商务英语函电实训unit 1 Foundamentals of Business Writing
外贸函电unit one
Business English Correspondence •Establishing Trade RelationsDear Manager:You were recommended to our company by the Bank of China, New Y ork Branch, which told us that you export Chinese textiles and cotton piece goods.Our company imports general merchandise. We have been in business since 1935, and therefore have wide experience in all the lines we handle.Our bankers are Chase Manhattan Bank and the Hong Kong & Shanghai Banking Corporation of Hong Kong. They can provide you information about our business and finances.Please inform us of your trade terms and forward samples and product brochures. We look forward to a productive trade.Sincerely,Michael S. BarnwellManagerMSB/sh•bankers n.开户银行We now have pleasure in confirming that your bankers, The Westminster Bank Ltd., have accepted our Draft for US $6,000, payable within thirty days of sight. 我方高兴地确认，贵方开户行—西敏寺银行已对我方30天期限的6000美元的汇票予以承兑。
商务英语函电实训范文
商务英语函电实训范文Greetings esteemed business partners,As we embark on this new venture together, let us forge ahead with a spirit of collaboration and a commitment to excellence. In the realm of commerce, communication is the linchpin that binds us all. It is with this in mind that I present to you a comprehensive guide to mastering the art of business correspondence in English.Begin with a warm and professional greeting that sets the tone for the correspondence. "Dear [Recipient's Name]," is a time-honored opener that conveys respect and formality. Next, dive into the purpose of your communication with clarity and brevity. Whether it's an inquiry, a proposal, or a follow-up, ensure that your message is direct and to the point.For instance, if you're introducing a new product, "We are excited to announce the launch of our latest innovation, the [Product Name], designed to [describe the benefits]." This not only piques interest but also provides a succinct overview of what's to come.When it comes to the body of your message, structure is key. Organize your thoughts into clear, concise paragraphs. Each should focus on a single point, making it easier for the recipient to digest your message. Use bullet points or numbered lists to highlight key information or steps.In the realm of negotiation, be assertive yet diplomatic. Phrases like "We believe that a mutually beneficial agreement can be reached if we consider [specific terms]" demonstrate a willingness to compromise while maintaining a firm stance on your company's interests.Closing your correspondence with a call to action is crucial. Whether it's scheduling a meeting, requestingfurther information, or confirming an order, make it clear what the next step should be. "We look forward to your prompt response and are eager to take our partnership to new heights."End with a courteous closing such as "Best regards," or "Sincerely," followed by your name, title, and contact information. This leaves a lasting impression of professionalism and accessibility.Remember, the essence of business English communication lies in its clarity, politeness, and effectiveness. With these principles in mind, your correspondence will not only be a reflection of your company's values but also a catalyst for successful business interactions.。
《商务英语函电教程》Unit 1商务信函写作基础
Inside Name and Address
The name and address of the receiver is typed at the lefthand margin at least two lines below the date. Precede the address’s name with a courtesy with title (such as Mr., Ms. or Dr.). If you do not know whether a person is a man or woman, and you have no way to find out, omit the courtesy title and give the full name. Do not use both kinds of titles with one name, however, As shown below, the title of a person’s position within an organization may be included and typed either on the same line below the person’s name, whichever position results in better balance. If the title appears on the same line, place a comma between the name and the title.
In some countries the letterhead contains other details. For example, in the U.K. the director’s names of a company is given.
商务英语函电实训unit 1 Foundamentals of Business Writing
The purpose for business writings is to inform readers of information you want to get across or possibly persuade the readers to do something.
Unit 1 Foundamentals of Business Writing
Unit 1 Foundamentals of Business Writing
• 1.Guide to Basic Business Letters
The basics of good business letter writing are easy to learn. The following guide provides the phrases that are usually found in any standard business letter. These phrases are used as a kind of frame and introduction to the content of business letters. At the end of this guide, you will find links to sites that give tips on the difficult part of writing successful business letters – arguing your business objective. By using these standard phrases, you can give a professional tone to your English business letters.
