专业英语-第5章-市场营销概述
市场营销专业英语5
Part 1 terms1. value network:价值网络Value network is a system of partnerships and alliances that a firm creates to source, augment, and deliver its offering.2 marketing channels:营销渠道（distribution channel: 分销渠道）marketing channels (also called trade or distribution channels), sets ofinterdependent （相互联系） organizations involved in the process of making a product or service available for use or consumption.它是产品或者服务在投入使用或者消费的过程中涉及到的一系列相互联系得组织。
3. channel level: 渠道层次 direct selling:直接销售A zero-level channel (also called a direct-marketing channel) consists of a manufacture selling directly to the final customer through Internet selling, door-to-door sales, home parties, mail order, telemarketing, TV selling, and other methods.零级渠道也成为直接营销渠道是指生产商通过互联网销售、上门推销、家庭聚会、邮寄、电话销售、电视直销和其他方式直接将产品销售给消费者A one-level channel contains one selling intermediaries, such as a retailer. 一级渠道包括一个销售中介。
英语专业市场营销名词解释
pull strategy拉动式战略一种促销策略，主要手段是大量的广告支出和针对消费者的促销活动。
如果战略成功，消费者会向零售商增加购买产品，从而拉动零售商向批发商以及批发商向生产商的订货量。
market segmentation市场细分把一个市场分为不同的购买者群体，这些群体有不同的需求、特征或行为，或可能要求独立的产品市场营销组合。
product line产品线功能较类似，销售给同一客户群体，通过同类商店销售，或者都在事先确定的范围内降价的一组紧密相关的产品。
cost-plus pricing成本加成定价在产品的成本上增加标准的利润。
franchise特许经营一个制造商、批发商或者服务机构(许可方)与独立的商人（受许方）之间的一种合同关系。
受许可方在这个特许经营体系中，购买拥有或经营一项或多项业务单位的权利。
standardized marketing mix标准化营销组合一种国际营销策略。
该策略要求在不同国家市场上，采用相似的产品、广告、分销渠道和其他营销组合要素。
Engel’s law恩格尔定律一个世纪之前由著名学者恩格尔提出的，即当收入增加时，人们如何在食物、房子、交通、健康保健以及其他产品和服务方面进行分配。
undifferentiated（mass）marketing无差异（大众）营销一种市场覆盖策略。
采用这种战略的企业决定通过一种提供物来覆盖整个市场，而决定忽视细分市场之间的差异。
sales force management销售队伍管理销售活动的分析、计划、执行和控制，包括建立和设计销售队伍的战略、招募、挑选、培训、督导、激励和评估销售人员。
objective-and-task method目标任务法通过以下方式发展渠道预算：定义特殊目标；决定那些必须达到这些目标的任务；评估这些任务的成本。
这些成本总额是计划的渠道预算。
VMS（vertical marketing system）垂直营销系统生产者、批发商和零售商作为一个整体来运营的分销渠道结构。
市场营销专业英语
市场营销专业英语1. IntroductionMarketing is an essential component of any company’s success, and effective communication is crucial in this field. As a marketing professional, it is important to have a good understanding of marketing terminology in both English and your native language, as it can facilitate effective communication with international partners and clients. In this document, we will explore some key marketing terms in English and their translations.2. Marketing Concepts2.1 Market SegmentationMarket segmentation is the process of dividing a broad target market into smaller subsets based on specific criteria. These criteria may include demographics, psychographics, and behavior. The goal of market segmentation is to better understand the needs and preferences of different groups of consumers in order to tailor marketing strategies and offerings to each segment.2.2 Target AudienceThe target audience refers to a specific group of individuals or businesses that a company aims to reach with its marketing efforts. Identifying the target audience is crucial in developing marketing campaigns as it helps in creating messaging thatresonates with the intended recipients. Understanding the target audience’s characteristics, preferences, and behaviors is key to achieving marketing success.2.3 BrandingBranding is the process of creating a unique and distinctive identity for a product, service, or company. It involves developing a name, logo, and overall image that sets a brand apart from its competitors. Effective branding fosters brand recognition, loyalty, and trust among consumers, ultimately driving sales and market share.3. Promotional Strategies3.1 AdvertisingAdvertising is a paid form of communication aimed at promoting a product, service, or brand to a target audience. It utilizes various media channels, such