8国际商务函电ppt课件
合集下载
国际商务英语函电课件ppt
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
国际商务函电课件
(8)the signature
_______________________ typed name
e.g. ________________________ G. Manager, Alice Brown
Others: c.c. (carbon copy): c/o: care of Encl: enclosed (Encl 3 catalogue) p.s.: postscript used in informal letter
effective communicator?
Communication
(1)is a Two-way process; (2)is circular; (3)is divided into two categories:
Verbal Nonverbal(NVC)
Importance
Getting the job you want; Boosting your chances for promotion; Helping you get things done; Benefiting your own business; Advancing you socially; Ensuring your future; Enhancing your other skills;
(4)We have come to know the name of your corporation and have the pleasure of writing this letter to you in the hope of establishing business relations with you.
6. Format (1)Full block form (2)Modified block form (3)semi-block form
外贸函电完整ppt课件
完整版PPT课件
3
• 缩写：
– 除了少数国际商业界确认的缩写，如CIF、FOB等外， 应尽量避免使用缩写，尤其是机构或组织名称，最好写 出它的全部字母。
• 数字：
– 不同国家的人对某些数字的表达方式不一样，例如：英、 美两国对billion的理解不一样。所以最安全的办法是数字 和文字同时使用，例如：
– In the event that you speak to Mr. Wood in regard to production,ask him to give consideration to the delivery schedule.
– If you speak to Mr. Wood about production,ask him to consider the delivery schedule.
a门牌号码街路名c县州名及邮政编码d国名businessletterattentionline写信人有时希望所发信件能够迅速递交经办人或经办部门办理可在封内地址下一行和称呼上一行加上经办人姓名
unit 1 business letter writing
• Principles of good communication
完整版PPT课件
20
Unit 2 establishing business relations
• Structure of a start letter
Source of information
We learned from the commercial counselor’s office of our embassy in your country that you are interested in Chinese handicraft.
《商务函电》PPT课件
may request an offer. • Status enquiry: traders request information concerning the financial position, credit, reputation, and business methods of other firms.
• It should be noted that whoever makes an enquiry is not liable for the buying or the selling. The other party, in the meantime, can make no reply at all. However, according to the business practice the receiver of an enquiry will respond without delay in the usual form of a quotation, an offer, or bid.
• An enquiry is the first real step in business, usually made by the buyers without engagement to get information about the goods to be ordered, such as price, catalogue, delivery date and other terms.
11、试订单 Trial
12、欧洲主要港口 European Main Ports（EMP）
13、净价 Net Price Mark
14、商标 Trade
15、品牌 Brand Specification
• It should be noted that whoever makes an enquiry is not liable for the buying or the selling. The other party, in the meantime, can make no reply at all. However, according to the business practice the receiver of an enquiry will respond without delay in the usual form of a quotation, an offer, or bid.
• An enquiry is the first real step in business, usually made by the buyers without engagement to get information about the goods to be ordered, such as price, catalogue, delivery date and other terms.
11、试订单 Trial
12、欧洲主要港口 European Main Ports（EMP）
13、净价 Net Price Mark
14、商标 Trade
15、品牌 Brand Specification
国际商务函电建立业务的关系52页PPT
6.遵照你方要求，我们正寄上一套布匹剪样。希望这些样品 能及时到达，并使你满意。
6. In compliance with your request, we are sending you a range of cut samples of our cloth. We hope they will arrive in time and be found to your satisfaction.
caution in dealing with the firm in question.
LOGO
4. Offers
第四章 发盘
课堂练习1：翻译报价函
尊敬的先生： 我们收到你方7月17日的来信，信中要求我们给你们报10000
公吨高品质白糖上海装运港船边交货价。非常感谢你方对我方产 品感兴趣。
为满足你方要求，我们为你方报价如下： 商品名称：特级白砂糖 包装：包装在新黄麻布袋中，每袋100公斤。 数量：10000公吨 价格：上海船边交货价每公吨105美元 支付方式：全部货款以我方为抬头的不可撤销的保兑信用证
4.我们专门出口中国工艺品，愿与贵方开展这方面业务。
答案
5.你方2019年9月2日来函收到。我们很高兴告诉你，你所要 的商品属我公司的经营范围。
5. Your letter of September 2,2019 has been received. We are glad to inform you that the articles required by you fall within the scope of our business.
