可口可乐发言稿中英文范文参考
销售可乐英文作文
销售可乐英文作文Title: Selling Coca-Cola: A Refreshing Journey。
Introduction:Coca-Cola, a globally recognized beverage, has captured the hearts and taste buds of millions around the world. Its iconic taste, coupled with effective marketing strategies, has made it a staple in many cultures. In this essay, we will explore the art of selling Coca-Cola and the impact it has on consumers.History of Coca-Cola:Coca-Cola has a rich history dating back to the late19th century when it was first concocted by pharmacist John Pemberton in Atlanta, Georgia. Initially sold as a medicinal tonic, Coca-Cola quickly gained popularity forits refreshing taste. Over the years, the brand has evolved into a cultural phenomenon, synonymous with happiness andjoy.Understanding the Market:Before delving into the sales process, it is essentialto understand the target market for Coca-Cola. The beverage appeals to a wide demographic, spanning across age groups and socio-economic backgrounds. Its universal appeal liesin its ability to quench thirst and provide a moment of refreshment in any situation.Effective Marketing Strategies:One of the key factors behind Coca-Cola's success isits innovative marketing strategies. From iconicadvertising campaigns to sponsorships of major events like the Olympics and FIFA World Cup, Coca-Cola ensures itsbrand remains top-of-mind for consumers. Additionally, partnerships with popular influencers and celebrities helpto reinforce its image as a trendy and aspirational product.Engaging Consumers:In today's digital age, engaging consumers goes beyond traditional advertising methods. Coca-Cola leverages social media platforms to interact with its audience directly. Through creative content and interactive campaigns, the brand fosters a sense of community among its consumers, encouraging them to share their Coca-Cola experiences online.In-Store Promotions:At the point of sale, Coca-Cola employs various tactics to entice consumers to make a purchase. Eye-catching displays, promotional offers, and strategic placementwithin stores are all part of the brand's retail strategy. By creating an inviting shopping environment, Coca-Cola increases the likelihood of impulse buys and brand loyalty.Embracing Sustainability:In recent years, there has been a growing emphasis on sustainability within the beverage industry. Coca-Cola hasresponded to this trend by investing in eco-friendly packaging and reducing its carbon footprint. By aligning with consumer values, the brand not only attracts environmentally conscious consumers but also enhances its reputation as a responsible corporate citizen.Conclusion:Selling Coca-Cola is more than just moving units; it's about creating memorable experiences for consumers. Through effective marketing, engaging promotions, and a commitment to sustainability, Coca-Cola continues to hold its position as a global leader in the beverage industry. As we look to the future, one thing remains certain: the allure of Coca-Cola will continue to captivate consumers for generations to come.。
销售可乐英文作文
销售可乐英文作文Are you a fan of fizzy drinks? Do you love therefreshing taste of cola? Look no further, because we have the perfect drink for you – Coca-Cola! With its iconic red label and delicious, bubbly flavor, Coca-Cola is theultimate choice for anyone looking for a satisfying andthirst-quenching beverage.Imagine cracking open a cold can of Coca-Cola on a hot summer day. The crisp, effervescent bubbles tickle yourtaste buds as you take that first sip, and the sweet, caramel-like flavor dances on your tongue. It's an experience like no other – one that brings joy and satisfaction with every gulp.But Coca-Cola isn't just about the taste – it's about the experience. Whether you're enjoying a casual get-together with friends, watching a thrilling sports game, or simply relaxing at home, Coca-Cola is the perfect companion. Its versatility and universal appeal make it a must-havefor any occasion.And let's not forget about the iconic Coca-Cola advertisements that have captured the hearts of people around the world. From the classic Santa Claus campaigns to the catchy jingles that have become ingrained in popular culture, Coca-Cola has a way of bringing people together and spreading happiness.So, what are you waiting for? Grab a bottle or can of Coca-Cola today and experience the joy of this belovedfizzy drink for yourself. It's more than just a beverage –it's a symbol of happiness, togetherness, and the simple pleasures of life. Cheers to Coca-Cola!。
饮料品评会作文可乐自述
饮料品评会作文可乐自述英文回答：Hi everyone, my name is Coca-Cola, and I'm a carbonated soft drink. I'm made with carbonated water, sugar, caffeine, and natural flavors. I'm one of the most popular drinks in the world, and I've been around for over 130 years.I was invented in 1886 by Dr. John Pemberton, a pharmacist from Atlanta, Georgia. He was looking for a wayto create a healthy drink that would help with digestionand headaches. He experimented with different ingredients, and eventually he came up with Coca-Cola.The original Coca-Cola recipe was a secret, and itstill is today. However, we do know that it contains caffeine, sugar, water, and natural flavors. The exactratio of ingredients is a closely guarded secret.Coca-Cola is a refreshing and delicious drink. It'sperfect for any occasion, whether you're at a party, at home, or on the go. I'm also a great mixer for cocktails.I'm proud to be one of the most popular drinks in the world. I've been enjoyed by people of all ages for over 130 years. I'm a symbol of happiness and refreshment, and I'm always happy to make people smile.中文回答：大家好！我是Coca-Cola，是一种碳酸软饮料。
可口可乐英文广告文案
可口可乐英文广告文案（经典版）编制人：__________________审核人：__________________审批人：__________________编制单位：__________________编制时间：____年____月____日序言下载提示：该文档是本店铺精心编制而成的，希望大家下载后，能够帮助大家解决实际问题。
文档下载后可定制修改，请根据实际需要进行调整和使用，谢谢!并且，本店铺为大家提供各种类型的经典范文，如总结计划、党团报告、合同协议、策划方案、演讲致辞、规章制度、条据文书、教学资料、作文大全、其他范文等等，想了解不同范文格式和写法，敬请关注!Download tips: This document is carefully compiled by this editor. I hope that after you download it, it can help you solve practical problems. The document can be customized and modified after downloading, please adjust and use it according to actual needs, thank you!Moreover, our store provides various types of classic sample essays, such as summary plans, party and youth league reports, contract agreements, planning plans, speeches, rules and regulations, doctrinal documents, teaching materials, complete essays, and other sample essays. If you would like to learn about different sample formats and writing methods, please stay tuned!可口可乐英文广告文案可口可乐的广告语的创作是一项需要灵感与不断创新工作，广告语的文体形式并无定式，需要从业者在具体工作中不断创造和完善。
可口可乐英文介绍【精品】
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines internationally. The Coca-Cola Company claims that the beverage is sold in more than 200 countries. It is produced by The Coca-Cola Company in Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.
