吉利汽车案例(英文版)
“吉利汽车”案例-国际市场营销
吉利汽车一、东南亚汽车市场环境分析首先，让我们回顾下东南亚汽车行业现状。
东南亚地区，包括泰国、新加坡、马来西亚、印尼、菲律宾、缅甸、越南、老挝、柬埔寨、文莱十国。
东南亚人口约5亿，总面积462万平方公里，海域面积750多万平方千米。
该地区盛产锡、稻米、天然橡胶、油棕、香料、木材等特产。
东盟各国经济差异较大：新加坡经济繁荣，马来西亚、泰国和文莱经济发展有一定基础，越南、菲律宾和印尼经济相对落后，缅甸、柬埔寨、老挝则经济落后。
2010年1月1日起，双方将相互开放市场，双方超过90%的产品贸易关税将降为零，这将形成一个拥有19亿消费者、接近6万亿美元GDP总值的大市场，市场潜力巨大。
2007年东盟汽车销量约为190多万辆，泰国、马来西亚、印尼、越南、菲律宾和新加坡销量分别为63万辆、49万辆、43万辆、13万辆、12万辆和10万辆，五国占据东盟汽车市场的90%以上。
此外，越南汽车市场增长迅速，2008年销量约为12万辆，柬埔寨和缅甸汽车市场也发展较快。
依靠东盟汽车市场的发展，2009年1-8月，中国出口东盟十国约为29244辆整车。
1.东盟汽车市场需求分析20世纪 90年代以来,世界汽车产业普遍出现产能过剩问题。
一方面,西欧、美国和日本作为世界三大汽车消费市场,整体上已进入成熟期,增长乏力,其汽车需求的增长主要表现在原有车辆的更新;另一方面,西欧、美国和日本目前是世界最大的汽车生产基地,但制造业成本居高不下。
相比之下,东盟正在成为日渐重要的汽车市场。
东盟各国经济增长迅速,人均收入水平较高,汽车开始进入或是即将进入大规模普及阶段,再加上东盟各国政府针对汽车行业的政策倾斜和支持措施,具备了发展汽车产业的有利条件。
根据福特公司预计,东南亚市场的汽车需求将从 2004年的 170万辆增加到 2014年的 300万辆左右,增幅超过 76%。
目前东盟国家中汽车普及率最高的是马来西亚,每 1 000人中接近 300人拥有汽车。
吉利杠杆收购沃尔沃案例解析
吉利杠杆收购沃尔沃案例解析2010年3月28日，吉利控股集团宣布与福特汽车签署最终股权收购协议，以18亿美元的代价获得沃尔沃轿车公司100%的股权以及包括知识产权在内的相关资产。
此项交易预计于2010年三季度完成，当然此交易还要符合通常交易完成条件，包括获得相关监管部门的批复。
此次交易得到中国、瑞典两国的高度重视，中国工信部部长李毅中以及瑞典副总理兼企业能源部长Maud Olofsson出席了签署仪式。
作为中国汽车业最大规模的海外收购案，吉利上演了中国车企“蛇吞象”的完美大戏。
收购历程表1：收购历程收购价格1999年福特以65亿美元的高价购得沃尔沃品牌。
然而事与愿违，沃尔沃这个品牌在过去几年里让它伤透了心，2008年沃尔沃税前亏损额高达16.9亿美元。
随着金融危机全面到来，在售出阿斯顿马丁、路虎、捷豹之后，沃尔沃又成为了福特剥离的目标。
根据洛希尔综合采用现金流折现法、可比交易倍数、可比公司倍值等估算方法对沃尔沃资产进行的评估，在金融危机最严重时的沃尔沃估值，合理价位在20亿-30亿美元之间。
其中，合理收购资金15亿-20亿美元，运营资金5亿-10亿美元。
正是根据洛希尔作出的这一估值，吉利提出的申报收购金额为15亿-20亿美元，最终成交价格确定为18亿美元。
吉利花费18亿美元的代价收购沃尔沃，不到当年福特收购价的三分之一。
这是在全球金融危机导致世界汽车行业重新洗牌下的意外收获。
从沃尔沃的品牌、已有的供应商和经销商网络和它的技术来看，我们认为还是物有所值的。
被誉为“世界上最安全的汽车”的沃尔沃，其品牌价值和技术含量堪称世界一流。
吉利收购沃尔沃抓住了历史性的机遇，是中国汽车企业海外并购的成功典范。
交易架构此次收购将以在国内及海外设立特殊目的项目公司的形式进行。
为便于收购，吉利成立了北京吉利万源国际投资有限公司（以下简称：吉利万源）和北京吉利凯旋国际投资有限公司（以下简称：吉利凯旋）来作为国内的收购主体。
案例介绍英文
案例介绍英文Case Study: The Success Story of Tesla MotorsIntroduction:Tesla Motors is an American automotive and energy company that designs, manufactures, and sells electric vehicles and energy storage products. This case study will provide an overview of Tesla Motors' success and highlight the key factors that contributed to their remarkable growth.1. Visionary Leadership:One of the main reasons behind Tesla's success is the visionary leadership of its CEO, Elon Musk. Musk's ambitious goals and unrelenting determination to bring sustainable transportation to the masses have been instrumental in driving the company's growth. 2. Electric Vehicle Innovation:Tesla Motors revolutionized the electric vehicle industry by producing high-performance electric cars that were not only environmentally friendly but also surpassed traditional internal combustion engine vehicles in terms of performance. The company's Model S was widely acclaimed for its range, acceleration, and attractive design.3. Advancements in Battery Technology:Tesla's success can also be attributed to the significant advancements made in battery technology. The company's investment in research and development ensured that its vehicles had longer ranges and shorter charging times compared to other electric vehicles on the market. Tesla's Gigafactory, one of theworld's largest manufacturing facilities, has helped drive down the cost of batteries, making electric vehicles more affordable.4. Supercharger Network:Tesla's Supercharger network has been crucial in addressing one of the major barriers to electric vehicle adoption - range anxiety. The network of fast-charging stations enables Tesla owners to travel long distances without worrying about running out of power. This charging infrastructure has provided a significant competitive advantage for Tesla and has attracted customers who were initially skeptical about electric vehicles.5. Brand Loyalty and Customer Satisfaction:Tesla has been successful in creating a strong and loyal customer base. The company's focus on customer satisfaction and continuous product improvements