李宁广告语英语
广告标语 中英互译
NOKIA 科技以人为本!联想人类失去联想,世界将会怎样!李宁一切皆有可能安踏我选择,我喜欢雀巢咖啡,味道好极了钻石恒久远,一颗永流传。
(De Beers钻石)we do , we said世事无绝对,惟有真情趣。
(轩妮诗)Good to the last drop.滴滴香浓,意犹未尽。
(麦斯威尔咖啡)Obey your thirst.服从你的渴望。
(雪碧)The new digital era.数码新时代。
(索尼影碟机)s l~--------------------------------------------------------------------------------Iz&gWe lead. Others copy.我们领先,他人仿效。
(理光复印机)we do , we saidImpossible made possible.使不可能变为可能。
(佳能打印机)Take time to indulge.尽情享受吧!(雀巢冰激凌)The relentless pursuit of perfection.不懈追求完美。
(凌志轿车)Just do it. 只管去做。
(耐克运动鞋)Poetry in motion, dancing close to me.动态的诗,向我舞近。
(丰田汽车)we do , we saidCome to where the flavors is. Marlboro Country.光临风韵之境——万宝路世界。
(万宝路香烟)me, the past is black and white, but the future is always color.对我而言,过去平礯无奇;而未来,却是绚烂缤纷。
(轩尼诗酒)Ask for more. 渴望无限。
(百事流行鞋)The taste is great. 味道好极了。
(雀巢咖啡)Feel the new space. 感受新境界。
李宁广告语一切皆有可能
李宁广告语一切皆有可能
导读: 李宁广告语一切皆有可能
中国新一代的希望。
这个夏天,势必让双脚远离闷热!
我运动我存在。
把精彩留给自己。
颠覆跑鞋印象,全新轻便代表鞋款征服你挑剔的双脚!
运动之美世界共享。
出色,源自本色。
拒绝厚重闷,清爽又透气,轻松来约跑。
一切皆有可能:
一切皆有可能(Anything is possible)这句口号,是李宁品牌在过去的15年不断积累和完善的结晶。
从最早的中国新一代的希望到把精彩留给自己到我运动我存在、运动之美世界共享、出色,源自本色到现在的一切皆有可能,李宁品牌逐步积淀出它品牌独有的内涵。
李宁介绍:
李宁公司是中国家喻户晓的体操王子李宁先生在1990年创立的体育用品公司。
经过二十多年的探索,李宁公司已逐步成为代表中国的、国际领先的运动品牌公司。
从成立初期率先在全国建立特许专卖营销体系
到持续多年赞助中国体育代表团参加国内外各种赛事;从成为国内第一家实施ERP的体育用品企业到不断进行品牌定位的调整,再到2004年6月在香港的上市,李宁公司经历了中国民族企业的发展与繁荣。
经典英文广告语[1]
经典英文广告语(中英文对照)1. Good to the last drop.滴滴香浓,意犹未尽。
(麦斯威尔咖啡)2. Obey your thirst.服从你的渴望。
(雪碧)3. The new digital era.数码新时代。
(索尼影碟机)4. We lead. Others copy.我们领先,他人仿效。
(理光复印机)5. Impossible made possible.使不可能变为可能。
(佳能打印机)6. Take time to indulge.尽情享受吧!(雀巢冰激凌)7. The relentless pursuit of perfection.不懈追求完美。
(凌志轿车)8. Poetry in motion, dancing close to me.动态的诗,向我舞近。
(丰田汽车)9. Come to where the flavor is. Marlboro Country.光临风韵之境--万宝路世界。
(万宝路香烟)10.To me, the past is black and white, but the future is always co lor.对我而言,过去平淡无奇;而未来,却是绚烂缤纷。
(轩尼诗酒)11. Just do it. 只管去做。
(耐克运动鞋)12. Ask for more. 渴望无限。
(百事流行鞋)13. The taste is great. 味道好极了。
(雀巢咖啡)14. Feel the new space. 感受新境界。
(三星电子)15. Intelligence everywhere. 智慧演绎,无处不在。
(摩托罗拉手机)16. The choice of a new generation. 新一代的选择。
(百事可乐)17. We integrate, you communicate. 我们集大成,您超越自我。
(三菱电工)18. Take TOSHIBA, take the world. 拥有东芝,拥有世界。
运动品牌广告语大全(英语)
运动品牌广告语大全(英语)本文是关于经典句子的,仅供参考,如果觉得很不错,欢迎点评和分享。
运动品牌广告语大全(英语)安踏Anta:永不止步三六一度361:勇敢做自己乔丹Qiaodan:凡事无绝对特步Xtep:让运动与众不同七匹狼Septwolves:相信伙伴;奋斗无止境;尽显英雄本色;男人不只一面柒牌:男人就应该对自己狠一点利郎:简约不简单;世界无界,心容则容。
九牧王Joe|one:牧心者,牧天下;睿变由我。
虎都Fordoo:男人自有主张劲霸K-boxing:专注茄克28年;茄克世界行鸿星尔克Erke:成为第一,To be NO.1匹克Peak:我能,无限可能!I CAN PLAY!贵人鸟K-bird!Nobody can stop me!法国金鸡Goldrooster:我是中产美特斯邦威metersbonwe:不走寻常路里维斯LEVI——S:我不是明星,但我也可以拥有一条LEVI——SLee:最贴身的牛仔裤The Brand that Fits杰克琼斯Jack& Jones:It's up to you!“由你决定!卡宾:Cabbeen颠覆时尚唐狮:爱我全世界与狼共舞Dance with wolves:谁说不可以?Why not?森马服饰:穿什么就是什么佐丹奴服饰:没有陌生人的世界爱使普利Esprit:与众不同;您会做些什么来改变世界马克华菲fairwhale:有梦才有生存的权利阿迪达斯Adidas:没有不可能(impossible is nothing耐克Nike:Just do it 事在人为;想做就做。
卡帕Kappa:He who loves me follows me(爱我就跟随我)彪马Puma:快乐的走路族;“有灵魂的运动鞋”。
匡威Converse:'It's Converse for Comfort'这是匡威的舒适;'不就是玩吗' 斐乐Fila:运动社交界锐步Reebok:I am what I am(我就是我)鳄鱼Lacoste:运动态度,对待生活(“体育精神、对待生活”)美津浓Mizuno:I CAN I Could(严肃运动)李宁Lining:一切皆有可能感谢阅读,希望能帮助您!。
最经典的广告语_成功的广告语(2)
最经典的广告语_成功的广告语(2)最经典的双语广告语52句:1、Just do it.(nike)只管去做。
(耐克运动鞋 )2、Ask for more.渴望无限。
(百事)3、One World One Dream同一个世界、同一个梦想。
(2008北京)4、build your dreams.(BYD)建立你的梦想。
