高一牛津英语模块四第一单元单词讲解第一课时 .ppt
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牛津高中英语模块四Unit1WordPower课件
+y + ly Noun + ic + al + ous + ful
health healthy week weekly hero heroic origin original danger dangerous help helpful
+ ed amaze amazed Verb + ing excite exciting
rewrite, retell
mistake, misdirect
Suppose you own a small ice cream shop and people from your local area like your ice cream very much. You have many customers and your shop is ng very well. Now you would like to expand your market and sell ice cream in another area. However, there is
• How are these words formed? • When you come across unfamiliar
words, do you often use the knowledge of word formation to guess their meanings? If so, can you give some examples?
already an ice cream shop there. What could you do to make sure that your new shop would be successful? Think about the following questions: • Do you think that the people in the other area will have the same taste in ice cream as the people in your local area?
牛津高中英语模块四第一单元-ReadingPPT课件
service advertisement is often run for
free, and is meant to educate people
about health, safety, or any other
problem that affects public welfare.
.
9
3. Why are some of the advertisements clever according to the article? Because even if an ad does not lie, it does not mean it is altogether innocent.
.
11
Match the new words with their meaning in Part D. Answers: 1. __h___ 2. __c____ 3. __b____ 4. __d____ 5. __f___ 6. __g____ 7. __e____ 8. __a____
.
12
and facts that develop or support the
details, conclusion.
.
14
Work in pairs or groups. Fill in the blanks according to the text (P2-3).
Types of ads
Similarities
3. What do PSAs aim to do? They aim to teach us and help us lead better lives.
.
返回目5 录
Read the article again and decide whether
牛津高一英语模块四unit1单词讲解 [牛津版]
![牛津高一英语模块四unit1单词讲解 [牛津版]](https://img.taocdn.com/s3/m/440f10ef5ef7ba0d4a733b99.png)
0模块四单词讲解unit 11.advertise v. advertiser登广告者，广告客户advertising广告业，广告advertisement广告，做广告I advertised my car for sale. 我登广告卖车子。
Jobs are advertised in the papers. 在报纸上有招聘广告。
advertise for sth. 登广告寻找He advertised for a secretary/ a job. 他登广告招聘一名秘书/谋求一份工作。
advertisement companymake /put an advertisement in the newspaper 在报纸上登广告2. share (n.)We must do our share for our country. 我们必须为国家做我们的一份贡献。
share price 股价(vt) share the same fate 遭受同样的命运。
share sth. with sb. 与别人共用或合用某物，分派share in 分享，分担share sth. (out) among/between sb. 将某物平均分配，均分shareable 可分摊的，可分享的，可分担的sharer共同收受者，分配者，参与分配或分红者He is really a friend of mine. He would _____ his last penny with me. (D)A. costB. lendC. supportD. share3. promote(promoted promoting)The instructor was promoted to /to be professor. 那位讲师升为教授。
The boss promoted him to the post of chief accountant. 老板提他为会计主任。
牛津高中英语模块四-Unit-1-Project课件
4. What is important when you are planning an ad campaign? It is important to try to appeal to the way the audience will react.
Read the second article on page 19 and answer the following questions: 1. What is the subject of this ad campaign?
e.g. The report urged that all children be taught to swim. 这份报告呼吁给所有的儿童教授游泳。
The situation is dangerous, but the UN is urging caution. 局势岌岌可危，但联合国力主谨慎行事。
across) I don’t know how to get your message across. 2. 该是你们去上学的时间了。(It’s time) It’s time for you to go to school. / It’s (high) time (that) you went to school.
across while using as few words as possible. 约翰用最简短的语言将自 己的观点表达清楚。
5. If we can convince young people not to start, they might them urge their parents and other people to give up smoking, too. urge vt. 敦促，力劝；竭力主张 n. 强烈的欲望，冲动
Read the second article on page 19 and answer the following questions: 1. What is the subject of this ad campaign?
e.g. The report urged that all children be taught to swim. 这份报告呼吁给所有的儿童教授游泳。
The situation is dangerous, but the UN is urging caution. 局势岌岌可危，但联合国力主谨慎行事。
across) I don’t know how to get your message across. 2. 该是你们去上学的时间了。(It’s time) It’s time for you to go to school. / It’s (high) time (that) you went to school.
across while using as few words as possible. 约翰用最简短的语言将自 己的观点表达清楚。
5. If we can convince young people not to start, they might them urge their parents and other people to give up smoking, too. urge vt. 敦促，力劝；竭力主张 n. 强烈的欲望，冲动
牛津高中英语模块四Unit 1 Reading 课件
4. Why do companies and organizations advertise? What kind of things can be advertised? 5. Can you give some examples of these types of advertisements?
2. What is the major distinction between commercial advertisements and PSAs? commercial advertisements are ones which someone has paid for to advertise products or service, while public service advertisements are often run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare.