LOGO
Establishing Business Relations 建立业务关系（询价）
6. In compliance with your request, we are sending you a range of cut samples of our cloth. We hope they will arrive in time and be found to your satisfaction.
caution in dealing with the firm in question.
LOGO
4. Offers
第四章 发盘
课堂练习1：翻译报价函
尊敬的先生： 我们收到你方7月17日的来信，信中要求我们给你们报10000
公吨高品质白糖上海装运港船边交货价。非常感谢你方对我方产 品感兴趣。
为满足你方要求，我们为你方报价如下： 商品名称：特级白砂糖 包装：包装在新黄麻布袋中，每袋100公斤。 数量：10000公吨 价格：上海船边交货价每公吨105美元 支付方式：全部货款以我方为抬头的不可撤销的保兑信用证
4.我们专门出口中国工艺品，愿与贵方开展这方面业务。
答案
5.你方2019年9月2日来函收到。我们很高兴告诉你，你所要 的商品属我公司的经营范围。
5. Your letter of September 2,2019 has been received. We are glad to inform you that the articles required by you fall within the scope of our business.
LOGO
Establishing Business Relations 建立业务关系（询价）
商务英语函电ppt课件
Proper Layout of Business Letter
When appropriate, some other matters can be included: --Attention line --Subject line --Refference --Enclosure --Carbon Copy Notation --Postscript
issues one by one.
Course assessment
Final examination:80%(笔试，闭卷） Other 20%,include attendance
rate,homework, etc.
Unit One Business Letter-writing
1 Essentials of business letter-writing 2 Proper layout of business letters 3 Evolope addressing 4 The tendency of business letter-writing 5 The way to master letter-writing skills
--Conciseness (write short sentences and make sure one paragraph for each point)
--Courtesy (show your honest friendship, thoughtful appreciation,sincerely politeness, considerately understanding and heartfelt respecting.)
Sample 1:
Business Machines Import & Export Corp. 200 Central Street, Pudong,Shanghai,201206
国际商务函电课件(7个ppt)(英文版)2
Chasing prog Sirs,
We refer to the L/C No.xx covering 500 dozen track suits. We wish to remind you that we have had no news from you about shipment of the goods.
Please accept my apology for the delay which has been caused by the unavailability of shipping space from Bombay to London.
The matter was, however, in hand and your consignment was shipped yesterday on board s.s. Pandit which is sailing directly to London. I enclose one set of shipping documents comprising:
----Invoice No.xx in triplicate;
----Packing list No.xx in duplicate;
----Insurance certificate No. xx
While we are confident that the goods will meet your satisfaction, we nevertheless welcome any of your comments and suggestions as to their quality, appearance and market reception.
《外贸英语函电》课件
Language Style and Poly Language
Language Style
The language style should be formal and objective, avoiding colloquial language or slang It should also be consistent and clear, avoiding redundancy
• Writing Skills for Foreign Trade English Response
目录
CONTENTS
• The Practical Application of Foreign Trade English Response
• Common problems and solutions in foreign trade English correspondence
01
Overview of Foreign Trade English Response
Definition and characteristics
Definition
Foreign Trade English Correspondence refers to the written communication in English used in international business transactions It encompassed letters, emails, and other business documents exchanged between businesses in different countries
Use formal and professional language to understand a sense of seriality and professionalism
商务英语函电课件Unit8Shipment
Question 1
Hale Waihona Puke Howdoyou
understand about
shipment and delivery
in foreign trade?
Question 2
BUSINESS LETTER WRITING
Unit 8 Shipment
Unit 8 Shipment
BUSINESS LETTER WRITING
them.
Introduction to Shipment
Shipment signifies the seller’s fulfillment of the obligation to make delivery of the goods.
Carriage of goods may take place by land, inland water-way, sea, or air.