----(比亚迪)5、We lead,others copy.我们领先,他人仿效。
(理光复印机)6、Impossible made possible.使不可能变为可能。
(佳能)7、Take time to indulge.尽情享受吧!(雀巢)8、The relentless pursuit of perfection. (lexus)不懈追求完美。
(凌志轿车)9、Come to where the flavour is.( marlboro country)光临风韵之境——万宝路世界。
(万宝路)10、To me, the past is black and white, but the future is always color.对我而言,过去平淡无奇;而未来,却一直是彩色的。
(轩尼诗酒)11、Let's make things better.让我们做得更好。
(飞利浦电子)12、Buy Australia, Buy you a job.买澳大利亚货,给你买份工作。
(澳大利亚)13、Time is what you make of it.(Swatch)天长地久。
(斯沃奇手表)14、Make yourself heard.(Ericsson)理解就是沟通。
(爱立信)15、Engineered to move the human spirit.(Mercedes-Benz)人类精神的动力。
(梅塞德斯-奔驰)16、Fresh-up with Seven-up.(Seven-up)提神醒脑,喝七喜。
常见的经典英语广告词_广告词
常见的经典英语广告词fresh-up with seven-up.(seven-up) 提神醒脑,喝七喜。
(七喜)。
这是一条精彩的广告语。
下面是橙子为大家精心挑选的常见的经典英语广告词,希望对大家有所帮助。
常见的经典英语广告词(最新) 1. every time a good time 更多欢笑更多欢乐就在麦当劳2. We lead,others copy.我们领先,他人仿效。
(理光复印机)3. Impossible made possible.使不可能变为可能。
(佳能)4. Take time to indulge.尽情享受吧!(雀巢)5. The relentless pursuit of perfection. (lexus)不懈追求完美。
(凌志轿车)6. Come to where the flavour is.( marlborocountry)光临风韵之境——万宝路世界。
(万宝路)7. To me,the past is black and white, butthe future is always color.对我而言,过去平淡无奇;而未来,却一直是彩色的。
(轩尼诗酒)8. Ask for more.渴望无限。
(百事)9. Let's make things better.让我们做得更好。
(飞利浦电子)10. Time is what you make of it.(Swatch)天长地久。
(斯沃奇手表)1 / 611. Make yourself heard.(Ericsson)理解就是沟通。
(爱立信)12. Engineered to move the human spirit.(Mercedes-Benz)人类精神的动力。
(梅塞德斯-奔驰)13. For the Road Ahead.(Honda)康庄大道。
(本田)14. The Relentless Pursuit of Perfection.(Lexus)追求完美永无止境。
英文广告翻译
• 第三:套译法
• 有些广告双关语的产生是建立在一定的文 化背景之上的。英语语言、文化在汉语中 的传播形成了双语翻译之间的桥梁。套译 法就是套用英语在汉语中已经沉积下来的 固有模式,对英语广告进行翻译。 • 例如:
• • • • • •
All is well that ends well. 烟蒂好,烟就好。 Better late than the late . 迟到总比丧命好。/晚了总比完了好。 We take no pride in prejudice. (Times) 对于您的偏见,我们没有傲慢。
语法双关
• 语法双关是指由于语法方面的问题产生的双关, 如省略结构、某词或词组具有两种以上语法功能 等。 • ----Which lager can claim to be truly German? • ----This can. (Lager 牌淡啤酒) • 译文: • --哪种大罐啤酒可称得上是地道的德国货? • --这罐。
• 广告语言就是“广告中的语言”,它包括各 种广告中所有的语言文字信息。在报纸、路 牌、招贴、橱窗、霓虹灯、邮件等视觉媒体 的广告中,广告语言是由文字、标点符号排 列组合而成。在广播、电话等听觉广告中, 广告语言则由语言(语音、语速)和停顿来 表示;在电视、电影等视听广告中,广告语 言又是由上述各种因素综合构成的。 • --《实用广告写作》
• Good to the last drop. • 滴滴香浓,意犹未尽。(Maxwell 麦斯威 尔咖啡)
• Obey your thirst. • 服从你的渴望。(雪碧)
• Come to where the flavor is—Marlboro Country. • 光临风韵之境——万宝路世界。(万宝路香 烟)
运动广告语,英文
运动广告语,英文篇一:运动品牌广告语大全(英语)运动品牌广告语大全阿迪达斯adidas:没有不可能(impossibleisnothing耐克nike:Justdoit事在人为;想做就做。
卡帕Kappa:Hewholovesmefollowsme(爱我就跟随我)彪马Puma:快乐的走路族;“有灵魂的运动鞋”。
匡威converse:'it'sconverseforcomfort'这是匡威的舒适;'不就是玩吗'斐乐Fila:运动社交界锐步Reebok:iamwhatiam(我就是我)鳄鱼Lacoste:运动态度,对待生活(“体育精神、对待生活”)美津浓mizuno:icanicould(严肃运动)李宁Lining:一切皆有可能安踏anta:永不止步三六一度361:勇敢做自己乔丹Qiaodan:凡事无绝对特步Xtep:让运动与众不同鸿星尔克Erke:成为第一,Tobeno.1匹克Peak:我能,无限可能!icanPLaY!贵人鸟K-bird!nobodycanstopme!法国金鸡Goldrooster:我是中产美特斯邦威metersbonwe:不走寻常路里维斯LEVi`S:我不是明星,但我也可以拥有一条LEVi`SLee:最贴身的牛仔裤TheBrandthatFits杰克琼斯Jack&Jones:it'suptoyou!“由你决定!卡宾:cabbeen颠覆时尚唐狮:爱我全世界与狼共舞dancewithwolves:谁说不可以?whynot?森马服饰:穿什么就是什么佐丹奴服饰:没有陌生人的世界爱使普利Esprit:与众不同;您会做些什么来改变世界马克华菲fairwhale:有梦才有生存的权利七匹狼Septwolves:相信伙伴;奋斗无止境;尽显英雄本色;男人不只一面柒牌:男人就应该对自己狠一点利郎:简约不简单;世界无界,心容则容。
李宁的英文广告语
战略举措
时光真的荏苒,岁月确实如梭,弹指间,李宁品牌已走过20个春秋。据调查显示,目前,35~40岁年龄段消费者占其品牌消费群的比例超过50%。当年叱咤风云的体操王子如今也已华发丛生,临近天命。无疑,不论是李宁本人,还是李宁品牌,都步入了“父亲辈”。
运动精神之所以值得颂扬,是因为只要存在最后一丝希望,你都会咬紧牙关奋力拼搏。运动比赛之所以值得观看,是因为不到最后一秒,你永远不知道结果。在男子万米跑中,卡塔尔选手一直遥遥领先,在最后30米不到的距离,被第二名无情地超过...