商务英语函电专业课教案Unit
商务英语函电专业课教案Unit一、课程概述本单元主要介绍商务英语函电的基本概念、格式和写作技巧。
通过本单元的学习，学生将能够理解商务英语函电的重要性，掌握商务英语函电的基本格式，提高商务英语函电的写作能力。
二、教学目标1. 了解商务英语函电的概念和作用。
2. 掌握商务英语函电的基本格式。
3. 学会使用商务英语函电的常用表达和写作技巧。
三、教学内容1. 商务英语函电的概念和作用2. 商务英语函电的基本格式3. 商务英语函电的常用表达和写作技巧四、教学方法1. 讲授法：讲解商务英语函电的概念、格式和写作技巧。
2. 案例分析法：分析商务英语函电的实例，让学生更好地理解和掌握知识点。
五、教学评估1. 课堂参与度：观察学生在课堂上的发言和讨论情况，评估学生的学习兴趣和积极性。
2. 练习完成情况：检查学生完成的商务英语函电练习，评估学生的写作能力和掌握程度。
3. 课后作业：布置相关的课后作业，要求学生独立完成，以巩固所学知识。
教案一、课程概述商务英语函电是商务沟通的重要手段，具有正式、规范和准确的特点。
通过本单元的学习，学生将能够理解商务英语函电的重要性，掌握商务英语函电的基本格式，提高商务英语函电的写作能力。
二、教学目标1. 了解商务英语函电的概念和作用。
2. 掌握商务英语函电的基本格式。
3. 学会使用商务英语函电的常用表达和写作技巧。
三、教学内容1. 商务英语函电的概念和作用讲解商务英语函电的定义、特点和作用，让学生了解其在商务沟通中的重要性。
2. 商务英语函电的基本格式介绍商务英语函电的组成部分，包括信头、称呼、、结尾、签名等，并讲解各部分的要求和注意事项。
3. 商务英语函电的常用表达和写作技巧讲解商务英语函电中常用的表达方式和写作技巧，如问候语、结束语、商议表达、礼貌用语等。
四、教学方法1. 讲授法：讲解商务英语函电的概念、格式和写作技巧。
2. 案例分析法：分析商务英语函电的实例，让学生更好地理解和掌握知识点。
商务英语函电专业课教案Unit
商务英语函电专业课教案Unit 1-5一、Unit 1: Introduction to Business English Correspondence Objective:To familiarize students with the importance of business English correspondence and its role in international business munication. Content:1. Definition and types of business English correspondence.2. Importance of business English correspondence in international trade.3. Basic ponents of a business letter.Activities:1. Discuss the importance of business English correspondence in groups.2. Analyze sample business letters to identify the basic ponents.3. Practice writing a simple business letter.Assessment:1. Group discussion participation.2. Analysis of sample letters.3. Written assignment: Write a business letter.二、Unit 2: Elements of Effective Business WritingObjective:To teach students the essential elements of effective business writing. Content:1. Clarity and conciseness.2. Correct grammar and punctuation.3. Professional tone and language.4. Organized structure and format.Activities:1. Analyze sample letters with ineffective writing elements.2. Practice writing exercises focusing on clarity, conciseness, grammar, and punctuation.3. Discuss the importance of professional tone and language.4. Create a business letter template.Assessment:1. Analysis of sample letters.2. Writing exercises.3. Business letter template creation.三、Unit 3: Writing Professional Business LettersObjective:To guide students in writing professional business letters.Content:1. Formatting business letters.2. Writing clear and concise sentences.3. Using proper salutations and closing.4. Proofreading and editing.Activities:1. Study different business letter formats.2. Practice writing clear and concise sentences.3. Role-play different scenarios requiring business letters.4. Edit and proofread sample letters.Assessment:1. Formatting and structure of written assignments.2. Clarity and conciseness of written assignments.3. Correct salutations and closings.四、Unit 4: Business E CommunicationObjective:To familiarize students with the appropriate use of business e munication.Content:1. Differences between business letters and es.2. Rules for effective business e munication.3. Formatting and structuring business es.4. Sample business e templates.Activities:1. Compare business letters and es.2. Discuss rules for effective business e munication.3. Practice writing business es using sample templates.4. Peer review and feedback on e writing.Assessment:1. Comparison of business letters and es.2. Writing exercises using sample templates.3. Peer review and feedback.五、Unit 5: Writing Effective Business Proposals Objective:To teach students how to write effective business proposals. Content:1. Understanding the purpose of a business proposal.2. Elements of a successful business proposal.3. Structuring and formatting business proposals.4. Writing persuasive and pelling proposals.Activities:1. Analyze sample business proposals.2. Practice writing a business proposal.3. Role-play presenting business proposals.4. Provide feedback on peer proposals.Assessment:1. Analysis of sample proposals.2. Writing exercises: writing a business proposal.3. Presentation skills and feedback.六、Unit 6: Formatting and Structuring Business ReportsObjective:To guide students on how to format and structure business reports effectively.Content:1. Basic ponents of a business report.2. Formatting guidelines for business reports.3. Structuring the report for clarity and effectiveness.4. Using appropriate language and tone in reports.Activities:1. Analyze sample business reports to understand their ponents.2. Practice formatting and structuring a business report.3. Discuss the use of language and tone in reports.4. Peer review and feedback on report writing.Assessment:1. Analysis of sample reports.2. Formatting and structure of written assignments.3. Use of language and tone in reports.