has resulted in a high level of customer loyalty. Their owners enjoy exclusive perks such as software updates that enhance the performance and features of their vehicles, further enhancing customer satisfaction.6. Expansion into Energy Storage:Tesla's expansion into energy storage products, such as the Powerwall and Powerpack, further diversified their business and contributed to their overall success. These products have been widely adopted by individuals, businesses, and utilities seeking reliable and clean energy storage solutions.Conclusion:Tesla Motors' success can be attributed to a combination of visionary leadership, innovative electric vehicle technology,advancements in battery technology, the establishment of a charging infrastructure, strong brand loyalty, and expansion into energy storage. By continuously pushing the boundaries of electric vehicle technology and advocating for sustainable transportation solutions, Tesla has successfully positioned itself as a leader in the industry.。
吉利收购沃尔沃英语作文
吉利收购沃尔沃英语作文Geely's Acquisition of Volvo: A Strategic Move for Global ExpansionIn 2010, Geely, a Chinese automotive company, made headlines by acquiring Volvo Cars from Ford Motor Company. This acquisition marked a significant milestone in the history of Chinese car manufacturing, as it was one of the largest overseas acquisitions by a Chinese company in the automotive sector.Geely's decision to acquire Volvo was driven by several strategic reasons. Firstly, it was an opportunity to gain access to Volvo's advanced automotive technology and expertise. Volvo, known for its safety, quality, and innovation, offered Geely a chance to elevate its own brand and product offerings. This acquisition allowed Geely to integrate Volvo's research and development capabilities into its operations, thereby enhancing its competitive edge in the global market.Secondly, the acquisition was a step towards global expansion for Geely. By acquiring a well-established European brand, Geely aimed to increase its international presence and brand recognition. This move was crucial for Geely's ambition to become a global player in the automotive industry.Moreover, the acquisition also provided Geely with a broadercustomer base and a more diverse product portfolio. Volvo's lineup of premium cars complemented Geely's existing range, allowing the company to cater to different market segments and consumer preferences.The integration process post-acquisition was carefully planned to ensure that Volvo maintained its brand identity and operational independence. Geely recognized the importance of preserving Volvo's heritage and culture, which was instrumental in its success. As a result, Volvo continued to operate as a separate entity, with its headquarters and production facilities remaining in Sweden.The acquisition has proven to be a successful venture for both Geely and Volvo. Volvo has seen a resurgence in growth and profitability under Geely's ownership, while Geely has gained valuable insights and technology that have helped it to improve its own vehicles.In conclusion, Geely's acquisition of Volvo was a strategic move that has benefited both companies. It has allowed Geely to expand its global footprint, enhance its technology and product offerings, and strengthen its position in the competitive automotive industry. At the same time, it has enabled Volvo to continue its legacy of innovation and excellence, while also benefiting from Geely's resources and support.。
吉利收购沃尔沃-案例分析
9亿美元运营流动资金
资金主要于并购中使用。吉利凯盛与大庆国资签订《股权质押协议》，以 凯盛等值的股份向大庆国资融资30亿元。在接近交割时，成功地获得中国 银行伦敦分行1亿美元贷款和福特的2亿元卖方融资。
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M&A
三、融资策略分析
3．设立风险阻隔墙，建立风险分散机制。