为了配合全球市场的拓展,李宁体育用品有限公司将在20XX年第三季度开始更换新的LoGo,产品涉及李宁运动鞋、服饰、配件及球类等全部产品线,同时全球李宁专卖店和企业Ui都将使用此新标志。李宁新LoGo的设计依旧沿用了旧标志的设计概念,飘动的造型将更加锐利和富有动感,传达给消费者“突破、进取、创新”的产品文化。
匿名:我记得看到过一篇对mJJcn的站长Keen采访的报道中提到曾经他寄给过#mJ#本人一些会员活动照片什么的。结果迈是这么让助手回应站长的:”iseethebeautyinchinesepeople'seyes,iloveyou.”注意迈用的是chinesepeople,我不晓得他的这个beauty具体指什么,可能是中山行,好客朴素的村民给他留下的影响,或是其他什么许多事情有感而发,但是各位博友有没有觉得现在这种美丽的东西正在远去,正在消逝。我们是时候该唤醒它们了。就像maninthemirror里唱到的:ifyouwannamaketheworldabetterplace,takealookatyourselfandthenmakeachange.让我们一起去改变,改变一些可以被我们改变的东西吧!
经典英文广告语120则
经典英文广告语120则(微软)83.All your imaginations can be created.(Dell)一切依你而为。
(戴尔电脑)84. In Search of Excellence. (Buick)志在千里! (别克轿车)85. Its not enough that we do our best, we have to do what`s required.人尽其力,力尽其能。
(荣威轿车)86. Believe it or not. (阿迪达斯)信不信,由你87. Connecting people. (Nokia) .汇聚你我,诺基亚88.In the Company of Masters尊贵人生大师随行(奥迪A8)89. Anything is possible.(李宁)一切皆有可能。
90. At the heart of the image (Nikon)影像 . 从心(尼康)91.Romance in heart (Borel)浪漫在心(瑞士依波路表)92. Accuracy makes brand . (Suzuki)精准缔造品牌(铃木)93. Time your Time .(L G .TV)左右你的时间。
(LG液晶电视)94. Everose Gold, Rolex Made. (Rolex)永恒玫瑰金,劳力士锤炼。
(劳力士)95. Let’s Shine.(LG)来次闪耀巴。
(LG手机)96. CCTV 9, See Space of Mine. (CCTV9)中央九频道,开启人生道。
97. Im lovin it.(麦当劳)98. Sharing the Passion.(Panasonic)激情共享。
(松下)99. For The Particular Moment(TESiRO)凝结人生特别时刻(通灵)100. Keep moving .(安踏)永不止步101. Future follows my nature .(Chevrolet)未来,为我而来(雪佛莱)102. Gather roses while you may.(roses)及时行乐(玫琳凯)103. Yesterdays sharper,todays brighter (Porsche)昨日锋芒,今日辉煌(保时捷)104. Beauty is the gift.(Lancome)美丽献礼(兰蔻)105. Click with finger,trip with Google.手指一勾,自由谷歌。
李宁的英文广告语_广告词
李宁的英文广告语李宁的广告语的创作是一项需要灵感与不断创新工作,广告语的文体形式并无定式,需要从业者在具体工作中不断创造和完善。
下面是橙子带来的关于李宁的英文广告语的内容,欢迎阅读!李宁的英文广告语 1 Everything is possible2 is not I like unconventional --- A BING3 I just can not agree with the same rigid - lindane4 Do not take the old and I compare with others --- LOLA5 I only care and his inch inch to contest - Isinbayeva The way you have arranged for me always makes me get lost 7 along the old map can not find the New World --- Baron DavisMake the changes happen9 movement of the United States, the world share!10 I exercise I exist!11 wonderful to yourself!12 China's new generation of hope!李宁的英文广告词 1、I do not like the unconventional,I just can not agree with the same.1/ 6Do not take the old and I compare others,I only care and his inch inch to contest.The way you have arranged for me always gets me lost. No new continents along the old map.Let the change happenMake The Change2、Who can make opponents fear?Who can be king in the basket?Who can take three NBA championship mvp?Who can win the fifth championship ring?The world is mine!Li NingEverything is possible3、"Everything is possible," Li Ning, the sports brand, from birth to today has been with Nike, Adidas and other international brands to compete. Li Ning has gradually become a "Chinese spirit" of the masterpiece. Li Ning's development proved that "everything is possible" phrase. Beijing 20xx Olympic Games has come to the door, the movement has sweptthe national movement, and Li Ning, the national brand has 2/ 6been deeply rooted, it all verified that "everything ispossible!"李宁的英文广告词 A new generation of hope in China. This is Li Ning, the first advertising language Li Ning initially positioned to make a sports fashion sports brand, become an indispensable part of people's lives. Li Ning card should be pro-and, attractive, stylish. But this phrase does not seem to catch the upper lip with the fashion, as more well-known local brands, Li Ning, although conservative slogan, but also timely.Li Ning slogan 2: the wonderful left to their own. This one slogan have follow Nike "just do it" suspects, some people think that the beginning is followed by Li Ning followed in the footsteps, both from the LOGO, but also advertising language, from here I think Li Ning is not to follow, but Li NingNot to establish their own brand positioning on the difference, "the wonderful stay yourself" emphasis on individualism, in line with the target market psychology.Li Ning advertising slogan: I exercise I existLi Ning slogan: the beauty of sports world sharing. LiNing began to determine the positioning of sports brands, in 3/ 61998, Li Ning, Foshan, the first company in Foshan, China built the first sports apparel and shoes design and development center; 1999, Li Ning and SAP companies, the introduction of AFS clothing and footwear In 20xx, Li Ning, the company successfully listed on the