七、Unit 7: Writing Effective Memos and NotesObjective:To familiarize students with the skills required to write effective memos and notes.Content:1. Differences between memos and notes.2. Purposes and uses of memos and notes in business munication.3. Formatting and structuring memos and notes.4. Examples of effective memos and notes.Activities:1. Discuss the differences between memos and notes.2. Practice writing a memo and a note.3. Analyze sample memos and notes to understand their structure.4. Peer review and feedback on memo and note writing. Assessment:1. Analysis of sample memos and notes.2. Writing exercises: writing a memo and a note.3. Peer review and feedback.八、Unit 8: Business Negotiation CorrespondenceObjective:To teach students how to write effective business negotiation correspondence.Content:1. Purpose and importance of business negotiation correspondence.2. Strategies for writing effective negotiation letters.3. Sample negotiation scenarios and corresponding letters.4. Language and tone in negotiation correspondence.Activities:1. Discuss the purpose and importance of business negotiation correspondence.2. Practice writing negotiation letters based on sample scenarios.3. Role-play negotiating based on the written letters.4. Provide feedback on peer negotiation correspondence. Assessment:1. Analysis of sample negotiation letters.2. Writing exercises: writing a negotiation letter.3. Negotiation skills and feedback.九、Unit 9: Writing Business PlansObjective:To guide students on how to write effective business plans. Content:1. Understanding the purpose of a business plan.2. Elements of an effective business plan.3. Structuring and formatting the business plan.4. Writing clear and concise objectives and strategies.Activities:1. Analyze sample business plans to understand their elements.2. Practice writing a business plan.3. Discuss the use of language and tone in business plans.4. Peer review and feedback on business plan writing. Assessment:1. Analysis of sample business plans.2. Formatting and structure of written assignments.3. Use of language and tone in business plans.十、Unit 10: Emerging Trends in Business Communication Objective:To familiarize students with emerging trends in business munication. Content:1. Overview of emerging trends in business munication.2. Social media and its role in business munication.3. E etiquette and best practices.4. The impact of technology on business munication.Activities:1. Discuss emerging trends in business munication.2. Explore the role of social media in business munication.3. Role-play scenarios involving e etiquette and best practices.4. Analyze the impact of technology on business munication. Assessment:1. Class discussions and participation.2. Analysis of social media's role in business munication.3. Application of e etiquette and best practices.4. Understanding of the impact of technology on business munication. 十一、Unit 11: Case Studies in Business CommunicationObjective:To provide students with real-life examples of business munication scenarios and analyze their effectiveness.Content:1. Case studies of successful and unsuccessful business munication.2. Analysis of the strategies and techniques used in the case studies.3. Identifying lessons learned from the case studies.4. Application of knowledge from case studies to practical scenarios. Activities:1. Present and discuss assigned case studies.2. Analyze the effectiveness of the munication strategies used.3. Identify the key factors that contributed to the success or flure of the munication.4. Role-play applying the lessons learned from the case studies to practical scenarios.Assessment:1. Analysis and discussion of case studies.2. Application of lessons learned to practical scenarios.3. Peer review and feedback on presentations and role-plays.十二、Unit 12: Professional E and Letter Writing PracticeObjective:To enhance students' proficiency in writing professional es and letters through practice and feedback.Content:1. Review of e and letter writing guidelines.2. Practice writing various types of professional es and letters.3. Peer review and feedback on writing assignments.4. Editing and polishing drafts to create final versions.Activities:1. Review best practices for writing professional es and letters.2. Participate in writing exercises, including responding to mock scenarios.3. Exchange written assignments with peers for review and feedback.4. Revise and refine drafts based on feedback to create polished final products.Assessment:1. Analysis and discussion of best practices for professional writing.2. Quality of written assignments, including clarity, conciseness, and professionalism.3. Improvement shown in revisions based on peer feedback.十三、Unit 13: Business Presentation SkillsObjective:To equip students with the skills needed to deliver effective business presentations.Content:1. Key ponents of a successful business presentation.2. Preparation and organization techniques for presentations.3. Effective use of visual ds and slides.4. Delivery and munication skills during the presentation.Activities:1. Analyze样本商务演讲以了解其关键组成部分。
