英文创业计划书

Bakery business plan

Introduction

We want to open a bakery likes 85 degrees C in the Songjiang University Town around our school.

First, we will introduce 85 degrees C.It is Taiwan-style catering company, mainly engaged in supplying coffee and dessert. Its name means that "coffee tastes best at the temperature of 85 degree centigrade " , and it’s set up on the basic of five-star chef and banquet’s specified

top-level coffee .This shop is a new form of creative, it makes shop more bright with elegant lamplight , and suits with brand image, so that it can bring the consumer different feeling in the bright open space, at the same time the consumer can enjoy the sense of beauty and temptation from the delicious dessert, which will makes your sight、smelling and tasting feel brand new.

85 degrees C is created in 2004, and at present, 85 degrees C has became a chain of enterprise, and has more than 340 stores in Taiwan, annual operating income is more than RMB 1.5 billion, has exceed more than 200 Starbucks in Taiwan area.

Over the years, it is becoming more and more popular among consumers, especially among the young. There are a large number of students in the Songjiang University Town, it can meet the demands of the students’ need. So if we open a store like 85 degrees C, it will have a big market.

We aim to offer our high quality products at a competitive price to meet the demands of the university students.

Our bakery managed by our four partners. There are Peach, Helen, __ and I. Each of us has a different responsibility.

Peach is in charge of the sales, marketing and supply chain, and I am in charge of the administration and finance. Helen is interested in bakery, so she is in charge of the quality of our products and purchase. And ** is in charge of the customer service.

Our bakery also intends to hire two full-time pastry bakers whose duty is making bread and we also have two part-time staff to handle customer service and day to day operations.

Products and service

We offer a broad range of milk, tea, coffee in high quality, and also provide freshly prepared bakery and pastry products at all time. We cater to all the students’ dema nds by providing each student high quality products. And make our products suit the customer’s taste, down to the smallest detail.

Our bakery provides freshly prepared bakery and pastry products at all times during business operations. Moderate batches of bakery and pastry products are prepared during the day to assure fresh baked goods are always available. Especially in the morning, we will provide the fresh, healthy, delicious bread and milk for all the students to let them have a better breakfast.

We provide a comfortable place for students to have rest. We also provide free WIFI, you can come and have fun in surfing the Internet if you take your PC or mobile phone which WIFI allow.