会展英语教程 Unit 1
chapter one Conference Planning 《会展英语》课件
• 要确定你所举办的会议是否需要特别许可。
– This could be anything from arranging fees and permission for using recorded music to arranging to have sections of a major street blocked off for traffic control.
• 这（指选择会议的时间和地点）和计划除掉后 院的草一样和简单，或是包括到另一个城市查 看酒店和会址。
– Set up a project timeline with specific tasks that must be accomplished by specific dates.
• 设定一个计划时间表，包括在具体日期必须完 成的具体任务。
• 每一个都不同，但总有些相似点。通过这些相 似点你可以来处理策划会议的步骤。
– This could be as simple as planning to mow the back yard or may involve a visit to another city to view hotel and convention space.
meeting budget is a top priority.
• ( F ) When you set up a project timeline with specific
tasks, it is not necessary for you to select and confirm speakers.
Dialogue A. Planning for the Conference
• The Washington Conference Center will hold a conference several days later. So this conference center is planning for it. Now the talking is between the General Manager of the Washington Conference Center, Mrs. Zhang and the Service Manager Mr. Green.
会展英语课件 第一单元Making an invitation to a Trade Fair
E-invitation: It’s another type of official invitation extended by the Fair. A copied one is valid and can be shared by a group of representatives from the same company. It is sent by e-mail. If you hold an Invitation Card, you could:
e.g. We don‘t usually accept checks, but we’ll make an exception for you. I‘ll make an exception this time, but next time you hand in an essay late I won’t accept it.
Paper Invitation Card: This type of invitation card is a pre-condition for Canton Fair visitors applying for a visa to visit China. One card can be shared by three representatives from the same company. A copied one is invalid. It is sent by mail.
会展英语1-1
Section one: Lead in
In a increasingly digital age, exhibitions are the only media where buyers, sellers and products physically come together---a potent force for business with the following characteristics: Highly targeted Flexible A two-way communication process Neutral sales environment both for buyer and sellers A three–dimensional media Fast market penetration Most cost-effective means of exploring and entering new export market
w: That ‘s why we never give up any chance to
Dialogue 1
days at the fairs than we might otherwise achieve in months. S: Yes, I can see the exhibition industry in China is becoming more mature than ever before. I hope you do a lot of business here. W: Thank you and the same to you.
Dialogue 1
S: You are right ,I’ve sensed a boom in the exhibition industry in China in recent years.Does your company participate in the Kuming Import &Export Commodities Fair every year? W: Yes,I don’t see a good rason not to.Trade fair is one of the most effective mediums for establishing and maintaining customer relations. S: That’s right, Trade fairs involve a two-way communication process, Exhibitions can give and seek information. Most importantly, business is conducted face to face—the most persuasive form of selling, and of building customer relationships.
会展英语-Unit 1
Task 5: Listen and answer
1. What was the topic of the mee2ng? 2. What were the two op2ons for them? 3. What were the factors they consider when making a choice? 4. What were the advantages of the two op2ons? 5. What was the outcome of the mee2ng?
Part II
exhibitor's DIARY
Task 6: Listen and answer
• What were their major purposes for a:ending trade shows? • What was Mar2n asked to do? • How many of them will a:end the show? What do they need to do?
Exhibi2on
sponsor
Task 3: Reading
• Read and finish exercises. • Read again and make sure you understand important concepts and ideas. • Underline exhibi2on-‐related terms and learn them by heart.
Why Exhibit at Trade Show?
• to showcase… • to keep abreast of.. • to network • exis-ng customers • the ebb and flow of… • the state of the art for… • marke-ng mix • to scope out compe--on • to reinforce your market posi-on • a self-‐fulfilling prophecy
会展英语教程 Unit 1
7. Lead time--- the gap between the time an order is placed and the time when shipment is made; the gap between the time when a new product is designed and the time when it is produced.
•
vi. to function as--- to act as, serve as, work as
• cf: functional department
• 2. on an ad hoc basis---not as scheduled, provisionally,
temporary, transient, fleeting
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What is the ranking situation of the market share of meeting industry of the major countries of the world?
On ICCA’s global ranking, USA and Europe dominate in the MICE business, with Vienna ranking first in the meeting industry followed by Singapore and Barcelona in the second and third place respectively. The United Kingdom has managed to surpass France climbing to the fourth place. It is worth mentioning that Australia remains 8th and Switzerland is a newcomer in the global ranking taking 10th place.