as television, radio, print, and digital platforms, to reach potential customers. Advertising objectives may vary, including creating awareness, generating leads, or driving sales.3.2 Public RelationsPublic relations (PR) is the practice of managing the spread of information between a company or organization and its target audience. PR activities may include press releases, media interviews, event planning, and crisis communications. The goal of PR is to build and maintain a positive image of the company, enhance its reputation, and establish strong relationships with key stakeholders.3.3 Sales PromotionSales promotion techniques are used to encourage customers to make a purchase or take a desired action. These techniques may include discounts, coupons, free samples, contests, or loyalty programs. Sales promotions are typically time-limited and aim to create a sense of urgency or excitement among consumers, driving immediate action.4. Marketing Channels4.1 Online MarketingOnline marketing refers to the practice of promoting products or services using digital technologies, such as the internet, social media, search engine optimization (SEO), email marketing, and content marketing. Online marketing offers a wide range of channels and tools to target specific audiences, track and analyze campaign effectiveness, and engage with customers directly.4.2 Offline MarketingOffline marketing, also known as traditional marketing, includes various non-digital channels to reach and engage with consumers. These may include print advertisements, billboards, direct mail, television commercials, and event sponsorships. While online marketing has gained popularity in recent years, offline marketing still plays a significant role in reaching certain segments of the target audience.5. ConclusionMarketing is a dynamic field that demands effective communication to drive success. Familiarizing yourself with marketing terminology in English can help you communicate more efficiently with international partners and clients. In this document, we covered some key marketing concepts, promotional strategies, and marketing channels. Use this guide as a reference to expand your marketing vocabulary and enhance your professional competency in the field of marketing.。
市场营销专业英语
市场营销专业英语市场营销专业英语是指在市场营销领域使用或涉及到的英语术语、表达方式、思维逻辑等。
在国际市场化的背景下，掌握市场营销专业英语对于从事市场营销相关工作的人员来说至关重要。
一、市场分析市场分析是指对市场环境、市场需求、竞争对手等进行分析，以便更好地制定产品营销策略。
市场分析需要掌握的英语词汇有：1. Market environment: 市场环境2. Market demand: 市场需求3. Customer needs: 客户需求4. Market segmentation: 市场细分5. Competitor analysis: 竞争对手分析6. SWOT analysis: SWOT 分析（指 Strengths，Weaknesses，Opportunities，Threats 分析）7. Target market: 目标市场二、营销策略营销策略是指为满足市场需求和实现企业利润最大化而制定的策略和计划。
营销策略需要掌握的英语词汇有：1. Marketing mix: 营销组合2. Product positioning: 产品定位3. Brand building: 品牌建设4. Promotion: 促销5. Advertising: 广告6. Public relations: 公关7. Sales: 销售三、营销实施营销实施是指将营销策略转化为实际行动的过程，实施营销计划的每个环节需要掌握的英语词汇有：1. Advertising campaign: 广告宣传活动2. Sales promotion: 销售促销3. Product launch: 新产品上市4. Distribution channel: 分销渠道5. Channel management: 渠道管理6. Customer loyalty: 客户忠诚度7. Customer service: 客户服务四、市场营销评估市场营销评估是指对营销策略和实施效果进行评价，以便优化营销计划和提高营销效果。
市场营销讲义英文275页PPT
Objectives
Components of a marketing information system Criteria of good marketing research Decision support systems for marketing management Demand measurement and forecast
Opportunities
Corporate Headquarters Planning
Define the corporate mission Establish strategic business units (SBUs) Assign resources to SBUs Plan new business, downsize older businesses
A marketing information system (MIS) consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.
