会展英语

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《会展英语》课件

《会展英语》课件
This ability involves the ability to translate English into another language, as well as the ability to interpret English language materials It requires the learner to have a good understanding of both languages and to be able to understand cultural differences between the two languages The learner should also learn to use appropriate translation techniques and tools
Exhibition English will incrementally draw from multiple disciplines, including art, history, culture, science, and technology, to present complex ideas and stories in a comprehensive and coherent man
Be Prepared - Have all materials ready before the exhibition starts
Time Conscientiousness - Some cultures value functionality, while others are more flexible about time
Discussing and agreeing on the layout design with international clients using English

会展商务英语词汇

会展商务英语词汇

在会展商务中,使用英语进行交流是非常普遍的。

以下是一些会展商务常用的英语词汇:1. Exhibition/Expo/Trade Show:展览会2. Booth/Stand:展位3. Organizer:主办方4. Exhibitor:参展商5. Visitor/Attendee/Guest:参观者/观众6. Registration Desk:注册处7. Badge:胸卡8. Brochure/Pamphlet:宣传册/小册子9. Catalog/Catalogue:展会目录10. Business Card:名片11. Networking:社交/交流12. Presentation/Seminar:演讲/研讨会13. Product Launch:产品发布14. Negotiation:洽谈15. Deal/Contract:交易/合同16. Marketing:市场营销17. Branding:品牌推广18. Sponsorship:赞助19. Exhibition Hall:展览馆20. Booth Design/Decoration:展位设计/装饰21. Set-up/Dismantle:搭建/拆除22. Venue:场地23. Schedule/Agenda:日程安排24. Press Conference:新闻发布会25. Media Coverage:媒体报道26. Promotion:促销活动27. Lead Generation:潜在客户获取28. Follow-up:跟进29. Collaboration:合作30. Business Development:业务拓展这些词汇涵盖了会展商务的多个方面,从展览会的组织与参与到商务洽谈和营销推广等。

熟悉这些常用词汇将有助于在国际交流或参与国际会展活动时更加流利地进行沟通。

Unit4 Convention(会议)《会展英语》

Unit4 Convention(会议)《会展英语》

7. Well, personally, I am keen on Sichuan food. 呃,我个人喜欢四川菜。
8. Sichuan food is yummy, but a little hot. 四川菜很美味,但有点辣。
More Useful Sentences for Speaking:
人包括……
4. … I will check it. 我要核实一下。 5. extra charge 额外的费用 6. … range from … to … 范围从……到…… 7. a dining room that can accommodate 60 people
一个可以容纳60人的餐厅 8. be capable of 可以……的,有能力的
Section One: Lead in
When planning and preparing an international convention, these items are always necessary: ➢ get a clear understanding of the purpose of the meeting ➢ set the meeting budget ➢ select your date and location ➢ set up a project timeline with specific tasks
6. We need a big meeting hall and a dining room that can accommodate 60 people. 我们需要一个大的会议厅和一个可以容纳60人的餐厅。
7. We also need a toastmaster capable of speaking English and Chinese. 我们需要一个能讲中英文的会议主持人。

