(完整word)2018年上海高三英语二模文章分析(12)

高考文章分析（12）Vocabulary Learning:

1.underway在进行中

2.on the set of the NBC comedy Superstore在NBC喜剧《超级商店》的片场NBC: 美国广播公司（National Broadcasting Company)

3.craft精心制作

4.post上传

5.ahead of the comedy’s second-season return在喜剧第二季的回归之前

6.struggle to reach young audiences努力迎合年轻观众

7.turn to求助于

8.Internet followings网络追随者

9.as a means of generating awareness作为一种产生关注的方式

10.seize on the strategy 利用这个策略[siːz]

mercial-skipping跳过商业广告

12.ad-blockers广告屏蔽

13.recommendation推荐[,rekəmen'deɪʃ(ə)n]

14.higher ratings更高的收视率

15.executive执行官[ɪgˈzekjʊtɪv]

16.build brand awareness and reputation建立品牌意识和声誉[repjʊ'teɪʃ(ə)n]

17.online content platform网络平台

18.count拥有

19.tune in收听，收看

20.review video games评论电竞游戏

21.perform magic tricks表演魔术

22.pursuit追求，爱好[pə'sjuːt]

23.in the employ of受......雇佣

24.marketing push市场推广

25.decline to do拒绝去做某事

26.range from......to从......到

27.gift baskets礼盒

28.entertainment company娱乐公司

29.cast influencers 投资网络红人

30.a bit of a gamble有点像赌博['gæmb(ə)l]

31.business model商业模式

32.show’s rating s节目收视率

ratings电视收视率

34.box-office returns票房收入

35.acting skill演技

36.take on jobs担任工作

37.both parties双方

38.the credibility of a campaign活动的可信度[kredɪ'bɪlɪtɪ]

39.definitely aware一定意识到['defɪnɪtlɪ]

40.be tempted with 受.......诱惑

41.fit with the image of the creator符合创造者的形象

42.put on上演

长难句分析：

①And when Superstore gave its first public show, it did so to higher ratings than the last show of Season 1.

它确实做到了，达到了更高的收视率比起第一季

②Yet as social media stars consider whether to take on jobs promoting movies and TV shows, there’s an important consideration for both parties: the credibility of a campaign.

但是，当网络红人考虑是否担任宣传电影或电视节目的工作时，有一个重要的考虑就是活动的可信度。

(1)A new kind of production was underway on the set of the NBC comedy Superstore. Social media stars were crafting

30-second videos to post on their social media channels ahead of the comedy’s second-season return. Each made sure to mention Superstore and its first public show.

(2)As networks and studios struggle to reach young audiences in an increasingly fragmented ( 碎片化的) media marketplace, many have turned to so-called influencers—online stars whose value is measured by the size of their Internet followings—as a means of generating awareness. Advertisers are seizing on the strategy in an age of commercial-skipping and ad-blockers. Word of mouth in the digital age means messages travel faster by way of social media. The majority of consumers worldwide trust online recommendations from stars. And when Superstore gave its first public show, it did so to higher ratings than the last show of Season 1.

(3)Studio and network executives say they work with influencers to build brand awareness and reputation in a more friendly way through the friend-like connections consumers feel toward the online personalities they follow. At the upper level, influencers typically have thousands of followers on social media and online content platforms and count many millions of people who tune in daily to watch them. Some do something that makes themselves look stupid in their daily routine, sharing videos of their trips to the grocery store or dinner dates. Others have built careers on performances—making comedy videos, reviewing video games, performing magic tricks and teaching cooking lessons, among other pursuits.

(4)When in the employ of studios, their efforts can be as simple as publicizing a film or more involved attempts like the marketing push for Superstore. Entertainment companies declined to discuss how much they pay influencers. But several experts said their pay ranges from a few thousand dollars to several million. Some simply receive gift baskets instead of pay.

(5)Over the last year or so, some entertainment companies have begun to cast influencers in their TV and film projects. The strategy is a bit of a gamble: It’s a new business model, and questions remain about the effectiveness of using these personalities to improve a show’s ratings—or help open a movie. Just how much influence the influencers have is hard to measure. TV ratings and box-office returns do not reveal what caused a viewer to tune in.