跨文化交际课件Unit_I
unit 1跨文化交际课件
1
Chapter 1
Thinking globally
1
1
Chapter 1: Thinking globally
• 1. what is global village? • With the development of science and technology, the world seems to be getting smaller. The planet Earth is not shrinking, but time and space are. The whole world is like a village with residents from all over the world communicating face to face much more easily.
1
1
Chapter 1: Thinking globally
• 5. How to resolve conflicts over worldviews?
• According to Anderson, there are basically two choices. • 1) the first is to take all worldview stories lightly. Be ready to change them or get rid of them when they are not working. • 2) the second choice is to deny the truths the other stories express, to argue for one story and against a competing one, or in some cases, to prevent the telling of other stories or living by other stories.
跨文化交际导论 第1章PPT课件
Intercultural Business Communication, 3rd ed., Chaney & Martin
1
Learning Objectives
F Define the term intercultural communication
9
Interregional communication
A northerner
A southerner
10
Communication between any two people may be regarded as intercultural communication
A B
11
Intercultural Communication as a Phenomenon
• It is a universal phenomenon. • It dates back to thousands of years
ago. • It is now a daily occurrence. • The importance of intercultural
communication has greatly increased
16
Intercultural Communication as a Discipline
• Culture and communication were studied separately until the 1960s.
• Edward Hall: The Silent Language published in 1959.
12
The importance of intercultural communication
Unit 1 Intercultural Communication PPT课件
• Presence: Presence in class is a must. Role-calling will be done
from time to time. 1/3 of absence means
automatically failure
in this course.
• Practice: Practice communicating with English-speaking people whenever the chance comes and write down your experience of
Intercultural Communication: Theory and
Practice
跨文化交际教程
北京大学出版社
Intercultural Communication: Requirements of this course
• Previewing: Preview the text before coming to class.
1. Cross-Cultural Awareness
• What is cross-cultural awareness? • Cross-cultural awareness is the ability to
understand cultures—your own and others’—by means of objective, non-judgmental comparisons. It is an appreciation for, an understanding of, cultural pluralism—the ability to get rid of our ethnocentric tendencies and to accept another culture on its own terms. Many cross-cultural interactions go sour due to a lack of such an awareness.
《跨文化交际》课件
跨国企业的跨文化团队建设案例
总结词
跨国企业通过跨文化团队建设，实现文化融合与协同发展。
详细描述
某跨国企业为应对不同国家和地区的文化和市场差异，组建了由不同国籍员工组成的跨文化团队。通过培训、交 流活动等方式，促进员工之间的文化了解与合作，实现了企业业务的快速发展。
国际旅游中的跨文化冲突解决案例
总结词
教师需要关注学生的文化背景和个性特点，采用多样化 的教学方法和手段，促进学生的学习和发展。
教育机构需要提供跨文化交际的培训和教育，帮助学生 和教师了解不同文化的特点和差异。
教育中的跨文化交际有助于培养具有国际视野和跨文化 交际能力的人才，推动全球化和文化交流。
国际关系中的跨文化交际
01
国际关系中的跨文化交际是指在不同国家之间进行有效的沟通和合作 。
THቤተ መጻሕፍቲ ባይዱNKS
感谢观看
02
CATALOGUE
文化差异的表现
语言差异
语言差异是跨文化交际中最为直观的表现。不同文化背景的 人们使用不同的语言，这可能导致沟通障碍。例如，某些词 汇在一种文化中可能有特定的含义，而在另一种文化中可能 没有。
语言使用的习惯和规则也因文化而异，如敬语的使用、礼貌 的表达方式等。了解和尊重这些差异是进行有效跨文化交际 的关键。
详细描述
某高校开展国际交流项目，邀请不同国家和地区的留学生和学者参与学术交流、文化体 验等活动。通过这些项目，学生和学者增进了对不同文化的了解，促进了国际合作与友
谊。
国际组织中的跨文化沟通案例
总结词
国际组织中的跨文化沟通，推动全球议题的 解决。
详细描述
某国际组织在处理全球性议题时，注重跨文 化沟通与合作。组织成员来自不同国家和地 区，拥有不同的文化背景和观念。通过有效 的跨文化沟通，成员们达成共识，推动了全 球性议题的解决。
跨文化交际上课ppt1
Edward Sapir: “Culture may be defined as what a society does and thinks. Language is a particular how of thought.”