《会展情景英语》Unit1会展产业介绍
L: Yes! That’s why we seize every chance to take part in exhibitions.
S: Does your company really benefit by attending exhibitions? L: Yes, at exhibitions, existing clients, and potential buyers, can
it has had rapid and remarkable growth in recent years.自从 建立开放中国会展业以来，近年来它获得了快速和显著的增长。 4. In my opinion, a trade fair is one of the most effective ways to establish and maintain client relationships.在我看来，贸易展览 是建立和维护客户关系的最有效的方法之一。
情景对话
Dialogue 2
Student Wu is consulting with Professor Liu about China Import and Export Fair. He is an university student and desires to be a volunteer at the China Import and Export Fair. W=student Wu L=Professor Li
无忧PPT整理发布
L: Hello Mr. Shen. How nice to see you here again. S: Me too. It has been five years since we last met in Jilin. How are
会展英语Unit_1_Preparations_for_ExhibitionsPPT课件
中国国际展览中心
德国柏林国际会展 中心
2010上海世界博览 会
I. Lead-in Practice
Task 1 Vocabulary: Look at the pictures. Work with your
partner and English names of the exhibition buildings or logos.
Founding place Initial name (French) Number of members
Current name
1925 Milan
Union des Foires Internationales
a person, company, or organization that has made or owns something shown in an exhibition
II. Reading
Passage 1 UFI and Exhibitions
• tagline: n. a variant of a branding slogan typically used in marketing materials and advertising 标语；口号
上海世博会中国馆
香港会议展览中心
国际展览联盟 （全球展览业协会）
I. Lead-in Practice
Task 2 Brainstorming: Match the terms in column A with
the definitions in column B.
A
B
organizer exhibitor
sponsor
a company that arranges for goods to be transported
会展英语Unit_1_Preparations_for_Exhibitions
someone whose job is to choose and buy goods for a large store, factory, or shop to sell
someone who visits a place or an event
buyer
a person or business that pays money to support an event
information from the text.
UFI (The Global Association of the Exhibition Industry)
Founding time
Founding place Initial name (French) Number of mema store that sells the goods of a particular manufacturer or wholesaler 出售特定制造商或批发商的货物的商店
II. Reading
Task 1 Read the text and fill in the form below with the
上海世博会中国馆
香港会议展览中心
国际展览联盟 （全球展览业协会）
I. Lead-in Practice
Task 2 Brainstorming: Match the terms in column A with
the definitions in column B.
A
B
organizer exhibitor
a person, company, or organization that has made or owns something shown in an exhibition
会展英语Unit One Meetings(会议类别)
4
Conference. Confer means to bring together. Two people can confer, but conferences often count large numbers of participants. Attendees at a conference have like careers or interests. A conference could be made up solely of chemical engineers or a conference on chemical genetic engineering might involve chemists, engineers, doctors, researchers. Conference is one of the most commonly used terms for meeting.
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II. Business Skills（业务技能） Sample Functional Expenses and Income Budgets for Meeting ABC Expenses
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III. key Terms（关键词语） meeting organizer 会议主办者 convention （全国性）大会 congress （全国性或国际性）代表大会 conference （行业或专业性）会议 council 理事会 seminar 研讨会 forum 论坛 symposium （专家参加的）学术会议 retreat （远离喧嚣的）静修会、封闭式的会议 workshop 研讨班 clinic （问题）诊断会 lecture 演讲会
会展英语实用英语教程李红英课件unit1
Warm-up
Dialogues
Writing
Reading
Dialogue 2. Asking for Information about a Trade Fair
A potential exhibitor Mr. Smith telephones the trade fair to ask for information. Ms. Zhang, an assistant of the fair, answers the phone call. S:Good morning. I’m calling because I saw your ad in China Daily this morning about your Trade Fair. Z: Thank you. Let me give you some information about it. The trade fair will be held in Guangzhou, China, from April 15th to 30th. If you want to attend it, you can download the Application Form from the net. S: OK. How about the deadline for registration﹖ 3
中国会展业现状与展望
The Present and Future of China’s Exhibition Industry
一、中国会展业现状的特点
Characteristics of China’s Exhibition Industry
中国经济发展为会展业创造条件
Chinese economy’s take-off paved the way for the exhibition industry
会展英语Unit1
7. Choosing the venue that works best for your show involves many important considerations.
要选择最适合你的展览场馆，应进行多方面的考虑。 8. There are about 15 000 products on display.