如何学好会展英语

如何学好会展英语

如何学好会展英语会展英语是专门用于展览、展销及贸易活动等领域的英语词汇和语言表达方式。

随着国际贸易和全球化的发展,越来越多的人开始学习会展英语,以提升自己在会展领域的竞争力。

那么,如何学好会展英语呢?本文将从听、说、读、写四个方面给大家介绍一些学习会展英语的方法和技巧。

一、听1. 多听英文会展资讯节目学好会展英语的第一步就是要多听英文会展资讯节目,可以通过收听英语广播、看英语电视节目等方式来提高自己的听力水平。

此外,也可以通过听外教授课、参加英语角等活动来增加对英语的接触机会。

2. 注意练习听力当你听英语节目时,不要只是单纯地听,而是要将听力练习作为一个习惯。

可以尝试通过听录音、听对话、听讲座等方式来提高自己的听力水平,不断训练自己对英语的听辨能力。

3. 注重语速和发音在学习会展英语时,要特别注意语速和发音,因为在会展现场,口语表达的流利程度和语音的准确性会直接影响到你与外国同事或客户之间的沟通质量。

二、说1. 练习口语表达学好会展英语,口语表达是非常重要的一环。

在学习口语时,可以通过模仿外教的发音和语调,正确使用单词和短语,逐渐提高自己的口语表达能力。

2. 多练习应对各种场景的口语在会展现场,你可能需要与客户进行谈判、参与会议、展示产品等,因此要多练习各种场景下的口语表达。

可以通过角色扮演、模拟对话等方式来提高自己在会展场景下的口语应对能力。

3. 注意练习听说能力听说能力是口语表达的基础,可以通过听力练习、口语练习等方式来提高听说能力,使自己的口语表达更加流利和地道。

三、读1. 阅读会展资讯要学好会展英语,读是很重要的一环。

可以通过阅读会展杂志、报纸等方式来了解会展领域的最新信息和趋势,积累丰富的行业词汇。

2. 多阅读英文文献在学习会展英语时,还可以通过阅读英文文献、英文书籍等方式来提高自己的阅读能力,扩大自己的词汇量。

3. 注重语法和句型的学习在阅读英文文献时,要注意语法和句型的学习。

可以通过分析句子的结构和语法规则,来提高自己的阅读理解能力,使自己更好地理解和运用会展英语。

会展英语复习重点

会展英语复习重点

《会展英语》复习内容一、专有名词翻译( 10 题,每题 2 分,共 20 分)1、市场份额: market share2、可行性研究: feasibility study3、行业协会和学会: trade associations and societies4、展览会组织结构: show organization structure5、时间段: time slot6、市场调查: market survey7、行业类贸易展览会: trade show ;消费类展览会: consumer show8、参展费用: participation fee9、专业观众:professional visitor(audience);普通观众:public visitor10、促销活动、招展工作: sales promotion11、招展书: exhibition brochure12、参展商和观众数据库: exhibitor and visitor databank13 、展会标识: exhibition logo14、标准展台: standard booth ;光地展位: raw space15、会刊: show catalogue16、同期活动: concurrent events17、展品范围: exhibit profile ;exhibit scope18、参展申请表: exhibitor application form19、优惠条件: preferential conditions20、目标群体: targeted group21、综合性展览: comprehensive fairs ;专业展览会: specialized exhibition22、主题发言: keynote speech23、提前申请折扣: early-bird discount24、老展商: frequent exhibitor25、展会最新动态: show updates26、招展资料: promotional material27、参展合同: participation contract28、展台平面图: floor plan29、展商手册: Exhibitor Manual30、主场搭建商: official contractor31、指定展运商: official freight forwarder32、展品清单: List of Exhibits (LOE)33、注册表格: registration form34、现场登记处: on-site registration counter35、展馆布局: layout of the exhibits areas36、重点展商: key account exhibitor37、毛面积:gro s s area ;净面积:net area38、新闻发布会: press conference39、展后服务: post show service40、支持媒体: supporting media41、国内外参展比例: proportion of domestic and international participation42、参展目的: objectives of participation43、会务费: registration fees44、龙头企业: industrial player45、会议议程: conference program46、第一(二、三)轮会议通知: the first announcement47、专业会议组织者: PCO professional conference organizer48、功能厅: function hall49、网上注册: online registration50、会议纪念品: conference memento51、分组会议: breakout sessions52、团体价: group rates ;门市价: rack rates53、会议资料汇编: conference proceedings54、展后报告: after-show reports/ post-show reports二、阅读理解( 15 题,每题 2 分,共 30 分)三、句子翻译( 10 题,每题 2 分,共 20 分)1、I'd like to propose a new theme about a perfume show. (16)我想提出一个新题目是有关香水方面展示的提议。

