剑桥BEC真题中级第三辑口语解析(Part 2 Mini Presentation).doc
BEC中级-口语第三部分
互相讨论：本部分考试时间约5分钟，以考生之间的双向对话方式进行，要求考生根据所给的商务背景知识和相关提示准备30秒之后进行为时3分钟的讨论，然后考官将根据考生的发挥情况围绕主题分别对考生提问。
这个阶段主要测试考生在比较与对比、总结与分析、争论与让步等中的语言表达能力。
1.应试技巧：（1）了解自己角色考生拿到卡片后应迅速浏览关于场景的介绍，熟悉自己扮演的角色，并努力在以下的对话中以此角色的立场来思考问题及阐述观点，这样才能保证对话的顺利进行。
（2）理清发言要点（3（4在产生（5同意(2.考题：Wen:Whenacompanydoesnothaveawell-plannedtime-schedule,theyusuallydonotallocateblocksoftimetos pecifiedtasks.Theydonothaveadefiniteideaofwhentheyshouldcompleteacertaintask.Zheng:Ithinktheyoftenneglecttheorderingofpriorities.Imeancertaintasksneedpriority.Butinthecompanyev erytaskistreatedonanequalbasis,evenifitisaveryurgenttask.Wen:That'sthepoint.Sotimeshouldbeplannedaccordingtotheimportanceofthetasksweneedtodealwith. Zheng:Sowhatdoyouthinkwecandosothattimeismanagedeffectivelyhereinourcompany?Wen:Youmeanwhatprocedureswecanadopt?Zheng:Sure.That'swhatourbossisaskingustodo.Right?Wen:Right.Ithinkwe'vegotalottodo.First,weshouldmakeallthestaffmembersrealizehowimportanteffectivet imemanagementistoourcompany.Zheng:Yes,Ithinkwecangivetheminstructionintimemanagement,especiallythoseinsupervisorypositions. Wen:Great.Perhapswecanrunafewtrainingprogramsforthem.Ifthereisaneed,wemayinvitesomeexpertsfro moutsidetohelpus.Zheng:Anotherthingwecandoistomakeallthemanagers,oreveneverystaffmember,comeupwithajobdescrip tionoftheirown.Inthisway,theycanbeprettysureaboutwhattheyareresponsibleforandwhattheyare not.Wen:Yes,that'sagoodidea.AndIthinkthetopmanagersofourcompanyshouldcomeupwithasetofrulesastowh atkindofjobsshouldbegivenpriorityto.Inthisway,wecanmakesurethatimportanttasksaredealtwithf irst.Zheng:Goodidea.Sotosumup,ourcompanyshouldrunafewtrainingprogrammes,andeverystaffmembershou ldwriteajobdescriptionoftheirown.3.●●Right，Now，●●●●Yes,…That'sagoodpoint．Iseewhatyoumean．●强调I’dliketopointout…Letmeemphasize…●考虑其他论点Whatabout…?…isalsoworthconsidering．●询问意见Whatdoyouthink?What’syouropinion?●给出意见Ithink／feel／believe…Inmyopinion，weshould…Inmyview…／myviewis…●评价对方观点That'sagood／anexcellentidea．That'sveryinteresting．I'msurewe'dallagreewiththat．That'saverygood／animportantpoint．●要求对方明确观点●●●待议,Well，●Iagree，●●●OK．Allright.●消极回应Iwouldn'tacceptthat．。
BEC商务英语(中级)口语模拟试卷3(题后含答案及解析)
BEC商务英语（中级）口语模拟试卷3(题后含答案及解析)题型有：1. INTERVIEW 2. MINI PRESENTATIONS 3. DISCUSSIONSECTION 1 INTERVIEW (ABOUT 3 MIN)1．Practise answering these questions. What kind of job would you most like to have? What are the main products made in your home town? How important do you think suitable packaging is for products? What attracts you to buy particular products? What types of business in general do you think will be most successful in the future?正确答案：How to approach Speaking Test Part One—In this part of the test you answer questions about yourself and about business topics, and express opinions.—Before the exam, think of answers to possible questions about your work or studies, business in your country, and a wide range of business-related matters. Below are some questions of the types which you might need to answer.—In the exam, listen carefully to the questions. Make sure you answer what the examiner asks you. Ask the examiner to repeat a question if necessary, Speak to both the examiner and the other candidate, and listen to what the other candidate says.—Try to give more than just basic answers, and give examples to show what you mean,—Remember that you are being tested on your ability to speak in English, not on your knowledge of specific areas of business. If you do not know an answer, say so, and try to speculate.SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas.2．In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas.A. WHAT IS IMPORTANT WHEN...? NEGOTIATING —COMPROMISE —DISPUTEB. WHAT IS IMPORTANT WHEN...? EMPLOYING TECHNICAL WRITERS —BEING ABLE TO WRITE WELL —MEETING TIGHT DEADLINESC. WHAT IS IMPORTANT WHEN...? MANAGING A COMPANY —COMMUNICATION —EXECLLENT MANAGER正确答案：Interlocutor:—I’m going to give each of you a choice of 3 topics. I’d like you to choose one of the topics and give a short presentation on it for about a minute. You will have about a minute to prepare for this and you can make notes if you wish while you prepare. After you have finished your talk, your partner will askyou a question.—All right? Here are your topics.[Interlocutor hands each candidate a different topic card, and some paper and a pencil for notes]Interlocutor:—Choose one of the topics to talk about. You can make notes.[1 minute’s preparation time. Both candidates prepare their talks at the same time, separately.]Interlocutor:—All right now. Candidate Two, which topic have you chosen, A, B or C? Would you like to talk about what you think is important when managing a company?[Candidate Two talks]One of the most important features in any business is communication. Good communication is required at all stages of the business process.Within individual companies internal communication occur at, and between the various levels. Directors communicate with one another concerning the company’s overall strategy. They inform managers of their plans, and the managers then communicate with other employees. Negotiation are conducted concerning pay and working conditions. Managers communicate decisions and orders and try to improve morale and motivation through good communication. Employees also communicate with each other, for example, over production and wages.Reliable and effective communication is one of the key elements which lead to efficient management of a company.Interlocutor:—Thank you. Now, Candidate One, please ask Candidate Two your question about his/her talk.[Candidate One asks question.]Can you tell me other key elements which lead to efficient management of a company?Candidate Two: The efficient management of a company requires many aspects, both internal and external. We need good communication, good staff and managers, smooth flow of the capital, etc.Interlocutor:—Thank you. All right. Now, Candidate One, which topic have you chosen, A, B or C? Would you like to talk about what you think is important when employing technical writers?[Candidate One talks]—Firstly, it is very important to be able to write well. This means not only knowing the basics of spelling, grammar and punctuation, but also having the ability to condense and organise complicated information to make it simple to understand. A good writer must also be able to cope with meeting tight deadlines. As far secondly as career prospects are concerned, after gaining valuable experience, many technical writers have the opportunity of taking on management roles. They may then be responsible for the work of other writers within a particular company, or they may prefer to become contractors. This means selling their services through an agency employing many freelance technical writers, who services are charged to companies at an hourly rate.Interlocutor:—Thank you. Now, Candidate Two, please ask Candidate One your question about his/her talk.[Candidate Two asks question.]Which factor is more important, being able to writer well or meeting tight deadlines? Why?Candidate One: I think neither of them can be ignored. We need technical writers being able to write well as well as meeting tight deadlines.Interlocutor:—Thank you[Materials are collected.]SECTION 3 DISCUSSION (ABOUT 5 MIN)In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic.3．In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an ex ample of which is below, and then about 3 minutes to discuss the topic with your partner. After that the examiner will ask you more questions related to the topic.For two candidatesIneffective time management is one of the major problems throughout the Workforce. You have been asked to put forward some suggestions for improving the situation. Discuss the situation together and decide:—Why poor time management can become a major concern—What procedures could be adopted to ensure that time is managed effectivelyFor three candidatesIneffective time management is one of the major problems throughout the workforce. You have been asked to put forward some suggestions for improving the situation. Discuss the situation together and decide:—Why poor time management can become a major concern—What procedures could be adopted to ensure that time is managed effectively—What rules should top managers come up with 正确答案：Interlocutor:—Now this part of the test you are going to discuss together.[Interlocutor points to the card showing the task while giving the instructions below.]Interlocutor:—You have 30 seconds to read the task carefully, and then 3 minutes to discuss and decide about it together. You should give reasons for your decisions and opinions. You don’t need to write any thing. Is that clear?[Interlocutor places the card in front of the candidates.Interlocutor:—I’m just going to listen and then ask you to stop after 3 minutes. Please speak so that we can hear you.[Candidates have about 3 minutes to complete the task.]A: Hi, Ms B, you know, everything seem to be in disorder in our company. And that obviously has a lot to do with poor time management.R: That’s the point. So time should be planned ac cording to the importance of the tasks we need to deal with.A: So what do you think we can do so that time is managed effectively in our company?B: You mean what procedures we can adopt?A: Sure, That’s what our boss is asking us to do, Right?B: Right. I think we’ve got a lot to do. First, we should make all the staff members realize how important effective time management is to our company.A: Yes, Perhaps we can run a few training programs for them. If needed, we may invite some experts from outside to help us.B: Another thing we can do is to make all the managers, or even every staff member, come up with a job description of their own. in this way, they can be pretty sure about what they are responsible for and what they are not.A: Good idea. So to sum up, our company should run a few training courses, and every staff member should write a job description of their own.[Materials are collected.][The interlocutor asks one or two questions as appropriate, to extend the discussion.]What kinds of rules should top managers come up with? What’s your view, Ms B?B: Well, I think the top managers of our country should come up with a set of rules as what kind of jobs should be given priority to. in this way, we can make sure that important tasks ere dealt with first.。
剑桥商务英语中级第三辑真题对话
第三辑Test 1Staff MagazineYour company is planning to introduce an internal magazine to keep staff informed of company developments.You have been asked to help plan the staff magazineDiscuss the situation together, and decide:What type of information to include in the magazineWhich type of staff should contribute to the magazineHow often the magazine should be published【题目分析】企业内刊你所在的公司目前正打算发行企业内部期刊以帮忙员工随时了解公司的进展状况。
要求你帮忙策划企业内刊的设计。
你们一路讨论那个话题，并决定：杂志包括哪些内容杂志所定位的员工类型杂志的发行周期【参考范例】A: I think the staff magazine should be published four times a year and contains news and features about events in the company and the achievements of staff. B: I don’t think so. A monthly publication of news , analysis, opinions, interviews, competitions and feedback would be better, which can cover a wide range of topics, of interest to staff.C: I prefer the monthly. The magazine is an easy and convenient way of keeping up-to-speed with everything that’s going on in the company. In addition, staff magazine is designed to create a corporate culture that can connect all people in.so, the more, the better.A: Ok, maybe you are right. Staff magazine should involve everyone and everything in the company. A rich, prompt and diverse coverage satisfies all needs and expectations. By the way, what could be the target audience of the magazine? B: since every issue is designed to give staff a better understanding of our business, to share knowledge and experiences, to provide interest and entertainment and to show readers why the company is a good place to work, the magazine should be oriented to all the staff members.C: You can target the staff magazine to different groups, for individual department may want their version of the magazine. Moreover, staff should be encouraged to become involved in producing the magazine and building a sense of community and engagement.A: An employee magazine, um, sounds nice. And printed staff magazines can be out of date before staff even read them; so what about e-magazine, which allows content to be alive and up to date?B: Good idea! Then staff can get information across in an engaging and visual way.Down-loading and uploading old and new issues are really easy through the internet and intranet. Anyone can easily submit their article or update in the relevant section of the staff magazine.C: So many ways to improve the magazine and the staff magazine is such a great commitment to help staff to communicate better, and be better informed. Eventhe clients can get useful information and grasp business opportunities from the staff magazine.Test 2Video ConferencingThe company you work for is concerned about the amount of time staff spend traveling to meetings in other branches of the company, and is looking at alternatives.You have been asked to make recommendations about introducing video conferencing.Discuss the situation together and decide:What the company needs to know about the meetings that take place at present.What are the advantage and disadvantage of video conferencing might beWhat kinds of practical preparations would be needed before introducing the system?电视会议你所在的公司目前很关注员工出差到其他分公司开会的历时问题，正在寻觅可替代的开会方式。
剑桥BEC真题中级第三辑口语解析(Part-3-Discussion)
剑桥BEC真题中级第三辑口语解析(Part-3-Discussion)第三辑Test 1Staff MagazineYour company is planning to introduce an internal magazine to keep staff informed of company developments.You have been asked to help plan the staff magazineDiscuss the situation together, and decide:●What type of information to include in the magazine●Which type of staff should contribute to the magazine●How often the magazine should be published【题目分析】企业内刊你所在的公司目前正计划发行企业内部期刊以帮助员工随时了解公司的发展状况。
要求你帮助策划企业内刊的设计。
你们一起讨论这个话题，并决定：●杂志包括哪些内容●杂志所定位的员工类型●杂志的发行周期【思路点拨】主题讨论要点讨论结果原因Staff Mag azine Contents ofmagazineNews, analysis,opinions, interviews,competitions andfeedbackCover a wide range oftopics, of interest tostaffOrienta tion of magazi ne Oriented to all thestaff membersA betterunderstanding of ourbusiness, knowledgeand experiences,interest andentertainment, a goodknowledgeCircula tion Monthly An easy, convenientway of keepingup-to-speed witheverything.【词汇、短语】特写feature 视觉的visual熟悉的，了解的up-to-speed 上交submit使适应，定位orient 承诺，奉献commitment 【句型点击】正面评价观点Good idea!I really appreciate what you’ve saidYou’ve made a very good point.That’s interesting!【参考范例】Discuss the situation together and decide:●What the company needs to know about the meetings thattake place at present.●What are the advantage and disadvantage of videoconferencing might be●What kinds of practical preparations would be neededbefore introducing the system?【题目分析】电视会议你所在的公司目前很关注员工出差到其他分公司开会的用时问题，正在寻找可替代的开会方式。
BEC中级真题第三辑阅读及答案解析版