Hong Kong Stock Exchange board, became the first overseas-listed Chinese sporting goods business; in 20xx, Li Ning, the company has become the official NBA co-operation Partners; in 20xx, Li Ning, China's official market as ATP partners. But these two words can not be said to be a wonderful ad, but also test does not go in the end Li Ning is a high-end or low-end, in fact, Li Ning, or so far caught in the international high-end and local low-end.Li Ning slogan 5: excellent, from the character. Perhaps caught in the embarrassment between the high-end and low-end, Li Ning began to shape high-end sports brand, this ad language correctly passed the "my product excellent" information, but did not explain why consumers want to buy Li Ning. Unlike the "just do it" "drip fragrant" "diamond forever, a permanent stay." These slogans, concise concise, novel and unique, full of fun.Li Ning slogan: everything is possible! This is the most 4/ 6widely disseminated Li Ning, a slogan, but also accompaniedby the rapid growth of Li Ning. "Everything is possible" is the voice of the movement is the voice of young people, is the voice of the Chinese people! I think at this time Li Ning really found himself, to find a real call from the hearts of consumers. But it is regrettable that Li Ning in the product innovation did not keep up with the pace, so that the target consumer and the actual buyers of serious dislocation, brand aging, lack of personality, mediocre, by consumers as fashionable layman. Li Ning's product designers attitude is very simple, they think good equipment is prepared for serious sports, do not need too much fancy decoration and excessive modification. While focusing on professional sports routes, Li Ning brand and fashionable life how to integrate, but also can not make consumers feel awkward? By Western sports symbols suppressed for a long time the Chinese local sports brand, how to express the brand connotation and the East Cultural tension? How to make a professional sports brand more fashionable, close to the hearts of young consumers?Let the change happen Make The Change. After marketresearch and numerous discussions, Li Ning, the company 5/ 6decided to challenge Mr. Philip Kotler's advice - "to establish the position to go after it will be very difficult to change." June 30, 20xx, Li Ning in Beijing Yizhuang Production base held a press conference, announced its follow-up for many years Li Ning LN official logo for the "Li Ning cross-action" new logo alternative. At the same time, Li Ning's new ad "make the change" to overwhelming the rapid occupation of the TV, subway, network and other media, "90 after Li Ning" lightning type font impact on consumer attention.6/ 6。
广告词的英译
广告词的英译直译法1.Anything is possible. “一切皆有可能”(李宁服饰)2.Give me a chance, and you’ll have a big surprise.“给我一个机会,还你一个惊喜”(嘉亨印务)3. The secret for perfect skin. “拥有完美肌肤的秘诀”4.Just do it.只管去做。
(耐克运动鞋)5.We lead. Others copy.我们领先,他人仿效。
(理光复印机)6.Poetry in motion, dancing close to me.动态的诗,向我舞近。
(丰田汽车)7.Come to where the flavor is. Marlboro Country.光临风韵之境——万宝路世界。
(万宝路香烟)8.To me, the past black and white, but the future is always color.对我而言,过去平淡无奇;而未来,却是绚烂缤纷。
(轩尼诗酒)9. Ask for more. 渴望无限。
(百事流行鞋)10. The taste is great. 味道好极了。
(雀巢咖啡)11. Feel the new space. 感受新境界。
(三星电子)12. Intelligence everywhere.智慧演绎,无处不在。
(摩托罗拉手机)13. The choice of a new generation.新一代的选择。
(百事可乐)14. We integrate, you communicate.我们集大成,您超越自我。
(三菱电工)15.Take TOSHIBA, take the world.拥有东芝,拥有世界。
(东芝电子)16. Let’s make thing btter.让我们做得更好。
(飞利浦电子)17.No business too small, no problem too big.没有不做的小生意,没有解决不了的大问题。
中国李宁短袖美感词语
中国李宁短袖美感词语
李宁的广告标语及意义:
中国新一代的希望:代表着中国新一代体育人的精神。
把精彩留给自己:要把最好的一面显现出来。
我运动我存在:鼓励大家运动起来。
运动之美世界共享:鼓励全民运动。
出色,源自本色:代表体育的自信精神。
一切皆有可能:代表着体育的无限超越精神。
耐克广告标语及意义:
just do it:是Nike的一句广告语,意思可以理解为想做就做;坚持不懈等,突出年轻人的自我意识,强调运动本身。
阿迪达斯广告标语及意义:
“没有不可能”(impossible is nothing):传递一种人生信念、体育精神和思想境界。
李宁的英文广告语_英文广告词_
李宁的英文广告语李宁的广告语的创作是一项需要灵感与不断创新工作,广告语的文体形式并无定式,需要从业者在具体工作中不断创造和完善。