TED演讲_从可口可乐中学生意经 中英对照翻译
One of my favorite parts of my job at the Gates Foundation is that I get to travel to the developing world, and I do that quite regularly. And when I meet the mothers in so many of these remote places, I'm really struck by the things that we have in common. They want what we want for our children and that is for their children to grow up successful, to be healthy, and to have a successful life. But I also see lots of poverty, and it's quite , both in the scale and the scope of it. My first trip in India, I was in a person's home where they had dirt floors, no running water, no electricity, and that's really what I see all over the world. So in short, I'm startled by all the things that they don't have. But I am surprised by one thing that they do have: Coca-Cola.Coke is everywhere. In fact, when I travel to the developing world, Coke feels ubiquitous. And so when I come back from these trips, and I'm thinking about development, and I'm flying home and I'm thinking, "We're trying to deliver to people or vaccinations," you know, Coke's success kind of stops and makes you wonder: how is it that they can get Coke to these far-flung places If they can do that, why can't governments and NGOs do the same thing And I'm not the first person to ask this question. But I think, as a community, we still have a lot to learn. It's , if you think about Coca-Cola. They sell billion servings every single day. That's like every man, woman and child on the planet having a serving of Coke every week. So why does this matter Well, if we're going to speed up the progress and go even faster on the set of Development Goals that we're set as a world, we need to learn from the innovators, and those innovators come from every single sector. I feel that, if we can understand what makes something like Coca-Cola ubiquitous, we can apply those lessons then for the public good.Coke's success is relevant, because if we can analyze it, learn from it, then we can save lives. So that's why I took a bit of time to study Coke. And I think there are really three things we can take away from Coca-Cola.They take real-time data and immediately feed it back into the product. They tap into local talent, and they do incredible marketing. So let's start with the data. Now Coke has a very clear bottom line -- they report to a set of shareholders, they have to turn a profit. So they take the data, and they use it to measure progress. They have this very continuous feedback loop. They learn something, they put it back into the product, they put it back into the market. They have a whole team called "Knowledge and Insight." It's a lot like other consumer companies. So if you're running Namibia for Coca-Cola, and you have a 107 constituencies, you know where every can versus bottle of Sprite, Fanta or Coke was sold, whether it was a cornerstore, a supermarket or a . So if sales start to drop, then the person can identify the problem and address the issue.Let's contrast that for a minute to development. In development, the evaluation comes at the very end of the project. I've sat in a lot of those meetings, and by then, it is way too late to use the data. I had somebody from an NGO once describe it to me as bowling in the dark. They said, "You roll the ball, you hear some pins go down. It's dark, you can't see which one goes down until the lights come on, and then you an see your impact." Real-time data turns on the lights.So what's the second thing that Coke's good at They're good at tapping into that local entrepreneurial talent. Coke's been in Africa since 1928, but most of the time they couldn't reach the distant markets, because they had a system that was a lot like in the developed world, which was a large truck rolling down the street. And in Africa, the remote places, it's hard to find a good road. But Coke noticed something -- t hey noticed that local people were taking the product, buying it in bulk and then reselling it in these hard-to-reach places. And so they took a bit of time to learn about that. And they decided in 1990 that they wanted to start training the local entrepreneurs, giving them small loans. They set them up as what they called micro-distribution centers, and those local entrepreneurs then hire sales people, who go out with bicycles and pushcarts and wheelbarrows to sell the product. There are now some 3,000 of these centers employing about 15,000 people in Africa. In Tanzania and Uganda, they represent 90 percent of Coke's sales. Let's look at the development side.What is it that governments and NGOs can learn from Coke Governments and NGOs need to tap into that local entrepreneurial talent as well, because the locals know how to reach the very hard-to-serve places, their neighbors, and they know what motivates them to make change. I think a great example of this is Ethiopia's new health extension program. The government noticed in Ethiopia that many of the people were so far away from a health clinic, they were over a day's travel away from a health clinic. So if you're in an emergency situation -- or if you're a mom about to deliver a baby -- forget it, to get to the health care center. They decided that wasn't good enough, so they went to India and studied the Indian state of Kerala that also had a system like this, and they adapted it for Ethiopia. And in 2003, the government of Ethiopia started this new system in their own country. They trained 35,000 health extension workers to delivercare directly to the people. In just five years, their ratio went from one worker for every 30,000 people to one worker for every 2,500 people. Now, think about how this can change people's lives. Health extension workers can help with so many things, whether it's family planning, prenatal care, immunizations for the children, or advising the woman to get to the facility on time for an on-time delivery. That is having real impact in a country like Ethiopia, and it's why you see their child mortality numbers coming down 25 percent from 2000 to 2008. In Ethiopia, there are hundreds of thousands of children living because of this health extension worker program. So what's the next step for Ethiopia Well, they're already starting talk about this. They're starting to talk about, "How do you have the health community workers generate their own ideas How do you them based on the impact that they're getting out in those remote villages" That's how you tap into local entrepreneurial talent and you unlock people's potential.The third component of Coke's success is marketing. Ultimately, Coke's success depends on one crucial fact and that is that people want a Coca-Cola. Now the reason these micro-entrepreneurs can sell or make a profit is they have to sell every single bottle in their pushcart or their wheelbarrow. So, they rely on Coca-Cola in terms of its marketing, and what's the secret to their marketing Well, it's aspirational. It is associated that product with a kind of life that people want to live. So even though it's a global company, they take a very local approach. Coke's global campaign slogan is "Open Happiness." But they localize it. And they don't just guess what makes people happy; they go to places like Latin America and they realize that happiness there is associated with family life. And in South Africa, they associate happiness with seriti or community respect. Now, that played itself out in the World Cup campaign. Let's listen to this song that Coke created for it, "Wavin' Flag" by a Somali hip hop artist.