Unit 8 Shipment
Ⅰ Role-play
Task A Situational Communication
译
BUSINESS LETTER WRITING
Or else we won’t be able to catch the shopping season. B:It’s all very well for you to say that. But I must point out that our factories have a lot of back orders on hand.I’m afraid it is very difficult to improve any further on the time. A:Can’t you find some ways for an earlier delivery? It means a lot to us. If we place our goods on the market at a time when all other importers have sold theirs at profitable prices,we shall lose out. B:How’s this then? We will make an effort to advance the shipment to early May.
Hale Waihona Puke Howdoyou
understand about
shipment and delivery
in foreign trade?
Question 2
BUSINESS LETTER WRITING
Unit 8 Shipment
Unit 8 Shipment
BUSINESS LETTER WRITING
them.
Introduction to Shipment
Shipment signifies the seller’s fulfillment of the obligation to make delivery of the goods.
Carriage of goods may take place by land, inland water-way, sea, or air.
Unit 8 Shipment
Ⅰ Role-play
Task A Situational Communication
译
BUSINESS LETTER WRITING
Or else we won’t be able to catch the shopping season. B:It’s all very well for you to say that. But I must point out that our factories have a lot of back orders on hand.I’m afraid it is very difficult to improve any further on the time. A:Can’t you find some ways for an earlier delivery? It means a lot to us. If we place our goods on the market at a time when all other importers have sold theirs at profitable prices,we shall lose out. B:How’s this then? We will make an effort to advance the shipment to early May.
国际商务函电课件(7个ppt)6
(5) We hereby certify to the best of our knowledge that the foregoing statement is true and correct and all available information and data have been supplies herein, and that we agree to show you documentary proof upon your request.
国际商务函电课件(7个 ppt)6
2020年4月23日星期四
(3) The prevented party shall not be responsible for such any or all obligations as cannot be fulfilled or shall be postponed because of the Force Majeure cases, But from the date on which the cases are over or the influence is eliminated, the responsibilities for the Parties to the Contract shall immediately be executed continuously and the term for execution of the Contract shall be extended correspondingly.
4.Processing with Supplied Material
Unit 11 Joint Venture & Leasing
• International Direct Investment
《商务函电》PPT课件
3
Some letters may contain one or more of the following, which depend on the different situation of each writing requirement: 8 — reference notation 9 — attention line 10 — subject line 11 — enclosure 12 — carbon copy 13 — postscript
each paragra件每ph格一in式段de不首nt同行ed有往an区里d别缩bl，进oc齐。ke头d 式on下e w正it文h 全all部lin齐es左o边n ，the缩le进ft式. 下正文
10
6) Complimentary Close (结束语) There are many ways of complementary close to show respect. It carries no specific meanings. Usually we keep them in pace with the salutation. When the salutation is “Dear sir (s)”, complimentary close will be “yours faithfully, yours sincerely”; when salutation uses “Gentleman (men)”, complimentary close will be “yours truly, truly yours”, etc.
Doctor John Smith, Professor Joyce Gwillian 3) 对认识的男性，可以同时写上职称甚至工作单位，如： Mr. John Smith,
Some letters may contain one or more of the following, which depend on the different situation of each writing requirement: 8 — reference notation 9 — attention line 10 — subject line 11 — enclosure 12 — carbon copy 13 — postscript
each paragra件每ph格一in式段de不首nt同行ed有往an区里d别缩bl，进oc齐。ke头d 式on下e w正it文h 全all部lin齐es左o边n ，the缩le进ft式. 下正文
10
6) Complimentary Close (结束语) There are many ways of complementary close to show respect. It carries no specific meanings. Usually we keep them in pace with the salutation. When the salutation is “Dear sir (s)”, complimentary close will be “yours faithfully, yours sincerely”; when salutation uses “Gentleman (men)”, complimentary close will be “yours truly, truly yours”, etc.
Doctor John Smith, Professor Joyce Gwillian 3) 对认识的男性，可以同时写上职称甚至工作单位，如： Mr. John Smith,
国际商务函电课件(7个ppt)(英文版)1
An example of making a firm offer and explanation.OHP9
3. Counteroffer A counter offer refuses a portion of an offer
or a bid, but suggests a change or changes.
blank
Unsolicited sales letter
----to gather facts about your product or service;
----to identify several selling features that will fulfill specific customer needs;
“Thank you for your letter of … . I appreciate the exceptional quality of your product and the way in which you have handled my inquiry, but your prices are too high even for this quality.”
