剑桥商务英语教程 Unit14 Entertaining范例

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商务英语听说unit 14

As the sales director of China Import and Export Textile Company, I am responsible for responding to the product inquiry and making the initial price quotation. Recent years we have made a lot of deals with foreign companies. These companies have found that our products are popular in the market and the prices we quoted are reasonable. Therefore our business partners are increasing. In this case, we need to develop more favorable conditions. In our negotiation, discount is the buzzword. People talk about discount frequently. As our general guideline, we do not offer discount in our trade. However, in order to promote business, we offer discount to our business partners. In this way, we have gained much more trade opportunities.
Unit 14
Inquiry and Offer 询盘和报盘
Part I listening

高级商务英语 Unit 14

her to hazard even the wildest guess at what he was thinking. 4. languid He greeted Charles with a languid wave of his hand. 5. exuberant The prose is exuberant and knowingly exotic. 6. irresistible High interest rates have made these saving plans
Notice how the following expressions are related to handshaking and gift-giving practice. firm or limp handshake, direct eye contact, shifty and untrustworthy, intensity and duration, loosen/unloosen one’s grips, bow, distance, ritual
parcel, label, position, equality, practicality, taboo, number, painting, propensity, unwrap, symbolically, well-intentioned gift, embarrassment, hatred, proper, repetition
2. Students learn identify cultural differences in initiating business contacts, in social entertainment and gift-giving practices, etc.

商务英语写作实务课件Unit 14

I. Format
Salutation Body: 1. a quotation or an attention-grabbing short story to catch the readers’ attention 2. a description of the product in the readers’ interest to arouse their interest 3. evidences of inspiring the readers’ desire to buy your product to stimulate their desire 4. encouragement to act immediately to induce their action of purchase Complimentary Close Signature
Section Two Samples
Sample 1
Dear Sirs, Did you know it equally costs $10,000.00 for efficiency your staff waste every year? Of course you know the damage of inefficiency operation to your company, please contract our training to save your company money. To upgrade the work efficiency of your employees, you may now contract “How to Efficiently Work”, a training seminar tailored to your employees. Further, we will conduct the seminar at your company during the time most convenient for your busy staff. “How to efficiently Work” reviews increase of staff motivation, development of a good interest in work, efficiency standards, rational plan goals, and much more. An efficient staff will meet your specific needs. Over 100 companies around the country will attest to the practicality of this training program. Submit your request at our website: www. or call this toll-free number : 0099-8899-8384. You will get a satisfactory answer!

全方位商务英语口语(第三版)Unit (14)

Unit14 How Are We Influenced?
Situational Practice

Build up a dialogue with your partner based on the following situation. You are a sales manager of an import & export corporation. For the special occasion of an international sports event, there are no appropriate high-grade cars for use in Qingdao. So under a special permission and license, you’re going to purchase and import 30 BMWs for the use of this special occasion. Total cost is US$30 million FOB Qingdao. Now you negotiate with the car dealer about this deal. You begin from price to payment, delivery, packing, and signing of the contract.
Task 1 Making Conversations

Part One Work in groups of 4. Collect four advertisements from newspapers, magazines, or any other social media—two that you consider good and two that not good. Describe the advertisements to the class and comment on why you feel as you do about each ad. Select ads from at least two different media.

商务英语Unit14参考答案

Unit 14 LeadershipPart I Business V ocabulary1 As we are one of the leading importers in this line, we are _______ D _____ to handle large quantities.A at a positionB of a positionC on a positionD in a position2 We offer you the following items _______D _______ your reply reaching here by May21 our time.A subjecting toB to subject toC subjects toD subject to3 ______ A _____ your prices be in line, you will find a ready market for the products.A ShouldB To provideC ProvidedD Provide4 We confirm our e-mail of yesterday, _______ C ________ as follows.A readsB readC which readsD which reading5 Our latest design has won worldwideB.A popularB popularityC popularlyD popularize6 Art. No. 823 enjoys the fame of wideC.A sellingB salableC salesD sell7 As the goods are __ A _ great demand we regret being unable to cover your requirements.A inB onC ofD having8 Your payment terms are Dto us.A agreeB agreedC agreementD agreeable9 We would suggest _______ B ______ your own interest that you fax us your acceptance as soon as possible.A withB inC forD at10 Their latest products are ______B ________.A on scare supplyB in short supplyC Not preparingD with abundant supply11 We cannot _________B________ our offer open for more than three days, so please fax us your acceptance immediately.A haveB leaveC remainD make12 We are _________ D ______ your letter of June 24 offering us 50 metric tons of Groundnut Kernels.A at receipt ofB on receipt forC in receipt forD in receipt of13 Some customers requested us to ______ D _______ our price because they considered it too high.A put downB get downC take downD bring down14 Great demand in the market resulted ______A_______ the increasing prices of the digital cameras.A inB fromC forD at15 _________ B ______ we appreciate your intention, we regret that we cannot entertain any fresh order.A AsB ThoughC MuchD So16 _________ B _________ we would like to supply you with the product, we are unable to fill your order.A As much asB Much asC Very muchD As17 __________ C ______ heavy commitments, we cannot accept any fresh orders.A SinceB BecauseC Owing toD As18 We are fully aware _______ A _______ the trouble you are faced with.A ofB inC atD /19 Increased productions results _____C _____ the adoption of new production method.A inB atC fromD on20 The Buyers demand that the goods _________ D _________ within a week.A must shipB should shipC must be shippedD be shippedPart II Phrase TranslationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 首席执行官ChiefExecutive Officer2 资本结构capital structure3 宗教价值观religious values4 语音邮件voice-mail5 信息量volume of information6 商业领导Business Leader7 现任职位present position8 个人素质personal qualities9 管理理念management style10 业绩记录trackrecord11 商业技能commercial skill12 营销战略Marketing Strategy13 决策decision-making14 现金奖励Cashreward15 年终奖end-of-year bonus16 职业发展计划career development plan17 销售代表SalesRepresentative18 股东价值shareholder value19 财富创造者wealth creator20 两位数增长Double-digit growthPart III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation onthe Answer Sheet. This part totals 20 points, two points for each sentence.1. The word “manager” has too often come to be synonymous with control.“经理”这一词总给人一种和控制相类似的感觉.2. The world will belong to passionate, driven leaders – people who not only have enormous amounts of energy but who can energize those whom they lead.世界将属于那些富有热情,干劲十足的领导人.不仅要有巨大的活力,还要能够激励他们领导的员工.3. Above all else good leaders are open. They go up, down, and around their organizations to reach people.最重要的是好领导都是开诚布公的。