吉利兆圆国投公司成为沃尔沃汽车公司的母公司，吉利控股旗下 的全资子公司吉利凯盛占股比例达到51%，大庆国资和上海嘉尔沃占股 49%，因此吉利控股为沃尔沃的直接控制人，在沃尔沃的运营中起到主 导作用。这样的股权比例使得沃尔沃未来的运营风险被阻隔在了吉利兆 圆，吉利控股本身不直接承担沃尔沃营运风险，有效地防止了吉利原有 的汽车项目受到沃尔沃项目的波及。 同时，总计占49%股份的大庆国资和上海嘉尔沃为吉利控股分担 了营运风险。收购交割之后，吉利兆圆每年要投入大量资金保证之前的 养老金义务实施和营运的正常，而大庆国资和嘉尔沃这些国企背后有地 方政府雄厚的资金支持，保证了并购后期资金的正常注入，有效地降低 了营运的资金压力。
17亿美元平台融资
三、融资策略分析
2．项目换资金，多种融资方式并举
吉利拿沃尔沃项目对地方政府展开了公 关工作，依托沃尔沃中国总部的和工厂的设 立，从上海嘉尔沃和成都方面分别以直接融 资和间接融资方式获得40亿并购资金。 此外，吉利曾向高盛集团的联营公司 GS Capital Partners VI Fund L.P发行可转 债和认股权证，融资22.77亿元人民币，该
□ 品牌提升 □ 中国市场 □ 进军国际市场 □ 性价比高
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收购 方案
Process
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一、收购方案
吉利控股集团在2010年3月28日签署股权收购协议时宣 布，同意以18亿美元的价格收购沃尔沃轿车公司，其中2亿 美元以票据方式支付，其余以现金方式支付。
吉利收购沃尔沃 案例分析
渠道需求
由于在国内市场处于领先地位，吉利将目光投向 了国外市场，海外汽车需求高速增长。他们想通 过收购外国汽车品牌，获得从研发到制造业再到 国际市场渠道的价值链，从而打开吉利的国外市 场。沃尔沃拥有超过2000个全球分销商和供应商 系统，这是吉利在国际渠道上绝对需要的。
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品牌需求
收购沃尔沃有利于提升吉利 国际品牌地位，利用沃尔沃 在国际市场的影响力提升自 身品牌价值，从而获得更多 市场份额。
浴火重生
2021年10月29日，沃尔沃汽车在瑞典斯德哥尔摩 证券交易所（隶属于纳斯达克集团）正式挂牌上 市，市值超220亿美元。创下今年欧洲最大规模 IPO记录。
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并购动因
M & A MOTIVATION
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技术需求
吉利在国内市场一直处于领先地位，但由于 技术落后，一直被人们诟病太过低端，无法 冲击高端市场，吉利迫切需要获得新技术， 希望通过了解沃尔沃的知识产权，从而获得 中高端车型的控制核心技术和技术系统能力。
逆转颓势
2010年，沃尔沃终于逆转颓势扭亏为盈。 2019年全年，沃尔沃全球销量历史首次突破 70万辆大关。2021年上半年，沃尔沃全球销 量和收入创下历史新高。
艰难度日
2008 年金融风暴来袭， 主营豪华车业务的沃尔沃 轿车公司遭到重创： 2008 年销量仅约 36 万辆， 总 收入也出现了大幅下滑。不仅如此，福特公司汽车 销量下降21.8%，亏损146亿美元，其中沃尔沃亏损 15亿美元。福特急于甩掉这块烫手山芋。
1999年，美国福特汽车公司斥资 64.5亿美元收购沃尔沃汽车公司的 全球轿车业务。
吉利收购
2010年3月，吉利控股集团宣布与福特汽车 签署最终股权收购协议，以18亿美元收购沃 尔沃100%的股权和相关资产。上演了一出 “蛇吞象”的完美大戏
吉利收购沃尔沃案例分析
吉利收购沃尔沃1.动因分析1.1吉利企业扩张的动因分析选择的扩张方式是收购。
吉利的战略定位从成本优势转向了技术和品牌。
1.1.1技术2022年5月，吉利明确提出战略转型，从“造老百姓买得起的好车”转型为“造最安全、最环保、最节能的好车”，把企业的核心竞争力从成本优势转向为技术优势。
在3月10日北京召开的并购沃尔沃轿车协议签署媒体见面会上，李书福指出：“在知识产权的内容上，我们是斤斤计较的。
”一语道破吉利垂涎沃尔沃技术的天机。
众所周知，在安全和环保领域，沃尔沃的技术当之无愧为世界第一。
1.1.2品牌目前，吉利旗下有三大品牌，其中全球鹰品牌代表个性、时尚、年轻、梦想；帝豪品牌主打大众化车型，旗下产品将以中高端公商务用车和家用轿车为主；英伦则向经典、豪华发展，主要是高端汽车。
吉利还缺乏一槌定音的顶级豪华品牌，沃尔沃正好可以完善品牌体系。
固然，企业的发展不能违背行业的规律，碰巧，暗合吉利并购案的，是汽车行业品牌发展的两个普适规律。
第一个规律是多子品牌发展。
福特，丰田和大众等，都是多子品牌战略的典范。
不同的子品牌很好地实现了不同的市场定位，因此，只要彼此之间实现定位差异化，子品牌与子品牌的矛盾并不多见。
相反，高端子品牌还往往对低端子品牌有提振作用。
第二个规律是品牌从低端往高端走。
典型的案例是1988年雷克萨斯的推出。
在此之前，丰田在美国是小车、低档车的代名词，雷克萨斯的横空出世扭转了事态，丰田如愿进入高端豪华车市场。
而在汽车业，通过并购运作高端品牌的实例也不少见，兰博基尼就是大众收购来的超级豪华跑车品牌。
品牌进化理论认为，品牌完成从初级阶段到高级阶段演进的一个生命周期，至少需要12年时间。
常规的品牌进化策略包括品牌强化、品牌延伸和品牌促进。
从2022年开始，吉利推出进军中高端品牌的计划后，试图通过常规的品牌进化实现转型升级：借反映香港回归的电视剧《岁月风云》加大品牌宣传，突出自主研发和民族情感元素；利用360万元全球征集新标活动，提升在消费者心目中的形象；召开“吉利汽车品牌求证大讲坛”，遍邀专家为吉利品牌把脉；2022年7月吉利还推出了高端品牌——帝豪。
吉利汽车的简介英语作文
吉利汽车的简介英语作文Geely Automobile Holdings Limited, commonly known as Geely Auto, is a prominent Chinese automotive company that has gained significant recognition both domestically and internationally. Established in 1997 by Li Shufu, Geely has evolved from a local automobile manufacturer to a global player in the automotive industry.Historical Background:Geely's journey began in Taizhou, Zhejiang Province, China, where the company started producing refrigerators. However, Li Shufu envisioned greater opportunities in the automotive sector and shifted the company's focus towards manufacturing automobiles.Product Range:Geely Auto offers a diverse range of vehicles,including sedans, SUVs, and electric vehicles (EVs). Itsproduct lineup includes popular models such as the Geely Boyue, Emgrand series, and the Geometry A, an electric sedan. The company's commitment to innovation and technology integration has allowed it to stay competitive in the rapidly evolving automotive market.International Expansion:Geely's global expansion strategy has been marked by strategic acquisitions and partnerships. One of its most notable acquisitions was the purchase of Volvo Cars from Ford Motor Company in 2010. This acquisition not only provided Geely with access to advanced automotive technology but also expanded its presence in the European market.Technological