“Culture is the socially inherited assemblage of practices and beliefs that determines the texture of our lives.”(1921)
International communication:
Japanese Prime Minister----American president
Interracial Communication:
Afro-American---white American
Inter-ethnic communication:
Intercultural communication in China Initial interest in IC Publications Organizations Conferences Scholars involved
Books on intercultural communication published in China 关世杰： 跨文化交流》 关世杰：《跨文化交流》 贾玉新： 跨文化交际学》 贾玉新：《跨文化交际学》 林大津：《跨文化交际研究》 林大津： 跨文化交际研究》 胡文仲： 跨文化交际学概论》 胡文仲：《跨文化交际学概论》 胡文仲、高一虹： 跨文化交际与外语教学》 胡文仲、高一虹：《跨文化交际与外语教学》
Intercultural communication started as a discipline in the US: A land of immigrants Millions of new immigrants every year Large numbers of foreign students and tourists American involvement in global economy
跨文化交际Unit 1课件
Verbal Communication
- Names of objects
- Cultural connotations of words
- The way people use languages
Intercultural Communication : An Introduction 3
Nonverbal Communication - gestures and postures
The Challenge of Globalization
Attitudes towards globalization: - both a fact and an opportunity; - the development of a global mind-set
Cultural diversity must be recognized and appreciated
The
A brief history of the study of ICC
1946: Foreign Service Institute was established in the US 1959: The Silent Language by Edward T. Hall, an American anthropologist, was published, marking the emergence of ICC 1966: ICC was regarded as curriculum in the US 1970: ICC was recognized as an independent area of study by the International Communication Association
跨文化交际unit 1 课件
Introduction to the Course▪1. Aim of the course: understand the cultural differences; communicate more effectively with people from other cultures▪2. Importance of the course:▪a. important for improving general cultural awareness▪b. can be applied in the training of business executive and technicians▪c. training of new immigrants and foreign students▪d. important in foreign language teaching and learning▪3. Way of learning: a. lecture; b. discussion;▪ c. research▪4. Assessment: 70% for final examination▪15% for PPT demonstration or research paper（>800 words）▪15% for class participation and attendance (AQs>3 times)▪5. Textbooks▪Language and Culture 刘润清邓炎昌外语教学与研究出版社▪Intercultural Communication 胡超编著外语教学与研究出版社▪《跨文化交际学概论》胡文仲著外语教学与研究出版社▪Intercultural Communication in Business 王维波，车丽娟主编外语教学与研究出版社Case Study 1▪In China:▪Xiao Li(an interpreter): Y ou must be very tired. Y ou’re old…▪Catherine(a n elderly American lady): Oh, I’m NOT old, and I’m NOT tired.▪In the West:▪A: How are you doing now? Would you like to rest?▪B: No, not a bit.Case Study 2▪In China, it is common to turn on the TV when visitors come to your home. Why?▪The intent is to be sure that your visitors are properly entertained.▪This is a case where the opposite is true in the United States.▪If a person or a family is watching the TV when visitors arrive, it is expected that the TV be turned off (or at least the sound turned dow n) immediately so that one’s full attention may be given to the visitors.Suggested topics for presentation▪1. Watch the movie 《刮痧》and list out the cultural conflicts and discuss them.▪2. What are the similarities and differences between Chinese and English table manners?▪3. What are the taboos related to Chinese Spring Festival and English Christmas?4. Find a copy of English menu and explain it to the class.▪5. Role-play a job interview with your partner.▪6. Compare English and Chinese humor.Unit One IC, Culture, Language and CommunicationUnit 1 Intercultural Communication1.1 Definition of intercultural communication▪It refers to the communication between different cultural backgrounds.▪a phenomenon (跨文化交际) –universal, long existed▪a discipline（跨文化交际学）--first started in the United States. 1959, Edward Hall ―The Silend Language‖ immigrants, foreign students and tourist multi-national and transnational companies1.2 Components of intercultural communication▪a. International communication:▪e.g. Japanese Prime Minister〈--〉American president (this is the communication between two nations)▪b. interracial communication: e.g. Afro American 〈--〉White American▪c. inter-ethnic communication e.g. Tibetan〈--〉Han (they are from different ethnic groups)▪d. inter-regional communication: e.g. A northerner 〈--〉A Southerner1.3 Reasons for the increased intercultural communication▪1. Mobile means of transport▪2. Easy and convenient communication channel▪3. Globalization of world economy.