2.create desire;
To include various types of evidence to support description of the product, and establish a basis for reader confidence and belief until it becomes desire for your product;
It must be clear,definite, complete and final. If the buyer accepts, then it is a contractual obligation.
3. Counteroffer A counter offer refuses a portion of an offer
or a bid, but suggests a change or changes.
blank
Unsolicited sales letter
----to gather facts about your product or service;
----to identify several selling features that will fulfill specific customer needs;
“Thank you for your letter of … . I appreciate the exceptional quality of your product and the way in which you have handled my inquiry, but your prices are too high even for this quality.”
2.create desire;
To include various types of evidence to support description of the product, and establish a basis for reader confidence and belief until it becomes desire for your product;
It must be clear,definite, complete and final. If the buyer accepts, then it is a contractual obligation.
国际商务函电第八章Unit08 Placing & Confirming an Order
Unit Eight Placing & Confirming an Order(订单及确认订单)
New Words & Expressions
6. refer to 向……咨询，参阅 If you want to investigate our financial standing, you may refer to the Bank of China. 如果你们想调查我方财务状况，请咨询中国银 行。 As to the prices of our products, you may refer to our pricelist. 关于我们产品的价格，你可你参阅我们的价目 表。
Unit Eight Placing & Confirming an Order(订单及确认订单)
New Words & Expressions
4. place an order with sb. for sth. 跟……订购… … We wish to place an order with you for 2000 canvas folding chairs. 我们想向贵方定购2000把帆布折叠椅。 We hope that we will place large orders with you in the future. 我们希望将来能向你们大量订货。
Unit Eight Placing & Confirming an Order(订单及确认订单)
New Words & Expressions
7. find a ready/ good market for sth. 为……找到好的销路 sth. finds / enjoys a good / ready market in a certain place. ……在……销路很好 We will try our best to find a ready market for your products. 我们将尽力为你们的产品找到好的销路。 We are pleased to tell you that your goods enjoy a good market in our area. 我们很高兴地告诉你们：你们的产品在我处销 路很好。
国际商务函电课件(7个ppt)4
书山有路勤为径， 学海无涯苦作舟
•4
3. Objectives in L/C business (1)Exporter urges importer to open a L/C; (2)Importer notices seller for the L/C; (3)Amendment of L/C; (4)Dispute arise in dealing with the L/C;
We are awaiting your bank’s credit amendment.
书山有路勤为径， 学海无涯苦作舟
•12
5. useful expressions
(1) Our terms of payment are by confirmed, irrevocable letter of credit in our favor, available by draft at sight, reaching us one month ahead of shipment, remaining valid for negotiation in China for another 21 days after the prescribed time of shipment, and allowing transshipment and partial shipments.
国际商务函电课件(7个 ppt)4
书山有路勤为径， 学海无涯苦作舟
2020年4月10日星期五
(2) Collection ----D/P (Document against Payment) ----D/A (Document against Acceptance)
(3) Letter of Credit
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
Packing for sales will not only protect, but also prettify commodities. It provides some necessary information about the quality, function, origin, usage and some other things about the commodities. Inner packing plays a very important part in sales promotion. Various forms of inner packing have been developed to meet the demands of consumers and marketing competitions, including suspensible packing , transparent packing, portable packing, window packing, gift packing, etc. Inner packing should also meet the different tastes and requirements of people in different countries. People of different social systems, religions, and social customs are quite different in their favorable designs and colors.
3. 希望对方及时作出 Please fax us your comments as soon as possible.
To withstand long transportation of the ocean and rough handing of cargoes, and for other purposes, the outer packing of the cargoes should meet the following requirements: be solid and durable, adaptable to the changing climates at the loading and unloading ports and transit areas; be uniform so as to convenience storage, stowing, calculation, cargo inspection and identification; have the least weight, volume, and cost increase. As packing materials, wood must be disinfected and many countries forbid straw to be used for the packing of imported goods.