(Video) K'Naan: Oh oh oh oh oh o-oh Oh oh oh oh oh oh oh oh oh oh Oh oh oh oh oh o-oh Oh oh oh oh oh oh oh oh o-oh Give you freedom, give you fire Give you reason, take you higher See the champions take the field now You define us, make us feel proud In the streets our heads are lifted As we lose our inhibition Celebration, it's around us Every nation, all around usMelinda French Gates: It feels pretty good, right Well, they didn't stop there -- they localized it into 18 different languages. And it went number one on the pop chart in 17 countries. It reminds me of a song that I remember from my childhood, "I'd Like to Teach the World to Sing," that also went number one on the pop charts. Both songs have something in common: that sameappeal of celebration and unity. So how does health and development market Well, it's based on avoidance, not aspirations. I'm sure you've heard some of these messages. "Use a condom, don't get AIDS." "Wash you hands, you might not get diarrhea." It doesn't sound anything like "Waving' Flag" to me.And I think we make a fundamental mistake -- we make an assumption, that we think that, if people need something, we don't have to make them want that. And I think that's a mistake. And there's some indications around the world that this is starting to change. One example is . We know that a million and a half children die a year from diarrhea and a lot of it is because of open defecation. But there's a solution: you build a toilet. But what we're finding around the world, over and over again, is, if you build a toilet and you leave it there, it doesn't get used. People reuse it for a slab for their home. They sometimes store grain in it. I've even seen it used for a chicken coop. (Laughter) But what does marketing really entail that would make a sanitation solution get a result in diarrhea Well, you work with the community. You start to talk to them about why open defecation is something that shouldn't be done in the village, and they agree to that. But then you take the toilet and you position it as a modern, trendy convenience. One state in Northern India has gone so far as to link toilets to courtship. And it works -- look at these headlines. (Laughter) I'm not kidding. Women are refusing to marry men without toilets. No loo, no "I do."(Laughter)Now, it's not just a funny headline -- it's innovative. It's an innovative marketing campaign. But more importantly, it saves lives. Take a look at this -- this is a room full of young men and my husband, Bill. And can you guess what the young men are waiting for They're waiting to be circumcised. Can you you believe that We know that circumcision reduces HIV infection by 60 percent in men. And when we first heard this result inside the Foundation, I have to admit, Bill and I were scratching our heads a little bit and we were saying, "But who's going to volunteer for this procedure" But it turns out the men do, because they're hearing from their girlfriends that they prefer it, and the men also believe it improves their sex life. So if we can start to understand what people really want in health and development, we can change communities and we can change whole nations.Well, why is all of this so important So let's talk about what happens when this all comes together, when you tie the three things together. And polio, I think, is one of the most powerful examples. We've seen a 99 percent reduction in polio in 20 years. So if you look back to 1988,there are about 350,000 cases of polio on the planet that year. In 2009, we're down to 1,600 cases. Well how did that happen Let's look at a country like India. They have over a billion people in this country, but they have 35,000 local doctors who report paralysis, and clinicians, a huge reporting system in chemists. They have two and a half million vaccinators. But let me make the story a little bit more concrete for you. Let me tell you the story of Shriram, an 18 month boy in Bihar, a northern state in India. This year on August 8th, he felt paralysis and on the 13th, his parents took him to the doctor. On August 14th and 15th, they took a stool sample, and by the 25th of August, it was confirmed he had Type 1 polio. By August 30th, a genetic test was done, and we knew what strain of polio Shriram had.Now it could have come from one of two places. It could have come from Nepal, just to the north, across the border, or from Jharkhand, a state just to the south. Luckily, the genetic testing proved that, in fact, this strand came north, because, had it come from the south, it would have had a much wider impact in terms of transmission. So many more people would have been affected. So what's the endgame Well on September 4th, there was a huge mop-up campaign, which is what you do in polio. They went out and where Shriram lives, they vaccinated two million people.So in less than a month, we went from one case of paralysis to a targeted vaccination program. And I'm happy to say only one other person in that area got polio. That's how you keep a huge outbreak from spreading, and it shows what can happen when local people have the data in their hands; they can save lives.Now one of the challenges in polio, still, is marketing, but it might not be what you think. It's not the marketing on the ground. It's not telling the parents, "If you see paralysis, take your child to the doctor or get your child vaccinated." We have a problem with marketing in the donor community. The G8 nations have been incredibly generous on polio over the last 20 years, but we're starting to have something called polio fatigue and that is that the donor nations aren't willing to fund polio any longer. So by next summer, we're sighted to run out of money on polio. So we are 99 percent of the way there on this goal and we're about to run short of money. And I think that if the marketing were more aspirational, if we could focus as a community on how far we've come and how amazing it would be to eradicate this disease, we could put polio fatigue and polio behind us. And if we could do that, we could stop vaccinating everybody, worldwide, in all of our countries for polio. And it would only be the second disease ever wiped off the face of the planet. And we are so close. And this victory is so possible.So if Coke's marketers came to me and asked me to define happiness, I'd say my vision of happiness is a mother holding healthy baby in her arms. To me, that is deep happiness. And so ifwe can learn lessons from the innovators in every sector, then in the future we make together, that happiness can be just as ubiquitous as Coca-Cola.Thank you.译文我最喜欢的一个部分在盖茨基金会是我的工作,我前往发展中国家,经常和我这样做。
推销可乐饮料英文作文
推销可乐饮料英文作文下载温馨提示:该文档是我店铺精心编制而成，希望大家下载以后，能够帮助大家解决实际的问题。
文档下载后可定制随意修改，请根据实际需要进行相应的调整和使用，谢谢!并且，本店铺为大家提供各种各样类型的实用资料，如教育随笔、日记赏析、句子摘抄、古诗大全、经典美文、话题作文、工作总结、词语解析、文案摘录、其他资料等等，如想了解不同资料格式和写法，敬请关注!Download tips: This document is carefully compiled by theeditor. I hope that after you download them,they can help yousolve practical problems. The document can be customized andmodified after downloading,please adjust and use it according toactual needs, thank you!In addition, our shop provides you with various types ofpractical materials,such as educational essays, diaryappreciation,sentence excerpts,ancient poems,classic articles,topic composition,work summary,word parsing,copyexcerpts,other materials and so on,want to know different data formats andwriting methods,please pay attention!Craving for a refreshing and satisfying drink? Look no further than our delicious cola beverage! Here are a few reasons why you should try it out.Firstly, our cola drink boasts a unique andirresistible flavor that will leave you wanting more. With its perfect blend of sweetness and fizziness, it is the perfect drink to quench your thirst and satisfy your taste buds.Secondly, our cola beverage is made with high-quality ingredients that are carefully selected to ensure the best taste and quality. We use only the finest cola beans and natural flavors to create a drink that is both delicious and healthy.Thirdly, our cola beverage is perfect for any occasion. Whether you're relaxing at home, enjoying a meal with friends, or on the go, our cola drink is the perfectcompanion. It is also a great mixer for cocktails and other drinks, making it a versatile choice for any occasion.Finally, our cola drink is affordable and widely available. You can find it in almost any grocery store, convenience store, or restaurant. And with its affordable price, you can enjoy our delicious cola beverage without breaking the bank.In conclusion, our cola drink is the perfect choice for anyone who wants a refreshing and satisfying drink. Withits unique flavor, high-quality ingredients, versatility, and affordability, it is the perfect choice for any occasion. So why not give it a try today and experience the delicious taste for yourself?。