▪4. Mass migration.1.4 Three contributors to successful intercultural communication▪(1) the positive feeling we possess at the affective level, inc luding affirmation, self-esteem, comfort, trust, and safety;▪(2) the beliefs we bring into the intercultural encounter at the cognitive level, inc luding expectations, stereotypes, uncertainties, and misunderstanding of rules or procedures;▪(3) the actions or skills we possess at the behavioral level, including verbal and nonverbal communication skills in intercultural settings.Section 2. Culture2.1 The importance of adequate knowledge of culture▪1. it is necessary for the survival and existence of human beings as human beings.▪Evidence: (1) Wild boy of A veyon (2) wolf children of India▪Victor of Aveyron (also The Wild Boy of Aveyron) was a boy who apparently lived his entirechildhood naked and alone in the woods before being found wandering the woods in France in 1797. ▪wolf children, also known as wild children, are children who've grown up with minimal human contact, or even none at all. They may have been raised by animals (often wolves) or somehow survived on their own. In some cases, children are confined and denied normal social interaction with other people.3▪2. It is necessary in learning a foreign language. In a way, learning a foreign language is learning a foreign culture. It is significant to get the acquaintance with cultural differences and understanding target culture▪Examples: cases of misunderstandings between people from different culturesCase Study 3▪Here is a story of Litz, a Finnish and her Chinese husband.▪Here is the conversation:Litz: Dick, how long is your mum going to stay?Dick: I don’t know. I haven’t asked her.Litz: Why not ask her?Dick: What do you mean by asking her?Litz: I mean what I said. Just ask her how long she’s going to stay.▪Can you diagnose the problem in the communication?Case Study 4▪Jonathan: Ann, your English is improving.I’m pleased with your wor k.▪Ann: (Looking down) Oh, no. My Englishis not very good.▪J: Why do you say that, Ann? Y ou’redoing very well in class.▪A: No. I am not a good student.Continued:▪J: Ann, you’re making progress in this class.Y ou should be proud of your English.▪A: No, it’s not true. Y ou are a good teacher, butI am not a good student.▪Now predict Jonathan’s feeling.▪J: (He is surprised by her response and wonders why she thinks her English is so bad. He doesn’t know what to say and wonders if he should stop giving her compliments.)Continued:▪Question 1: Where do they come from?▪Question 2: Why did Jonathan feel like that?▪Question 3: If Ann is an American girl, what would she respond to Jonathan?Another conversation:▪Jonathan: Ann, your English is improving.I’m pleased with your work.▪Ann: (making eye contact) Thank you. I’ve learneda lot in this course.▪J: Y ou’re doing well and I can really see progress.▪A: I enjoy studying English. I do homework everynight.▪J: I can see that. Keep up the good work.▪A: I’ll try. Y ou are a good teacher. Y ou have helpedme a lot.▪Discussion: Did you ever experience misunderstanding in your communication with a foreigner? Or did you read anything about this? Please describe the situation and analyze the reason.2.2. Different interpretations of culture▪a.我没文化,不识字。
英语跨文化交际实用教程Unit-1(可直接使用).ppt
Never kiss parents
Fake goods everywhere
14
精选文档
Attitudes towards Westerners
Kiss and hug anytime and anywhere
Go Dutch
15
精选文档
Attitudes towards Westerners
3) To identify challenges that arise from these differences in intercultural interactions and learn ways to creatively address them.
6
精选文档
4) To acquire knowledge and develop skills that increase intercultural competence.
Young independent
29
精选文档
A farm family
A photo of Ba Jin’s Family
Insensitive to time
Tending to misunderstand
12
精选文档
Attitudes towards the Chinese People
Obey but not Follow
Being doubtful
13
精选文档
Attitudes towards the Chinese People
Catherine (an elderly American lady): Oh, I’m NOT old, and I’m NOT tired.
跨文化交际第一章PPT课件
-
12
Intercultural communicative competence
• The ability to communicate effectively with people from different cultural backgrounds.
• Page 3(举例说明)
-
13
Studying international communication
-
7
• International communication
Communication between people from different nations.
• Interethnic communication Communication between members of the same race but different ethnic backgrounds.
• Interracial communication
• Even the young and the old , the female and the male .