外贸英语函电实训一
外贸英语函电实训一1. Warming up practice:1.Pair workTranslate the following sentences related to business letter writing into Chinese orally, and check with your desk mate.1)First impressions, in business letter as elsewhere, countheavily.第一印象,在商业书信和其他地方一样,计数严重。
2)A business letter generally consists of date, insideaddress, salutation, body, complimentary closing, and signature.It may include a subject or reference line.商业信件通常由日期,信内地址、称谓、身体、免费关闭,以及签名。
它可能包括一个主题或参考线。
3)Clarity means making the contents of a letter clear to thereader from its appearance as well as its words.清晰意味着制作内容的信件清楚读者从它的外观,以及它的单词。
4)The date is normally typed in a month-day-year sequence.The month should be spelled out in full; a comma separates the day from the year.日期通常是输入一个月的序列。
这个月要说清楚全面;一个逗号分隔的那一天在今年。
5)The inside address usually consists of the name of theperson to whom the letter is sent, often with a social title and his company title, the name of the company, and its postal address.The inside address appears exactly the same way as on the envelope.内地址通常是由人的名字的字母是谁发送,往往与一个社会的头衔和公司名称,该公司的名称和它的邮政地址。
外贸英语函电Unit One
5．Correctness (正确)
A business letter must be correct. It should refer to correct data, accurate statements and clear opinions. This also means using correct grammar, spelling of words and punctuation. These are the basic elements of all letters. Business letters often are used as commercial or legal documents, so they are indebted with legal rights and obligations. Accurate facts, figures and vocabulary must be chosen wisely.
2．Completeness (完整)
A business letter requires “completeness”. It involves a careful check of the Five W’s: What, Who, Why, Where, When and How. See to it that all these questions are answered and all the matters are referred completely. A complete business letter provides adequate details for your reader to completely understand your intentions.
商务英语函电 (1)
Practice Training Skill Training
《商务英语函电》
Unit 1 Introduction to English Business
Байду номын сангаас
Knowledge Objective
Knowledge Objective Skill Objective
Warm Up
Business Situational Design
Unit 1 Introduction to English Business Letter Writing
《商务英语函电》
Content
Knowledge Objective Skill Objective Warm Up Business Situational Design Specimen Letters Notes
Warm Up
Business Situational Design
Specimen Letters Notes
Trade Terms and Typical Sentences
Practice Training
Skill Training
Summary of Project
Generally speaking, the basic functions of a business letter should be: (1) to ask for or give a reply to information; (2) to place or to accept an offer; (3) to cope with matters or disputes concerning business. With the fast rhythm of the international trade and great changes of the information, nowadays, business people prefer the writer states the purpose of his letter briefly, and the letter is short and friendly. The language of the letter is simple, clear and direct. Therefore, there are certain essential principles of modern business letters, namely (1) Clearness; (2) Conciseness; (3) Courtesy. Firstly, the business letter must clear exactly to avoid unnecessary misunderstanding. An ambiguous point may cause time lost and it costs, too. Secondly, since a letter is written for a reader, an over long and complicated letter has more possibility to confuse the reader which worst leads to delays in business. Hence, the wordy business jargon should be eliminated as well as the long and complicated sentences better be simplified which help to make a business letter clearer and more concise. At the same time, it probably means an earlier reply. Finally, before the writer goes on the detail of a business letter, please keep “your readers” in mind. The writer should always remember the person he or she is writing to, be in the reader’s position. Courtesy and respect are the best policy in the business writing. A standard business letter consists of seven parts: the letter-head, the date, the inside name and address, the salutation, the body, the complimentary close and the writer’s signature and official position. The seven parts will be introduced in the following specimen letters.