下面是小编带来的关于李宁的英文广告语的内容,欢迎阅读!李宁的英文广告语1 Everything is possible2 is not I like unconventional --- A BING3 I just can not agree with the same rigid - lindane4 Do not take the old and I compare with others --- LOLA5 I only care and his inch inch to contest - IsinbayevaThe way you have arranged for me always makes me get lost7 along the old map can not find the New World --- Baron DavisMake the changes happen9 movement of the United States, the world share!10 I exercise I exist!11 wonderful to yourself!12 China's new generation of hope!李宁的英文1、I do not like the unconventional,I just can not agree with the same.Do not take the old and I compare others,I only care and his inch inch to contest.The way you have arranged for me always gets me lost.No new continents along the old map.Let the change happenMake The Change2、Who can make opponents fear?Who can be king in the basket?Who can take three NBA championship mvp?Who can win the fifth championship ring?The world is mine!Li NingEverything is possible3、"Everything is possible," Li Ning, the sports brand, from birth to today has been with Nike, Adidas and other international brands to compete. Li Ning has gradually become a "Chinese spirit" of the masterpiece. Li Ning's development proved that "everything is possible" phrase. Beijing 20xx Olympic Games has come to the door, the movement has swept the national movement, and Li Ning, the national brand has been deeply rooted, it all verified that "everything is possible!"李宁的英文广告词A new generation of hope in China. This is Li Ning, the first advertising language Li Ning initially positioned to make a sports fashion sports brand, become an indispensable part of people's lives. Li Ning card should be pro-and, attractive, stylish. But this phrase does not seem to catch the upper lip with the fashion, as more well-known local brands, Li Ning, although conservative slogan, but also timely.Li Ning slogan 2: the wonderful left to their own. This one slogan have follow Nike "just do it" suspects, some people think that the beginning is followed by Li Ning followed in the footsteps, both from the LOGO, but also advertising language, from here I think Li Ning is not to follow, but Li NingNot to establish their own brand positioning on the difference, "thewonderful stay yourself" emphasis on individualism, in line with the target market psychology.Li Ning advertising slogan: I exercise I existLi Ning slogan: the beauty of sports world sharing. Li Ning began to determine the positioning of sports brands, in 1998, Li Ning, Foshan, the first company in Foshan, China built the first sports apparel and shoes design and development center; 1999, Li Ning and SAP companies, the introduction of AFS clothing and footwear In 20xx, Li Ning, the company successfully listed on the Hong Kong Stock Exchange board, became the first overseas-listed Chinese sporting goods business; in 20xx, Li Ning, the company has become the official NBA co-operation Partners; in 20xx, Li Ning, China's official market as ATP partners. But these two words can not be said to be a wonderful ad, but also test does not go in the end Li Ning is a high-end or low-end, in fact, Li Ning, or so far caught in the international high-end and local low-end.Li Ning slogan 5: excellent, from the character. Perhaps caught in the embarrassment between the high-end and low-end, Li Ning began to shape high-end sports brand, this ad language correctly passed the "my product excellent" information, but did not explain why consumers want to buy Li Ning. Unlike the "just do it" "drip fragrant" "diamond forever, a permanent stay." These slogans, concise concise, novel and unique, full of fun.Li Ning slogan: everything is possible! This is the most widely disseminated Li Ning, a slogan, but also accompanied by the rapid growth of Li Ning. "Everything is possible" is the voice of the movement is the voice of young people, is the voice of the Chinese people! I think at this time Li Ning really found himself, to find a real call from the hearts of consumers. But it isregrettable that Li Ning in the product innovation did not keep up with the pace, so that the target consumer and the actual buyers of serious dislocation, brand aging, lack of personality, mediocre, by consumers as fashionable layman. Li Ning's product designers attitude is very simple, they think good equipment is prepared for serious sports, do not need too much fancy decoration and excessive modification. While focusing on professional sports routes, Li Ning brand and fashionable life how to integrate, but also can not make consumers feel awkward? By Western sports symbols suppressed for a long time the Chinese local sports brand, how to express the brand connotation and the East Cultural tension? How to make a professional sports brand more fashionable, close to the hearts of young consumers?Let the change happen Make The Change. After market research and numerous discussions, Li Ning, the company decided to challenge Mr. Philip Kotler's advice - "to establish the position to go after it will be very difficult to change." June 30, 20xx, Li Ning in Beijing Yizhuang Production base held a press conference, announced its follow-up for many years Li Ning LN official logo for the "Li Ning cross-action" new logo alternative. At the same time, Li Ning's new ad "make the change" to overwhelming the rapid occupation of the TV, subway, network and other media, "90 after Li Ning" lightning type font impact on consumer attention.。