(完整版)TED演讲_从可口可乐中学生意经中英对照翻译
One of my favorite parts of my job at the Gates Foundation is that I get to travel to the developing world, and I do that quite regularly. And when I meet the mothers in so many of these remote places, I'm really struck by the things that we have in common. They want what we want for our children and that is for their children to grow up successful, to be healthy, and to have a successful life. But I also see lots of poverty, and it's quite jarring, both in the scale and the scope of it. My first trip in India, I was in a person's home where they had dirt floors, no running water, no electricity, and that's really what I see all over the world. So in short, I'm startled by all the things that they don't have. But I am surprised by one thing that they do have: Coca-Cola.Coke is everywhere. In fact, when I travel to the developing world, Coke feels ubiquitous. And so when I come back from these trips, and I'm thinking about development,and I'm flying home and I'm thinking, "We're trying to deliver condoms to people or vaccinations," you know, Coke's success kind of stops and makes you wonder: how is it that they can get Coke to these far-flung places? If they can do that, why can't governments and NGOs do the same thing? And I'm not the first person to ask this question. But I think, as a community, we still have a lot to learn. It's staggering, if you think about Coca-Cola. They sell 1.5 billion servings every single day. That's like every man, woman and child on the planet having a serving of Coke every week. So why does this matter? Well, if we're going to speed up the progress and go even faster on the set of Millennium Development Goals that we're set as a world, we need to learn from the innovators, and those innovators come from every single sector. I feel that, if we can understand what makes something like Coca-Cola ubiquitous, we can apply those lessons then for the public good.Coke's success is relevant, because if we can analyze it, learn from it, then we can save lives. So that's why I took a bit of time to study Coke. And I think there are really three things we can take away from Coca-Cola.They take real-time data and immediately feed it back into the product. They tap into local entrepreneurial talent, and they do incredible marketing. So let's start with the data. Now Coke has a very clear bottom line -- they report to a set ofshareholders, they have to turn a profit. So they take the data, and they use it to measure progress. They have this very continuous feedback loop. They learn something, they put it back into the product, they put it back into the market. They have a whole team called "Knowledge and Insight." It's a lot like other consumer companies. So if you're running Namibia for Coca-Cola, and you have a 107 constituencies, you know where every can versus bottle of Sprite, Fanta or Coke was sold, whether it was a corner store, a supermarket or a pushcart. So if sales start to drop, then the person can identify the problem and address the issue.Let's contrast that for a minute to development.In development, the evaluation comes at the very end of the project. I've sat in a lot of those meetings, and by then, it is way too late to use the data. I had somebody from an NGO once describe it to me as bowling in the dark. They said, "You roll the ball, you hear some pins go down. It's dark, you can't see which one goes down until the lights come on, and then you an see your impact." Real-time data turns on the lights.So what's the second thing that Coke's good at? They're good at tapping into that local entrepreneurial talent. Coke's been in Africa since 1928, but most of the time they couldn't reach the distant markets, because they had a system that was a lot like in the developed world, which was a large truck rolling down the street. And in Africa, the remote places, it's hard to find a good road. But Coke noticed something -- t hey noticed that local people were taking the product, buying it in bulk and then reselling it in these hard-to-reach places. And so they took a bit of time to learn about that. And they decided in 1990 that they wanted to start training the local entrepreneurs, giving them small loans. They set them up as what they called micro-distribution centers, and those local entrepreneurs then hire sales people, who go out with bicycles and pushcarts and wheelbarrows to sell the product. There are now some 3,000 of these centers employing about 15,000 people in Africa. In Tanzania and Uganda, they represent 90 percent of Coke's sales. Let's look at the development side.What is it that governments and NGOs can learn from Coke? Governments and NGOs need to tap into that local entrepreneurial talent as well, because the locals know how to reach the very hard-to-serve places, their neighbors, and they know what motivates them to make change. I think a great example of thisis Ethiopia's new health extension program. The government noticed in Ethiopia that many of the people were so far away from a health clinic, they were over a day's travel away from a health clinic. So if you're in an emergency situation -- or if you're a mom about to deliver a baby -- forget it, to get to the health care center. They decided that wasn't good enough, so they went to India and studied the Indian state of Kerala that also had a system like this, and they adapted it for Ethiopia. And in 2003, the government of Ethiopia started this new system in their own country. They trained 35,000 health extension workers to deliver care directly to the people. In just five years, their ratio went from one worker for every 30,000 people to one worker for every 2,500 people. Now, think about how this can change people's lives. Health extension workers can help with so many things, whether it's family planning, prenatal care, immunizations for the children, or advising the woman to get to the facility on time for an on-time delivery. That is having real impact in a country like Ethiopia, and it's why you see their child mortality numbers coming down 25 percent from 2000 to 2008. In Ethiopia, there are hundreds of thousands of children living because of this health extension worker program. So what's the next step for Ethiopia? Well, they're already starting talk about this. They're starting to talk about, "How do you have the health community workers generate their own ideas? How do you incent them based on the impact that they're getting out in those remote villages?" That's how you tap into local entrepreneurial talent and you unlock people's potential.The third component of Coke's success is marketing. Ultimately, Coke's success depends on one crucial fact and that is that people want a Coca-Cola. Now the reason these micro-entrepreneurs can sell or make a profit is they have to sell every single bottle in their pushcart or their wheelbarrow. So, they rely on Coca-Cola in terms of its marketing, and what's the secret to their marketing? Well, it's aspirational. It is associated that product with a kind of life that people want to live. So even though it's a global company, they take a very local approach. Coke's global campaign slogan is "Open Happiness." But they localize it. And they don't just guess what makes people happy; they go to places like Latin America and they realize that happiness there is associated with family life. And in South Africa, they associate happiness with seriti or community respect. Now, that played itself out in the World Cup campaign. Let's listen to this song that Coke created for it, "Wavin' Flag" by a Somali hip hop artist.