B 1 It would be advisable for Flacks to consult customers before developing a new product.D 2 Producing goods for specialist markets might increase Flacks' profits.C 3 Flacks may need to change the function of one of its facilities.A 4 Flacks should utilise its current expertise to enter a different market.B 5 Flacks may need to consider closing its current production facility.C 6 Flacks should develop the connections it has established with leading retailers.A 7 Expanding the product range would not be a problem for the workforce.Flacks is a UK-based company that produces fashion accessories for women. How can it continue to grow its business?A Susan FalmerFaced with a shrinking market, cheap imports and competitive pricing, Flacks will have to work hard to increase its margins. They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts. They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride. Also, they wouldn't need to re-equip their factory and could use non-UK sourcing if facilities here are in short supply.B Mesut GuzelThey have the fundamentals of a survival strategy in a market where outsourced manufacture and brand differentiation hold the key to success. I think they should initially locate some of their production in another country, where manufacturing quality tends to be better and it is easier to meet changing customer demands. But they should also regularly monitor production in Britain and think about outsourcing all this work abroad at some point if they need it done faster. The company should continue to work on innovative products, and thorough market research will help to ensure any new ideas are well received.C Gary WilmotIn order to beat their rivals in a highly competitive market, Flacks should ensure their products are attractive and build on their relationships with the big stores rather than trying to go it alone and market directly. They should also consider refocusing production by using their UK factory for high-specification products. They could eventually build more production overseas in a cycle of continuous development.D Michal KaminskiThe demand for fashion accessories is relatively flat and the company should consider exploiting niche markets to improve its margins. But even within these, Flacks must distinguish its goods from those of its rivals in terms of quality, performance and design. Innovative sales, marketing and PR are vital to exploit these niche products. One competitive advantage that Flacks does have is production times. Many retail chains now have two-tier supply chains and Flacks could focus on top-up orders. They might also investigate other sales channels such as mail order.这篇文章是关于一个女性时尚饰品公司——Flacks的发展战略问题，四个专家给出了自己的建议。
BEC中级真题第三辑阅读及答案解析版
B 1 It would be advisable for Flacks to consult customers before developing a new product.D 2 Producing goods for specialist markets might increase Flacks' profits.C 3 Flacks may need to change the function of one of its facilities.A 4 Flacks should utilise its current expertise to enter a different market.B 5 Flacks may need to consider closing its current production facility.C 6 Flacks should develop the connections it has established with leading retailers.A 7 Expanding the product range would not be a problem for the workforce.Flacks is a UK-based company that produces fashion accessories for women. How can it continue to grow its business?A Susan FalmerFaced with a shrinking market, cheap imports and competitive pricing, Flacks will have to work hard to increase its margins. They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts. They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride. Also, they wouldn't need to re-equip their factory and could use non-UK sourcing if facilities here are in short supply.B Mesut GuzelThey have the fundamentals of a survival strategy in a market where outsourced manufacture and brand differentiation hold the key to success. I think they should initially locate some of their production in another country, where manufacturing quality tends to be better and it is easier to meet changing customer demands. But they should also regularly monitor production in Britain and think about outsourcing all this work abroad at some point if they need it done faster. The company should continue to work on innovative products, and thorough market research will help to ensure any new ideas are well received.C Gary WilmotIn order to beat their rivals in a highly competitive market, Flacks should ensure their products are attractive and build on their relationships with the big stores rather than trying to go it alone and market directly. They should also consider refocusing production by using their UK factory for high-specification products. They could eventually build more production overseas in a cycle of continuous development.D Michal KaminskiThe demand for fashion accessories is relatively flat and the company should consider exploiting niche markets to improve its margins. But even within these, Flacks must distinguish its goods from those of its rivals in terms of quality, performance and design. Innovative sales, marketing and PR are vital to exploit these niche products. One competitive advantage that Flacks does have is production times. Many retail chains now have two-tier supply chains and Flacks could focus on top-up orders. They might also investigate other sales channels such as mail order.这篇文章是关于一个女性时尚饰品公司——Flacks的发展战略问题，四个专家给出了自己的建议。
(完整)BEC中级口试历年真题PART2及答案汇总,推荐文档
BEC中级口试历年真题PART2及答案汇总真题二Whatis important when entertaining clients?•types of activities•CostFirstly,we must chooseappropriate types of activities to entertain different clients. Differentclients have different tastes interests and hobbies. In order t o make them feelsatisfied and comfortable we must choose the activities they prefer and areinterested in. For example if you find your client has a taste f or art or musicthen take him or her to a concert. If he or she is a sports fan take him or herto the sports event.Secondly, Cost isnot always the essential thing. How much we spend is d epending on thenature/characteristics of the transaction or the size of the de al. Butsometimes we should consider the profit issue. If the company is expec ting tomake big gain/profits out of a specific client, it should at least put inp roportional investment to entertain/please its clients. The ideal plan wouldbe spending as little money as possible to get the deal done. But you must not offend your clients. You should make them feel being welcomed.Whatis important when choosing retail premises to rent?•Locationof site (transportation)•Lengthof contract•Demandfor products or services•Laborcosts•Competition•Localworkforce availableFirstly, locationof site is very important. You need to consider whether it’s convenient andeasy for raw material supply and transporting out the produ cts, whether it’seasy to get access to the electricity, water, gas and other su pporting energy,whether it’s convenient for staff to go to work.Secondly, lengthof contract is also important. Longer contract would cove r issues in moredetails. The contract should cover certain matter, which are li kely to happen,such as, assignment, service charges.What isimportant when deciding on packaging for products？•Image•production processThe packaging ofour products is in fact a kind of advertisement for our products. So when wedecide on packaging for products we must first conside r if the packaging canreflect the image of our products. It must best represe nt the quality of ourproducts through its design and layout which can attract our customers to buyour products. The packaging should show the distinctive features of our productsso that every customer can have a better understanding of our products afterjust taking a look at our products. Andwe should make sure that the customers can identify our products immediatelythrough the packaging.Besides, the productionprocess decides the physical characters of your pr oducts. Forexample, what they are made of, metal glass or wood? Because of thesecharacters you have to select different kind of packaging. For example beingfragile your products made of glass should be packaged in a soft contai nerwhich can stand the impact of collision. Your wood products should be ke pt inthe anti-wet and anti-mold packaging. As for metal products anti-wet an danti-rust packaging is necessary. Appropriate packaging can ensure the quali ty ofyour products during the delivery.Whatis important when packaging?•image•production process•convenienceFirst of all, whenpackaging, it’s very important to choose the color, shape and design thatconvey the high-quality image to our customers. With special appearance, ithelps make the product distinct from others and attract cons umers’attention.Second, productionprocess is also important, the product will be handled for many times duringits production process, so the packaging material we u se should be strongenough to resist any damage.(we should also consider the transit process sothat the package we design will protect the product against spoilage.Apart from thistwo aspects, it’s also of great importance to offer consu mers convenience. Packagingshould be designed in such as way to make it e asier for customers to open thecontainer and use the product.What isimportant when selecting staff for promotion?•Attitude to work•Current performance•Personal qualitiesAttitude to work工作态度: The staff who hold a positive attitude toward work should bepromoted. If a person likes his job, he will devote his heart a nd soul into thejob and try every effort to accomplish the task. Moreover, his hard-workingmight well influence the other staff and set a good example for them. Thecompany needs such kind of spirit.Currentperformance (Quality of performance / work-related qualities)专业素质: You know, all staff are looking forward to promotion. The one whogets the chance should be the best one among all staff. Otherwise other staffwon’t be convinced. Current performance can just tell all staff what he or shehas done and can also tell the staff the reason for promotion. Then everybodywill try his/her best to work hand and make some achievements.Personal qualities人品:Relevant personal qualities are important as well, su ch as loyalty to thecompany, responsibility and so on, since these qualities ca n establishcredibility and integrity among colleagues. The selecting staff should be as acontributor to the company and as a person of high personal standing with acapacity for leadership.Communicationskills，Cooperation skillsWhat is importantwhen considering a career change?•Further study or training•Opportunities for future promotion•Salary•Location•Company reputationFirstly, furtherstudy or training cannot be neglected, since training can ke ep their skillscurrent and up-dated, thus making them more competitive throu ghout their lives.Secondly, future promotionnormally provides an increase in pay and stat us and brings you a sense ofcareer achievement.Thirdly, Salary isnot the most important thing in the world. I do think so.But without money, we’llbe in difficulties. When we can’t support our fami lies, we will naturallyconsider career change.Location must betaken into account, especially for one who is married and has children. If thenew job means relocation, moving to a strange city, it can be a great threat toone’s family life, and various problems will arise, such as children’s education,etc. Besides, people have to consider whether the cli mate, food and the culturethere fit them or not.What is importantwhen planning an advertising campaign?•Market research•Selecting appropriate mediaMarket research:It enables you to know what is popular in the market and what prices customerscan accept. All the above are very crucial for you todecide when, where andwhom you can give your advertisement.Selectingappropriate media: For example, if your new product aims to re ach young people,it is a wise choice to put an advertisement on either TV or Internet, for theyoung are used to getting news there. Or it will be a waste of money.Pricing: Aftercarrying out market research, we can know what the most r ational price of a newproduct is.What is importantwhen choosing transport for business trip?•Convenience•Cost-effectiveness•ComfortFirstly,Convenience transport can help to make your trip easy, efficient and free fromfatigue.Secondly, It isadvisable not to choose a transport whose cost is beyond your budget, sinceexpensive transport can even stop you from meeting your targets. You shouldnever allow this kind of cost to ruin your whole business.Finally, Comfortmeans being physically relaxed and contented, free from worries andunhappiness. With comfortable transport, you can arrive well rested and readyfor your work. This is vital for the success of your business.Whatis important when exporting goods or services for the first time?•Cultural differences•Professional adviceWhen exportinggoods or services for the first time ,it is very important t o consider culturaldifferences. Cultural differs from country to country. People in differentcountries have different tastes and needs for goods or services. In order tocater to the tastes and needs of people in foreign countries, a com pany shouldtake cultural differences into consideration when exporting goods or servicesfor the first time. Otherwise, the goods or services won’t sell well.Professionaladvice is also important. Since the company has never done i nternationalbusiness before, it may lack experience of exporting goods or ser vices. If thecompany seeks professional advice, it may avoid marketing disaste rs which maylead to big losses. In addition, it’s also important for the comp any to locatea good exporting firm which can provide great assistance in selli ng goods orservices to foreign countries.What’simportant when dealingwith complaints from clients?•Offering an apology•suggest a solution to the problemOffering anapology is the very basic level. When the clients think that th ey have receivedunfair treatments, the first thing that the company should do is to calm themdown and try to keep the client. An apology is the first step and a usefulmethod to maintain control of the situation. Offering an apolog y is animportant gesture to show that the hosting company is fully aware of thesituation and would like to take the potential responsibility for its mistakes.The complaining clients would feel that their complaints are being paidattenti on and may therefore be happy to proceed to the transaction with thehosting company.It is necessary tosuggest a solution to the problem as well.The clients wantto enter into the transaction in a good mood and with a reliable andtrustworthy business partner. Apart from an apology, the client w ould want tohave the problems and misunderstanding solved before their co mmunication movesto the next level. If the hosting company failed or refused to suggest asolution, its sincerity of entering into the transaction would be put intodoubt.What is importantwhen setting prices for new products?•Production costs•Competitors’prices•Demand•QualityThe first thing wemust take into account is Production costs when setting prices for newproducts. Prices should cover the costs, such as insurance, raw materials, rentand equipment. Otherwise, the company will make a loss.Competitors’prices: If we sell our products at a lower price than our co mpetitors, we canseize a large market share quickly. Then, large sales volume can help ourcompany reduce production costs and achieve higher profits.Demand需求:When demand is strong, we can set high prices. When dem and is weak, we can setlower price. Firms must estimate the quantities of a p roduct that consumerswill demand and then set the price for the new produc t.Quality质量:If the new products are of better quality and can perform m ore functions thancompetitors’, then the prices can be high.Whatis important when aiming to reduce staff turnover?