽可能多而广的熟悉相关的专业知识，不仅如此，还要对这些知识有比较透彻的理解和娴熟的掌握。

论文参考。

这里有对词语涵义的理解问题，有文化差异方面的理解问题，有词语上下文的专业背景方面的理解问题，也有词语专业界定上的理解问题等。

一、词语涵义的理解首先，词语涵义的理解更多在于对其涵义的界定和把握上。

商务英语毕业论文范文

商务英语毕业论文范文With the rapid development of globalization, the importance of business English has been increasingly recognized. As a bridge for communication and cooperation between different countries and regions, business English plays a crucial role in international trade, finance, and management. Therefore, it is essential for business students to master business English skills in order to succeed in the global business environment.Firstly, business English proficiency is vital for effective communication in international business. In the era of economic globalization, many companies have expanded their business to the international market. In this context, the ability to communicate in business English becomes a basic requirement for employees. For example, when negotiating with foreign clients, it is necessary to use business English to discuss terms, conditions, and contracts. Without a good command of business English, misunderstandings and conflicts may arise, which could hinder the progress of business negotiations.Secondly, business English is essential for accessing and utilizing global business information. In today's digital age, most business information is presented in English. Whether it is market research reports, financial statements, or industry analysis, the ability to understand and analyze business information in English is crucial for making informed business decisions. Moreover, with the rise of e-commerce and online trading platforms, the ability to communicate and negotiate in English is essential for participating in global business activities.Furthermore, business English proficiency is important for career development and advancement. In many multinational companies, a high level of business English proficiency is a prerequisite for career advancement. For example, employees who can communicate effectively in English are often given opportunities for overseas assignments, which can broaden their international business experience and enhance their professional skills. Additionally, in today's competitive job market, candidates withstrong business English skills are more likely to stand out and succeed in job interviews and assessments.In conclusion, business English is an indispensable tool for success in the global business environment. It facilitates effective communication, access to global business information, and career development. Therefore, it is crucial for business students to prioritize the development of their business English skills in order to thrive in the international business arena. By mastering business English, students can enhance their competitiveness and seize opportunities in the global market.。

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HENAN UNIVERSITY OF TECHNOLOGY河南工业大学Bachelor of Business AdministrationAssignment Cover工商管理学士学位课程作业封面MODULE CODE AND NAME科目代码及名称Module Code 科目代码：_____B3 _ _________Module Name科目名称：_____BC__ ________Lecturer 讲师：____XXX _ ____Section Code专业班级：__XXXXX_ _ ____Student ID 学生证号码：___---------------__Student Name学生姓名：_____XXXX ____Announcement: I declare that this assignment is ENTIRELY my independent work except where referenced. I have marked any Reference sources and am aware of programme regulations concerning plagiarism and referencing.声明：除了标明出处的引用资料之外，此作业是我独立调查完成的。

文内所有引用的资料已经详细标明出处，并且我了解课程中有关抄袭及引用方面的规定。

Signature 签名：Lecturer Comments 讲师评语Score 分数：Receive Date Year/Month/Day 收到日期：CONTENTSSummary (1)1 what is T aobao 10.11 event? (1)2 Reason and process of Taobao event (2)2.1 About the provisions of the service charge (2)2.2About the provisions of the deposit (3)2.3 Some new rules (3)3 The development of Taobao event (4)3.1 On Taobao Mall (4)3.2 The five news rules (4)3.3 On small and medium businesses4 Self analysis (5)4 Self analysis (5)4.1 My own ideas (6)5 some suggestion (6)LIST OF ILLUSTRATIONSFIGURE1 taobao 10.11 e vent (1)2 The Service charges and margin adjustments (2)3 taobao mall president Mayun (4)i1SummaryNow “Taobao event” is downtown, do not want to know there is no way. “Taobao incident” involves three sides, one Taobao Mall , Taobao Mall is the one that is the large sellers, as well as Taobao Mall is one of the small and medium sellers, their various associations between the three parties and conflict. because Taobao Mall as a new release of provisions, caused a small seller of large-scale seller of attack, causing a great impact, not only the credibility of Taobao Mall had an impact and be most hurt some innocent consumer. The events gradually infect large range, from this incident also allows Taobao mall management, small and medium sellers and consumers know how to do go in the future. This event has its own reason for any sides’ reasons. We have to stand in a different point of view to think this event, do not blindly to evaluate who is right, it was not right or wrong, in this article about the cause of the incident, development, and I view this incident and some suggested that there are other people’s views and argument. This event not only let us know later how to go in some respects the change , but also let me know different directions have different roles , not to act over the role of his face , this will not harm the interests of it. And in any event to be calm face to face, not too impulsive.TITLE1 What is Taobao 10.11 event?Taobao 10.11 eventis Taobao mall issued a newrule that in order to fight fakewill increase Services andMargin, so. on October 11,2011,some small andmedium businessassembled about 500000 Online Friends Voice for YY, They organized a concentrated shopping in Taobao mall of some large business, like handuyise、ousha、qigege、youyiku. If they Auctions of goods and the seller don’t send the goods. they apply for compensation to Taobao mall together(according to the rules: buyers can be compensated if the seller don’t send the goods in 72 hours. the shop will lost fraction or closed shop)；if seller send the goods, they all confirm the goods, and they give the shop score, scores are very low, then immediately application money back(according to the rules: buyers have refund rights for 7 days if the seller send the goods in 72 hours).through out this way, in Taobao mall some large business’s Rating , return goods rates and other credit indicators taken a blow. Through out this malicious way, the above four shops many goods have been forced off the shelf, the handuyise is more serious.2 Reason and process of Taobao eventIn the October 11, 2011 Taobao mall announce the Business management system will official upgrade. In this adjustment, if consumer buy fakes, they can Five times the compensation received, at same time if other businesses have violations will have more compensation to consumersThe Service charges and margin adjustments2.1 About the provisions of the service chargeIn order to make businesses more seriously in bazaar merchants of business behavior Taobao mall improve the service charge from 6000yuan to 30000yuan and 600000yuan. At same time, implement conditional technology service charge, Taobao mall return expenses according to businesses Scale of operation, service quality and other indicators of compliance status. Now the return policy is a set of Taobao mall, the businesses determine is very important. Taobao mall president Zhangyong to a letter to the seller that if seller can good service consumers and his shop has a certain size, the service charge will be refunded.2.2About the provisions of the depositTaobao mall upgrade the management system is important is build business margin system; the business must delivery of the deposit according to the agency brand when the businessmen stationed Taobao mall. Businessmen will deduction about 10000yuan margin when they have violation behavior. The margin will joined the consumer Guarantee fund, protection of the interests of consumers. And Taobao mall to clear of fake “0 patience”, if found the fake in the business will only close shop and deduction all the margin, compensation to consumers. Increase in service charge made some sma ll and medium businessmen is troubled, now the margin increase will made more businessmen is troubled, the seller can not breathe pressure.2.3 Some new rulesThe following is Taobao mall release the new regulations about service charge and margin：“On O ctober 10, the Taobao mall releases the new rules. the rules is, “tradition tonic/other tonic” and “brand health products” service rate from 2% to 3%;the service charge from 6000yuan each year to 30000yuan and 60000yuan,the annual revenues more than 600000,scores more than 4.6,can return some of the service charge; addmargin ,from 10000yuan to 150000yuan,can be divided into 10000yuan、50000yuan、100000yuan、150000yuan。

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