Advancements:Geely has been at the forefront of innovation in the automotive industry, particularly in the realm of electric and autonomous vehicles. The company has invested heavily in research and development to develop cutting-edgetechnologies aimed at enhancing vehicle performance, safety, and sustainability.Sustainable Practices:As sustainability becomes increasingly important in the automotive sector, Geely has demonstrated its commitment to environmental responsibility. The company has invested in the development of electric and hybrid vehicles to reduce carbon emissions and mitigate the environmental impact of transportation.Market Performance:Geely's performance in the global automotive market has been commendable, with consistent growth in sales andmarket share. The company's strategic initiatives, coupled with its focus on quality and innovation, have enabled itto maintain a competitive edge in an increasingly competitive industry.Conclusion:In conclusion, Geely Automobile Holdings Limited has emerged as a leading player in the global automotive industry, with a diverse product portfolio, a commitment to technological innovation, and a strong focus on sustainability. As the company continues to expand its presence both domestically and internationally, it is poised to shape the future of mobility through its innovative solutions and forward-thinking approach.。
GEELY introduction 吉利公司英文介绍 (课堂PPT)
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According to statistics, GEELY Holding Group exported more than 100,000 units from 2007 to 2010, ranking first among domestic automakers.
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1.In March 2009, GEELY Holding Group fully took over the world’s second largest automatic transmission manufacturer DSI
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GEELY +Volvo=? More powerful…
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Technology innovation
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1.“Make the cars that common people can afford”
（1）.the most security （2）. the most environmental protection （3）. the most energy saving
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THANK YOU
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Make good cars that are the safest, most environment-friendly and most efficient, let GEELY cars go around the whole world.
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4. Enterprise Spirit
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GeelytookoverVolvo吉利收购沃尔沃
External environment
1. Social and cultural factor 2. Economic factor 3. Political factor 4. Technical factor
Social and cultural environment factors
First ,with china 's national living standard increasing ,cars have gradually moved into our life .Certainly ,it needs us to buy the cars with good cost performance.（性价比 好）
success
Take-over analysis
Internal environment
External environment
SWOT analysis
Internal environment
Material environment of Geely
Zhejiang Geely Holding Group owns 8000 employees, with registered capital of 630 million and total assets of 5 billion as well as
Conclusion
• Purchasing Volvo is a dream of Chinese automotive industry，we have the confidence that Geely will go to the world ， Chinese automotive industry will go to the world！
GEELY-introduction---吉利公司英文介绍
1.“Make the cars that common people can afford”
（1）.the most security （2）. the most environmental protection （3）. the most energy saving
2. Independent innovation, bold attempt
3. Swedish King Carl Gustaf
meets withLi Shufu
4. GEELY embarks on a trip of European cultural exchange
5. GEELY has established an international marketing system, and worked out strategic plans for international business circles in the coming five years.
（1）. All of the GEELY models are created independently.
