高级商务英语教案-unit7-unit12
高级商务英语 Unit 12
Third listening: sentences imitation
• You are asked to use the following active vocabularies to form sentences as what you have heard from listening.
• What is the main idea of news item two?
A class-action lawsuit has been filed against PayPal, an online payment company, days after the company’s successful initial public offering.
4. What was EA’s position to react to react to the upcoming lawsuit?
EA denies plaintiff’s claim. It is EA’s position that it treats its employees fairly and lawfully, and that it has properly classified its employees within the meaning of the law. EA will not retaliate against employees for exercising legal rights, including by participating in the proposed class action.
Second listening: listen for specific information
高中英语教案高二下册 Unit 7 International Commerce Teaching Suggestion
高二下册Unit 7International Commerce1、本单元的阅读微技能是理解说明文，这个微技能对大部分学生来说还是比较简单的，但是，从参加考试中如何把握这种文体的特征并采取相应的阅读速度和做题技巧是需要向学生说明的：A.这种文体的文章考察学生快速找到细节，因此要求学生在阅读第一个段落的时候就能够迅速判断是这种文体；B.判断是这种文体之后，学生就可以直接开始阅读题干，然后在文章中快速找到题干的答案并用笔将这些句子划线，然后再在各题干下面的选项中寻找一样的表述即可；C.对于个别最后出现的考察学生判断的试题，可以再根据题干、选项的内容及文中的内容进行分析，找出答案。
2、本单元的“循序渐进识词汇”的方法，是再一次和学生明确以下几点：A.词汇的学习和运用必须在持续的、大量的阅读中才能最终解决；B.词汇的学习和运用是个渐进的过程，不是集中记忆词汇就能够解决问题的（虽然词汇的表层意思可以通过短时间的强化记忆可以解决，但是词汇的运用能力和词汇在新语境下的灵活运用却是无法通过这种方法能解决的）；C.新词汇的学习也是可以通过高效的阅读来实现的；D.对于大部分学生来说，通过短期强化背诵和做大量练习题的方式，是无法真正提高基础词汇在新语境下的理解，乃至运用能力的，必须通过新语篇的阅读来实现。
3、Reading 2是和本单元的话题紧密相关的阅读文章，而不是和阅读维技能相关的文章，属于社会文化类的文章阅读，和叙事类文章的阅读方法一样。
4、增补内容如下：说明篇章是我们学习工作和日常生活中经常阅读的篇章。
我们选购商品需要认真阅读商品的说明书和使用说明；我们服用和使用药品更是要认真阅读药品的标签说明；我们学习使用新的工具（如计算机）和技术（如计算机操作程序）等，需要认真阅读操作说明；我们学习使用新的学习方法、烹调方法、锻炼身体的方法等需要阅读方法说明；我们出外旅游或出差，需要阅读购票说明、交通告示、安全告示、参观说明、宾馆住宿说明、海关通行说明等。
《商务英语》教学课件——Module7
2. Read the article and find out why more people prefer a career in marketing than in sales. Complete the table below with reasons from the text. Marketing Specialist Sales Rep more elegant
v a firm of architects建筑设计公司 company, corporation, incorporation, concern, organization, business, enterprise
v administration staff行政人员，行政管理人员 executives 高级行政人员 v call centre呼叫中心，电话服务中心，客服中心 v driving lesson驾驶课 driving license 驾驶证 v conveyor belt传送带，输送带 convey meanings v replace A with B用B来替换A replace her job with a robot
v jolly n.痛快，刺激 免费差旅娱乐(口)
v door-to-door adj.挨家挨户的，走家串户的;adv.挨家挨户地，走家串户地
v gamble vi.投机，赌博 gamble on this new product
v pay off还清(债)，获得成功,凑效 The method works. pays off
a job in sales can’t quite shake off its unglamorous image or associations with something rather dishonest. This all means recruitment problems for graduate employees. On the other hand, marketing – a less direct way of selling a product – is rather more popular as a career choice, and sounds better at dinner parties.
《商务英语综合教程》 Unit (7)
Barriers to Effective Communication
Many things may interfere with or block communication. Please list six barriers to communication at work according to the following four examples.
《商务英语综合教程》（基础）
Unit 7 Relationships
A. Brainstorming B. Business Knowledge
◆ Additional Reading C. Business Skills D. Business Actions
◆ Additional Reading E. Highlights Vocabulary Suggested Answers
Communication is an important part of our daily life. We express our thoughts and feelings and convey messages by communication. To have a co-operative, positive working environment, communication must be effective and efficient.
