新航标职业英语_综合英语预备级_学生用书Unit-3

新航标职业英语•综合英语预备级•学生用书Unit-3Unit 3 Orga ni zati on and Culture of a Compa nyBackgro und〔.Corporate cultureHuma ns are social bein gs. This is how ideas and beliefs spread. In an ideal culture, people do the right thing, even when no one ' s looking. Not because they' ll be punished or rewarded but because it ' s the culturally accepted thing to do.Bottom-li ne adva ntages of a stro ng corporate culture in clude:Motivati on.Low employee turnover/ reduced payroll cost.Atte ndan ce.Productivity.Creative/ i ndepe ndent problem sol ving.Ethics.Pers onal acco un tability.En terprise value.2. Differe nt departme nts in a compa nyHR Department人力资源部R&D Departme nt 研发部PR Department 公关部Marketi ng Departme nt 市场部Finance Departme nt 财务部Quality Control Departme nt 质管部Sales Departme nt 销售部Customer Service Departme nt 客服咅ELogistics Departme nt 后勤咅EPurchas ing Departme nt 采购部Producti on Departme nt 生产部Legal Affair Departme nt 法务部IT Departme nt 信息技术部Network Operatio nal Departme nt 网络运营部Admi nistratio n Departme nt 行政咅EGett ing Ready12. The Purchas ing Departme nt buys materials and equipment.13. The HR Department is responsible for employing new peopleand training the staff.14. The Import Departme nt buys goods from other coun tries.15. The Export Department sells products to foreign coun tries.Key to Getti ng Ready1.Sales2.Productio n3.IT4.MarketResearch5.Customer Service6.R&D 7丄 ogistics 8.PR9.Market ing 1O.Quality Co ntrol 11.Fi nance12.Purchasi ng 13.HR 14.Import 15. ExportText A 1. Have the students first listen to the recording of thenew words and expressions, and then have them read themaloud and get familiar with their meanin gs. (10 min.)2. Have the students listen to the recording of the text, and readthe text more carefully and do the exercise in“Understanding your reading ” . (25 min.)3. Have the students check their answers with each other andthen ask some students to give their final answer.(10 mi n.)4. Ensure the students have a deep understanding of thetext by explaining the Ianguage points. If time permits,have the stude nts practice using them by compos ing newsenten ces. (25 min.)5. After an in-depth reading of the text, have thestudents work in groups to summarize the secret of Google' scorporate culture. (10 min.)Key to Text A ExerciseLanguage Poi nts Paragraph 11 .in a row连续，接连This is her third win in a row.这是她连续获得的第二次胜利。

In flati on has falle n for the third month in a row. 通货膨胀连续第三个月在下降。

【拓展】row n. 一排，一列，一行We sat in a row at the back of the room. 我们在屋子的后面坐定有时间。

She was take n on as a train ee.她受聘当实习生。

LanguageFocusListe ning script of Step 1 & Step 2Hello, every one. Welcome! I ' m Amy, and I ' m the Pers onnel Man ager. Each of you received a copy of the company organization. Let me show you how the company is orga ni zed.The compa ny is run by the CEO —the Chief Executive Officer, and he is the biggest boss of the compa ny. Our company is divided into six departments, each in the charge of a director who reports to the CEOdirectly. The departments are: HR, Finance, Production, Marketing, Sales and IT. The departme nts are divided further into sub-departme nts, and each sub-departme nt has a man ager, who reports to the departme nt director.First, let ' s look at HR. HRis divided into Personnel and Training. Personnel is responsible for recruitment, salaries, bonuses and so on, and Training looks after our training and developme nt.Then we have Finan ce, whose departme nt director is called the CFO-Chief Finance Officer. Finance is divided into two areas —Accounts and Controlling. Accounts deals with all the financial reports, including the company' sin come and expe nses. And Con trolli ng makes sure everyth ing runs in good order and con diti on.Then let ' s see Production. It is the biggest departme nt and it has four sub-departme nts. The Factory is where our products are manu factured. Purchas ing is responsible for buying new materials and equipment.There' s R&D, which is in charge of testing new products, and there ' s also Logistics, which stores and transports our products.The next department is Marketing. It has three sub-departme nts: Market Research, Advertis ing and PR— Public Relatio ns.Then comes Sales Department. It ' s made up of two parts: Sales and Customer Service.Fin ally, we have IT Departme nt, which looks after allour computers, and makes sure the Internet works well.Key to Step 11. Finance2. Producti on3. Sales4. Trai ning5. Con trolli ng6. Purchas ing7. Logistics 8. Market Research 9. Advertis ing 10.Customer ServiceStep 2 Have the students fill in the blanks firstaccord ing to what they have lear ned about prepositi onsand then listen to the recording to check their answers.Key to Step 21. into2. of3. for4. with5. of6. afterStep 3 Have the students fill in the blanks based on whatthey have lear ned in Step 1 and Step 2, and the n check their answers.Key to Step 31. Pers onnel2. Finan ce, Acco unts3. Product ion. Logistics4. HR, Trai ning5. Sales, Customer ServiceStep 4 Have the students first look at the example prese ntati onand the n write a prese ntati on of their own. Step 5 Have thestudents review the chart in Step 1 and then make a simpleorganization chart for the departmentor school they are study ing in.Skill Focus Liste ning and Speak ingA (5 min.)a. Have the stude nts read each group of words, and geta general idea about the differenee between thesimilar soun ds.b. Play the record ing and have the stude nts read afterit. Expla in the rules if n ecessary.B (25 min.)a. Have the stude nts look at the five pictures and guesswhat departme nt the people are in.b. Liste n to the recordi ng and fill in the bla nks.Liste ning scripts of and Key to Exercise B1. Ask questions, research, and test. It takes me a lot of time toask questions, and research and test new1products, but the results help my company make importantdecisions —what to keep doing, what to 2. improve, what todevelop and what to stop making. (I work in the a. R&DDepartme nt.)2. I ' ma cheerful person and get along well with people.I need to be diplomatic (老练的)in my job. I say goodthings for the image of my compa ny, and I also say somethingnice and sweet to the customers. Somepeople can' t do my jobbecause they get angry easily, but my tip is to smile a lot. I even smile 4.o n the phone. (Iwork in the b. PR Department.)3. I spend a lot of time in the office ——but it ' s not5a real one, it ' s a mobile office! I ' m alwaysning。