（2）. GEELY is the most pure national brand.
3. Technical team
（1）. Engineering technicians：more than 1800
GEELY
GEELY Global Technology Innovation
Sales Volume
Corporate Culture
Company Profile
Company Profile
Corporate Culture
1、Vision Let GEELY be a widely known brand around the world
中国循环经济最佳实践案例分享 英文
中国循环经济最佳实践案例分享英文【中英文版】Best Practices of Circular Economy in China: Case Study SharingChina has been at the forefront of promoting circular economy, a model that aims to minimize waste and maximize resource utilization.This document highlights some of the best practices and case studies from various sectors in China, showcasing the nation"s commitment to sustainable development.中国作为推动循环经济的领军者，该经济模式旨在最小化浪费并最大化资源利用。
本文档摘选了中国各领域的一些最佳实践和案例研究，展示了中国对可持续发展的承诺。
In the city of Hangzhou, the Dadao Waste Sorting Plant serves as a prime example of waste management.By implementing advanced sorting technology and promoting public awareness, the plant has achieved a remarkable 85% resource recovery rate.This success story demonstrates the potential of integrating innovative technology and public participation in waste reduction.在杭州市，大道垃圾分类处理厂成为了废物管理的典范。
吉利与沃尔沃案例
案例分析：吉利与沃尔沃2010年3月28日，在瑞典哥德堡，浙江吉利控股集团有限公司（以下简称吉利）与美国福特汽车公司正式签署收购沃尔沃轿车公司（以下简称沃尔沃）的协议，以18亿美元（其中2亿美元以票据支付，其余以现金方式支付），获得沃尔沃100%的股权及相关资产。
8月2日，吉利宣布此项收购顺利完成。
至此，创立于1927年的沃尔沃正式成为成立于1997年的吉利的全资子公司。
收购完成后，吉利董事长李书福出任沃尔沃的董事长，大众汽车北美区前首席执行官斯蒂芬〃雅克布（Stefan Jacoby）从2010年8月16日起接替斯蒂芬〃奥德尔（Stephen Odell），担任沃尔沃的总裁兼首席执行官。
在接受记者采访时，李书福表示，收购后吉利和沃尔沃的业务不急于整合，在相当长的时期内，将秉承“吉利是吉利，沃尔沃是沃尔沃”的原则。
附表1至附表3列示了吉利2008至2010年的合并财务报表。
报表附注显示，2010年吉利的营业外收入中，110.84亿元来自收购沃尔沃(Volvo Personvagnar AB和沃尔沃北美汽车公司(Volvo Cars of North America LLC)的折价。
其构成为，收购价格折合人民币169.69元,减去这两家被并购公司合并日股东权益的公允价值280.53亿元，差额110.84亿元一次性计入当期损益。
营业外收入中，金额较大的其他项目为政府补贴收入，2008至2010年分别为2.17亿元、4.82亿元和16.85亿元。
问题：1．吉利收购沃尔沃是属于财务性投资，还是战略性投资？为什么？你认为吉利收购沃尔沃成功了吗?2．从附表1至附表3看，收购沃尔沃对吉利的盈利质量、资产质量和现金流量产生什么影响？从总体上看，这些影响是正面的，还是负面的？3．2011年6月，吉利发布了公司债募集说明书，拟发行期限为7年的10亿元公司债。
作为投资者，你认为投资于吉利的公司债应关注哪些风险？附表1 浙江吉利控股集团有限公司经审计的合并资产负债表附表1 浙江吉利控股集团有限公司经审计的合并资产负债表（续）附表2 浙江吉利控股集团有限公司经审计的合并利润表附表3 浙江吉利控股集团有限公司经审计的合并现金流量表附表3 浙江吉利控股集团有限公司经审计的合并现金流量表（续）。
案例分析-吉利收购沃尔沃
一、吉利收购原因。
1、吉利战略转型对技术和品牌的诉求。
①渴望技术作为国际化的品牌，沃尔沃的知识产权和先进技术是无庸质疑的，谁收购了沃尔沃谁就会得到一大笔技术财富，它的先进技术和安全性能、节能环保特点正是吉利实现战略转型最需要的。
②提升品牌吉利虽有三大品牌，但尚缺乏一锤定音的顶级豪华品牌，这个空缺沃尔沃正好可以补上，有了沃尔沃，吉利在行业内的品牌竞争地位无疑会大大提升。
2、民营企业走出去的一种方式。
吉利是民营企业，打入国际市场更困难，但是只有进入了欧美发达国家市场，才能够越做越强。
吉利需要打入国际市场的“通行证”，而收购品牌无疑是捷径。
所以代表品牌市场的沃尔沃就毫无疑问地成了吉利走出中国的桥梁。
3、学习系统的市场营销规模。
沃尔沃通过体育营销和大成本的营销让自己的品牌和“绅士精神、挑战极限、高尚生活”紧密地联系在一起，锁定了追求生活质量、关注安全和环境并且又不爱张扬的用户群体。
能够近距离地学一学外资品牌的营销策略，对吉利以及中国自主品牌的车企来说，都是未来走向世界的前提。
4、李书福个人性格因素。
敢赌敢拼敢挑战的李书福的个人魅力也是主要原因。
5、吉利成功并购沃尔沃的原因1)金融危机创造了历史机遇。
任何企业参与跨国并购的过程都是复杂的，取得并购成功的关键在于把握天时和地利。
实际上，吉利早在2007年9月就开始申请并购沃尔沃，并通过太平洋汽车公关咨询公司与福特保持日常联络。
2008年吉利组织了包括富尔德律师所、德勤会计师行、罗斯柴尔德银行在内的项目团队，正式开始运作并购沃尔沃项目。
但此时的福特一方面正忙于出售路虎和捷豹，无暇顾及沃尔沃，另一方面对金融危机的认识不够，无心卖掉自己的技术重心沃尔沃。
然而随着金融危机的全面侵袭，美国2008年的汽车总销量同比下降18%，福特的汽车销量更是下降21.8%，亏损146亿美元，其中沃尔沃的亏损约为15亿美元，而且已经是连续三年严重亏损。
这促使福特开始以“一个福特”的理念对自身进行大刀阔斧的调整，而卖掉于1999年耗资高达64亿美元收购的沃尔沃的全部股权，就成为其降低成本、减少债务、改善财务状况、重新实现盈利的重大战略决策之一。
吉利收购沃尔沃案例
作为全球知名的豪华汽车品牌，沃尔沃的吸引力不言而喻， 但这也决定了沃尔沃的身价不会太低。更何况在福特放出风 声要出售沃尔沃之后，国际上一大堆买家等着跟吉利去争。 李书福坦言：“买的人很多，有瑞典当地的，有美国、英国 和其他国家的，竞争是很激烈的。”对吉利而言，除了要准 备一份出色的收购计划，更重要的是，得筹足收购所需要的 巨额资金。 吉利收购沃尔沃的最终价格为18亿美元。福特汽车方面证实 在签约当天，吉利已将这笔钱打入福特公司账户，其中16亿 美元为现金，2亿美元为支票。但这只是一个开始，据吉利 控股财务总监尹大庆透露，收购完成之后，吉利方面还要向 沃尔沃提供后续运营所需的流动资金，额度大致在9亿美元 左右。这样算来，为并购沃尔沃吉利至少需要融资27亿美元， 约合180亿元人民币 。
2009年1月中旬，李书福率团会见了福特的首席财务官、首席执行官及董事长，这 是双方高层就沃尔沃的并购事宜进行的第一次正式会面。随后吉利收到了福特方面 发出的正式邀请，对沃尔沃的并购流程由此展开。 2009年10月28日，福特宣布吉利成为沃尔沃的首选竞购方。