Teaching Objectives
• 1. to learn communication concepts; • 2. to learn the basics of relationships; • 3. to learn the basics of communication
商务英语基础上册Unit seven教案【高校】
【Title of Lesson】Unit 7 Touring with a Customer 【Text Book】Basic Business English【Teaching Objects and Demands】➢Knowledge and Ability Objects1. To let the students know the relative knowledge of travel arrangement.2. To let the students know some words and phrases about touring with a customer.3. To train the students’ abilities of listening and speaking.4. To train the students’ abilities of using English to make simple dialogues about touring with a customer.➢Procedure and Method Objects1. Through self-study, train students’ abilities of analyzing problems, solving problems and summarizing problems.2. Through group activities, train students’ team spirit ofmutual cooperation and to improve their communication ability.3. Through the competition, t rain students’ sense of competing and participating actively, stimulate students’ interests in learning, improve their abilities to adapt to change and enhance their thinking abilities.➢Moral and value Objects1. To enable the students to understand the importance of touring with a customer.2. To lay the foundation for the future English communication.【Teaching Key Points】1. Some words and phrases about touring with a customer.2. Some sentences about touring with a customer. 【Teaching Difficulties】How to make students be able to tour with a customer. 【Teaching Aids】Multi-media computer, some exercise papers; Software: Microsoft PowerPoint【Teaching Methods】Interactive teaching (learning--reciting –utilizing), discussion, questions & answers methods with the help of some games and activities.【Teaching Periods】180 minutes (4 Lessons)【Teaching Procedures】Step 1: Lead-in1. Through asking the students to make a choice to lead in new lesson.T (Teacher): In last lesson, we met a foreign customer at the。
商务英语基础上册Unit seven教案
【Title of Lesson】Unit 7 Touring with a Customer【Text Book】Basic Business English【Teaching Objects and Demands】➢Knowledge and Ability Objects1. To let the students know the relative knowledge of travel arrangement.2. To let the students know some words and phrases about touring with a customer.3. To train the students’ abilities of listening and speaking.4. To train the students’ abilities of using English to make simple dialogues about touring with a customer.➢Procedure and Method Objects1. Through self-study, train students’ abilities of analyzing problems, solving problems and summarizing problems.2. Through group activities, train students’ team spirit of mutual cooperation and to improve their communication ability.3. Through the competition, t rain students’ sense of competing and participating actively, stimulate students’ interests in learning, improve their abilities to adapt to change and enhance their thinking abilities.➢Moral and value Objects1. To enable the students to understand the importance of touring with a customer.2. To lay the foundation for the future English communication.【Teaching Key Points】1. Some words and phrases about touring with a customer.2. Some sentences about touring with a customer.【Teaching Difficulties】How to make students be able to tour with a customer.【Teaching Aids】Multi-media computer, some exercise papers; Software: Microsoft PowerPoint【Teaching Methods】Interactive teaching (learning--reciting –utilizing), discussion, questions & answers methods with the help of some games and activities.【Teaching Periods】180 minutes (4 Lessons)【Teaching Procedures】Step 1: Lead-in1. Through asking the students to make a choice to lead in new lesson.T (Teacher): In last lesson, we met a foreign customer at the airport. After we conclude the business with the customer, which an arrangement will be better, to book a return ticket for him or make travel arrangements for him?Ss (Students): Make travel arrangements for himT: Yes, that’s right. When foreign customers go to a new place to do business, they must be unwilling to miss the chance to visit the famous places. So it’s better to recommend some good places to them when the sellers make an arrangement for them. Through touring with the customers, the business relations and the friendship between two parties will be further and better established. This is also an important way to do business with the others. Then how to do it? Today we will learn about it.Step 2: Listening and speaking【Teacher’s words】There are many famous places in Beijing. Do you know...?Now here is a dialogue between Mr. Hill and Miss Tang. After concluding the business, Miss Tang invites Mr. Hill from the USA to visit the Great Wall. Please listen carefully how Miss Tang tours with a customer.1. Listening ActivityA. Asking the students to listen to the dialogue carefully and repeat the five sentences together.B. Listen to the dialogue again and do Task two: Filling the missing words. Then ask two students to say their answers out. One acts as Mr. Hill and another acts as Miss Tang.C. Divide the class into several groups. Listen to the dialogue last time and discuss the questions in Task three in groups. Each group sends one student to say their answers. Then the teacher checks the students’ answers and shows out the correct answers on PPT.Aim: Through Listening Activity repeatedly to let Ss be active in thinking and train their abilities of listening and cooperation.2. Speaking Activity【Teacher’s words】Now we have learned some words and patterns about how to tour with a customer. Next we will do pair works according to the following situations:PPT shows the situations and some useful knowledge:Situation:Mr. Hanna is invited to visit a company in Dalian. After the business talk, the manager recommends Dalian coast to Mr. Hanna.The following may be useful:Have you ever traveled the city?I suggest…I can always be your guide.If you like, I can show you …I want to take a look at …What time shall we start?