公关专业英语
公共管理学专业英语词汇
公共管理学专业英语词汇目标 mission/ objective 内部环境 internal environment 外部环境 external environment 集体目标 group objective 计划 planning 组织 organizing人事 staffing 领导 leading 控制 controlling步骤 process 原理 principle 方法 technique经理 manager 总经理 general manager 行政人员 administrator主管人员 supervisor 企业 enterprise 商业 business产业 industry 公司 company 效果 effectiveness效率efficiency 企业家 entrepreneur 权利 power职权 authority 职责 responsibility 科学管理 scientific management现代经营管理 modern operational management 行为科学 behavior science 生产率 productivity 激励 motivate 动机 motive法律 law 法规 regulation 经济体系 economic system管理职能 managerial function 产品 product 服务 service利润 profit 满意 satisfaction 归属 affiliation尊敬 esteem 自我实现 self-actualization 人力投入 human input盈余 surplus 收入 income 成本 cost 资本货物 capital goods机器 machinery 设备 equipment 建筑 building 存货 inventory经验法the empirical approach 人际行为法the interpersonal behavior approach集体行为法 the group behavior approach 协作社会系统法 the cooperative social systems approach社会技术系统法 the social-technical systems approach 决策理论法 the decision theory approach数学法 the mathematical approach 系统法 the systems approach随机制宜法 the contingency approach 管理任务法 the managerial roles approach经营法 the operational approach 人际关系 human relation心理学 psychology 态度 attitude 压力 pressure 冲突 conflict招聘 recruit 鉴定 appraisal 选拔 select 培训 train报酬compensation 授权delegation of authority 协调coordinate 业绩performance考绩制度 merit system 表现 behavior 下级 subordinate 偏差 deviation检验记录 inspection record 误工记录 record of labor-hours lost 销售量sales volume 产品质量 quality of products 先进技术 advanced technology 顾客服务 customer service 策略 strategy 结构 structure 领先性 primacy 普遍性 pervasiveness 忧虑 fear 忿恨 resentment 士气 morale 解雇 layoff 批发 wholesale 零售 retail 程序 procedure 规则 rule规划 program 预算 budget 共同作用 synergy 大型联合企业 conglomerate 资源 resource 购买 acquisition 增长目标 growth goal 专利产品 proprietary product 竞争对手 rival 晋升 promotion 管理决策 managerial decision 商业道德 business ethics 有竞争力的价格 competitive price 供货商 supplier 小贩 vendor 利益冲突 conflict of interests 派生政策 derivative policy 开支帐户 expense account 批准程序 approval procedure病假 sick leave 休假 vacation 工时 labor-hour 机时 machine-hour 资本支出 capital outlay 现金流量 cash flow 工资率 wage rate 税收率 tax rate 股息 dividend 现金状况 cash position 资金短缺 capital shortage总预算 overall budget 资产负债表 balance sheet 可行性 feasibility投入原则 the commitment principle 投资回报 return on investment 生产能力 capacity to produce 实际工作者 practitioner 最终结果 end result 业绩performance个人利益 personal interest 福利 welfare 市场占有率 market share 创新innovation 生产率 productivity 利润率 profitability社会责任 public responsibility 董事会 board of director 组织规模 size of the organization 组织文化 organizational culture 目标管理 management by objectives 评价工具 appraisal tool 激励方法 motivational techniques 控制手段control device 个人价值personal worth 优势strength 弱点weakness 机会 opportunity 威胁 threat个人责任 personal responsibility 顾问 counselor 定量目标 quantitative objective 定性目标qualitative objective 可考核目标verifiable objective 优先 priority 工资表 payroll 策略 strategy 政策 policy 灵活性discretion 多种经营diversification 评估assessment 一致性consistency应变策略 consistency strategy 公共关系 public relation 价值 value 抱负aspiration 偏见prejudice 审查review 批准approval 主要决定major decision 分公司总经理 division general manager 资产组合距阵 portfoliomatrix 明星star 问号question mark 现金牛cash cow 赖狗dog 采购procurement 人口因素 demographic factor 地理因素 geographic factor 公司形象 company image产品系列product line 合资企业joint venture 破产政策liquidation strategy紧缩政策 retrenchment strategy 战术 tactics 追随 followership个性 individuality 性格 personality 安全 safety 自主权 latitude 悲观的pessimistic 静止的static 乐观的optimistic 动态的dynamic 灵活的flexible 抵制 resistance 敌对 antagonism 折中 eclectic 激励 motivation 潜意识subconscious 地位status 情感affection 欲望desire 压力pressure满足 satisfaction自我实现的需要 needs for self-actualization 尊敬的需要 esteem needs 归属的需要affiliation needs 安全的需要security needs 生理的需要physiological needs 维持 maintenance 保健 hygiene 激励因素 motivator 概率 probability 强化理论 reinforcement theory 反馈 feedback 奖金 bonus 股票期权 stock option 劳资纠纷 labor dispute 缺勤率 absenteeism 人员流动 turnover 奖励 reward 特许经营 franchise 热诚 zeal 信心 confidence 鼓舞 inspire 要素 ingredient忠诚 loyalty 奉献 devotion 作风 style 品质 trait适应性 adaptability 进取性 aggressiveness 热情 enthusiasm毅力 persistence 人际交往能力 interpersonal skills行政管理能力 administrative ability智力 intelligence 专制式领导 autocratic leader 民主式领导 democratic leader 自由放任式领导 free-rein leader 管理方格图 the managerial grid 工作效率 work efficiency 服从 obedience 领导行为 leader behavior支持型领导 supportive leadership 参与型领导 participative leadership 指导型领导 instrumental leadership成就取向型领导 achievement-oriented leadershipAutomated inspection 自动化检验automatic assembly system 自动化装配系统applied biomechanics 应用生物力学CAD/CAM 计算机辅助设计与制造computer integrated manufacturing system 计算机整合制造系统data structure 数据结构data base management system 数据库管理系统decision analysis 决策分析engineering economy 工程经济engineering statistics 工程统计facilities planning 设施规划factory diagnoisis and improvement method 工厂诊断与改善方法financial and cost analysis 财务与成本分析fuzzy theory and application 模糊理论与应用human-computer interaction (HCI)人因工程与计算机系统human factors engineering 人因工程human information processing 人类讯息处理human-machine system design 人机系统设计human resource management 人力资源管理human system diagnosis and improvement 人体系统诊断与改善industrial environment evaluation 工业环境评估industrial organizations and management 工业组织与管理industrial safety 工业安全information technology 信息技术intellectual property laws 智慧财产权法knowledge engineering 知识工程linear algebra 线性代数manufacturing automation 制造自动化manufacturing engineering 制造工程manufacturing management 制造管理manufacturing process 制造程序manufacturing systems and management 制造系统与管理market and marketing 市场与行销material flows automation 物流自动化mathematical programming 数学规划multicriteria decision making 多目标规划multi-criteria decision methods 多准则决策分析network analysis 网络分析numerical analysis 数值分析organization and management 组织与管理product and technology development management 产品与技术开发管理production management 生产管理production planning and control 生产计划与管制quality control 质量管理quality engineering 品质工程quality management techniques and practice 品质管理queueing theory 等候线理论reliability engineering 可靠度工程research，development and innovation management 研究发展管理semiconductor production management 半导体生产管理sequencing and scheduling 排序与排程simulation 模拟分析statistical method 统计方法stochastic processes 随机系统strategic management of technology 技术策略system analysis and design in large scale 大型系统分析与设计system performance evaluation 系统绩效评估技术system quality assurance engineering 系统品质保证工程systems engineering 系统工程systems simulation 系统仿真vision and colors 视觉与色彩work physiology 工作生理学work study 工作研究Accounting Assistant 会计助理Accounting Clerk 记帐员Accounting Manager 会计部经理Accounting Stall 会计部职员Accounting Supervisor 会计主管Administration Manager 行政经理Administration Staff 行政人员Administrative Assistant 行政助理Administrative Clerk 行政办事员Advertising Staff 广告工作人员Airlines Sales Representative 航空公司定座员Airlines Staff 航空公司职员Application Engineer 应用工程师Assistant Manager 副经理Bond Analyst 证券分析员Bond Trader 证券交易员Business Controller 业务主任Business Manager 业务经理Buyer 采购员Cashier 出纳员Chemical Engineer 化学工程师Civil Engineer 土木工程师Clerk/Receptionist 职员/接待员Clerk Typist & Secretary 文书打字兼秘书Computer Data Input Operator 计算机资料输入员Computer Engineer 计算机工程师Computer Processing Operator 计算机处理操作员Computer System Manager 计算机系统部经理Copywriter 广告文字撰稿人Deputy General Manager 副总经理Economic Research Assistant 经济研究助理Electrical Engineer 电气工程师Engineering Technician 工程技术员English Instructor/Teacher 英语教师Export Sales Manager 外销部经理Export Sales Staff 外销部职员Financial Controller 财务主任Financial Reporter 财务报告人F.X. (Foreign Exchange)Clerk 外汇部职员F.X. Settlement Clerk 外汇部核算员Fund Manager 财务经理General Auditor 审计长General Manager/ President 总经理General Manager Assistant 总经理助理General Manager's Secretary 总经理秘书Hardware Engineer 计算机硬件工程师Import Liaison Staff 进口联络员Import Manager 进口部经理Insurance Actuary 保险公司理赔员International Sales Staff 国际销售员Interpreter 口语翻译Legal Adviser 法律顾问Line Supervisor 生产线主管Maintenance Engineer 维修工程师Management Consultant 管理顾问Manager 经理Manager for Public Relations 公关部经理Manufacturing Engineer 制造工程师Manufacturing Worker 生产员工Market Analyst 市场分析员Market Development Manager 市场开发部经理Marketing Manager 市场销售部经理Marketing Staff 市场销售员Marketing Assistant 销售助理Marketing Executive 销售主管Marketing Representative 销售代表Marketing Representative Manager 市场调研部经理Mechanical Engineer 机械工程师Mining Engineer 采矿工程师Music Teacher 音乐教师Naval Architect 造船工程师Office Assistant 办公室助理Office Clerk 职员Operational Manager 业务经理Package Designer 包装设计师Passenger Reservation Staff 乘客票位预订员Personnel Clerk 人事部职员Personnel Manager 人事部经理Plant/ Factory Manager 厂长Postal Clerk 邮政人员Private Secretary 私人秘书Product Manager 生产部经理Production Engineer 产品工程师Professional Staff 专业人员Programmer 电脑程序设计师Project Staff 项目策划人员Promotional Manager 推售部经理Proof-reader 校对员Purchasing Agent 采购进货员Quality Control Engineer 质量管理工程师Real Estate Staff 房地产职员Recruitment Co-ordinator 招聘协调人Regional Manger 地区经理Research＆.Development Engineer 研究开发工程师Restaurant Manager 饭店经理Sales and Planning Staff 销售计划员Sales Assistant 销售助理Sales Clerk 店员、售货员Sales Coordinator 销售协调人Sales Engineer 销售工程师Sales Executive 销售主管Sales Manager 销售部经理Salesperson 销售员Seller Representative 销售代表Sales Supervisor 销售监管School Registrar 学校注册主任Secretarial Assistant 秘书助理Secretary 秘书Securities Custody Clerk 保安人员Security Officer 安全人员Senior Accountant 高级会计Senior Consultant/Adviser 高级顾问Senior Employee 高级雇员Senior Secretary 高级秘书Service Manager 服务部经理Simultaneous Interpreter 同声传译员Software Engineer 计算机软件工程师Supervisor 监管员Systems Adviser 系统顾问Systems Engineer 系统工程师Systems Operator 系统操作员Technical Editor 技术编辑Technical Translator 技术翻译Technical Worker 技术工人Telecommunication Executive电讯（电信）员Telephonist / Operator 电话接线员、话务员Tourist Guide 导游Trade Finance Executive 贸易财务主管Trainee Manager 培训部经理Translation Checker 翻译核对员Translator 翻译员Trust Banking Executive 银行高级职员Typist 打字员Wordprocessor Operator 文字处理操作员Aaccess discrimination 进入歧视 action research 动作研究adjourning 解散 adhocracy 特别结构administrative principle 管理原则 artifacts 人工环境artificial intelligence 人工智能工巧匠 avoiding learning 规避性学习ambidextrous approach 双管齐下策略Bbalance sheet 资产负债表 bcg matrix 波士顿咨询集团矩阵bona fide occupation qualifications 善意职业资格审查bounded rationality 有限理性 bureaucracy 官僚机构benchmarking 标杆瞄准 bounded rationality perspective 有限理性方法boundary-spanning roles 跨超边界作用Ccomputer-aided design and computer-automated manufacturing(cad/cam) 计算机辅助设计与计算机自动生产confrontation 对话 consortia 企业联合change agent 变革促进者 chaos theory 混沌理论charismatic leaders 魅力型领导者 charity principle 博爱原则coercive power 强制权 cohesiveness 凝聚力collaborative management 合作型管理 comparable worth 可比较价值competitive benchmarking 竞争性基准 confrontation meeting 碰头会constancy of purpose 永久性目标 contingency approach 权变理论corporate social performance 公司社会表现corporate social responsibility公司社会责任corporate social responsiveness公司社会反应 critical incident 关键事件current assets 流动资产 current liabilities 流动负债culture strength 文化强度 creative department 创造性部门craft technology 技艺性技术 contextual dimension 关联性维度continuous process production 连续加工生产 collectivity stage 集体化阶段clan control 小团体控制 clan culture 小团体文化coalition 联合团体 collaborative 协作网络centrality 集中性 centraliazation 集权化charismatic authority 竭尽忠诚的权力Ddecentralization 分权 democracy management 民主管理departmentalization 部门化 differential rate system 差别报酬系统dialectical inquiry methods 辩证探求法 division of labor 劳动分工downward mobility 降职流动 dynamic engagement 动态融合dynamic network 动态网络 domain 领域direct interlock 直接交叉 divisional form 事业部模式differentiation strategy 差别化战略 decision premise 决策前提dual-core approach 二元核心模式Eelectronic data-processing(edp) 电子数据处理 employee-oriented style 员工导向型风格empowerment 授权 encoding 解码end-user computing 终端用户计算系统 entrepreneurship 企业家精神equity 净资产 equity theory 公平理论espoused value 信仰价值 ethnocentric manager 种族主义的管理者expectancy theory 期望理论 expense budget 支出预算expense center 费用中心 external audit 外部审计external stakeholders 外部利益相关者 extrinsic rewards 外部奖励ethic ombudsperson 伦理巡视官 external adaption 外部适应性elaboration stage 精细阶段 entrepreneurial stage 创业阶段escalating commitment 顽固认同Ffamily group 家庭集团 financial statement 财务报表flat hierarchies 扁平型结构 flexible budget 弹性预算force-field theory 场力理论 formal authority 合法权力formal systematic appraisal 正式的系统评估 franchise 特许经营权formalization stage 规范化阶段 functional grouping 职能组合formal channel of communication 正式沟通渠道Ggame theory 博弈论 general financial condition 一般财务状况geocentric manager 全球化管理者 general manager 总经理globalization 全球化 gossip chain 传言链grapevine 传言网 global strategic partnership 全球战略伙伴关系general environment 一般环境 generalist 全面战略geographic grouping 区域组合 global company 全球公司global geographic structure 全球区域结构Hhawthorne effect 霍桑效应 heuristic principles 启发性原理hierarchy 科层制度 hiring specification 招聘细则horizontal linkage model 横向联系模型 hybrid structure 混合结构high tech 高接触 high-velocity environments 高倍速环境Iimpoverished management 放任式管理 income statement 损益表information transformation 信息转换 infrastructure 基础设施integrative process 整合过程 intelligent enterprises 智力企业internal audit 内部审计 internal stakeholder 内部相关者internship 实习 intrapreneurship 内部企业家精神intrinsic reward 内在报酬 inventory 库存, 存货internal integration 内部整合 interorganization relationship 组织间的关系intergroup conflict 团体间冲突 interlocking directorate 交叉董事会institutional perspective 机构的观点 intuitive decision making 直觉决策idea champion 构思倡导者 incremental change 渐进式变革informal organizational structure 非正式组织结构informal performance appraisal 非正式业绩评价Jjob description 职务描述 job design 职务设计job enlargement 职务扩大化 job enrichment 职务丰富化job rotation 职务轮换 job specialization 职务专业化Kkey performance areas 关键业务区 key result areas 关键绩效区Llabor productivity index 劳动生产力指数 laissez management 自由化管理large batch production 大批量生产 lateral communication 横向沟通leadership style 领导风格 least preferred co-worker(lpc)最不喜欢的同事legitimate power 合法权力 liability 负债liaison 联络者 line authority 直线职权liquidity 流动性 liaison role 联络员角色long-linked technology 纵向关联技术 losses from conflict 冲突带来的损失low-cost leadership 低成本领先Mmanagement by objective 目标管理 Managerial Grid 管理方格matrix bosses 矩阵主管 management champion 管理倡导者materials-requirements planning(MRP) 物料需求计划Mslow,s hierarchy of needs 马斯洛需求层次论marketing argument 管理文化多元化营销观 multiculturalism 文化多元主义multidivisional firm 多部门公司 moral rules 道德准则management by walking around(MBWA) 走动式管理matrix structure 矩阵结构 multinational enterprise(MNE) 跨国公司moral relativism 道德相对主义 mechanistic system 机械式组织middle-of-the-road management 中庸式管理 meso theory 常态理论multidomestic strategy 多国化战略mediating technology 调停技术Nna?ve relativism 朴素相对主义 need-achievement 成就需要norming 规范化 norms 规范nonprogrammed decisions 非程序化决策 nonsubstitutability 非替代性nonroutine technology 非例行技术 niche 领地Ooff-the-job training 脱产培训 on-the-job training 在职培训operational budget 运营预算 order backlog 订单储备organic system 有机系统 organizational development(OD) 组织发展orientation 定位 outcome interdependence 结果的相互依赖性outplacement services 外延服务 organization ecosystem 组织生态系统Pparadox of authority 权威的矛盾 paradox of creativity 创造力的矛盾paradox of disclosure 开放的矛盾 paradox of identify 身份的矛盾paradox of individuality 个性的矛盾 paradox of regression 回归的矛盾partial productivity 部分生产率 participative management 参与式管理path-goal model 路径目标模型 peer recruiter 同级招聘political action committees(PACs) 政治活动委员会polycentric manager 多中心管理者 portfolio framework 业务组合框架portfolio investment 资产组合投资 positive reinforcement 正强化production flexibility 生产柔性 profitability 收益率programmed decisions 程序化决策 psychoanalytic view 精神分析法paradigm 范式 personal ratios 人员比例pooled dependence 集合性依存 professional bureaucracy 专业官僚机构problem identification 问题识别 problemistic search 问题搜寻population ecology model 种群生态模型Qquality 质量 quality circle 质量圈question mark 问题类市场 quid pro quo 交换物Rrational model of decision making 理性决策模式realistic job preview(RJP) 实际工作预览reciprocal interdependence 相互依存性resource dependence 资源依赖理论routine technology 例行技术 retention 保留rational approach 理性方法 rational model 理性模型rational-legal authority 理性—合法权威Ssemivariable cost 准可变成本 sense of potency 力量感sensitivity training 敏感性训练 sexual harassment 性骚扰short-run capacity changes 短期生产能力变化 single-strand chain 单向传言链situational approach 情境方法 situational force 情境力量situational leadership theory 情境领导理论 sliding-scale budget 移动规模预算small-batch production 小规模生产 sociotechnical approaches 社会科技方法span of management 管理幅度 staff authority 参谋职权standing plan 长设计划 step budget 分步预算stewardship principle 管家原则 stimulus 刺激storming 调整阶段 strategic management 战略管理strategic partnering 战略伙伴关系 strategy formulation 战略制定strategy implementation 战略实施 strategic control 战略控制strategic contingencies 战略权变 satisficing 满意度subsystems 子系统 subunits 子单位synergy 协同 system boundary 系统边界structure dimension 结构性维度 sequential interdependence 序列性依存self-directed team 自我管理型团队 specialist 专门战略strategy and structure changes 战略与结构变革symptoms of structural deficiency 结构无效的特征Ttall hierarchies 高长型科层结构 task force or project team 任务小组或项目团队task independence 任务的内部依赖性 task management 任务型管理task-oriented style 任务导向型管理风格 total productivity 全部生产率Total Quality Management 全面质量管理 training positions 挂职培训training program 培训程序 transactional leaders 交易型领导transformational leaders 变革型领导 treatment discrimination 歧视待遇two-factory theory 双因素理论 two-boss employees 双重主管员工technical or product champion 技术或产品的倡导者Uunfreezing 解冻 unit production 单位产品Vvariation 变种子 variety 变量valence 效价 variable costs 可变成本vertical communication 纵向沟通 vertical integration 纵向一体化vestibule training 仿真培训 volume flexibility 产量的可伸缩性vertical linkage 纵向连接 venture team 风险团队value based leadership 基于价值的领导Wwin-lose situation 输赢情境 win-win situation 双赢情境workforce literacy 员工的读写能力 work in progress 在制品work flow redesign 工作流程再造成 work flow automation 工作流程自动化whistle blowing 揭发Zzero-sum 零---和zone of indifference(area of acceptance) 无差异区域(可接受区域)。