Situational Dialogues
Dialogue 1 Dialogue 2
Notes on the Dialogues:
1. Kunming Import & Export Commodities Fair 昆明进出口商品交易会 2. two-way communication 双向沟通 3. web page 网页 4. Nothing beats the impact of a live demonstration.
necessary parties ➢sourcing exhibitors or speakers relevant to the
theme of the exhibition ➢planning the program ➢executing the exhibition plan
Section Two: Speak and Act
18. publicize v. 宣传，宣扬 19. registered a. 注册的，登记过的 20. theme n. 主题 21. scale n. 范围，规模 22. accompany v. 陪伴，陪同 23. delegation n. 代表团 24. interpreter n. 译员，口译者 25. volunteer n. 志愿者
Lesson Two Planning the Exhibition
会展英语
第一部分会展简介about MICE第一节会展的定义和分类Definition and Classification of MICE一．会议的分类二．展览的分类第二节会展中心常见的组织结构和职位Organization Chart and Position of Convention and Exhibition Center一．会展中心常见的组织结构Organization Chart of a Convention and Exhibition Center二．会展中心常见职位Position of a Convention and Exhibition Center第二部分展览及其服务Exhibition and Service第一章招展Exhibition Invitation第一节展会招展函的主要内容及样板Main Contents and Sample of the Exhibition Invitation Letter一．招展函的主要内容Main Contents of the Exhibition Invitation Letter二．招展函样板Exhibition Invitation Letter Samples1.展会介绍2.以往展会回顾3.本届展会的特色和创新之处4.展会招商和宣传推广计划-1---传统展会5.展会招商和宣传推广计划-2—传统展会6.参展办法7.其他信息第二节参展信息手册的主要内容及样板Main Contents and Samples of the Exhibitor Manual一．参展信息手册的主要内容Main Contents of the Exhibitor Manual二．参展信息手册样板Exhibitor Manual Samples(一)前言1样板1—侧重性前言2. 样板2—一般性前言(二) 展览场地基本情况1. 展馆交通图样板2. 展馆及展区平面图3. 展览场地的技术参数展馆的水电供应情况等(三)展会的基本信息(四)展会规则1. 有关证件的使用和管理规定Regulation of Badge Usage and Issue2. 消防及安全条例Fire and safety Regulation3. 展品安全及其保险（Exhibit Security and Insurance）4. 展出规定Stand Operation5. 展台清洁Stand Cleaning6.展馆损坏及赔偿Ｈall Damage & Penalty7.知识产权Intellectual Properey Rights8.不可抗力Force Majeure(五)展位搭建指南（六）展品运输指南（七）旅游指南（八）相关表格1. VIP客户邀请申请表2. invitation Tickets Application Form 参观券申请表3．Exhibitor Passport Application form 参展商通行证申请表4. 境外人员邀请函5. Contractors information 承包商资料录入表6. Exhibit Detail 展品资料7. Invitation Letter for Visa Application 申请签证邀请函第三节报名与预订展位Application and Booth Reservation一．受理参展商报名与预订操作流程Flow-chart of Handling with Application and Booth Reservations二．受理国内客商出国参展，观战申请一般流程Flow-Chart of Handing with Application for Outbound Exhibitions三．受理展位预订需特别留意的要素Key Factors in Booth Reservation Record四．展位预订表样本Samples of Booth Reservation Form1.展会承办商向展馆预订展位2.参展商向展会组织方预订展位3.参展商通过展会组织方预订客房4.展位租金标准（样板）五．展位预订确认书Letter of Confirmation六．常见的展位类型Booth Types1光地展位Raw Space/Bare Space2.摊位Booth七．展会设备收费价格表样板Service Rate Chart Samples1.展台用水,电，气价目表Price for Water Supply, Electricity and Compressed Air2.电器及通讯设备租用Additional Equipment Rental3.道具租赁价目表Rental for Furniture4.花租赁价目表Rental for Flowers and Plants八，经典对话Classical Workplace Dialogue九．