(Video) K'Naan: Oh oh oh oh oh o-oh Oh oh oh oh oh oh oh oh oh oh Oh oh oh oh oh o-oh Oh oh oh oh oh oh oh oh o-oh Give you freedom, give you fire Give you reason, take you higher See the champions take the field now You define us, make us feel proud In the streets our heads are lifted As we lose our inhibition Celebration, it's around us Every nation, all around usMelinda French Gates: It feels pretty good, right? Well, they didn't stop there -- they localized it into 18 different languages. And it went number one on the pop chart in 17 countries. It reminds me of a song that I remember from my childhood, "I'd Like to Teach the World to Sing," that also went number one on the pop charts. Both songs have something in common: that same appeal of celebration and unity. So how does health and development market? Well, it's based on avoidance, not aspirations. I'm sure you've heard some of these messages. "Use a condom, don't get AIDS." "Wash you hands, you might not get diarrhea." It doesn't sound anything like "Waving' Flag" to me.And I think we make a fundamental mistake -- we make an assumption, that we think that, if people need something, we don't have to make them want that. And I think that's a mistake. And there's some indications around the world that this is starting to change. One example is sanitation. We know that a million and a half children die a year from diarrhea and a lot of it is because of open defecation. But there's a solution: you build a toilet. But what we're finding around the world, over and over again, is, if you build a toilet and you leave it there, it doesn't get used. People reuse it for a slab for their home. They sometimes store grain in it. I've even seen it used for a chicken coop. (Laughter) But what does marketing really entail that would make a sanitation solution get a result in diarrhea? Well, you work with the community. You start to talk to them about why open defecation is something that shouldn't be done in the village, and they agree to that. But then you take the toilet and you position it as a modern, trendy convenience. One state in Northern India has gone so far as to link toilets to courtship. And it works -- look at these headlines. (Laughter) I'm not kidding. Women are refusing to marry men without toilets. No loo, no "I do."(Laughter)Now, it's not just a funny headline -- it's innovative. It's an innovative marketing campaign. But more importantly, it saves lives. Take a look at this -- this is a room full of young men and my husband, Bill. And can you guess what the young men are waiting for? They're waiting to be circumcised. Can you you believe that? We know that circumcision reduces HIV infection by 60 percent in men. And when we first heard this result inside the Foundation, I have to admit, Bill and I were scratching our heads a little bit and we were saying, "But who's going to volunteer for this procedure?" But it turns out the men do, becausethey're hearing from their girlfriends that they prefer it, and the men also believe it improves their sex life. So if we can start to understand what people really want in health and development, we can change communities and we can change whole nations.Well, why is all of this so important? So let's talk about what happens when this all comes together, when you tie the three things together. And polio, I think, is one of the most powerful examples. We've seen a 99 percent reduction in polio in 20 years. So if you look back to 1988, there are about 350,000 cases of polio on the planet that year. In 2009, we're down to 1,600 cases. Well how did that happen? Let's look at a country like India. They have over a billion people in this country, but they have 35,000 local doctors who report paralysis, and clinicians, a huge reporting system in chemists. They have two and a half million vaccinators. But let me make the story a little bit more concrete for you. Let me tell you the story of Shriram, an 18 month boy in Bihar, a northern state in India. This year on August 8th, he felt paralysis and on the 13th, his parents took him to the doctor. On August 14th and 15th, they took a stool sample, and by the 25th of August, it was confirmed he had Type 1 polio. By August 30th, a genetic test was done, and we knew what strain of polio Shriram had.Now it could have come from one of two places. It could have come from Nepal, just to the north, across the border, or from Jharkhand, a state just to the south. Luckily, the genetic testing proved that, in fact, this strand came north, because, had it come from the south, it would have had a much wider impact in terms of transmission. So many more people would have been affected. So what's the endgame? Well on September 4th, there was a huge mop-up campaign, which is what you do in polio. They went out and where Shriram lives, they vaccinated two million people. So in less than a month, we went from one case of paralysis to a targeted vaccination program. And I'm happy to say only one other person in that area got polio. That's how you keep a huge outbreak from spreading, and it shows what can happen when local people have the data in their hands; they can save lives.Now one of the challenges in polio, still, is marketing, but it might not be what you think. It's not the marketing on the ground. It's not telling the parents, "If you see paralysis, take your child to the doctor or get your child vaccinated." We have a problem with marketing in the donor community. The G8 nations have been incredibly generous on polio over the last 20 years, but we're startingto have something called polio fatigue and that is that the donor nations aren't willing to fund polio any longer. So by next summer, we're sighted to run out of money on polio. So we are 99 percent of the way there on this goal and we're about to run short of money. And I think that if the marketing were more aspirational, if we could focus as a community on how far we've come and how amazing it would be to eradicate this disease, we could put polio fatigue and polio behind us. And if we could do that, we could stop vaccinating everybody, worldwide, in all of our countries for polio. And it would only be the second disease ever wiped off the face of the planet. And we are so close. And this victory is so possible.So if Coke's marketers came to me and asked me to define happiness, I'd say my vision of happiness is a mother holding healthy baby in her arms. To me, that is deep happiness. And so if we can learn lessons from the innovators in every sector, then in the future we make together, that happiness can be just as ubiquitous as Coca-Cola.Thank you.译文我最喜欢的一个部分在盖茨基金会是我的工作,我前往发展中国家,经常和我这样做。
饮品大会演讲稿范文英语