商务英语函电实训教程
商务英语函电实训教程基本信息版次：1页数：155字数：252000印刷时间：20xx-11-1开本：16开纸张：胶版纸印次：1包装：平装丛书名：国际标准书号ISBN：9787811378382内容推荐每个单元都会指出学生在书写该內容的商务函电时最容易犯的一些错误。
并指出表达不当的原因，同时给出更好和更恰当的语言表达方式。
这些错误或表达不当的例子多是来自于学生本身，因此比较有实用价值。
每个单元內容就是国际贸易中的一个环节。
为了让学生能够最大程度地掌握每个环节中的常用词汇和句子，我们在每个单元设置了Checklist供学生参考学习。
为了让学生具备实际的操作能力，根据国际贸易的各个环节及主要內容，我们安排了一连串的Case Practice，每个CasePractice之间是相互联系和连贯的。
这样就能让学生在学完每个单元后，有机会进行实践操作，体验整个国际贸易的函电操作过程，提高高职学生实践操作能力。
本教材突出了高职教学的特点，更加注重教学中学生的实践能力和操作能力，为锻炼学生的动手能力提供了必要的素材，使教师在授课中能够灵活应用教材的内容以培养学生的实践操作能力。
目录Unit 1 Business LettersUnit 2 Establishing Business RelationsUnit 3 Inquiries and RepliesUnit 4 Offers and Counter-offersUnit 5 Promotion LettersUnit 6 Orders and AcknowledgementsUnit 7 PaymentUnit 8 PackingUnit 9 ShipmentUnit 10 InsuranceUnit 11 Claims and SettlementsUnit 12 Business ReportsCASE PRACTICE。
外贸英语函电实训一
外贸英语函电实训一1. Warming up practice:1.Pair workTranslate the following sentences related to business letter writing into Chinese orally, and check with your desk mate.1)First impressions, in business letter as elsewhere, count heavily.第一印象,在商业书信和其他地方一样,计数严重。
2)A business letter generally consists of date, inside address, salutation,body, complimentary closing, and signature. It may include a subject or reference line.商业信件通常由日期,信内地址、称谓、身体、免费关闭,以及签名。
它可能包括一个主题或参考线。
3)Clarity means making the contents of a letter clear to the reader fromits appearance as well as its words.清晰意味着制作内容的信件清楚读者从它的外观,以及它的单词。
4)The date is normally typed in a month-day-year sequence. Themonth should be spelled out in full; a comma separates the day from the year.日期通常是输入一个月的序列。
这个月要说清楚全面;一个逗号分隔的那一天在今年。
5)The inside address usually consists of the name of the person towhom the letter is sent, often with a social title and his company title, the name of the company, and its postal address. The inside address appears exactly the same way as on the envelope.内地址通常是由人的名字的字母是谁发送,往往与一个社会的头衔和公司名称,该公司的名称和它的邮政地址。
《商务英语函电》实训指导书
《商务英语函电》实训指导书编写说明1、本实训指导书根据04级国际商务专业（二年、三年制），05级商务英语专业（二年、三年制），05级涉外文秘专业（三年制），国际经济与贸易（知产技贸方向），国际商务专业（三年制），06级商务英语专业、涉外文秘专业教学计划和《商务英语函电》教学大纲编写。
2、本实训指导书作为教师在教学过程中指导学生实习实训时使用。
3、依据《商务英语函电》的性质和特点，本指导书共分为12个实训模块，实训课时为72学时。
4、本实训指导书的执行对象是商务英语、涉外文秘、国际商务国际经济与贸易专业学生。
目录实训1 商业信件格式实训2 建立业务关系实训3 询盘、报盘和还盘实训4 成交实训5 付款实训6 审证、展证、改证实训7 装运实训8 包装实训9 保险实训10 抱怨和索赔实训11 代理实训12 其它国际商务活动附录传真、电子邮件、电传实训项目一、一、实训目的商业书信的撰写是一项基本的商业活动。
尽管电话、传真、电子邮件、电传等电子通讯已广泛使用，商业信函仍然是重要的联络方式之一，而且其他联络方式的撰写往往也是基于信函。
因此，我们必须认真对待商业书信的写作。
本章的实训目的使学生掌握商业信函的书写格式。
二、实训时间： 2学时三、实训场地（设备）：教室四、实训方法: 教师指导学生进行训练。
五、实训内容与步骤：根据老师的讲解，每人按格式（平头式或缩进式）撰写一封商业信件和信封。
（2学时）六、实训考核方法与标准期末考试要求学生按格式正确书写商业信函。
信函格式占试卷8％。
实训项目二一、实训目的建立业务关系是对外贸易工作中的一项十分重要的环节。
业务关系好，客户多，做成生意的机会也就多。
.在国际贸易中，买卖双方通常相距遥远，直接获取对方资料的机会比较少，但我们可以通过以下几个渠道获得有关信息：互联网、广告、银行、国内外商会、中外使馆商务参赞处、广交会或展览会、贸易行行名录等。
与外商接洽和交往的方式可以是：口头沟通、书面往来函电或电子邮件等。
商务英语函电实训 Unit (1)
Unit 1 Foundamentals of Business Writing
Reference to Future Contact
I look forward to ...
hearing from you soon. meeting you next Tuesday.
seeing you next Thursday.
professional tone to your English business letters.