经典英文广告语120则
经典英⽂⼴告语120则经典英⽂⼴告语120则1.good to the last drop.滴滴⾹浓,意犹未尽。
(麦斯威尔咖啡)2.obey your thirst.服从你的渴望。
(雪碧)3.the new digital era.数码新时代。
(索尼影碟机)4.we lead others copy.我们领先,他⼈仿效。
(理光复印机)5.impossible made possible.使不可能变为可能。
(佳能打印机)6.take time to indulge.尽情享受吧!(雀巢冰激凌)7.the relentless pursuit of perfection. 不懈追求完美。
(凌志轿车)8.poetry in motion, dancing close to me.动态的诗,向我舞近。
(丰⽥汽车)9.come to where the flavor is marlboro country.光临风韵之境——万宝路世界。
(万宝路⾹烟)10.to me, the past is black and white, but the future is always color.对我⽽⾔,过去平淡⽆奇;⽽未来,却是绚烂缤纷。
(轩尼诗酒)11.just do it.只管去做。
(耐克运动鞋)12.ask for more.渴望⽆限。
(百事流⾏鞋)13.the taste is great.味道好极了。
(雀巢咖啡)14.feel the new space.感受新境界。
(三星电⼦)15.intelligence everywhere.智慧演绎,⽆处不在。
(摩托罗拉⼿机)16.the choice of a new generation.新⼀代的选择。
(百事可乐)17.we integrate, you communicate.我们集⼤成,您超越⾃我。
(三菱电⼯)18.take toshiba, take the world.拥有东芝,拥有世界。
李宁的英文广告词_广告词
李宁的英文广告词李宁作为国民牌子,广告是很重要的,因为广告语的创作是一项需要灵感与不断创新工作,广告语的文体形式并无定式,需要从业者在具体工作中不断创造和完善。
下面是橙子带来的关于李宁的英文广告词的内容,欢迎阅读!李宁的英文广告词文案 1、I do not like the unconventional,I just can not agree with the same.Do not take the old and I compare others,I only care and his inch inch to contest.The way you have arranged for me always gets me lost. No new continents along the old map.Let the change happenMake The Change2、Who can make opponents fear?Who can be king in the basket?Who can take three NBA championship mvp?Who can win the fifth championship ring?The world is mine!1 / 5Li NingEverything is possible3、"Everything is possible," Li Ning, the sports brand, from birth to today has been with Nike, Adidas and other international brands to compete. Li Ning has gradually become a "Chinese spirit" of the masterpiece. Li Ning's development proved that "everything is possible" phrase. Beijing 20xx Olympic Games has come to the door, the movement has swept the national movement, and Li Ning, the national brand has been deeply rooted, it all verified that "everything is possible!" 李宁的英文经典广告词 A new generation of hope in China. This is Li Ning, the first advertising language Li Ning initially positioned to make a sports fashion sports brand, become an indispensable part of people's lives. Li Ning card should be pro-and, attractive, stylish. But this phrase does not seem to catch the upper lip with the fashion, as more well-known local brands, Li Ning, although conservative slogan, but also timely.Li Ning slogan 2: the wonderful left to their own. This one slogan have follow Nike "just do it" suspects, some people think 2 / 5that the beginning is followed by Li Ning followed in the footsteps, both from the LOGO, but also advertising language, from here I think Li Ning is not to follow, but Li NingNot to establish their own brand positioning on the difference, "the wonderful stay yourself" emphasis on individualism, in line with the target market psychology.Li Ning advertising slogan: I exercise I existLi Ning slogan: the beauty of sports world sharing. Li Ning began to determine the positioning of sports brands, in 1998, Li Ning, Foshan, the first company in Foshan, China built the first sports apparel and shoes design and development center; 1999, Li Ning and SAP companies, the introduction of AFS clothing and footwear In 20xx, Li Ning, the company successfully listed on the Hong Kong Stock Exchange board, became the first overseas-listed Chinese sporting goods business; in 20xx, Li Ning, the company has become the official NBA co-operation Partners; in 20xx, Li Ning, China's official market as ATP partners. But these two words can not be said to be a wonderful ad, but also test does not go in the end Li Ning is a high-end or low-end, in fact, Li Ning, or so far caught in the international high-end and local low-end.3 / 5Li Ning slogan 5: excellent, from the character. Perhaps caught in the embarrassment between the high-end and low-end, Li Ning began to shape high-end sports brand, this ad language correctly passed the "my product excellent" information, but did not explain why consumers want to buy Li