•Financial incentives•career structure•Pleasingwork environment•flexible working hours•trainingFirstly, financialincentives are important. Staff want some sort of recogniti on for the job thatthey do. Correct Financial incentives plan will arouse their enthusiasm.Otherwise, they would feel being ignored (neglect/overlook).Secondly, careerstructure is also important. Employees will remain with th eir employer ifcareer opportunities are presented. Career plans for those who what to upwardin the company undoubtedly improve morale and boost enga gement. (This can leadto some motivational values and enhance employees’fulfillment.)Thirdly, creatinga pleasing workplace is very important when aim to retai n good staff. Apleasing workplace includes everything from having the right t ools available toprovide basic comfort, such as proper lighting and noise cont rol, etc.On top of that,flexible working hours should be also taken into account.It allows the staff acertain degree of freedom, which is essential for the balan ce of life and work.Besides, trainingcannot be neglected, since training can keep their skills c urrent and up-dated,thus making them more competitive throughout their liv es.真题四What is important whenPlanning a presentation？•Audience•Equipment neededFirstly，Youneed to know who is going to be the target audience. Wheth er the audience knowanything about the topic of your presentation, What the y are interested in,and Why they come to your presentation.Once you have f ound out something about the target audience, you need to keepin mind their interests and needs so as to make your presentation interestingand meanin gful for the target audience.Secondly, you needto decide what kind of equipment will be needed for the presentation, e.g.over-head projector; clear transparencies; computer; micr ophone, acoustic forthe venue where the presentation will take place. Also,Yo u need to make surethat the equipment needed will be available on the day when the presentationwill take place. what’s more, you need to check that al l the equipment is ingood condition and works well.What is important whenselecting an interpreter for a meeting with foreig n clients•Experience•ReliabilityFirstly, you needto select an interpreter who is experienced in interpreting for such meetings,the interpreter should have a wide knowledge about business management andfamiliar with the special terms and jargons for commer cial negotiations,finance, law, etc. in addition, a background knowledge about the target countryis also important too.Secondly, theinterpreter for a meeting with foreign clients should be relia ble in thefollowing aspects: being punctual for the meetings,keeping informati on learnedat the meetings confidential and interpreting accurately what is bei ngdiscussedWhat is important whenintroducing a new product range onto the market•Timing•advance publicityFirstly ,theintroduction should be made at an appropriate time, i.e. when the market ismatured for having this new product range, in other words, there will beprospective customers to buy the products. If there are any competitors who areplanning to introduce similar products onto the market, then it is necessarythat the introduction should be made ahead of their introduction s o as to grabas much market share as possible.Secondly, advancepublicity is important in that it will pave the way for the introduction, i.e.to make it known to the general public. There are differentways to implementadvance publicity.-- to have a newsconference to declare the introduction--to advertise onTV/radio, in newspaper/magazines--to deliversamples of the new product (delivery can be made in the stre ets, insupermarkets, to people’s homes etc.)What is important when aimingto improve career prospects (职业规划)?When aiming toimprove career prospects, I would take three factors into account, a goodreading habit, a good command of foreign languages, a furt her education andorganic frame of the worldTo start with, agood reading habit can enrich your knowledge. When you are reading businessarticles, the latest business events will give you a clue of what to do on yourown opinions.Secondly, foreignlanguage learning is becoming increasingly（有意识的替换more and more）popular in companies because it guaranteeseffective commu nication with overseas business partners.Thirdly, furthereducation helps you to step forward. With more training, y our proficiency willbe improved. Last but not least, an organic knowledge syst em also plays animportant part in the career development. A broadened hori zon(开阔眼界) would enhance your professional skills.What is important when aimingto improve career prospects?•Reading business articles•Learning a foreign language•TrainingFirstly, readingbusiness articles is very important when trying to improve career prospects.This is a good way for you to keep up with the latest devel opment in relatedfield which may give you a clue of what to do next.Secondly, learninga foreign language is also important. For instance if yo u are good at speakingEnglish ,that would add weight to the improvement of career prospects since theglobalization economy and the wide-spread interna tional corporation all needsthe bridge of a common language ,and English is one of the most widely usedlanguages.Thirdly, trainingis another factor to consider. By doing so , you get acces s to a range ofskills to meet different sorts of needs from different jobs.What is important whendeciding how to transport goods?•Destination•Speed•delivery and loading of the goods•priceWhen you aredeciding how to transport goods, the destination of the de livery is the primeelement to be consideredFor the sake of (为了)convenience, various means of transportation should be adopted with regard todifferent distance of the delivery.Furthermore, wecan not overlook speed（论点2）. A more prompt deliver y means a fasterturnover（此处意为流通量，注意它的其他两种意思：营业额及turno ver rate员工的离职率）.On the other hand,delivery and loading of the goods should not be negl ected. If the goods are nottaken care of, there could be damages either in tr ansit or during the loadingand unloading process or by other reasons. If the percentage of the damagedportion is too high and the goods are in a bad c ondition, the company cansuffer from a huge loss.And now it comesto the last point: price. Other things being equal, as lo ng as the transportcompany can handle the items properly(可以用专业术语“野蛮装卸”rough handling表示),we would definitely choose the one that grants u s the best offer.What is important whenpurchasing new machinery?•the level of automation•the level of automation•quality•safetyFirstly, Whenpurchasing new machinery for production line(生产线), the le vel of automation should beconsidered first. Just imagine how much labor it will save if the whole processis computerized and fully automatic, that is exac tly the reason why we buy newmachineries: to save labor and raiseefficiency.Secondly,, weshould be aware of the maintenance requirement of the ma chineries we bought. Itshould be stated crystal clear in the payment terms w hether it is theresponsibility of the buyer or the seller to get the maintenance covered（意为“负责”）.Furthermore, qualityshould be viewed before the purchaseFinally, if I werein charge of the purchase, my interest will be towards sa fety. The visual ofsome worker getting caught in the blade（刀片）of the mac hinery is horrifying. If we don’ttake this seriously, this image will not be a h ypothetical casewhat is important whenselecting a retail sales assistant?•previous experiences•appearance•some basic skills and qualitiesWhen selecting aretail sales assistant, several factors should be taken int o consideration.Firstly, I think if the candidate has some previous experiences, he or she mayget a priority or privilege（优先权，特权）for the position, bec ause as many otheremployers, I attach great importance to it for that matter.Secondly, I wouldpay attention to the personal appearances of the applic ants. A good appearancecan make the publicity of the company better and e asier, and the clients andcustomers will have deep impression of a decent, ne atly dressed salesassistant.Thirdly, somebasic skills and qualities are necessary, such as communicati on skills andanalysis skills. And also, to keep contact with our customers is ve ry important（论点4）. It can help us to improve our achievements and makes ure we have sustainable resources for the future development.补充词汇：sales manager 销售经理sales promotion 促销sales potential 销售潜力selling profit 销售利润What is important whencontacting clients by telephone?•calling at the right time•listen carefully•positive and enthusiasticWhen contactingclients by telephone, we have to cover the whole range of business master in alimited time, so we have to be very brief and efficient in every minuteavailable (论点1：在已给出的提示中：calling at the right time比较难拓展，需尽量扯到我们熟悉的或常识性的话题，即说话要简洁、有效). As a matter of fact, we talk all day,but how to talk is obviously a somewhat neglected ar t.To be specific,you should make sure that you that you call your clients a t the right time,because it is impropriate, impolite and very annoying to distu rb your clientswhen they are in the middle of something. To put it in anothe r way, the perfecttiming is the key point.Secondly, whencontacting clients by telephone you should listen carefully, because one of thebest ways to show your respects to your clients is to bec ome a good listenerThirdly, you needto have a positive attitude and to let your clients feel t hat you are positiveand enthusiastic. Also, you can keep a harmonious circum stance between you andthe clients. Of course, there are otherdetails that you should pay attention to (论点4), such as do not hang up first. Weoften say t hat the details determine whether you will succeed or fail(细节决定成功还是失败). Note that the details can help a lot to solve theproblems effectively.What is important whenmanaging change?•clear objective•technology and qualified personnel.In thisinformation age, the capacity to manage change is becoming incre asinglyimportant. Consequently, more and more managers begin to put this is sue in thespotlight）.In my perspective,when managing change, several factors should be take n into consideration. Thefirst one is to set a clear objective, because it is the blueprint （蓝图）of a company’s future development. Without the guide ofa clearobjective, one will get lost in the business jungle.The second factoris communication skill. An effective communication can promote cooperation, andcommunication is usually considered as an inevitabl e（不可避免的）way to effective management.The third one is technologyand qualified personnel. They are the core co mpetitiveness of enterprises andthey are the software and hardware that drive the enterprise to work in a fullspeed (全速进行）. Without them, it is hard to keep pace with the time.The last but notthe least, creativity is also important (论点4). Even a single innovative idea may becapable of helping an enterprise to take the lion’sshare in the market.What is important whenconsidering setting up a staff canteen?•employees' opinions.•CostWith respect tosetting up staff canteens, I suggest that we should be aw are of the following four factors.First of all, Ithink we should listen to the employees' opinions. If most of the employeesagree to setting up a canteen and the company can afford th e expenditure. Ithink the company should not refuse to setting up a canteen. Facilitatingemployees will finally benefit the company. To consider their opini ons is torespect their interests.Secondly, It isnecessary for the company to consider the expenditure of s etting up a newcanteen. Because the company needs profit to sustain itself r un. The companycan also strive for investment from others. Make sure setting up the canteen isbeneficial to employees and companyWhat is important whenworking as a teacher ?•sharingexpertise•decidingresponsibilities•monitorthe studentsWhen working as ateacher, the prime concern is sharing expertise. The n eed of the studentsshould receive careful consideration. Through systematic tr aining and teaching,the students should be able to resort to （依靠，求助于~~ ~）the professional skill of the teacher forreasonable solution of whatever pr oblem they may come across in workingexperience.Secondly, theteacher is expected to decide the responsibilities of his/her fellowman. Inthis case, it is better to tackle with（与do with, deal with, cope with同义）the whole thing in an organic way rather than on a piecemeal（七零八碎的）basis. In other words, the person on the teaching position should becrystal clear（又一次碰到，意为完全明白，十分清楚）of the strength and weak ness of everystudent and assign them to the right positions based on this ju dgment. Giventhis premise, the whole team can work in an efficient way.Another crucialissue is how to monitor the students. Here we should ado pt a flexible policy. It takes wisdom to let thestudents know that their behavi our will be noticed by the supervisor and simultaneously to invoke the creati ve spiritout of them（论点4）. Inthis way, we can improve the behaviour patt ern of the students and make fulluse of their potentialities.What is important whennegotiating a contract with a customer?•customer’needs•available budgetIf I amnegotiating a contract with a customer, I will firstly take the custo mer’needsinto consideration. The reason is very simple: it is the basis of the undergoing negotiation; we are sitting around the negotiating table because weneed something from each other. It is our common desire to conclude the business.On the other hand,the success of the negotiation depends on the availab le budget. Without financialsupport, all the rounds of discussing and bargaining won’t make any sense. Thatis why it is an international practice（国际惯例）to consider about the budget first andreasonable design of the contract com es after that.Besides the abovementioned points, long-term cooperation is also an ess ential element（谈判中既要考虑到short-term profits, 又要考虑到long-term relatio nship）. Although the well-being of our own party isthe main concern of us, we should insure that the prices we offered are veryfavourable (favorable pric e优惠价格), or we may even make some readjustment inour offer if the custo mer insists. The drive behind these behaviours is thatsustainable profit and wi n-win outcome will make sure the contract can be heldgood for a long term. That is why we ought to make it our permanent principle（不变的原则）to h onor the contract and maintain commercial integrity.。
BEC中级口语(整理版)