Unit 1 Foundamentals of Business Writing
The Start
Dear Personnel Director, Dear Sir or Madam: (use if you don't know who you are writing to) Dear Dr, Mr, Mrs, Miss or Ms Smith: (use if you know who you are writing to, and have a formal relationship with - VERY IMPORTANT use Ms for women unless asked to use Mrs or Miss) Dear Frank: (use if the person is a close business contact or friend)
Unit 1 Foundamentals of Business Writing
Unit 1 Foundamentals of Business Writing
1.Guide to Basic Business Letters
The basics of good business letter writing are easy to learn. The following guide provides the phrases that are usually found in any standard business letter. These phrases are used as a kind of frame and introduction to the content of business letters. At the end of this guide, you will find links
商务英语函电模拟实训教程答案
《商务英语函电模拟实训教程》实训部分参考答案第1章Business English Letters Writing(齐头式)China National Light Industrial Products Import &Export Corporation,Shanghai Branch128 Hunan Road, Shanghai, ChinaTel*************Fax*************June 12, 2006AAC Company, Ltd.113 Roberts StreetLagos, NigeriaAttention: Mr. JohnsonDear Sirs,Subject: FertilizerWe are interested to buy large quantities of fertilizer and should be obliged if you would give us a quotation per M/T CFR Lagos, Nigeria.Yours faithfully,×××Address an envelope for the above letter.China National Light Industrial ProductsStamp Import &Export Corporation, Shanghai Branch128 Hunan RoadShanghai, ChinaMr. JohnsonAAC Company, Ltd.113 Roberts Street, Lagos, Nigeria RegisteredArrange the following in proper form as they should be set out in a fax. FROM: Denis Smith DATE: May 15, 2007TO: Miss Wu XiFAX: ************RE: Establishing Business RelationshipsPAGE: 1 of 1Dear Miss Wu,Being one of the largest importers of Chinese Arts & Crafts in this city , we shall be pleased to establish business relations with you.At present, we are interested in your products, details as per our Enquiry Note No.618 attached, and shall be glad to receive your keenest quotation as soon as possible.Best Regards,Denis SmithArrange the following in proper form as they should be set out in an e-mail. From:Richarddong<*******************>To:Brown<******************>Sent: Saturday, May 18, 2007, 2:01:01 PMSubject: Shipping DocumentsDear Mr.Broun,We are sending you under separate cover a full set of non-negotiable copies of shipping documents under Order No.543.We hope that you will find everything in good order.Best regards,Richard Dong第2章Establishment of Business RelationsTranslate the following terms and expressions.A．into Chinese(1) 建立业务关系(2) 主要的家具出口商之一(3) 欲购(4) 经营范围(5) 利用(6) 商会(7) 与……做贸易(8) 在平等互利的基础上(9) 带插图的目录(10) 中国出口商品交易会B. into English(1)Gentlemen(2) a favorable reply(3)specific enquiry(4)push the sales of the products(5)import of chemical products(6)specialize in(7)under separate cover(8)at an early date(9)fine in quality(10) a state-owned enterprise(11)Fill in the blanks with the words or phrases given in the box.(1) introduce (2)enclose (3) enter into trade relations with (4) handles (5) contact (6) by separate airmail (7) favorable (8) upon receipt of (9) owe…to (10) demandChoose the best answer to complete each of the following sentences.(1) A (2)B (3)C (4)B (5)A (6)B (7)D (8)B (9)A (10)CPut in the missing words.(1) Having (2) to (3) of (4) business (5) with(6) been (7) for (8) in (9) competitive (10) receivingIdentify one error in each of the following sentences and then try to correct it.(1)to→for (2) onto→into (3) in→at (4) at→on (5) possibly→possible(6) on→in (7)be→be of (8)on→by (9)be→being (10) to→forChoose the correct translation for Group A from Group B.(1) b(2) a(3) d(4) e(5) cComplete the following sentences with the expressions given．(1)We are willing to enter into business relations with your company on the basis of equality andmutual benefits.(2)We have airmailed you some leaflets about our products.(3)In order to export our products to Western Europe, we are writing to you to seek cooperationpossibilities.(4)We mainly trade in the import and export of various light industrial products.(5)Our products are good in quality and favorable in price.Translate the following sentences into Chinese.（1）谢谢贵方6月12日来函，我们愿就扩大贸易的可能性与你方进行讨论。
国际商务函电——完整unit 1 business letter writing
abbreviations and abbreviated phrases 3. There is a close relation between BEC and
international trade
Examples:
in the market for, offer, quotation, order, counteroffer, letter of credit, CIF, FOB, ASAP, P.P.,YL11/11RVD
We will send you the brochure next month.