常用句型Useful Drills第二章布展Exhibition Installation第一节报关Customs Declaration一．展览会备案Exhibition Reporting and Registering二．一般展品出入境通关流程Flow-Chart for General Exhibits to get Through the Customs1.国外展品入境通关流程图2.国外展品出境通关流程图3.国外展品出入境报关手续流程图三．常用报关单证Frequently Used Documentation for Customs Declaration1.国外展品进出境所需报关单证2.国内展品出入境报关的主要单证四．常用报关单证样板Documentation Samples1,出口货物报关单样板2.展品报关清册样板3.暂准展览报关清单样本4.进口展览品报关清单样板5.代理报关委托书样板6.原产地证明书样板五．展品进口报关常见形式Common Methods of Import Declaration1.ATA形式2.保税形式3.再出口形式4.进口形式第二节展品运输与保险Exhibits Transportation and Insurance一．展品运输Exhibits Transportation1.展品运输流程图二，展品运输指南样板Sample of Transportation Guidelines1.指定承运商的联系方式Official Freight Forwarder2.货运途径Shipping Routing3.收获人信息Consignee4.运输时间安排表Shipping Deadline5.所需交付的文件Required Documentation6.唛头和包装要求Case Marking and Pacing Requirement7.服务及收费标准Services and Rates for Handing8.保险Insurance9.其他说明Others三．代理运输合同Transportation Agreement第三节展台搭建拆卸Booth Construction and Dismantling一，展台搭建的原则Principles for Booth Construction二，展台承建与租赁服务Construction and Rental Services1.标准摊位装修表格样板2.Standard Package Stand Configuration 标准展台基本设施3.标准摊位装修表格样板4.特殊装修申请表样板三．展台搭建与拆卸须知Instruction for Booth Construction and Dismantling1.标准展台Standard Booth2.光地展台Raw Space3.两曾式展台设计Double-Deck Booth Design4.展馆室内吊点Hanging Points5.非大会指定搭建商登记流程Registration Procedure for Non-Official StandfittingContractors6.展馆管理费用Hall Management Fee7.施工押金Construction Deposit8.加班费用Overtime Charge9.展台清洁Stand Cleaning10.电力供应Electricity Supply11.预订额外设施Additional Facilities实用职业英语会展英语主编：胡志勇Unit1.Historical Development of ExhibitionsUnit2.Value of ExhibitionUnit3 Regional Development of ExhibitionUnit4 International and National Exhibition Organization会展英语Unit 1 Trade ShowTextA How to Organize a Trade Show?TextB How to Organize a Trade Show Display?Unit 2 Exhibition PlanningTextA A Guide to Successful Exhibition Planning in ChinaTextB The 20th China Harbin International Economic and Trade FairUnit 3 Booth DesignText A Exhibition Booth DesignText B how to Create an Exhibit Booth for ImpactUnit 4 Propaganda and ServicesText A Propaganda and Services of the Target CustomersText B Services of the Target CustomersUnit 5 Shanghai World ExpoText A Another Coming-of-age Party for Brand ChinaText B Exibition Registration ProcedureUnit 6 Canton FairText A Canton Fair Sends Multiple Signals on Promoting China's Double-Stable Policy to Ensure Forign Trade Continued to RecoverText B Canton FairUnit 7 Shanghai Auto ExpoText A The 13th Intermational Automobile and Manufacturing Technology Exhibition Strikes High Profile Pose Next SpringText B How to Organize an ExhibitionUnit 8 Exhibition