4. PSAs and commercial ads use some of the same methods. T 5. Commercial ads can often give us valuable information about how to live our lives. F 6. An ad warning people against smoking is an example of PSA. T
D make an illness or a physical problem go away E a short sentence or phrase that tells the aims or beliefs of a person or a group F related to thinking or the mind G something done to fool someone else, or as a joke H make someone do something by diving him/her good reasons
牛津高中英语模块四第一单元-Reading课件
返回目录
• What is expository writing meant to do? It is meant to introduce you to basic information on a topic.
• What is its basic format? Introduction of the subject, examples and facts that develop or support the details, conclusion.
Work in pairs or groups. Fill in the blanks according to the text (P2-3).
Types of ads
Similarities
Places found Methods used
Commercial ads PSAs
• newspapers, • magazines, • the Internet, • radio, • television
4. PSAs and commercial ads use
some of the same methods. T
5. Commercial ads can often give us
valuable information about how to
live our lives.
F
6. An ad warning people against
4. When did China begin a nationwide public service advertising campaign? China began the campaign in 1996.
5. Why should we follow the advice in PSAs? Because PSAs are meant to benefit the public, and by following the advice in PSAs, we can often learn a lot.
• What is expository writing meant to do? It is meant to introduce you to basic information on a topic.
• What is its basic format? Introduction of the subject, examples and facts that develop or support the details, conclusion.
Work in pairs or groups. Fill in the blanks according to the text (P2-3).
Types of ads
Similarities
Places found Methods used
Commercial ads PSAs
• newspapers, • magazines, • the Internet, • radio, • television
4. PSAs and commercial ads use
some of the same methods. T
5. Commercial ads can often give us
valuable information about how to
live our lives.
F
6. An ad warning people against
4. When did China begin a nationwide public service advertising campaign? China began the campaign in 1996.
5. Why should we follow the advice in PSAs? Because PSAs are meant to benefit the public, and by following the advice in PSAs, we can often learn a lot.
牛津译林版 英语 高一module4 unit1 project 共37张PPT
eye-catching ads
attractive slogans fancy packages
famous people
Brainstorming
In the opinion of a viewer, a good ad should be …
A good ad should be…
• eye-catching advertisement • fancy packages • attractive slogan and logos • famous people •…
Brainstorming What are the functions of advertisements ?
Advertisements are a good way to sell products or service. They are also a good way to make people aware of the needs of others and the dangers around them.
forms of media
Read the article again and answer the following questions.
1. What do you know about an ad campaign? An ad campaign is an planned programme of advertisements using various types of ads te.
Put the following into Chinese.
1. 一个有组织的广告计划 a planned program of advertisements
高一牛津英语第四模块第一单元课件全套)welcome
2 What types of things will the stories be judged on?
They will be judged on how well they are researched and if they are creative and imaginative.
3 What should Ss pay attentican fly! So do your dreams!
Active-reading:
Listen to the material on Page 94 and try to answer these questions:
1 What’s the ad about? 2 What types of things will the stories be judged on? 3 What should Ss pay attention to when writing the
What image(s) can you see on each poster? What can you read on each poster? What can you learn from each poster?
More ads for you to discuss:
Can you think about a good slogan for each ad?
2 Why do you like these ads?
They are quite interesting, creative and we can get some useful information from them.
Observation:
Observe the six pictures on Page 1. Try to divide them into two parts.
They will be judged on how well they are researched and if they are creative and imaginative.
3 What should Ss pay attentican fly! So do your dreams!
Active-reading:
Listen to the material on Page 94 and try to answer these questions:
1 What’s the ad about? 2 What types of things will the stories be judged on? 3 What should Ss pay attention to when writing the
What image(s) can you see on each poster? What can you read on each poster? What can you learn from each poster?
More ads for you to discuss:
Can you think about a good slogan for each ad?
2 Why do you like these ads?
They are quite interesting, creative and we can get some useful information from them.
Observation:
Observe the six pictures on Page 1. Try to divide them into two parts.
牛津高中英语模块四第一单元Reading课件
牛津高中英语模块四第一单元 Reading课件
第一页，共22页。
第二页，共22页。
第三页，共22页。
Read the article quickly and answer. 1. What do ads try to persuade people
to do?
To buy a product or service, or to believe in an idea.
about health, safety and we can learn a
or any other
lot by following the
problem that affects advice they give.
public welfare
第十六页，共22页。
Types of ads
Examples
第四页，共22页。
2. What does PSA stand for?
Public service advertisements. 3. What do PSAs aim to do?
They aim to teach us and help us lead better lives.
第五页，共22页。
5. __f___ 6. __g____ 7. __e____ 8. __a____
第十二页，共22页。
Read the e-mail in Part E and complete it.
Answers:
1. __d_e_a_l_i_n_g_w__i_th__ 2. ____c_o_m__m__e_n_t_s___ 3. ___p_r_o_m_o_t_e_____ 4. ______f_o_o_l_______ 5. ____e_v_e_n_i_f_____ 6. ____c_h_e_a_t_e_d______ 7. ___c_a_m__p_a_ig_n_s___ 8. ______b_e_n__e_fi_t____
第一页，共22页。
第二页，共22页。
第三页，共22页。
Read the article quickly and answer. 1. What do ads try to persuade people
to do?