Good morning! It is a great pleasure to stand before you today at the annual Beverage Conference. I am honored to have the opportunity to share with you my insights and perspectives on the beverage industry, which has seen remarkable growth and innovation in recent years.As we gather here, we are all part of an exciting industry that touches the lives of billions of people around the world. Beverages are not just a necessity, but also a source of joy and refreshment. Today, I will discuss the key trends shaping the beverage industry, the challenges we face, and the opportunities that lie ahead.Firstly, let us talk about the key trends that are reshaping the beverage industry. The demand for healthier and more sustainable options has been on the rise, as consumers become more health-conscious and environmentally aware. This has led to the increased popularity ofplant-based beverages, such as almond milk, soy milk, and coconut water. These alternatives offer a wide range of health benefits, such as being free from lactose and lower in calories, making them a perfect choicefor those with dietary restrictions or preferences.Another significant trend is the growing preference for specialty beverages. Consumers are no longer satisfied with the same old, generic options. They are seeking unique flavors, limited editions, and personalized experiences. This has opened up new markets for craft breweries, micro-distilleries, and small-batch producers. In fact, the craft beer market alone has grown by more than 10% annually over the past few years.In addition, technology has played a crucial role in the beverage industry. From advanced production techniques to digital marketing strategies, technology has enabled businesses to streamline operations, reach a wider audience, and create innovative products. For example, the rise of social media has allowed beverage companies to engage with consumers in real-time, gather feedback, and tailor their offerings to meet their needs.However, despite these positive trends, the beverage industry faces several challenges. One of the most significant challenges is theincreasing competition. With the entry of new players and the expansion of existing ones, the market has become highly fragmented. This has put pressure on companies to differentiate themselves and stay ahead of the curve.Another challenge is the rising cost of raw materials. The prices of ingredients such as coffee, tea, and sugar have been on the rise, which has impacted the profitability of beverage companies. Additionally, the demand for sustainable sourcing has increased, making it more expensive for businesses to source raw materials from environmentally friendly sources.Moreover, regulatory hurdles continue to pose a challenge. Beverage companies must comply with a myriad of regulations, including those related to labeling, advertising, and production. These regulations can be complex and costly to navigate, and they often change, making it difficult for businesses to keep up.Despite these challenges, there are ample opportunities for growth and innovation in the beverage industry. Here are a few key opportunities:1. Expansion into new markets: As the global population continues to grow, there is a significant opportunity to expand into new markets, particularly in developing countries. These markets offer untapped potential for growth, as consumers become more affluent and health-conscious.2. Collaboration and partnerships: Collaboration between beverage companies, food and beverage companies, and technology providers can lead to innovative products and services. For example, a partnership between a beverage company and a tech company could result in the development of a new, interactive beverage that engages consumers in a unique way.3. Investment in research and development: Investing in research and development can help beverage companies stay ahead of the curve and create new products that meet the evolving needs of consumers. This can also help businesses reduce costs and improve efficiency.4. Focus on sustainability: As consumers become more environmentally aware, there is a growing demand for sustainable products. Beverage companies that prioritize sustainability in their operations and supply chains can attract a loyal customer base and differentiate themselves from competitors.In conclusion, the beverage industry is an exciting and dynamic sector with immense potential for growth and innovation. As we navigate the challenges and seize the opportunities ahead, it is crucial for us to stay focused on our core values and customer needs. By embracing new technologies, fostering collaboration, and prioritizing sustainability, we can create a bright future for the beverage industry.Thank you for your attention, and I look forward to engaging with you further during the conference. Together, we can shape the future of the beverage industry and make it a better place for all.Thank you.。
饮料直播演讲稿范文英文
Ladies and gentlemen, esteemed viewers, welcome to this delightful virtual gathering where we embark on a thrilling adventure through the vast and flavorful world of beverages. Today, we are not just sipping on drinks; we are celebrating the artistry, the history, and the science behind every glass we raise.Let's begin with a toast, to the humble beginnings of the beverage industry. Imagine, if you will, a time when the only drinks available were those sourced directly from nature—water, milk, and the occasional fruit juice. How times have changed! Now, we have an array of options that cater to every palate, from the tangy to the sweet, the spicy to the savory.First up, let's dive into the world of teas. A cup of tea is more than just a beverage; it's a ritual, a moment of pause, a time to reflect. Whether it's the delicate aroma of a Japanese green tea or the robust flavor of an Indian masala chai, each sip takes us on a journey through different cultures and histories.Moving on, we have the ever-popular coffee. A shot of espresso is a morning pick-me-up, a burst of energy that fuels our day. But did you know that coffee has been a part of human culture for over a thousand years? It's a drink that has been traded, fought over, and cherished across continents.Now, let's talk about the king of refreshments—soft drinks. From the fizzy, bubbly sweetness of a Coca-Cola to the crisp, refreshing taste of a Sprite, soft drinks have become an integral part of our lives. They are the perfect companion for a hot summer day or a long car ride. Butit's not just about the taste; it's about the memories we create while enjoying them.Alcoholic beverages, on the other hand, are the essence of celebration.A glass of wine with dinner, a cocktail at a bar, or a beer with friends—each drink carries its own story and tradition. The art of mixology has evolved into an intricate craft, with bartenders around the world creating new and exciting combinations that tantalize our taste buds.But what about the non-alcoholic options? They too deserve their spotlight. Mocktails, herbal teas, and dairy-free milk alternatives have become increasingly popular, offering a wide range of choices for those who prefer to avoid alcohol or are looking for healthier alternatives.As we delve deeper into the world of beverages, we cannot ignore therole of technology. The rise of the home brewing culture has allowed us to experiment with our own concoctions, from homemade kombucha to homemade beer. It's a testament to the power of curiosity and the joy of creating.In conclusion, beverages are more than just liquids we consume; they are a reflection of our culture, our traditions, and our individual tastes. They bring people together, they create memories, and they inspire creativity. So, the next time you pour yourself a drink, take a moment to appreciate the craftsmanship, the history, and the simple joy it brings.Here's to the art of beverages! May we always find ourselves in the midst of a delightful concoction, savoring every drop with gratitude and enthusiasm.Cheers to the journey ahead, and to the countless flavors yet to be discovered!Thank you for joining us on this flavorful adventure. Stay tuned for more insights and tastings as we continue to explore the world of beverages. Until next time, keep sipping, keep exploring, and most importantly, keep enjoying the magic of drinks!。
饮品店英文交流会发言稿