Industry Development in ChinaText A China Has Become the Focus of World Attenion Exhibition Big CountryText B Third Shanghai Intermational Sofware and Applied Products Exhibition 2009Unit 9 Exhibition ServicesText A Exhibitor Service KitText B Hotel Reservation FormUnit 10 Cninese Exhibition IndustryText A Brief Report on the Chinese Exhibition IndustryText B Exhibitor Identification Form and Free Entry in Exhibits Preview/Virtual Booth Appendix:Exhibition Term会展英语Chapter 1 展会性质确定Confirmation of the Exhibition Character Unit 1 综合会展Comprehensive ExhibitionUnit 2 专业会展Professional ExhibitionChapter 2 展会流程介绍Introduction of the Exhibition Procedure Unit 1 展会时间Exhibition TimeUnit 2 展间交通Exhibition TrafficUnit 3 展见会议Exhibition MeetingChapter 3 展会合同签订Signing Exhibition ContractUnit 1 权力义务Rights and ObligationsUnit 2 付款方式PaymentChapter 4 展会效果确定Confirmation of the Exhibition Impression Unit 1 普效展厅General Exhibition HallUnit 2 特效展厅Special Exhibition HallChapter 6 地接工作介绍Reception Work IntroductionUnit 1 定点集合Setting the Time of AssemblingUnit 2 预定航班Making a Flight ReservationUnit 3 准时接机Meeting at the Airport on TimeUnit 4 地接交通Local TrafficUnit 5 入住酒店Checking into a HotelUnit 6 安排旅游Arranging a TravelUnit 7 展前布置Making Arrangements before an ExhibitionUnit 8 展品运输Exhibit ShippingChapter 7 展品入场介绍Introduction of Exhibition Opening Entrance Unit 1 开闭管时间Opening and Closing TimeUnit 2 通道指引Route DirectionUnit 3 登记指引Register DirectionChapter 8 展厅介绍Exhibition Hall IntroductionUnit 1 功能展厅Functional Exhibition HallUnit 2 国家展厅National Exhibition Hall。
会展英语1
德国森根堡自然博物馆
建在法兰克福市的森根 堡自然博物馆是德国最 大的自然博物馆，也是 世界上最著名的一流博 物馆之一。
森根堡自然博物馆从世 界各地收集的动植物标 本、古生物化石标本和 矿物岩石标本有数百万 件，许多馆藏都是稀世 之宝。
卢浮宫（Musé e du Louvre）
世界上最古老、最大、最 著名的博物馆之一。位 于法国巴黎市中心的塞 纳河北岸（右岸），始 建于1204年，历经800 多年扩建、重修达到今 天的规模。也是法国历 史上最悠久的王宫。
What is MICE English?
会展英语是一门有专业内容的英语工具类课程，
需要搜集、记忆、掌握专业词汇。学习、了解 专业词汇越多，效果越好。
学习会展英语对我们的未来工作有实际价值，
将在未来的工作中直接使用，会展是一种国际 化的重要表现形式。
本学期课程安排：完成 Unit 1--Unit 16 教学，
展会搜索
展会洽谈 展会后续
1. 世界著名展馆
大英博物馆 英国国家博物馆（British Museum），又名不列颠博物 馆，位于英国伦敦新牛津大街 北面的大罗素广场，成立于 1753年，1759年1月15日起正 式对公众开放，是世界上历史 最悠久、规模最宏伟的综合性 博物馆，也是世界上规模最大、 最著名的博物馆之一。藏品主 要是英国于18世纪至19世纪发 起的战争中掠夺得来。主要受 害国家包括希腊、埃及及中国 等。
会展英语实用英语教程李红英课件unit1
Warm-up
Dialogues
Writing
Reading
Blocked Style
Letterhead Date Inside Name & Address Salutation Body
Closing
Signature
Warm-up
Dialogues
Writing
Reading
Modified Style
Letterhead Date Inside Name & Address Salutation
Body
Closing
Signature
Warm-up
Dialogues
Writing
Reading
Complimentary Close
Sincerely yours, Yours sincerely, Respectfully yours, Yours truly, Yours cordially, Very truly yours,
Warm-up
Dialogues
Writing
Reading
Thank you!