Simple Marketing System
Communication
Industry (a collection
of sellers)
Goods/services Money
Market (a collection
of Buyers)
Information
Company Orientations Towards the Marketplace
市场营销专业英语
市场营销专业英语1. Introduction市场营销是一个在不断发展和变化的行业，因此对于市场营销专业人士来说，掌握专业英语是至关重要的。
市场营销专业英语是指与市场营销相关的词汇、短语、表达方式等的英语。
掌握市场营销专业英语，可以帮助市场营销人员更好地理解和应对市场营销的挑战。
本文将介绍一些常用的市场营销专业英语词汇和表达方式。
2. Market Research市场研究是市场营销的重要组成部分，它可以帮助企业了解市场需求和竞争情况。
以下是一些与市场研究相关的英语词汇和表达方式：•Market research (市场研究)•Market analysis (市场分析)•Target market (目标市场)•Consumer behavior (消费者行为)•Competitor analysis (竞争对手分析)•Market segmentation (市场细分)•Market trends (市场趋势)•Data analysis (数据分析)•Survey (调查)•Focus group (焦点小组)3. Marketing Strategy市场营销策略是企业实现营销目标的重要手段。
以下是一些与市场营销策略相关的英语词汇和表达方式：•Marketing strategy (营销策略)•Branding (品牌建设)•Positioning (定位)•Competitive advantage (竞争优势)•Promotion (促销)•Advertising (广告)•Public relations (公关)•Sales promotion (销售促进)•Product launch (产品发布)•Pricing strategy (定价策略)4. Digital Marketing数字营销是近年来快速发展的市场营销方式，它利用互联网和数字技术来进行营销活动。
以下是一些与数字营销相关的英语词汇和表达方式：•Digital marketing (数字营销)•Search engine optimization (搜索引擎优化)•Social media marketing (社交媒体营销)•Content marketing (内容营销)•Email marketing (电子邮件营销)•Pay-per-click advertising (按点击付费广告)•Conversion rate optimization (转化率优化)•Web analytics (网站分析)•Influencer marketing (影响者营销)•Online advertising (在线广告)5. Sales and Customer Relationship Management销售和客户关系管理是市场营销中不可或缺的部分。
专业英语 市场营销
Relevant knowledge
Core marketing concepts
• Needs, wants, demands, product, value, quality, satisfaction, exchange, transaction, relationship and market are all core marketing concept. Figure 1 shows that these concepts are linked, with each concept building on the one before it.
Translations
Patterns of Market Segmentation
Professional terms
• • • • • • • • • Marketing positioning:市场定位 Target market:目标市场 Market targeting:目标市场选择 Concentrated marketing:集中化市场营销 Single-segment concentration:单一市场集中化 Selective specialization:选择专业化 Product specialization:产品专业化 Marketing specialization:市场专业化 Full market coverage:全面市场覆盖战略
Translations
Marketing challenges into the next century
Market Segmentation
Professional terms
• • • • • • • • Marketing segmentation:市场细分 Mass marketing:大量营销 Product-variety marketing:产品差异性营销 Target marketing:目标市场营 Homogeneous preferences:同质偏好 Diffused preferences:分散偏好 Clustered preferences:集群偏好 Hard-core loyal:绝对忠诚
市场营销讲义英文共274页
Demand
Company Demand
Market Demand
Estimating Current Demand
Total Market Potential Area Market Potential Industry Sales Market Share
Associations Business Information
Good Marketing Research:
Is scientific Is creative Uses multiple methods Realizes the interdependence of
models & data Acknowledges the cost & value of
Objectives
Define value & satisfaction - understand how to deliver them
The nature of high-performance businesses
How to attract & retain customers Improving customer profitability Total quality management
Are loyal longer Buy more (new products & upgrades) Spread favorable word-of-mouth Are more brand loyal (less price
sensitive) Offer feedback Reduce transaction costs
市场营销第十三版1-5章专业术语翻译教学提纲