Good morning/afternoon! It is a great pleasure to be here today at the English-speaking exchange event at this charming beverage shop. As we gather in this cozy atmosphere, I am reminded of the universal language that beverages often represent – a bridge that connects cultures, tastes, and stories.Today, I would like to share with you my thoughts on the world of beverages, its impact on our lives, and how it can be a catalyst for cultural exchange. Let’s embark on this journey of discovery and appreciation together.I. The Essence of BeveragesBeverages are not just liquids that quench our thirst; they are the elixirs of life that have been cherished across civilizations for millennia. From the ancient Egyptians who revered beer as a divine drink to the modern-day coffee culture in Italy, beverages have always been an integral part of our daily routines and social interactions.1.1 The Cultural SignificanceDifferent cultures have their unique beverages that carry deephistorical and symbolic meanings. For instance, in Japan, tea is not merely a drink but a ritual that embodies mindfulness and respect. Similarly, in Morocco, mint tea is a symbol of hospitality and friendship.1.2 The Health BenefitsWhile we enjoy our beverages for their taste, many of them also offer health benefits. Green tea, for example, is known for its antioxidant properties, while ginger tea is often praised for its ability to soothe an upset stomach.II. The Global Beverage SceneThe beverage industry has witnessed a remarkable evolution over the years. What started as simple water and fermented drinks has now blossomed into a diverse array of flavors and ingredients from around the world.2.1 The Rise of Craft BeveragesCraft beverages have gained immense popularity in recent years. Craft breweries, distilleries, and juice bars are springing up in cities worldwide, offering unique and locally sourced products. This movement reflects a growing demand for authenticity and quality.2.2 The Fusion of FlavorsThe fusion of flavors is another trend that has captured the imagination of beverage enthusiasts. We see the combination of traditional ingredients with exotic spices, fruits, and herbs, creating a symphony of taste that transcends cultural boundaries.III. The Role of Beverages in Social InteractionsBeverages have always been a central part of social gatherings. Whether it’s a family dinner, a business meeting, or a casual hangout with friends, drinks play a crucial role in fostering connections and creating memorable experiences.3.1 The Power of SharingSharing a beverage with others is a powerful act of camaraderie. It creates a sense of unity and allows us to appreciate the diversity of tastes and backgrounds that we bring to the table.3.2 The Storytelling AspectEach beverage has its own story – be it the history of the drink itself or the personal anecdotes associated with it. These stories become part of the collective memory, enriching our cultural heritage.IV. The Importance of Sustainable PracticesAs we delve into the world of beverages, it is crucial to acknowledge the importance of sustainable practices. The production and consumption of beverages have a significant impact on the environment, and it is our responsibility to minimize this footprint.4.1 Reducing WasteOne way to promote sustainability is by reducing waste. This can be achieved through initiatives like recycling, using biodegradable materials, and encouraging customers to bring their own containers.4.2 Supporting Local ProducersAnother approach is to support local producers who prioritize sustainable practices. By doing so, we not only contribute to the local economy but also reduce the carbon footprint associated with transportation and production.V. The Future of BeveragesThe future of beverages is bright and filled with possibilities. As technology advances, we can expect to see innovative new products and sustainable practices becoming the norm.5.1 The Integration of TechnologyWe may see the integration of technology in beverage production, such as the use of artificial intelligence to optimize flavor profiles and reduce waste.5.2 The Rise of Health-Conscious BeveragesWith increasing awareness of health and wellness, we can expect to see a surge in the popularity of health-conscious beverages, such as plant-based milks and probiotic drinks.In conclusion, beverages are much more than just drinks; they are a reflection of our culture, history, and values. As we continue to explore the world of beverages, let us do so with an open mind and a spirit of appreciation for the diverse tastes and experiences that they offer.Thank you for joining me on this delightful journey. I hope that this exchange has inspired you to explore new flavors, learn about different cultures, and cherish the simple pleasures in life. Cheers to the future of beverages!---Please note that this speech is an example and can be adapted to fit the specific context of the event and the audience's interests.。
销售可乐英文作文
销售可乐英文作文Looking for a refreshing drink to quench your thirst on a hot summer day? Look no further than our delicious, ice-cold Coca-Cola! With its crisp, bubbly taste and just the right amount of sweetness, it's the perfect beverage to enjoy anytime, anywhere.Whether you're hosting a backyard barbecue, heading to the beach, or just relaxing at home, Coca-Cola is the ultimate companion for any occasion. Its iconic red and white packaging is instantly recognizable, and its classic flavor never fails to satisfy.But Coca-Cola isn't just a tasty drink – it's also a timeless symbol of happiness and togetherness. Sharing a Coke with friends and family brings people closer, sparking conversations and creating lasting memories. So why not stock up on Coca-Cola and spread joy wherever you go?And don't forget, Coca-Cola isn't just a standalonedrink – it's also a versatile mixer for all your favorite cocktails and mocktails. From rum and Coke to Coca-Cola slushies, the possibilities are endless. So grab a bottle (or two) and get ready to mix up some fun!Ready to experience the magic of Coca-Cola for yourself? Head to your nearest store and pick up a pack today. Trust us, once you take that first satisfying sip, you'll be hooked. Cheers to the simple pleasure of enjoying an ice-cold Coca-Cola!。
推销可乐饮料英文作文
推销可乐饮料英文作文下载温馨提示:该文档是我店铺精心编制而成，希望大家下载以后，能够帮助大家解决实际的问题。
文档下载后可定制随意修改，请根据实际需要进行相应的调整和使用，谢谢!并且，本店铺为大家提供各种各样类型的实用资料，如教育随笔、日记赏析、句子摘抄、古诗大全、经典美文、话题作文、工作总结、词语解析、文案摘录、其他资料等等，如想了解不同资料格式和写法，敬请关注!Download tips: This document is carefully compiled by theeditor. I hope that after you download them,they can help yousolve practical problems. The document can be customized andmodified after downloading,please adjust and use it according toactual needs, thank you!In addition, our shop provides you with various types ofpractical materials,such as educational essays, diaryappreciation,sentence excerpts,ancient poems,classic articles,topic composition,work summary,word parsing,copyexcerpts,other materials and so on,want to know different data formats andwriting methods,please pay attention!Are you tired of the same old drinks? Are you lookingfor something refreshing and exciting to quench your thirst? Look no further, because I have the perfect solution foryou cola! 。
以可口可乐为例 英语中广告语的翻译
韵味
ቤተ መጻሕፍቲ ባይዱ
Coke adds life 可口可乐， 为生活加乐。
About Slogan
类比：
韵味
Take time to indulge． 尽情享受吧！（雀巢冰 激凌）
Ask for more. 渴望无限！（百事流行鞋）
The taste is great. 味道好极了！（雀巢咖啡）
About Slogan
由Coca-Cola
所想„
Advertisement
1 推销能力 selling power
2 记忆价值 memory value 3 注意价值attention value 4 可读性readability
About Coca-Cola
英文本身： Coca：可可树叶 子提练的香料 Cola:可可果中取 出的成份 coca与cola首韵 和尾韵都是相 同的，读起来 容易上口
一个好的广告名应该承载一 个品牌的内涵，传达品牌 主张和承诺。 好的中文翻译可以增添品牌 色彩。
About Slogan
1980. Have a Coke and a Smile 一杯可乐，一个微笑
句型的翻译：四字对偶句。
句型
About Slogan
句型
类比： Good to the last drop．滴滴香浓，意犹未尽。 （麦斯威尔咖啡） M&Ms melt in your mouth, not in your hand 只溶在口，不溶在手。(M&M巧克力) Intelligence everywhere.智慧演绎，无处不在。 （摩托罗拉手机） Start Ahead.成功之路，从头开始。（飘柔）
About Slogan
关于可乐的英语作文