会展的英语作文

会展的英语作文

会展的英语作文Title: Exhibition (会展)。

Exhibitions are events where businesses and organizations showcase their products, services, and ideas to potential customers, partners, and the public. They are an important platform for companies to promote their brand, network with industry professionals, and gain valuable market insights.One of the key benefits of participating in an exhibition is the opportunity to showcase products and services to a large and diverse audience. Exhibitors can set up booths or displays to attract visitors and demonstrate their offerings. This allows them to engage directly with potential customers and generate leads for future sales. Additionally, exhibitions provide a platform for companies to launch new products, conduct live demonstrations, and gather feedback from attendees.Furthermore, exhibitions offer a unique opportunity for businesses to network with industry professionals and build strategic partnerships. Many exhibitions feature networking events, seminars, and workshops where participants can connect with potential collaborators, suppliers, and distributors. These interactions can lead to valuable business opportunities, such as joint ventures,distribution agreements, and strategic alliances.In addition to promoting products and networking, exhibitions also provide businesses with valuable market insights. By observing competitor offerings, industry trends, and customer preferences, exhibitors can gain a better understanding of the market landscape and identify potential opportunities and threats. This information can be used to refine marketing strategies, improve product offerings, and make informed business decisions.For visitors, exhibitions offer a unique opportunity to discover new products, learn about industry trends, and connect with industry experts. Many exhibitions feature educational sessions, product demonstrations, and expertpanels that provide valuable insights and knowledge. Visitors can also take advantage of the opportunity to compare different products and services, ask questions, and make informed purchasing decisions.In conclusion, exhibitions play a crucial role in the business world by providing a platform for companies to showcase their offerings, connect with industry professionals, and gain market insights. Whether you are an exhibitor looking to promote your brand or a visitor seeking new products and knowledge, exhibitions offer a valuable experience for all participants. As such, they continue to be an important part of the business landscape.。

国际会展常用语英语

国际会展常用语英语

国际会展常用语英语《国际会展常用语英语》在全球化的背景下,国际会展成为各个行业交流合作的重要平台。

为了更好地参与国际会展活动,掌握一些常用的英语表达是非常必要的。

以下是一些常用于国际会展的英语常用语。

1. 展览相关词汇:- Exhibition/Trade show:展览会- Booth/Stand:展位- Exhibit:展品- Organizer:组织者- Participant/Exhibitor:参展商- Visitor/Attendee:参观者2. 规模与地点:- International trade show:国际贸易展- Annual exhibition:年度展览- Venue/Location:场地- Pavilion:展馆- Hall:展厅3. 参展及摊位预订:- Book/reserve a booth:预订展位- Exhibition catalog:展览会目录- Booth rental fee:展位租金- Floor plan:展览平面图- Booth design and construction:展位设计和搭建4. 宣传与广告:- Promotion/advertising:宣传/广告- Brochure/flyer:宣传册/传单- Banner/Poster:横幅/海报- Press release:新闻稿- Media coverage:媒体报道5. 展览活动:- Ribbon-cutting ceremony:剪彩仪式- Opening ceremony:开幕式- Product launch:产品发布- Seminar/workshop:研讨会/工作坊- Networking:社交/交流6. 业务洽谈:- Negotiations:洽谈- Business opportunity:商机- Collaboration/partnership:合作/合作伙伴关系- Sales/order:销售/订单- Contract signing:签合同7. 后续事项:- Post-event feedback:展会后反馈- Follow up with leads:跟进潜在客户- Evaluation/report:评估/报告- Thank you letter:感谢信- Next year's exhibition:明年的展览会以上是一些国际会展中常用的英语表达。