九年级上英语unit14范文

九年级上英语unit14范文Unit 14: The World Cup。

The World Cup is one of the most exciting and highly anticipated sporting events in the world. It is a global tournament that brings together teams from different countries to compete for the prestigious title of being the best in the world. In this article, we will explore the history, significance, and impact of the World Cup.The World Cup was first held in 1930 and has since become a quadrennial event. It is organized by FIFA, the international governing body for football. The tournament consists of teams from all over the world, representing their respective countries. The teams go through a rigorous qualification process to secure a spot in the tournament, which adds to the excitement and competitiveness of the event.The World Cup is not only a platform for showcasing football talent but also a celebration of different cultures and nationalities. It brings people from all walks of life together, united by their love for the sport. The tournament creates a sense of camaraderie and sportsmanship among fans and players alike. It is a time when the world comes together to cheer for their favorite teams and players, transcending borders and language barriers.The World Cup has had a significant impact on the countries that have hosted the tournament. It provides an opportunity for the host nation to showcase its culture, infrastructure, and hospitality to the world. Hosting the World Cup also boosts tourism and stimulates the local economy. Additionally, the event promotes unity and national pride within the host country, as the entire nation rallies behind their team.For the participating teams, the World Cup is the pinnacle of their football careers. It is a chance to prove themselves on the world stage and leave a lasting legacy. The tournament has produced many memorable moments and legendary players who have become icons in the sport. Winning the World Cup is a dream for every footballer, as it solidifies their place in history and elevates them to a status of greatness.The World Cup also has a profound impact on the fans. It evokes a sense of passion, excitement, and anticipation. Fans paint their faces, wear team jerseys, and gather in stadiums or in front of televisions to cheer for their favorite teams. The tournament creates a sense of unity among fans, as they share the same emotions and experiences throughout the matches. It is a time when strangers become friends, and lifelong memories are made.In conclusion, the World Cup is not just a football tournament; it is a global phenomenon that captures the hearts and minds of millions of people around the world. It is a celebration of sport, culture, and unity. The World Cup brings people together, transcending boundaries and fostering a sense of camaraderie among nations. It is a time when the world stops to watch and cheer, as the best teams battle it out for glory.。

剑桥商务英语教程 Unit14 Entertaining

14.1 Taking a guest to dinner

Understand the basic information of business entertainment Understand the basic table manners;
Vocabulary
Entertain 1) to amuse or interest people in a way that gives them pleasure 娱乐 entertain somebody with something She entertained the children with stories, songs and drama. 2)to invite people to your home for a meal, party etc 招待; 宴客 Business entertainment 商务接待
What
kinds of activities do we usually have to entertain our business partners?

business dinner cocktail party鸡尾酒会 client appreciation banquet客户答谢宴会 wine tasting & food tasting品酒会 concerts or exhibitions演唱会、展览会 an sightseeing tour of the city charity ['tʃærɪtɪ] events慈善活动 sporting events运动项目 shopping trip购物之旅

After watching a football match with your clients, you may invite them to have a meal and discuss business. Make small talks before you get into any business item. Start discussing business after the appetizer 开胃菜has been served and do not wait until dessert.餐后甜点

剑桥国际英语教程14单元下

剑桥国际英语教程14单元下My Vacation in LondonLast summer, I had the opportunity to visit London, the capital city of the United Kingdom. It was an amazing experience which I will never forget. I would like to share my adventurewith you.I boarded a flight from my hometown and landed at London Heathrow Airport. The airport was huge and bustling withtravelers from all over the world. I collected my baggage and proceeded to catch a taxi to my hotel. The taxi driver wasfriendly and shared some interesting facts about the city during the drive.My hotel was located in the heart of London, near famous landmarks such as Big Ben and the Tower of London. The first day, I decided to take a double-decker bus tour around the city toget a glimpse of its beauty. The guide explained the history of each landmark we passed by, and I marveled at the iconic architecture. Later, I visited the British Museum and was amazed by the vast collection of artifacts from different civilizations around the world.The next day, I explored the city on foot. I walked alongthe River Thames, enjoying the breathtaking views of the London Eye and the Houses of Parliament. I also visited the BuckinghamPalace and witnessed the Changing of the Guards ceremony. The colorful uniforms and precise movements of the guards were quite impressive.One evening, I decided to watch a musical at the West End. It was an extraordinary performance that showcased theincredible talent of the actors and musicians. I was enthralled by the catchy songs and beautiful costumes. After the show, I wandered through the streets of Covent Garden, enjoying the lively atmosphere and street performers.During my stay, I also tried some traditional British food.I had fish and chips at a local pub and tried the famous English breakfast with bacon, eggs, sausages, and baked beans. The food was delicious, and I even developed a liking for the classic English tea.Public transportation in London was very convenient. I used the Underground, also known as the Tube, to navigate the city.It was efficient and easy to use. I purchased an Oyster card, which allowed me to travel seamlessly between different zones. The Tube maps were helpful in planning my routes. Occasionally, I also took a black cab or hailed a red double-decker bus for shorter distances.以上是我在伦敦度假的经历。

初级商务英语听说 unit 14 Sightseeing and Gifts

1. 2. 3.
Starting-up Sightseeing Gifts
1Starting
up
A business client is coming to your city for the first time and he / she plans to do some sightseeing and gift shopping. Can you give your client some advice? Discuss in groups with the clues below and compare your ideas with others.
B Listen again and fill in some detailed information in the chart. The first one has been done for you.
3 Gifts
Giving gifts or presents is an important part of business and culture all around the world. For example, it’s nice of you to send your host clients, whose invitations you really have appreciated, a tape or disc if they like music or, a bunch of herbs from your garden if they love cooking. Anyway, a business gift is kind of a freely given token that shows appreciation or respect.