BEC中级口语第一讲ⅠPresentation ExamplePART 2: Mini-presentationA: WHAT IS IMPORTANT WHEN…?Selecting applicants for a job•Working experience•Personal qualitiesSample 1I choose topic A-what is important when selecting applicants for a job. As to this topic, as far as I am concerned, there are 3 things to consider.First, I think working experience is very important when selecting applicants. Applicants who have already had the work experience in the relevant fields will learn the new job easier and quicker. And it will also save the company a lot of training fees if the applicant has related experience.Second, we must consider the personal qualities of the applicants, such as personality and health. Companies tend to employ people whose character fits a special job. For example, consulting company tends to employ applicant who is analytical and knowledgeable, but advertising agents like their employees to be energetic and creative.Third, I believe language is of great importance when selecting applicants. Nowadays, we do business with people from all over the world. Always we buy goods from Africa, and sell our electronic product to Europe; a foreign language especially English is needed if the company wants to expand to the world. Applicants who can speak one or more foreign languages will have a better chance to get the job.Sample 2As we all know, the criteria used by HR professionals in screening and selecting applicants normally include such factors as working experience, personal qualities and communicative skills.Firstly, we pay a lot of attention to working experience of the applicant. A person with a solid record of related experience is more likely to fit in with a new company. Therefore he or she can be trusted to fulfill the tasks and solve the problems in a more professional and competent way.In addition to this, we also look at the personal qualities of the applicant. Does he or she has integrity, perseverance or …can do‟spirit? Surely any organization can benefit from the reliability, devotion and enthusiam of its employees.Finally, good communicative skills such as interpersonal skills and team spirit are also becoming an important precondition in selecting qualified employees.B: WHAT IS IMPORTANT WHEN…?Preparing for a job interview•Studying the job advertisement•Finding out about the companyBefore you go for an interview, you must make preparations so as to face the interviewer with more confidence. They include studying the job advertisement, finding out about the company, preparing yourself psychologically, etc.Firstly, you should study the job advertisement carefully so that you can match your knowledge, skills and abilities with the specifications required for the post. You must assure the interviewer that you have all the qualifications required, so you are the right sort of person they are looking for.Secondly, you should know more about the company, such as its profile, structure, existing problems,requirements, campaigns and future plans. As a Chinese saying goes: “know the opponent and know yourself, and you can fight a hundred battles without defeat.”Finally, you should also prepare yourself psychologically and this will help you combat stress. Rehearsing the interview with your friends, for example, is a good relaxation exercise that can install confidence in you.ⅢPresentation Discourse Management1.Opening SentenceWell, I‟d like to make a short/brief/mini/one-minute presentation on the topic…2.Body （一般讲2-3个要点，根据语速和知识点调整）First,…Second….Third,…3.Closing SentenceAnyway, that‟s why I think so.Thank you very much.Thank you for taking your time.Thank you for listening.第二讲ⅠConversationPART 1: Exchange personal informationanswering questions, responding to a comment or participating in an exchange or greeting.Activity 1:Asking each other’s name (including spelling), hometown, occupation, hobbies*（必考）Further probing: describe your hometown (location, city, town, village) climate, population, etc.Further probing: describe your occupation/ or major (if student), likes and dislikes about your occupation.* Further probing: asking each other about marital status/ with or without boy friend/girlfriend. (X)Asking for opinion on married/single life, which is better? (X)第三讲ⅠConversationAsking about personal views.1.Why do you study English?2.Why do you want to study business?3.What do you think of some modern methods of payment (credit cards, cheques, bank transfers)?4.What role does the computer play in modern business?5.What are some necessary steps for preparing a business trip overseas?6.Which kind of office would you prefer to work in, cellular or an open-plan office?7.What do you think of international trade?8.How to deal with customer enquires on the phone?9.Transportation: (What is your usual means of transportation? Compare the various means oftransportation)10.Health and safety in the workplace (How to ensure a healthy working environment for employees? Whatare some health hazards in the office/factory shop? What safety measures should be adopted in the workplace?)11.How to keep a balance between growth and environment protection?12.Radio and TV (What are your favorite/TV programs? Why?)13.What kind of role does advertising play in promoting your products/services? Which form of advertising ismost effective in your opinion?14.What are the required qualities of a modern manager?15.What do you know about flexible time?第四讲ⅠLife English ---- Talking about money1．If you have money, you can easily make money.Money makes money.Money begets money.钱生钱If you are in debt, you lose your self-respect. You lose your motivation.失去动力Your debt continues to grow.You start to worry.You need to borrow more money.You get even deeper in debt.2. Money comes. Money goes. The memory is always there,though.Money talks. Money rules. Money is power. 3.It goes out as fast as it comes in.You‟re a spendthrift.Don‟t squander your hard-earned money.Put your savings in the bank.Never live beyond your means.不要入不敷出live within one‟s meansBe a good consumer/client. Be a smart shopper. Be a clever buyer.ⅡPresentation Topics Team WorkWHAT IS IMPORTANT WHEN…? MANAGING A PROJECT●ENCOURAGING TEAMWORK ●KEEPING TO SCHEDULE WHAT IS IMPORTANT WHEN…? CHOOSING PEOPLE TO WORK IN TEAMS ●V ARIETY OF EXPERIENCE●PERSONAL QUALITIESKey point: improve working efficiency.This plays a crucial role in the commercial practice in Western world.Explain the importance of team work:a.Teamwork reflects the combined experiences, knowledge, intelligence and views of a group of people,so it will definitely improve the quality and efficiency of the work.b.If the participants worked together, it would be easy for them to come up with creative/original/brandnew ideas. This is particularly valuable for a relatively complex work, for the people working in a team, if one of them gets stuck(卡住了) on a matter, others/the rest could chip in their ideas(share their ideas) and get the problem sorted/solved. But if you work on your own, for instance, you are the sole manager in the department.c.If people did not work as a team, everyone would have to wait for the decisions made by the managerand it was not easy to get people to take on responsibility for anything.d. A huge and complicated project is not possible to be completed/done by merely one person. Forinstance, 3 Gorges project(三峡工程)-a huge amount of money, 30 million people have to emigrate to elsewhere, a lot of commercial contractse.You will get bored quickly if you work on you own. But if you work in a team…f.Working in a team can increase personal awareness of abilities and complementary skills in colleague. How to improve teamwork:Common objective; general ideas; friendly atmosphere; not bossy; patient; good manners; modest; leadership; good interpersonal skills; variety of experiencea.Variety of experience and a broad horizon(开阔的视野) would help to tackle/handle/look after/dealwith/take care of urgent matters and establish/set up his or her personal prestige. Well-experiencedstaff are capable of overcoming storms and crises.b.On coming across problematic issues, new or inexperienced staff usually will feel depressed and evenstart to panic. One or a number of experienced staff will, in this kind of situation, automatically become the spiritual leaders of the team and can get the issues in question solved(解决问题) quickly.c. A wide range of experiences are important to a team member, because you never know what kind ofproblems might suddenly come up to you. Experiences in different fields will enhance the chance of successfully sorting out the problem with your knowledge which is based on your past experience. Personal qualities:a.The basis of the team work is mutual trust and friendly atmosphere.b.Good manners, not too bossy, patient, modest, leadership, good interpersonal skills.Project ManagementWHAT IS IMPORTANT WHEN…?MANAGING A PROJECT●ENCOURAGING TEAMWORK●KEEPING TO SCHEDULEKey points: Team work, time pressure (keeping to the schedule)Time pressure:a. A well-designed schedule can clarify yourself to(使某人非常清楚)the project. You shouldensure/guarantee that you would be running before the schedule rather than after it. (ahead of/on /behind schedule, meet/keep the deadline)b.Time is always of essence for a project.(of great significance=significant)c.Failure to keep to the schedule will result in/cause late completion.te completion will lead to: civil litigation(民事诉讼), injured party will become entitled to claim(有权提出索赔)compensation/entitled to sue the breaching company.e.When the project is being processed/in the course of carrying out the project, there will be a lot ofcommercial activities involved. Such as investment banks advance cash; raw material supply, planning permission, sub-contract/outsource. Failure to stick to the schedule will affect above matters.CompetitionWHAT IS IMPORTANT WHEN…? DEALING WITH COMPETITION ●PRICING POLICIES●ADVERTISING STRA TEGIES WHAT IS IMORTANT WHEN…? SETTING PRICES FOR NEW PRODUCTS ●PRODUCTION COSTS●COMPETIORS‟ PRICESKey points:Pricing; Advertising; Production costs; Competitor‟s price; Marketing; a wide range of services and products/ product diversificationPricing:a.(For a consumer): all consumers would like to go for(追求)higher quality and less expensiveproducts(价廉物美). It is a common sense.b.(For a manager): correct pricing policies can capture a large number of consumers in a short period oftime.c.For a newly established company: correct pricing policies are particularly important for newlyestablished businesses. The major task for them at the early stage is to draw the public attention and make their company and their brand known to the public. When a new product is put into market, there may be very few people knowing/who know about it…(e.g.Thai curry source) Competitors’ price:a. Once a new product is put into market, it will immediately face the competition from rivals. The price war sometimes can be incredibly fierce and crude.b. Competitors‟ price will mirror (反映) the consumers‟ attitude about certain products and thesatisfaction about their prices.c. If you fixed the price higher than your rivals without higher quality of service, you might soon findyourself in an unfavorable situation.d. Correct pricing policies could also defeat some competitors in a short period of time. For example:Safeway, Tesco price war against all small bread manufactures. In this case, Safeway and Tesco fixed their price for 7p per loaf, which is 23p cheaper than their competitors‟ offer. As a result of this, in 35 days time, most of their competitors went into liquidation /go into insolvency/go bankrupt.Advertising strategies:a. The fundamental task for a company is to make its products and itself known to the public. There aremany ways to achieve this, advertising is the most important one.b. Advertising through different media can cover nearly every corner in the world. The main channelsare:TV;Radio;Internet;Newspaper; Poster;Magazine;Short message (send a text on the cellphone)c. The advantage/point of advertising is not only about propagandizing your company but alsocompeting against/with your rivals. A company, through proper advertisements, can manage to introduce the advantages of their products comparing to their rivals‟, and therefore convince the consumers that their products would be the right choice. For instance, Car manufactures can put in their new designs to the ads, e.g. ABS, double airbags to convince the prospective customers that their cars are safer than others.第五讲Ⅰ Life EnglishTalking about time 1.Do we have time for that?How much time do we have left? Are we on schedule?Do we have time? Are we making good time? 2. Time passes by too swiftly. Time waits for no man.Enjoy life while you ‟re still young.Don ‟t miss any opportunity.Don ‟t pass up any good chances.3. Time is important.Time is valuable.Time is precious.Do as much as you can every day.Take every opportunity and chance given to you.Don ‟t waste any time.Ⅱ Presentation TopicsMotivating staffWHAT IS IMPORTANT WHEN …?MOTIV ATING STAFF● FINANCIAL BENEFITS ● CAREER DEVELOPMENT OPPORTUNITIES WHAT IS IMPORTANT WHEN …?INTRODUCING A REWARD SYSTEM FORSTAFF● PURPOSE OF THE REW ARD SYSTEM ● TYPES OF REW ARD OFFERED WHAT IS IMPORTANT WHEN …?AIMING TO REDUCE STAFF TURNOVER● FINANCIAL INCENTIVES ● CAREER STRUCTUREKey points: Financial benefits; Career development/structure; reduce staff turnoverFinancial Benefits:a. Managers, company owners and supervisors have always been frustrated and bewildered byemployees with little or no motivation.b.Staff always want reward for their contribution to the company and what they are worth. Such factorsare just like market forces. The fundamental reason of looking for a job is to get pay. Staff do the job what they are paid for. However, quite often, the staff work overtime under their managers‟ demand. If the company fails to give proper financial benefits staff might subsequently feel not being fairly treated, and therefore frustrate their enthusiasm for their work.c.Staff want some sort of recognition for the job that they do. Correct financial benefits plan will arousetheir enthusiasm; otherwise they would feel being ignored.d.The job that the staff are doing is not always interesting, or the working environment may not bepleasant, or their colleagues might not be very helpful and cooperative. In this kind of situation/under the kind of circumstance, the staff would become stressful and uninterested in their job. Correct financial benefits can normally distract staff from their dissatisfaction with….Career development/structure:a.Job-hunting is always a two-way process. On one hand, the employees look for their ideal jobs, on theother hand the employer, at the same time, look for competitive people. An employer has a number of methods to attract the best people into its business. Such as high pay, traveling opportunities, company cars and training/career development opportunities.b.Good educational background is not the only element that the future employers will take into accountwhen they look for someone in the job market. Postgraduate qualifications and professional trainings are equally or even more important than the higher education degrees. When the HR managers only have 30 s econds to go through each applicant‟s CV, the sector that will catch their eyes are normally your qualification and professional training experiences, which show whether you suit their vacant positions.c.Nowadays, very few people would like to go for that kind of job-for-life posts. They all wish to havetheir jobs better and better. If an employee is able to get the opportunities to obtain some sort of professional training during the course of employment, this experience will definitely enhance his value in the employment market and therefore benefits his future job-hunting.d.So in the two-way job-seeking process, while the employer is choosing its favorite people, the wisefuture employee will consider the training and career development opportunities with his/her future employer and try to make himself/herself more competitive in the employment market.