公共管理学专业英语词汇整理
公共管理学专业英语词汇目标mission/ objective 内部环境internal environment 外部环境external environment 集体目标group objective 计划planning 组织organizing人事staffing 领导leading 控制controlling步骤process 原理principle 方法technique经理manager 总经理general manager 行政人员administrator主管人员supervisor 企业enterprise 商业business产业industry 公司company 效果effectiveness效率efficiency 企业家entrepreneur 权利power职权authority 职责responsibility 科学管理scientific management现代经营管理modern operational management 行为科学behavior science生产率productivity 激励motivate 动机motive法律law 法规regulation 经济体系economic system管理职能managerial function 产品product 服务service利润profit 满意satisfaction 归属affiliation尊敬esteem 自我实现self—actualization 人力投入human input盈余surplus 收入income 成本cost 资本货物capital goods机器machinery 设备equipment 建筑building 存货inventory经验法the empirical approach 人际行为法the interpersonal behavior approach集体行为法the group behavior approach 协作社会系统法the cooperative social systems approach社会技术系统法the social—technical systems approach 决策理论法the decision theory approach数学法the mathematical approach 系统法the systems approach随机制宜法the contingency approach 管理任务法the managerial roles approach经营法the operational approach 人际关系human relation心理学psychology 态度attitude 压力pressure 冲突conflict招聘recruit 鉴定appraisal 选拔select 培训train报酬compensation 授权delegation of authority 协调coordinate 业绩performance考绩制度merit system 表现behavior 下级subordinate 偏差deviation检验记录inspection record 误工记录record of labor—hours lost 销售量sales volume 产品质量quality of products 先进技术advanced technology 顾客服务customer service 策略strategy 结构structure 领先性primacy 普遍性pervasiveness 忧虑fear 忿恨resentment 士气morale 解雇layoff批发wholesale 零售retail 程序procedure 规则rule规划program 预算budget 共同作用synergy 大型联合企业conglomerate 资源resource 购买acquisition 增长目标growth goal 专利产品proprietary product 竞争对手rival 晋升promotion 管理决策managerial decision 商业道德business ethics 有竞争力的价格competitive price 供货商supplier 小贩vendor 利益冲突conflict of interests 派生政策derivative policy 开支帐户expense account 批准程序approval procedure病假sick leave 休假vacation 工时labor—hour 机时machine—hour 资本支出capital outlay 现金流量cash flow 工资率wage rate 税收率tax rate 股息dividend 现金状况cash position 资金短缺capital shortage总预算overall budget 资产负债表balance sheet 可行性feasibility投入原则the commitment principle 投资回报return on investment 生产能力capacity to produce 实际工作者practitioner 最终结果end result 业绩performance个人利益personal interest 福利welfare 市场占有率market share 创新innovation 生产率productivity 利润率profitability社会责任public responsibility 董事会board of director 组织规模size of the organization 组织文化organizational culture 目标管理management by objectives 评价工具appraisal tool 激励方法motivational techniques 控制手段control device 个人价值personal worth 优势strength 弱点weakness 机会opportunity 威胁threat个人责任personal responsibility 顾问counselor 定量目标quantitative objective 定性目标qualitative objective 可考核目标verifiable objective 优先priority 工资表payroll 策略strategy 政策policy 灵活性discretion 多种经营diversification 评估assessment 一致性consistency应变策略consistency strategy 公共关系public relation 价值value 抱负aspiration 偏见prejudice 审查review 批准approval 主要决定major decision 分公司总经理division general manager 资产组合距阵portfolio matrix 明星star 问号question mark 现金牛cash cow 赖狗dog 采购procurement 人口因素demographic factor 地理因素geographic factor 公司形象company image产品系列product line 合资企业joint venture 破产政策liquidation strategy紧缩政策retrenchment strategy 战术tactics 追随followership个性individuality 性格personality 安全safety 自主权latitude 悲观的pessimistic 静止的static 乐观的optimistic 动态的dynamic 灵活的flexible 抵制resistance 敌对antagonism 折中eclectic 激励motivation 潜意识subconscious 地位status 情感affection 欲望desire 压力pressure满足satisfaction自我实现的需要needs for self-actualization 尊敬的需要esteem needs 归属的需要affiliation needs 安全的需要security needs 生理的需要physiological needs 维持maintenance 保健hygiene 激励因素motivator 概率probability 强化理论reinforcement theory 反馈feedback 奖金bonus 股票期权stock option 劳资纠纷labor dispute 缺勤率absenteeism 人员流动turnover 奖励reward 特许经营franchise 热诚zeal 信心confidence 鼓舞inspire 要素ingredient忠诚loyalty 奉献devotion 作风style 品质trait适应性adaptability 进取性aggressiveness 热情enthusiasm毅力persistence 人际交往能力interpersonal skills行政管理能力administrative ability智力intelligence 专制式领导autocratic leader 民主式领导democratic leader 自由放任式领导free—rein leader 管理方格图the managerial grid 工作效率work efficiency 服从obedience 领导行为leader behavior支持型领导supportive leadership 参与型领导participative leadership指导型领导instrumental leadership成就取向型领导achievement—oriented leadershipAutomated inspection 自动化检验automatic assembly system 自动化装配系统applied biomechanics 应用生物力学CAD/CAM 计算机辅助设计与制造computer integrated manufacturing system 计算机整合制造系统data structure 数据结构data base management system 数据库管理系统decision analysis 决策分析engineering economy 工程经济engineering statistics 工程统计facilities planning 设施规划factory diagnoisis and improvement method 工厂诊断与改善方法financial and cost analysis 财务与成本分析fuzzy theory and application 模糊理论与应用human-computer interaction （HCI）人因工程与计算机系统human factors engineering 人因工程human information processing 人类讯息处理human-machine system design 人机系统设计human resource management 人力资源管理human system diagnosis and improvement 人体系统诊断与改善industrial environment evaluation 工业环境评估industrial organizations and management 工业组织与管理industrial safety 工业安全information technology 信息技术intellectual property laws 智慧财产权法knowledge engineering 知识工程linear algebra 线性代数manufacturing automation 制造自动化manufacturing engineering 制造工程manufacturing management 制造管理manufacturing process 制造程序manufacturing systems and management 制造系统与管理market and marketing 市场与行销material flows automation 物流自动化mathematical programming 数学规划multicriteria decision making 多目标规划multi-criteria decision methods 多准则决策分析network analysis 网络分析numerical analysis 数值分析organization and management 组织与管理product and technology development management 产品与技术开发管理production management 生产管理production planning and control 生产计划与管制quality control 质量管理quality engineering 品质工程quality management techniques and practice 品质管理queueing theory 等候线理论reliability engineering 可靠度工程research，development and innovation management 研究发展管理semiconductor production management 半导体生产管理sequencing and scheduling 排序与排程simulation 模拟分析statistical method 统计方法stochastic processes 随机系统strategic management of technology 技术策略system analysis and design in large scale 大型系统分析与设计system performance evaluation 系统绩效评估技术system quality assurance engineering 系统品质保证工程systems engineering 系统工程systems simulation 系统仿真vision and colors 视觉与色彩work physiology 工作生理学work study 工作研究Accounting Assistant 会计助理Accounting Clerk 记帐员Accounting Manager 会计部经理Accounting Stall 会计部职员Accounting Supervisor 会计主管Administration Manager 行政经理Administration Staff 行政人员Administrative Assistant 行政助理Administrative Clerk 行政办事员Advertising Staff 广告工作人员Airlines Sales Representative 航空公司定座员Airlines Staff 航空公司职员Application Engineer 应用工程师Assistant Manager 副经理Bond Analyst 证券分析员Bond Trader 证券交易员Business Controller 业务主任Business Manager 业务经理Buyer 采购员Cashier 出纳员Chemical Engineer 化学工程师Civil Engineer 土木工程师Clerk/Receptionist 职员/接待员Clerk Typist & Secretary 文书打字兼秘书Computer Data Input Operator 计算机资料输入员Computer Engineer 计算机工程师Computer Processing Operator 计算机处理操作员Computer System Manager 计算机系统部经理Copywriter 广告文字撰稿人Deputy General Manager 副总经理Economic Research Assistant 经济研究助理Electrical Engineer 电气工程师Engineering Technician 工程技术员English Instructor/Teacher 英语教师Export Sales Manager 外销部经理Export Sales Staff 外销部职员Financial Controller 财务主任Financial Reporter 财务报告人F。
公关常用英语
公关常用词汇Academic community 学术团体Advertising 广告Announcement公告Article reprints 文章翻印Audiovisual communications 视听沟通Banks，insurers 银行，保险公司Belief 意见、信仰Biography 传记/简历Board of directors 董事会Brand-building 品牌打造Budgeting 预算Bulletin boards 公告牌Business objective 经营目标Byliner 署名作者Case history 个案记录Cause-related marketing 事件营销Change 变革Clerical employees 办公人员Client 客户Communication audits 沟通审查Communication vehicles 沟通工具Community neighbors 社区同胞Community publics 社区公众Community relations 社区关系Competitors 竞争对手Conflict 冲突Confrontation 对峙Conscience 良心Consumer movement 消费者运动Consumer 消费者Consumerism 消费者权益保护Contributions 捐赠Corporate codes of conduct 企业行为准则Corporate image 企业形象Corporate social responsibility 企业的社会责任Corporation 企业Counseling 顾问Cover-up 掩盖（手段）Credibility 可信性Crisis management 危机管理Customers 消费者Database marketing 网络营销Deals/distributors 交易商/分销商Desktop publishing 电脑排版Direct mail 直邮Distortion 歪曲Education 教育Electronic media 电子媒体E-lobbying 电子游说E-mail memorandum 电子邮件备忘录E-mail 电子邮件Employee communication strategies 员工沟通战略Employee communication tactics 员工沟通策略Employee communication 员工沟通Employee families 员工家庭Environment 环境Environmentalism 环境保护Ethics 道德（准则）Evaluation 评价Face-to-face 面谈Federal，state，local legislators 联邦，州，当地立法者Financial relations 金融公关Goodwill 商誉Government relations 政府关系Government 政府Grapevine rumor 小道消息Idea 思想、观念Insider trading 内部交易Integrated marketing communications 整合营销传播Interactive public relations 互动公关Internal video 内部录像International community 国际社区Interview 面访Investment community 投资团体Investor relations 投资者关系Investor 投资者Issues management 问题管理Journalist 记者Key messages 关键信息Labor unions 工会Lobbying 游说Local community relations 社区关系Management 管理Managers/supervisors经理/主管Marketing mix 市场营销组合Marketing publicity 营销宣传Marketing 行销Media contact and monitoring 媒体联络与监测Media directories 媒体库Media kit 媒体宣传袋Media 传播媒介Multinational corporation 跨国公司Narrowcasting 窄播News release 新闻发布Newsworthy 有新闻价值的On-line communications 在线沟通On-line media relations 在线媒体关系On-line monitoring 在线监测Online publicity 在线宣传Op-Ed 评论文章Persuasion 说服Pitch letter 产品宣传信Position paper 专题报告Press conferences 新闻发布会Press monitoring 媒体监测Press relations 媒体关系Press新闻界Print media 印刷媒体Print publications 印刷出版物Product promotion 产品促销Product publicity 产品宣传Project team 项目小组Public aspiration 公众抱负Public attitudes 公众态度Public awareness 公众意识Public issues management 公共事务管理Public mood 公众情绪Public need 公众需要Public opinion 舆论Public policy forecasting 公共政策预测Public relations advertising 公关广告Public relations agency 公关公司Public relations counseling and research 公关咨询与调研Public relations department 公关部Public relations objectives/strategies 公关目标/战略Public relations plan 公关计划Public relations programs 公关方案Public relations tactics 公关策略Public relations 公共关系Public sentiment 公众意见Public service announcement 公益宣传广告Publicity 宣传Questionnaire 问卷Regulatory authorities 监管当局Research 调研Risk communication 危机沟通Round-up article 摘要文章Sales promotion 促销Sample 样本Satellite media tours 卫星连线访谈Sensationalism 轰动手法Situational analysis 形势分析Societalexpectations 社会预期Soft news 软性新闻Special interest groups 特殊利益团体Speech 演讲Speech-writing 演讲稿写作Spin 扭曲事实Spokesperson代言人Standby statement 备用声明Stockholders 股东Subterfuge 托词Supervisory communications 上下级沟通Suppliers 供应商Surveys 调查Talk radio 电台访谈节目Target audience 目标受众Telephone communication 电话沟通Third-party endorsement 第三方认可Top management 高层管理Trade associations 行业协会Trade show 行业展览Truth 真相TV interviews 电视访谈Two-way communication 双向沟通Value 价值观Video conferences 视讯会议Video news releases 视讯发行Web relations 网络公关Web site newsroom 网上新闻室Web site 网站World Wide Web 国际互联网Writing 写作。
公关英语
公关术语PR GLOSSARYCONTENT 目录04 NEW CLIENT DEVELOPMENT新客户开发12 STRATEGY & PLANNING(10 STEPS)战略与规划（十步）27 MEDIA媒体42 EVENT活动56 MARKETING市场营销64 ACCOUNTING财务68 Widely-Used Advertising Terms in PR Practice公关服务中常见广告词汇New Client Development新客户开发Billing Process招标流程agenda议程agreement协议approval批准bidding招标brainstorm头脑风暴，点子会议case案例client客户competitor analysis竞争对手分析confidential机密的confidentiality agreement保密协议confirm确认contact联系，联系人contract合同deadline最终期限feedback反馈financial report/financial statement财务报告item条款minute/memo备忘录offer出价owner出价partner合作伙伴pending待解决的pitch(专业顾问公司)竞标，竞争客户的业务pitch letter招标书pitcher竞标人presentation讲标，演讲型陈述project项目proposal提案remark备注report报告retainer（已签约）常规客户sign签署，签字team work团队合作tendor投标（书）tentative尝试性的theme/topic主题vendor小贩，供应商Company Profile公司简介bio（biography）简历（传记）board of directors董事会briefing情况介绍，吹风会brochure/pamphlet介绍手册company history公司历史copyright版权executive board管理团队intellectual property right知识产权management team CV’s（curriculum vitae）领导层简介mission statement使命书patent专利Practice服务内容brand marketing 品牌营销brand building品牌塑造brand development品牌开发brand positioning 品牌定位brand repositioning品牌再定位celebrity marketing名人效应营销cross marketing and promotion交叉营销demarketing缓适营销educational programming教育规划entertainment marketing娱乐业市场营销event proposal活动策划grassroot marketing地毯式营销name-brand名牌，品牌product launch产品发布product publicity产品宣传publicity-driven promotion宣传导向的促销retail marketing零售业市场营销special event特别活动communication training沟通培训development of message信息开发media training媒体培训presentation skills training宣讲技巧培训speech preparedness准备发言稿constituency relations顾客关系association marketing协会营销public interest group relation公众利益群体的关系third-party lobbying第三方游说corporate & financial communications公司和金融转播implementation and communications执行和沟通policy development and initiatives政策制定stakeholder engagement and partnerships股东约定和合伙关系crisis & issues management危机管理crisis procedure guidelines危及程序指导方针crisis simulation危机模拟issues advertising声明issues management问题管理litigation support诉讼支持online crisis preparedness网上危机防范risk assessment风险评估stakeholder outreach股东范围vulnerability analysis危机程度分析event management活动管理corporate identity film企业形象短片live studio（具有较好混音设备的）录音室，播音室meeting & event会议和活动webcast & broadcast在线直播government relations政府公关central government中央政府front-page issue/story头版新闻local government地方政府national government全国政府trade association行业协会interactive service 互动服务extranet外部网flash图片；新闻；消息flash animation/programming flash消息制作internet互联网intranet内部网newsflash快讯online content development 网上内容开发viral marketing program病毒性传播web design网页设计web programming网页编程webcast网页传播webinar网络论坛media relations媒体关系audience targeting受众确定audit审计database development and maintenance数据库开发和维护editorial campaign and maintenance 数据库开发和维护editorial campaign宣传活动media tours媒体拜访，媒体外出巡游strategy and message development战略和信息开发tracking and analysis（媒体）跟踪和分析organizational communication组织沟通divestiture/divesture/divest剥夺财产，收回投资large-scale technology improvement大规模的科技进步leadership transition and development领导风格的转变和发展merger and acquisition兼并与收购organizational restructuring 机构重组recruiting and retaining a high performance招聘和保留高效的工作团队others其它article release稿件发布communication strategy传播策略evaluation评估market research市场研究planning & counseling计划与辅导public affairs公共食物publicity公共传播，宣传publicity campaign宣传攻势writing撰稿Service Practice服务行业airlines and transportation航空和运输业apparel服装业banking & securities银行和证券业education教育业energy能源entertainment娱乐业environmental legislation and regulation环境立法和管理条例extractive（oil/gas/mining）采掘业（石油/天然气/采矿）financial service金融业food and hospitality食品和招待行业footwear鞋业gambling赌博业health care医疗卫生information technology信息技术pharmaceutical制药业science & technology科技telecommunications电讯，通讯textile纺织业utilities公共事业Strategy & Planning（10 steps）战略与规划（十步）1-Clarify Objectives阐明目标action行动attitude态度boycott联合抵制bribe/bribery贿赂business issue商业问题cash flow现金流combat/balance/defuse/neutralize阻击/平衡/分散negative attitude中立化负面态度consumer product消费品convenience product日用品exchange交换financial performance财务表现fraud欺诈fund raising筹集资金funding提供资金goal（远期）目标identify/educate/activate positive attitude发现/教育/激活正面态度image形象industrial product工业品malfeasance渎职objective目的opinion意见payback收益product failure不合格产品product tampering篡改产品profit利润profit margin利润额度public attitude公众态度public interest issue公共利益问题recall产品召回reputation信誉reshuffle重组restructuring组织调整return on investment（ROI）投资回报率share price股价site closing关闭站点specialty product特殊品strike罢工transaction交易unsought product冷门产品2-Situation Analysis形式分析background analysis背景分析client product顾客产品competitor竞争对手context场合；环境；背景customer value 客户价值demand需求distribution分销evolving