…A：Ask the Ss to make a dialogue according to the information within 5 minutes.B: Invite some Ss to play their dialogues in the class.Aim:Through the Speaking Activity to train Ss’ skills of listening and speaking and abilities of using language.Step3. Business Reading1. Learning the text【Teacher’s words】Just now all of you have done a good job. We now know how to tour with a customer. In fact, to have a good time in touring, it is very important to make a good travel arrangement in advance. So we’d like to learn some correct ways of making a travel arrangement. This step we will do self-study activity, Choosing Game （选一选游戏）, Filling Game（填一填游戏）,and Translation:(1) Self-studying ActivityA. Give Ss 5 Mins to self-study the text with two Pre-reading Questions:1. What should you first take into consideration before making the reservation？2. What should you further confirm after working out a tentative itinerary?B. Ask Ss to answer the questions.C. Let Ss explain the main meaning of the text.D. Teacher checks.E. Ss read the text together.(2)Choosing GameA. PPT shows four sentences about the text.B. Ask Ss to choose “True or False” one by one.C. Teacher checks.(3)Filling GameA. PPT shows eight sentences with one blank each. Ask Ss to fill the words in the blanks of thesentences.B. Teacher checks.C. Ss read the completed sentences together.(4)TranslationA: PPT shows five sentences from the text, ask the students to translate them into Chinese.B: Teacher checks.Aim:Through Self-Study Activity and some Games to let Ss know the meaning of text about travel arrangements, master some useful words, phrases and sentences. And by reading the text to train the students’ reading abilities and let Ss pay attention to their pronunciations.2. Games for Grammar【Teacher’s words】: In this step we will have a competition. There are nine numbers in the screen. Each number stands for one question. Divide the students into four groups, ask them to pick out one number and then answer the corresponding questions.(1)CompetitionA. PPT shows nine numbersB. Each group chooses one number and answer the question.Aim: This step of Games for Grammar is to let Ss study and review grammar knowledge about verbs happily and unconsciously, to train the Ss’ bei ng active in thinking questions and finding the answers for the questions, and their abilities of the cooperation, to enhance their skills of speaking and translating.Step 4: Consolidation and Summary【Teacher’s words】: In this step we will do many practices activities to consolidate and sum something we learn in this lesson.（1）Let Ss do the exercises “Translat ion”, “Cloze” And “Writing” to expand Ss knowledge of touring with a customer..Aim: Through many exercises to do summary and consolidation to this lesson, the Ss can review and master the knowledge which we learn in this lesson. And the teacher emphasizes the key points and difficult points of this lesson again so as to let Ss know the importance of touring with a customer.Step 5: Homework【Teacher’s words】: Here there are four home works. Each student must do the first, second and third. And Ss have the right to decide whether they will do or not do the fourth one by themselves.1. Read and recite the new words and expressions.2. Read the text fluently.3. Act as roles to make dialogues with your partners.4. Search more knowledge about touring with a customer.Aim: Through assignment by levels to let Ss choose their home works by themselves to encourage Ss to analyze themselves, improve Ss’ abilities of listening, speaking and reading further and train Ss’ abilities of communicating with others.。
商务英语阅读教案
本次课
重点难点
The study of the business terms
教学基本内容设计
Warm Up—definition oforganizationalculture
2.FIRST TO SAY IT: Predictions(What are they?)+ Biography
3.COUNTERINTUITIVE INSIGHTS
(“reporting cost”+outsourcing)
4.NEW AREA OF INQUIRY(nonprofit)
MoreFigures
辅助手段和时间分配
Multi-media
15minutes
20minutes
20minutes
20minutes
15 minutes
本次课小结、作业、预习等
Complete the post-reading exercisesand preview unit 5
第4次课
课时2学时
章节题目
Unit 5:Consumer Behavior
Term Study
1.Leadership
2.Theory X and Theory Y Assumptions
Outline and Questions
1.(Para.1-3)An interview withPeter F. Drucker(Who+When+Where?)
2.(The rest paragraphs.)Drucker’s thoughts on leadership(The key sentence in each point?)
高教社新编商务英语第二版综合教程2 Unit7
高等教育出版社 高等教育电子音像出版社பைடு நூலகம்
Unit 7 Interview
6. A poor HR manager may end up offering a job to the wrong person because he / she .______.
c. having a workshop with candidates d. a job test
高等教育出版社 高等教育电子音像出版社
Unit 7 Interview
4. Interviews help to _____.
√a. get the story behind a candidate’s experiences
A job interview is the first part of hiring and keeping good workers. Interviews are particularly useful for getting the story behind a participant’s experiences. The interviewer can pursue in-depth information around a topic. Asking the right questions makes you as a manager more likely to select the best candidate for the job. If you don’t have good interviewing skills, you may end up offering a job to someone who is a poor fit for the job or the company.
《商务英语综合教程》 Unit (7)
2. What characteristics could be used to define good working relationship?
3. How can we build better relationship at work? 4. What kinds of certain relationships at work
◆ Additional Reading E. Highlights Vocabulary Suggested Answers
Teaching Objectives
• 1. to learn communication concepts; • 2. to learn the basics of relationships; • 3. to learn the basics of communication
relationship with your colleagues? Why?