ⅢBusiness Dialogu e1) Negotiating a Job OfferEmployer: would you consider an offer of $56,000 per year?Ms. Wilson: What kind of benefits are talking about?Employer: Our standard package includes health insurance, two weeks vacation and a company car. Ms. Wilson: Are these things negotiable?Employer: Uh…not normally. What do you have in mind ?Ms. Wilson: Vacation time is important to me. I would be willing to give up these other items in order to receive more vacation days.Employer: What an interesting idea, Ms. Wilson. Would you also be willing to accept a cut in initial salary?Ms. Wilson: possibly. What do you have in mind ?2) Employee Pay RaiseBoss: You have done an excellent job this year and we are pleased with the results.Employee: I am glad that you have been happy with my performance.Boss: As a result of your performance, we happy to offer you the position of manager.Employee: Does this title come with an increase in salary?Boss: Yes, it does.Employee: Can you give me the specifics ?Boss: Your monthly gross salary will increase by $500.Employee: That sounds fair.3） Asking for a RaiseMr. White: So, tell me: what makes you think we should give you a raise?Miss Small: I‟ve got several good reasons. I‟ve been here several years, my work has proven to be good,and I‟ve noticed that people in comparable job s get paid more than I do.Mr. White: Salaries are confidential ; how do you know how much money these “other people ” make? Miss Small: Well, I‟ve noticed all the new cars around here, for one thing.Mr. White: Those are company cars provided to the sales staff for their business trips. Also, someemployees receive sales commissions . So good salesmen will naturally earn more.Miss Small: That ‟s understandable. Well, rather than comparing my salary with someone else ‟s, perhapswe could talk about my job performance. Surely you ‟ve noticed the extra hours I‟ve put inrecently? If I were being paid an hourly wage , with the standard time – and – a – half forovertime, I‟d be earning much more.Mr. White: I see you point. However, it might be hard to get a raise approved. Profits were down lastquarter, and the whole company is tightening its belt , so anything that affects the annualbudget is hard to get approved. But I‟ll tell you what I‟ll do. I‟ll give you a one – time bonusfor your recent hard work. And I‟ll try to arrange some sort of compensation for any futureovertime.Miss Small: That would be very good of you, Mr. White.4） Asking for a RaiseMartin: Mr. Smith, I have been doing some industry research and was shocked to learn that theaverage salary for a position that is similar to mine pays, on average $2,000 more per yearthan I am currently making.Mr. Smith: What are you basing this information on?Martin: First and secondary research. I hope that you can address this concern immediately as I find itvery disturbing .Mr. Smith: Yes, I will. We are very happy with performance and want to continue our good workingrelationship.Martin: I wish the same. As such, I hope you will seriously consider a pay increase.Mr. Smith: Let me take this up with the Director and get back to you immediately.Ⅳ Conversation Notes注意：1． 考试中不要说 “Pardon?”2． Never say “sorry” in examination!3． 没听清可用以下说法I don‟t quite understand you. Would you explain it a little bit for me?I am not sure what you are getting at. Would you express it in another way?第六讲Ⅰ Life Englisheating1． I am hungry.I ‟m hungry as hell.I ‟m hungry as a wolf.I ‟m starving. I ‟m starved. I feel like I ‟m starving to death.My stomach is empty. My stomach is growling. I could eat like a horse.2.I‟m really hungry. I‟m feeling weaker by the moment.I need to eat something nutritious. 3.Let ‟s eat.Let ‟s dig in. Let ‟s pig out. Let ‟s mounch out. Let ‟s chow down. Let ‟s indulge ourselves. 4. It ‟s delicious.It tastes great.It ‟s out of this world.This meal is fit for a king.This meal was made in heaven.I couldn ‟t ask for a better meal.5. I ‟m full.I ‟m stuffed.I can ‟t eat another bite.I ate too much.I need to take a rest.I need to take it easy.Invite sb. to dinner1. It ‟s on me.It ‟s my treat.Be my guest. Let me pay the bill. Let me foot the bill. Let me pick up the check.2. Pick your position. Select what you like. Choose whatever you wish. It ‟s your choice. It doesn ‟t really matter to me. I don ‟t have any preference.3. Can I get you something? Do you need anything? What would you like? I ‟d like to invite you out to dinner. Do you have any preference? Are you hungry now, or would you like to eatlater?4. I ‟m easy to satisfy.I ‟m easy to please.I have simple tastes.I don ‟t need any fancy food.I don ‟t need anything special.McDonald ‟s would do me fine, if it ‟s OK with you.5. What do you recommend?What do you suggest?What do you think is best?What ‟s good today?What ‟s your most popular dish?What ‟s this place famous for?Ⅱ Presentation TopicsBusiness PremisesWHAT IS IMPORTANT WHEN …? RELOCATION A BUSINESS ● LOCAL WORKFORCE A V AILABLE ● LOCATION OF SITE WHAT IS IMPORTANT WHEN …?CHOOSING RETAIL PREMISES TO RENT ● LOCATION● LENGTH OF CONTRACTKey points: location of the premises; local workforce; rent a premisesLocal workforce:a. Might technology support and skilful workforce are the two crucial elements leading a modernenterprises to success. So when locating a business, the management people in the business got to consider local workforce.b. Skilful workers are just li ke the hands of a business, they are the direct creators of company‟s profits.c. The diversity of the workforce‟s skills will diversify the quality of the products. (Swiss watch,Volkswagen cars)d. Skilful workforce is particularly important to hi-tech oriented companies. The hi-tech products requirethe company to maintain a strong research and development team, which are normally the more valuable assets of the company.e.When locating a business, the managers need to consider whether the local workforce is capable ofproducing such a strong R&D team.f.Moreover, cheap local force will certainly reduce the production costs. (Consider why many foreigncompanies choose China as their manufacturing base)Location of the business site:Consider the following issues:a.Whether it is convenient and easy for raw material supply and transporting out the products.b.Whether it is easy to get access to the electricity, water, gas and other supporting energy supplies.c.Whether it is convenient for most of staff to go to workd.The property price theree.Environmental issuesf.Planning permissiong.Tax liabilitiesThe length of the contract:a. Longer contract would cover issues in more details. The contract should cover certain matter, which are likely to incur, such as assignment, service charges, and rent review clause.MarketingWHAT IS IMPORTANT WHEN…? AIMING TO REACH NEW MARKETS ●MARKET RESEARCH●ADVERTISING WHAT IS IMPORTANT WHEN…? ADVERTISING A NEW PRODUCT ●TARGET MARKETS●CHOICE OF MEDIAMarket research:a.Marketing is the performance of business activities that direct the flow of goods and services fromproducer to consumer or user.b.Marketing research is always the first step before the company gets into the market.c.The fundamental goal of marketing is the satisfaction of consumer needs. No organization can survivefor long without meeting consumer needs. People will simply not purchase a product or service that they do not need.d.Thus, any organization, if it is to be successful, must proceed from the goal of customer satisfactionand adjust its programs to deliver an offering meeting consumers‟ needs.e. E.g. foreign medium and high range car manufacturers did not attempt to enter into the Chinesemarket until recent years, because following market researches, they discovered that Chinese consumers, in general, could not afford to buy and maintain expensive cars. …f. E.g. Pizza, Pasta…g.Talking about Market Research✧The company has done a lot of market research for the product.✧Can you tell me how a company starts selling a new product?✧Do you often carry out/conduct market research?✧What‟s objective of market research?✧One of the purpose of market research is to find out whether there‟s a market for the product.✧We did a detailed market analysis.✧Market research is actually an analysis of a specific market for a particular product.✧We have to run the market test for two months.✧We have a wide product range.✧The stock market is uncertain at the moment because interest rates are falling.Advertising:a.Advertising is the most useful way to propagandize a company‟s products and make them known tothe public. Advertising is also the way to get the products orientated. (E.g. whether the products are for female/male market, high earning people or low earning people. Sports shoes… perfume)b.When a dvertising a new product, it is essential to consider the target markets. Consumers‟ needs in thetarget market.c.Choice of media: see Advertising Strategies.ⅢBusiness Dialogue1) Market PotentialAndy: Thank you for your interest in representing our product.Janet: I have heard many excellent things about your company and have experienced first – hand the capabilities of your computers.Andy: What are your initial thoughts of our computers in China? Is there a market?Janet: I am very optimistic about the market opportunities in China.Andy: We agree. Based on our initial market research the findings are very positive.Janet: I am not surprised. Having been a player in the computer industry in China for the last decade,I have witnessed firsthand its Phenomenal growth.2) Target MarketMichael: Our target market is large corporations and government agencies. They have the most need for our computers.Ann: I have extensive government contacts and rich experience working for Fortune 500 companies.Michael: I see from your resume you tell us about your experiences with these companies in China? Ann: I have held numerous management positions and been responsible for nationwide sales for IBM.Michael: Can you elaborate on your sales experience?Ann: I was responsible for building a sales team from 10 to over 150. Sales during my tenure increased 150%.第七讲ⅠLife English1I owe you.I owe you one.I owe you a big favor.I appreciate it.I‟m much obliged.I‟m indebted to you.2.Thank you.Thank you very much.I can‟t thank you enough.I‟m grateful.I‟m really grateful.I‟m more than grateful.。
BEC 剑桥商务英语中级(第三版)讲义MODULE 2
MODULE 22.1 Company benefitsTask 1 Exam Practice: Speaking Test—Part 2Task 2 Business Skills: Presenting your companyTask 3 Exam Spotlight: Writing Test—Part 1T ask 1: Speaking T est—Part 2I.Speaking PracticeThere’re a number of points to consider then arranging in-house training. The first thing is the training needs of staff. As we know, the object of training is the staff. Only when we know and meet their requirements, can we improve their knowledge and skills needed for higher quality performance and more effective work. Otherwise, it will be purposeless and a waste of time.The second thing to remember is the quality and influence of the trainer. To make the training effective, the trainer plays a very important role. A qualified trainer with great influence can make the training more professional, appealing and convincing. Since most staff nowadays are quite busy, they will not attend a training offered by an obscure, inexperience and non-professional trainer.In addition to that, length of training should be well-planned. It cannot be too long or too short.A lengthy training may be tedious and exhaustive; while too short training may be fruitless.OK, I think that just covers everything. Thank you!When selecting applicants for a job, the first thing to consider is their personal qualities. A candidate with relevant qualities can ensure that he or she has the required abilities, knowledge or techniques pertinent to that job. And companies don’t have to prepare further training for them when they start work thus reduces costs.Secondly, a candidate needs to have previous working experience, since a person with lots ofacademic certificates may not know how to cope with real situations. However, a candidate with experience will find it much easier to adapt himself or herself to the work environment and to play his or her role.Apart from these, you also need to consider the communicating ability of the candidate. By communicative skills, we mean having the ability to express ideas clearly, be cooperative and get on well with other people which will be very important for him or her to play a good part in the team work.Well, that’s all my points. Thank you!T ask 2: Presenting your companyTask 1) Vocabulary—Company termsReference expressionsnew-hire training 新员工培训orientation新员工培训，迎新会vocational training / professional training职业培训management training管理培训develop a good training program to keep the staff motivated通过开发良好的培训计划来提高员工的工作热情Many entrepreneurs see to view employee training and development as more optional than essential … a viewpoint that can be costly to both short-term profits and long-term progress许多企业家认为员工的培训和发展可有可无，而非至关重要，认为这对公司的短期利益和长远发展来说代价太高。
2022年BEC中级真题第三辑阅读及答案解析版
TEST1PART ONEB 1 It would be advisable for Flacks to consult customers before developing a new product.D 2 Producing goods for specialist markets might increase Flacks' profits.C 3 Flacks may need to change the function of one of its facilities.A 4 Flacks should utilise its current expertise to enter a different market.B 5 Flacks may need to consider closing its current production facility.C 6 Flacks should develop the connections it has established with leading retailers.A 7 Expanding the product range would not be a problem for the workforce.Flacks is a UK-based company that produces fashion accessories for women. How can it continue to grow its business?A Susan FalmerFaced with a shrinking market, cheap imports and competitive pricing, Flacks will have to work hard to increase its margins. They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts. They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride. Also, they wouldn't need to re-equip their factory and could use non-UK sourcing if facilities here are in short supply.B Mesut GuzelThey have the fundamentals of a survival strategy in a market where outsourced manufacture and brand differentiation hold the key to success. I think they should initially locate some of their production in another country, where manufacturing quality tends to be better and it is easier to meet changing customer demands. But they should also regularly monitor production in Britain and think about outsourcing all this work abroad at some point if they need it done faster. The company should continue to work on innovative products, and thorough market research will helpto ensure any new ideas are well received.C Gary WilmotIn order to beat their rivals in a highly competitive market, Flacks should ensure their products are attractive and build on their relationships with the big stores rather than trying to go it alone and market directly. They should also consider refocusing production by using their UK factory for high-specification products. They could eventually build more production overseas in a cycle of continuous development.D Michal KaminskiThe demand for fashion accessories is relatively flat and the company should consider exploiting niche markets to improve its margins. But even within these, Flacks must distinguish its goods from those of its rivals in terms of quality, performance and design. Innovative sales, marketing and PR are vital to exploit these niche products. One competitive advantage that Flacks does have is production times. Many retail chains now have two-tier supply chains and Flacks could focus on top-up orders. They might also investigate other sales channels such as mail order.这篇文章是有关一种女性潮流饰品公司——Flacks旳发展战略问题，四个专家给出了自己旳建议。
剑桥BEC真题中级第三辑口语解析(Part2MiniPresentation)剖析
path. Any career opportunities to grow within the organization will be a highlight to be preferred in the target groups.