为什么在沃尔沃的众多竞购者当中，福特最终选择了吉利？李书福自己认 为，吉利与沃尔沃堪称“情投意合”。“我们对沃尔沃的理解，对汽车行 业的理解，以及对于福特的理解，还有我们的核心竞争理念等，都是福特 选择我们的重要原因。”李书福说，“并不是有钱就能买到沃尔沃，反过 来讲，也并不是说钱不多就买不到。”
吉利的财务顾问洛希尔银行所做的收益预测称，被吉利收购后，沃尔沃在 2011年可实现盈利，在2015年更可实现税前利润7.03亿美元。这更增强了吉利方 面的信心。
其实，吉利得到沃尔沃，也有它的好处，可归纳为三点：
一是得到沃尔沃先进的造车技术。吉利虽有自主研发，但借鉴也并不足 为奇，吉利收购沃尔沃之后，一定会尽快将沃尔沃的技术融进吉利的新 款车型当中，以此尽快提升自己车型的档次，这才是吉利图谋的发展；
吉利收购Volol的案例分析
吉利收购Volvo的案例分析金融张斌33一、收购背景：沃尔沃汽车公司是北欧最大的汽车企业，也是瑞典最大的工业企业集团，还是世界20大汽车公司之一。
该品牌汽车是目前世界上最安全的汽车。
创立于1927年，1999年4月1日，沃尔沃轿车被福特汽车公司正式收购。
2008年美国遭受了1933年以来最为严重的金融危机，福特汽车出现巨额亏损，不得不卖掉那些不挣钱的品牌。
在把捷豹和路虎两个品牌卖给印度塔塔汽车集团后，去年12月福特汽车又决定出售沃尔沃业务能缩减生产成本，能全力保证福特品牌的开发及运营工作。
到2008年底，福特公司汽车业务债务为258亿美元，即使减债成功，仍然有100多亿美元的缺口，卖掉沃尔沃能迅速回笼资金，避免福特进一步陷入困局。
这也是福特汽车降低成本、减少债务、改善财务状况，重新实现盈利的重大战略决策之一。
而浙江吉利控股集团有限公司是中国汽车行业十强企业，1997年进入轿车领域以来，凭借灵活的经营机制和持续的自主创新，取得了快速的发展，连续五年进入中国企业500强，连续三年进入中国汽车行业十强，被评为首批国家“创新型企业”和首批“国家汽车整车出口基地企业”，是“中国汽车工业50年发展速度最快、成长最好”的企业。
2008年的金融危机让本来已经严重亏损的福特汽车公司出现严重的财务问题，而吉利则是新兴发展起来的汽车公司，积累了大量的资本，也极力想要扩大生产规模，引进国外的高端产品技术。
二者不谋而合，恰好促进二者达成收购协议。
最终吉利在2010年11月27号成功收购V olvo的汽车制造部分的大部分车型、三个生产平台、V olvo汽车品牌、境外的工厂工厂和研发人才、全球2000多个经销商和供应商网络和福特汽车提供的技术支持等。
二、案例过程1、 收购的起因：2008年爆发的全球性金融危机，福特汽车遇到了严重的财务问题，不得不卖掉V olvo 来改善自己的财务状况，使原有的核心产业能够更好的发展。
2008年1月，吉利向美国福特提及收购沃尔沃的意向。
优秀案例分享 英文
优秀案例分享英文One excellent case study is Tesla, the electric vehicle manufacturing company. Tesla has revolutionized the automotive industry with its innovative electric vehicles and energy storage solutions.One of the key reasons why Tesla is considered an excellent example is its commitment to sustainability. The company's mission is to accelerate the world's transition to sustainable energy, and it has made significant progress in achieving this goal. Tesla's electric vehicles are zero-emission, which helps reduce carbon footprints and combat climate change.Tesla's Model S is a prime example of the company's commitment to excellence. It is a luxury all-electric sedan that has set a benchmark for electric vehicles in terms of performance, range, and design. The Model S has won numerous awards and accolades, including being named the Motor Trend Car of the Year in 2013.Another aspect that makes Tesla an excellent case study is its innovative technology. The company has developed and patented several groundbreaking technologies for electric vehicles, such as its lithium-ion battery technology and advanced autopilot system. These technologies have not only enhanced the performance and safety of Tesla vehicles but have also pushed the boundaries of what is possible in the automotive industry.Furthermore, Tesla's marketing and branding strategy has played a significant role in its success. The company has effectively utilized social media and online platforms to create a strong brand presenceand engage with its customers. Tesla owners are often seen as brand ambassadors who passionately advocate for the company's products and mission.Overall, Tesla is an excellent case study because it has successfully disrupted the automotive industry, demonstrated a commitment to sustainability, developed innovative technologies, and effectively marketed its brand. The company's success serves as an inspiration for other businesses looking to make a positive impact in their respective industries.。
吉利公司的英语作文
吉利公司的英语作文Title: Geely Group: A Success Story in the Automotive Industry。