会展英语词汇大全

会展英语词汇大全

会展英语词汇大全Pavilion:临时搭建的棚架Exposition: 展会Venue: 会场Publicity: 宣传Seminar: 研讨会Showcase:展示Reinforce: 加强Prophecy: 预言Prospectus: 展会说明书Telemarketing:电话营销Brochure:小册子Admission ticket入场券Newsletter:时事通讯Dimension:尺寸Booth:展位Seniority:老资格Demo: 演示Show management:展会主办单Giveaway:赠品Bid: 投标Highlight:突出Freight forwarder: 展会货运公司Carrier:承运商Timing: 时间安排Delegate: 授权Simulate:模拟Follow-up: 后续工作Effectiveness: 有效性Etiquette: 礼节Signage:引导标示Aisle:通道Adjustable standard:展架立杆Booth personnel:展台工作人员Booth sign:摊位楣板Booth size:展位尺寸Bonded warehouse:保税仓库Convention:大型会议、展览Cartage:货物运输费Certificate of origin:原产地证明Consignee:(展品)收货人Customs:海关Cash in advance(CIA):预付Cash with order(CWO):预订金Certificate of insurance:保险凭证Display regulations:展览会规则Double-decker:双层展位Dock receipt:码头收货单据Drawback:退税Duty:关税Dismantle:撤展play case:展示柜Double-faced panel:双面展板database数据库target market目标市场on-site registration现场报到/注册online registration网上报到/注册advance registration提前报到/注册pre-registration提前报到/注册cash flow现金流commitment许诺,保证data-processing system数据处理系统additional fee 额外收费registration form报到表badge徽章,证章contact information联系方式hotline热线registration desk报到处,登记处receipt收据the queuing area 排队等候区域bottleneck瓶颈computer terminal电脑终端data entry数据输入account账户bad debt坏账link链接early arrival 早到extended stay 延住sign up报名参加local show/performance 当地表演confirmation date 确认日期complimentary arrangement 免费项目安排early departure 提前离会under departure 会后延住airport/strip shuttle service 机场接送服务registrant 登记者,注册者。

会展英语Unit_1_Preparations_for_Exhibitions

会展英语Unit_1_Preparations_for_Exhibitions

someone whose job is to choose and buy goods for a large store, factory, or shop to sell
someone who visits a place or an event
buyer
a person or business that pays money to support an event
information from the text.
UFI (The Global Association of the Exhibition Industry)
Founding time
Founding place Initial name (French) Number of mema store that sells the goods of a particular manufacturer or wholesaler 出售特定制造商或批发商的货物的商店
II. Reading
Task 1 Read the text and fill in the form below with the
上海世博会中国馆
香港会议展览中心
国际展览联盟 (全球展览业协会)
I. Lead-in Practice
Task 2 Brainstorming: Match the terms in column A with
the definitions in column B.
A
B
organizer exhibitor
a person, company, or organization that has made or owns something shown in an exhibition

会展英语词汇

会展英语词汇

会展英语词汇1. Exhibition hall 展厅2. Exhibition center 展览中心3. Booth 展位4. Exhibition booth design and construction 展览展位设计与搭建5. Stand 摊位6. Show 展览7. Event 活动8. Trade fair 贸易展览9. Conference 会议10. Convention 大会11. Sponsor 主办单位12. Co-organizer 协办单位13. Organizer 承办单位14. Exhibition profile 展览概览15. Exhibition directory 展览目录16. Exhibition regulations 参展须知17. Exhibition planning 展览策划18. Exhibition marketing 展览营销19. Exhibition promotion 展览宣传20. Exhibition execution 展览实施21. Exhibition management 展览管理22. Exhibition service 展览服务23. Exhibition visitor 参观者24. Exhibition staff 参展商人员25. Stand builder 展台施工搭建商26. Stand builder 展台保洁员27. Exhibition organizer 组展商28. International exhibition 国际展览29. Local exhibition 地方性展览30. Trade exhibition 专业性贸易展览31. Consumer exhibition 综合性消费展览32. Mixed exhibition 综合性与专业性相结合的展览33. Hybrid exhibition 既有综合性的又有专业性的展览34. Opening ceremony 开幕式35. The curtain-raising ceremony 开幕典礼36. Closing ceremony 闭幕式。