In addition, nothing will impress the applicant more than knowing he or she will be an integral part of a successful team.
’ｍ
要求重复
Pardon?
What did you say just now?
Do you mind say it again? 【参考范例】
When it comes to attacking new staff for your organization, effective recruitment strategies and techniques contribute to
补充 要点
要点 Informing colleagues and clients 通知同事和客户 Delegating essential tasks 分派必要的任务 Setting goals 设定工作目标 Creating checklist for packing 列出行李清单
原因 Involvement 参与
Efficiency 效率 Productivity 生产力 Equipment 设备
【词汇 & 短语】
同事 colleague 旅程、行程 itinerary
完成 accomplish 目的地 destination
预约 booking
剑桥BEC真题中级第三辑口语解析(Part-2-Mini-Presentation)
解
析
(Part-2-Mini-Presentation)
第三辑 Test 1
Topic A: WHAT IS IMPORTANT WHEN ……?
Trying to attract new staff Competitive wages Company reputation
给 clients
与
Preparing 要 通知同事和客户
to go away 点 Delegating essential tasks Efficiency 效率
on
a 分派必要的任务
business 补 Setting goals 设 定 工 作 目 Productivity 生
trip
充标
产力
清单 check list
投影仪 projector
麦克风 microphone
【句型点击】 要求解释
What does … mean?
Could you explain it please?
organization will be a highlight to be preferred in the target
groups.
In addition, nothing will impress the applicant more than
knowing he or she will be an integral part of a successful team.
A company’s reputation is among its most important and valuable assets, which is essential to attracting and retaining employees. It is often the cause that a good image of a company gains people’s trust and affinity and greatly influences their decisions in considering job vacancies.
[精品文档]BEC中级第三辑阅读真题解析(完美打印版)
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2P1T
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析解题真辑三第
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剑桥BEC真题中级第三辑口语解析(Part 2 Mini Presentation).doc
第三辑Test 1Topic A: WHAT IS IMPORTANT WHEN ……?Trying to attract new staff●Competitive wages●Company reputation【思路点拨】【词汇&短语】招聘recruitment 合作精神，团队精神team spirit根据…….调整tailor to 灵活福利flexible benefits受聘后的福利待遇employment packages 求职者job seeker目标群target group 职位空缺job vacancies准雇员potential employee【句型点击】●表示提出建议Let’s…..Why not……?I suggest that we……My advice would be…….●对观点不予评价I don’t know what to say.I can’t say I have any views on……It’s not something I have considered a lot, I’m afraid.●要求重复Pardon?What did you say just now?Do you mind say it again?【参考范例】When it comes to attacking new staff for your organization, effective recruitment strategies and techniques contribute to successful appointment. Employment packages should be tailored to draw attention of the potential employees. Offering an attractive competitive wages with flexible benefits would be a determining factor in hunting new talents.A company’s reputation is among its most important and valuable assets, which is essential to attracting and retaining employees. It is often the cause that a good image of a company gains people’s trust and affinity and greatly influences thei r decisions in considering job vacancies.What’s more, better opportunity for promotion is another consideration for those that are some way along their career path. Any career opportunities to grow within the organization will be a highlight to be preferred in the target groups.In addition, nothing will impress the applicant more than knowing he or she will be an integral part of a successful team. Creation of a positive and stimulating working environment prompts the team spirit and buoyant response from the job seekers.Topic B: WHAT IS IMPORTANT WHEN ……?Preparing to go away on a business trip● Informing colleagues and clients ● Delegating essential tasks【思路点拨】【词汇&短语】同事 colleague 完成 accomplish 旅程、行程 itinerary 目的地 destination 预约 booking 时间管理 time management 预订 reservation 清单 check list 投影仪 projector 麦克风 microphone 【句型点击】 ● 要求解释What does … mean?Could you explain it please?When you say…. What do you mean?Would you mind telling me the meaning of…. Do you mean ….. by saying…? 【参考范例】Preparing to go away on a business trip involves a lot of things to be planned well in advance, first of all, inform colleagues traveling with you and clients you will visit of the business itinerary. Doing this gives you an opportunity to share responsibility and make sure that your business trip runs as smoothly as possible.If possible, pass on the travel arrangements to people involved when you don’t have enough time and energy to manage. Everything from flight bookings to hotel reservation,even to technical support such as projectors and microphones can be delegated as essential tasks.Furthermore, it is important for you to set your goals before leaving for your business trip, what you would like to accomplish when you arrive at your destination. Time management may help your trip to be as productive as possible within such a short time to meet your goals.And it is a good idea to create a checklist in your schedule to list the item that need to be packed for your business trip, packing your luggage with essential items makes the trip much easier.Topic C: WHAT IS IMPORTANT WHEN ……?Planning corporate hospitality● Guest list ● Type of event【词汇&短语】商务社交corporate hospitality 演示、展示demonstration交往socialize 士气morale有益的beneficial 容易到达的accessible出席者attendee 职场workplace受控环境controlled environment 专注的dedicated研讨会seminar 联系，关系网networking发布launch 人际的interpersonal【句型点击】●询问他人意见Any comment on…….?How do you think of……?What do you say about….?What’s your attitude to…..?Do you have any idea about…..?【参考范例】Several components come into play concerning corporate hospitality that allows opportunities for colleague and clients to socialize, relax, and work toward valuable professional and business connections in a positive and beneficial way. When planning corporate hospitality events of all sorts, create a guest list first to ensure the attendees and accommodation.Corporate hospitality provides a controlled environment for seminars, meetings, conventions conferences, and even product launches or demonstrations. Types of event are rendered in the forms of a sporting event, concert, outdoor gathering or other team building event, which add fun and enhance morale.Location is another important consideration in terms of corporate hospitality, which can be a warm and memorable venue to ensure maximum success and exceed all expectations. And you’d better select a location easily accessible by your event attendees.The significance of socializing with colleagues and clients outside of the workplace is dedicated to driving sales, building your company’s image, keeping ahead of your competitors in client hospitality and achieving specific marketing objectives, as well as motivating networking and promoting interpersonal skill development.第三辑Test 2Topic A: WHAT IS IMPORTANT WHEN ……?Writing a newspaper advertisement for a job vacancy●Description of the work●Experience needed by applicants【思路点拨】【词汇&短语】精品资料求职者job seeker 空位vacant position联系方式contact details 工资幅度salary range确切地阐述formulate 福利，津贴benefit细节specific 职业前景Career path申请求职者candidate 包含incorporate需要entail 目标对象target audience【句型点击】●句子语义关系，表示转折But / Yet / While / Whereas, .... 然而……However / Nevertheless, ...然而……... Rahter than ... 而不是……... Instead of ... 而不是……... On the other hand, ... 另一方面，……【参考范例】A good and effective job newspaper advertisement should be clear and informative enough to produce efficient reading for job seekers. In formulating the advert content, several specifics are expected of the candidate. The first on the list is a detailed description of the work, mainly including an overview of the responsibilities, tasks and general scope of work entailed in the vacant position, which calls for attention from potential applicants.Next, indicate the qualifications you require such as work experience, education, computer skills, organization skill and communications skills needed by applicants, which serves as attraction of relevant interest.As a rule, most employers or corporations do not advertise pay information. However, if you list a salary range, you will get a greater response. If any benefits, training and career path are available, do incorporate in the advertisement; for they can create desire to pursue what looks like a great opportunity among the target audience.Lastly, be sure to include a clear instruction for the response and application with the contact details such as address, email, fax or phone on the bottom of your ads.Topic B: WHAT IS IMPORTANT WHEN ……?Delegating work to others●Clear instructions●Choice of person for the task【词汇&短语】企业职阶corporate ladder 亲身动手的hands-on合同工contract worker 激发motivate详述的、明确的explicit 分派allocate保证guarantee 反馈feedback最大值maximum 暗示、含义implication【句型点击】●句子语义关系：表示原因Because of …..Due/owing to….Since…The reason for…. Is…Given the fact that …., we…..【参考范例】Anyone on the corporate ladder probably has some opportunities to delegate work to the team staff or to contract workers, which is one way to manage work time more effectively. Clear and explicit instructions should be give in the first place to decide and explain the targets, responsibilities and limits of the work that you delegate, for sufficient information guarantees the work to be done with a maximum of direction.Then choose the people who have the necessary ability or potential to work on the task and can be relied on to perform the task satisfactorily and responsibly. Choice of person for the task also depends on the development needs of the people involved.Additionally, advice, support and training such as providing information , possible solutions and giving hands-on assistance in a way motivates progress and inspires encouragement, commitment, enthusiasm and creative thinking in the people concerned.And allocating and monitoring the progress and quality of work are in delegate’s area of responsibility. Delegated work should be checked regularly whether agreed targets are met with the feedback to identify the implication of necessary revisions to targets. Achievements of targets are assessed to ensure whether someone is performing well, and credit and praise for the successful completion of the task should be given.Topic C: WHAT IS IMPORTANT WHEN ……?Designing a company website●Type of information to include●Different language versions【思路点拨】定制、定做customize 流量traffic搜索引擎search engine 常惠顾客existing customers潜在顾客potential/prospective customer 布局，设计layout营业范围line of business 现成的ready-made强有力的potent 电子商务e-commerce信息源information source 模板template使用多语言的multi-lingual 导航navigation目标用户target user 菜单menu【句型点击】●句子语义关系，表示结果As a result,Accordingly/consequently…In a consequence..Therefore/ thus……, hence…. 因此【参考范例】Type of information to conclude in website designing is customized for your needs to attract search engines, increase traffic and provide useful information to existing and potential customers. Well-written content in your website informs your prospective customers what is the line of business you are in, what you stand for, how you operate, the services and products you offer and the benefits in relation to competition.As a potent information sources, your website serves as a global “online marketplace”, which is enhanced with multi-lingual website content. Different language versions are designed to help people from home and abroad to read online and facilitate the interactions between the target users and the site.Another important thing is the layout of the website. Your online presence is very crucial, which should be strategically designed to communicate the unique character of your business or organization. Ready-made e-commerce website templates are recommended, for the templates cut down design and production time and have a full package of functions.Effective web navigation makes sure that your customers and clients can easily and quickly find what they are looking for under different categorizes. To make clear and consistent navigation, it’s better to use navigation menus to organize you r links according to the order of importance.第三辑Test 3Topic A: WHAT IS IMPORTANT WHEN ……?Meeting foreign clients for the first time●Foreign language skills●Knowledge of cultural differences【词汇&短语】记住bear in mind 多文化的multicultural本族语、母语native tongue 澄清、净化clarification过失、出丑gaffe 敏感、敏感度sensitivity攻读、熟读read up 双赢win-win谦恭有礼courtesy 关系，一致，和谐rapport名片business card【句型点击】●如何询问对方意见Do you mind …?Would you like…?Co uld you ….., please?I was wondering if you could…?【参考范例】There are certain points to bear in mind when interacting with foreign clients for the first time. First, since many international clients prefer to deal in their native tongue, to grasp some foreign language skills can be greatly helpful sometimeswe need to make a conscious effort to slow down to produce a fluent communication.And in communication, gaffes arise due to differences in cultures. For an extensive discussion with a foreign client, you’d better take the effort to read up about their country and know common things about their culture. It usually takes quit e some time to comprehend the knowledge of cultural differences and respond appropriately.What’s more, you need t o ensure that you make the best impression on potential foreign clients and fine business etiquette helps in a good impression. Simple courtesies such as shaking hands firmly and exchanging business card can make multicultural clients feel comfortable.Additionally, asking questions and seeking clarifications will help you understand the goals, concerns and overall needs of the foreign clients participation in communication and cultural sensitivity is all takes to create a win-win situation and build a great rapport with your foreign client.Topic B: WHAT IS IMPORTANT WHEN ……?Deciding whether to buy or rent office equipment●Cost●Speed of technological change【词汇&短语】货币因素monetary factor 纳税优惠tax benefit最优先权first priority 加速折旧accelerated depreciation提升，更新upgrade 税金控除tax write-off可扣除的deductible【句型点击】●如何澄清观点Don’t get me wrong. 