technology发展中的技术，不断改进的技术exploratory research探索性调研framework框架gather facts搜集信息industry工业；制造业；行业leadership challenge领导力挑战legislation立法market demand市场需求marketing intelligence营销情报needs需要obstacle障碍pricing定价profitability盈利能力public aspiration公众渴望public mood公众情绪public need公众需求regulation法规，规定sales and market share销售和市场份额sector行业；部门slogan口号，广告语snapshot快照，简况strategy战略tactic措施tipping point有利的拐点trend趋势wants欲望brand audit品牌审计aided or tipped awareness提示知名度attention value注意度badge of authenticity货真价实的标志brand association 品牌联系brand awareness品牌知名度brand consolidation品牌巩固brand contact品牌接触brand equity品牌资产brand experience品牌体验brand extension品牌延伸brand identity品牌识别brand image品牌形象brand interest品牌兴趣brand loyalty品牌忠诚度brand mapping品牌定位图brand personality品牌个性brand preference品牌偏好brand recognition品牌认知brand reliability品牌可信赖度brand reputation品牌美誉度brand stewardship品牌管理brand story品牌故事durability耐用度non-branded competition不打品牌竞争perceived quality品牌认知度premium image高品质外观relevance相关度serviceability服务度，可使用度sky-high image极高的形象switching cost（品牌）转换成本top of mind第一提及知名度unaided or untipped awareness未提示知名度unawareness无知名度unified image形象统一universal identity统一标识media audit媒体审计circulation发行量circulation audit发行量审核controlled circulation赠阅发行exposure value暴露值gross rating points毛评点guaranteed circulation基本发行量image deterioration形象坏损impressions暴露度，印象分media analysis媒体分析media confirmation媒体确认media crisis媒体危机media map媒体资源库media planning媒体策划media storm媒体风暴media subclass媒介细分media units媒介单位paid circulation订阅发行primary circulation初级发行量readability可读性secondary/pass-along reader二级读者secondary/pass-along readership二级读者量total intensity传播强度total pressure传播压力analysis form client`s prospect从客户角度分析associated benefits相关收益attributes品质；特质committed buyer承诺购买者follower跟随着habitual buyer习惯购买者key audience重点受众leader领导者like-a-friend buyer情感购买者personality个性satisfied buyer满意购买者underdog弱者；失败者value价值industry/market sector analysis行业/市场分析analyst quote report分析员举证分析best practice analysis最佳方法分析brand mission品牌使命brand promise品牌承诺client research客户调查competitive site analysis竞争地位分析consumer消费者database search数据库调查distributor分销商industry analysis行业分析key player主要竞争对手market development市场开发market intermediaries市场中介market penetration市场渗透non-profit sector非盈利行业organization identity企业特征organizational analysis组织分析perception analysis认知分析policy analysis政策分析products and applications产品和应用retailer零售商ROI-based analysis基于投资回报率的分析selling concept推销观念societal marketing concept社会营销观念value chain价值链3-Audience Identification and Profile受众身份确定和解析audience受众buying style购买方式celebrity opinion leader名人舆论领袖demographics人口统计学high priority audience优先受众intermediary audience中间受众internal audience内部受众lay audience外行受众marginal public边缘公众media habit媒体习惯opinion leader（expert，gov.officials）舆论领袖（专家，政府官员）primary public重要公众psychology心理学public opinion hero公众舆论领导secondary public次要公众self-image自我形象target audience目标受众target audience differentiators目标受众区别点uncommitted public中间公众4-Discover Key Insight发现主要见解agent代理商brand confusion品牌迷惑（品牌混淆）broker经纪人burning issues燃眉之急channel销售渠道channel partner销售渠道合作伙伴distribution channel分销渠道exclusive distribution独家经销financial leverage财务杠杆franchised organization特许专卖店idea screening构思筛选leverage提升，影响，借助range of product 产品范围reliability可靠性SWOT grids WOT矩阵分析SWOT-Strength，Weakness Opportunity，Threat优势，若是，机遇与威胁（状况与形式分析）weight of client客户重要程度Wholesaler批发商5-Set Measurable Program Objectives设定可测的项目目标adopt an attitude持某种看法和态度build preference/preference building打造偏爱度increase awareness提高认知度increase exposure增加曝光度increase presence增加出场；扩大（存在）影响力maintain leadership 保持领导者地位overpromise 过度承诺，夸海口overtake 超越rating排名sales leads销售领先shift an attitude 改变态度6-Define Program Strategy制定项目策略approach方法benchmarking commitment检验承诺client-centric strategy客户服务中心战略dialogue strategy对话战略insight见解Non-governmental organization（NGO）非政府组织NGO and community relations strategies非政府组织和社团关系战略operating strategy运行战略partnership initiative伙伴关系设想road map活动安排表strategic philanthropy战略性慈善事业well-rounded internet strategy全面的网络战略7-Message Development信息开发b-roll传送未被编辑过的连续镜头给听众和观众的行为emotional appeals感性诉求fact事实figure数字groundwork基础工作key message 关键信息key message by audience/platform根据受众平台划分的不同关键信息matrix矩阵message audit信息审计message platform信息平台message weight信息力度moral appeals理性诉求sound bite（信息）切入点（原指某采访录音片段，因其辛辣、讽刺而被播出）statistics统计数据template模板third party endorsement第三方认可umbrella message伞形信息8-Identify Media Strategy制定媒体策略blueprint蓝图、计划by word mouth口头传播effective有效的efficient有效率的media briefing媒体吹风会media maintenance媒体维护media monitor媒体监控media policy媒体措施media profile媒体简介media trip媒体旅行message delivery信息投递opinion watchdog舆论监督outlet出口podcast播客；网络视频发布word-of-mouth舆论导向9-Define Program Tactics制定项目实施措施beat采写范围consumer contest消费者竞赛flame war论坛上的激烈争论gopher地鼠，在网上搜索信息guest spot特邀嘉宾栏目；客串表演knock off翻印本，冒牌货，廉价仿制品news conference新闻发布会newsreel新闻影片online channel网上频道photo Op（opportunities）抓拍、抢拍的新闻照片press conference记者招待会public service announcement电台或电视台的公益广告radio promotion广播促销spots插播在两个广播或电视节目间的内容the charts每周流行音乐排行榜video news release视频新闻发布10-Develop Evaluation Plan制定评估计划attitudinal shift态度改变audience rating视听率awareness，attitudes and behavior tracking studies认知、态度和行为跟踪调查behavior shift行为改变bounce back survey重新调查bulletin board discussion analysis商业和促销分析chat room聊天室client mix driver analysis顾客混合驱动分析content of media coverage媒体覆盖内容coupon redemption rate优惠券回收率customer satisfaction index客户满意指数customized survey定制调查desired effect期待得到的结果diagnostic information诊断信息effective frequency有效频次effective reach有效收视/收听率end audience终端受众event attendance活动出席人数favorability受欢迎程度frequency频次frequency discounts频率折扣gauge outcomes评估结果hit rate点击率impact影响力landscape matrix环境基础评估material distribution物品发放measurable objectives可测量的目标media assult媒体攻势media coverage媒体覆盖media coverage analysis媒体覆盖分析media environmental媒体环境media outreach媒体覆盖范围media uptake媒体认同national overlay全国覆盖objective match audience目标与受众匹配output输出pick-up rate采用率placement（文章）投放program refinement 项目细化promotion effect促销效果quality of media coverage媒体覆盖质量quantity of media coverage媒体覆盖数量ramping up process艰难的向上攀爬过程reach收视率；收听率recap扼要重述新闻报道中的内容space/length篇幅speaking board发言板tone语调vehicle载体volume of media coverage媒体覆盖容量website traffic网站流量MEDIA媒体Media Classification媒体分类by importance按重要程度分A-level media A类媒体B-level media B类媒体cool media冷媒体core media核心媒体high profile daily newspaper高知名度日报hot media热媒体main media主流媒体non-mainstream media非主流媒体strong media强势媒体by region按地域分foreign media外国媒体international media国际媒体local media本地媒体media in East China华东媒体media in South China华南媒体national media全国媒体Northeastern media东北媒体Northwestern media西北媒体out-of-country media境外媒体out-of-home media户外媒体out-of-town media外地媒体provincial media省级媒体regional media 区域媒体secondary city media 地市级媒体Southwestern media 西南媒体by content按内容分general media大众媒体specialized media专业媒体trade media/vertical media行业媒体by style按风格分automobile media汽车媒体consumer media 生活消费类媒体consumer travel title消费旅游刊物direct marketing media直销营销类媒体education media教育媒体fashion media时尚类媒体female publication女性刊物finance media财经媒体housing & property media房产媒体lifestyle media生活类媒体male publication男性刊物management media 管理类媒体medicine media医药媒体photographer media摄影类媒体political media时政类媒体securities media证券媒体trade travel贸易旅游刊物by vehicle按传播载体分air-cast（用）无线电广播airing无线电广播，电视广播airwave电视，广播的频道，电波broadcasting广播bulletin新闻快报；公报；小报；会刊cable network有线网络digital interactive media数字互联媒介digital media数字媒介electronic media电子媒介forum论坛gutter press八卦刊物house organ内部刊物interactive TV互动电视magazine杂志mouthpiece机关报；代言人news magazine新闻杂志，时事刊物news organ报纸，新闻杂志，新闻喉舌newspaper报纸on-line media网上媒体on-line newspaper网上报纸popular paper大众化报纸；通俗报纸poster招贴，海报，帖子print media平面媒体publication刊物specialized e-zine网上专业杂志tabloid小报tabloid press通俗小报talk radio电台脱口秀talk show名人访谈节目TV newscast电视新闻广播TV series电视系列片TV show电视节目Web portal门户网站Publication period出版周期bi-monthly双月刊bi-weekly半月刊daily日刊field pickup现场转播issue（报刊、杂志）期live program现场直播monthly月刊periodical期刊quarterly季刊Sunday supplement周日增刊Supplement号外；副刊；增刊weekly周刊weekly newspapers周报Space Position版面位置banner headline，streamer headline通栏标题broadsheet大（开版）报cover date封面日期cover paper封面cover position封面位置front page首页；头版full position黄金版面；醒目位置gatefold门式折页gutter中缝headline标题，大字标题，头条新闻inner page内页insert插页sub-top line小头条supers叠top line头条All Kinds of Articles文章类型affair绯闻anecdote趣闻轶事back alley news/grapevine/hearsay小道消息box花边新闻bylined article署名文章caption图片说明clipping剪报column专栏；栏目continued story连载故事；连载小说correction更正（启事）correspondence column读者来信专栏cover story封面报导customer success story客户成功案例cutline插图说明digest文摘e-clipping电子扫描件editorial社论，社评evaluating评测exclusive news独家新闻experienced article体验稿extra号外eye-witness account目击者；记者见闻feature/feature article特写；专稿fiddler’s news假的，不准确的消息foreign news国外新闻front-page news头版新闻general market article市场综述稿general news article新闻综述稿hard news硬新闻；纯新闻heavy news坏消息；不幸的消息highlights要闻home news国内新闻hot news热点新闻insertion order加插刊登通知job’s news不幸的消息，凶讯（出自《圣经》）latest news/spot news/stop-press news最新消息media event传媒瞩目的事件monograph专刊narration解说词news release新闻稿news vista新闻回顾与展望newsflash新闻快讯newsletter时事通讯；新闻信札，业务通信obituary讣告one-on-one interview专访pet topic/hot topic热门话题photo news图片新闻position paper意见书，表达对问题所持见解的论文press hot line 新闻热线press release（通讯社或政府机构发布的）新闻稿product article产品稿product explanation产品说明profile人物专访；人物特写public notice公告review评论round-up综述scandal丑闻sex scandal性丑闻sidebar花絮新闻slice of life生活片段soft news软新闻solicit article征文special report特别报道special topic专题speechwriting撰写讲演稿standby statement备用声明story消息；稿件；文章successful story成功案例technical articles技术性文章tie-in chart配图tip内幕新闻topical issue热门话题trade news行业动态white paper白皮书，官方政府报告wrap-up综合报道，简讯Reporting Style报道方式bias片面性covert coverage隐形采访；秘密采访cover-up隐藏，掩盖distortion歪曲editorial promotion编辑推介；社评推介folo（=follow-up）跟踪报道hype大肆宣传，炒作，夸大的宣传in-depth interview深度采访in-depth reporting深度报道media coverage媒体报道量media hype/media pitch媒体炒作negative report负面报道neutral report中性报道objectivity客观性off the record不宜公开报道positive report正面报道puffery夸大slant主观报道；片面报道subterfuge托词，花招，诡计，手段Writing Structure结构banner通栏标题body新闻正文close/trial close结尾dialog对白filler补白interior paragraphs内容段落kicker肩题lead导语marginal note旁注master head报头；刊头；报名；刊名monolog copy独白式正文narrative copy叙述式正文news peg新闻电头picture-caption copy图片说明式正文preamble序言subhead副标题tagline标题句text正文thumbnail小样thumbnail description概述thumbnail sketch简述Writing Style写作技巧analogy 类比essay随笔human interest人情味hyperbole夸张法imagery比喻inverted pyramid倒金字塔（写作结构）jingles歌谣式metaphor隐喻personification technique拟人化prose散文road blocking路障式straight announcement直截了当式suspended interest悬念Article Edition Process文章编辑过程blank“开天窗”boil压缩篇幅carry刊登censor审稿crop剪辑图片cut删改deadline截稿时间editor-in-chief and approve主编审阅file发稿follow up跟稿general editor check and approve总编审阅kill(a story)枪毙稿件localize本土化meeting before edition编前会order edition订版placement of articles文章投放polish润色printing印刷proofread校对。
商务英语词汇大全
商务英语词汇大全一、基本商务术语1. 商务活动（Business Activity）2. 市场营销（Marketing）3. 销售额（Sales Revenue）4. 成本（Cost）5. 利润（Profit）6. 投资回报率（Return on Investment, ROI）7.SWOT分析（Strengths, Weaknesses, Opportunities, Threats）8. 目标市场（Target Market）9. 市场细分（Market Segmentation）10. 定位（Positioning）二、商务谈判术语1. 谈判（Negotiation）2. 合同（Contract）3. 报价（Quotation）4. 还价（Counteroffer）5. 成交（Close the Deal）6. 付款方式（Payment Terms）7. 交货期（Delivery Time）8. 质量保证（Quality Assurance）9. 售后服务（Aftersales Service）10. 合作伙伴（Business Partner）三、商务函电术语1. 询盘（Inquiry）2. 报盘（Offer）3. 订单（Order）4. 发票（Invoice）5. 装箱单（Packing List）6. 信用证（Letter of Credit, L/C）7. 汇票（Bill of Exchange）8. 托运单（Shipping Order）9. 提单（Bill of Lading）10. 保险（Insurance）四、人力资源术语1. 招聘（Recruitment）2. 简历（Resume）3. 面试（Interview）4. 培训（Training）5. 薪资（Salary）6. 福利（Benefits）7. 绩效考核（Performance Appraisal）8. 晋升（Promotion）9. 劳动合同（Labor Contract）10. 职业规划（Career Planning）五、企业运营术语1. 企业战略（Corporate Strategy）2. 企业文化（Corporate Culture）3. 组织结构（Organizational Structure）4. 部门（Department）5. 团队协作（Teamwork）6. 项目管理（Project Management）7. 生产计划（Production Plan）8. 供应链管理（Supply Chain Management）9. 库存（Inventory）10. 客户关系管理（Customer Relationship Management, CRM）六、财务与会计术语1. 财务报表（Financial Statements）2. 资产（Assets）3. 负债（Liabilities）4. 所有者权益（Owner's Equity）5. 现金流（Cash Flow）7. 资产负债表（Balance Sheet）8. 利润分配（Profit Distribution）9. 折旧（Depreciation）10. 纳税（Taxation）七、国际贸易术语1. 进口（Import）2. 出口（Export）3. 贸易壁垒（Trade Barrier）4. 关税（Tariff）5. 配额（Quota）6. 原产地证明（Certificate of Origin）7. 贸易术语（Trade Terms，如FOB、CIF等）8. 国际支付（International Payment）9. 外汇（Foreign Exchange）10. 世界贸易组织（World Trade Organization, WTO）八、市场营销策略术语1. 市场调研（Market Research）2. 产品生命周期（Product Life Cycle）3. 广告（Advertising）4. 促销（Promotion）5. 公关（Public Relations）6. 品牌战略（Brand Strategy）7. 网络营销（Internet Marketing）8. 社交媒体营销（Social Media Marketing）9. 客户满意度（Customer Satisfaction）10. 忠诚度计划（Loyalty Program）九、企业管理术语1. 领导力（Leadership）2. 决策（Decision Making）3. 风险管理（Risk Management）4. 企业伦理（Business Ethics）5. 知识管理（Knowledge Management）6. 创新能力（Innovation Capability）7. 企业形象（Corporate Image）8. 危机管理（Crisis Management）9. 持续改进（Continuous Improvement）10. 企业社会责任（Corporate Social Responsibility, CSR）十、电子商务术语2. 在线支付（Online Payment）3. 网络安全（Network Security）4. 顾客评价（Customer Review）6. 网络营销策略（Online Marketing Strategy）7. 搜索引擎优化（Search Engine Optimization, SEO）8. 率（Clickthrough Rate, CTR）9. 转化率（Conversion Rate）通过这些词汇的积累，您将能够在商务交流中更加得心应手，展现出您的专业素养和沟通能力。
一些常见常用的公关摄影英语单词
一些常见常用的公关摄影英语单词公共关系 Public Relations视觉传播Visual Communication公关摄影PR Photography航拍摄影Aerial Photography延时摄影Time-lapse Photography产品摄影Product Photography建筑摄影Architectural Photography光绘摄影 Light Painting Photography汽车摄影 Automobile Photography商务人像Business Portrait纪录片Documentary花絮Sidelights图片直播Photo Livecast十秒短视频10sec clip官方摄影师Official Photographer首席摄影师Chief Photographer资深摄影师Senior Photographer摄像师Cameraman平面修图师Photo Retoucher视频剪辑师Video Editor灯光师Gaffer音效师Soundman化妆师Dresser导演/总监Director助理Assistant制片人Producer合伙人 Partner客户 Client客户经理Account Manager经销商 Distributor零售商 Retailer供应商 Supplier参展商Exhibitor峰会 Summit博览会 Expo学术研讨会Academic Seminar新品发布会New Product Launching Event 公司年会Corporate Annual Meeting流程Rundown彩排Rehearsal空镜Scenery Shot签到Sign in来宾交流Mingle互动体验Interaction & Experience 主旨演讲Keynote Speech论坛Forum高峰论坛 Summit Forum主题论坛Theme Forum分论坛Sub Forum圆桌对话/小组讨论Panel Discussion 开幕仪式Opening Ceremony闭幕仪式Closing Ceremony启动仪式Launching Ceremony签约仪式Signing Ceremony颁奖仪式Award Ceremony新闻发布会Press Conference媒体采访Media Interview茶歇Tea Break鸡尾酒招待会 Cocktail Reception 晚宴Gala Dinner余兴派对After Party祝酒Toast演出Performance抽奖Lucky Draw勘场Scouting安检Security Check红毯 Red CarpetVIP休息室VIP Lounge主会场Plenary Hall大礼堂Auditorium交流区Mingle Zone展区 Exhibition Area展位 Booth舞台Stage控台Console影棚Studio器材Equipment镜头Lens广角镜头Wide-angle Lens 长焦镜头Tele-photo Lens 鱼眼镜头Fish-eye Lens定焦镜头Fixed Focal Lens 微距镜头Macro Lens移轴镜头Tilt-Shift Lens无人机UAV/Drone三脚架Tripod独脚架Unipod闪光灯Flashlight造型灯 Modelling Light讯道系统EFP System斯坦尼康Steadicam摇臂Rocker Arm轨道Track易拉宝Banner集体照Group Photo单人照Individual Photo自拍 Selfie特写Close-up Shot全景图 Panorama样片 Sample反光 Reflection畸变 Distortion视频剪辑Video Editing后期修图Photo Retouching 光圈Aperture快门Shutter白平衡White Balance焦点Focus焦距Focal Length对焦Focusing手动对焦Manual Focusing自动对焦Automatic Focusing 像素Pixel码流Code Stream渲染Render1太字节 1 Terabyte (1T)1吉字节 1 Gigabyte (1G)1兆字节 1 Megabyte (1M)1千字节 1 Kilobyte (1K)脸书 Facebook推特 Twitter抖音 Tik Tok微信 WeChat二维码 QR Code着装要求 Dress Code商务装 Business Attire报价 Quote报价单 Quotation 发票 Invoice。
广告、金融、公关行业常用专业英语