会展英语Unit1

会展英语Unit1

7. Choosing the venue that works best for your show involves many important considerations.
要选择最适合你的展览场馆,应进行多方面的考虑。 8. There are about 15 000 products on display.
Situational Dialogues
Dialogue 1 Dialogue 2
Notes on the Dialogues:
1. Kunming Import & Export Commodities Fair 昆明进出口商品交易会 2. two-way communication 双向沟通 3. web page 网页 4. Nothing beats the impact of a live demonstration.
necessary parties ➢sourcing exhibitors or speakers relevant to the
theme of the exhibition ➢planning the program ➢executing the exhibition plan
Section Two: Speak and Act
18. publicize v. 宣传,宣扬 19. registered a. 注册的,登记过的 20. theme n. 主题 21. scale n. 范围,规模 22. accompany v. 陪伴,陪同 23. delegation n. 代表团 24. interpreter n. 译员,口译者 25. volunteer n. 志愿者
Lesson Two Planning the Exhibition

会展英语Lesson 2 The Canton Fair

会展英语Lesson 2 The Canton Fair

最后一段
The notion that disruptions like the Japanese earthquake and unrest in the Middle East could push prices down is not much discussed at the fair, but the possibility of an abrupt price decline is hardly inconceivable. China's inflationary problems first surfaced in food prices, and food prices may also herald the disinflation to come.
Articles for Unit 1
1. The Canton Fair---The China price Apr 28th 2011 | Guangzhou The Economist 2. Buyers stay away from Canton Fair November 4, 2012 Financial Times
Sanguine=optimistic upfront=预付金 full balance=全额
Access to lower rates seems, at least in part, tied to how much employment a company provides. The bigger manufacturers—those with perhaps more than 10,000 workers— seem sanguine about getting hold of credit (if not workers and materials). Smaller suppliers are in a tougher position, which gives added clout to the trade buyer who can pay more upfront or the full balance fast or, preferably, both.

会展英语课件 第三单元Introduce your exhibition

会展英语课件 第三单元Introduce your exhibition

Corner booth:
It is situated at the end of a row. It provides access from two sides-from the aisle along the row and from the one vertical to it. A corner booth has more sides accessible to the public, but the same overall area, and is therefore more effective than a booth located in a row. As a corner booth can be seen from two sides, a larger number of visitors can be expected.
End booths or peninsula booth:
An end booth or peninsula booth is at the end of a row, surrounded on three sides by aisles. It is qualitatively superior to the abovementioned types, as it appears more inviting and more representative if used properly.
Name of the trade show Location History The number of exhibitors Range of products Something new you’d like to say
The 10th China International Auto Accessories Commercial Expo (CIAACE) will kick off at Beijing National Agricultural Exhibition Center during March 12 to 14.

会展英语Unit One Meetings(会议类别)

会展英语Unit One Meetings(会议类别)

4
Conference. Confer means to bring together. Two people can confer, but conferences often count large numbers of participants. Attendees at a conference have like careers or interests. A conference could be made up solely of chemical engineers or a conference on chemical genetic engineering might involve chemists, engineers, doctors, researchers. Conference is one of the most commonly used terms for meeting.
6
Seminar. Many college students attend seminars-small, highly focused classes that promote the exchange of ideas on a particular topic. Seminars can last one hour or several days. They might be offered as part of a larger meeting. The term suggests that people are there to draw information, not to give information. A seminar may be open to the public. For example, a seminar on "How to Invest in Real Estate" may be advertised in many cities. People attending ostensibly have nothing in common except the desire to learn about investing in real estate.