Warm-up
Dialogues
Writing
Reading
Warm-up
Dialogues
Writing
Reading
Sample 2. Write a reply letter for an invitation
Dear Mr. Su, Thank you for your letter of 15 February and I am pleased to confirm our company’s participation in your exhibition in April. Since it is the first time for us to attend this kind of exhibition, we would be grateful if you could send us further details about the fair. I look forward to attending the exhibition. Yours sincerely Bill Martin Bill Martin Purchasing Manager
会展英语
第一部分会展简介about MICE第一节会展的定义和分类Definition and Classification of MICE一．会议的分类二．展览的分类第二节会展中心常见的组织结构和职位Organization Chart and Position of Convention and Exhibition Center一．会展中心常见的组织结构Organization Chart of a Convention and Exhibition Center二．会展中心常见职位Position of a Convention and Exhibition Center第二部分展览及其服务Exhibition and Service第一章招展Exhibition Invitation第一节展会招展函的主要内容及样板Main Contents and Sample of the Exhibition Invitation Letter一．招展函的主要内容Main Contents of the Exhibition Invitation Letter二．招展函样板Exhibition Invitation Letter Samples1.展会介绍2.以往展会回顾3.本届展会的特色和创新之处4.展会招商和宣传推广计划-1---传统展会5.展会招商和宣传推广计划-2—传统展会6.参展办法7.其他信息第二节参展信息手册的主要内容及样板Main Contents and Samples of the Exhibitor Manual一．参展信息手册的主要内容Main Contents of the Exhibitor Manual二．参展信息手册样板Exhibitor Manual Samples(一)前言1样板1—侧重性前言2. 样板2—一般性前言(二) 展览场地基本情况1. 展馆交通图样板2. 展馆及展区平面图3. 展览场地的技术参数展馆的水电供应情况等(三)展会的基本信息(四)展会规则1. 有关证件的使用和管理规定Regulation of Badge Usage and Issue2. 消防及安全条例Fire and safety Regulation3. 展品安全及其保险（Exhibit Security and Insurance）4. 展出规定Stand Operation5. 展台清洁Stand Cleaning6.展馆损坏及赔偿Ｈall Damage & Penalty7.知识产权Intellectual Properey Rights8.不可抗力Force Majeure(五)展位搭建指南（六）展品运输指南（七）旅游指南（八）相关表格1. VIP客户邀请申请表2. invitation Tickets Application Form 参观券申请表3．Exhibitor Passport Application form 参展商通行证申请表4. 境外人员邀请函5. Contractors information 承包商资料录入表6. Exhibit Detail 展品资料7. Invitation Letter for Visa Application 申请签证邀请函第三节报名与预订展位Application and Booth Reservation一．受理参展商报名与预订操作流程Flow-chart of Handling with Application and Booth Reservations二．受理国内客商出国参展，观战申请一般流程Flow-Chart of Handing with Application for Outbound Exhibitions三．受理展位预订需特别留意的要素Key Factors in Booth Reservation Record四．展位预订表样本Samples of Booth Reservation Form1.展会承办商向展馆预订展位2.参展商向展会组织方预订展位3.参展商通过展会组织方预订客房4.展位租金标准（样板）五．展位预订确认书Letter of Confirmation六．常见的展位类型Booth Types1光地展位Raw Space/Bare Space2.摊位Booth七．展会设备收费价格表样板Service Rate Chart Samples1.展台用水,电，气价目表Price for Water Supply, Electricity and Compressed Air2.电器及通讯设备租用Additional Equipment Rental3.道具租赁价目表Rental for Furniture4.花租赁价目表Rental for Flowers and Plants八，经典对话Classical Workplace Dialogue九．常用句型Useful Drills第二章布展Exhibition Installation第一节报关Customs Declaration一．展览会备案Exhibition Reporting and Registering二．一般展品出入境通关流程Flow-Chart for General Exhibits to get Through the Customs1.国外展品入境通关流程图2.国外展品出境通关流程图3.国外展品出入境报关手续流程图三．常用报关单证Frequently Used Documentation for Customs Declaration1.国外展品进出境所需报关单证2.国内展品出入境报关的主要单证四．常用报关单证样板Documentation Samples1,出口货物报关单样板2.展品报关清册样板3.暂准展览报关清单样本4.进口展览品报关清单样板5.代理报关委托书样板6.原产地证明书样板五．展品进口报关常见形式Common Methods of Import Declaration1.ATA形式2.保税形式3.再出口形式4.进口形式第二节展品运输与保险Exhibits Transportation and Insurance一．展品运输Exhibits Transportation1.展品运输流程图二，展品运输指南样板Sample of Transportation Guidelines1.指定承运商的联系方式Official Freight Forwarder2.货运途径Shipping Routing3.收获人信息Consignee4.运输时间安排表Shipping Deadline5.所需交付的文件Required Documentation6.唛头和包装要求Case Marking and Pacing Requirement7.服务及收费标准Services and Rates for Handing8.保险Insurance9.其他说明Others三．代理运输合同Transportation Agreement第三节展台搭建拆卸Booth Construction and Dismantling一，展台搭建的原则Principles for Booth Construction二，展台承建与租赁服务Construction and Rental Services1.标准摊位装修表格样板2.Standard Package Stand Configuration 标准展台基本设施3.标准摊位装修表格样板4.特殊装修申请表样板三．展台搭建与拆卸须知Instruction for Booth Construction and Dismantling1.标准展台Standard Booth2.光地展台Raw Space3.两曾式展台设计Double-Deck Booth Design4.展馆室内吊点Hanging Points5.