Reading Text Building Good Work Relationships
Questions for Fast Reading
新标准高职商务英语：视听说教程 第2册 Unit 7教案(1)
（章节教案首页）课题：Unit7 What to wear to work.（1）授课时间：年月日教学时数：（ 2 ）学时，其中理论（ 2 ）、实验（ 0 ）学时、上机（ 0 ）学时、其它（ 0 ）学时，其它是指：教学目标与要求：情感目标：通过学习本节课，让学生们提前了解并掌握面试礼仪知识，提高学生整体素质，增强个人修养，为今后求职成功打下基础。
知识目标：听懂并理解不同口音的英语口语；学会面试时该穿的衣服。
技能目标：能够根据不同的口音掌握文章大意；根据面试的岗位性质选择适合穿着的衣服。
教学方法设计：任务型教学法，讨论法，直观演示法，练习法教学重点与难点：教学重点：听懂并理解不同口音的英语口语；学会面试时该穿的衣服。
教学难点：能够根据不同的口音掌握文章大意；根据面试的岗位性质选择适合穿着的衣服。
主要参考资料：施志渝，《视听说教程2》，上海外语教育出版社，2020年2月.教具使用：多媒体设备，畅课平台课后作业：1.完成畅课平台的作业；2.小组合作完成110页的group work；3.预习下节课内容。
教学反思：1.整个过程应该从易到难，循序渐进，教师对整个过程要做好监督和检查的工作，帮助学生用心听，及时校正和修补听力中出现的错误和遗漏。
2.教师在介绍东西方文化差异的同时，鼓励学生广泛阅读，通过阅读，不仅可以使学生在阅读的过程中增加扩充自身的单词量，而且可以从多方面的读物内容中体会和感受不同的文化背景之间的差异，积累多方面额知识，以达到熟悉并准确理解听力材料的目的。
★Part Ⅰ导入新课1.考勤：利用畅课进行学生考勤，生成今日数据；2.以小组为单位展示作业group work,先组内点评，然后小组互评，最后教师做总结。
3.给学生们展示一段视频《当代大学生自制大学生礼仪情景剧（面试礼仪）》,以此视频引导学生们展开讨论，视频中哪些是错误示范，哪些是正确示范。
★Part II 讲解新课教师发布任务：Task 1In this part you will hear four speakers talking about their travel with different accents. Listen carefully and fill in the missing words.Speaker 1Before going on a trip I pay the bills, I empty the trash, and I give a house key to a friend.Speaker 2Before I leave on a trip, I turn off the lights, I turn off my heater , I give my keys to my roommate, and I water my plant .Speaker 3The funniest story of my traveling experience was when I came to the U.S.for the first time by myself. They lost my luggage and I didn’t speak a word of English. I had to use my hands to explain myself. People understood what I meant and they helped me out.Speaker 4My recent trip to Africa was one of the most amazing trips of my life. This was my second trip to Tanzania, Africa . We visited a lot of villages, some so remote that we had totravel by he licopter. In Tanzania, it’s very dif ferent from America and there are no maps . So, even traveling in a helicopter, we didn’t really know where we were going to go.Task 2Learn new words and expressions:aerobics n.Tai Chiunwind v.bottom of the league学习新单词和词组，教师用听写，单词字母接龙，或者随机点人点单词的方式检测学习效果。
商务英语基础上册Unit 12教案
【Title of Lesson】Unit 12 Offers and Counter-offers【Text Book】Basic Business English【Teaching Objects and Demands】➢Knowledge and Ability Objects1. To let the students know some basic knowledge of offers and counter-offers.2. To let the students know some words and phrases about offers and counter-offers.3. To train the students’ abilities of listening and speaking.4. To train the students’ abilities of using English to make simple dialogues about offers and counter-offers.5.To train the students’ ab ilities of reading and writing.➢Procedure and Method Objects1. Through self-study, train students’ abilities of analyzing problems, solving problems and summarizing problems.2. Through group activities, train students’ team spirit of mutual cooperation and to improve their communication ability.3. Through the competition, train students’ sense of competing and participating actively, stimulate students’ interests in learning, improve their abilities to adapt to change and enhance their thinking abilities .➢Moral and value Objects1. To enable the students to understand the importance of knowing what are offers and counter-offers.2. To lay the foundation for the future English communication.【Teaching Key Points】1. Some words and phrases about offers and counter-offers.2. Some sentences about offers and counter-offers.【Teaching Difficulties】How to enable students to make offers and counter-offers.【Teaching Aids】Multi-media computer, cards and some exercise papers; Software: Microsoft PowerPoint 【Teaching Methods】Interactive teaching (learning--reciting –utilizing), discussion, questions & answers methods with the help of some games and activities.【Teaching Periods】180 minutes ( 4 Lessons)【Teaching Procedures】Step 1: Lead-in1. Through questions and answers to lead in new lesson. Such as:(Suppose you are at a fruit store, you are asking the price of a kind of apple.)T(Teacher): What can I do for you?Ss(Students): I’d like to buy some apples.T: This kind of apple tastes good.Ss:How much is it?T: 8 yuan a kilo.Ss:I’m afraid it is a bit expensive, can you lower your price?T: OK, 7 yuan a kilo if you buy more than 2 kilos.Ss: Great, I’ll buy 2 kilos.T: This is the way to make inquiries, offers and counter-offers. You know ,when someone asks you the price of an item, you offer him/her the price, that’s “offer”. However, if the buyer feels the price too high and asks for a reduction in price, that’s “counter-offer”. Today we will learn about offers and counter-offers.2. Explaining in detail the basic knowledge of offers and counter-offers.Aim:By questions and answers to lead in the lesson directly and let Ss know the task of this lesson clearly. To encourage Ss to think and express their own ideas freely to arouse their interests.Step 2: Listening and speaking【Teacher’s words】I have explained something about offers and counter-offers. Now let’s listen carefully how they offers and counter-offers.1. Listening ActivityA. Divide the class into several groups and ask the students to do listening activity: Listen to the dialogue carefully ,discuss in groups and do Task one together.B. Ask Ss to say their answers out, one student each group as the representative.C. The teacher checks the students’ answers and shows out the correct answers on PPT.D. Listen to the dialogue again and do Task two: Filling the missing words together.E. Listen to the dialogue for the last time and do Task three: Answer the following questions. Aim: Through Listening Activity repeatedly to let Ss be active in thinking and train their abilities of