-
8
• What does marriage mean to you ?
-
9
Communication
1.Verbal communication
• Communication that takes place between people of different cultural backgrounds.
-
4
-
5
-
6
How do you understand the concept of different cultural
跨文化交际课程第一单元(课堂PPT)
敬请光临。 We would like to have you come.
16
《笑林·寒喧》曾有一则笑话，说明汉语中 “称呼语”之复杂：
甲：你家父今年几岁？近来可安然无恙？ 乙：我令尊大人今年六十有二，虽是妙龄，
5
The term “multicultural” is more frequently used in two ways. In a societal sense, it indicates the coexistence of people from many different backgrounds and ethnicities, as in “multicultural societies”. In an individual sense, it characterizes persons who belong to various discourse communities, and who therefore have the linguistic resources and social strategies to affiliate and identify with many different cultures and ways of using language.
了。
14
3．敬语和谦词
英语中有自己的表示尊重和礼貌的形式，但没有 汉语那么多的专用敬语和谦词。因此，汉语中的 “请教”、“高见”、“光临”、“久仰”、 “拜读”、“大作”、“贵校”、“敝人”、 “拙见”、“愚见”、“寒舍”、“薄酒”、 “便饭”等等敬语和谦词，很难在英语中找到等 同的表达方式，同样，英语中表示尊重、礼貌的 情态范畴，如：will、would、may、might、can、 could等等，在汉语中也没有等同的表达方式。
Cross-CulturalCommunicationUnit1-4跨文化交际.ppt
CHAPTER 1 - Communication and Culture: The Challenge of The Future
Dominant Culture
Co-Cultures
• It's the one in power -
• They are numerous.
control.
• Distinct and unique
• We learned our culture through mass media
• Culture is transmitted from generation to generation
• Culture is based on symbols
• Culture is subjected to change
• Subjective elements include: values, beliefs, attitudes, orientations, and underlying assumptions prevalent among people in the society.
• Basic functions of Culture: adapt to a particular ecology, and includes the knowledge that people need to have in order to function in their own social environment.
• Culture is integrated
• Culture is adaptive
CHAPTER 1 - Communication and Culture: The Challenge of The Future
跨文化交际culture(课堂PPT)
.
6
• 2. What is a good friend in Chinese and American culture?
– Be loyal to each other and never betray even to lie
– Be honest and constructive and helpful
.
13
From Intercultural Communication Perspective
• Culture is a learned set of shared interpretations about beliefs, values, and norms, which affect the behavior of a relatively large group of people.
.
9
Three Ingredients
1. artifacts
2. behavior
3. concepts (beliefs, values, world views…)
e.g. Whereas the money is considered an artifact, the actual spending and saving of the money is behavior. Then the value placed on it is a concept.
music
exhibition dancePicassoBeet Nhomakorabeaoven
.
12
From Psychological Perspective
• Culture is an observable pattern of behavior which distinguishes the members of one category of people from another.
跨文化交际课件Unit_1
Discussion
I. Why take Intercultural Communication?
2012-2-16
4
1. Warm-up Case
Please discuss the case in groups and make a comment on it.
A Case: Showing Concern In China: Xiao Li (an interpreter): You must be
The interpreter gave the impression that he thought the elderly lady would collapse any minute if she doesn’t rest immediately.
2012-2-16
6
Comment
In the West, there is a value placed in being young that many people consciously, or subconsciously, are not willing to accept that they are growing old.
charges with modesty. But Heping did not
大学英语跨文化交流第一章PPT课件
? Which things below the surface influence us most? How can we become aware of our own deep culture? How can we recognize it in others?
大学英语 跨文化交际
Chapter 1 Culture
1
Learning objectives :
1. Understand the definitions of culture.
2. Describe the functions and characteristics of culture.
3. Summarize the process of the formation of cultural identity.
bad, etc.
2. Culture Is Our Software
Why is culture compared to the software of people’s mind? Cite some examples to illustrate it.
The society around us is not an entirely objective reality, for everyone of us helps to construct our world. Culture is the shared set of mental and psychological principles that exist in people’ minds.