创作用语广告讯息advertising message 艺术art 艺术方向art direction 艺术家artist美术总监art director 大创意big idea 头脑风暴法brainstorming传播媒介communications media 概念化conceptualization 方案人员copywriter创意纲要creative brief 创意总监creative director 创意过程creative process创意金字塔creative pyramid 创意creative 创造creativity 感性诉求emotional appeals控险家explorer 事实型思维fact-based thinking 信息性informational 法官judge指定mandatories 讯息战略message strategy 非文字nonverbal 产品概念product concept 理性诉求rational appeals 目标受众target audience 技巧technical 转换性transformational 价值型思维value-based thinking 文字的verbal 形象化visualization 战士warrior样片animatic 动画技法animation techniques 声频audio 艾耶1号式Ayer No.1利益式标题benefit headlines 正文body copy 粗体boldface 照相制版camera-ready art 表演纲要casting brief 结尾close 命令式标题command headlines末稿comprehensive layout/comp 演示demonstrati 设计design 技巧式正文device copy对白/独白式正文dialog/monolog copy 旁白donut 标题headline 吸引技巧hook图标icon 插图画家illustrators 企业形象式正文institutional copy整合广告integrated commercial 内容段落interior paragraphs 斜体italic歌谣式jingles 肩题kicker 布局图layout 预备段落lead-in paragraph生活方式式技法lifestyle techniques 标志logotypes 助记手段mnemonic device音乐式广告musical commercials 音乐标志musical logo 叙述式正文narrative copy新闻/信息式标题news/information headlines 出镜头on camera 拼版paste up摄影师photographers 图片说明式正文picture-caption copy方框图片式布局picture-window layout 招贴式格式poster-style format主持人式广告presenter commercial 启发式标题provocative headlines疑问式标题question headlines 广播人物radio personality 脚本script印签seal 签名signature cuts 生活片段slice of life 口号slogans故事板storyboard 故事板草图storyboard roughs 直截了当式straight announcement直接推销式正文straight-sell copy 副标题subhead 标题句taglines 证言testimonial正文text 主题句theme lines 小样thumbnail 收尾trial close 图形部分visuals旁白voiceover 模拟校样analog proof 动画animation 合成片answer print 光圈aperture 音控台audio console 底片base art 出血版bleeds 蓝线blueline照相排版术camera-ready art 字符计算式character-count method电影摄影师cinematographer 截止期closing date 色基color key 分色color separation连续调continuous tones 控制室control room 组排copy cast 封面纸cover paper青、黄、红、黑印刷CYMK printing 数字媒介digital media 数字校样digital proof数码视频效应装置DVE units导演director 特排字体display type 复制带dubs拷贝dupes 电子制作electronic production 晒版台纸flats 一套铅字font四色印刷four-color process 网目凸版halfone plate 网屏halftone screen互动电视interactive TV 任务夹job jacket 出格kerning 电脑亭kiosk加空铅leading 硬性软片line film 线画版line plate 实景真人live action外景地location 制片场lot 指令mandatories 公共场所mass audience venue母带master tape 合成样片mixed interlock 助记手段mnemonic device多媒体演示multimedia presentation 正色投影胶片orthographic film透明塑料膜overlay 个人场所personal audience venue 平台使用费platform licensing后期制作阶段postproduction phase 开印前阶段prepress phase预备阶段preproduction phase 印刷制作经理print production manager印刷制作过程print production process 非公开场所private audience venue 制片人producer制作阶段production phase 复映复播追加酬金residual fee 反差套印reverse knockout无衬线字体sans serif 最低合同工资scale 衬线字体serif 一场session 特技special effects 插播广告spots 剥版stripping 叠supers 演播人员talent 自动台词提示器teleprompter课本纸text paper 正文字体text type 合套trap 字系type families 排印工艺typography网页Web page 单词计算式word-count method 工作样片work print 书写纸writing paper公共关系用语社论式广告advertorial 倡导广告advocacy advertising伏击式营销ambush marketing视听材料audiovisual materials 公告牌bulleting boards 社会参与community involvement企业广告corporate advertising 企业识别广告corporate identity advertising危机管理crisis management 娱乐entertainment 展品exhibits 特写feature articles内部通报house organ 以货代款in kind 机构广告institutional advertising游说lobbying 前期市场企业广告market prep corporate advertising营销公关marketing public relation 新闻简报news/press release 意见抽样opinion sampling慈善行为philanthropy 招贴posters 传媒炒作press agentry传媒工具press/media kit公共事务public affairs 公共关系户public relations 公共关系广告public relations advertising 宣传publicity 公众publics 招聘广告recruitment advertising 声望经营reputation management 撰写讲演稿speechwriting赞助sponsorship 赛场营销venue marketing新闻通报录像video news release广播媒介用语执行证明书affidavit of performance 受众构成audience composition受众占有率audience share 时间表avails 一刻平均听众数average quarter-hour audience一刻平均收听率average quarter-hour rating 一刻平均占有率average quarter-hour share交换辛迪加barter syndication 无线电视broadcast TV 有线电视cable TV 单位成本CPP千人成本CPM 累积听众数cumulative persons 累积收听率cumulative rating时段组合day-part mix 预定市场区域designated market areas 班车时间drive time首播辛迪加first-run syndication 毛评点gross rating points 开机家庭HUT形象移植imagery transfer 信息式广告informercial互相连接interconnect存货inventory 地方时间local time 赔偿条件make-goods 广播电视网networks网外辛迪加off-network syndication 协办participation basis 占位价格preemption rate黄金时段prime time 节目式广告PLA 节目收率视program rating节止编排形式programming formats 视听率调查服务公司rating services电台指定时间run-of-station 赞助sponsorship 点播广播spot announcement点播广播spot radio 受众总数total audience 总体受众计划total audience plan电视家庭TVHH 特高频UHF 甚高频VHF 广告网络ad networks广告查询ad request 横幅广告banner 阔幅说明书broadsides 手册brochures商业回邮件business reply mail 按钮button有线调制解调器cable-modem目录catalogs光驱CD-ROM分类广告Web站classified ad Web site点击率click rate点进率click-throughs编辑名录compiled lists小甜饼cookies立体创意直邮creative dimensional direct mailing 数字互动媒介digital interactive media直接电脑Direct PC 直邮广告direct-mail advertising 折页folders主页home pages专属名录houselists 内部刊物house organs 互动电视interactive TV 互联网Internet互联网服务供应商Internet service provider 插播广告interstitial 关键词keyword电脑亭kiosk信件公司letter shop名录经纪人list broker 邮件反应名录mail-response lists 明信片postcards 推播技术push technology 销售信函sales letters 搜索引擎search engines 邮简self-mailers 赞助sponsorship 公告书statement stuffersWeb浏览器Web browser网页Web pageWeb电视Web TV万维网World Wide Web户外媒介用语广告礼品advertising specialty自动取款机ATM基本巴士单位basic bus展台booths路牌bulletin structure车内尾部招贴car-end posters电影贴片广告cinema advertising名录directories8张招贴eight-sheet posters电子显示屏electronic signs陈列品exhibits陈列媒介exhibitive media 全面登场full showing 全球定位系统GPS车内广告牌inside cards 100露出数100showing 户外媒介out-of-home media车体招贴outside posters 包装packaging 奖品premiums 产品安插product placement登场showing 看板spectaculars 标准户外广告standardized outdoor advertising成品招贴stock posters 优惠赠券take-ones 出租车外壳taxicab exteriors终点站招贴terminal posters 30张招贴架30-sheet poster panel整车牌位total bus商业展示会trade shows 交通广告transit advertising车站棚广州广告transit shelter advertising 录像手册video brochure媒介策划用语广告印象advertising impression 广告反应曲线advertising response curve注意度attention value 受众audience 受众目标audience objectives 间歇式排期blinking品牌开发指数brand development index 集中式bursting品种开发指数category development index发行量circulation 持续性continuity持续式continuous schedule 成本效益cost efficiency 单位成本cost per point千人成本cost per thousand 创意组合creative mix分布目标distribution objectives有效频次effective frequency 有效到达率effective reach 暴露值exposure value市场、资金、媒介、组合、方法5Ms 起伏式flighting schedule 频次frequency总印象gross impressions 毛评点gross rating points 市场markets 组合mechanics媒介media 媒介策划media planning 媒介载体media vehicles 讯息力度message weight方法methodology 组合媒介法mixed-media approach 资金money 驱动值motivation value 看见机会opportunity to see脉冲式pulsing schedule 视听率rating到达率reach每册读者数readers per copy 近期策划recency planning 路障式roadblocking外溢媒介spillover media 增效效应synergy 电视户television households媒介运用用语发行量审核局ABC 出血bleed 批量折扣bulk discounts 行业杂志business magazines发行量审核circulation audit 分类广告classified ads 纽约分类广告网络CANNY分类图片广告classified display ads 截稿日期closing date 彩色样品纸条color strip混合收费制combination rates 消费者杂志consumer magazines 合同收费制contract rate赠阅发行controlled circulation联合形式cooperative/co-op programs千人成本CPM封面日期cover date 封面位置cover position 购物杂志custom magazine日报daily newspapers人口版demographic editions图片广告display advertising实际收费earned rates农业刊物farm publications统一收费制度flat rate香味纸条fragrance strips 频率折扣frequency discounts黄金版位full position门式折页gatefold 地理版geographic editions 基本发行量guaranteed circulation横向刊物horizontal publication 独立购物指南independent shopping guide插页insert 加插刊登通知insertion order 岛形半版island halves小单元junior unit地方城市杂志local city magazine 杂志出版人协会MPA 媒介采购员media buyer媒介标尺调查有限公司MRI全国性杂志national magazines 全国性价格national rate美国报业协会NAA报纸版面库NSB 上市日期on-sale date公开收费制度open rate订阅发行paid circulation自动弹启式广告pop-up ad.自选版位费preferred-position rates预印广告插页preprinted inserts 初级发行量primary circulation 清样proof copy公告public notice 费率基准rate base 价目表rate card 阅读告示reading notice地区性刊物regional publications 任意版位费制ROP advertising rates二级读者量secondary/pass-along readership 欠资收费制short rate 赛蒙斯市场调查局SMRB 多胞胎版split runs 标准广告单位SAU 标准收费与数据服务公司SRDS标准型报纸standard-size newspaper 周日增刊Sunday supplement小报型报纸tabloid newspaper撕样tear sheets 三维广告3-D ads纵向刊物vertical publication 数量折扣volume discounts 周报weekly newspapers销售用语广告津贴advertising allowance回购津贴buyback allowance目录catalog减价促销cents-off promotion 套装赠送combination offer公司大会与经销商聚会company conventions & dealer meetings消费者销售推广consumer sales promotion 竞赛contest联合广告cooperative/co-op advertising 优惠券coupons 顾客终身价值customer lifetime value 数据进入data access 数据管理data management 数据库database数据库营销atabase marketing 直接营销direct marketing直接反应广告direct-response advertising 直接销售战略direct-sales strategy直接销售direct selling 陈列津贴display allowance 易地销售diverting电子优惠券electronic coupons 提前购买forward buying 广告插页free-standing inserts游戏game 店内样品试用in-store sampling 联络媒介linkage media 人员销售personal selling 售点材料point-of-purchase materials 什锦袋装样品polybagging 奖品premiums拉式战略pull strategy 推销奖金push money/spiffs 推式战略push strategy部分退款rebates 近期、频次、货币方程RFM formula 销售推广sales promotion样品试用sampling 货位津贴slotting allowance 抽奖sweepstake电话营销telemarketing贸易广告trade advertising贸易集中trade concentration贸易折扣trade deals贸易推广trade promotion。
公关英语常用词汇-update
proposal方案media list媒体名单social media社交媒体coverage覆盖trade media行业媒体key message核心信息portal 门户网站strength优势mass media大众媒体weakness弱势netizen网民opportunity机会analysis methology分析方法threat威胁SOV(share of voice)市场声音占用量/市场声量competitor竞争对手portfolio系列产品，系列服务product产品product line产品线promotion促销monitor监测place 渠道vertical website垂直网站price 价格positive voice正面声音summary总结negative voice负面声音review评论nutural voice中性声音media maintenance媒体维护press release新闻稿atachement附件press conference新闻发布会schedule日程interview专访available 有空的，可用的article文章backgrounder背景介绍event活动bio简历budget预算material材料breakdown budget预算明细FY（fiscal year）财年unit price(U/P)单价annual年度quantitiy数量quarterly季度total总计monthly月度objective目标daily每天project项目client客户brand品牌submit提交launch发布plan计划summit峰会market share市场占有率forum论坛check检查，核对seminar研讨会double check仔细检查target audience 目标受众brief简要介绍channel渠道deposit订金position定位tax税费nitch market细分市场service fee服务费campaign活动，运动invoice发票media kit媒体资料袋communication沟通/传播rundown概要improve提升editorial calendar编辑计划growth rate增长率。
常见职位英语翻译
网页设计/制作Web Designer/Production技术文员/助理Technical Clerk/Assistant其他Other销售Sales销售总监Sales Director销售经理Sales Manager区域销售经理Regional Sales Manager客户经理Sales Account Manager渠道/分销经理Channel/Distribution Manager渠道主管Channel Supervisor销售主管Sales Supervisor销售代表Sales Representative / Executive销售工程师Sales Engineer医药代表Pharmaceutical Sales Representative保险代理Insurance Agent销售助理Sales Assistant / Trainee商务经理Business Manager商务专员/助理Business Executive/Assistant销售行政经理Sales Admin. Manager销售行政主管Sales Admin. Supervisor售前/售后技术服务经理Technical Service Manager售前/售后技术服务主管Technical Service Supervisor售前/售后技术服务工程师Technical Service Engineer售后/客户服务（非技术）经理Customer Service Manager 售后/客户服务（非技术）主管Customer Service Supervisor 售后/客户服务（非技术）专员Customer Service Executive 经销商Distributor其他Others市场/公关/广告Marketing/PR/Advertising市场/广告总监Marketing/Advertising Director/VP市场/营销经理Marketing Manager市场/营销主管Marketing Supervisor市场/营销专员Marketing Executive/Communication市场助理Marketing Assistant / Trainee产品/品牌经理Product/Brand Manager产品/品牌主管Product/Brand Supervisor市场通路经理Trade Marketing Manager市场通路主管Trade Marketing Supervisor促销经理Promotions Manager促销主管Promotions Supervisor促销员Promotions Specialist市场分析/调研人员Market Analyst/ Research Analyst公关/会务经理Public Relations Manager公关/会务主管Public Relations Supervisor公关/会务专员Public Relations Executive媒介经理Media Manager媒介人员Media Specialist企业/业务发展经理Business Development Manager企业策划人员Corporate Planning广告策划/设计/文案Advertising Creative/Design/Copy writer 其他Others财务/审计/统计/金融Finance/Accounting/Banking财务总监CFO/Finance Director/VP财务经理Finance Manager财务主管/总帐主管Finance Supervisor会计经理/会计主管Accounting Manager/Supervisor会计Accountant / Accounting Trainee出纳员Cashier财务/会计助理Finance/Accounting Assistant财务分析经理/主管Financial Analysis Manager/Supervisor 财务分析员Financial Analyst成本经理/成本主管Cost Accounting Manager/Supervisor 成本管理员Cost Accounting Specialist审计经理/主管Audit Manager/Supervisor审计专员/助理Audit Executive/Assistant税务经理/税务主管Tax Manager/Supervisor税务专员Tax Executive证券经纪人Stock Broker投资顾问Investment Advisor注册分析师Certified Investment/Financial Analyst投资/基金项目经理Investment Manager融资经理/融资主管Treasury Manager/Supervisor融资专员Treasury Specialist行长/副行长President/Vice-President/Branch Manager风险控制Risk Management进出口/信用证结算Trading / LC Officer清算人员Settlement Officer外汇主管Foreign Exchange Supervisor高级客户经理/客户经理Senior Relationship Manager客户主管/专员Relationship?Supervisor/Executive信贷/信用调查/分析人员Loan/Credit Officer银行柜台出纳Bank Teller统计员Statistician其他Others生产/营运/工程Manufacturing/Operations/Engineering工厂经理/厂长Plant/Factory Manager总工程师/副总工程师Chief Engineer项目经理/主管Project Manager/Supervisor项目工程师Project Engineer营运经理Operations Manager营运主管Operations Supervisor生产经理/车间主任Production Manager/Workshop Supervisor生产计划协调员Production Planning Executive/Officer生产主管/督导/领班Production Supervisor/Team Leader技术/工艺设计经理/主管Technical/Industrial Design Mgr./Spvr.技术/工艺设计工程师Technical/Industrial Design Engineer实验室负责人/工程师Lab Manager/Engineer工程/设备经理Engineering/Facility Manager工程/设备主管Engineering/Facility Supervisor工程/设备工程师Engineering/Facility Engineer电气/电子工程师Electrical/Electronics Engineer机械工程师Mechanical Engineer机电工程师Electrical & Mechanical Engineer维修工程师Maintenance Engineer质量经理QA Manager质量主管QA Supervisor质量工程师QA Engineer质量检验员/测试员QA Inspector认证工程师Certification Engineer安全/健康/环境经理/主管Safety/Health/Environment Manager/Supervisor 安全/健康/环境工程师Safety/Health/Environment Engineer工程绘图员Project Drafting Specialist机械制图员Drafting Specialist化验员Laboratory Technician技工Technician / Engineer Trainee电工Electrician服装打样/制版Clothing/Apparel Sample Production其他Others行政/人事/后勤Admin./HR/Support Services行政/人事总监Admin/Human Resources Director人事经理Human Resources Manager人事主管Human Resources Supervisor人事专员Human Resources Specialist人事助理Human Resources Assistant招聘经理/主管Recruiting Manager/Supervisor薪资福利经理/主管Compensation & Benefits Mgr./Supervisor薪资福利专员/助理Compensation & Benefits Specialist/Assistant培训经理/主管Training Manager/Supervisor培训专员/助理Training Specialist/Assistant行政经理/主管/办公室主任Admin Manager/Supervisor/Office Manager 行政专员/助理Admin Staff/Assistant经理助理/秘书Executive Assistant/Secretary前台接待/总机Receptionist后勤Office Support资料管理员Information / Data Management Specialist电脑操作员/打字员Computer Operator/Typist其他Others高级管理Senior Management首席执行官/总经理CEO/GM/President副总经理Deputy GM/VP/Management Trainee 总监Director合伙人Partner总裁/总经理助理CEO/GM/President Assistant 其他Others物流/贸易/采购Logis./Trading/Merchand./Purch. 物流经理Logistics Manager物流主管Logistics Supervisor物流专员/助理Logistics Specialist/Assistant物料经理Materials Manager物料主管Materials Supervisor采购经理Purchasing Manager采购主管Purchasing Supervisor采购员Purchasing Specialist/Staff外贸/贸易经理/主管Trading Manager/Supervisor 外贸/贸易专员/助理Trading Specialist/Assistant 业务跟单经理Merchandiser Manager高级业务跟单Senior Merchandiser业务跟单Merchandiser助理业务跟单Assistant Merchandiser仓库经理/主管Warehouse Manager仓库管理员Warehouse Specialist运输经理/主管Distribution Manager/Supervisor 报关员Customs Specialist单证员Documentation Specialist船务人员Shipping Specialist快递员Courier理货员Warehouse Stock Management其他Others文字/艺术/设计Writer/Editor/Creative Artist/Designer 编辑/作家/撰稿人Editor/Writer记者Journalist / Reporter校对/录入Proofreader/Data Entry Staff排版设计Layout Designer艺术/设计总监Creative/Design Director影视策划/制作人员Entertainment Planning / Production 导演Director摄影师Photographer音效师Recording / Sounds Specialist演员/模特/主持人Actor/Actress/Model/MC平面设计/美术设计Graphic Artist/Designer纺织/服装设计Clothing / Apparel Designer工业/产品设计Industrial Designer工艺品/珠宝设计Artwork/Jewelry Designer其他Others科研人员Research Specialist Staff科研管理人员Research Management科研人员Research Specialist Staff律师/法务Legal律师Lawyer法务人员Legal Personnel律师助理Paralegal/Legal Assistant书记员Court Clerk其他Others教师Professor/Teacher教师ProfessorTeacher教学/教务管理人员Education/School Administrator 助教Teaching Assistant讲师Lecturer家教Tutor其他Others医疗/护理Medicine / Nursing医生（中、西医）Medical Doctor医学管理人员Healthcare / Medical Management医药技术人员Medical Technician药库主任/药剂师Pharmacist护士/护理人员Nurse / Nursing Personnel临床协调员Clinical Coodinator临床研究员Clinical Researcher麻醉师Anesthesiologist心理医生Psychologist/Psychiatrist医药学检验Clinical Laboratory其他Others咨询/顾问Consultant专业顾问Senior Consultant咨询总监Consulting Director / Partner咨询经理Consulting Manager咨询员Consultant其他Others公务员Official公务员Official在校学生Student在校学生Student应届毕业生Graduating Student实习生Intern/Trainee其他Others培训生Trainee/Intern培训生Trainee服务Service美容/健身顾问Exercise Coach/Fitness Trainer 餐饮/娱乐经理Banquet Services Manager宾馆/酒店经理Reception Manager领班Supervisor服务员Service Staff营业员/收银员/理货员Shop Clerk/Salesperson 厨师Chief/Cook导游Tour Guide司机Chauffeur/Driver保安Security寻呼员/话务员Paging Operator其他Others建筑/房地产Construction/Real Estate建筑工程师Architect结构/土建工程师Structural Engineer。
市场营销专业英语单词完整
市场营销专业英语单词完整市场营销专业英语单词是指在市场营销领域中经常使用的英语单词，包括了市场营销相关的各种领域，如市场分析、市场定位、市场推广、品牌建设、公关活动等等。
以下是市场营销专业英语单词的详细解释和用法：1. Marketing（营销）Marketing是指企业为了实现自己的利益和目标，通过各种手段和方式向潜在的客户或目标市场推销产品或服务的过程。
例句：We need to develop a new marketing plan to attract more customers.（我们需要制定新的营销计划来吸引更多的客户。
）2. Branding（品牌建设）Branding是指企业通过建立自己的品牌形象，打造一种与众不同的个性和特点，从而在市场上获得更高的竞争力和收益。
例句：Our company is famous for its branding strategy, which has helped us win many customers.（我们公司以品牌策略著称，这帮助我们赢得了许多客户。
）3. Advertising（广告）Advertising是指企业利用各种渠道和媒介，向潜在客户或目标市场宣传自己的产品或服务的一种手段。
例句：We are going to launch a new advertising campaign to promote our new product.（我们将推出一项新的广告宣传活动，以促进我们的新产品。
）4. Promotion（促销）Promotion是指企业为了吸引更多的客户或促进销售，采取一系列措施和手段进行产品或服务的宣传和推广。
例句：We need to come up with some new promotion ideas to boost sales.（我们需要想出一些新的促销点子来提高销售额。
）5. Market Research（市场调研）Market Research是指对目标市场进行深入的调研和分析，以了解市场趋势和客户需求，为企业制定营销策略和销售计划提供支持。
常见职位英语翻译