第一章Marketing市场营销 Needs需要 Wants欲望 Demands需求 Market offering市场供应Marketing myopia营销短视 Exchange交换Market市场 Marketing management市场营销管理Production concept生产概念Product concept产品观念 Selling concept推销概念Marketing concept市场营销观念Societal marketing concept社会营销概念Customer relationship management顾客关系管理Customer-perceived value顾客认知价值Customer satisfaction顾客满意度 Consumer-generated marketing消费者产生的营销Partner relationship management伙伴关系管理Customer lifetime value顾客终生价值Share of customer顾客份额 Customer equity顾客资产 Internet互联网第二单元Strategic planning 战略规划 mission statement 使命陈述 business portfolio业务组合portfolio analysis 组合分析growth-share matrix 增长一份额矩阵product/market expansion grid产品/市场扩张矩阵market penetration 市场渗透 market development 市场开发product development 产品开发diversification 多元化downsizing 精简战略value chain 价值链 value delivery network 价值递送网络marketing strategy 市场营销战略 market segmentation市场细分 market segment 细分市场market targeting 市场营销战略positioning 定位differentiation 差异化marketing mix 市场营销组合 SWOT analysis SWOT分析 marketing implementation 市场营销执行 marketing control 营销控制 return on marketing investment 市场营销投资回报率第3章Marketing environment 市场营销环境 microenvironment微观环境Macroenvironment 宏观环境 marketing intermediaries营销中介Public公众 demography人口统计Baby boomers婴儿潮 generation X一代Millennials(generation Y) Y一代 economic environment经济环境Engel’s laws恩格尔定律 natural environment自然环境Environmental sustainability环境的可持续发展technological environment技术环境Political environment 政治环境cultural environment人文环境第四章Customer insights 顾客洞察力（见解） marketing information system 市场营销信息系统internal databases内部报告系统marketing intelligence营销情报系统marketing research 市场营销调研 Exploratory research探测性调研descriptive research描述性调研 Secondary data 二手资料commercial online databases在线商业数据库 Observational research 观察调研 ethnographic research 人种调研 Survey research调查研究 experimental research实验调研 Focus group interviewing 焦点小组访谈online focus groups在线焦点小组访谈Sample样本customer relationship management客户关系管理第五章Consumer buyer behavior 消费者购买行为Consumer market 消费者市场 Culture 文化Subculture 亚文化 Social class 社会阶层 Group 群体 Opinion leader 意见领袖Online social networks 在线社交网络Lifestyle 生活方式Personality 个性 Brand personality 品牌个性 Motive (drive) 动机Perception 认知过程 Learning学习Belief 信仰Attitude 态度Complex buying behavior 复杂购买行为Dissonance-reducing buying behavior 不和谐的购买行为Habitual buying behavior 习惯性的购买行为Variety-seeking buying behavior 追求多样化的购买行为Need recognition 需求识别Information search 信息搜索Alternative evaluation 另类评估Purchase decision 购买决策Postpurchase behavior 购后行为Cognitive dissonance 认知失调New product 新产品Adoption process开发过程第一章Marketing市场营销 p29The process by which companied create value for customers and build strong customer relationships in order to capture value from customers in return.企业为消费者创造价值并建立良好的顾客关系，以此从消费者身上获取利益作为回报的过程。
市场营销基础(双语版)chapter5
• Loyalty status divides buyers into groups according to their degree of loyalty.
products for maximum competitive advantage.
Chapter Concepts:
1. Market Segmentation 2. Marketing Target 3. Differentiation and Positioning 4. Positioning for Competitive
market into different geographical units such as nations, regions, states, counties, or cities.
Geographic Segmentation - by nations
Market Segmentation
Market Segmentation
Requirements for Effective Segmentation
• Measurable: Examples include the size, purchasing power, and profiles of the segments
• Accessible: Refers to the fact that the market can be effectively reached and served
market into affluent or low-income consumers.