非大会指定搭建商登记流程Registration Procedure for Non-Official StandfittingContractors6.展馆管理费用Hall Management Fee7.施工押金Construction Deposit8.加班费用Overtime Charge9.展台清洁Stand Cleaning10.电力供应Electricity Supply11.预订额外设施Additional Facilities实用职业英语会展英语主编：胡志勇Unit1.Historical Development of ExhibitionsUnit2.Value of ExhibitionUnit3 Regional Development of ExhibitionUnit4 International and National Exhibition Organization会展英语Unit 1 Trade ShowTextA How to Organize a Trade Show?TextB How to Organize a Trade Show Display?Unit 2 Exhibition PlanningTextA A Guide to Successful Exhibition Planning in ChinaTextB The 20th China Harbin International Economic and Trade FairUnit 3 Booth DesignText A Exhibition Booth DesignText B how to Create an Exhibit Booth for ImpactUnit 4 Propaganda and ServicesText A Propaganda and Services of the Target CustomersText B Services of the Target CustomersUnit 5 Shanghai World ExpoText A Another Coming-of-age Party for Brand ChinaText B Exibition Registration ProcedureUnit 6 Canton FairText A Canton Fair Sends Multiple Signals on Promoting China's Double-Stable Policy to Ensure Forign Trade Continued to RecoverText B Canton FairUnit 7 Shanghai Auto ExpoText A The 13th Intermational Automobile and Manufacturing Technology Exhibition Strikes High Profile Pose Next SpringText B How to Organize an ExhibitionUnit 8 Exhibition Industry Development in ChinaText A China Has Become the Focus of World Attenion Exhibition Big CountryText B Third Shanghai Intermational Sofware and Applied Products Exhibition 2009Unit 9 Exhibition ServicesText A Exhibitor Service KitText B Hotel Reservation FormUnit 10 Cninese Exhibition IndustryText A Brief Report on the Chinese Exhibition IndustryText B Exhibitor Identification Form and Free Entry in Exhibits Preview/Virtual Booth Appendix:Exhibition Term会展英语Chapter 1 展会性质确定Confirmation of the Exhibition Character Unit 1 综合会展Comprehensive ExhibitionUnit 2 专业会展Professional ExhibitionChapter 2 展会流程介绍Introduction of the Exhibition Procedure Unit 1 展会时间Exhibition TimeUnit 2 展间交通Exhibition TrafficUnit 3 展见会议Exhibition MeetingChapter 3 展会合同签订Signing Exhibition ContractUnit 1 权力义务Rights and ObligationsUnit 2 付款方式PaymentChapter 4 展会效果确定Confirmation of the Exhibition Impression Unit 1 普效展厅General Exhibition HallUnit 2 特效展厅Special Exhibition HallChapter 6 地接工作介绍Reception Work IntroductionUnit 1 定点集合Setting the Time of AssemblingUnit 2 预定航班Making a Flight ReservationUnit 3 准时接机Meeting at the Airport on TimeUnit 4 地接交通Local TrafficUnit 5 入住酒店Checking into a HotelUnit 6 安排旅游Arranging a TravelUnit 7 展前布置Making Arrangements before an ExhibitionUnit 8 展品运输Exhibit ShippingChapter 7 展品入场介绍Introduction of Exhibition Opening Entrance Unit 1 开闭管时间Opening and Closing TimeUnit 2 通道指引Route DirectionUnit 3 登记指引Register DirectionChapter 8 展厅介绍Exhibition Hall IntroductionUnit 1 功能展厅Functional Exhibition HallUnit 2 国家展厅National Exhibition Hall。
5961会展英语课后练习答案及课文翻译(自考用)
《会展英语》（English for Trade Show and Convention）彭青龙、蓝星、葛建光 编著，上海交通大学出版社，2009年4月第一版课后练习参考答案及课文参考译文附录1课后练习参考答案Unit11. Special terms translation.1)会展业2)展览会、博览会3)贸易展览会4)sample display5)product show rooms6)exhibition organization2. Reading comprehension.1 C2 A3 D4 B5 A6 A7 C8 A9 C 10 D3. Reading comprehension.1 C2 D3 A4 D5 C4. Translate the following sentences into Chinese.1)筹会时间需多久？他在会议室的留言版上留了言吗？2)由于会展业有巨大的经济效益和社会效益，很多国家，尤其是发展中国家，为了振兴国民经济，都将发展会展业作为头等大事。
3)通过世博会，不但可以了解参展的国家和人民，而且懂得他们是怎样处理这些大项目的。
4)世界各国汇聚国际博览会，探讨经济问题，展示各自最佳的奇妙、创新之作。
5)在组织与举办全球展览会方面，德国独占鳌头。
德国承办全世界三分之二的主要商业展览，而且世界十大展览公司中有六家都来自德国。
Unit 21)展览会批文2)品牌知名度3)招展4)potential exhibitors5)similar exhibition6)audience invitation2. Cloze test.1 C2 D3 A4 C5 A6 B7 B8 D9 C 10 C3. Reading comprehension.1 C2 A3 C4 D5 A4. Translate the following sentences into Chinese.1)谁将主持管理层会议？2)劳驾，请问接待室在哪里？3)出席会议时，我们每人都必须佩戴标有名字的胸卡。
会展英语
How to book a stand?