不要误会我My attitude to….. is……What exactly I’m trying to say is…I’m afraid you’ve misunderstood me.【参考范例】Generally speaking, when getting office equipment, either to buy or to rent have its merits. However, monetary factor is given first priority. Cost should be considered to make sure that you can afford it. Even though either choice would be acceptable for you, it’s necessary to weigh whether or not the cash advantages of buying is greater to the service benefits o f renting.With the high speed of technological change, some office equipments are easy to become outdated and it’s indispensable to upgrade those equipments every couple of years to improve efficiency and boost productivity in this respect, buying new office equipments can be a better solution.Another way to decide to buy or rent comes from the tax. The renting of office equipments can be fully tax deductible if you use the rented asset in your business. But with a rent, you may have a risk of losing tax benefits for accelerated depreciation.While buying equipments is better as a tax write-off, but both renting and buying can be used on your taxes beneficially.Last but not least one is useful life. Getting the right equipment for your office not only involves whether it can keep you comfortable, organized and productive, but takes into account the useful life of office equipment , presented as a fundamental financial question which can save you a lot of time and money.Topic C: WHAT IS IMPORTANT WHEN ……?Aiming to increase staff productivity●Offering bonuses●Creating a pleasant environment【词汇&短语】决策层executive suite竞争优势competitive edge举止优雅的，改良的，精致的refined【句型点击】●中途打断对方…. Sorry, but….Just a moment, but…Sorry to interrupt, but…Excuse me, may I interrupt?【参考范例】There are some tips about how to motivate staff and boost employee productivity. First of all, offering bonuses is a commonly-used way of praise, recognition and reward for achievements and successes, which will enhance the performance of employee greatly. Money satisfies needs and it can stimulate people to work harder.A pleasant working environment is created to allow employees to take the initiative to get things done their way, while still working together as a team for the overall good of the company. Working happily and freely is equipped with more energy, less mistakes and better decisions.Another way to motivate employees is to ensure the employees feel that they have an important role in the overall outcome of a company’s goal and have a big chance for advancement in their career to climb the corporate ladder until they reach the executive suite, which is an effective way to increase employee job satisfaction and productivity.Besides, staff training can help all staff develop their own skills and understand the importance of their duties in the company. Well-trained staff with refined skills will cultivate loyalty through satisfied employees, maintain workplace productivity and give the company a strong competitive edge.第三辑Test 4Topic A: WHAT IS IMPORTANT WHEN ……?Aiming to keep good staff●Promotion opportunities●salaries【词汇&短语】高级人才top talent 骄傲感a sense of pride提高工资pay increase 扶助，增强boost up分红制profit sharing 士气，斗志morale出勤attendance 双向的two-way【句型点击】●表示附和Let’s hope soI feel confident to.Sounds great.【参考范例】One of the key secrets to retaining valued staff is offering good prospects for promotion opportunities. Continuing professional development opportunities should be scheduled and given to help employees to develop skills and advance their careers within the organization, which can ensure that top talents stay with you.Financially-based incentives could be a attraction. Competitive salary with pay increases, bonuses, profit sharing, etc. enhances good staff retention. And those monetary initiatives can be based on productivity, suggestions or ideas, and even attendance.Don’t miss the occasions where you can express your appreciation your recognition to your staff for their dedication and contributions to the success of the practice, for showing recognition and praise to your valuable employees can stir a sense of pride and boost up morale among employees, thus motivating more improvements in their performance.Additionally, a harmonious workplace culture fosters trust for successful two-day communication. The companies who build an image in the minds of existing and potential employees that your business is an enjoyable place to work will be in a better position to recruit and retain good staff.Topic B: WHAT IS IMPORTANT WHEN ……?Organizing a conference●Conference speakers●Facilities at conference centre【思路点拨】【词汇&短语】激发性的motivational 播音public address演讲嘉宾guest speaker 事先in advance耗时的time consuming【句型点击】●表示同意Absolutely!Exactly!You betYou got itThat’s for sure.【参考范例】It is wise to keep in mind that it is better to invite motivational guest speakers to do conference presentations. Good professional conference speakers can inspire attendees, create the whole atmosphere and drive for the conference. But make sure their presentation will be of interest to everyone.A suitable venue is a hard decision of conference organizing, but the most time consuming part is to determine what equipment is include in the venue booking. Facilities at conference centre, especially the public address system must be test in advance to ensure that attendees throughout the room can hear what the speaker is saying.Time allocation determines the most appropriate topics that will best achieve your conference goals. That means how much time is required to select activities and presenters can help address the conference purpose. However, the conference agenda, order and content of conference activities will go through many changes until the actual conference is fun.In addition, an effective budget is crucial to the success of the conference. In the first place, work out your costs to plan your budget and try as best as possible to cover overall expenses within your budget. Make sure to keep a file of all invoices and receipts.Topic C: WHAT IS IMPORTANT WHEN ……?Producing a marketing plan●Identifying target customers●Setting a budget【思路点拨】【词汇&短语】收入，税收revenue 明显的measurable图表tables and graphs 政府行动government action管理工具managerial tool 文化变迁cultural changes定价pricing 营销信息marketing message市场分割market segmentation【句型点击】表示反对No way.Not really.Of course not.Not a chance.门都没有【参考范例】Producing a dynamic marketing plan will focus attention on your ideal customers. Identifying target customers is the first step in your marketing plan, which defines the needs of the market your products or services satisfy and states the objectives your company aims at.The purpose of setting a marketing budget is to lay out spending requirements necessary for meeting the plan’s objectives by gathering all the revenues and costs involved in marketing into one comprehensive document with tables and graphs, as a managerial tool, it balances what is needed to be spend against what can be afforded , and helps make choices about financial priorities.Marketing strategies are concerned with pricing , distribution, promotion, advertising and market segmentation, effective marketing strategies are indispensable for high-standard and action-oriented marketing plans, which provide the direction the product will take and usually result measurable actions.Besides, various environmental factors such as government actions, emerging technology, and even cultural changes may have a positive or negative impact on the market growth potential of your products or services. So developing your marketing message about those factors makes it easy to plan and carry out the marketing activities you need to grow your business.11 / 11。
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第三辑Test 1Topic A: WHAT IS IMPORTANT WHEN ……?Trying to attract new staff●Competitive wages●Company reputation【词汇&短语】招聘recruitment 合作精神，团队精神team spirit根据…….调整tailor to 灵活福利flexible benefits受聘后的福利待遇employment packages 求职者job seeker目标群target group 职位空缺job vacancies准雇员potential employee【句型点击】●表示提出建议Let’s…..Why not……?I suggest that we……My advice would be…….●对观点不予评价I don’t know what to say.I can’t say I have any views on……It’s not something I have considered a lot, I’m afraid.●要求重复Pardon?What did you say just now?Do you mind say it again?【参考范例】When it comes to attacking new staff for your organization, effective recruitment strategies and techniques contribute to successful appointment. Employment packages should be tailored to draw attention of the potential employees. Offering an attractive competitive wages with flexible benefits would be a determining factor in hunting new talents.A company’s reputation is among its most important and valuable assets, which is essential to attracting and retaining employees. It is often the cause that a good image of a company gains people’s trust and affinity and greatly influences thei r decisions in considering job vacancies.What’s more, better opportunity for promotion is another consideration for those that are some way along their career path. Any career opportunities to grow within the organization will be a highlight to be preferred in the target groups.In addition, nothing will impress the applicant more than knowing he or she will be an integral part of a successful team. Creation of a positive and stimulating working environment prompts the team spirit and buoyant response from the job seekers.Topic B: WHAT IS IMPORTANT WHEN ……?Preparing to go away on a business trip●Informing colleagues and clients●Delegating essential tasks【词汇&短语】同事 colleague 完成 accomplish 旅程、行程 itinerary 目的地 destination 预约 booking 时间管理 time management 预订 reservation 清单 check list 投影仪 projector 麦克风 microphone 【句型点击】 ● 要求解释What does … mean?Could you explain it please?When you say…. What do you mean?Would you mind telling me the meaning of…. Do you mean ….. by saying…? 【参考范例】Preparing to go away on a business trip involves a lot of things to be planned well in advance, first of all, inform colleagues traveling with you and clients you will visit of the business itinerary. Doing this gives you an opportunity to share responsibility and make sure that your business trip runs as smoothly as possible.If possible, pass on the travel arrangements to people involved when you don’t have enough time and energy to manage. Everything from flight bookings to hotel reservation, even to technical support such as projectors and microphones can be delegated as essential tasks.Furthermore, it is important for you to set your goals before leaving for your business trip, what you would like to accomplish when you arrive at your destination. Time management may help your trip to be as productive as possible within such a short time to meet your goals.And it is a good idea to create a checklist in your schedule to list the item that need to be packed for your business trip, packing your luggage with essential items makes the trip much easier.Topic C: WHAT IS IMPORTANT WHEN ……?Planning corporate hospitality●Guest list ● Type of event【词汇&短语】商务社交 corporate hospitality 演示、展示 demonstration 交往 socialize 士气 morale有益的 beneficial 容易到达的 accessible 出席者 attendee职场 workplace受控环境controlled environment 专注的dedicated研讨会seminar 联系，关系网networking发布launch 人际的interpersonal【句型点击】●询问他人意见Any comment on…….?How do you think of……?What do you say about….?What’s your attitude to…..?Do you have any idea about…..?【参考范例】Several components come into play concerning corporate hospitality that allows opportunities for colleague and clients to socialize, relax, and work toward valuable professional and business connections in a positive and beneficial way. When planning corporate hospitality events of all sorts, create a guest list first to ensure the attendees and accommodation.Corporate hospitality provides a controlled environment for seminars, meetings, conventions conferences, and even product launches or demonstrations. Types of event are rendered in the forms of a sporting event, concert, outdoor gathering or other team building event, which add fun and enhance morale.Location is another important consideration in terms of corporate hospitality, which can be a warm and memorable venue to ensure maximum success and exceed all expectations. And you’d better select a location easily accessible by your event attendees.The significance of socializing with colleagues and clients outside of the workplace is dedicated to driving sales, building your company’s image, keeping ahead of your competitors in client hospitality and achieving specific marketing objectives, as well as motivating networking and promoting interpersonal skill development.第三辑Test 2Topic A: WHAT IS IMPORTANT WHEN ……?Writing a newspaper advertisement for a job vacancy●Description of the work●Experience needed by applicants【词汇&短语】求职者job seeker 空位vacant position联系方式contact details 工资幅度salary range确切地阐述formulate 福利，津贴benefit细节specific 职业前景Career path申请求职者candidate 包含incorporate需要entail 目标对象target audience【句型点击】●句子语义关系，表示转折But / Yet / While / Whereas, .... 然而……However / Nevertheless, ...然而……... Rahter than ... 而不是……... Instead of ... 而不是……... On the other hand, ... 