人教版高三英语选修9Unit5Insideadvertising全单元教案

Unit 5 Inside advertisingLecture 1 words and expressionsTeaching aims: make the Ss to master the following words and expressions. Teaching important points: wordsTeaching difficult points : the differences between wordsRise and raise worth , worthy and worthwhileTeaching methods: pair and group workTeaching steps:I，words1.advertise v.advertise sth. advertise for sth/sbn. advertisement answer an advertisementplace/ put/ run/ publish/ insert an advertisement for sthrminform sb of sth make sb informed of sth3.expense at one’s expenses4.rely on =lean on =depend on5.responsein response to respond to6.fashioncome into fashion in fashiongo out of fashion adj. fashionableII. difference between words1.wortha.sth be worth +moneyb.sth be well worth doingworthya.sth be worthy of + nb.sth be worthy {of being doneto be doneworthwhilea.It is worthwhile to do sth /doing sthb.It is worth one’s while.2. rise raiserise vi. 不用被动语态。

上升。

上涨起身起床a rising suna risen sunraise vt. 把…举起增加种植唤起提出抚养筹钱collect / raise money forraise one’s voiceIII. HomeworkAsk the Ss to bear the words above in mindAfter that , do a piece of paper to train the Ss’ ability of using the language. Notes:Lecture II ReadingTeaching Aims:1.Learn and master the words and expressions that appear in the lecture.2.Train the students ‘reading ability.Teaching Important Points:1.Improve the students’ reading ability.2.Enable the students to understand the text better.3.How to get the students to master the useful expressions.Teaching difficult points:Master the following sentence structures:1.As well as reading the right audience with the right technique, advertisers mustalso place their ads in the right medium.2．As well as worrying about the expense, advertisers must also consider which media are most appropriate for their product and which their target audience is most likely to see or hear.Teaching methods1, Discussion to help the students know sth about the ads.2, Fast reading to get the general idea of the text.3, Questioning –and-answering individual work to make every student work in class. Teaching Procedures:Step I. Greetings and revisionStep II. Warming up1, where do you see or hear ads ?2, Can you think of anywhere else you see or hear ads?3, Do you think ads affect your life in any way, eg, do you dress differently because of what you see in ads or buy thingsyou might not otherwise buy?4, How many ads do you think you see or hear every day? Can you remember the names of any products that were being ads ?If so, why do you remember these and not others?Step III. Pre-reading1, Look at each of the ads on the next two pages and discuss the questions with a partner.1, What does the ads want u to do?2, how does it try to persuade u to do this?3, Which ads do you think are the most effective? Why?2.Now look at the first group of questions in the Comprehending section . Keep these questions in mind as you read.Step IV. Reading1, What is an ads?2, How do ads make effective ads?3, How effective are ads?Step V. ComprehendingMake notes about what you have just read under the following headings.Who advertises?Why do they advertise?Where do they decide where to advertise?Does advertising work?Step VI Discussion Page44Step VII HomeworkNotes:Lecture III Listening , speaking and writingTeaching AimsTo get the students to master the usage of the important words and phrases.Improve the students’ abilities of using language.Teaching Important Points:1,Improve the students’ ability of using the language.2,How to get the students to master the useful expressions.Teaching difficult points:Write a short as using what have been mastered.Teaching methods:Pair and group workStep I, RevisionAsk the Ss to talk about how advertising worksWhat is ad?Why? How?StepII.Discovering useful words and expressions. Do exercises1,2,3StepIII ListeningStepIV.WritingChoose one of the things advertised in the listening but write a different ad for a different target . Some possible targets are listed below.Then perform your ad to the class. Ask them to guess who your target is.Step V. HomeworkWrite an advertisementNotes:Lecture IVReading and learning tipTeaching aims1, Review the useful expressions learnt in this unit by making sentences with them. 2, Train the Ss’ integrating skills by reading and summing up.Teaching important points;Improve the students’ reading ability by reading the material.Improve the students’ writing ability.Teaching difficult points:How to improve the students’integrating skills---reading skill and summing skill. Teaching methods:Fast-reading and reading to improve the students’ reading abilityPractice and pair work or group work to have every student master what they have learned.Teaching aids:1 the blackboard 2. the multimediaTeaching procedures:StepI. Talk about all the ads you have seen and heard in your daily life during the last week and then in your groups answer these questions.1.Did any of the ads contain lies or misleading information?2.Did any of the ads try to persuade you to do sth you consider wrong?3.Do you think any of the ads are unsuitable for children to see?4.What percentage of the ads do you think were unsuitable in some way?StepII ReadingRead the passage and answer the questions.1.In what four ways can consumers be protected from false, misleading or unethicaladvertising?2.Would you complain about any of the ads in this passage? Why?3.Why do some schools teach their students about advertising ?4.What is your opinion of this idea?5.Do you know if China has an organization to which citizens can complain if theysee an ad they believe is wrong? If you don’t know, how can you find out?StepIII Summing up1, Tell what you have learned about ads from the unit.2, List the things that interest you most.3. Useful words4. Useful expressions5. Complete the following sentences using the object complements. Advertisements always want to make their advertisements______________ My best friend wants me to_________.We elected Michael______________this term.StepIV Learning upStep V HomeworkGo over all the language points in the unit..。