In the competitive landscape of the automotive industry, Geely Group has emerged as a prominent player,demonstrating remarkable growth and innovation. Founded in 1986 by Li Shufu, Geely has evolved from a localrefrigerator parts manufacturer in China to a global automotive powerhouse. This essay will delve into thefactors contributing to Geely's success and its impact on the industry.First and foremost, Geely's success can be attributedto its strategic vision and leadership. Under the guidanceof Li Shufu, the company has consistently pursued ambitious goals and embraced innovation. By investing in research and development, Geely has been able to develop cutting-edge technologies and produce high-quality vehicles that meetthe needs of consumers worldwide.Furthermore, Geely's strategic partnerships and acquisitions have played a crucial role in its expansion and diversification. In 2010, Geely acquired Volvo Cars from Ford, marking a significant milestone in its global expansion strategy. This acquisition not only provided Geely with access to Volvo's advanced technologies and engineering expertise but also helped it gain a foothold in the European market.Moreover, Geely's commitment to sustainability and environmental responsibility has set it apart from its competitors. The company has been at the forefront of electric vehicle (EV) development, launching models such as the Geometry A and the Lynk & Co 01 plug-in hybrid. By investing in EV technology, Geely has positioned itself as a leader in the transition towards sustainable transportation.In addition to its focus on innovation and sustainability, Geely has also prioritized customer satisfaction and brand building. Through effectivemarketing strategies and customer-centric initiatives, the company has successfully built a strong brand reputation both domestically and internationally. Today, Geely is recognized for its reliability, affordability, and commitment to excellence.Furthermore, Geely's international expansion strategy has enabled it to tap into new markets and diversify its revenue streams. By establishing manufacturing plants and distribution networks in countries such as Russia, Belarus, and Malaysia, Geely has been able to reach a wider audience and increase its global market share.Despite its impressive growth and success, Geely faces challenges and uncertainties in the ever-evolving automotive industry. Rapid technological advancements, shifting consumer preferences, and regulatory changes pose potential risks to the company's future prospects. However, with its strong leadership, innovative spirit, andstrategic foresight, Geely is well-positioned to overcome these challenges and continue its journey towards sustained growth and success.In conclusion, Geely Group's success story in the automotive industry is a testament to its strategic vision, leadership, and commitment to innovation. Through strategic partnerships, investments in research and development, and a focus on sustainability and customer satisfaction, Geely has emerged as a global leader in the automotive industry. As the company continues to expand its presence and influence, it is poised to shape the future of transportation and redefine the automotive landscape.。
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60%
40%
20%
0%
2011 5 7 9
11 2012
3 5 7 8 11 2013 3 5 7 9 11 2014 3 5 7 9 11 2015 3 5
-20%
-40%
-60%
4
Dealer/Brand Restructuring
Number of Dealers in China
1100
8
Other New Products
• GC9 B-segment Sedans (launched) • Emgrand Electric Vehicles (2H 2015) • Emgrand SUVs (end 2015) • Compact SUVs (end 2015) • Emgrand Cross Vehicles (early 2016) • Emgrand 4-door Sedans (early 2016) + upgraded versions of SC7, GC7, Kingkong, Geely Panda 2015 Sales Target at 450,000 units, up 8% YoY