网页设计/制作Web Designer/Production技术文员/助理Technical Clerk/Assistant其他Other销售Sales销售总监Sales Director销售经理Sales Manager区域销售经理Regional Sales Manager客户经理Sales Account Manager渠道/分销经理Channel/Distribution Manager渠道主管Channel Supervisor销售主管Sales Supervisor销售代表Sales Representative / Executive销售工程师Sales Engineer医药代表Pharmaceutical Sales Representative保险代理Insurance Agent销售助理Sales Assistant / Trainee商务经理Business Manager商务专员/助理Business Executive/Assistant销售行政经理Sales Admin. Manager销售行政主管Sales Admin. Supervisor售前/售后技术服务经理Technical Service Manager售前/售后技术服务主管Technical Service Supervisor售前/售后技术服务工程师Technical Service Engineer售后/客户服务（非技术）经理Customer Service Manager 售后/客户服务（非技术）主管Customer Service Supervisor 售后/客户服务（非技术）专员Customer Service Executive 经销商Distributor其他Others市场/公关/广告Marketing/PR/Advertising市场/广告总监Marketing/Advertising Director/VP市场/营销经理Marketing Manager市场/营销主管Marketing Supervisor市场/营销专员Marketing Executive/Communication市场助理Marketing Assistant / Trainee产品/品牌经理Product/Brand Manager产品/品牌主管Product/Brand Supervisor市场通路经理Trade Marketing Manager市场通路主管Trade Marketing Supervisor促销经理Promotions Manager促销主管Promotions Supervisor促销员Promotions Specialist市场分析/调研人员Market Analyst/ Research Analyst公关/会务经理Public Relations Manager公关/会务主管Public Relations Supervisor公关/会务专员Public Relations Executive媒介经理Media Manager媒介人员Media Specialist企业/业务发展经理Business Development Manager企业策划人员Corporate Planning广告策划/设计/文案Advertising Creative/Design/Copy writer 其他Others财务/审计/统计/金融Finance/Accounting/Banking财务总监CFO/Finance Director/VP财务经理Finance Manager财务主管/总帐主管Finance Supervisor会计经理/会计主管Accounting Manager/Supervisor会计Accountant / Accounting Trainee出纳员Cashier财务/会计助理Finance/Accounting Assistant财务分析经理/主管Financial Analysis Manager/Supervisor 财务分析员Financial Analyst成本经理/成本主管Cost Accounting Manager/Supervisor 成本管理员Cost Accounting Specialist审计经理/主管Audit Manager/Supervisor审计专员/助理Audit Executive/Assistant税务经理/税务主管Tax Manager/Supervisor税务专员Tax Executive证券经纪人Stock Broker投资顾问Investment Advisor注册分析师Certified Investment/Financial Analyst投资/基金项目经理Investment Manager融资经理/融资主管Treasury Manager/Supervisor融资专员Treasury Specialist行长/副行长President/Vice-President/Branch Manager风险控制Risk Management进出口/信用证结算Trading / LC Officer清算人员Settlement Officer外汇主管Foreign Exchange Supervisor高级客户经理/客户经理Senior Relationship Manager客户主管/专员Relationship?Supervisor/Executive信贷/信用调查/分析人员Loan/Credit Officer银行柜台出纳Bank Teller统计员Statistician其他Others生产/营运/工程Manufacturing/Operations/Engineering工厂经理/厂长Plant/Factory Manager总工程师/副总工程师Chief Engineer项目经理/主管Project Manager/Supervisor项目工程师Project Engineer营运经理Operations Manager营运主管Operations Supervisor生产经理/车间主任Production Manager/Workshop Supervisor生产计划协调员Production Planning Executive/Officer生产主管/督导/领班Production Supervisor/Team Leader技术/工艺设计经理/主管Technical/Industrial Design Mgr./Spvr.技术/工艺设计工程师Technical/Industrial Design Engineer实验室负责人/工程师Lab Manager/Engineer工程/设备经理Engineering/Facility Manager工程/设备主管Engineering/Facility Supervisor工程/设备工程师Engineering/Facility Engineer电气/电子工程师Electrical/Electronics Engineer机械工程师Mechanical Engineer机电工程师Electrical & Mechanical Engineer维修工程师Maintenance Engineer质量经理QA Manager质量主管QA Supervisor质量工程师QA Engineer质量检验员/测试员QA Inspector认证工程师Certification Engineer安全/健康/环境经理/主管Safety/Health/Environment Manager/Supervisor 安全/健康/环境工程师Safety/Health/Environment Engineer工程绘图员Project Drafting Specialist机械制图员Drafting Specialist化验员Laboratory Technician技工Technician / Engineer Trainee电工Electrician服装打样/制版Clothing/Apparel Sample Production其他Others行政/人事/后勤Admin./HR/Support Services行政/人事总监Admin/Human Resources Director人事经理Human Resources Manager人事主管Human Resources Supervisor人事专员Human Resources Specialist人事助理Human Resources Assistant招聘经理/主管Recruiting Manager/Supervisor薪资福利经理/主管Compensation & Benefits Mgr./Supervisor薪资福利专员/助理Compensation & Benefits Specialist/Assistant培训经理/主管Training Manager/Supervisor培训专员/助理Training Specialist/Assistant行政经理/主管/办公室主任Admin Manager/Supervisor/Office Manager 行政专员/助理Admin Staff/Assistant经理助理/秘书Executive Assistant/Secretary前台接待/总机Receptionist后勤Office Support资料管理员Information / Data Management Specialist电脑操作员/打字员Computer Operator/Typist其他Others高级管理Senior Management首席执行官/总经理CEO/GM/President副总经理Deputy GM/VP/Management Trainee 总监Director合伙人Partner总裁/总经理助理CEO/GM/President Assistant 其他Others物流/贸易/采购Logis./Trading/Merchand./Purch. 物流经理Logistics Manager物流主管Logistics Supervisor物流专员/助理Logistics Specialist/Assistant物料经理Materials Manager物料主管Materials Supervisor采购经理Purchasing Manager采购主管Purchasing Supervisor采购员Purchasing Specialist/Staff外贸/贸易经理/主管Trading Manager/Supervisor 外贸/贸易专员/助理Trading Specialist/Assistant 业务跟单经理Merchandiser Manager高级业务跟单Senior Merchandiser业务跟单Merchandiser助理业务跟单Assistant Merchandiser仓库经理/主管Warehouse Manager仓库管理员Warehouse Specialist运输经理/主管Distribution Manager/Supervisor 报关员Customs Specialist单证员Documentation Specialist船务人员Shipping Specialist快递员Courier理货员Warehouse Stock Management其他Others文字/艺术/设计Writer/Editor/Creative Artist/Designer 编辑/作家/撰稿人Editor/Writer记者Journalist / Reporter校对/录入Proofreader/Data Entry Staff排版设计Layout Designer艺术/设计总监Creative/Design Director影视策划/制作人员Entertainment Planning / Production 导演Director摄影师Photographer音效师Recording / Sounds Specialist演员/模特/主持人Actor/Actress/Model/MC平面设计/美术设计Graphic Artist/Designer纺织/服装设计Clothing / Apparel Designer工业/产品设计Industrial Designer工艺品/珠宝设计Artwork/Jewelry Designer其他Others科研人员Research Specialist Staff科研管理人员Research Management科研人员Research Specialist Staff律师/法务Legal律师Lawyer法务人员Legal Personnel律师助理Paralegal/Legal Assistant书记员Court Clerk其他Others教师Professor/Teacher教师ProfessorTeacher教学/教务管理人员Education/School Administrator 助教Teaching Assistant讲师Lecturer家教Tutor其他Others医疗/护理Medicine / Nursing医生（中、西医）Medical Doctor医学管理人员Healthcare / Medical Management医药技术人员Medical Technician药库主任/药剂师Pharmacist护士/护理人员Nurse / Nursing Personnel临床协调员Clinical Coodinator临床研究员Clinical Researcher麻醉师Anesthesiologist心理医生Psychologist/Psychiatrist医药学检验Clinical Laboratory其他Others咨询/顾问Consultant专业顾问Senior Consultant咨询总监Consulting Director / Partner咨询经理Consulting Manager咨询员Consultant其他Others公务员Official公务员Official在校学生Student在校学生Student应届毕业生Graduating Student实习生Intern/Trainee其他Others培训生Trainee/Intern培训生Trainee服务Service美容/健身顾问Exercise Coach/Fitness Trainer 餐饮/娱乐经理Banquet Services Manager宾馆/酒店经理Reception Manager领班Supervisor服务员Service Staff营业员/收银员/理货员Shop Clerk/Salesperson 厨师Chief/Cook导游Tour Guide司机Chauffeur/Driver保安Security寻呼员/话务员Paging Operator其他Others建筑/房地产Construction/Real Estate建筑工程师Architect结构/土建工程师Structural Engineer。
公关传播的途径英语作文
公关传播的途径英语作文Public Relations and Communication Channels。
Public relations, also known as PR, is the practice of managing the spread of information between an individual or an organization and the public. It is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. PR is used to promote goodwill between a company and its stakeholders, including customers, employees, investors, and the general public.To effectively communicate with the public, PR professionals use a variety of communication channels. These channels include:1. Press releases: A press release is a written communication that is sent to the media to announce something newsworthy. PR professionals use press releases to announce product launches, company events, and otherimportant news.2. Social media: Social media platforms like Facebook, Twitter, and Instagram are powerful tools for PR professionals to communicate with the public. They can use these platforms to share news, engage with customers, and build brand awareness.3. Email marketing: Email marketing is a direct communication channel that allows PR professionals to send targeted messages to specific groups of people. They can use email marketing to promote products, share news, and build relationships with customers.4. Influencer marketing: Influencer marketing is a form of PR that involves working with social media influencers to promote products or services. PR professionals can use influencer marketing to reach new audiences and build brand awareness.5. Events: PR professionals can organize events like product launches, press conferences, and trade shows tocommunicate with the public. Events provide an opportunity to showcase products and services, engage with customers, and build relationships with stakeholders.In conclusion, public relations is an important tool for organizations to communicate with the public. PR professionals use a variety of communication channels to promote products, share news, and build relationships with customers and stakeholders. By effectively managing their public relations, organizations can build goodwill and strengthen their brand reputation.。
公关-广告-英文术语
接下来，让我们了解一些，公关及公关活动涉及到的专业英语术语。
策划(plan)：公关活动PR activity公关公司PR partner投标书tender book提案proposal公司介绍company profile公关策略PR Strategy传播策略communication strategyxx新闻宣传News communication about xx公关公司职责Responsibility of PR Agency传播目标Objective目标受众Target Audience传播现状分析Corporate Communication SWOT Analysis优势Strength (S)劣势Weakness (W)机遇Opportunity (O)威胁Threat (T)负责人Stakeholder新闻宣传News communication媒体沟通Media Communication新媒体开拓New Media Exploited最少12名来自业内或公司的具有领导地位的资深公共关系实践者组成的小组a panel of at least 12 leading senior PR practitioners from agency and in-house environmentsxx上市后新闻宣传News communication after xx launch危机公关Crisis PR根据实际情况进行跟进处理Crisis management according to actual situation xx 舆论环境Public environment for xx核心媒体群策略Strategy of Key Media group结合实际需求进行新媒体开拓To exploited new media according to actual need 强化媒体的掌控Strengthen the control of mediaxx 新闻资料准备News files preparation for xxxx 后续宣传Communication after xx区域性in local areas本月重点工作To-do list of this month其他工作 Others日常新闻宣传Daily news communication媒体分析Analysis of Media重点监测The key point monitor list媒体监测总结Monitor Conclusion意见领袖opinion Leader中坚力量core group传统核心团队Traditional Group新锐团队New core group出发点Basic point建立品牌形象 Set up the image今年的促销活动Promotional Activity of the Year吸引注意力的促销活动attention-grabbing promotional event2008年公关环境PR circumstance 2008活动(event):合作项目cooperation project圆桌会议roundtable meeting会场布置Venue Arrangement设计方案Design proposal地面设计floorplan贵宾室VIP room签到处reception透视图perspective drawing指引牌设计directional signage design邀请函invitation单独插页a separate page inside折叠线folding line胸卡breast-card备选设计方案alternative design背景设计backdrop designxx 后期维护工作(相册制作等)Maintenance work after xx(picture files made ) 活动前期沟通宣传Pre-event Communication活动过程跟踪沟通During-event Communication and follow-up活动内容和细节建议Event Detail Recommend活动(形式)策划Event Plan活动(线下：会展、路演、促销等)Eventsxx 成员小型媒体沙龙xx member media salon华南媒体沙龙活动Huanan media salon event媒体食宿安排Accommodation Arrangement参加规则Rules of entry礼物建议Gift Recommend颁奖时间Awards Presentation相关网页的设计制作 Homepages Design and Production颁奖仪式场地安排Awarding Ceremony Venue Arrangement现场活动执行支持On-Site Support支持材料/辅助材料Support material活动后分析总结报告After-Event Summary Report访问日程Visit Agenda日程Agenda地点Venue现场制作物设计制作Decoration Design and production设计作品制作并完成Design work finalizationlogo的设计制作Designing and making the the logo of xxxx 项目展厅布置VI设计制作 Exhibition hall display and VI design on xx Project 电子杂志的设计制作并提交The on-line journal design and completionxx 前期准备工作Preparation work for xxxx 跟进工作Some following work about xxxx vi设计制作 The VI design about xx执行(exect):中国国内媒体Chinese domestic media业内、商贸媒体Industry/trade media大众媒体General media国际媒体中国通讯员China based international correspondents中国主流媒体China key media核心媒体拜访Visit Key Media政府Government主要传播信息Key Message摘除网络负面声音，BBS，Blog灌水Drop negative information in internet and information release on BBS and Blog媒体邀请(待定)Media Invitation(Suspending)媒体邀请(邀请媒体建议、邀请函撰写发送跟踪)Media Invitation(Media list recommend/invitationletter/invite follow up)活动前期沟通宣传Pre-event Communication活动过程跟踪沟通During-event Communication and follow-up媒体食宿安排Accommodation Arrangementxx 项目，发布频次7篇，传播量字14000字xx,the releasing frequency are 7 pieces, communication volume are 14000 wordsxx项目，发布频次25篇，传播量38837字xx, the releasing frequency are 25 pieces, communication volume are 38837 words费用预算(budget):合同contract税费 tax入场费entry fee基础公关费用明细表Budget List on Basic PR Expenses媒体维护费用expense on media relations maintenace危机公关费用expense on crisis management政府公关费用 expense on government relations公关培训费用expense on public relations training 新闻稿撰写费用expense on news articles writing费用总计total expenses序号order项目program费用预算budget项目说明explanations服务费用service fee其他相关：窄播Narrowcasting新闻发布News release有新闻价值的Newsworthy在线沟通On-line communications在线媒体关系On-line media relations在线监测On-line monitoring在线宣传Online publicity评论文章Op-Ed说服 Persuasion产品宣传信 Pitch letter专题报告Position paper新闻发布会Press conferences媒体监测Press monitoring媒体关系Press relations新闻界Press印刷媒体Print media印刷出版物Print publications产品促销Product promotion产品宣传Product publicity项目小组Project team公众抱负Public aspiration公众态度Public attitudes公众意识Public awareness公共事务管理 Public issues management公众情绪Public mood公众需要 Public need舆论Public opinion公共政策预测Public policy forecasting公关广告Public relations advertising公关公司 Public relations agency公关咨询与调研 Public relations counseling and research 公关部 Public relations department公关目标/战略 Public relations objectives/strategies公关计划Public relations plan公关方案Public relations programs公关策略Public relations tactics公众意见Public sentiment公益宣传广告Public service announcement 宣传Publicity问卷 Questionnaire监管当局Regulatory authorities调研Research危机沟通Risk communication摘要文章Round-up article促销Sales promotion样本 Sample卫星连线访谈Satellite media tours轰动手法Sensationalism形势分析Situational analysis社会预期Societal expectations软性新闻Soft news特殊利益团体Special interest groups演讲 Speech演讲稿写作Speech-writing扭曲事实Spin代言人 Spokesperson备用声明Standby statement股东Stockholders托词Subterfuge上下级沟通Supervisory communications 供应商Suppliers调查Surveys电台访谈节目Talk radio目标受众Target audience电话沟通Telephone communication第三方认可Third-party endorsement高层管理Top management行业协会Trade associations行业展览Trade show真相Truth电视访谈TV interviews双向沟通Two-way communication价值观Value视讯会议Video conferences视讯发行Video news releases网络公关Web relations网上新闻室Web site newsroom网站 Web site国际互联网World Wide Web写作Writing。
公关传播的途径英语作文
公关传播的途径英语作文Title: Pathways of Public Relations Communication。
Public relations communication plays a pivotal role in shaping the image and reputation of organizations, individuals, and entities. It serves as a bridge between them and their stakeholders, enabling effective dissemination of information, managing perceptions, and building relationships. In this essay, we will explore various pathways of public relations communication.1. Media Relations: Media relations involveestablishing and maintaining relationships with journalists, reporters, and media outlets. Through press releases, media pitches, and press conferences, organizations can share news, announcements, and stories to reach a wider audience. Media interviews and features provide opportunities for organizations to showcase their expertise, products, and initiatives.2. Social Media Engagement: With the rise of social media platforms, public relations professionals utilize channels like Facebook, Twitter, Instagram, LinkedIn, and YouTube to engage with audiences directly. They create compelling content, participate in conversations, address inquiries, and manage feedback. Social media also enables real-time communication, allowing organizations to respond promptly to emerging issues and crises.3. Community Outreach: Public relations practitioners engage in community outreach activities to connect withlocal communities and stakeholders. This may involve organizing events, sponsoring programs, volunteering, or partnering with community organizations. Through these initiatives, organizations demonstrate their commitment to social responsibility and foster goodwill within their communities.4. Corporate Social Responsibility (CSR) Initiatives: CSR initiatives are integral to public relations efforts,as they demonstrate an organization's commitment to ethical, environmental, and social causes. Public relationsprofessionals communicate CSR efforts throughsustainability reports, philanthropic activities, and partnerships with NGOs. By aligning with values important to stakeholders, organizations can enhance their reputation and credibility.5. Internal Communication: Effective internal communication is essential for maintaining employee morale, productivity, and alignment with organizational goals. Public relations professionals utilize channels such as newsletters, intranet portals, town hall meetings, and employee forums to disseminate information, share updates, and solicit feedback from employees. A well-informed and engaged workforce serves as ambassadors for the organization, contributing to its overall reputation.6. Crisis Communication: In times of crisis or emergencies, public relations practitioners play a critical role in managing communication and mitigating reputational damage. They develop crisis communication plans, coordinate with stakeholders, and provide timely and transparent updates to the public. Through proactive and strategiccommunication, organizations can preserve trust and credibility during challenging times.7. Influencer Marketing: Influencer marketing has emerged as a valuable tool in public relations, especiallyin reaching niche audiences and enhancing brand credibility. Public relations professionals collaborate with influencers and thought leaders in relevant industries to endorse products, services, or causes. Influencers' authentic endorsements can resonate with their followers, amplifying the reach and impact of public relations campaigns.8. Stakeholder Engagement: Public relations is fundamentally about building and maintaining relationships with various stakeholders, including customers, investors, regulators, employees, and the general public. Through targeted communication strategies, organizations seek to understand stakeholders' needs, address their concerns, and cultivate trust and loyalty over time.In conclusion, public relations communication encompasses a diverse range of pathways, each servingdistinct purposes in shaping perceptions, managing relationships, and achieving organizational objectives. By strategically leveraging these pathways, public relations professionals can effectively navigate the dynamic landscape of communication in today's interconnected world.。
