《管理学讲座》PPT课件
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5). Achieve bottom- line results
1).The purpose of management is to harness people.
2). Share information and power 3). Find shared vision, norms
and values 4). Encourage teamwork, colla-
$687,500
编辑版ppt
7
2.3. Uncertainty
PAYOFF MATRIX (in millions of Dollars)
CITIBANK MARKETING STRATEGIES
S1 S2 S3 S4
CHASE MANHATTAN’S
RESPONSE
CA1
CA2
CA3
13
14
11
• Unity of Command -The Classical View -The Contemporary view • Authority and Responsibility -To equate authority and responsibility -Operating responsibility - Ultimate responsibility • Span of Control • Centralization and Decentralization
7
17
15
6
10
0
0
13
6
7
0
编辑版ppt
9
2.4 Decision-Making Theory
2.4.1 期望值理论（Expected Value Theory） 2.4.2 期望效用理论(Expected Utility Theory) 2.4.3 展望理论(Prospect Theory)
编辑版ppt
1).The purpose of management is to control and limit people.
2). Seek stability and efficiency 3). Use rules and regulations
4). Design a top-down hierarchy to direct people
boration and participation 5). Achieve top-line
effectiveness
编辑版ppt
5
2 Decision-Making
2.1. Certainty 2.2. Risk 2.3. Uncertainty
Three Cases
编辑版ppt
6
2.2. Risk
11
广告公司的组织结构
总经理
执行副总经理
客户管理 副总经理
客户经理 客户经理 顾客A 顾客B
制造分公司 副总经理
市场分公司 副总经理
客户经理 顾客C
新闻媒介
研究
商品
文字
艺术
编辑版ppt
电视电台 制作
报纸杂志 制作
12
3.2 Building the vertical dimension of organization
Once an organization’s goals and plans have been determined, managers must develop an effective structure that facilitate their accomplishment •
编辑版ppt
10
3 Organization Structure and Design
3.1 Why do we need organizing?
－distinguishing activities －making authority and responsibility clear －improving decision--making －be easy to communicate and control
Evidence
编辑版ppt
2
1.1 Current Trends and Issues
1).Environment
Time : quick economy (CIMS)
space: globalization factor: l, l, c, k
2).Task: change, diversity 3).People: education
管理讲座
编辑版ppt
1
Contents
1 The Changing Paradigm of Management 2 Decision-Making 3 Organization Structure and Design 4 Communication and Leadership 5 Motivation 6 Management Based on Research
diversity ethics Bi-model workforce
T POE M
编辑版ppt
3
4). Management
– Stimulating innovation and change (A.B mice)
– Delegation – Re-engineering – Downsizing – Social responsibility and entrepreneur spirit – Virtual organization (The nature of the firm,
9
15
18
பைடு நூலகம்24
21
15
18
14
28
编辑版ppt
8
2.3. Uncertainty
CITIBANK MARKETING STRATEGIES
S1 S2 S3 S4
REGREC MATRIX
(in millions of Dollars)
CHASE MANHATTAN’S
RESPONSE
CA
CA
CA
11
EVENT Heavy snowfall Normal snowfall Light snowfall
Expected Revenues×Probability=Alternative
$850,000 × 0.3 $255,000
725,000 × 0.5
362,500
350,000 × 0.2
70,000
Coase,1937) – Learning organization (competence model)•
编辑版ppt
4
1.2 The changing paradigm of management
The traditional paradigm
The newly emerging paradigm
1).The purpose of management is to harness people.
2). Share information and power 3). Find shared vision, norms
and values 4). Encourage teamwork, colla-
$687,500
编辑版ppt
7
2.3. Uncertainty
PAYOFF MATRIX (in millions of Dollars)
CITIBANK MARKETING STRATEGIES
S1 S2 S3 S4
CHASE MANHATTAN’S
RESPONSE
CA1
CA2
CA3
13
14
11
• Unity of Command -The Classical View -The Contemporary view • Authority and Responsibility -To equate authority and responsibility -Operating responsibility - Ultimate responsibility • Span of Control • Centralization and Decentralization
7
17
15
6
10
0
0
13
6
7
0
编辑版ppt
9
2.4 Decision-Making Theory
2.4.1 期望值理论（Expected Value Theory） 2.4.2 期望效用理论(Expected Utility Theory) 2.4.3 展望理论(Prospect Theory)
编辑版ppt
1).The purpose of management is to control and limit people.
2). Seek stability and efficiency 3). Use rules and regulations
4). Design a top-down hierarchy to direct people
boration and participation 5). Achieve top-line
effectiveness
编辑版ppt
5
2 Decision-Making
2.1. Certainty 2.2. Risk 2.3. Uncertainty
Three Cases
编辑版ppt
6
2.2. Risk
11
广告公司的组织结构
总经理
执行副总经理
客户管理 副总经理
客户经理 客户经理 顾客A 顾客B
制造分公司 副总经理
市场分公司 副总经理
客户经理 顾客C
新闻媒介
研究
商品
文字
艺术
编辑版ppt
电视电台 制作
报纸杂志 制作
12
3.2 Building the vertical dimension of organization
Once an organization’s goals and plans have been determined, managers must develop an effective structure that facilitate their accomplishment •
编辑版ppt
10
3 Organization Structure and Design
3.1 Why do we need organizing?
－distinguishing activities －making authority and responsibility clear －improving decision--making －be easy to communicate and control
Evidence
编辑版ppt
2
1.1 Current Trends and Issues
1).Environment
Time : quick economy (CIMS)
space: globalization factor: l, l, c, k
2).Task: change, diversity 3).People: education
管理讲座
编辑版ppt
1
Contents
1 The Changing Paradigm of Management 2 Decision-Making 3 Organization Structure and Design 4 Communication and Leadership 5 Motivation 6 Management Based on Research
diversity ethics Bi-model workforce
T POE M
编辑版ppt
3
4). Management
– Stimulating innovation and change (A.B mice)
– Delegation – Re-engineering – Downsizing – Social responsibility and entrepreneur spirit – Virtual organization (The nature of the firm,
9
15
18
பைடு நூலகம்24
21
15
18
14
28
编辑版ppt
8
2.3. Uncertainty
CITIBANK MARKETING STRATEGIES
S1 S2 S3 S4
REGREC MATRIX
(in millions of Dollars)
CHASE MANHATTAN’S
RESPONSE
CA
CA
CA
11
EVENT Heavy snowfall Normal snowfall Light snowfall
Expected Revenues×Probability=Alternative
$850,000 × 0.3 $255,000
725,000 × 0.5
362,500
350,000 × 0.2
70,000
Coase,1937) – Learning organization (competence model)•
编辑版ppt
4
1.2 The changing paradigm of management
The traditional paradigm
The newly emerging paradigm