To buy a product or service, or to believe in an idea.
about health, safety and we can learn a
or any other
lot by following the
problem that affects advice they give.
public welfare
第十六页，共22页。
Types of ads
Examples
第四页，共22页。
2. What does PSA stand for?
Public service advertisements. 3. What do PSAs aim to do?
They aim to teach us and help us lead better lives.
第五页，共22页。
5. __f___ 6. __g____ 7. __e____ 8. __a____
第十二页，共22页。
Read the e-mail in Part E and complete it.
Answers:
1. __d_e_a_l_i_n_g_w__i_th__ 2. ____c_o_m__m__e_n_t_s___ 3. ___p_r_o_m_o_t_e_____ 4. ______f_o_o_l_______ 5. ____e_v_e_n_i_f_____ 6. ____c_h_e_a_t_e_d______ 7. ___c_a_m__p_a_ig_n_s___ 8. ______b_e_n__e_fi_t____
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assembly 集合, 集会, 会议 assembly rooms 会议室 Morning assembly is held in the school hall. 晨会在学校礼堂举行. get-togather 联欢会 meet 集会 meeting conference ▽
earn vt. to get something by working 获得；赚，挣得 He earns 10,000 a year. 他一年赚10000英镑. She earns a high salary. 她挣高工资。
▽
prepare v. to get ready or to make sb. / sth. ready 准备；使有备 prepare sb. /sth. for sth. prepare to do sth. The team prepared themselves for defeat / to accept defeat. 这个队心理上做好了接受失败的准备。 The teacher prepared the students for the exams. 老师让学生们为考试作准备. to prepare a net for fishing 准备捕鱼的鱼网 I prepared the ground for the seeds. ▽ 我整理好土地准备播种。
▽
achieve v. 完成, 达到 achieve all one’s goals / aims 达到目标 achievement n. 成就, 功绩
▽
average n. 平均, 平均水平 The average of 4, 8, and 60 is 24. 4、8和60的平均数是24。 The average age of the boys in this class is fifteen. 这个班级中男生的平均年龄为十五岁。 These marks are well above average. 这些分数远在一般水平以上. on (an) average 通常；按平均
New words
attend vt. go to ; be present at 参加或出席
attend + noun (会议、聚会、讲座，上课) 参加集会 attend assembly 上学 attend school 去教堂 attend church 参加会议 attend a meeting 出席音乐会 attend the concert 听讲课 attend a lecture 出席婚礼 attend a wedding
respects (pl) 敬意；问候 Give my respects / regards to your wife. 请代我向你太太问好。 respectful adj. （主动）表示尊敬的，恭敬的 respectfully adv. 尊敬地, 谦恭地 respectable adj. （被动）值得尊敬的，体面 的 The teacher is ______, so we are all ______ to him. (respectable, respectful)
▽ቤተ መጻሕፍቲ ባይዱ
Dr Smith attended her in hospital. 史密斯医生在医院中给她治病. （look after） attend on/upon sb. 看护，照料（某人） attend on a patient attend to sth 关注, 注意; 专心于（某事） A nurse attends to his needs. 有个护士照顾他. attend to the problem 关注那个问题 attend to one's business 致力于事务 attend to sb. 服侍，招待 （某人） （如店员问顾客—）有人接待您吗？ ▽ Are you being attended to?
▽
earn one’s living / make one’s living 谋生 她靠在夜总会唱歌谋生. She earned her living by singing in a nightclub. earn fame / praise / respect 获得名誉/赞 扬 / 尊敬 这位年青选手由于刻苦训练而在队里取得了地 位。 The young player earned his place in the team by training hard.
▽
challenging adj. 有挑战性的 challenge vt. 向...挑战 challenge sb. to I challenged him to a game of chess. 我邀他跟我下棋。 He challenged me to play another football match. 他向我挑战要我跟他再进行一场足球比赛
▽
extra adj. 额外的; 外加的; 附加的 adv. 超过一般地; 特别地 extra pay for extra work 额外工作的额外报酬 Can I have extra time to finish my work? 我能有额外的时间来完成我的工作吗？ an extra strong box 加固的箱子 Children were extra glad to see the foreign visitors. 孩子们见到外国客人高兴极了。
▽
respect v. 遵守, 尊敬 ; 敬重 ; 钦佩; n.（与of, for连用）尊敬；尊重 respect the speed limit 遵守限速规定 We’ d better respect others’ feelings. I respect him for his honesty. show / have respect /to /for sb. = respect sb. The young should show respect to those who are older 年轻人应该尊敬长者。 The students have great respect for their history teacher. 学生们非常尊敬他们的历史老师。 ▽ gain/ win / earn respect 博得钦佩