1000
1068
900 941
976
973
981
943
800
838
700
751
600
500
2 brands & 2 dealer networks
3 brands & 3 dealer networks
(2008)
1 brand & 1 dealer network
(2014)
5
New Product - Xindihao
Engine: Transmissions: Dimension: Wheelbase: Power:
Max. Torque:
MSRP:
1.8T, 2.4L, 3.5L V6 6AT 4956/1861/1513 2850 122Kw (1.8T) 205Kw (3.5L V6) 250/1500 N.m/rpm (1.8T) 326/4700 N.m/prm (3.5L) RMB119,800-229,800
• 751 dealers in China; • 38 sales agents, 476 sales and service outlets in 35 oversea
countries; • Vehicle finance JV with BNP Paribas Personal Finance
Initial Quality StudySM (IQS) Automotive Performance, Execution & Layout (APEAL) StudySM Vehicle Dependability StudySM (VDS)
Study
IQS# APEAL* VDS^
Segment
3
Domestic Market
• Sales volume in China fell 17% in 2014 due to the reshuffle of the sales and marketing system and the major model upgrading cycle, but started to recover since mid-2014
A-segment Sedans (EC7+Xindihao+GC7+SC7+Vision)
143,287 units +76% YoY
SUVs (GX7+SX7+GX9)
29,662 units +24% YoY
2
Sales Performance
Jan-May 2015
70,000 60,000 50,000 40,000 30,000 20,000 10,000
Corporate Presentation
June 2015
Sales Performance
Jan-May 2015
Overall:
Domestic: Exports:
219,038 units, +40% YoY
203,056 units +60% YoY 15,982 units -44% YoY
2005
2007
2009
2011
2013
Net Profit
3,000 2,500 2,000 1,500 1,000
500 0 2005 2007 2009 2011 2013
Export Sales Volume
140,000 120,000 100,000
80,000 60,000 40,000 20,000
Brand Geely
Mass Market Average
Points# 847
(+8 YoY) 824
Overall Rank 17
Sector Rank* 5
# based on a 1,000-point scale and study of 67 passenger vehicle brands in China * ranking amongst Chinese domestic brands
Source: J.D.Power Asia Pacific 2014 China Customer Service Index (CSI) StudySM
12
Vehicle Quality, Attractiveness, Dependability
J.D.Power Asia Pacific 2014 China
• New manufacturing facilities
• Harman Infinity@ Entertainment
• City Safety, ACC Cruising, PAS Parking, LDW Alert, HUD Display, EPB Brake & AQS Air Quality Control
2005 2007 2009 20源自1 2013Return on Equity
25%
Cash Dividend Per Share (HK Cents)
20% 15% 10%
5%
20%
21% 19%17%16%16% 17%
14% 13%
8%
0% 2005 2007 2009 2011 2013
5.0 4.5 4.0 3.5 3.0 2.5 2.0 1.5 1.0 0.5
Compact Compact Compact
Model
Free Cruiser Free Cruiser Geely Kingkong
Segment Rank 3 1 1
# based on evaluations from 21,311 owners of new vehicles purchased between October 2013 and June 2014, including 212 different models from 62 different brands; * based on evaluations from 20,731 owners of new vehicles purchased between October 2013 and June 2014, including 212 different models from 62 different brands; ^ based on evaluations from 17,054 owners of vehicle purchased between June 2010 and August 2011, including 155 different models from 55 different brands
25,000
Monthly Sales Volume of Xindihao
20,000
15,000
10,000
5,000
• Enhanced safety & comfort • New turbo engines with larger
power & better fuel efficiency • New 6-speed manual gearbox • NVH noise cancellation technology • Enhanced storage space • Bosch’s V9.0 ABS+EBD • HHC (Hill Hold Control) • ESC (Electronic Stability Control) • G-Netlink infotainment system with
7
New Product – GC9
• New brand image, market positioning & design philosophy
• New 1.8T and 3.5L V6 engines
• Fastback & sporty design
• Top international suppliers
9
Financial Performance
Annual Sales Volume
600,000 500,000 400,000 300,000 200,000 100,000
2005 2007 2009 2011 2013
Average Ex-factory Price
60,000 50,000 40,000 30,000 20,000 10,000