会展英语词汇

会展英语词汇
Floor plan:展馆平面图,具体标明展区位置及展览辅助服务区位置,如活动室、洗手间、电源和水供应处等。
Floor port:展馆地面接口,主要是展馆电、电话和水管接口。
Freight forwarders:运输代理公司。
Hall:对展览馆的泛称,也可指一个展馆中的一个具体的展厅。
Import:进口。
Import License:进口许可证。
Installation & Dismantle:展台搭建和撤展,常简称为“I & D”。
Installation contractor:展台搭建服务商。
International sales agent:国际销售代理。
Licensing:特许经营。
Exposition Manager:展厅经理,负责一个展览会从立项、促销到现场举办的各个方面的工作,也称为“Show Manager”或“Show Organizer”。
Exhibit Designer/Producer:展台设计/搭建商。
Export:出口。
Export License:出口许可证。
Marine Insurance:海损险。
Meeting:会议。
Move-in:展台搭建、布展期。
Move-out:撤展期。
Multiple-story exhibit:多层展台
Exhibit:展位或展品,很多场合下,可与booth互换,意为“展位”,但主要指展出的物品。
Exhibit directory:参观指南(主要列出参展商名单及其位置)。
Exhibition:展览会。
Exhibitor:参展商。
Exhibitor manual:参展商手册。

会展的英语单词

会展的英语单词

会展的英语单词会展是指会议、展览、大型活动等集体性的商业或非商业活动的简称。

特定主题的会展是指围绕特定主题集合多人在特定时空的集聚交流活动。

那么你知道会展的英语单词是什么吗?下面来学习一下吧。

会展的英语单词1:Exhibition会展的英语单词2:Exposition会展的英语例句:你的艺术作品还是在公共的地方会展嘛?Your works are still being exhibited in public places!这个会展大厅也是及其巨大的。

An exhibition hall is also huge.在会展和会展的启动和管理阶段,时间是最宝贵的资源。

Time is the most precious resource in starting and managing meetings and expos.建成国际食品会展经贸中心。

Construct a international foodstuff promotion and exhibition1/ 4trade center.你知道么,南宁国际会展中心是南宁市的一个标志性建筑,造型像朵花。

You know, Nanning International Exhibition Center, which looks like a flower, is the landmark of Nanning.本届动漫节设立了会展、论坛、大赛、活动四大板块的40多项活动。

The current festival conducted more than40 activities in four categories, namely exhibitions, forums, competitions and events.以上的人流管理措施将应用于往后在会展中心举行的文娱活动。

These measures will also be implemented for future entertainment events.会展中心有活动隔断,它可以根据会议或展览会的需要来分隔场地。

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青岛酒店管理职业技术学院
课程总体教学设计方案
一、基本信息
课程名称:会展英语学时:76
课程类型:专业选修课学分:4
所属院部:基础教学部授课对象:08级会展班、09级中澳会展班
制定时间:2010年3月批准人:
课程团队负责人及成员:于海
二、课程的地位、作用及内容框架
经济全球化是当代世界经济发展的重要趋势,随着对外开放和国际化程度的日益提高,会展业已发展成为新兴的现代服务贸易型产业。

国家需要越来越多的既能熟练应用英语进行工作,又能熟练进行会展行业操作的复合型人才,这客观上要求会展从业人员具备较强的英语沟通能力,能为各种大型国际会议和展览活动提供符合国际标准的专业化服务。

本课程着眼于学生的英语应用能力和会展专业知识以及操作技能,综合提高学生的职业素质,使学生具备英语应用能力、协调能力、创新能力及独立解决问题的能力、沟通接待能力、策划、组织及宣传能力、信息收集、整理及处理能力和综合职业素质。