关于可乐的英语作文Coca-Cola, a beverage that has transcended mere refreshment to become a symbol of global culture, has a fascinating story that intertwines with the fabric of societies worldwide. This essay aims to explore the impact of Coca-Cola on global culture, from its inception to its current status as a cultural icon.Originating in the late 19th century in the United States, Coca-Cola was created by pharmacist John S. Pemberton and has since grown to become one of the most recognized brands globally. The distinctive red and white logo, the classic contoured bottle, and the memorable tagline "Open Happiness" have all contributed to Coca-Cola's identity, which is instantly recognizable across different continents.The impact of Coca-Cola on global culture is multifaceted. Firstly, it has become a symbol of Americanization, often associated with the spread of American culture and business practices. The company's aggressive marketing strategies have ensured that Coca-Cola is not just a drink but a lifestyle choice that many around the world have embraced.Secondly, Coca-Cola has played a significant role in shaping consumer culture. The brand's advertising campaigns have been groundbreaking, often reflecting and influencing societal trends. For instance, Coca-Cola's holiday ads featuring Santa Claus in the early 20th century helped to popularize themodern image of Santa, which has since become a staple of holiday celebrations.Moreover, Coca-Cola has been a part of numerous historical events, further embedding itself in global culture. During World War II, the company provided its beverage to American soldiers overseas, which not only boosted morale but also introduced the drink to new markets. This act of wartime support helped to cement Coca-Cola's status as a patriotic symbol in the United States and a familiar taste for American expatriates.Coca-Cola's impact extends to the arts as well. The brand has been featured in various forms of art, including paintings, sculptures, and films, often as a representation of modern life and consumerism. The Coca-Cola Company has also sponsored numerous cultural events and initiatives, supporting the arts and contributing to the cultural development of communities.However, the company's global reach has not been without controversy. Critics argue that Coca-Cola's dominance has led to the erosion of local cultures and the homogenization of tastes and traditions. Additionally, concerns about the environmental impact of single-use plastic bottles and the health issues associated with consuming sugary beverages have led to a reevaluation of the company's practices.In conclusion, Coca-Cola's influence on global culture is undeniable. It has become more than just a soft drink; it is a cultural phenomenon that reflects the complexities ofglobalization, consumerism, and the power of branding. As the world continues to evolve, the story of Coca-Cola remains an important chapter in the history of global cultural exchange and a testament to the impact a single product can have on the collective human experience.。
可口可乐广告词英文版
可口可乐广告词英文版篇一：可口可乐全新广告语公元2017年1月19日，可口可乐首席营销官M ar co sdeQ ui nt o在巴黎宣布2017年可可新的全球广告语：Ta st eth efe el in g(品味感觉)。
这是百年可可有史来第48支广告语，它的前任你一定很熟：Op enH ap pi ne ss(畅爽开怀)。
(这个海报你看出美术的淫荡小心机了吗?)Ta st eth efe el in g单挑O pe nHa pp in es s，两句话w ho优w ho劣不在我们这次讨论之中。
单就中文翻译而言，品味感觉明显比畅爽开怀差了100个百事。
用严复老夫子的信达雅来评判，T as tet hef ee li ng译作品味感觉貌似严丝合缝，为啥总觉得差点啥哩?一信达雅之外，要有腔调T as tet hef ee li ng(品味感觉)，你也咂出不怎么对味，对吧!少了碳酸饮料的畅爽感，没了这个f ee l，让人读着倍儿不爽!也就是缺了广告常说的md as h;m da sh;T ON E，译成上海话腔调比较到位。
To ne(腔调)不对，让产品没法和消费者互相调情。
我们脑补一下有印象的可可广告语：1990：挡不住的感觉2017：畅快挡不住2017：要爽由自己可可在15年前就在讲F ee l了，为啥偏偏这次读起来总觉得：不是我想象中的可乐fe el。
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可口可乐发言稿中英文范文参考篇一：可口可乐发言稿尊敬的国家质检总局食品生产监管司领导、各位与会代表：大家下午好！首先非常感谢国家质检总局食品监管司领导的邀请。
可口可乐（中国）饮料有限公司作为食品包装材料的应用企业，能够参加今天下午在这里举行的“食品用塑料包装等产品市场准入新闻发布会”，我们深感荣幸。
请允许我代表所有食品包装材料应用企业对首批获证的29家包装企业表示衷心的祝贺！今年7月份，国家质量监督检验检疫总局颁布了《食品用包装容器工具等制品生产许可通则》和《食品用塑料包装容器工具等制品生产许可审查细则》，正式启动对食品包装容器工具等制品全面实施市场准入制度。
这是国家继实施“食品生产企业市场准入”制度后，针对食品行业质量、安全方面的又一重要举措。
说明国家对食品质量安全的高度重视，表明国家维护食品质量安全的坚强决心。
作为食品行业中的一员，可口可乐（中国）饮料有限公司对此表示由衷的欢迎和积极的支持！随着科技的进步和食品工业的发展，各种各样的食品包装材料得到了广泛的应用。
如今，预包装食品已经渗透到世界的各个角落，与广大消费者的日常生活息息相关。
而食品包装又与食品的质量安全密不可分。
可以说，在当今社会，没有优质安全的食品包装，消费者就不可能享受到优质安全的食品。
因为包装材料的质量安全直接影响到其包装食品在内的品质和卫生状况，进而影响到广大消费者的身体健康。
为此世界各国政府都结合本国或本地区的社会经济发展状况，对食品包装的安全性管制采取审慎而积极的做法。
近几十年来，伴随中国经济的快速发展，中国社会也经历着深刻的变革。
在经济的转型时期，受资本积累的利益驱动。
个别企业、个别人惘顾国家法律法规，丧失基本的道德规范，以次充好、以假充真。
甚至有些做法危害到了消费者的生命财产安全。
这些与经济发展不和谐的现象在整个食品行业的各个领域都或多或少的存在。
加上方方面面的管理滞后。
因此近期出现一些食品安全方面的问题是不奇怪的。
但值得欣慰的是国家有关政府部门本着对人民负责的精神，及时发现了这些不和谐的现象，并积极采取措施加强管理，维护经济社会发展秩序，保护人民群众的根本利益。
近两年来国家质检总局关于加强食品及其相关产品生产许可管理的一系列措施，正是国家要从根本上解决问题的具体体现。
我们认为对食品包装的生产实施市场准入制度，对该行业的规范化管理具有划时代的意义。
在中国经济社会发展的现阶段，适当的行政干预是有利于维护经济社会健康发展的。
我们相信这一制度的实施必将推动食品包装行业的规范化发展，保护正当食品生产企业的合法利益，从根本上保护广大消费者的身体健康。
可口可乐公司作为世界上最大的饮料公司进入中国市场到明年就有80年了。
我们在中国的产品到今天为止涵盖碳酸饮料、果汁饮料、茶饮料、瓶装水、咖啡和植物饮料等多种饮料门类。
由于不同产品的生产工艺不同，其对包装材料的要求也各不相同。
可口可乐公司有着全世界最严格的各种包装材料质量要求以及对包材供应商的认可制度。
我们高兴的看到，今天在座的许多首批获证企业就是我们认可的包材供应商。
而且我们是亲眼见证了这些优秀的食品包装企业在中国的成长过程。
可口可乐在中国的发展经验告诉我们，食品企业与食品包装企业是相互依赖，共存共荣的关系。
作为食品生产企业，我们希望有更多的食品包装供应商尽早取得生产许可证，成为新制度的受益者。
同时也希望有更多的食品包装企业积极参与到国家相关法律法规以及技术规范的制定过程中，谏言献策，支持政府部门为规范行业管理所作的各项努力。
另外，作为食品生产企业，我们坚决执行国家的有关法律法规。
严格依法采购有证企业的包材产品。
在现阶段，对获证企业的产品可给予有限考虑。
最后，我们希望不论是食品包装生产企业还是食品生产企业。
让我们协起手来共同营造良好的食品生产经营环境，积极配合国家有关部门倡导行业自律、鼓励依法经营。
为广大的中国消费者提供更多更好的食品，让大家买的安心、吃得放心。
篇二：讲话稿各位领导、各位嘉宾、新闻界的朋友：大家下午好！很高兴能在今天的20xx年中国（广州）国际时尚周新闻发布会——中国E时尚峰会上，再次与各位新老朋友交流、探讨关于时尚这样一个永恒的话题。
20xx年中国（广州）国际时尚周是广州时尚界最为著名和最有影响力的时尚盛会，经过前三届的演绎，已在中国建立起强势文化平台的盛誉。
“时尚周”呈现出产业整合度高、参与范围广、媒介关注率高、消费者互动介入等综合特点。
今年的中国（广州）国际时尚周视“创新中国时尚”为己任，旨在“把广州建设成创新型时尚国际大都市”，使广州成为未来国际时尚大都市，全国的时尚中心。
广州市服装设计师协会的定位是：“贴近市场，专业服务”。
广州是全国最大的时尚产业中心，有着最好最深的“时尚根基”，欠缺的是推广时尚的意识及引导时尚消费的传媒。
服装设计师协会的主要任务就是推动、引导、提升品牌意识，提高广州时尚产业的国际竞争力。
作为一个始终追求最前沿资讯服务的行业机构，广州服装设计师协会一直致力于为设计师提供最新潮的国际动态、消费走势。
致力于培育选拔广州高端时尚人才，从20xx年起举办了“广州十佳服装设计师”、“广州十佳摄影师”、“广州十佳时装模特”、“广州十佳形象设计师”等评选活动。
同时我们认为，带动一大批单一品牌形成竞争合力，打造区域品牌能对推动整个时尚产业起一个非常重要的作用。
于是，到了20xx年，广州服装设计师协会开始着手打造“新塘牛仔”区域品牌，并举办了声势浩大的新塘牛仔节。
20xx年，广州服装设计师协会开始整合时尚产业，率全国之先打造全线的时尚产业群，涵盖服装、皮具皮革、美容美发化妆品、金银珠宝首饰等。
20xx年，广州服装设计师协会又开始打造“佛山童装”区域品牌，推出一系列服装产业的发展，强化服装名城概念，加快了当地经济发展的进程。
20xx年策划了“时尚名师耀羊城”粤港著名时装设计师作品发布，这是“9+2”的经济模式下形成的一个时尚圈，对广州的时装产业甚至广州时尚产业提供一个相互交流，相互学习的平台。
对于消费者，我们投入极大的关注，因为正是那些对时装艺术有着绝对品位的时尚人，他（她）们的消费行为正累积着时尚发展的动力资源。
是他们，真正与创造者——我们的设计师一起影响着时尚的深度与时尚的进程……”广州服装设计师协会在不断地完善中也提出新的主张：创新是时尚之本，时尚总是以领袖的风范出现，对时代提出自己的命题和诠释，时尚引领者必须站在时代的最前沿，倡导时尚精神、创造新的时尚。
在此次时尚周期间，首届中国E时尚峰会的召开，是第一次将时尚与科技元素相结合的伟大创举，具有划时代意义。
使科技和时尚更紧密的联系在一起，形成时尚大科技的产业圈。
20xx新技术与时尚·广州创意产业发展论坛，是根据时代的需要，结合“两会”的精神，结合广东省委、省政府提出建设“创新型广东”的重要部署，结合广州市委、市政府把“广州建设成创新型时尚国际大都市”的重大战略决策，大力推动广州市创意产业的发展。
邀请包括各级政府领导、时尚产业专家、科技界专家、管理界泰斗、教育界权威人物等齐聚一堂，共同探讨商议创意产业大计。
最后，我代表广州服装设计师协会，预祝20xx年中国（广州）国际时尚周在各级政府的支持下，在座媒体广泛的参与下，取得圆满成功。
谢谢大家！篇三：大型连锁企业可口可乐演讲稿可口可乐不仅是全球销量排名第一的碳酸饮料，而且也是全球最著名的软饮料品牌，在全球拥有48%的极高市场占有率。
当今世界五大饮料品牌中，可口可乐公司一举囊括了四大品牌：可口可乐、健怡可口可乐、芬达和雪碧，雪碧是国际市场上柠檬汽水的销售之冠，而芬达则成为世界上销售第一的柳橙汽水，可口可乐公司的成就可见一斑。
可口可乐它畅销全球近200个国家和地区，可口可乐公司的市值从1981年的40多亿美元攀升为1500亿美元，成为华尔街最有投资前途的公司之一。
在可口可乐公司的诸多传奇中，最值得一提的，也最具神话色彩的，就是它的神秘配方。
1977年，当印度政府以要求知道可口可乐的配方作为进入该国际市场的条件进行要挟时，可口可乐公司宁可失去印度这样一个潜在的巨大市场，也不肯吐露配方的只字片言。
在联邦政府越来越严格要求食品公司必须在饮料的外包装上公布其配方。
可口可乐公司不得不公布了其基本配方：苏打水、谷物果糖浆、蔗糖、酱色、磷酸、天然香料、咖啡因。
但还是对它的“天然香料”这最关键的1％三缄其口。
那上世纪80年代可口可乐公司更改它的配方，无疑是给自己带来了一场灾难。
“以客为尊”是可口可乐公司经营的基本策略，其具体的市场原则有3条，也就是3A策略——买得到，买得起，乐得买。
就是市场上处处都有可口可乐公司的产品，消费者随处就可以买到，而且要价格便宜，让消费者喜欢，喝了之后还想喝。
被美国人誉为”可口可乐之父”伍德鲁夫认为，无论消费者何时何地想要可口可乐都能得到满足，推动装瓶商使饮料“需要时随手可得”并且强调如果Coke不能在消费者口渴时立刻得到，那么市场将永远失去。
伍德鲁夫先在美国市场推行一项创新活动，那就是采用自动售货机来销售可口可乐。
在1937年，可口可乐公司推出第一台投币自动售货机。
这样一来，便大大地扩大了可口可乐的销售面，无论何时、何地，顾客都能买到可口可乐。
1941年，日本偷袭珍珠港，美国对日宣战，时任可口可乐总裁的是罗伯特·伍德鲁夫，他在战火中看到了生机，想到了让可口可乐“参军”的良策。
伍德鲁夫的灵感：如果前方将士都能喝上可口可乐，不就成了海外市场的活广告吗？当地的老百姓受其影响，自然也会喝这种饮料。
这不就等于间接地打开了外销市场吗？伍德鲁夫命人印制了大量精美的小册子《完成最艰苦的战斗任务与休息的重要性》，这本小册子的主旨是宣扬可口可乐在战场上所能产生的巨大效用，而可口可乐对于战场上出生入死的战士们来说，已不仅是休闲饮料，而是生活必需品，与枪炮弹药同等重要。
可口可乐公司成功的利用了战争，在五年内实现了别人要用25年才能达到的海外经营规模，为以后成为世界饮料行业的霸主奠定了坚实的基础。
难怪有人感慨万千地说：“如果两次世界大战当中只有一个国家得到好处的话，那就是美国；如果两次世界大战当中只有一个公司得到好处的话，那就是可口可乐公司。
”随着时代的进步和业务的发展，可口可乐公司的经营策略也在持续地调整之中，从1995年起，公司就提出了更具挑战性的3P策略，就是无处不在，物有所值，首选品牌。
现在可口可乐又推出了新4P策略：大红广告(Paint it in red)，随处可见的大红可乐招牌，吸引消费者的眼光；渴望产品(preferred product)让消费者满足他们欲望；尊荣形象(persuasive image)，品牌形象的维护，让可口可乐长久以来的营销受到消费者的肯定；物超所值(priced relative to value)，人人都消费得起，人人都可以体会可口可乐带来的超值感受。