listening and cooperation.2. Speaking Activity【Teacher’s words】Now we have learned some words and patterns about how to make offers andcounter-offers. Next we will do pairworks according to the following situations:A. PPT shows the situation and some useful knowledge:Situation: Charles, an exporter from Britain, makes an offer for fountain pens. Mr. Jiang, the importer, has some specific requirements for packing. In the end, they make a deal.Useful knowledge:We are pleased to make you an offer for …We are glad to give you an offer for…This offer is valid for …days.This offer is subject to your reply reaching here before June 20….What about packing …?A model dialogue:A:Good morning, Charles. How have you been?B:Fine, thank you, Mr. Jiang. I think you have received our inquiry sheet for your fountain pens, haven’t you?A:Yes. It arrived here last Thursday. We meant to send you an offer by fax. Since you are here, we can discuss it now.B:That’s good. To be frank, your fountain pens are popular in our market.A:I’m glad to hear that. Our products are famous for their high quality and competitive price.B:By the way, when can you make delivery?A:Let me see. Is July or August all right?B:That’s it. It’s the sales peak.A:No problem. Do you have any specific requirements for packing?B:Yes. The packing must be in line with local market preference.A:That’s OK.B. Two Ss a group. One student acts as a salesman in a foreign trade company to make offers to your partner. Then change the roles .Aim: Through the Speaking Activity to train Ss’s skills of listening and speaking and abilities of using language.Step3. Business Reading1. Learning the text【Teacher’s words】Just now we have learnt something about making offers and counter-offers.Now we’d like to learn what are offers. This step we will do self-study activity , Guess game（猜一猜游戏）,Choosing Game （选一选游戏）and Filling Game（填一填游戏）:(1) Self-studying ActivityA. Give Ss 5 Mins to self-study the text with three Pre-reading Questions:1. What is an offer?2. What should be included in an offer?3. How many kinds are offers divided into?B. Ask Ss to answer the questions.C. Let Ss explain the meaning of the text one sentence after another.D. Teacher checks.E. Ss read the text together.(2) Guessing GameA. PPT shows some key words, phrases and sentences.B. Ask Ss to do contest of guessing the meanings one by one.C. Teacher checks.D. Ss read the key words,phrases and sentences together.(3)True of False QuestionsA. PPT shows six sentences about the text.B. Ask Ss to choose “True or False” one by one.C. Teacher checks.(4) Choosing GameA. PPT shows eight incomplete sentences with four choices below each sentence.B. Ask Ss to choose the best answer.C. Teacher checks.D. Ss read the completed sentences together.Aim: Through self-study activity and Guess game to let Ss know the meaning of text about offers, master some useful words,phrases and sentences. And by reading the text to train the students’ reading abilities and let Ss pay attention to their pronunciations.2. Game for Grammar【Teacher’s words】: In this game, the teacher prepared for some cards with items names(such as: book, pen, fish, watch, knife etc.) on them. Divide the whole class into two groups(Group A and Group B). The first student in Group A choose one of the card and question the first student inGroup B. For example, if the word is “bike”, the question can be: What is a bike made of? Or “What is it used for” and the answer can be: “It is made of metal” or “It is used for riding”. The Group which gets more marks wins.e.g. This radio was made in Japan.My watch was stolen last week.Questioning usage Game(问用途游戏)A. PPT shows some words : book, pen, fish, watch, knife .B. Then show out many words quickly.C. Let Ss ask and answer the questions quickly.D. Teacher checks the answers.Aim:Through this step of Game for Grammar to let Ss study and review grammar knowledge about passive voice happily and unconsciously. And train the Ss’s being active in thinking questions and finding the answers for the questions, enhance their skills of speaking and translating.Step 4: Consolidation and Summary【Teacher’s w ords】: In this step we will do many practices activities to consolidate and sum something we learn in this lesson.（1）Let Ss do the exercises “Complete the following sentences with the Chinese given（words）in the brackets. “and “Choose the best answer.” to consolidate the grammar of passive voice. （2）Let Ss do the exercises “Translate the following sentences into Chinese.”, “Cloze.” And “Writing.” to expand Ss knowledge of making offers and counter-offers.Aim: Through many exercises to do summary and consolidation to this lesson make Ss review and master the knowledge which we learn in this lesson. Emphasizes the key points and difficult points of this lesson again so as to let Ss know the importance of making offers and counter-offers.Step 5: Homework【Teacher’s words】: Here there are four homeworks. Each student must do the first ,second and third. And Ss have the right to decide whether he will do or not do the fourth one by themselves.1. Read and recite the new words and expressions.2. Read the text fluently.3. Act as roles to make dialogues with your partners.4. Search more knowledge about making a business introduction in Western countries.Aim: Through assignment by levels to let Ss choose their homeworks by themselves to encourage Ss to analyze themselves, improve Ss’ abilities of listening,speaking and reading further and train Ss’ abilities of communicating with others.。
体验商务英语3教案 unit 7 1st
Teacher’s Resource Book（高等教育出版社）
二、教学设计
步骤
教学内容
教学方法
Activities (学生活动)
Time
(时间)