英语十四单元的范文

英语十四单元的范文The fourteenth unit of my English course has been quite challenging, but also very rewarding. Throughout this unit, we have delved into various aspects of English literature, language, and culture, which have broadened my understanding and appreciation of the English language. In this essay, I will discuss my experiences and insights gained from this unit, as well as the difficulties and successes I have encountered along the way.First and foremost, the literature component of this unit has been incredibly enriching. We have had the opportunity to explore a wide range of literary works, including poems, short stories, and novels. One particular piece that resonated with me was the poem "The Road Not Taken" by Robert Frost. This poem not only captivated me with its vivid imagery and thought-provoking theme, but it also sparked deep contemplation about the choices and paths we take in life. Through our discussions and analysis of this poem, I gained a deeper understanding of the power ofliterature to evoke emotions and provoke introspection.In addition to literature, the language aspect of this unit has also been quite challenging. We have been introduced to complex grammar rules, idiomatic expressions, and advanced vocabulary. As a non-native English speaker, I have found these aspects to be particularly demanding. However, through diligent practice and the guidance of my teacher, I have been able to improve my language skills significantly. I now feel more confident in my ability to express myself fluently and accurately in English, which is a major achievement for me.Moreover, the cultural component of this unit has been eye-opening. We have explored various aspects of English culture, including traditions, customs, and social norms. One topic that particularly fascinated me was the concept of "British politeness" and the importance of etiquette in British society. Learning about these cultural nuances has not only expanded my knowledge but has also made me more aware and respectful of cultural differences. It has also made me realize the significance of cultural understandingand sensitivity in effective communication.Despite the enriching experiences, I have also encountered some difficulties throughout this unit. One of the main challenges I faced was the sheer volume of reading and assignments. The literature component, in particular, required a substantial amount of reading and analysis,which at times felt overwhelming. Balancing this workload with other academic and personal commitments was a struggle, and there were moments when I felt stressed and fatigued. However, I have learned to manage my time more effectively and seek support when needed, which has helped me overcome these challenges.On the other hand, there have been many successes and accomplishments throughout this unit. One of the highlights for me was the opportunity to participate in group discussions and presentations. Engaging in meaningful conversations with my peers and sharing our interpretations of literary works was both intellectually stimulating and enjoyable. It not only enhanced my critical thinking and communication skills but also fostered a sense ofcamaraderie and mutual learning within the class. Additionally, I have received positive feedback on my writing and analysis, which has boosted my confidence and motivation to continue improving.In conclusion, the fourteenth unit of my English course has been a transformative journey filled with valuable lessons and experiences. From delving into the depths of English literature to grappling with the intricacies of language and culture, I have gained a deeper appreciation for the richness and complexity of the English language. Despite the challenges, the rewards have been immeasurable, and I am grateful for the growth and learning opportunities this unit has provided. I look forward to applying and expanding upon the knowledge and skills I have acquired as I continue my English language studies.。

新剑桥商务英语 14单元banking

1,an arrangement by which a customer can withdraw more from a bank account than has been deposited in it, up to an agree limit; interest on the debt is calculated daily (overdraft 透支)
5.an instruction to a bank to pay fixed sums of money to certain
people or organizations at started times
(standing order or credit debit 借记卡)
6.a loan ,usually to buy property ,which serves as a security for
2.a card which guarantees payment for goods and services purchased by the cardholder, who plays back the bank or finance company at later date (credit card 信用卡，记账卡)
2.They receive and hold deposits offer investment advice, exchange foreign currencies, and so on
3.It becomes more convenient ,powerful and popular.
4.If the banks could consider more interests of people and give them more constructive advices ,it will be better.

商务英语阅读unit 14精品文档

A survey performed jointly by the People's Bank of China and the National Bureau of Statistics in the first quarter of 2019 showed that 65.2 percent of commercial banks faced increasing loan demand compared with the quarter before, while only 7.6 percent of banks witnessed reducing loan demand.
In 2019, bullish Chinese banks attracted about $15 billion in investment from banks overseas, particularly the big players such as Bank of America, HSBC Holdings, Citigroup and Royal Bank of Scotland, which made multi-billion dollar commitments as they contest for global dominance. According to the China Banking Regulatory Commission (CBRC), as of the end of September 2019, 69 banks from 20 countries or regions had established 232 operational entities in China and the assets of foreign banks totaled 660.7 billion yuan. HSBC has invested more than $5 billion in China and that long-term commitment is already paying off. In 2019, ties with local banks accounted for more than 70 percent of HSBC's China pre-tax profit. Recently, other foreign banks such as JPMorgan Chase, Barclays Plc and American Express have begun to tap into the market.