市场营销专业英文介绍
市场营销专业英文介绍如下：Marketing is a major that explores the theories, concepts, and practices related to the promotion and sale of goods and services. It combines elements of psychology, sociology, and business to understand consumer behavior and market trends.The main focus of the marketing major is to provide students with a deep understanding of marketing concepts, strategies, and techniques. This includes an examination of buyer behavior, market research, product development, pricing, promotion, distribution, and sales.Students in this major also learn about marketing ethics and sustainability, as well as how to use digital tools and technologies to enhance marketing efforts. Additionally, they gain hands-on experience through internships, case studies, and other practical projects.The knowledge and skills gained through a marketing major can be applied in various industries, such as consumer goods, healthcare, technology, and non-profit organizations. Students who pursue this major often go on to become marketing managers, brand managers, product managers, or consultants in the private or public sector.总体来说，市场营销专业是一个综合性的学科，旨在培养学生在市场营销领域的理论知识和实践技能。
市场营销专业英语
第一单元Marketing 市场营销定义：Marketing is the activity，set of institutions, and processes for creating, communicating, delivering，and exchanging offerings that have value for customers，clients, partners, and society at large。
市场营销是在创造、沟通、传播和交换产品中，为顾客、客户、合作伙伴以及整个社会带来价值的一系列活动、过程和体系.什么是市场营销计划：The marketing plan4个点:①situation analysis情况分析②marketing objectives 营销目标③target market selection目标市场选择④marketing mix市场营销组合课后单词：Blueprint 规划蓝图marketing mix 营销组合Competitive advantage 竞争优势marketing planning 营销计划Cross functional team 跨部门团队mortgage 抵押、抵押品Customer orientation 顾客导向organizational mission 组织使命Distinctive competencies 独特竞争力organizational objectives 组织目标Diversification 多样化战略organizational portfolio plan 资产组合计划Equilibrium 均衡Organizational strategies 组织战略Implementation 执行实施product development strategies 产品开发战略Line of products 产品系列production orientation 生产导向Market development strategies 市场开发战略selling orientation 销售导向Market penetration strategies 市场渗透战略situation analysis 形式分析Marketing Concept 营销观Strategic Business Units 战略事业单位Marketing information system 营销信息系统Strategic Planning 战略计划Marketing Management 营销管理第五单元market segmentation process市场细分的过程（市场定位过程）1、delineate firm’s current situation(描绘公司的现状）2、Determine consumer needs and wants(确定消费者的需求和欲望）3、divide markets on relevant dimensions, (有关方面划分市场）4、develop product positioning，（开发产品定位）5、decide segmentation strategy, （决定细分策略）6、design marketing mix strategy(设计营销组合策略）P90第五单元单词：A priori segmentation 事前市场细分PRIZM 根据邮编制定的潜在市场等级指数Benefit Segmentation 利益细分product positioning；产品定位geod emographic segmentation 地理人口细分Psychographic segmentation心理细分Market niche 市场缝隙segmentation dimension市场细分标准Positioning map 定位图target market 目标市场Market