告知(教学内容、目的）
1. Background information about innovation.
2. Vocabularies about describing innovations.
深化（加深对基本能力的体会）
Vocabulary: Describing innovations
1. Different word forms of the vocabulary
2. The positive meaning and negative meaning of the words used to describe inventions or new ideas.
总结
1. Different forms of vocabularies and positive or negative meaning of some words which can be used to describe inventions or new ideas.
2. Reading comprehension, making notes and forming word partnerships
一、教案头编号：
授课班级：
授课日期：
年月日
年月日
年月日
本次课标题：Unit7 Innovation
(Starting up / Vocabulary /Discussion/Reading)
教学目标
能力（技能）目标
Gogo英语第七册Unit 12导学案
Gogo英语第七册Unit 12导学案课题：Unit 12 Review3.课型：复习课学习目标：1.知识目标（1）能正确拼读unit 9、10、11的单词及朗读重点句型。
（2）能掌握形容词最高级的用法及构成。
（3）正确区分形容词比较级和形容词最高级，能运用到日常对话中去。
2.技能目标引导学生积极参加小组活动，促进他们养成动脑、动口和动手的好习惯，形成主动学习的意识。
3、情感目标进一步提高学生对英语的学习热情及学习兴趣。
学习过程：1、知识回顾：①形容词比较级、最高级的变化规则。
②复习以前所学过的形容词比较级、最高级及句型。
2、复习unit 9、10、11的形容词比较级、最高级。
4、反馈：我在小组学习时，觉得容易读错的单词有，我会默写的单词有5、复习以下知识点：形容词比较级、最高级的变化规则：1、规则变化①大多数单音节形容词在词尾直接加er 或est 。
②以e结尾的单音节形容词在词尾直接加r 或st。
③以重读闭音节结尾，且结尾只有一个辅音字母的形容词，双写这个辅音字母，再加er 或est。
④以“辅音字母+ y”结尾的形容词，变y为i，再加er或est。
⑤两个或两个以上音节的形容词，在形容词原级前more/most2、不规则变化，要牢记。
形容词比较级、最高级的用法及区别：对应练习：（1）选择填空。
（）1、What’s the biggest animal _______ the world?A. inB. on C、of( )2、Here’s some ________.A、treasure B. treasures C. a treasure（）3、Which is the ______?A. badB. betterC. best( ）4、This one is _____ more expensive than that one.A. manyB. mostC. much（）5、Don’t _____ the door.A. openingB. openC. opens （2）、根据中文的提示，写出正确的单词。
高职英语基础教程教案_U7
(50分钟）
Task 1
In the simplest terms, akeynoteis a speech or talk given at the beginning of the event that sets the tone or establishes the underlying theme of the event. Keynote speakers tend to be motivational, inspiring the audience to get excited for the rest of the event and giving them ways that they can incorporate the information they are about to receive into their own lives and work.
2 periods (90minutes)
教学目的
To master some key words and phrases
To understand some difficult sentences
To understand the text
To develop the ability of multicultural communication
高职英语基础教程综合
修订版学生用书教案
课程名称
任课教师
学院
专业
班级
二〇二一年九月
NO：01
班 级
周 次
时 间
节 次
1
情境名称
（章节、单元或项目名称）
Unit7Public Relations
教学任务
（课题名称）
剑桥商务英语》授课教案Unit 7
Unit 7 (a) Product descriptionI. Teaching Objectives:i. To enable Ss to describe products in general termsii. To practise listening for specific informationiii.To review language for talking about dimensions and comparatives and superlativesiv. To practise question formationII. Materials needed: Cassette-Pass cambridge BEC PreliminaryIII. Teaching Process:i.Unit overview·Presenting a productWarmer: T elicits vocabulary related to board game.Listening 1: Ss listen to a presentation of new board games and identify pictures. Ss listen for more detail and identify what notes referto. T reviews language related to dimensions.Language focus: Ss form questions about the games.Speaking: Ss work in pairs and describe a board game they like. ·Describing a productListening 2: Ss listen to the same sales manager talking to a retailer and identify which games are of interest. Ss then listen again andanswer compprehension questions.Langues focus: Ss review comparatives and superlatives.Speaking: Ss work in pairs. They list and rank points they considered when buying something they both bought.·Self-studyV ocabulary: Word-building and question formation exercise.Language focus: Comparatives and superlatives exercise.Writing: Ss write about a product they have recently bought.Exam pppractice: Multiple-choice gap-fill.ii.Detailed study of this unitStep 1 Presenting a productWarmer: T writes board game on the board. T asks Ss to work I pairs and think of five words or phrases connected with the idea of board game. T elicits Ss’responses and uses this as a chance to pre-teach necessary vocabulary for the unit, i.e. board, dice, timer, cards, pieces and counters.Ex.1 ListeningRobert Saunders, the Sales Manager at Columbine Games, talks about two newproducts. Ss listen and identify the two games which Robert describes.Notes :1. Mind twist 脑筋急转弯2. our latest products in our range of games 游戏玩具系列中的最新产品3. Which comes in two versions 现有两种版本供应Come: 被出售，被供应4. the four playing pieces are magnetic counters which are made of colored plastic 四个带磁的圆形硬片是用彩色塑料做成的(counter筹码)Ex.2 Listening 1Ss listen to the cassette in more detail and decide what the numbered descriptions refer to.Key:Note:1. How big is / What is the size of…2. How heavy / What is the weight of…3. How much / What is the price of…Ex.3 GrammarT elicits complete questions for the first few answers in Ex.2. T asks Ss to work in pirs and form the remaining questions. Ss are expected to demonstrate their ability to form questions in Part 2 of the Speaking Test.Ex.4 SpeakingSs work in pairs describing games that they like. In order to give this activity more structure and review language which has arisen during the lesson, T writes some prompts on the