【Writing guide】 The steps and expressions of a packing letter: 包装信函的写作步骤及常见表达方式：
Writing steps写作步骤
1.感谢先前的信件并提 及商品的包装事宜.。
Examples of expressions表达方式举例
In reply to your letter of August 31st enquiring about the packing of our Color TV Sets, we wish to state as follows: 为答复你方8月31日询问我方彩色电视机包装之事的来函，今告知如下：
As glassware are extremely fragile, the goods must be wrapped in a polybag and packed in a standard export wooden case lined with foam capable of withstanding rough handling during transit. 由于玻璃制品极易破碎，因而货物必须包装在塑料袋里，然后装入标准出口木 箱里，箱内四周填充泡沫材料，以能经受住运输途中的野蛮装运。
2. 具体陈述包装的要 求和方法，如果有必 要，还应陈述理由。
Referring to the shipment of our Order No.123 for 200 cases of glassware, we wish to draw your attention to the following: 兹谈及我方123号订单中的200箱玻璃制品，我方请你们注意如下事项：
UNIT 8 PACKING 第八单元 包 装
教学目的: 通过本章的学习，了解买卖双方在货物运输中对包装的具体要求与规定；掌握撰写此类信函的方
法和写作词汇
课时计划: 4学时
【Introduction】
Packing can be either for transportation or for sales. Packing for transportation is also called big packing or outer packing while packing for sales is also called small packing or inner packing.
2. 出口包装上的唛头(shipping mark)主要有三类：
（1）收货人的标记（包括目的港）
（2）当局所需要的官方标记（有些国家需要在货物的箱或包上标有货物的生产国名，以及每箱的重量和尺 寸）；
（3）特别指示或警告（为了货主和运输公司双方方式等的特别指示或警告。）
3. 希望对方及时作出 Please fax us your comments as soon as possible.
To withstand long transportation of the ocean and rough handing of cargoes, and for other purposes, the outer packing of the cargoes should meet the following requirements: be solid and durable, adaptable to the changing climates at the loading and unloading ports and transit areas; be uniform so as to convenience storage, stowing, calculation, cargo inspection and identification; have the least weight, volume, and cost increase. As packing materials, wood must be disinfected and many countries forbid straw to be used for the packing of imported goods.
【Writing guide】 The steps and expressions of a packing letter: 包装信函的写作步骤及常见表达方式：
Writing steps写作步骤
1.感谢先前的信件并提 及商品的包装事宜.。
Examples of expressions表达方式举例
In reply to your letter of August 31st enquiring about the packing of our Color TV Sets, we wish to state as follows: 为答复你方8月31日询问我方彩色电视机包装之事的来函，今告知如下：
As glassware are extremely fragile, the goods must be wrapped in a polybag and packed in a standard export wooden case lined with foam capable of withstanding rough handling during transit. 由于玻璃制品极易破碎，因而货物必须包装在塑料袋里，然后装入标准出口木 箱里，箱内四周填充泡沫材料，以能经受住运输途中的野蛮装运。
2. 具体陈述包装的要 求和方法，如果有必 要，还应陈述理由。
Referring to the shipment of our Order No.123 for 200 cases of glassware, we wish to draw your attention to the following: 兹谈及我方123号订单中的200箱玻璃制品，我方请你们注意如下事项：
UNIT 8 PACKING 第八单元 包 装
教学目的: 通过本章的学习，了解买卖双方在货物运输中对包装的具体要求与规定；掌握撰写此类信函的方
法和写作词汇
课时计划: 4学时
【Introduction】
Packing can be either for transportation or for sales. Packing for transportation is also called big packing or outer packing while packing for sales is also called small packing or inner packing.
2. 出口包装上的唛头(shipping mark)主要有三类：
（1）收货人的标记（包括目的港）
（2）当局所需要的官方标记（有些国家需要在货物的箱或包上标有货物的生产国名，以及每箱的重量和尺 寸）；
（3）特别指示或警告（为了货主和运输公司双方方式等的特别指示或警告。）