英语报刊新闻标题的特点课件
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Example ②
U.S. ቤተ መጻሕፍቲ ባይዱTTACKED HIJACKED JETS DESTROY TWIN TOWERS AND HIT PENTAGON IN DAY OF TERROR
9
Example ③ U.S. airborne units on Afghan frontier preparing
Example ① Example ②
Republicans to push farm housing Japan to help elderly jobless
Example ③
Hurricane to hit Gulf Coast
Your examples…
12
(4) Phrases as headlines(引用或者套 用名言)
4
Example② (Over line/strap line )
Business groups say move to ban discrimination on basis of race, gender and disability is bureaucratic threat to free enterprise
item has
2
2. The Structure of News Headlines
The general structure of headlines: Headline :the most important information Sub-headline: giving more additional
6
4. The lexical features of headlines
One-syllable words/ short words Acronyms 首字母缩略(PM) Abbreviations 缩写词 (TV) Journalistic coinage Loanwords
7
ban / bar → prohibit(ion), prevent(ion) slam → criticize quiz → question, interrogate boost → promote/promotion, increase back → support, approve of PM → Prime Minister MP → Member of Parliament
to strike
Example ④ US, EU charges export rejected
Your examples…
10
(2) Present tense (timeliness, vivid and eyewitness) for past events
Example ①
Foreign ministers stress key issues Korean Peninsula, Iraq high on the agenda during weekend discussions
South Africa National Assembly backs “equality bill”
Example③ (Key words)
ROMANIA AND BULGARIA EU may drop need for visas
Your examples…
5
3. Categorization of Headlines
One-column headline---streamer/banner 通栏大标题 One-deck headline---four-deck headline一层题/二层题/……四层
题
Crossline单行题 flush-left headline靠左齐头形, drop-line or indented head 阶梯下坠形, inverted pyramid form倒金子塔形, centered headline, jump head 转页标题 ..\新闻标题的特点.pdf
Example ②
Brussels sets urgent agenda to pass e-commerce laws
Example ③
Bush taps Roberts as chief justice
Your examples…
11
(3) Infinitives or simple present tense for future events
3.新闻标题的写作特点 News Headlines
1. Functions of News Headline
2. Characteristics of News Headline
1
1. Functions of Headlines
Summarizing the story Arousing the reader’s interest Beautifying the newspaper page Indicating how much importance each news
information and supplement more details
3
Example ① (Sub-headline)
Bush’s Battle of New Orleans The president stumbles in his initial handling of Katrina’s aftermath. But he has a history of righting himself.
8
5. Grammatical Features of News Headlines
(1) Omission of link verbs (be), articles (a, an, the), conjunction (and) and auxiliary verbs
Example ①
US carmakers ready to cut output Fears that sales of new vehicles may have dropped 15%
U.S. ቤተ መጻሕፍቲ ባይዱTTACKED HIJACKED JETS DESTROY TWIN TOWERS AND HIT PENTAGON IN DAY OF TERROR
9
Example ③ U.S. airborne units on Afghan frontier preparing
Example ① Example ②
Republicans to push farm housing Japan to help elderly jobless
Example ③
Hurricane to hit Gulf Coast
Your examples…
12
(4) Phrases as headlines(引用或者套 用名言)
4
Example② (Over line/strap line )
Business groups say move to ban discrimination on basis of race, gender and disability is bureaucratic threat to free enterprise
item has
2
2. The Structure of News Headlines
The general structure of headlines: Headline :the most important information Sub-headline: giving more additional
6
4. The lexical features of headlines
One-syllable words/ short words Acronyms 首字母缩略(PM) Abbreviations 缩写词 (TV) Journalistic coinage Loanwords
7
ban / bar → prohibit(ion), prevent(ion) slam → criticize quiz → question, interrogate boost → promote/promotion, increase back → support, approve of PM → Prime Minister MP → Member of Parliament
to strike
Example ④ US, EU charges export rejected
Your examples…
10
(2) Present tense (timeliness, vivid and eyewitness) for past events
Example ①
Foreign ministers stress key issues Korean Peninsula, Iraq high on the agenda during weekend discussions
South Africa National Assembly backs “equality bill”
Example③ (Key words)
ROMANIA AND BULGARIA EU may drop need for visas
Your examples…
5
3. Categorization of Headlines
One-column headline---streamer/banner 通栏大标题 One-deck headline---four-deck headline一层题/二层题/……四层
题
Crossline单行题 flush-left headline靠左齐头形, drop-line or indented head 阶梯下坠形, inverted pyramid form倒金子塔形, centered headline, jump head 转页标题 ..\新闻标题的特点.pdf
Example ②
Brussels sets urgent agenda to pass e-commerce laws
Example ③
Bush taps Roberts as chief justice
Your examples…
11
(3) Infinitives or simple present tense for future events
3.新闻标题的写作特点 News Headlines
1. Functions of News Headline
2. Characteristics of News Headline
1
1. Functions of Headlines
Summarizing the story Arousing the reader’s interest Beautifying the newspaper page Indicating how much importance each news
information and supplement more details
3
Example ① (Sub-headline)
Bush’s Battle of New Orleans The president stumbles in his initial handling of Katrina’s aftermath. But he has a history of righting himself.
8
5. Grammatical Features of News Headlines
(1) Omission of link verbs (be), articles (a, an, the), conjunction (and) and auxiliary verbs
Example ①
US carmakers ready to cut output Fears that sales of new vehicles may have dropped 15%