泛读教程1-Unit 5 Business
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Unit 5
Business
Reading Skill:
Context Clue to Word Meaning II
Review
Definition / Restatement Clues Useful hints: to be defined as, to mean, to refer to, to be called, to be known as, or, namely, i.e., that is, … e.g. While hiking in the mountains, they came to a tarn or a mountain lake. Example Clues Useful hints: for example/instance, such as, like… e.g. Condiment, such as salt, pepper, sauce and mustard, is the very thing a cook turns to if he wants to make the dishes taste better.
Conclusion
Born
Lö b Strauss February 26, 1829 Buttenheim, Bavaria, German Confederation
Died
September 26, 1902 (aged 73) San Francisco, California, U.S.
• Skim the passage and find out the general
idea in one minute.
• Scan the passage and finish the
reading comprehension in seven minutes.
Text Structure
Levi Strauss & Company
I. Pre-reading tasks
• Warm up questions： • 1. What kind of pants do you like most? • 2. Do you know the jeans brand: Levi Strauss? • 3. How much do you know the creator of this brand?
Event came to America go to California cooperate with Jacob earthquake and fire commodity/ratio meet demand standard uniform for youth Levi’s for Gals Olympic games limited production of 555 target different age and racial groups
Denims (Serge de Nimes) and Jeans (Genes)
Levi Strauss & Company
4. What’s the logo of Levi’s? Can you draw it?
A double arc of orange thread stitched on the back pockets
Levi Strauss & Company
1. How was Levi’s founded?
At first, Strauss sold tents to gold miners, and later he made the unsold cloth into waist-high overalls which were very popular, in this way Levi’s was founded.
Levi Strauss & Company
5. Why can Levi’s be so successful?
-Levi always tried to improve his products -the company has operated in an enlightened manner -great marketing strategies
• The conference was attended by prime ministers, ministers, presidents and other important dignitaries. • Animal is general when compared with tiger, horse, etc., but horse is more general than steed, stallion, etc.
2. Contrast Relationships
• Useful hints: but, while, whereas, however, conversely, yet, otherwise, on the contrary, on the other hand, … • Examples: • There was no fllip seats available, so they had to buy expensive ones. • Smith was rather thin while his wife was really obese.
Cultural Information:
• (1829-1902)
• • • •
One of the best-known beneficiaries of California's gold rush economic boom, Levi Strauss was born in Bavaria in German, and came to San Francisco in 1850, one of the thousands hoping to strike it rich.
Structure
• Para. 1—2 How did Strauss start his business • Para. 3—8 The development of Levi’s company • Para. 9 The conclusion about the success of Levi’s company
Levi Strauss & Company
6. What were Levis marketing strategies?
-Today Levi’s is trying to meet different kinds of customers’ different needs.
Suffix
1.minimize 2.delighted 3.industrial 4.realized 5.frightened 6.organized 7.partial 8.talented
Levi Strauss & Company
6. What were Levis marketing strategies?
-Levi’s adjusted its products, advertising and marketing approaches to meet the changing market force.
Байду номын сангаас
Levi Strauss & Company
2. What were the features of Levi’s material?
Shrink, wrinkle and fade.
Levi Strauss & Company
3. What kind of fabric/cloth did Strauss use?
Founded the first company to Known fo manufacture blue jeans, known as r Levi Strauss & Co.
Levi's brand
• • • • • • • • English name :Levi's Chinese name:李维斯 Full name：Levi Strauss The founder :Levi Strauss(李维· 史特劳斯) Founded country: the United States Founded date:1853 Brand endorsement: Hebe, Wu Zun Chinese distributor: Levi Strauss & Commercial Trading Co., dLt.
• Unlike her gregarious sister, Jane is a shy, unsociable girl who does not like to go to parties.
• My son likes to take part in all kinds of social activities and make friends, while my daughter is introverted. • In the past, the world seemed to run in an orderly way. Now, however, everything seems to be in a state of turmoil.
• The whole text is arranged by chronicle order (the order of time)
Time • 1847 • 1850 • 1873 • 1906 • World war II • 1950 • 1960s • 1968 • 1984 • Mid 1980s • Today
Levi Strauss & Company
6. What were Levis marketing strategies?
-Levi’s also adopted some unusual way to attract customers, like high price and limited production.
1. Class Relationship
Living things
creature animal insect
(Hyponymy)
plant vegetable carrot flower daffodil tree oak pine
Examples
• Mr. Johnson’s paintings show his attention to geometric shapes of all kinds. The paintings contain circles, squares, triangles, pirrles, etc.