board , e.g., type of game , size, weight, material, price, how to play, comments.Useful expressions:1.bigger / smaller than…2.It measures 50×50cm3.It weighs…4.light-weight 轻质的5.The weight of it is…6.lighter and smaller…7.wooden playing pieces…木质的棋子8.be made of …9.It only costs…10.To retail at…11.The retail price is …12.easy to play…13.This is a game for 3 or 6 players.14.The material of playing pieces is …Step 2 Describing a productBefore Ss listen to the cassette, T prepares them by asking how they think Columbine sells its games: directly to the public? Through catalogues? Through retailers? Etc.Ex.1 Listening 2Ss listen for gist on the first listening, simply to get an idea of the games Sophine is interested in.Note:1. collectables 收藏品2 .The recommended retail price 建议零售价3 .And what would you be willing to sell it to us for ?= And what price would you be willing to sell it to us?4. on large orders: 大宗定单5. Not on Mind twist on its own.只买脑筋急转弯不打折Ex.2 Listening 2Then Ss listen the same cassette again and answer more detailed questions. Ex.3 GrammarT asks Ss to correct the sentences about Columbine’s games. As students focus on correctness of meaning, they will be using the comparative and superlative forms referred to earlier. T may point out that fewer in the first sentence is used with countable nouns. Less is only used with uncountable nouns.Ex.4 SpeakingSs works in pairs and think of something they have both bought. They discuss the criteria they used in selecting it and write them down. They then order all of the criteria mentioned in terms of importance for themselves. T gives them a little more time to prepare to report back to the rest of the class.Useful expressions:1.reliability2.image3.performance4.energy-saving5.to save petrol ASAP6.I prefer to choose the leading brands with reasonable price.7.I’m more interested in the image of car.8.I think about after-sales service.9.I pay much attention to the reliability on the past of the sellers.10.Safety system is as important as energy-saving system.Step 3 Self-studyHelp Ss finish exercises in this part.Ex 4 Exam practiceNotes:1.the latest addition to our extensive 最新产品2.flexible machine 多功能机器3.variety 种类，强调与众不同4. range (在某一范围内)同类货品，一批，系列5.spread 差异，差距6.provide sb. With sth. / provide sth.7.however :然而，可是，要用逗号与其他成份分开Unit 7 (b) Product developmentsI. Teaching Objectives:i. To enable Ss to talk about product developmentii. To practise reading and listening for specific informationiii.To review specific words ( first, after that etc.)iv. To review the present continuous and going to for future arrangements and intentionsII. Materials needed: Cassette-Pass cambridge BEC PreliminaryCards- Set A 9 cards: one set of cards per pair/ group to bephotocopied from T’s GuideIII. Teaching Process:i.Unit overview·Product testingSpeaking: Ss do a quiz about drug development in the USA.Reading: Ss read an article to find answers to the quiz. Ss re-read the article and complete a table aboout the stagesof the development process.Language focus: Ss review language for sequescing ( first, then, nest etc.) Writing: Ss put cards describing the drug development process in order then write a text linkin the stages.Speaking: Ss talk in pairs about the development of one of their company’s products or services.·Making a productListening: Ss listen to a marketing manager talking about plans for the launch of a new arthritis drug and answer comprehensionquestions. Ss listen again and order the stages in the process.Langues focus: Ss review the present continuous for future arrangements and going to for intentions.Speaking: Ss talk in pairs about their company’s plans. Ss then ask and answer questions about personal plans.·Self-studyV ocabulary: Gap-fill exercise.Language focus: Gap-fill exercise.V ocabulary: Multiple-choice gap-fill exercise.Exam pppractice: Multiple-choice comprehension exercise.ii.Detailed study of this unitStep 1 Product testingWarmer: T writes drug development on the boardand asks Ss to work in pairsand think of five words connected with the subject (test, monitor, launch, develop, animals)Ex.1 SpeakingSs work in pairs and do a quiz about drug development. The aim is to interest Ss in the topic and to provide a reason for reading the article in Ex. 2.Ex.2 ReadingSs read the article to find the answers to the quiz.Notes:(1) be to + 不定式结构表示的将来动作一般都是受人们一直控制的，表示计划，安排或受人之示，be going to 表示现在的意图。
商务英语函电unit 12 claim letters[精]
![商务英语函电unit 12 claim letters[精]](https://img.taocdn.com/s3/m/4d0dee0467ec102de2bd8986.png)
2. 说明此差错带来的不便或损失，以使你的 投诉或索赔更有力；（A statement of the inconvenience or loss that hs resulted from this error. This strengthens your argument） The materials are quite unsuited to...(货物很 不适合......) These goods are entirely useless to us...(这些 货物对我们毫无用处......) This has caused us much inconvenience...(这 给我们带来了很大不便)
2. 解释问题出现的原因并表示同意索赔； （Explaining the reasons of the problem and expressing the wish to grant the claim）
It happened that...(事情是......)