I’d like to book the stand now. This is the kind of stand I am looking for. The
price is reasonable. I’ll take it. Can I book a stand in the left corner? Can I register over the phone?
What’s your budget for...? The price of a standard booth is... The minimum cost for attending the exhibition is... The maximum cost for attending the exhibition is... The price varies according to... I’m sorry, but I can’t. That’s the lowest I can go. Our budget for a standard booth is...
booth n. 货摊, 展台 overwhelming adj. 压倒的, 巨大 的 experienced adj. 富有经验的 exhibitor n. 参展商 novice n. 新手, 初学者 attractive adj. 吸引人的 vary vi. 变化, 不同 texture n. 质地, 纹理, 结构 visually adv. 在视觉上 differentiate vt.& vi. 区别, 区分 immediate adj. 直接的, 立即的 glance n. 一瞥, 匆匆一看 benefit n. 利益, 好处 consider vt. 考虑, 照顾, 认为 averagely adv. 平均地, 一般地 net adj. 净的, 纯的 aisle n. 走廊, 过道 due to 由于, 应归于 generally adv. 一般地 melting adj. 溶解的, 混合的 isle n. 小岛, 展台 structure n. 结构, 构造 precisely adv. 正好, 准确地 judge vt. 鉴定, 判断 highlighted adj. 突出的 unique adj. 唯一的, 独特的 subtly adv. 精细地, 巧妙地
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MICE industry and their differences 3. have some idea of the role of technology and the green
Any disputes arising in the course of the exeld be settled through amicable negotiations, and arbitration or litigation can only be the last resort.
to memorize the Technical Terms and Proper Nouns V. Explaining the Exercises in Workshop Activities (with keys)
I. word study
• 1. function ----
• function---- n.:
4. MICE
Step Three: Text Reading for Inputs
I. Word study II. Grammatical structure III. Questions assisting understanding? IV. Classroom Activity: Ask the students
• A. There is a function this evening for the purpose of new product presentation.
• B. Price is the function of the relationship between supply and demand.
approach towards meeting 4. remember the important terminology as listed
hereinafter.
Step Two: Listening for Warming up
I. Before listening, explain the following words: 1. perk----(usually in plural) extra pay or benefits as a result of certain performance 2. diversity--- the feature or nature of being many and different 3. function center----a venue where a large party can be held 4. resort---- beauty spot or other places of interest resort to law / arms/forces
•
vi. to function as--- to act as, serve as, work as
• cf: functional department
• 2. on an ad hoc basis---not as scheduled, provisionally,
temporary, transient, fleeting
abbreviation (acronym)for the several separate yet converging activities?
Keys
1. People have meetings for the purposes of sharing information and to discuss and solve problems.
Lecture One
Step One: Assigning the Learning Tasks:
After studying this unit, you are expected to be able to: 1. distinguish meeting, incentive travels, conference,
5. lodge---- a hotel of any size, (Am.E) place of interest to lodge / file / raise a claim with
6. mega ---( misprinted as megs in the textbook) very big
2. Some people define an incentive travel as an event often held overseas and specially designed to be a “perk” or reward for attendees.
3. Exhibitions, which may also be called shows or trade fairs, are activities designed for targeted shareholders or suppliers of products,equipment and services, to demonstrate and promote their products to a certain market.
II. Listen to the passage and answer the following questions
1. Why do people have meetings? 2. What is the definition of an incentive
travel? 3. What is an exhibition? 4. What is the term that is a collective