各种场合公关英语
第一章接待外国客人1.介绍与问候Greetings and Introductions1）一般场合问候---We haven‘t met before, have we? My name is Brown. I am a newcomer. What is your name, please?--Sue Hensman.--How do you do.--How do you do.2）国际会议--Tom, do you know anyone here?--No, I haven‘t met any of these people before.--Wait. That‘s Mr.Honda. He is with someone. Let‘s go and say hello. Hello, Mr Honda.--This is my colleague, Tom, from the United States. Tom, I would like to introduce one of my wife‘s friends,…..--Are you enjoying the conference?--I am enjoying it very much .What about you?--Oh, yes. It seems very good. But we only have been to this morning‘s session.短语：Nice to see you again.I haven‘t seen you for a long time.How are things? How are you? How are you doing?How are you getting along these days?How is everything going? How is your work going?I am sorry. I have forgotten your last name.Would you give me your business card?2.安排访问日程Planning the Schedule of a Visit1)--I have just got a fax from my head office about the contract. Would it be possible for you to give me a run-down of my itinerary?--Sure, Y ou will arrive at Beijng Airport on June 1st and I have booked you at the Huangyuan Hotel. On the next day, you will have your meeting with Mr.Hu, general Manager of that company and the day after that will be the convention. Y ou will have a day for shopping and sightseeing. Then your flight back home is on June 5th . --That is a very good schedule.2)—Mr. Back, I‘m awfully sorry, but I won‘t be able to come over Friday afternoon. --What‘s the matter? Nothing wrong, I hope.--I checked my calendar just now and found I already had an appointment that afternoon.--In that case, let‘s make it ten o‘clock next Monday. Would that be convenient for you?--Well, let me have a check. I am afraid I am pretty busy on that morning .Do you think you could make it next Monday afternoon, say 2:30? That would suit me better.--That‘s settled down. I will be looking forward to seeing you next Monday afternoon around 2:30.--Fine, see you then.3）--May I introduce to Mr. Li, my director? Mr. Li, this is …..,manager of Oversea Business Department of IT Investment Ltd. And this is …..,engineer of R&D Department of IT Investment Ltd.--Welcome to …………..Is the service here all right?--V ery good, indeed. The room is nice and we enjoy the food.--I am glad you‘re satisfied with the hotel service here. Well, I want to talk over the schedule with you .--Is there anything worth seeing here?--A lot. First,…….--Sounds great.--Let‘s have dinner together on the evening of …….and we will go and enjoy Beijing Opera after dinner if you like?--Why don‘t you stay here for an extra day or two?--We would like to ,but we have to go back as soon as possible.短语1. I have booked you / make reservations at the Hotel.2. I am afraid I am fully booked up this week.3. Will you see to the arrangement for the next meeting of the board.词汇itinerary 旅程convention 会议run-down 概要报告3.带领外宾参观Visits to Places1)参观私有企业visiting a private enterprise--Welcome to our factory. I will show you around and explain the operations as we go along. This is our office building. We have all the administrative departments here. Down there is the sales sections and advertising section.--How much do you spend on advertising every year?--About 6 of the gross sales. Please step this way. I‘d show you our show room. Almost all of our company‘s products can be seen in this room.--What‘s the building opposite us?--That‘s our warehouse. We keep a stock of the fast-moving items so that urgent order can be delivered quickly from stock.--If I placed an order now, how long would it be before I got delivery?--It would largely depend on the size of your order and the items you want.--It was very kind of you to give me a tour of the place. I think it is time for me to leave.--Ok, it is a pleasure to show you our company. What‘s your general impression .may I ask?--I was impressed. They have fine facilities and efficient people, indeed, especially the performance of their WS model. May I take some pamphlets for that machine? And the price list, if possible.--Sure, here are our sales catalog and literature.--Thank you ,I think we may be able to work together in the future, I look forward to seeing you again .I am afraid we must leave now.2）参观工业博览会Visiting an Industrial Exhibition--Please come in .--Can you tell me how many halls there are?--Can I take pictures?--I am afraid not.--May I ask if you have any directions or captions?--Here you are.--Here is the name card of the director. Y ou may call him directly.--Do you have any samples of the products? Could you give me one?--Those are all complementary samples for giving out. Y ou may choose any one of them.--Would you like to leave any remarks here? And sign your name?--Let‘s have a look at the automobile hall.常用句型Would you please look through these pamhlets? This will give you an outline of the factory.Here we are at the production shop.All products have to go through six checks in the whole manufacturing process. How do your quality control systems operate?The operation is fully controlled by computers.This is where they ship/assemble/build their products.gross sales 总额销售pamphlet 小册子4.带领外宾观光Giving Foreign Guests Sightseeing Tours1)回答外宾有关旅游的咨询--It is our first time in Beijing,We‘d like to have a tour guide to show us around the beautiful city.--I can provide you a local guide.Where would you like to visit?--We must see……….Can you suggest any other places?--How long would you been in Beijing?--Only three days?--That‘s really not enough time for a city as large as Beijing.But we will try to manage to show you the most important sights first,and leave some for your next visit.--Y ou may join the tour group and buy tickets at the counter of the travel agency,100 yuan for each person,including bus fare,guide and admission fees.--Ok,that is reasonable.--And for the second day you may go to ….--Thank you for your suggestions.Is it very far from where we are staying to these two parks?--It is very close,only 15 minutes‘drive by car to the temple of Heaven ,and five minutes‘ to Beihai Park.--Thank you very much for your directions.5.和外宾外出吃饭Dining out with guests1)—oh,look,it is seven o‘clock.I am hungry.--I am hungry,too.Let‘s go out for dinner.--Would you like Chinese food or western food?--I like Chinese food.Do you know of any good Chinese restaurant nearby?--Y es,there is one opposite my office,serving Chinese food.I go there sometimes when I have guests to entertain.Lte‘s go.--Would you like a drink to start with?They serve Beijing Draught beer in large mugs and all kinds of other drinks.--One mug of beer,please.I am thirsty.--I‘d like to recommend you some dishes.Two hot dishes and two cold dishes will be enough for both of us.How about……..?--Sounds great.--What do you like to eat,we can choose from two kinds of noodles,noodles with shredded chicken and noodles with ……….--What do you recommend?--I like the chicken shreds.What about some vegetables or a salad?--I‘d prefer a salad.--Fine.Me too.I‘ll call the waiter over and we‘ll order .Waiter,we‘d like to order two beers,one salad and two bowels of noodles with chicken shreds,please.--All right,just a minute and your orders will be right with you.2）结账Paying for the bill/check--That was a wonderful meal.I really like this place.--I‘m glad you like it.I don‘t come here very often,but when I do,I always like the food.Would you like anything else?--No,thank you.I‘ve had more than enough.I couldn‘t eat another thing.--More peer perhaps?--No,truly.I‘m fine.What about you?--I am full.Thanks.We‘d better go then.I‘ll get the bill.--Y es,sir?--Could I have the bill,please?--Straight away.--Y ou must let me pay,Li.--But I insist.I‘d like to show my appreciation.--That is really kind but next time it is my treat,Ok?常用句子Is there anything you can‘t eat?I am sure you like what I have ordered.6.为外宾提供帮助Offering Help to Foreign Guests1)Directing the road--Excuse me,sir,could you tell me how far it is to the airport?--It is about 40 minutes‘ drive.--Thanks a lot.I am a tourist from the United States.This is my first time to China.Do you mind my asking you more about Beijing?--No,never,go ahead.--How long will it take to walk to the Huangyuan Hotel on food?--It is ……….Go straight down this street two blocks to the traffic lights,and then turn left.There is a big hotel on the corner and that is Huangyuan Hotel.--I want to go to the Great Wall.What is the best way?--Since you are new here,it is better to take a taxi.--I see,Could you draw a mao to show me how to go to Huangfujian Street,please? --Sure--Thanks for your helpIt is not far from here. / It is quite near.7.口头道歉Oral Apologies1)再次迟到Be late again--Good mornig.I am awfully sorry I am late.--Y ou are late every morning.Don‘t you have a watch?--Y es,but it isn‘t my mistake.I stand in the rain for an hour this morning.I waited for the bus,and then when it came,it was full.--How about the day and the day before yesterday?--Well,I came by a taxi yesterday and ….--And you were still late!And Tuesday?2)Keep you waiting 久等--Here you are at last!Y ou are half an hour late,you know.--I am awfully sorry to have you kept you waiting for so long.--What happened?I was held up by traffic.I was just going out when somebody came for a visit.My child was sick and I must take care of him.I don‘t wake up in time.I lose the address so I couldn‘t find here.I got the wrong time of our appointment wrong.8.Giving,accepting and declining invitations发出、接受与拒绝邀请1)Inviting a friend to a birthday party--Hi,are you doing anything on Saturday night?--No,I don‘t think so.--We are having a party.It is Tom‘s birthday.I hope you can come.--That is very nice of you.Thank you.I‘d love to come.Where is it,by the way?--Over at our apartment,that is apartment number 203 ,147 Zhongshan Road.Do you how to get there?--Sure,I have been there before.What time does it start?--Oh,around eight.But come anytime you like after eight!--Thanks.By the way,what are people wearing?--Oh,it is very informal!No collar and tie or anything!Come as you are.--What do you think he would like for his birthday?--Don‘t worry about that!Just bring yourself!2)Inviting friends to have a drink 邀朋友共饮一杯--Would you like to go for a drink?--Sounds like a good idea.Where are we going?--Anywhere is fine.What about the ….restaurant?3)Declining an invitation 拒绝邀请--We are having a small party on Saturday night.Would you like to come?--Thanks.I‘d love to,but I am afraid I have to finish my report this weekend.--Ok,maybe next time.--Would you like to go outing on the weekend?--I wish I could,but unfortunately I will be away tomorrow.Maybe another time?--Perhaps the next weekend then?--That‘s be fine.9.Meeting and seeing off guests at the airport机场迎送外国人1）Meeting foreign guests at the airport 机场迎宾--I believe you are Mr Green from Canada?--Y es.And you are Mr Brown from the mayor‘s office?--Y es.How do you do.Nice to meet you.My name is ….Office Manager.Welcome to Beijing.The mayor has asked me to come here in his place to pick you up.--Nice to meet you,too.Let me introduce Miss Susan,my secretary.--Oh,I have to get my luggage first.--What color is your suitcase?--It is black.--Oh,there it is.I will get it.--Please be careful.It is heavy.--Y ou are right,It is quite heavy.--It‘s a long way from Canada.Do you have a pleasant trip?--Y es,I did.What a beautiful airport it is!We are happy to be here.--Y es,it is new.It links China to the world.--Where is your car?--It is outside the terminal.2)Seeing off the guests为客人送行--It is very kind of you to see me off.I really had a very delightful stay here.--It is pity you are leaving so soon.--I wish I could stay a little longer also,but lots to do back home,you know.--That‘s true.For a businessman,business always comes first.I hope to see you again at the next year‘s conference.--I hope so,too.Don‘t forget to look me up if you and the mayor are ever in Canada. --We certainly will.--Thank you again for everything.And will you be kind enough to say thanks to the mayor and the other friends for me ?--Never mind.I‘d glad to.--Have a nice journey.3)Calling to say goodbye电话道别--I am calling to say goodbye.--What time are you going to leave?--I am leaving tomorrow morning on the 8:45 plane.--It is a pity you are leaving so soon.Is there anything I can do for you before your departure?--No.Thank you for all the trouble you have taken.Y ou and the others have been very considerate and helpful.--Don‘t mention it.It‘s been a pleasure to help you.Please give my regards to your family.And don‘t forget to keep in touch.第二章办公室英语1.收发传真和电子邮件Sending and receiving faxes or E-mails1)重发传真W ould you please send the fax again?--Have you received the fax from the Sunshine Company?--No,sir.I have called Lilian and she told me their fax machine was our of order and she would send us the fax this morning.--I have received the fax from the Sunshine Company .Here it is.--Oh,that is terrible.The fax has been muddled.What is worse,page there is missing. --Would you please ask them to send us the fax again?--All right,sir.--Hello,this is Susn.May I speak to Lilian,please?--Speaking.--Lilian,would you please send me the fax again?The fax you send me just now was very unclear and page there is missing.--I am sorry.I will send you the fax again right now.2)占线The line is busy--Did you send the fax to Tom yet?--I tried,but the fax line has been busy for the last ten minutes.--Why would it be busy for so long?--Well,maybe it is because fax machine are so popular nowadays.--That is too bad.I really need to send that fax.--I will try again in five minutes.--Maybe that is something wrong with their fax machine.Y ou‘d better call them to try another fax machine.2.打印与复印Typing and copying work1)打印这份文件Type this document for me--Could you please draft and type this report for me?I‘ve already outlined the main points in this paper.I have a meeting to attend right now and I think you can manage to draft this routine monthly report.--Certainly.I often wrote reports like this before I came here.It is a piece of cake.But you will have to read and revise the draft before you hand it in.--That is what I wanted to say.How do you draft the report,on paper or on computer? --I usually type out things directly on a computer and then print it.--Could you please double space it so I can make corrections?--Y es,I will.Do you need it finished right away?--No.Sometimes this afternoon will be fine.--No problem.2)请你为我复印报告好吗？W ould you Xerox the report for me?--I‘ve finished typing the report.--I will read and amend it.--Just a minute.I must print it out.Shall I print it in the office stationary?--Y es.When I finishe amending,you need to Xerox it.--The report is well written.I made only a few amendments in the wording .After you have made corrections on the computer,please Xerox it for me.