剑桥商务英语中级模拟14

Test 1READING 1 hourREADINGPART ONEQuestions 1—7 ·Look at the statements and the company news reports below. ·Which news reports (A,B,C or D)does each statement 1—7 refer to? ·For each sentence 1-7, mark one letter (A, B, C, or D) on your Answer Sheet. ·You will need to use some of the letters more than once. 1. This job would be unsuitable if you were looking for long-term employment. 2. In this job, you would have to report to more than one person. 3. In this job, the official working hours will change from week to week. 4. Previous experiences is actually not required for this job. 5. The successful applicant must be prepared to work long hours for this job. 6. This company likes to promote people from within the firm. 7. The knowledge of computer skills would help you get this job. A Marketing SecretaryWe are seeking a brilliantly organised and mature department secretary to act as PA to the the Head Head Head of of of Marketing Marketing Marketing and and and provide provide provide administrative administrative administrative support support support to to to three three three other other other busy busy department department heads. heads. heads. The The The successful successful successful applicant applicant applicant must must must have have have strong strong strong secretarial secretarial secretarial skill skill skill and and knowledge knowledge of of of up-to-date up-to-date up-to-date information information information technology. technology. A A good good good sense sense sense of of of humour humour humour and and excellent communication skills are essential. B Science Marketing Assistant This This position position would suit a a recent science recent science graduate graduate with with with an an interest in developing a career career in in in marketing marketing marketing in in in publishing publishing publishing environment. environment. environment. Marketing Marketing Marketing experience experience experience is is is preferable preferable but not essential as full training will be given. The company also has a strong internal recruitment policy. C Assistant Museum Manager Reporting directly to the Manager. Your role will be to help improve visitor services. The The flexible flexible flexible 35-hour 35-hour 35-hour week week week will will will regularly regularly regularly involve involve involve working working working weekends weekends weekends and and and evenings. evenings. Previous Previous experience experience experience of of of working working working in in in a a a similar similar similar role role role is is is required. required. required. This This This is is is initially initially initially a a one-year appointment but may be extended. D International Management Consultant Suitable bilingual applicants will have worked in a similar position here or abroad for at least two years. Excellent communication and presentation skills are vital, as is the willingness to invest the necessary time in order to succeed in a highly competitive and challenging market. PART TWO Questions 8—12 ·Read the article below about changes in working time. ·Choose the best sentence to fill in each of the gaps. ·For each gap 8—12,mark one letter (A —G) on your Answer Sheet. (8) . (10) . They think (9) . Many people believe that money has no value unless (11) . Cattle, shell, If we were to study the history of money, we would find that gold, but this did not mean that (12) A it is backed by gold or silver. B in different different places places places and and and at at at different different different times times times a a a variety variety of things things have have have been been been used used used as as money. C See See if if if you you you can can can locate locate locate a a a $5, $5, $5, $10, $10, $10, or or or $20 $20 $20 bill bill bill printed printed printed before before before 1964 1964 1964 and and and marked marked "Federal Reserve Note" over the portrait. D citizens could use gold as money or convert paper dollar to gold. E therefore, the precious metals can be taken as money. F Does it mean that your X-dollar bill is not X dollars? G Much confusion exists about the real nature of money. PART THREEQuestions 13—18 ·Read the article below about Common Stock and Preferred Stock and the questions. ·For each question 13～18,mark one letter A, B, C or D on your Answer Sheet. Common Stock and Preferred StockA A public public public corporation corporation corporation issues issues issues certificates certificates certificates of of of ownership, ownership, ownership, called called called common common common stock, stock, stock, which which may be traded on stock ex changes. Anyone can buy and sell shares of common stock. Owners of stock are referred to as shareholders and stockholders. Common stockholders are accorded certain rights by the corporate charter. In the United States, these rights vary from state to state, but in general the articles of incorporation spell out voting rights and rights to receive profits. Common Common stockholders stockholders stockholders are are are the the the voting voting voting owners owners owners of of of a a a Corporation. Corporation. Corporation. They They They are are are usually usually entitled to one vote per share. They may vote on numerous affecting the corporation (including a decision to sell or merge with anther corporation) and elect a board of directors, who, in turn, hire managers to run the business. A majority shareholder is one who owns over 50 percent of the outstanding shares in a corporation and, thus, can call the shots. All other shareholders are minority shareholders. In In large large corporations no single person or organization owns anywhere near a majority interest. In large, publicly owned corporations a shareholder with as little as 10 percent of the shares shares may may may control control control the the corporation corporation effectively. effectively. effectively. If If If things things things go badly, go badly, a a coalition of coalition of so called dissident shareholders may gather enough votes to replace the existing board of directors; the new board may fire the existing management and bring in their own management team. Although Although common common common stock stock stock represents represents represents ownership ownership ownership in in a a company, company, company, it it it does not does not guarantee the owners a specified rate of return. As owners, the stockholders receive profits after all expenses, including debts and taxes, have been paid. They receive profits from the business in the form of dividend payments, which represent a percentage of profits. Not all after-tax profits are paid to the stockholders in dividends. Directors usually decide quarterly how much, if any, if the profits they wish to distributed to the owners. The The profits profits profits are are are either either either distributed distributed distributed to to to the the the owners owners in in dividends dividends dividends or or or they they they are are are reinvested reinvested bank into the company in the form of retained earnings. If the company decides to keep the profits, the company may become more valuable and the price of the stock usually goes up. Some investors prefer profits in the way of dividends while others speculate speculate for for for an an an increase increase increase in in in the the the price price price of of of stock. stock. stock. If If If a a a company company company goes goes goes broke, broke, broke, common common stockholders get last claim on whatever is left over. Corporations may also issue preferred stock to investors. Preferred stock usually has no no vote vote vote in in in the the the election election election of of of the the the board board board of of of directors, directors, directors, but but but does does does get get get preference preference preference in in in the the distribution of the company's earnings. It offers investors a different type of security and may be issued only after common stock had been issued. The term "preferred" applies to two conditions. First, preferred stockholders gain preferential treatment in the matter of dividends) That is, they receive a fixed fete of dividends prior to the payment payment of of of dividends dividends dividends on on on common common common shares. shares. shares. Second, Second, Second, if if if the the the company company company goes goes goes out out out of of business or liquidates, preferred stockholders are closer to the front of the line than common stockholders when distributing the company's assets. Dividends Dividends to to to preferred preferred preferred stock stock stock may may may be be be cumulative cumulative cumulative or or or noncumulative. noncumulative. noncumulative. Cumulative Cumulative preferred stock maintained its claim to dividends even if the company had a bad year in 1994, they might decide not to pay dividends. But if they had a good year in 1995, and and declared declared declared stock stock stock dividends dividends dividends do do do not not not accumulate, accumulate, accumulate, If If If dividends dividends dividends are are are not not not declared, declared, noncumulative owners lose their claim to the profit of that period. All in all, common stock usually has more control through voting privileges, greater chance for high returns, and more risk, while preferred stock usually has less control, fixed returns, less risks, and less chance for big gains. 13. The second paragaph describes ______. A. the returns to common stockholders B. the majority and minority stockholders C. the voting rights of common stockholders D. the formation of common stock 14. Common stock traded on stock exchanges represents ______. A. the voting rights the stockholders have B. the stock shared by common people C. the profits the shareholders receive D. the ownership of a public corporation 15. 