Ning. Unlike the "just do it" "drip fragrant" "diamond forever, a permanent stay." These slogans, concise concise, novel and unique, full of fun.Li Ning slogan: everything is possible! This is the most widely disseminated Li Ning, a slogan, but also accompanied by the rapid growth of Li Ning. "Everything is possible" is the voice of the movement is the voice of young people, is the voice of the Chinese people! I think at this time Li Ning really found himself, to find a real call from the hearts of consumers. But it is regrettable that Li Ning in the product innovation did not keep up with the pace, so that the target consumer and the actual buyers of serious dislocation, brand aging, lack of personality, mediocre, by consumers as fashionable layman. Li Ning's product designers attitude is very simple, they think good equipment is prepared for serious sports, do not need too much fancy decoration and excessive modification. While 4 / 5focusing on professional sports routes, Li Ning brand and fashionable life how to integrate, but also can not make consumers feel awkward? By Western sports symbols suppressed for a long time the Chinese local sports brand, how to express the brand connotation and the East Cultural tension? How to make a professional sports brand more fashionable, close to the hearts of young consumers?Let the change happen Make The Change. After market research and numerous discussions, Li Ning, the company decided to challenge Mr. Philip Kotler's advice - "to establish the position to go after it will be very difficult to change." June 30, 20xx, Li Ning in Beijing Yizhuang Production base held a press conference, announced its follow-up for many years Li Ning LN official logo for the "Li Ning cross-action" new logo alternative. At the same time, Li Ning's new ad "make the change" to overwhelming the rapid occupation of the TV, subway, network and other media, "90 after Li Ning" lightning type font impact on consumer attention.5 / 5。
常见的经典英语广告词_英文广告词_
常见的经典英语广告词fresh-up with seven-up.(seven-up) 提神醒脑,喝七喜。
(七喜)。
这是一条精彩的广告语。
下面是小编为大家精心挑选的常见的经典英语,希望对大家有所帮助。
常见的经典英语广告词(最新)1. every time a good time 更多欢笑更多欢乐就在麦当劳2. We lead,others copy.我们领先,他人仿效。
(理光复印机)3. Impossible made possible.使不可能变为可能。
(佳能)4. Take time to indulge.尽情享受吧!(雀巢)5. The relentless pursuit of perfection. (lexus)不懈追求完美。
(凌志轿车)6. Come to where the flavour is.( marlborocountry)光临风韵之境——万宝路世界。
(万宝路)7. To me,the past is black and white,butthe future is always color.对我而言,过去平淡无奇;而未来,却一直是彩色的。
(轩尼诗酒)8. Ask for more.渴望无限。
(百事)9. Let's make things better.让我们做得更好。
(飞利浦电子)10. Time is what you make of it.(Swatch)天长地久。
(斯沃奇手表)11. Make yourself heard.(Ericsson)理解就是沟通。
(爱立信)12. Engineered to move the human spirit.(Mercedes-Benz)人类精神的动力。
(梅塞德斯-奔驰)13. For the Road Ahead.(Honda)康庄大道。
(本田)14. The Relentless Pursuit of Perfection.(Lexus)追求完美永无止境。
adidas英文广告语
adidas英文广告语篇一:运动品牌广告语大全(英语)运动品牌广告语大全阿迪达斯adidas:没有不可能(impossibleisnothing耐克nike:Justdoit事在人为;想做就做。
卡帕Kappa:Hewholovesmefollowsme(爱我就跟随我)彪马Puma:快乐的走路族;“有灵魂的运动鞋”。
匡威converse:'it'sconverseforcomfort'这是匡威的舒适;'不就是玩吗'斐乐Fila:运动社交界锐步Reebok:iamwhatiam(我就是我)鳄鱼Lacoste:运动态度,对待生活(“体育精神、对待生活”)美津浓mizuno:icanicould(严肃运动)李宁Lining:一切皆有可能安踏anta:永不止步三六一度361:勇敢做自己乔丹Qiaodan:凡事无绝对特步Xtep:让运动与众不同鸿星尔克Erke:成为第一,Tobeno.1匹克Peak:我能,无限可能!icanPLaY!贵人鸟K-bird!nobodycanstopme!法国金鸡Goldrooster:我是中产美特斯邦威metersbonwe:不走寻常路里维斯LEVi`S:我不是明星,但我也可以拥有一条LEVi`SLee:最贴身的牛仔裤TheBrandthatFits杰克琼斯Jack&Jones:it'suptoyou!“由你决定!卡宾:cabbeen颠覆时尚唐狮:爱我全世界与狼共舞dancewithwolves:谁说不可以?whynot?森马服饰:穿什么就是什么佐丹奴服饰:没有陌生人的世界爱使普利Esprit:与众不同;您会做些什么来改变世界马克华菲fairwhale:有梦才有生存的权利七匹狼Septwolves:相信伙伴;奋斗无止境;尽显英雄本色;男人不只一面柒牌:男人就应该对自己狠一点利郎:简约不简单;世界无界,心容则容。
运动品牌经典广告语大全
运动品牌经典广告语大全运动品牌需要把名字打响,让大众接受品牌的名气,需要有广告词的配合,广告词可以把品牌档次更上一层高度,为品牌赋予新的含义,我们一起来欣赏一下运动品牌经典广告语大全,欢迎大家阅读。
运动品牌广告语大全1、匹克 Peak——I CAN PLAY 我能,无限可能!2、彪马Puma——always be yourself.永远保持真我3、匡威Converse:'It's Converse for Comfort'这是匡威的舒适;不就是玩吗。
4、贵人鸟K-bird!Nobody can stop me!5、卡帕Kappa——He who loves me follows me. 爱我就跟随我!6、七匹狼Septwolves:相信伙伴;奋斗无止境;尽显英雄本色;男人不只一面。
7、锐步Reebok——Discover you potential.Design your future.发现你的潜力,设计你的未来。
8、法国金鸡Goldrooster:我是中产。
9、马克华菲fairwhale:有梦才有生存的权利。
10、彪马Puma——快乐的走路族;“有灵魂的运动鞋”。
11、特步Xstep——1、非一般的感觉2、让运动与众不同。
12、安踏Anta——keep movin 永不止步!13、锐步Reebok: I am what I am(我就是我)14、杰克琼斯Jack& Jones:It's up to you!由你决定!15、鸿星尔克Erke——to be no.116、唐狮:爱我全世界。
17、卡帕Kappa:He who loves me follows me(爱我就跟随我)18、三六一度361°:勇敢做自己。
19、鳄鱼Lacoste:运动态度,对待生活。
(体育精神、对待生活)20、安踏Anta:永不止步。
21、阿迪达斯Adidas——impossible is nothing.没什么不可能的。