B. Focus on the positive approach.
Compare:
(positive) We feel sure that you will be entirely satisfied.
(negative) We do not believe you will have cause for dissatisfaction.
(1) Avoid using wordy expressions. For example: Wordy: We wish to acknowledge receipt of your letter… Concise: We appreciate your letter… Wordy: We have begun to export our electronic toys to countries abroad. Concise: We have begun to export our electronic toys.
商务英语函电 (1)
An ambiguous point may cause time lost and it costs, too. Secondly, since a letter is written for a
reader, an over long and complicated letter has more possibility to confuse the reader which worst
Practice Training
Skill Training
Summary of Project
Business Situational Design
Situation:
Rector Company Ltd. is an American company specializing in plastic toys, located in San Francisco. It consists of many departments, such as H.R., Production, Finance, Marketing, Sales, Training, Quality Control, Administration, Maintenance and so on.
Skill Training
Summary of Project
Specimen Letters
Specimen Letters
1. Standard business letters
Sample 1
《商务英语函电》
Unit 1 Introduction to English Business
Knowledge Objective Skill Objective
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Unit 1 Foundamentals of Business Writing
• Before you begin writing, answer the following questions: 1. What is my purpose in writing this letter/memo/report? 2. What does my reader want or need to know to understand my message? 3. Have I answered important questions and provided the necessary information for the reader? 4. Did I accomplish my purpose? 5. Have I included boring, confusing, or distracting information? 6. What do I want the reader to do when he or she is done reading this? 7. Is that clear to the reader? 8. Have I included all the information necessary for the reader to take this action?
• The Reason for Writing
I am writing to inquire about apologize for confirm
Unit 1 Foundamentals of Business Writing
• Requesting
Could you possibly? I would be grateful if you could
Unit 1 Foundamentals of Business Writing
• The Finish
Yours faithfully, (If you don't know the name of the person you're writing to) Yours sincerely, (If you know the name of the person you're writing to) Best wishes, Best regards, (If the person is a close business contact or friend)
Unit 1 Foundamentals of Business Writing
• Reference to Future Contact
I look forward to ... hearing from you soon. meeting you next Tuesday. seeing you next Thursday.
Unit 1 Foundamentals of Business Writing
Unit 1 Foundamentals of Business Writing
• The Reference
With reference to your advertisement in the Times, your letter of 23 rd March, your phone call today, thank you for your letter of March 5 th .
• Agreeing to Requests
I would be delighted to
• Giving Bad News
Unfortunately I am afraid that
Unit 1 Foundamentals of Business Writing
• Enclosing Documents
I am enclosing Please find enclosed Enclosed you will find
• Closing Remarks
Thank you for your help Please contact us again if we can help in any way. There are any problems. You have any questions.
Sample Letter
Unit 1 Foundamentals of Business Writing
• Here is a sample letter using some of these forms:
Dear Mr Flintstone: With reference to our telephone conversation today, I am writing to confirm your order for: 120 x Cheddar Deluxe Ref. No. 856 The order will be shipped within three days via UPS and shouout 10 days. Please contact us again if we can help in any way. Yours sincerely,
Unit 1 Foundamentals of Business Writing
• 2.How to Write a Business Letter
A business letter is a formal means of communication between two people, a person and a corporation, or two corporations. Business letters differ from personal letters because they follow very strictly set rules for composition. Many people are intimidated by the prospect of writing to strict guidelines, however business letters are nothing to be afraid of. They are too useful a tool to be stigmatized by the public.