15. One One One of of of the the the differences differences differences between between between common common common stock stock stock and and and preferred preferred preferred stock stock stock lies lies lies in in in that that ______. A. the former is safer in getting dividends B. common stockholders get more stable profits C. the latter gets more fixed returns D. preferred stockholders have more rights in voting 16. The main purpose of, the third paragraph is to tell us ______. A. the rate of returns to the stockholders B. the risk of common stockholders C. the distribution of profits to the stockholders D. the benefits of common stock 17. For those who want to get high returns, it is better for them to buy ______. A. preferred stock B. common stock C. noncumulative stock D. cumulative stock 18. With cumulative preferred stock, stockholders can ______. A. claim to the former profits when the company has a good year B. have more control over the company C. claim to the former profits when the company had a bad year D. receive high returns operates, and by the federal and local governments Public image is controllable (19) image (20) a a vital public image (21) to such With some things it is (22) to satisfy all the diverse publics: for example, a new holders, but (23) will undoubtedly find resistance from employees who see (24) low quality (25) low A firm's public image, (26) it is good, should be treasured and protected. It is a with its publics. If a firm has (27) a quality image, this is not easily countered or imitated by competitors. (28) an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect (29) favourable creditor relationships and lowest borrowing costs. It should also allow the firm's stock to command a higher price-earning ratio than (30) firms in the same industry without such a good reputation and public image. (31) of of factors factors factors affect affect the the public public public image image image of of of a a a corporation. corporation. (32) include physical physical facilities, facilities, facilities, contacts contacts contacts of of of outsiders outsiders outsiders with with with company company company employees, employees, employees, product product product quality quality and dependability (可靠性), prices (33) competitors, customer service, the kind of advertising advertising and and and the the the media media media and and and programs programs programs used, used, used, and and and the the the use use use of of of public public public relations relations relations and and publicity. 19. A. at considerable extent B. to considerable extent C. to considerate extent D. at considerate extent 20. 20. A. A. A. establishes establishes B. B. plays plays C. C. makes makes D. obtains 21. A. but B. however C. and D. as 22. 22. A. A. A. possible possible B. B. easy easy C. C. not not not impossible impossible D. impossible 23. A. they B. some C. it D. we 24. 24. A. A. A. plant plant B. B. jobs jobs C. C. machines machines D. themselves 25. A. while B. when C. as D. and 26. 26. A. A. A. although although B. B. if if C. C. even even even if if D. however 27. 27. A. A. A. been been B. B. developed developed C. C. found found D. learned 28. A. With B. Such C. Like D. / 29. A. a more B. more C. most D. the most 30. A. the other B. other C. others D. another 31. A. A great deal B. Many C. A number D. An amount 32. 32. A. A. A. They They B. B. It It C. C. Some Some D. Most 33. A. related to B. connected with C. relative to D. related with PART FIVEQuestions 34—45 ·Read the article about choosing an agent. ·In In most most most of of of the the the lines lines lines 3434～45 45 there there there is is is one one one extra extra extra word. word. word. It It It is is is either either either grammatically grammatically incorrect incorrect or or or does does does not not not fit fit fit in in in with with with the the the sense sense sense of of of the the the text. text. text. Some Some Some lines, lines, lines, however, however, however, are are correct. ·If a line is correct, write CORRECT on your Answer Sheet. ·If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet. Government's Role in TradeThe government could either encourage or discourage certain industries, both domestic and foreign. In general, most government actions are to taken to 34. protect domestic industries and to restrict the activities and of foreign 35. industries in the host country. Government competition participation in 36. business activities varies widely. Many governments profitable own or 37. control key domestic industries such as on energy, communication, and 38. transportation. As a percentage of gross national product, government 39. expenditures in 1989 range from 25% to 60% in most non-socialist countries. 40. A nation with a large government spending population in its gross national 41. product has a strong government role in economic consumer activities. 42. According to the theory of comparative advantage, free trade among all 43. nations increases of the total production and availability of goods in the world 44. market. Free maintain trade and international competition should promote 45. efficiency in production and allocation of resources, improve the quality of goods, expand the worldwide market, and raise the living standards of all nations concercned. WRITING 45 minutesWRITINGPART ONEQuestion 46·ou Y ou are are are the the the Chief Chief Chief Accountant Accountant Accountant for for for an an an Import-Export Import-Export Import-Export Agency. Agency. Agency. Y ou Y ou have have have seen seen seen an an advertisement for a short training course about a new financial management program. ·Write a memo of words to your boss to include: ·a request to go on the course ·some details about the course(e, g. date, cost) ·why you think the course wilt be useful. ·Write 40—50 words on a separate sheet. PART TWOQuestion 47·Miss Peters has placed an order with Mr Frederic. This is the first order his company has ever got from her company. Mr Frederic decides to keep this new customer and is thinking of increasing his company's sales to her. ·Suppose you are a secretary of Mr Frederic, he asks you to write this letter. ·Write 120—140 words on a separate sheet. LISTENING 40 minutes (including 10 minutes' transfer time)LISTENINGPART ONEQuestions 1—12·You will hear three conversations. ·Write down one or two words or a number in the numbered spaces on the notes or forms. ·After you have listened once, replay the recording. Conversation One (Questions 1—4)·Look at the from below. ·You will hear an interview. The Interviewees InformationName: Norcross Major: (1) Graduation date: (2) Experience: work for (3) Airlines at the moment in ticket sales. Present salary: (4) a month at present Account/number: (5) account, customer rather than than (6) account, (7) , letter sent to customer and charge made. Customer reports unauthorised withdrawals of (8) from account Item: buying (9) sets Purpose: 10 for meeting room, (10) Total money: (11) pounds Deadline for purchasing: before (12) 17. ______ Section Two(Questions 18—22)·You will hear another five short recordings. ·For each recording, decide what the main idea is. ·Write one letter (A—H) next to the number of the recording. ·Do not use any letter more than once. ·After you have listened once, replay each recording. A offering a job B replying to a letter C writing a memo D making a telephone call E taking some minutes F producing a report G setting up a database H checking some figures 18. ______ 19. ______ 20. ______ 21. ______ 22. ______ PART THREEQuestions 23—30·ou Y ou will will will hear hear hear a a a talk talk talk presented presented presented by by by a a a reporter. reporter. reporter. This This This talk talk talk is is is about about about various various various kinds kinds kinds of of problems occurring during the east-west cooperation upon vehicles and machinery on the third market. ·For each question 23—30 mark one letter for the correct answer.. ·After you have listened once, replay the recording. 23. Individual-to-group communication includes ______. A. a news release B. lobbying C. a press conference 24. Publicity is distinguished from advertising in that ______. A. it can be readily accepted by the audience. B. it can be "forced" on the audience. C. it can be used to accomplish any communication objective. 25. The company lobbies are ______. A. powerful people B. professionals C. media representatives 26. Publicity is used to attract ______. A. media representatives B. the attention of the public to the products of a company C. powerful people 27. There are ______channels for gaining publicity. A. two B. three C. four 28. The word "great" in the sentence "... our product is great..." in the last paragraph means ______. A. "very large" B. "very big" C. "very good" 29. A press conference will draw media representatives if ______. A. they feel the subject or speaker has news value B. you give money to him C. organizations invite them 30. The credibility level of publicity typically is ______. A. as high as advertising B. a little lower than advertising C. much higher than advertising. SPEAKING 14 minutesSPAKINGPART ONEThe interview—about 3 minutes In this part the interlocutor asks questions to each of the candidates in turn. You have to give information about yourself and express personal opinions. PART TWO'Mini presentation'—about 6 minutes In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A. WHA T IS IMPORTANT WHEN...? NEGOTIA TING ·COMPROMISE ·DISPUTE B. WHA T IS IMPORTANT WHEN...? EMPLOYING TECHNICAL WRITERS ·BEING ABLE TO WRITE WELL ·MEETING TIGHT DEADLINES C. WHA T IS IMPORTANT WHEN...? MANAGING A COMPANY ·COMMUNICA TION ·EXECLLENT MANAGER PART THREEDiscussion Discussion——about 5 minutes In this part of the test you are given a discussion topic. You have 30 seconds to look at at the the the prompt prompt prompt card, card, card, an an an example example example of of of which which which is is is below, below, below, and and and then then then about about about 3 3 3 minutes minutes minutes to to discuss discuss the the the topic topic topic with with with your your your partner. partner. partner. After After After that that that the the the examiner examiner examiner will will will ask ask ask you you you more more questions related to the topic. For two candidates Compromise on priceYou have had a negotiation with a foreign trade delegation which comes to nothing. You have been told to have this big deal come off. Discuss the situation together, and decide: ·which kind of activities would be suitable for a successful deal. ·how much are you to step clown For three candidates Compromise on PriceYou have had a negotiation with a foreign trade delegation which comes to nothing. You have been told to have this big deal come off. Discuss the situation together, and decide: ·Which kind of activities would be suitable for a successful deal. ·how much are you to step down. ·how to show your sincerity. KEYReadingPART ONE1．C “如果想寻求一个长期性的工作，这个职位是不适合你的。