跨文化交际第一章 PPT
However, the most common ones are racial stereotypes and gender stereotypes. Race, nationality, gender and sexual orientation are the main factors of stereotyping. Stereotyping must be avoided at all costs, as it leads to treating groups as a single entity. Given below are examples of stereotypes that people commonly use.
intentional and unintentional behavior
The second school of thought proposes that the concept of intentionality is too limiting and fails to account for all the circumstances in which messages are conveyed unintentionally. Scholars who support this approach believe communication takes place whenever people attach meaning to behavior, even if the sender of the message does not expect his or her actions to be conveyed.
跨文交际第一章
After this chapter, we will be able
经典：跨文化交际课件Unit--I
White
cleanliness, bloodless, coldness, frigidity, absence of feeling, weakness
purity, cleanness, bright, shining, fair, blonde, stainless, chaste,
unblemished, unsullied, innocent, honorable, upright, just, straightforward, genuine, trustw南o充rth职y,业ho技ne术st学y 院卿军
南充职业技术学院卿军
Identifying Difference
1.红糖 2.红茶 3.眼红 4.开门红 5.红白喜
事
• COLOR
1. brown sugar
2. black-tea 3. green-eyed 4. to begin well, to make a good start 5. weddings
南充职业技术学院卿军
Sharing Knowledge: Language as an environment
Color
Red
Yellow
Green
Chinese
lucky, revolution, progressive, successful
sunshine, openness,
beauty, flowering
南充职业技术学院卿军
I
Warm-up
Where are they from?
muumuu
jeans 南充职业技术学院卿军
Kimono
Sari (Saree) 南充职业技术学院卿军
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
• 5 Mary was always regarded as the black sheep of the family
2)The types of communication 1.human communication 2.animal communication 3.human-animal communication 4.human-machine communication 5.machine to machine communication
and funerals
南充职业技术学院卿军
6. 清白 7.白眼 8.青天 9.背黑锅 10.黄色书 刊
6.pure/clean/stainless 7.supercilious look 8.blue sky 9.be made a scapegoat/
be unjustly blamed 10.filthy books
Unit one
Language and Culture in Communication
南充职业技术学院卿军
Teaching Contents
By the end of the unit, you should be able to • Distinguish types of communication • Understand the basics of communication • Be aware of different definitions of a social situation. • Be aware of different values in communication.
• 6 You’d better do something to prove you’re not
• 7 Can you see the green in her eyes? • 8 The mere thought of her husband
with the secretary made her see yellow
南充职业技术学院卿军
• blue book
• a blue Monday • a white lie • a green wound
• red-letter days
• 蓝皮书（美）刊 载知名人士的书
• 倒霉的星期一 • 善意的谎言 • 新伤，未痊愈的
伤口
• 喜庆的日子
南充职业技术学院卿军
Translating the Underlined Part
• 1) He’s just a green recruit fresh from college
• 2) I tried to call her many times but she was in a brown study and didn’t hear me
• 3) One day, out of the blue, a girl rang up and said she was my sister
南充职技术学院卿军
I
Warm-up
Where are they from?
muumuu
jeans 南充职业技术学院卿军
Kimono
Sari (Saree) 南充职业技术学院卿军
I
What’ s
I communication?
1)It’s the activity of conveying, including a sender, a message and an intended recipient.
南充职业技术学院卿军
Identifying Difference
1.红糖 2.红茶 3.眼红 4.开门红 5.红白喜
事
• COLOR
1. brown sugar
2. black-tea 3. green-eyed 4. to begin well, to make a good start 5. weddings
南充职业技术学院卿军
• 9) I got some black looks from the shopkeeper when I cancelled my order.
• 10) When I’m feeling blue, all I have to do is take a look at you, and then I’m not so blue
南充职业技术学院卿军
Exercise
Work together to make a tentative summary of the potential cultural implications of the following color terms.
Red Yellow Green Blue Black White
• 11) Don’t tell me any white lie to make me feel good
• 12) It may cost over a week to go through all the red tape to get permission
南充职业技术学院卿军
• 13 His type of humor is a bit too black for my tastes
南充职业技术学院卿军
Sharing Knowledge: Language as an environment
Color
Red
• 14 Are you all right?– You look absolutely white
• 15 He based his judgment on headlines and yellow journalism
南充职业技术学院卿军
• yellow journalism
• 指不择手段的夸张，渲染以招揽或影 响读者的黄色新闻编辑作风。如突出 社会丑闻，把普通新闻写得耸人听闻， 有时甚至歪曲事实以引起轰动等。