《管理学讲座》PPT课件

Coase,1937) – Learning organization (competence model)•
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1.2 The changing paradigm of management
The traditional paradigm
The newly emerging paradigm
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3 Organization Structure and Design
3.1 Why do we need organizing?
－distinguishing activities －making authority and responsibility clear －improving decision--making －be easy to communicate and control
1).The purpose of management is to control and limit people.
2). Seek stability and efficiency 3). Use rules and regulations
4). Design a top-down hierarchy to direct people
• Unity of Command -The Classical View -The Contemporary view • Authority and Responsibility -To equate authority and responsibility -Operating responsibility - Ultimate responsibility • Span of Control • Centralization and Decentralization
diversity ethics Bi-model workforce
T POE M
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4). Management
– Stimulating innovation and change (A.B mice)
– Delegation – Re-engineering – Downsizing – Social responsibility and entrepreneur spirit – Virtual organization (The nature of the firm,
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2.4 Decision-Making Theory
2.4.1 期望值理论（Expected Value Theory） 2.4.2 期望效用理论(Expected Utility Theory) 2.4.3 展望理论(Prospect Theory)
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$687,500
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2.3. Uncertainty
PAYOFF MATRIX (in millions of Dollars)
CITIBANK MARKETING STRATEGIES
S1 S2 S3 S4
CHASE MANHATTAN’S
RESPONSE
CA1
CA2
CA3
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5). Achieve bottom- line results
1).The purpose of management is to harness people.
2). Share information and power 3). Find shared vision, norms
and values 4). Encourage teamwork, colla-
Once an organization’s goals and plans have been determined, managers must develop an effective structure that facilitate their accomplishment •
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boration and participation 5). Achieve top-line
effectiveness
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2 Decision-Making
2.1. Certainty 2.2. Risk 2.3. Uncertainty
Three Cases
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2.2. Risk
管理讲座
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Contents
1 The Changing Paradigm of Management 2 Decision-Making 3 Organization Structure and Design 4 Communication and Leadership 5 Motivation 6 Management Based on Research
EVENT Heavy snowfall Normal snowfall Light snowfall
Expected Revenues×Probability=Alternative
$850,000 × 0.3 $255,000
725,000 × 0.5
362,500
350,000 × 0.2
70,000
Evidence
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1.1 Current Trends and Issues
1).Environment
Time : quick economy (CIMS)
space: globalization factor: l, l, c, k
2).Task: change, diversity 3).People: education
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2.3. Uncertainty
CITIBANK MARKETING STRATEGIES
S1 S2 S3 S4
REGREC MATRIX
(in millions of Dollars)
CHASE MANHATTAN’S
RESPONSE
CA
CA的组织结构
总经理
执行副总经理
客户管理 副总经理
客户经理 客户经理 顾客A 顾客B
制造分公司 副总经理
市场分公司 副总经理
客户经理 顾客C
新闻媒介
研究
商品
文字
艺术
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电视电台 制作
报纸杂志 制作
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3.2 Building the vertical dimension of organization