在艺术设计中色彩运用的重要性

THE IMPORTANCE OF THE USE OF COLOR IN ART DESIGN Claire Campbel Pima Community College,Claire Campbell,"Appropriation,Transformation and Contemporary Fiber Art:.Textile Society ofAmerica Symposium Proceedings.

In art and design"the use of color is very important".At the same time,the performance of color is infinite,it has the meaning of existence,at the same time,a mysterious hidden charm,how to use color expressive force,to create new works,to attract the masses.

Color because of its physical properties,namely,different colors have different wavelengths,therefore,will directly or indirectly affect people's emotional, mental and psychological activities.Different color through the reflection of people's vision to the brain,but can cause people to feelthe dark,cold,weight,distance,can generate excitement,depression,tension,irritability,stability,ease the psychological effect.Such as cream makes people feel lovable,naive,simple;yellow,orange,red and relaxing;exciting,give a person with bold,strong feeling;pink romantic breath is grumous;rose,lavender is full of elegant,mysterious,beautiful mood;green,vibrant, moral ofyouth and hope,the symbol of new life in the spring;the deep color,Coffee olive steady,calm;blue can play relaxed,cool effect;white is a solemn,stately,pure artistic conception.

Art design is a creative activity--perceptual art design combined with rational is an art and science and technology,technology,science,aesthetics,style,color,design solutions.Is thedesign of a comprehensive,such as the activities of daily living appearance design,with water as an example,except the design of pure beauty,but also meet the fitness of human body engineering,to study what kind of grip handle is comfortable,what kind of the cup is convenient for people drinking problems,and so art design is not just sentimental,still need to analyze theargument,do a lot of experiments.In addition,art design and simple artistic creation is different,we should consider not only the creator's preferences,but also to consider the needs of consumers and the cost of production,creation faster.At the same time,need to learn

a lot of knowledge science.

Through the above analysis we can see that the scope of the design art design is very wide,butthe use of color is also very important,but playing each university, professional open coursecurriculum design direction have color.Then we can through the following examples to illustrate the importance of color in art design.

A case

Graphic design is an art and design direction,however clever use of a plane advertisement designis successful or not is one of the factors of color,the color for the plane advertisement designwork,and its importance is obviously."Color"and advertising designers,like Punchline,is aimportant strength of advertising works wonderful,moving and not.There is color is not isolated,to embody the texture of products,features,and can beautify the advertising space;at the same time to adapt with the environment,climate,appreciation and so on,but also consider the far and near,big,small,visual changes,make the advertisement more aesthetic.

A physiological function,color

Humans will have different physiological responses to different color,which has been proved byscience.Red,orange,yellow and other colors to give people the feeling of fire,we call it warm;blue,green and other colors will be reminiscent of the sea,the sky and the river,which we callcool.

We are in the color design,color hue,lightness,purity is not the same in the mutual collocationuse should pay attention to the following points:

1the intensity of the color sense.Generally speaking,more warm color visual effect and highcolor purity and brightness is lower than cool color and brightness.In addition,hue,lightness and purity is more big,the color contrast is stronger.

2colors of the advance and retreat.Warm color and higher color purity and brightness is forward,cool and low purity and green colors give people retreat feeling.

3color sense the severity of.High brightness color than low lightness feels lighter,more deep color to feel more heavy.

The above example is some physiological functions of color,in the packaging design,flexible use of these will get beat all the magical effect.For example,large