会展英语以企业和行业需求为导向,以学生为中心,以实践为核心,培养学生的英语应用能力和职业能力。

共分十个单元:会展邀请;安排参展;布置会议厅和展位;参加展会;接待客户;介绍产品;洽谈业务;商贸谈判;撤离展会;分析成效。

这十个单元横向贯穿整个会展操作流程,每个单元均由热身活动、情景对话、应用写作和广泛阅读四个部分组成。

每一部分涉及一个主题,采用了步骤、行业、内容不尽相同的场景训练形式。

每一主题后跟随相应的听、说、读、写模拟训练。

其中第二部分的四个情景对话后,还有功能句、角色扮演、听力训练、词汇理解、句型应用五种类型的练习题,以保证实践训练的顺利进行,在了解会展知识、掌握会展流程、熟悉外贸业务的同时,达到学以致用的目的。

本学期的教学任务:在十七周的课时内完成十个章节的教学任务。

三、授课对象的基本情况分析
学生已掌握一些会展专业知识,英语基础普遍很好,但对会展专业的英语知识还没有认知,也没有接受过会展专业英语口语的培训及词汇的积累,同时学生的英语基本功也需要进一步得到提高。

四、课程整体预设能力目标
1、掌握会展英语的词汇和术语,逐步积累会展英语知识,熟悉会展英语的管理方式和流程。

2、在掌握会展词汇和术语的基础上熟练运用英语知识进行有效的交流和沟通,对不同服务情景进行顺畅、准确的表演。

学生发音基本正确,口语表达比较自然、准确和流利。

3、熟悉各类会展的英文信函和文件,能用英语写作简单的会展文件。

4、在进行会议时,运用英语进行会展邀请、安排参展、布置会议厅和展位、参加展会、接待客户、介绍产品、洽谈业务、商贸谈判等工作。

5、在会议结束后,学会用英语进行撤离展会、分析成效等工作。

六、授课进程设计
七、教学模式、教学方法手段概述
本课程采取课堂讲授、角色扮演、分组讨论、听力训练、课上练习、课后情景剧相结合的方法。

重点以课堂讲授和学生模拟情景表演两种方法为主。

本课程主要以录音机、视频及ppt为辅助教学手段,通过课上听录音来锻炼学生的听力理解能力、语感及发音的准确度,同时使学生对课本上的基础知识以及专门术语的表达有一个系统的掌握。

八、作业安排计划(形式、数量、作业检查方式)
根据课堂上所学的对话内容,要求学生分组进行角色扮演。

每次课后布置一个对话内容,在下一次课的开始要求学生上台模拟表演,主要采取学生自愿和老师抽查相结合的方式进行检查。

同时布置一些书面作业,要求学生掌握一定数量的单词,翻译一定数量的句子,背诵重点句型和语法,通过下一节课听写或者提问的方式检查,并记入平日成绩。

九、考核评价方案设计
本门课程考核方式为考查课,把学生的考核成绩分为平日成绩和期末成绩两部分,平日成绩占最终考核成绩的30%,期末成绩占最终考核成绩的70%。

平日的考核主要是对学生完成作业情况、平日测验情况以及出勤情况的检查,而期末考核主要是对学生在一个学期内所学知识的综合检查。

最终的考核成绩,60分以上(包括60分)为及格,60分以下为不及格。

十、教材及参考资料
教材:
李红英主编.会展英语实用教程〔M〕. 大连:大连理工大学大学出版社,2010.
参考资料:
1、吴云编. 会展交际英语〔M〕. 上海:立信会计出版社, 2004.
2、张占军,张宝敏,张宏杰编著. 会展英语〔M〕. 北京:中国商务出版社,2005.
3、卢思源主编. 会展英语〔M〕. 上海:上海科学技术文献出版社,2005.
《会展英语实用教程》内容新颖,信息量大,内容涉及会展组织和服务的主要环节和工作重点;专业性和实用性强,会话、阅读和写作材料均与会展行业的实务操作紧密衔接;突出商务沟通技能培养,语言难度适宜,英语表达地道简洁、通俗易懂。

十一、其他特色课程设计描述
在条件成熟的前提下,尽量为学生组织英语角, 口语大赛及其它英语活动,提高学生的交际能力。

十二、教师联系方式
于海86051626
- 15 -。

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