chapter5物流英语详解

Warehouses and distribution centers would be less efficient if grouped and transport packages lacked labels or carried incomplete details. When international trade is involved and different languages are spoken, the use of clear, readily understood symbols on the transport package is essential
General Introduction of Packaging




What is packaging? packaging means the carton, bag, jar, can, etc., which enable a product to be handled and used. It also cover the whole range of packaging products that use to protect, transport, and distribute goods as well as the techniques and devices used in the packing process. Packaging plays an indispensable role within logistics and its optimal design is important for the efficient functioning of the whole logistics system
Protection and Preservation



Packaging can also provide supplementary product protection. This may be achieved by forms of cushioning such as shredded papers, foamed plastic or wrappings Adequate protection can also be created by tightly enclosed products in shrinkable or stretchable films or in tighter and smaller bundles of paperboard and corrugated board
Chapter 5 Packaging
Text 9: Introduction of Packaging Text 10: Package Marking Supplementary reading: Environmental Issues in Packaging Industry
Learning objective
Text 10: Package Marking



Key Terms label 标签 shipping mark 运输标志 identification mark 识别标志 information mark 信息标志 handling instructions 储运标志 country of origin 原产国 dimensions of package 包装尺寸
Topic for Discussion:

1. What are the main functions of packaging? 2. Name three products that you consider to be packaged well. Explain your answer with drawings and notes. Also name three products that you consider to be packaged badly. Explain your answer with drawings and notes.


3. Packaging can also provide supplementary product protection. This may be achieved by forms of cushioning such as shredded papers, foamed plastic or wrappings. 包装内填充的纸碎、泡沫塑料 或包裹等缓冲物还可以为产品提供辅助的保护。 4. Adequate protection can also be created by tightly enclosed products in shrinkable or stretchable films or in tighter and smaller bundles of paperboard and corrugated board. 通过紧密地 将产品封存在可伸缩性塑料薄膜，或者使用卡纸或 瓦楞纸进行捆扎也可以为产品提供足够的保护。



To understand different kinds of packaging To learn the main functions of packaging To know about the importance of package marking To get familiar with package materials
Commun百度文库cation



Modern methods of consumer marketing would fail were it not for the messages communicated on the package. It is not only the sales package that must communicate. Grouped and transport packages also need to carry complete details, why?
Communication


Packaging protects the interests of consumers. The information contained on the package tells the consumer what the product is and how to use it. What kinds of information should be provided on the package?
Protection and Preservation




Packaging plays a vital role in protecting products as they go from the manufacturer to the consumer. The product is protected: during transport and distribution; from climatic effects (heat and cold, moisture, drying atmospheres); from hazardous substances and contaminants; from infestation.
Such information includes:
product brand names and descriptions; manufacturer’s name and address; quantity; use-by dates; directions for use; storage and disposal; cautionary or emergency information. The information provided on packaging allows the consumer to make informed decisions on the product’s purchase and use.
Different Types of Packaging

Transport packaging Packaging designed to facilitate handling and transport of a number of sales units or grouped packaging in order to prevent physical handling and transport damage.


5. Warehouses and distribution centers would be less efficient if grouped and transport packages lacked labels or carried incomplete details. 如果运输包装上没有标签或标签的细 节信息不完整，仓库和配送中心的工作效率就 会受影响。
Functions of Packaging


Containment To function successfully, the package must contain the product. Defective packaging (or under packaging) can lead to spillages and result in major losses and serious damage.
Different Types of Packaging




Sales packaging Packaging which constitutes a sales unit to the final user or consumer at the point of purchase. Grouped packaging Packaging which constitutes, a grouping of a certain number of sales units It can be removed from the product without affecting its characteristics.
Text 9: Introduction of Packaging



Key Terms packaging 包装 sales packaging 销售包装 grouped packaging 成组包装 transport packaging 运输包装 containment 承载 protection 保护 communication 交流，沟通

Notes

1. Packaging plays an indispensable role within logistics and its optimal design is important for the efficient functioning of the whole logistics system. 包装是物流中不可或缺的部分。理想的包装设计对 整个物流系统的有效运作非常重要。“Play an important role”意为扮演着重要的角色，起着重要的 作用。 2. More and more manufacturers are currently trying to merge——or better coordinate——the functions performed by these levels of packaging in order to reduce costs and facilitate good presentation. 现在越来越多的生产商正在尝试着将 这几种包装的功能进行融合或协调整合，以达到降 低成本的同时使包装外观更佳的目的。