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李宁广告语英语篇一:李宁广告语李宁广告语文案分析李宁广告语换过7次,说实话每次广告语可以说在品牌定位上的延续性几乎没有,李宁总是在不同的目标市场中徘徊,但不管李宁的广告语是什么,李宁还是安坐在本土运动品牌行业老大的宝座上,这又不得不印证了李宁最脍炙人口的广告语“李宁一切皆有可能”让我们一起来看看李宁是怎样一路过来的吧!1、中国新一代的希望点评:这是李宁第一个广告语李宁最初定位要做成一个运动时尚的体育品牌,成为人们生活中不可缺少的一部分。
李宁牌应该是亲和的,有魅力的,时尚的。
但是这句广告语似乎跟时尚搭不上边,作为比较有知名度本土品牌,李宁这个口号虽然保守,但也合时宜。
2、把精彩留给自己点评:这一句广告语有跟从耐克“justdoit”的嫌疑,有人认为一开始李宁就是跟在耐克后面亦步亦趋,无论是从LoGo,还广告语,从这里来看我觉得李宁并不是要跟从,只是李宁没有建立自己品牌定位上的差异化,“把精彩留个自己”强调个人主义,符合目标市场的心理。
3、我运动我存在4、运动之美世界共享点评:从这里开始李宁开始确定运动品牌的定位,1998年,李宁公司率先在广东佛山建成中国第一个运动服装与鞋的设计开发中心;1999年,李宁公司与SaP公司合作,引进aFS服装与鞋业解决方案,成为中国第一家实施ERP的体育用品企业;20XX年,李宁公司在香港联交主板成功上市,成为第一家在海外上市的中国体育用品企业;20XX年,李宁公司成为nBa官方合作伙伴;20XX年,李宁公司成为aTP中国官方市场合作伙伴。
但是这两句广告语实在不能说是精彩,也考不出李宁到底走的是高端还是低端,事实上李宁到目前为止还是夹在国际高端与本土低端中。
5、出色,源自本色点评:也许是夹在高端与低端间的尴尬,李宁开始想塑造高端运动品牌,这句广告语正确地传递了“我的产品出色”的信息,却没有解释消费者为什么要买李宁。
不像“justdoit”“滴滴香浓”“钻石恒久远,一颗永留传。
”这些广告语,简洁凝练、新颖独特,富有情趣。
6、一切皆有可能!(anythingispossible)选秀失败算什么坐板凳算什么享受每一次挑战没什么能挡住我的路李宁——一切皆有可能评价:这是李宁最广为传播的一句广告语,也伴随着李宁的快速增长。
“一切皆有可能”是运动者的心声,是年轻人的心声,是中国人的心声!我觉得在这个时候李宁才真正找到了自己,找到了来自消费者心中真切的呼唤。
但是让人遗憾的是李宁在产品的创新上没有跟上步伐,以至于目标消费者与实际购买者严重错位,品牌老化,缺乏个性,平庸,被消费者视为时尚的门外汉。
李宁公司产品设计师的态度相当朴实,他们认为好的装备是为严肃的体育运动者准备的,不需要太多花里胡哨的装饰和过分修饰。
在专注于专业体育运动路线的同时,李宁品牌如何与时尚化的生活融为一体,同时还不能让消费者感到突兀?被西方运动符号压抑了很久的中国本土运动品牌,如何表现品牌内涵和东方文化张力?如何让一个专业运动品牌更时尚一些,贴近年轻消费者的心?7、李宁(new)让改变发生(makethechange!)不是我喜欢标新立异———阿BinG我只是对一成不变不赶苟同———林丹别老拿我跟别人比较———LoLa我只在意和自己一寸一寸较量———伊辛巴耶娃你们为我安排的路总是让我迷路———小唐沿着旧地图找不到新大陆———巴郎戴维斯90后的李宁让改变发生makeThechange评价:经过市场调研和无数次讨论之后,李宁公司还是决定挑战菲利普·科特勒先生的忠告—“建立定位以后再去改变它将是无比艰难的。
”20XX年6月30日,李宁公司在北京亦庄生产基地举行新闻发布会,宣布其沿用了多年的李宁Ln旧logo正式为“李宁交叉动作”新logo替代。
与此同时,李宁公司推出的新广告“makethechange”以铺天盖地之势迅速占领了电视、地铁、网络等媒体,“90后李宁”的闪电式字体冲击着消费者的眼球。
有人说李宁抛弃了爱他的老顾客,去讨好“挑剔的”90后,是不会有好下场的,也有90后的青年说李宁并不了解他们,总之李宁的这一次广告语让很多消费者心里一下接受不了,但是在目前看来李宁也是不得已而为之。
希望李宁能够走出目前的困境,像前一句广告语“李宁一切皆有可能”一样,创造奇迹!篇二:李宁广告语李宁广告语邝宁20XX93250315李宁广告语换过7次,说实话每次广告语可以说在品牌定位上的延续性几乎没有,李宁总是在不同的目标市场中徘徊,但不管李宁的广告语是什么,李宁还是安坐在本土运动品牌行业老大的宝座上,这又不得不印证了李宁最脍炙人口的广告语“李宁一切皆有可能”让我们一起来看看李宁是怎样一路过来的吧!1点评:这是李宁第一个广告语李宁最初定位要做成一个运动时尚的体育品牌,成为人们生活中不可缺少的一部分。
李宁牌应该是亲和的,有魅力的,时尚的。
但是这句广告语似乎跟时尚搭不上边,作为比较有知名度本土品牌,李宁这个口号虽然保守,但也合时宜。
2点评:这一句广告语有跟从耐克“justdoit”的嫌疑,有人认为一开始李宁就是跟在耐克后面亦步亦趋,无论是从LoGo,还广告语,从这里来看我觉得李宁并不是要跟从,只是李宁没有建立自己品牌定位上的差异化,“把精彩留个自己”强调个人主义,符合目标市场的心理。
点评:从这里开始李宁开始确定运动品牌的定位,1998年,李宁公司率先在广东佛山建成中国第一个运动服装与鞋的设计开发中心;1999年,李宁公司与SaP公司合作,引进aFS服装与鞋业解决方案,成为中国第一家实施ERP的体育用品企业;20XX年,李宁公司在香港联交主板成功上市,成为第一家在海外上市的中国体育用品企业;20XX年,李宁公司成为nBa官方合作伙伴;20XX年,李宁公司成为aTP中国官方市场合作伙伴。
但是这两句广告语实在不能说是精彩,也考不出李宁到底走的是高端还是低端,事实上李宁到目前为止还是夹在国际高端与本土低端中。
点评:也许是夹在高端与低端间的尴尬,李宁开始想塑造高端运动品牌,这句广告语正确地传递了“我的产品出色”的信息,却没有解释消费者为什么要买李宁。
不像“justdoit”“滴滴香浓”“钻石恒久远,一颗永留传。
”这些广告语,简洁凝练、新颖独特,富有情趣。
选秀失败算什么(________nothingmatter)坐板凳算什么(________nobigdeal)享受每一次挑战(challagessowhat)没什么能挡住我的路(nothingstop___________everything)李宁——一切皆有可能评价:这是李宁最广为传播的一句广告语,也伴随着李宁的快速增长。
“一切皆有可能”是运动者的心声,是年轻人的心声,是中国人的心声!我觉得在这个时候李宁才真正找到了自己,找到了来自消费者心中真切的呼唤。
但是让人遗憾的是李宁在产品的创新上没有跟上步伐,以至于目标消费者与实际购买者严重错位,品牌老化,缺乏个性,平庸,被消费者视为时尚的门外汉。
李宁公司产品设计师的态度相当朴实,他们认为好的装备是为严肃的体育运动者准备的,不需要太多花里胡哨的装饰和过分修饰。
在专注于专业体育运动路线的同时,李宁品牌如何与时尚化的生活融为一体,同时还不能让消费者感到突兀?被西方运动符号压抑了很久的中国本土运动品牌,如何表现品牌内涵和东方文化张力?如何让一个专业运动品牌更时尚一些,贴近年轻消费者的心?7、不是我喜欢标新立异———阿BinG我只是对一成不变不赶苟同———林丹别老拿我跟别人比较———LoLa我只在意和自己一寸一寸较量———伊辛巴耶娃你们为我安排的路总是让我迷路———小唐沿着旧地图找不到新大陆———巴郎戴维斯90后的李宁让改变发生makeThechange评价:经过市场调研和无数次讨论之后,李宁公司还是决定挑战菲利普·科特勒先生的忠告—“建立定位以后再去改变它将是无比艰难的。
”20XX年6月30日,李宁公司在北京亦庄生产基地举行新闻发布会,宣布其沿用了多年的李宁Ln旧logo正式为“李宁交叉动作”新logo替代。
与此同时,李宁公司推出的新广告“makethechange”以铺天盖地之势迅速占领了电视、地铁、网络等媒体,“90后李宁”的闪电式字体冲击着消费者的眼球。
有人说李宁抛弃了爱他的老顾客,去讨好“挑剔的”90后,是不会有好下场的,也有90后的青年说李宁并不了解他们,总之李宁的这一次广告语让很多消费者心里一下接受不了,但是在目前看来李宁也是不得已而为之。
希望李宁能够走出目前的困境,像前一句广告语“李宁一切皆有可能”一样,创造奇迹!篇三:中英文对照广告语广告词语编辑词条目录1基本内容目录1基本内容收起编辑本段基本内容广告语,又称广告词,有广义和狭义之分。
广义的广告语指通过各种传播媒体和招贴形式向公众介绍商品、文化、娱乐等服务内容的一种宣传用语,包括广告的标题和广告的正文两部分。
狭义的广告语则单指广告的标题部分。
[1]标题是一则广告的灵魂,是诱惑读者的主要工具,经过美国一项调查显示,看标题的人平均是看广告全文的人的5倍。
可见广告标题的重要。
因此,本文论及的广告语取其狭义,即指广告标题用语。
首先我们要从广告的功能入手了理解广告的文体特点。
广告是营销的工具和手段,营销功能应被视为广告与生俱来的本质功能。
营销离不开传播,传播功能是广告的最基本功能,广告通过信息的传播起到促进、劝服、增强、提示的作用。
总的来说,广告语是为了加强诉求对象对企业、产品或服务的印象而在广告中长期、反复使用的简短口号性语句,它要基于长远的销售利益,向消费者传达一种长期不变的观念,由此我们来分析一下广告语的文体特点。
?简洁凝练广告语应简明扼要,抓住重点,没有多余的话。
不简短就不便于重复、记忆和流传。
广告语在形式上没有太多的要求,可以单句也可以对句。
一般来说,广告语的字数以6——12个字(词)为宜,一般不超过12个。
这样的例子我们随处可见,能够在社会上广泛流传的广告语基本都是很简短的。
如我国知名民族企业海尔集团的广告语”海尔——真诚到永远”;爱立信手机”沟通就是爱”;耐克”Justdoit”;海飞丝洗发水”头屑去无踪,秀发更出众”等等,最少的还有一个词的,比如iBm公司的”Think”,都是非常简练的。
正是应了那句话:”浓缩的都是精华!”?明白易懂广告文字必须清楚简单、容易阅读、用字浅显,符合潮流,内容又不太抽象,使受过普通教育的人都能接受。
广告语应使用诉求对象熟悉的词汇和表达方式,使句子流畅、语义明确。
避免生词、新词、专业词汇、冷僻字词,以及容易产生歧义的字词。
也不能玩文字游戏,勉强追求押韵。
西铁城表曾经使用过这样一则广告语”质高款新寰宇颂,国际名表西铁城”由于过于追求音韵的平仄起伏,使这句广告语给人的整体感觉十分晦涩,是西铁城公司的一个失败之作。