--What size of duplicating paper should I use?--Size A4.--How many copies do you need?--Ten for each and have them collated,please.--I will give them to you in ten minutes.3)学习使用打印和复印件Learning to operate the printer and the copier--Can you help me with the new printer?--Sure.What is the matter?It worked well yesterday.--But it doesn‘t work now.This is a new type of laser printer and I still don‘t know the function of some buttons on the machine.--Let me see.Did you press the print button?--Y es,but the computer reads ―Please check the connections and try again.‖--Oh,I see.There is a disconnection between the computer and the printer.Let me have a look .Y es,you forgot to put the plug in the socket of the computer.--Oh,I forgot it.I am sorry to bother you.--Excuse me,Are you busy at the moment?--What can I do for you?--We‘ve got a new copier in our office.Can you tell me how to use this Xerox machine?--Certaintly.First,put the power plug in the socket and switch the power on.Then lift the cover and place the original face-down,and then close the cover.Select the size of paper,press the button of the number of copies and finally,press the start button.Are you clear?--I am afraid I am confused.First,put the plug in the socket and then switch the power on,and …--I think I can show you how to do it.3.文件和信件的归档管理Indexing and filing of leters and documents1)提问Asking questions--Sorry to bother you.Can you tell me where these files go?I am not sure.--That is OK.They go over in the filing cabinet in the corner.This is your first day in the office.I will show you around.As part of your duties,you should know how to file things.--Here are some file cabinets.Remember to file things according to their dates.--Okey,I will keep the document in each file in chronological order.Bob,I am afraid I will have to ask a lot of questions in the first few weeks.--Hey,don‘t worry about it.We all had to do the same.Are there any big things that you are not sure of?--Well,actually,yes,I don‘t know the arrangements for being paid and for having deductions taken out of my wage.--No problem.Just call the pay office and talk to the pay officer.They will help you .Maybe you will have to go down and talk to them face-to-face.--Y ou are really helpful.I appreaciate that.2）我该如何把这些文件归档？How should I file these documents?--Please file all these documents for me.--Do you want me to file them in alphabetical order?--No.Please file them according to dates.--I will make copies and file them both ways.--Great idea!Y ou are an excellent secretary.What are in this folder?--They are the reports of our office.--Are they filed alphabetically?--No,they are filed according to dates.--Can you find last month‘s report for me?--No problem.Here you are.4.向上司报告和提出请求Reports and requests to the superior1)向上司晨报A morning report to the superior--Today will be another busy day,I believe.--Y es.Shall I report your schedule for today?--Y es,please.--At 10:15 this morning,you are supposed to meet the president.Then,you have a lunch appointment with Mr. Clark.And this afternoon at 3 you are scheduled to speak before a group of seminar participants.--Have you typed out my speech for this afternoon?--Certainly.But the Financial Report is not ready.--Don‘t worry.I won‘t read it until tomorrow morning,--By the way,there is a matter that needs your attention.--What is it?--Y our driver told me that there was a little problem with your car.--What about it?--The engine needs to be overhauled because it is not as powerful as before.I am afraid the car will break down on the road sometime.--Oh,I see.The driver complained to me about the old car several times,but I don‘t listen.OK.Please ask him to send it to a mechanic.2)一个有关超时工作的问题A problem with overtime--Excuse me,can I see you for a moment,please?e in.Take a seat.--I‘ve come to talk about the overtime tonight.--Y es?--I am afraid that it creates real problems for me to work tonight.If I had known I could have made other arrangements perhaps.--Well,we have to get this job finished.We‘ve agreed with the customers request and we have a deadline to meet .We need everyone on board.--I am more than happy to help—it‘s just that it was so unexpected .I really do have other serious commitments.Will overtime be expected tomorrow night?--Y es,I am sure of that.--I‘d be happy to do overtime tomorrow.Would you like me to do extra tomorrow night?--Well,I think that could be arranged ……..--I really can‘t change the arrangements for this evening ,but I ‗d like to pull my weight.--I‘ll talk to the manager and arrange it.So you are okay for tomorrow night?--Y es,I just need advanced warning that it is going to happen.--Fine.Thanks for talking it over.3）向老板询问工作岗位Asking the boss about a job--What‘s on your mind,Chen?--Well,I‘ve heard that there is a job going in the programming department.I ‗d like to be considered for it.--I see.Have you seen the criteria for the selection?--No,but I‘ve talked with some of the programmers there.I believe I have the right skills.--It is difficult work to the work we do here,you know.--Y es,I understand that,but my aim is to work in programming.--Well,I‘d be sorry to lose you to another department.Y ou are a good worker and you have a good future here.But I ralize that you have to seek promotion.That always happens to the good worker.--So,you would support me if I make an application?--Sure,I‘d happy to.--I really appreciate it.--Good luck with it.Let me know if I can help.第三章接打英语电话1.接打日常电话Making and answering everyday calls1)打私人电话Making a personal call--Hi,who is calling?--Hi.This is Li Ping,Toney‘s colleague.I‘d like to speak to Toney please.--Oky,Just a moment.I will see if he is in.He is coming.--Hello?Tony here.--Hello.It is Li Ping.--Hi.Is everything okay?--Y es,fine.I wanted to call you to see if you‘d like to come over for dinner tonight.I am coming a Chinese meal.--That sounds great.What time?--About 6 .Is that all right?--That‘s fine.By the way,how is your annual report coming along?Have you finished all the typing?--Almost.I have to finish the writing by next Saturday.Then I can start typing it.What about you?2）您拨错号码了Y ou’ve got the wrong number--Hello.John speaking.--Hello?Is Steven there?--Sorry,there is no one here called Steven.--Is that 112223?--No,I think you‘ve got the wrong number.This is …..--Oh,I am sorry.--Hello?Legend Company.May I help you?--Hello.I am looking for Steven.--Who shall I say is calling?--Li Ping,his friend from home.Is he free?--He‘s having a break at the moment.Hold on,please.I will put you through.3)回电话Answering a phone call--This is Huang Ming from the personnel Department.Could you put me through to Mayor Wang?--I am sorry.Line is busy.Will you please ring him in a few minutes or ask him to ring back?--Well,could you ask him to call me back as soon as possible?--What is your telephone number?--I am sure that he will get the message.2.拨打国际电话Making international calls1)An overseas call to Australia--Hello.International Operator.--Hello.I would like to make a call to Australia.--Y ou can call direct if you like.--Oh,can I ?--Y es,the code for Australia is 61.And then dial the city code and the number .Start with the international code,which is 00.--But this is my first time to make an oversea call.I‘d like you put me through.--OK.May I have your number?--The area code is 304,and the number is 384.--One moment,please.2）打对方付费电话A Collect Call--Hello.Is that the International Operator?--Y es,it is.Can I help you?--Could you please put through a collect call to Japan for me?--Y es.Who are you calling?--It‘s ….--And what is the number you are calling?--It‘s Tokyo,454656.--And your name and number?--My name is …..and my number is …….--Hang up and I will call you back in a few minutes.--Hello.Is that Li Ping?--Y es.it is.--I have your call on the line.Go ahead,please.3)询问话费Enquiring about Charges--I would like to ask about charges for the international calls.--Y es,please.--How much does it cost to make a reverse charge call to Japan?--$ 16.90 per minute.--How much does it cost to call New Y ork?--The normal rate is $ 9.70 per minute between 7:00a.m and 12:00 p.m.--What‘s the reduced rate for calls to New Y ork?--The normal rate is $4.90 per minute.--When does the reduced rate apply for overseas calls?--From midnight to 7 a.m.On weekdays;from 1 p.m.on Saturday through to 7 a.m. on Monday.--Thank you for your help.3.电话留言Leaving a message1)一个电话留言A Phone Message--Hello.This is Tom speaking,from the Personal Department.Is that Mr.Li‘s office?I am trying to get hold of him.Is he there?--I am sorry he isn‘t here right now.Shall I ask him to call you back when he is back? --No,thank you.I wonder if I could leave a message for Mr.Li.--Certainly.--Could you say that I called and that the meeting is postponed until tomorrow ?--What time tomorrow?--It will be at four.at my office.--Ok,at four,in your office,Mr Peterson.I will give him the message.2)请对方回电话Asking someone to call back--Hello.Legend Company.Can I help you?--I‘d like to speak to …..please?--I am sorry……..is having a meeting right now.The best time to catch him would be 2:30,after he comes back from lunch.--That is too bad.I will be at a meeting at 2:30.--May I take a message then?--Y es.Tell him Mr.Wang called me and asked him to return my call as soon as he gets back.--Just a minute.I will get a pen.Would you like to leave your number?--Please have him call me at my office.My number is ……..--All right,I will have Mr.Baker call you back as soon as he gets back.3）留言Leaving a message--Do you know what time he will be back?--Sometime later this afternoon.He should be back for dinner.Can I take a message? --Thanks.Could you tell him that Li called.--One moment.I will get a pen.Right.--Could he call me tonight?My number is ……….I will be up until……..--I will make sure he gets the message.4.电话安排预约Making appointments1)预约时间making an appointment--Hello.Can I speak to ….?--Speaking.--I am phoning to make an appointment for Mr Chen with Mr.Baker sometime next week.I understand that they had a tenta tive arrangement.--I am afraided Mr Baker is away on business at the moment and he will be back on 6th April.He had instructed me to make the appointment for him.Let‘s set an appointment time for them to meet.--So the appointment will be at a later date after he comes back.What about 10th April?--Let me see.That will be Monday.Mondays are best for him.And what time would suit him best?--Is four o‘clock okay,at our office here?--That sounds good.Monday,the 10th April,at four o‘clock at your office.--That is right.I will confirm the time when Mr Baker is back.2）变更时间安排Changing an arrangement--Would it bother you if we changed the time of our next meeting?--Well,it depends.I am actually rather busy next Tuesday.--Would eleven be okay,instead of nine o‘clock?--Not really.I‘ve got another meeting at eleven.If we can‘t do it at nine,it will have to wait until the week after next.--Ok,well,I will give you a ring when I get back to my office.My diary‘s there and I will check my schedule.--Fine,I will talk to you later.3)核定会晤细节Checking the details of a meeting--I am calling to make sure tomorrow‘s meeting with Mr.Roberts is still on.--Y es,it is.--Did he say we would meet at 10:30 in the morning?--No,he said eleven.--It‘s 11 in Conference Room B at the Y angtze Hotel.Is that right?--No,it is at the Hilton,not the Y angtze Hotel.--Would it be all right if we changed the time of our next meeting?--Of course.--Would 9:30 be OK，instead of 9:00?--Well,actually I can‘t make it any later,I am afraid.--But we can make it earlier.What about 8:30 then?--Fine.No problem.--OK,that is 8:30.--Thank you for calling.See you then.5.电话咨询Making Inquiries1)咨询会计师Inquiring the accountant--ABC bank.Can I help you?--Y es,I would like to speak to the accountant please.--OK,I will put you through.--Accounting Department.Can I help you?--Hello?I want to talk with the accountant.Is he in?--One moment.I will see if he is available.--Sorry to keep you waiting.Mr.Tim is with a client right now.Would you like to wait or call back later?--I will wait.Thanks.--Fine.I will put you on hold.Won‘t be too long.--Hello?--Hello?Is that the accountant?--Y es.Brain Tim speaking.--Mr.Tim,my name is Li Ping.I believe you have some paperwork regarding some money from China.。
公共管理学专业英语词汇
公共管理学专业英语词汇目标mission/objective内部环境internal environment外部环境external environment集体目标group objective计划planning组织organizing人事staffing领导leading控制controlling步骤process原理principle方法technique经理manager总经理general manager行政人员administrator主管人员supervisor企业enterprise商业business产业industry公司company效果effectiveness效率efficiency企业家entrepreneur权利power职权authority职责responsibility科学管理scientific management现代经营管理modern operational management行为科学behavior science生产率productivity激励motivate动机motive法律law法规regulation经济体系economic system管理职能managerial function产品product服务service利润profit满意satisfaction归属affiliation尊敬esteem自我实现self-actualization人力投入human input盈余surplus收入income成本cost资本货物capital goods机器machinery设备equipment建筑building存货inventory经验法the empirical approach人际行为法the interpersonal behavior approach集体行为法the group behavior approach协作社会系统法the cooperative social systems approach社会技术系统法the social-technical systems approach决策理论法the decision theory approach数学法the mathematical approach系统法the systems approach随机制宜法the contingency approach管理任务法the managerial roles approach经营法the operational approach人际关系human relation心理学psychology态度attitude压力pressure冲突conflict招聘recruit鉴定appraisal选拔select培训train报酬compensation授权delegation of authority协调coordinate业绩performance 考绩制度merit system表现behavior下级subordinate偏差deviation检验记录inspection record误工记录record of labor-hours lost销售量sales volume产品质量quality of products先进技术advanced technology顾客服务customer service策略strategy结构structure领先性primacy普遍性pervasiveness忧虑fear忿恨resentment士气morale解雇layoff批发wholesale零售retail程序procedure规则rule规划program预算budget共同作用synergy大型联合企业conglomerate资源resource购买acquisition增长目标growth goal专利产品proprietary product竞争对手rival晋升promotion管理决策managerial decision商业道德business ethics有竞争力的价格competitive price供货商supplier小贩vendor利益冲突conflict of interests派生政策derivative policy开支帐户expense account批准程序approval procedure病假sick leave休假vacation工时labor-hour机时machine-hour资本支出capital outlay现金流量cash flow工资率wage rate税收率tax rate股息dividend 现金状况cash position资金短缺capital shortage总预算overall budget资产负债表balance sheet可行性feasibility投入原则the commitment principle投资回报return on investment生产能力capacity to produce实际工作者practitioner最终结果end result业绩performance个人利益personal interest福利welfare市场占有率market share创新innovation 生产率productivity利润率profitability社会责任public responsibility董事会board of director组织规模size of the organization组织文化organizational culture目标管理management by objectives 评价工具appraisal tool激励方法motivational techniques控制手段control device 个人价值personal worth优势strength弱点weakness机会opportunity威胁threat个人责任personal responsibility顾问counselor定量目标quantitative objective 定性目标qualitative objective可考核目标verifiable objective优先priority工资表payroll策略strategy政策policy灵活性discretion多种经营diversification评估assessment一致性consistency应变策略consistency strategy公共关系public relation价值value抱负aspiration偏见prejudice审查review批准approval主要决定major decision分公司总经理division general manager资产组合距阵portfolio matrix明星star问号question mark现金牛cash cow赖狗dog采购procurement人口因素demographic factor地理因素geographic factor公司形象company image产品系列product line合资企业joint venture破产政策liquidation strategy紧缩政策retrenchment strategy战术tactics追随followership个性individuality性格personality安全safety自主权latitude悲观的pessimistic静止的static乐观的optimistic动态的dynamic灵活的flexible抵制resistance敌对antagonism折中eclectic激励motivation潜意识subconscious地位status情感affection欲望desire压力pressure满足satisfaction自我实现的需要needs for self-actualization尊敬的需要esteem needs归属的需要affiliation needs安全的需要security needs生理的需要physiological needs维持maintenance保健hygiene激励因素motivator概率probability强化理论reinforcement theory反馈feedback奖金bonus股票期权stock option劳资纠纷labor dispute缺勤率absenteeism人员流动turnover奖励reward特许经营franchise热诚zeal信心confidence鼓舞inspire要素ingredient忠诚loyalty奉献devotion作风style品质trait适应性adaptability进取性aggressiveness热情enthusiasm毅力persistence人际交往能力interpersonal skills行政管理能力administrative ability智力intelligence专制式领导autocratic leader民主式领导democratic leader自由放任式领导free-rein leader管理方格图the managerial grid工作效率work efficiency服从obedience领导行为leader behavior支持型领导supportive leadership参与型领导participative