商务英语实训教程上册上册 unit 14 The Changing Market 教师参考

9.respective [ri‘spektiv]
例句1：He drove them both to their respective homesn were given work according to their respective
逊公司只是经营网络图书销售业务。发展到今天，它销售
的产品从图书、CD、DVD、软件到家电、玩具、服装等等应有尽有。
2. Apple 苹果公司，原称苹果电脑公司，核心业务是电子科技产品，在高科技企业中以创新而闻名。苹果的Apple II 于1970年代助长个人电脑革命，其后的Macintosh接力于 1980年代持续发展。最知名的产品是其出品的Apple II、 Macintosh电脑、iPod音乐播放器、iTunes商店、iPhone手机和iPad平板电脑等。2011年2月，苹果公司打破诺基亚连续15年销售量第一的地位，成为全球第一大手机生产商。
New Words 词汇教学重点：
1. bear [bɛə] 例句1：The document bore his signature.这份文件有他的签字。
例句2：She bears little resemblance to her mother. 她长得不太像她的母亲。
2. blockbuster [‘blɔk.bʌstə] 例句1：Hollywood blockbuster好莱坞大片
6. innovate [‘inəuveit]
例句1：We must innovate in order to make progress.我们必须改革以便取得进步。例句2：Companies in the Asia-Pacific region should build up innovation awareness, keep a close eye on time trend and continue to innovate。我们亚太地区企业应该树立创新意识，紧跟时代潮流，不断创新。

商务英语综合教程(上册)Unit 14 Insurance

Text
Unit 14 Insurance
2 Each of these events resulted in serious loss to many
people. Some of the loss was property, and could be partly replaced. Other events, however, caused serious injury – even loss of life – to people. No amount of money can bring those people back to life, but insurance can help relieve some of the financial strain on their survivors.
Text
Unit 14 Insurance
11 Over 4,800 companies in the United States sell
insurance protection.
12 You will usually buy insurance from a representative
of the company who is known as an insurance agent. This person is licensed by the state in which he or she sells insurance. Some insurance companies do not employ agents but sell their insurance through such organizations as retail stores and banks.