Segmentation 市场细分VALStm 价值观和生活方式系统Post hoc segmentation 事后市场细分第六单元：Product Line产品线（定义) = A set of products（一组产品）Product Mix产品组合（定义）= the full set of products(全套产品）103Product life cycle (产品生命周期）Introduction（产品介绍）growth （成长期）maturation（成熟期)decline（衰退期）第六单元单词Aesthetics 有美感line extension 产品线延伸Brand equity 品牌价值marketing myopia 市场缝隙Brand extension 品牌拓展multibranding 多品牌战略Conformance to specifications 规格一致performance 产品性能Cross functional teams 跨部门团队product adoption and diffusion 产品的采用和扩散Dual branding 双重品牌战略product audit 产品审核Durability 耐用性product life cycle 产品生命周期Extended product 延伸产品product line 产品系列Fad 热潮product line extension 产品系列延伸Family branding 家族品牌product mix 产品组合Fashion 时尚reliability 可靠性Franchise extension 特许经营权拓展serviceability 维护保养的方便性Generic product 一般产品tangible product 有形产品第八单元The promotion mix (促销组合）1、Advertising（广告）2、sales promotion（推销）3、public relations(公关）4、personal selling(个人推销；）Push versus pull marketing（推拉式营销）push strategies（推）:involve aiming promotional efforts at distributors ，retailers,and sales personnel to gain their cooperation in ordering，stocking，and accelerating the sales of a product。
新职业英语市场营销英语unit5personal selling -products
吉林省高二下学期期中化学试卷姓名:________ 班级:________ 成绩:________一、选择题 (共14题；共28分)1. （2分） (2016高二下·济南期中) 下列微粒中，电子层结构完全相同的是（）A . O2﹣、Cl﹣、K+B . Cl﹣、Na+、Al3+C . Na+、Mg2+、F﹣D . O2﹣、Mg2+、Cl﹣2. （2分）元素电负性随原子序数的递增而增强的是（）A . Na、K、 RbB . N、P、 AsC . Si、P、ClD . O、 S、 Cl3. （2分） (2019高二上·剑河期末) 已知元素原子的下列结构或性质，能确定其在周期表中位置的是（）A . 某元素原子的第二电子层电子排布图为B . 某元素在某种化合物中的化合价为＋4C . 某元素的原子最外层上电子数为6D . 某元素的外围电子排布式为5s25p14. （2分）短周期元素X、Y、Z、W、Q在元素周期表的位置如表所示，其中X元素的原子内层电子数是最外层电子数的一半，则下列说法正确的是（）X YZ W QA . 钠与Y可能形成Na2Y2化合物B . 由Z与Y组成的物质在熔融时能导电C . 单质的沸点：W＜QD . X有多种同素异形体，而Y不存在同素异形体5. （2分） (2016高二下·岐山期末) 下列各项叙述中正确的是（）A . 电负性的大小可以作为判断金属性和非金属性强弱的尺度B . 在同一电子层上运动的电子，其自旋方向肯定不同C . 镁原子由1s22s22p63s2→1s22s22p63p2时，原子释放能量，由基态转化成激发态D . 原子最外层电子排布是5s1的元素，其氢氧化物一定不能溶解氢氧化铝6. （2分）俄罗斯科学家用含20个质子的钙的一种原子轰击含95个质子的镅原子，结果4次成功合成4个第115号元素的原子。
这4个原子生成数微秒后衰变成第113号元素。
下列有关叙述正确的是（）A . 115号元素在第六周期B . 113号元素在第七周期ⅢA族C . 115号和113号元素都是非金属元素D . 镅元素和115号元素不在同一周期7. （2分） (2018高一下·宾阳期末) 下列物质中，含有非极性键的离子化合物是（）A . Na2O2B . Na2OC . NaOHD . CaCl28. （2分） (2016高二下·孝感期末) 向盛有硫酸铜水溶液的试管里加入氨水，首先形成难溶物，继续添加氨水，难溶物溶解得到深蓝色的透明溶液．下列对此现象说法正确的是（）A . 反应后溶液中不存在任何沉淀，所以反应前后Cu2+的浓度不变B . 沉淀溶解后，将生成深蓝色的配合离子[Cu（NH3）4]2+C . 上述现象说明[Cu（NH3）4]2+不如Cu（OH）2稳定D . 在[Cu（NH3）4]2+离子中，Cu2+给出孤电子对，NH3提供空轨道9. （2分）下列关于杂化轨道的叙述中，不正确的是（）A . 分子中中心原子通过sp3杂化轨道成键时，该分子不一定为正四面体结构B . 杂化轨道只用于形成σ键或用于容纳未参与成键的孤电子对C . H2SO4分子中三种原子均以杂化轨道成键D . N2分子中有一个σ键、2个π键10. （2分） (2016高二下·吉林期末) 下列中心原子的杂化轨道类型和分子几何构型不正确的是（）A . PCl3中P原子sp3杂化，为三角锥形B . BCl3中B原子sp2杂化，为平面三角形C . CS2中C原子sp杂化，为直线形D . H2S分子中，S为sp杂化，为直线形11. （2分）在日常生活中，雪碧、可口可乐等饮品都是塑料容器盛装，而盛啤酒的容器却是玻璃制品，很少见到用塑料瓶盛装啤酒，这是由于塑料（）A . 造价太高同时形成白色垃圾而引起环境污染B . 太软，饮用和运输时很不方便C . 相对玻璃透气性强，啤酒易被氧化而变质D . 