leadership指导型领导instrumental leadership成就取向型领导achievement-oriented leadershipAutomated inspection自动化检验automatic assembly system自动化装配系统applied biomechanics应用生物力学CAD/CAM计算机辅助设计与制造computer integrated manufacturing system计算机整合制造系统data structure数据结构data base management system数据库管理系统decision analysis决策分析engineering economy工程经济engineering statistics工程统计facilities planning设施规划factory diagnoisis and improvement method工厂诊断与改善方法financial and cost analysis财务与成本分析fuzzy theory and application模糊理论与应用human-computer interaction(HCI)人因工程与计算机系统human factors engineering人因工程human information processing人类讯息处理human-machine system design人机系统设计human resource management人力资源管理human system diagnosis and improvement人体系统诊断与改善industrial environment evaluation工业环境评估industrial organizations and management工业组织与管理industrial safety工业安全information technology信息技术intellectual property laws智慧财产权法knowledge engineering知识工程linear algebra线性代数manufacturing automation制造自动化manufacturing engineering制造工程manufacturing management制造管理manufacturing process制造程序manufacturing systems and management制造系统与管理market and marketing市场与行销material flows automation物流自动化mathematical programming数学规划multicriteria decision making多目标规划multi-criteria decision methods多准则决策分析network analysis网络分析numerical analysis数值分析organization and management组织与管理product and technology development management产品与技术开发管理production management生产管理production planning and control生产计划与管制quality control质量管理quality engineering品质工程quality management techniques and practice品质管理queueing theory等候线理论reliability engineering可靠度工程research，development and innovation management研究发展管理semiconductor production management半导体生产管理sequencing and scheduling排序与排程simulation模拟分析statistical method统计方法stochastic processes随机系统strategic management of technology技术策略system analysis and design in large scale大型系统分析与设计system performance evaluation系统绩效评估技术system quality assurance engineering系统品质保证工程systems engineering系统工程systems simulation系统仿真vision and colors视觉与色彩work physiology工作生理学work study工作研究Accounting Assistant会计助理Accounting Clerk记帐员Accounting Manager会计部经理Accounting Stall会计部职员Accounting Supervisor会计主管Administration Manager行政经理Administration Staff行政人员Administrative Assistant行政助理Administrative Clerk行政办事员Advertising Staff广告工作人员Airlines Sales Representative航空公司定座员Airlines Staff航空公司职员Application Engineer应用工程师Assistant Manager副经理Bond Analyst证券分析员Bond Trader证券交易员Business Controller业务主任Business Manager业务经理Buyer采购员Cashier出纳员Chemical Engineer化学工程师Civil Engineer土木工程师Clerk/Receptionist职员/接待员Clerk Typist&Secretary文书打字兼秘书Computer Data Input Operator计算机资料输入员Computer Engineer计算机工程师Computer Processing Operator计算机处理操作员Computer System Manager计算机系统部经理Copywriter广告文字撰稿人Deputy General Manager副总经理Economic Research Assistant经济研究助理Electrical Engineer电气工程师Engineering Technician工程技术员English Instructor/Teacher英语教师Export Sales Manager外销部经理Export Sales Staff外销部职员Financial Controller财务主任Financial Reporter财务报告人F.X.(Foreign Exchange)Clerk外汇部职员F.X.Settlement Clerk外汇部核算员Fund Manager财务经理General Auditor审计长General Manager/President总经理General Manager Assistant总经理助理General Manager's Secretary总经理秘书Hardware Engineer计算机硬件工程师Import Liaison Staff进口联络员Import Manager进口部经理Insurance Actuary保险公司理赔员International Sales Staff国际销售员Interpreter口语翻译Legal Adviser法律顾问Line Supervisor生产线主管Maintenance Engineer维修工程师Management Consultant管理顾问Manager经理Manager for Public Relations公关部经理Manufacturing Engineer制造工程师Manufacturing Worker生产员工Market Analyst市场分析员Market Development Manager市场开发部经理Marketing Manager市场销售部经理Marketing Staff市场销售员Marketing Assistant销售助理Marketing Executive销售主管Marketing Representative销售代表Marketing Representative Manager市场调研部经理Mechanical Engineer机械工程师Mining Engineer采矿工程师Music Teacher音乐教师Naval Architect造船工程师Office Assistant办公室助理Office Clerk职员Operational Manager业务经理Package Designer包装设计师Passenger Reservation Staff乘客票位预订员Personnel Clerk人事部职员Personnel Manager人事部经理Plant/Factory Manager厂长Postal Clerk邮政人员Private Secretary私人秘书Product Manager生产部经理Production Engineer产品工程师Professional Staff专业人员Programmer电脑程序设计师Project Staff项目策划人员Promotional Manager推售部经理Proof-reader校对员Purchasing Agent采购进货员Quality Control Engineer质量管理工程师Real Estate Staff房地产职员Recruitment Co-ordinator招聘协调人Regional Manger地区经理Research＆.Development Engineer研究开发工程师Restaurant Manager饭店经理Sales and Planning Staff销售计划员Sales Assistant销售助理Sales Clerk店员、售货员Sales Coordinator销售协调人Sales Engineer销售工程师Sales Executive销售主管Sales Manager销售部经理Salesperson销售员Seller Representative销售代表Sales Supervisor销售监管School Registrar学校注册主任Secretarial Assistant秘书助理Secretary秘书Securities Custody Clerk保安人员Security Officer安全人员Senior Accountant高级会计Senior Consultant/Adviser高级顾问Senior Employee高级雇员Senior Secretary高级秘书Service Manager服务部经理Simultaneous Interpreter同声传译员Software Engineer计算机软件工程师Supervisor监管员Systems Adviser系统顾问Systems Engineer系统工程师Systems Operator系统操作员Technical Editor技术编辑Technical Translator技术翻译Technical Worker技术工人Telecommunication Executive电讯（电信）员Telephonist/Operator电话接线员、话务员Tourist Guide导游Trade Finance Executive贸易财务主管Trainee Manager培训部经理Translation Checker翻译核对员Translator翻译员Trust Banking Executive银行高级职员Typist打字员Wordprocessor Operator文字处理操作员Aaccess discrimination进入歧视action research动作研究adjourning解散adhocracy特别结构administrative principle管理原则artifacts人工环境artificial intelligence人工智能工巧匠avoiding learning规避性学习ambidextrous approach双管齐下策略Bbalance sheet资产负债表bcg matrix波士顿咨询集团矩阵bona fide occupation qualifications善意职业资格审查bounded rationality有限理性bureaucracy官僚机构benchmarking标杆瞄准bounded rationality perspective有限理性方法boundary-spanning roles跨超边界作用Ccomputer-aided design and computer-automated manufacturing(cad/cam)计算机辅助设计与计算机自动生产confrontation对话consortia企业联合change agent变革促进者chaos theory混沌理论charismatic leaders魅力型领导者charity principle博爱原则coercive power强制权cohesiveness凝聚力collaborative management合作型管理comparable worth可比较价值competitive benchmarking竞争性基准confrontation meeting碰头会constancy of purpose永久性目标contingency approach权变理论corporate social performance公司社会表现corporate social responsibility公司社会责任corporate social responsiveness公司社会反应critical incident关键事件current assets流动资产current liabilities流动负债culture strength文化强度creative department创造性部门craft technology技艺性技术contextual dimension关联性维度continuous process production连续加工生产collectivity stage集体化阶段clan control小团体控制clan culture小团体文化coalition联合团体collaborative协作网络centrality集中性centraliazation集权化charismatic authority竭尽忠诚的权力Ddecentralization分权democracy management民主管理departmentalization部门化differential rate system差别报酬系统dialectical inquiry methods辩证探求法division of labor劳动分工downward mobility降职流动dynamic engagement动态融合dynamic network动态网络domain领域direct interlock直接交叉divisional form事业部模式differentiation strategy差别化战略decision premise决策前提dual-core approach二元核心模式Eelectronic data-processing(edp)电子数据处理employee-oriented style员工导向型风格empowerment授权encoding解码end-user computing终端用户计算系统entrepreneurship企业家精神equity净资产equity theory公平理论espoused value信仰价值ethnocentric manager种族主义的管理者expectancy theory期望理论expense budget支出预算expense center费用中心external audit外部审计external stakeholders外部利益相关者extrinsic rewards外部奖励ethic ombudsperson伦理巡视官external adaption外部适应性elaboration stage精细阶段entrepreneurial stage创业阶段escalating commitment顽固认同Ffamily group家庭集团financial statement财务报表flat hierarchies扁平型结构flexible budget弹性预算force-field theory场力理论formal authority合法权力formal systematic appraisal正式的系统评估franchise特许经营权formalization stage规范化阶段functional grouping职能组合formal channel of communication正式沟通渠道Ggame theory博弈论general financial condition一般财务状况geocentric manager全球化管理者general manager总经理globalization全球化gossip chain传言链grapevine传言网global strategic partnership全球战略伙伴关系general environment一般环境generalist全面战略geographic grouping区域组合global company全球公司global geographic structure全球区域结构Hhawthorne effect霍桑效应heuristic principles启发性原理hierarchy科层制度hiring specification招聘细则horizontal linkage model横向联系模型hybrid structure混合结构high tech高接触high-velocity environments高倍速环境Iimpoverished management放任式管理income statement损益表information transformation信息转换infrastructure基础设施integrative process整合过程intelligent enterprises智力企业internal audit内部审计internal stakeholder内部相关者internship实习intrapreneurship内部企业家精神intrinsic reward内在报酬inventory库存,存货internal integration内部整合interorganization relationship组织间的关系intergroup conflict团体间冲突interlocking directorate交叉董事会institutional perspective机构的观点intuitive decision making直觉决策idea champion构思倡导者incremental change渐进式变革informal organizational structure非正式组织结构informal performance appraisal非正式业绩评价Jjob description职务描述job design职务设计job enlargement职务扩大化job enrichment职务丰富化job rotation职务轮换job specialization职务专业化Kkey performance areas关键业务区key result areas关键绩效区Llabor productivity index劳动生产力指数laissez management自由化管理large batch production大批量生产lateral communication横向沟通leadership style领导风格least preferred co-worker(lpc)最不喜欢的同事legitimate power合法权力liability负债liaison联络者line authority直线职权liquidity流动性liaison role联络员角色long-linked technology纵向关联技术losses from conflict冲突带来的损失low-cost leadership低成本领先Mmanagement by objective目标管理Managerial Grid管理方格matrix bosses矩阵主管management champion管理倡导者materials-requirements planning(MRP)物料需求计划Mslow,s hierarchy of needs马斯洛需求层次论marketing argument管理文化多元化营销观multiculturalism文化多元主义multidivisional firm多部门公司moral rules道德准则management by walking around(MBWA)走动式管理matrix structure矩阵结构multinational enterprise(MNE)跨国公司moral relativism道德相对主义mechanistic system机械式组织middle-of-the-road management中庸式管理meso theory常态理论multidomestic strategy多国化战略mediating technology调停技术Nna?ve relativism朴素相对主义need-achievement成就需要norming规范化norms规范nonprogrammed decisions非程序化决策nonsubstitutability非替代性nonroutine technology非例行技术niche领地Ooff-the-job training脱产培训on-the-job training在职培训operational budget运营预算order backlog订单储备organic system有机系统organizational development(OD)组织发展orientation定位outcome interdependence结果的相互依赖性outplacement services外延服务organization ecosystem组织生态系统Pparadox of authority权威的矛盾paradox of creativity创造力的矛盾paradox of disclosure开放的矛盾paradox of identify身份的矛盾paradox of individuality个性的矛盾paradox of regression回归的矛盾partial productivity部分生产率participative management参与式管理path-goal model路径目标模型peer recruiter同级招聘political action committees(PACs)政治活动委员会polycentric manager多中心管理者portfolio framework业务组合框架portfolio investment资产组合投资positive reinforcement正强化production flexibility生产柔性profitability收益率programmed decisions程序化决策psychoanalytic view精神分析法paradigm范式personal ratios人员比例pooled dependence集合性依存professional bureaucracy专业官僚机构problem identification问题识别problemistic search问题搜寻population ecology model种群生态模型Qquality质量quality circle质量圈question mark问题类市场quid pro quo交换物Rrational model of decision making理性决策模式realistic job preview(RJP)实际工作预览reciprocal interdependence相互依存性resource dependence资源依赖理论routine technology例行技术retention保留rational approach理性方法rational model理性模型rational-legal authority理性—合法权威Ssemivariable cost准可变成本sense of potency力量感sensitivity training敏感性训练sexual harassment性骚扰short-run capacity changes短期生产能力变化single-strand chain单向传言链situational approach情境方法situational force情境力量situational leadership theory情境领导理论sliding-scale budget移动规模预算small-batch production小规模生产sociotechnical approaches社会科技方法span of management管理幅度staff authority参谋职权standing plan长设计划step budget分步预算stewardship principle管家原则stimulus刺激storming调整阶段strategic management战略管理strategic partnering战略伙伴关系strategy formulation战略制定strategy implementation战略实施strategic control战略控制strategic contingencies战略权变satisficing满意度subsystems子系统subunits子单位synergy协同system boundary系统边界structure dimension结构性维度sequential interdependence序列性依存self-directed team自我管理型团队specialist专门战略strategy and structure changes战略与结构变革symptoms of structural deficiency结构无效的特征Ttall hierarchies高长型科层结构task force or project team任务小组或项目团队task independence任务的内部依赖性task management任务型管理task-oriented style任务导向型管理风格total productivity全部生产率Total Quality Management全面质量管理training positions挂职培训training program培训程序transactional leaders交易型领导transformational leaders变革型领导treatment discrimination歧视待遇two-factory theory双因素理论two-boss employees双重主管员工technical or product champion技术或产品的倡导者Uunfreezing解冻unit production单位产品Vvariation变种子variety变量valence效价variable costs可变成本vertical communication纵向沟通vertical integration纵向一体化vestibule training仿真培训volume flexibility产量的可伸缩性vertical linkage纵向连接venture team风险团队value based leadership基于价值的领导Wwin-lose situation输赢情境win-win situation双赢情境workforce literacy员工的读写能力work in progress在制品work flow redesign工作流程再造成work flow automation工作流程自动化whistle blowing揭发Zzero-sum零---和zone of indifference(area of acceptance)无差异区域(可接受区域)。
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cooperation project roundtable meeting Venue Arrangement Design proposal floorplan VIP room reception perspective drawing directional signage design invitation a separate page inside folding line breast-card alternative design backdrop design Maintenance work after xx（picture files made ） Pre-event Communication During-event Communication and follow-up Event Detail Recommend Event Plan Events xx member media salon Huanan media salon event Accommodation Arrangement Rules of entry Gift Recommend Awards Presentation Homepages Design and Production Awarding Ceremony Venue Arrangement On-Site Support Support material After-Event Summary Report Visit Agenda Agenda Venue Decoration Design and production Design work finalization Designing and making the the logo of xx Exhibition hall display and VI design on xx Project The on-line journal design and completion Preparation work for xx Some following work about xx The VI design about xx Chinese domestic media Industry/trade media General media China based international correspondents China key media Visit Key Media
策划 (pla n)
xx 上市后新闻宣传 危机公关 根据实际情况进行跟进处理 xx 舆论环境 核心媒体群策略 结合实际需求进行新媒体开拓 强化媒体的掌控 xx 新闻资料准备 xx 后续宣传 区域性 本月重点工作 其他工作 日常新闻宣传 媒体分析 重点监测 媒体监测总结 意见领袖 中坚力量 传统核心团队 新锐团队 出发点 建立品牌形象 今年的促销活动 吸引注意力的促销活动 2008 年公关环境
105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 T S Q、R
项目小组 公众抱负 公众态度 公众意识 公共事务管理 公众情绪 公众需要 舆论 公共政策预测 公关广告 公关公司 公关咨询与调研 公关部 公关目标/战略 公关计划 公关方案 公关策略 公众意见 公益宣传广告 宣传 问卷 监管当局 调研 危机沟通 摘要文章 促销 样本 卫星连线访谈 轰动手法 形势分析 社会预期 软性新闻 特殊利益团体 演讲 演讲稿写作 扭曲事实 代言人 备用声明 股东 托词 上下级沟通 供应商 调查 电台访谈节目 目标受众 电话沟通 第三方认可 高层管理 行业协会
Government Key Message Drop negative information in internet and information release on BBS and Blog Media Invitation(Suspending) Media Invitation(Media list recommend/invitation letter/invite follow up) Pre-event Communication During-event Communication and follow-up Accommodation Arrangement xx,the releasing frequency are 7 pieces, communication volume are 14000 words xx, the releasing frequency are 25 pieces, communication volume are 38837 words cist on Basic PR Expenses expense on media relations maintenace expense on crisis management expense on government relations expense on public relations training expense on news articles writing expense on PR.service total expenses order program budget explanations service fee Narrowcasting News release Newsworthy On-line communications On-line media relations On-line monitoring Online publicity Op-Ed Persuasion Pitch letter Position paper Press conferences Press monitoring Press relations Press Print media Print publications Product promotion Product publicity
序 号 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46
板块
中文 公关活动 公关公司 投标书 提案 公司介绍 公关策略 传播策略 xx 新闻宣传 公关公司职责 传播目标 目标受众 传播现状分析 优势 劣势 机遇 威胁 负责人 新闻宣传 媒体沟通 新媒体开拓 最少 12 名来自业内或公司的具有领导地位 的资深公共关系实践者组成的小组
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96 97 98 99 100 101 102 103 104
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译文 PR activity PR partner tender book proposal company profile PR Strategy communication strategy News communication about xx Responsibility of PR Agency Objective Target Audience Corporate Communication SWOT Analysis Strength (S) Weakness (W) Opportunity (O) Threat (T) Stakeholder News communication Media Communication New Media Exploited a panel of at least 12 leading senior PR practitioners from agency and in-house environments News communication after xx launch Crisis PR Crisis management according to actual situation Public environment for xx Strategy of Key Media group To exploited new media according to actual need Strengthen the control of media News files preparation for xx Communication after xx in local areas To-do list of this month Others Daily news communication Analysis of Media The key point monitor list Monitor Conclusion opinion Leader core group Traditional Group New core group Basic point Set up the image Promotional Activity of the Year attention-grabbing promotional event PR circumstance 2008