Cloze
1.spread 2.concept 3.reason 4.supermarkets 5.estimate
6. 7. 8. 9. 10.
least work price open form
Business
Reading Skill:
Context Clue to Word Meaning II
Review
Definition / Restatement Clues Useful hints: to be defined as, to mean, to refer to, to be called, to be known as, or, namely, i.e., that is, … e.g. While hiking in the mountains, they came to a tarn or a mountain lake. Example Clues Useful hints: for example/instance, such as, like… e.g. Condiment, such as salt, pepper, sauce and mustard, is the very thing a cook turns to if he wants to make the dishes taste better.
Conclusion
Born
Lö b Strauss February 26, 1829 Buttenheim, Bavaria, German Confederation
Died
September 26, 1902 (aged 73) San Francisco, California, U.S.
• Skim the passage and find out the general
idea in one minute.
• Scan the passage and finish the
reading comprehension in seven minutes.
Text Structure
Levi Strauss & Company
I. Pre-reading tasks
• Warm up questions： • 1. What kind of pants do you like most? • 2. Do you know the jeans brand: Levi Strauss? • 3. How much do you know the creator of this brand?
Event came to America go to California cooperate with Jacob earthquake and fire commodity/ratio meet demand standard uniform for youth Levi’s for Gals Olympic games limited production of 555 target different age and racial groups
Denims (Serge de Nimes) and Jeans (Genes)
Levi Strauss & Company
4. What’s the logo of Levi’s? Can you draw it?
A double arc of orange thread stitched on the back pockets
Levi Strauss & Company
1. How was Levi’s founded?
At first, Strauss sold tents to gold miners, and later he made the unsold cloth into waist-high overalls which were very popular, in this way Levi’s was founded.
Levi Strauss & Company
5. Why can Levi’s be so successful?
-Levi always tried to improve his products -the company has operated in an enlightened manner -great marketing strategies
• The conference was attended by prime ministers, ministers, presidents and other important dignitaries. • Animal is general when compared with tiger, horse, etc., but horse is more general than steed, stallion, etc.
2. Contrast Relationships
• Useful hints: but, while, whereas, however, conversely, yet, otherwise, on the contrary, on the other hand, … • Examples: • There was no fllip seats available, so they had to buy expensive ones. • Smith was rather thin while his wife was really obese.
Cultural Information:
• (1829-1902)
• • • •
One of the best-known beneficiaries of California's gold rush economic boom, Levi Strauss was born in Bavaria in German, and came to San Francisco in 1850, one of the thousands hoping to strike it rich.
Structure
• Para. 1—2 How did Strauss start his business • Para. 3—8 The development of Levi’s company • Para. 9 The conclusion about the success of Levi’s company
Levi Strauss & Company
6. What were Levis marketing strategies?
-Today Levi’s is trying to meet different kinds of customers’ different needs.
Suffix
1.minimize 2.delighted 3.industrial 4.realized 5.frightened 6.organized 7.partial 8.talented
Levi Strauss & Company
6. What were Levis marketing strategies?
-Levi’s adjusted its products, advertising and marketing approaches to meet the changing market force.
Байду номын сангаас
Levi Strauss & Company
2. What were the features of Levi’s material?
Shrink, wrinkle and fade.
Levi Strauss & Company
3. What kind of fabric/cloth did Strauss use?
Founded the first company to Known fo manufacture blue jeans, known as r Levi Strauss & Co.
Levi's brand
• • • • • • • • English name :Levi's Chinese name:李维斯 Full name：Levi Strauss The founder :Levi Strauss(李维· 史特劳斯) Founded country: the United States Founded date:1853 Brand endorsement: Hebe, Wu Zun Chinese distributor: Levi Strauss & Commercial Trading Co., dLt.
• Unlike her gregarious sister, Jane is a shy, unsociable girl who does not like to go to parties.
• My son likes to take part in all kinds of social activities and make friends, while my daughter is introverted. • In the past, the world seemed to run in an orderly way. Now, however, everything seems to be in a state of turmoil.
• The whole text is arranged by chronicle order (the order of time)
Time • 1847 • 1850 • 1873 • 1906 • World war II • 1950 • 1960s • 1968 • 1984 • Mid 1980s • Today
Levi Strauss & Company
6. What were Levis marketing strategies?
-Levi’s also adopted some unusual way to attract customers, like high price and limited production.
1. Class Relationship
Living things
creature animal insect
(Hyponymy)
plant vegetable carrot flower daffodil tree oak pine
Examples
• Mr. Johnson’s paintings show his attention to geometric shapes of all kinds. The paintings contain circles, squares, triangles, pirrles, etc.
Cloze
1.spread 2.concept 3.reason 4.supermarkets 5.estimate
6. 7. 8. 9. 10.
least work price open form