商务英语试题十七

Unit 14 Entertaining14.1 Taking a guest to dinner(1) Language in useRead this text. Where do the sentences in the box belong?The good (business) guest’s guideThe RSVP ruleIt’s the end of the year and your desk is full of invitations to lunches and dinners from advertising agencies, stationery suppliers and other sales people. Which do you reply to? All of them! (1) ________ Invitations to cocktail parties for new product lines go to hundreds of people. So only go if your company is interested in the new product. But if one of your biggest suppliers sends you an invitation to a party celebrating the tenth anniversary of your business relationship, reply immediately (2) ________. Perhaps the company can arrange another time.How to get thereIt’s essential to arrive at business functions at the correct time. (3) _______. Your host will pick up the tab for your drink.Small talk tipsYour host will try to get to know you better by asking you where you were born, where you went to school, y our interests, etc. it may seem like small talk, but now is the chance to find out about the supplier’s background and products --- all good information for future business. (4)_______. But now is a good time to let them know about their service if you are not happy with it.RSVP: please reply to the invitationSmall tal k: social conversation(2) ReadingRead the text again and tick (√) the correct statements.( ) 1 Accept all the invitations you receive.( ) 2 Don’t go to all parties for new product lines.( ) 3 If a supplier is organizing a special party.( ) 4 It’s not important to arrive on time for a business function.( ) 5 Your host will not ask questions about your interests.( ) 6 Tell your host about her company’s service.(3) Langue in useMatch the questions to the answers like this:1 where are you from? a Tennis and golf.2 What do you do? b Yes, please. An orange juice.3 Is it your first visit to the USA? c Yes, I am.4 Are you interested in sport? d I’m in advertising.5 What sports do you play? e Melbourne,Australia.6 Can I get you a drink? f Yes, it is.14.2 Making invitations(1) Language in useRead these telephone conversations and complete them with suitable words.Conversation 1SAM: Hello, Karen. Sam Ross (1) . How are you?KAREN: Fine. Nice to hear from you.SAM: I’d like to (2) you to lunch next week.KAREN: That’s very (3) of you. When exactly?SAM: Does Wednesday (4) you?KAREN: Yes, that’s (5) . What time?SAM: Is one o’clock all right? At the Holiday Inn?KAREN: Yes, that’s fine. I’ll look (6) to it. Bye.SAM: Bye.Conversation 2SAM: Hello, Don. It’s Sam Ross. I’m meeting Karen Beck for (7) next week. Would you (8) to join us?DON: That (9) be nice. When (10) ?SAM: Wednesday. At one o’clock at the Holiday Inn?DON: Oh, I’m afraid I can’t (11) Wednesday. I’ve got to go down to the factory then. SAM: That’s a (12) .DON: Thank you for asking me, anyway.SAM: Another time. Bye.(2) Listening and speaking.Look at your diary for next week. You will hear people inviting you to do things. Practise making replies like this.VOICE: Would you like to have lunch on Monday? (beep)YOU:I’m afraid I can’t make Monday. I’ve got a sales meeting.(2) WritingRewrite this litter with the correct punctuation and layout.(1) VocabularyFruit or vegetable? Write (F) or (V).1 pepper □2 banana □3 melon □4 mushroom □5 strawberry□6 orange □7 carrot □8 cherry □9 beans □10 apple □11 potato □12 avocado □(2)Starter: __________________________Main course: __________________________ and ____________________ Dessert: __________________________(3) WritingComplete these sentences with your own information about food you know.____________________is a local speciality.____________________is very popular here.____________________is a kind of vegetable.____________________is (a bit) like ______________.____________________is / are very hot.____________________is quite rich.____________________is quite sweet.____________________is very spicy.Reference14.1 1 1d 2b 3a 4c2Tick statements 2, 3 and 6.1 You should reply to all invitations.4 You should arrive on time.5 Your host will try to make small talk, including questions about your interests.3 2d 3f 4c 5a 6b14.2Suggested answers1 1 speaking2 invite3 kind4 suit5 fine6 forward7 lunch 8 like 9 would 10 exactly 11 make 12 pity2 1 VOICE 1: Would you like to have lunch on Monday? (beep)2 VOICE 2: I’m afraid I can’t make Monday. I’ve got a sales meeting.3 VOICE 3: How about a game of tennis on Monday evening?4 VOICE 4: Are you doing anything on Tuesday evening? We’re going to an Indian restaurant.5VOICE 5: I’d like to invite you to lunch next week. Does Wednesday suit you?6 VOICE 6: Would you like to do something on Friday evening?314.311V 2F 3F 4V 5F 6F 7V 8F 9V 10F 11V 12F2Starter: Aubergine pâtéMain course: Fish with Indian spices and riceDessert: No dessert, just coffeeWoman: Ah, here’s the menu. Would you like a starter?Man: Er, yes. What can you recommend?Woman: Well, I had the avocado soup last time and it was very good. But the roasted pepper salad sounds very interesting. I think I might try that.Man: I like the sound of aubergine pâté, so I think I’ll have that.Woman: What would you like for your main course?Man: I love fish, but is the fish with Indian spices very hot?Woman: No, it’s not too spicy, but it is very delicious!Man: Well, I’ll have the fish. What are you going to have?Woman: I like the chicken with mushrooms. It’s quite rich, but it’s very popular. Oh, do you want rice orroast potatoes with your fish?Man: Rice, please.…Man: That was very good. I really enjoyed it.Woman: Good. Now, how about a dessert? The ice cream sounds good. Man: Er, I think I’ll just have a coffee, thank you.。