另一方面，……【参考范例】A good and effective job newspaper advertisement should be clear and informative enough to produce efficient reading for job seekers. In formulating the advert content, several specifics are expected of the candidate. The first on the list is a detailed description of the work, mainly including an overview of the responsibilities, tasks and general scope of work entailed in the vacant position, which calls for attention from potential applicants.Next, indicate the qualifications you require such as work experience, education, computer skills, organization skill and communications skills needed by applicants, which serves as attraction of relevant interest.As a rule, most employers or corporations do not advertise pay information. However, if you list a salary range, you will get a greater response. If any benefits, training and career path are available, do incorporate in the advertisement; for they can create desire to pursue what looks like a great opportunity among the target audience.Lastly, be sure to include a clear instruction for the response and application with the contact details such as address, email, fax or phone on the bottom of your ads.Topic B: WHAT IS IMPORTANT WHEN ……?Delegating work to others●Clear instructions●Choice of person for the task【词汇&短语】企业职阶corporate ladder 亲身动手的hands-on合同工contract worker 激发motivate详述的、明确的explicit 分派allocate保证guarantee 反馈feedback最大值maximum 暗示、含义implication【句型点击】●句子语义关系：表示原因Because of …..Due/owing to….Since…The reason for…. Is…Given the fact that …., we…..【参考范例】Anyone on the corporate ladder probably has some opportunities to delegate work to the team staff or to contract workers, which is one way to manage work time more effectively. Clear and explicit instructions should be give in the first place to decide and explain the targets, responsibilities and limits of the work that you delegate, for sufficient information guarantees the work to be done with a maximum of direction.Then choose the people who have the necessary ability or potential to work on the task and can be relied on to perform the task satisfactorily and responsibly. Choice of person for the task also depends on the development needs of the people involved.Additionally, advice, support and training such as providing information , possible solutions and giving hands-on assistance in a way motivates progress and inspires encouragement, commitment, enthusiasm and creative thinking in the people concerned.And allocating and monitoring the progress and quality of work are in delegate’s area of responsibility. Delegated work should be checked regularly whether agreed targets are met with the feedback to identify the implication of necessary revisionsto targets. Achievements of targets are assessed to ensure whether someone is performing well, and credit and praise for the successful completion of the task should be given.Topic C: WHAT IS IMPORTANT WHEN ……?Designing a company website●Type of information to include●Different language versions【词汇&短语】定制、定做customize 流量traffic搜索引擎search engine 常惠顾客existing customers潜在顾客potential/prospective customer 布局，设计layout营业范围line of business 现成的ready-made强有力的potent 电子商务e-commerce信息源information source 模板template使用多语言的multi-lingual 导航navigation目标用户target user 菜单menu【句型点击】●句子语义关系，表示结果As a result,Accordingly/consequently…In a consequence..Therefore/ thus……, hence…. 因此【参考范例】Type of information to conclude in website designing is customized for your needs to attract search engines, increase traffic and provide useful information to existing and potential customers. Well-written content in your website informs your prospective customers what is the line of business you are in, what you stand for, how you operate, the services and products you offer and the benefits in relation to competition.As a potent information sources, your website serves as a global “online marketplace”, which is enhanced with multi-lingual website content. Different language versions are designed to help people from home and abroad to read online and facilitate the interactions between the target users and the site.Another important thing is the layout of the website. Your online presence is very crucial, which should be strategically designed to communicate the unique character of your business or organization. Ready-made e-commerce website templates are recommended, for the templates cut down design and production time and have a full package of functions.Effective web navigation makes sure that your customers and clients can easily and quickly find what they are looking for under different categorizes. To make clear and consistent navigation, it’s better to use navigation menus to organize you r links according to the order of importance.第三辑Test 3Topic A: WHAT IS IMPORTANT WHEN ……?Meeting foreign clients for the first time●Foreign language skills●Knowledge of cultural differences【词汇&短语】记住bear in mind 多文化的multicultural本族语、母语native tongue 澄清、净化clarification过失、出丑gaffe 敏感、敏感度sensitivity攻读、熟读read up 双赢win-win谦恭有礼courtesy 关系，一致，和谐rapport名片business card【句型点击】●如何询问对方意见Do you mind …?Would you like…?Co uld you ….., please?I was wondering if you could…?【参考范例】There are certain points to bear in mind when interacting with foreign clients for the first time. First, since many international clients prefer to deal in their native tongue, to grasp some foreign language skills can be greatly helpful sometimes we need to make a conscious effort to slow down to produce a fluent communication.And in communication, gaffes arise due to differences in cultures. For an extensive discussion with a foreign client, you’d better take the effort to read up about their country and know common things about their culture. It usually takes quit e some time to comprehend the knowledge of cultural differences and respond appropriately.What’s more, you need t o ensure that you make the best impression on potential foreign clients and fine business etiquette helps in a good impression. Simple courtesies such as shaking hands firmly and exchanging business card can make multicultural clients feel comfortable.Additionally, asking questions and seeking clarifications will help you understand the goals, concerns and overall needs of the foreign clients participation in communication and cultural sensitivity is all takes to create a win-win situation and build a great rapport with your foreign client.Topic B: WHAT IS IMPORTANT WHEN ……?Deciding whether to buy or rent office equipment●Cost●Speed of technological change货币因素monetary factor 纳税优惠tax benefit最优先权first priority 加速折旧accelerated depreciation提升，更新upgrade 税金控除tax write-off可扣除的deductible【句型点击】●如何澄清观点Don’t get me wrong. 不要误会我My attitude to….. is……What exactly I’m trying to say is…I’m afraid you’ve misunderstood me.【参考范例】Generally speaking, when getting office equipment, either to buy or to rent have its merits. However, monetary factor is given first priority. Cost should be considered to make sure that you can afford it. Even though either choice would be acceptable for you, it’s necessary to weigh whether or not the cash advantages of buying is greater to the service benefits o f renting.With the high speed of technological change, some office equipments are easy to become outdated and it’s indispensable to upgrade those equipments every couple of years to improve efficiency and boost productivity in this respect, buying new office equipments can be a better solution.Another way to decide to buy or rent comes from the tax. The renting of office equipments can be fully tax deductible if you use the rented asset in your business. But with a rent, you may have a risk of losing tax benefits for accelerated depreciation. While buying equipments is better as a tax write-off, but both renting and buying can be used on your taxes beneficially.Last but not least one is useful life. Getting the right equipment for your office not only involves whether it can keep you comfortable, organized and productive, but takes into account the useful life of office equipment , presented as a fundamental financial question which can save you a lot of time and money.Topic C: WHAT IS IMPORTANT WHEN ……?Aiming to increase staff productivity●Offering bonuses●Creating a pleasant environment决策层executive suite竞争优势competitive edge举止优雅的，改良的，精致的refined【句型点击】●中途打断对方…. Sorry, but….Just a moment, but…Sorry to interrupt, but…Excuse me, may I interrupt?【参考范例】There are some tips about how to motivate staff and boost employee productivity. First of all, offering bonuses is a commonly-used way of praise, recognition and reward for achievements and successes, which will enhance the performance of employee greatly. Money satisfies needs and it can stimulate people to work harder.A pleasant working environment is created to allow employees to take the initiative to get things done their way, while still working together as a team for the overall good of the company. Working happily and freely is equipped with more energy, less mistakes and better decisions.Another way to motivate employees is to ensure the employees feel that they have an important role in the overall outcome of a company’s goal and have a big chance for advancement in their career to climb the corporate ladder until they reach the executive suite, which is an effective way to increase employee job satisfaction and productivity.Besides, staff training can help all staff develop their own skills and understand the importance of their duties in the company. Well-trained staff with refined skills will cultivate loyalty through satisfied employees, maintain workplace productivity and give the company a strong competitive edge.第三辑Test 4Topic A: WHAT IS IMPORTANT WHEN ……?Aiming to keep good staff●Promotion opportunities●salaries【词汇&短语】高级人才top talent 骄傲感a sense of pride提高工资pay increase 扶助，增强boost up分红制profit sharing 士气，斗志morale出勤attendance 双向的two-way【句型点击】●表示附和Let’s hope soI feel confident to.Sounds great.【参考范例】One of the key secrets to retaining valued staff is offering good prospects for promotion opportunities. Continuing professional development opportunities should be scheduled and given to help employees to develop skills and advance their careers within the organization, which can ensure that top talents stay with you.Financially-based incentives could be a attraction. Competitive salary with pay increases, bonuses, profit sharing, etc. enhances good staff retention. And those monetary initiatives can be based on productivity, suggestions or ideas, and even attendance.Don’t miss the occasions where you can express your appreciation your recognition to your staff for their dedication and contributions to the success of the practice, for showing recognition and praise to your valuable employees can stir a sense of pride and boost up morale among employees, thus motivating more improvements in their performance.Additionally, a harmonious workplace culture fosters trust for successful two-day communication. The companies who build an image in the minds of existing and potential employees that your business is an enjoyable place to work will be in a better position to recruit and retain good staff.Topic B: WHAT IS IMPORTANT WHEN ……?Organizing a conference●Conference speakers●Facilities at conference centre【词汇&短语】激发性的motivational 播音public address演讲嘉宾guest speaker 事先in advance耗时的time consuming【句型点击】●表示同意Absolutely!Exactly!You betYou got itThat’s for sure.【参考范例】It is wise to keep in mind that it is better to invite motivational guest speakers to do conference presentations. Good professional conference speakers can inspire attendees, create the whole atmosphere and drive for the conference. But make sure their presentation will be of interest to everyone.A suitable venue is a hard decision of conference organizing, but the most time consuming part is to determine what equipment is include in the venue booking. Facilities at conference centre, especially the public address system must be test in advance to ensure that attendees throughout the room can hear what the speaker is saying.Time allocation determines the most appropriate topics that will best achieve your conference goals. That means how much time is required to select activities and presenters can help address the conference purpose. However, the conference agenda, order and content of conference activities will go through many changes until the actual conference is fun.In addition, an effective budget is crucial to the success of the conference. In the first place, work out your costs to plan your budget and try as best as possible to cover overall expenses within your budget. Make sure to keep a file of all invoices and receipts.Topic C: WHAT IS IMPORTANT WHEN ……?Producing a marketing plan●Identifying target customers●Setting a budget【词汇&短语】收入，税收revenue 明显的measurable图表tables and graphs 政府行动government action管理工具managerial tool 文化变迁cultural changes定价pricing 营销信息marketing message市场分割market segmentation【句型点击】●表示反对No way.Not really.Of course not.Not a chance.门都没有【参考范例】Producing a dynamic marketing plan will focus attention on your ideal customers. Identifying target customers is the first step in your marketing plan, which defines the needs of the market your products or services satisfy and states the objectives your company aims at.The purpose of setting a marketing budget is to lay out spending requirements necessary for meeting the plan’s objectives by gathering all the revenues and costs involved in marketing into one comprehensive document with tables and graphs, as a managerial tool, it balances what is needed to be spend against what can be afforded , and helps make choices about financial priorities.Marketing strategies are concerned with pricing , distribution, promotion, advertising and market segmentation, effective marketing strategies are indispensable for high-standard and action-oriented marketing plans, which provide the direction the product will take and usually result measurable actions.Besides, various environmental factors such as government actions, emerging technology, and even cultural changes may have a positive or negative impact on the market growth potential of your products or services. So developing your marketing message about those factors makes it easy to plan and carry out the marketing activities you need to grow your business.。