属有机物，能与啤酒互溶而不与雪碧、可口可乐等饮品互溶12. （2分）下列各组微粒中不属于等电子体的是（）A . CH4、NH4+B . H2O、HFC . CO2、N2OD . CO、NO13. （2分）下列各组物质,均属于化合物且均形成分子晶体的是（）A . NH3、HD、C10H8B . PCl3、CO2、H2SO4C . SO2、NaCl、P2O5D . CCl4、P4、H2O214. （2分） (2016高二上·定州开学考) 如图是周期表中短周期的一部分．已知Y和W原子能形成两种造成酸雨的有害气体，则下列说法中不正确的是（）A . 原子半径的大小顺序是W＞Y＞ZB . X的氢化物没有Z的氢化物稳定C . 常见的Y的氢化物具有正四面体结构D . Y的氢化物比W的氢化物沸点高，是因为分子间存在氢键二、非选择题 (共6题；共51分)15. （10分） (2016高一下·山西期中) 有A、B、C、D、E 5种短周期元素，A与B可形成BA型化合物，A 元素的单质常用于自来水消毒；金属B的原子核内质子数比它前一周期同主族元素原子的质子数多8；C元素有3种同位素C1、C2、C3 ，自然界里含量最多的是C1 ， C3原子的质量数是C1的3倍，C2原子的质量数是C1的2倍；D的气态氢化物的水溶液呈碱性，而其最高价氧化物对应的水化物为强酸；E元素原子的最外层电子数比次外层电子数多4．（1）写出下列元素的元素名称：A________，B________．（2）写出C1、C3两种原子的符号：C1________，C3________．（3） A、B、E形成的一种化合物是某种家用消毒液的有效成分，其电子式是________．（4） D的最高价氧化物的水化物与其氢化物反应形成化合物的化学式是________，其所含化学键的类型是________．由最常见的E原子与C2原子形成的最简单分子0.5mol中，所含中子的数目是________．（5） C、E的单质在碱性（KOH溶液）条件下可设计成一种燃料电池，其电极反应式为（负极）________（正极）________．16. （8分）砷（As）广泛分布于自然界，其原子结构示意图是（1）砷位于元素周期表中________ 族，其气态氢化物的稳定性比NH3________ （填“强”或“弱”）．（2）砷的常见氧化物有As2O3和As2O5，其中As2O5热稳定性差．根据下左图写出As2O5分解为As2O3的热化学方程式：________（3）砷酸盐可发生如下反应：AsO43﹣+2I﹣+2H+⇌AsO33﹣+I2+H2O．图2装置中，C1、C2是石墨电极． A中盛有棕色的KI和I2的混合溶液，B中盛有无色的Na3AsO4和Na3AsO3的混合溶液，当连接开关K，并向B中滴加浓盐酸时发现灵敏电流计G的指针向右偏转．此时C2上发生的电极反应是________（4）利用（3）中反应可测定含As2O3和As2O5的试样中的各组分含量（所含杂质对测定无影响），过程如下：①将试样mg溶于NaOH溶液，得到含AsO43﹣和AsO33﹣的混合溶液．As2O5与NaOH溶液反应的离子方程式是________ ．②上述混合液用0.02500mol•L﹣1的I2溶液滴定，用________ 做指示剂，滴定至________ ，停止滴定，记录数据．重复滴定2次，平均消耗I2溶液20.00mL．则试样中As2O5的质量分数是________17. （10分） (2019高二上·九龙坡期末) 铁及其化合物在生产生活及科学研究方面应用非常广泛。
Chapter 5市场营销英语
Chapter 5 ,6 第5，6Market segmentation,target and positioning 市场细分，目标和定位What is the first step in target marketing? 什么是市场营销的目标迈出的第一步？market positioning 市场定位market segmentation 市场细分target marketing 目标营销none of the above 无以上Which of the following steps of target marketing takes into account competitors' offerings to the market? 对目标市场以下步骤考虑到其竞争对手的产品市场？market positioning 市场定位market segmentation 市场细分market targeting 市场定位all of the above 以上所有Which of the following is not a way to segment consumer markets? 以下哪一项不是消费市场进行细分的方式？geographic segmentation 地理细分psychographic segmentation 心理细分demographic segmentation 人口统计细分all of the above are ways to segment the consumer market 以上所有的方法是部分消费市场Of the four main types of segmentation bases used to segment consumer markets, _____ is the most popular. 四个部分用于消费市场的细分基地的主要类型，_____ 是最受欢迎的。
市场营销专业英语chapter
methods
目录
• Channel Strategy and Logistics Management
• Promotion strategies and communication methods
01 Marketing Overview
Definition and Importance of Marketing
Customers
Studying customer needs, preferences, and buying behavior to develop targeted marketing strategies
Competitors
Analyzing competitors' strategies, products, pricing, and market share to identify opportunities and threats
市场营销-英文版
Welcome to the world of marketing! In this presentation, we will explore the exciting realm of marketing, its goals, strategies, tools, implementation, evaluation, and the secrets behind its success.