剑桥商务英语(BEC)中级第二、三、四辑口语真题范例

第二辑Test 1Topic A: WHAT IS IMPORTANT WHEN ……?Entertaining clientsTypes of activitiesCost[思路点拨]【词汇＆短语】促销赠品 Complimentary presents 迎宾室Hospitality room招待费 Entertainment allowance 定制Customize针对个人Personalize 有目的的Purposeful商业目的 Business objectives 客户需求Customer demand 包间Compartment 舒适的 Cozy【句型点击】间歇、停顿How shall I put it? 怎么说呢？Well, what I trying to say is …….. 我想说的是……..I ’d like to begin by ……个人想法In my opinion, I’d say that …..The point is that …….Well, we should ….【参考范例】Entertaining clients is not an easy job and should be handling appropriately and enjoyably. It contains more than just a wonderful meal, a sightseeing tour or a shopping trip. Good hospitality events can impress clients in a unique manner in and outside of the office.When entertaining clients, we should decide the types of activities according to their interest and favorites. Moreover, these activities should help us achieve our business objectives, for example, we can have an intimate discussion about 主题陈述要点原因/结果 Entertaining clients 已给要点补充要点 Types of activities 活动类型 Cost 花费 Business objectives 商业目标 Clients ’ feelings 客户的感受 Background of clients 客户背景 Customized activities 为客户制定活动 Clients ’ demand 客户需求 Personalized services 个性化服务business with our clients during a meal in a cozy compartment where both where both sides tend to be more relaxed. In addition, we have to mix business with pleasure effectively so our clients won’t feel that we are too purposeful.Cost is anther important factor when designing activities for clients. Higher expenses don’t necessarily to greater satisfaction, and in some cases, the clients will be overwhelmed with our kindness. Therefore, when entertaining clients, sincerity appears to be more important, upon which a long and a steady business relationship is based.Topic B: WHAT IS IMPORTANT WHEN ……?Choosing retail premises to rentLocationLength of contract【词汇&短语】房东landlord 利润空间profit margin租户tenant 房屋结构building structure可持续发展sustainable development 合同到期exploration of contract繁荣boom prosperity 续签合同renew the contract租金rent 押金deposit【句型点击】观点阐述Well, it seems to me that…….That’s true, but on the other hand…..追加观点That’s just what/all I was thinking…..Well, the point I’m trying to make it that……Another thing I want to mention is……【参考范例】When aiming to choose retail premises, you should always put the location on the top of your list. An ideal retail premises should be situated in the downtown district or a big residential area where the sources of the customers is guaranteed, in China, A lot of businessman believe in Fengshui and they think a good location is vital to the success of business.Besides, the length of contract is also an important factor in choosing retail premises because the retailer need time to develop market and customers. A steady and uninterrupted business environment is most desired, and a long-term contract will ensure the retailer’s sustainable development.What’s more, rent and means of payment should never be overlooked, retailers in general have a big cash flow, therefore, a reasonable rent and flexible means of payment are good for their capital turnover. A cooperative landlord ispreferred and necessary for a win-win situation.Topic C: WHAT IS IMPORTANT WHEN ……?Deciding on packaging for productsImageProduction process【词汇&短语】包装材料wrapper，packaging material 不可再生资源non-renewable resources 包装设计package design 有利环境的environmental-friendly顾客的青睐customer favor 肤浅的，表明的superficial【句型点击】自然过渡How shall I put it? 怎么说呢？Actually…..That’s just how I see it …..个人观点Personally, I think…..Frankly, I think….【参考范例】Packing of products concerns the fate of products because it arouses people’s desire for purchase. When deciding on packaging for products, we should take several things into consideration.First of all, the image catches the eye of potential customers, people are sometimes skin deep when surrounded by a variety of products, their decisions are simply based upon the packaging, therefore a thoughtful design in color, shape and packaging materials is crucial in winning customer’s favor.On the other hand, the cost of packaging should be carefully dealt with because it is contained in the prices of the products. Increased price will make the products less competitive in a buyer’s market. After all, in comparison with packaging, people are more sensitive to price.Last but not least, our resources are limited and some are even non-renewable. Once the products are opened up, the wrapper are useless, so it is expected that designers can develop further uses of packaging materials or at least make them environmental-friendly.Test 2Topic A: WHAT IS IMPORTANT WHEN ……?Selecting staff for promotionAttitude to workCurrent performance【词汇&短语】空缺职位vacancy 人事部personnel行政管理部administration 公关public relations总部head office 工资wages and salaries管理技能managerial skill 职业前景career prospect人力资源部human resources 团队协作teamwork【句型点击】常用开始语Thank you for your questionThe answer is…Let me start with….In my viewIt is very likely that….表达观点常用句What I am thinking is….Let me make my point very clear.It is crystal clear that…..There is no doubt that…..I am into the first opinion..【句型点击】When selecting staff for promotion, several factors should be taken into consideration, to begin with, the attitude to the work is one of the most fundamental elements. I believe attitude is everything. It is not uncommon to find workers who have great talents but are reluctant to make full contribution in their position, the point is, you have to love what you are doing and you have to try your utmost and reserve no effort to do it.Secondly, current performance is also very important, because it is obvious that attitude and effort have to be measured in a certain way so that you can know everyone’s capability.Thirdly, you can’t ignore career potential and adaptability, almost in every company, we can find employees who are excellent individuals but fail to cooperate in a team, these elements are all very essential in one’s career. Admittedly, it is not very likely to find all of them in one person, and then you have to consider about the specific position and grant priority to one of them.Topic B: WHAT IS IMPORTANT WHEN ……?Considering a career changeFurther study or trainingOpportunities for future promotion【词汇&短语】实际工资real wages 合并merger最终目标ultimate goal 个人收入personal income坏的影响adverse effect 工资价格螺旋上升wage-price spiral精明的讨价还价交易horse-trading 无形资产intangible assets资格qualification 投资回报return on investment【句型点击】更倾向于某一个选项I would take …….. as my priority 我会把……..作为我的首选项。