Another thorough check-up reveals that...(再 次彻底检查发现......)
We regret being unable to accept your suggestion to...(很遗憾不能接受你方......的 建议)
We can not but...(我们只能......)
4. 希望表示希望继续与对方的合作关系。 （Wishing to cooperate with the reader again）
The wrong pieces may be returned...(发错的 货可以退回......)
We are prepared to make you a reasonable compensation.(我们准备给你方合理的赔偿)
商务英语实训教程上册上册 unit 7 Market Share 教师参考共33页文档
13. saddle ['sædl] 例句1：It looks like a saddle.它看起来像一个马鞍。 例句2：Then each of them took off his saddle bag, which seemed to Ali Baba to be full of gold and silver from its weight.然后他们 每一个都拿下了他的鞍囊，阿里巴巴从他们的重量看出每 一个都装满了金子和银子。
市场份额
在行业中，市场份额是最普遍的成功测算方法之一。为了正确 地确定市场份额,公司必须对市场进行清晰定位。拥有大市场中的 小份额和小市场中的大份额可以同样获利。一个生产皮革马鞍的 制造商必须确定他的市场是由马鞍销售，和骑术相关的销售或所 有皮革商品的销售构成的。显而易见，它在马鞍行业中的销售份 额比它在皮革货物市场中的份额要大得多。
Business Terms
1.potential market潜在市场 通常是指客观存在的,由于诸多固素的影响而未显露或
【文本翻译】
市场份额
公司一直都关注他们的产品或服务在潜力市场中所占的 比例,他们实际上所占有的市场比例常常被称之为公司的市场 份额。的比例。用公式表示如下，市场份额=公司的销售 量÷市场总销售量。份额的表现形式或是销售额的比率，或 是销售单位的比率，或是顾客的占有率。最常见的参照是看 销售额的比率。
2. refer to as 例句1：The people we refer to as Net Worms are addicted to the Internet. 所谓网虫，就是上网上瘾的人。 例句2：People who work in offices are usually refer to as “white collar workers”. 那些在办公室工作的人被称 为“白领工人”。
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教
案
课程名称：高级综合商务英语
授课班级：14级商务英语本科1,3班
授课教师：钟擎
所在部门：外语系
教研室：商务英语
学期：2017至2018学年第一学期
广东理工学院教务处制
广东理工学院教案撰写说明
一、授课时间：用阿拉伯数字书写。
二、授课方式：在相应选项前打√。
三、授课时数：用阿拉伯数字,如２节。
四、授课题目：填写教学章节或主题。
五、教学目的：分掌握、熟悉、了解三个层次填写，可根据实际需要取舍（建议全部写明）。
六、教学重点及难点：根据实际情况填写。
七、教学方法及手段：如举例讲解、多媒体讲解、模型讲解、实物讲
解、挂图讲解、音像讲解等。
八、教学过程及内容：按复习、引导、讲授新课、巩固、小结等步骤进行。
九、作业布置：写明课本或练习册的章、节、页、题；教师自拟题时，需写出题目的内容。
十、教学后记：填写教师通过本次课教学，有何心得体会及今后改进提高的一些设想。
学期授课计划编制说明
学期授课计划表
教研室主任（组长）：负责人：
Sentences analysis and paraphrase:
1. But those who reach into pharma’s deep pockets tend to get entangled in its bureaucratic strings. (Line 6, Para. 24)
But those who are engaged in pharma will soon find it not easy to do this business as they are always obsessed with the bureaucratic rules and practices within the industry.
2. Thus, the dream is likely to be realized within, at most, a few decades. The question is when, not if. (Line 8, Para.26)
Therefore, Westphal’s dream of slowing down human being’s aging process will probably be realized in scores of years. It’s only a matter of time, as he has made up his mind.
Step III Exercises
1 Ex.1 Reading comprehension.
2 Ex2 Blank-filling
3 Ex.3 Paraphrasing
Rewriting and Sentence Transformation
4 Ex.4 Translation。