3 创造独特的价值
4 团队合作
通过差异高效的团队合作和沟通机制，共同追 求市场营销目标，并分享成功和经验。
1
定价策略
2
确定产品或服务的价值，制定合适的
价格策略，以吸引客户、实现盈利并
保持与竞争对手的价格竞争力。
3
市场细分
根据消费者的需求、偏好和行为特征， 将市场划分为不同的细分市场，以便 更好地定位和满足目标客户。
促销和广告
利用各种推广手段和媒体渠道，向潜 在客户传递产品或服务的价值和特点， 以激发购买欲望并建立品牌认知。
市场营销的评估
通过监测和分析销售数据、市场份额、客户满意度、品牌认知和营销活动的 投资回报，评估市场营销的绩效，并进行必要的调整和改进。
市场营销的成功秘诀
1 创新和不断学习
2 客户导向
持续关注市场趋势，推陈出新，不断学习 和适应变化是取得市场营销成功的关键。
深入了解客户需求，提供个性化和有价值 的解决方案，建立和维护良好的客户关系。
市场营销的定义
市场营销是通过市场研究和分析，以及推广和销售产品或服务的一系列活动， 旨在满足客户需求、实现组织的目标，并与竞争对手保持竞争优势。
市场营销的目标
市场营销的目标是以盈利为导向，通过塑造品牌形象、增加销量和市场份额、 改善客户满意度，并实现长期的经济增长和组织的可持续发展。
专业英语-第5章-市场营销概述
Vocabulary:
Reading comprehension and discussion:
Nizhny Novgorod: Striving for historic city's dream.
CASE STUDYቤተ መጻሕፍቲ ባይዱKristal Water
Read the case
Fill up table of background of the case.
【讲授新课】
第5章市场营销概述
Quotation:
“Communication is the most important form of marketing.”
Akio Morita (1921 – 1999) Co-founder of Sony
Starting up:
A.‘The four Ps’ form the basis of the marketing mix. If you want to market a product successfully, you need to get this mix right. Match the ‘Ps’ 1 to 4 to the definitions a) to b)
Discussion
安阳师范学院商学院教案
第5章市场营销概述
第周
课题：
市场营销概述
教学方法：
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第5章市场营销概述
Quotation:
“Communication is the most important form of marketing.”
Akio Morita (1921 – 1999) Co-founder of Sony
Starting up:
A.‘The four Ps’ form the basis of the marketing mix. If you want to market a product successfully, you need to get this mix right. Match the ‘Ps’ 1 to 4 to the definitions a) to b)
Vocabulary:
Reading comprehension and discussion:
Nizhny Novgorod: Striving for historic city's dream.
CASE STUDY:Kristal Water
Read the case
Fill up table of background of the case.
Discussion
安阳师范学院商学院教案
第5章市场营销概述
第周
课题：
市场营销概述
教学方法：
讲授法、案例分析法、小组讨论法
教具：多媒体
教学目的：
了解市场营销的基本内容，熟悉市场营销概述中的英文概念，掌握相关核心词汇。
教学重点：
市场营销专业的英文术。
教学难点：
市场营销相关概念的英文表述。
教学过程设计：
【复习旧课】
回顾全球人力资源管理的英文表述。
B.Listen to four consumers talking about different products. Decide which of the four Ps each speaker is discussing: product, price, promotion or place.