Developing Merchandise Plans
沃尔玛商品五项承诺
3. Show the Value. They will buy more! 展示价值 顾客会买更多!
•Execute company signing programs ensure the accuracy of utilize shelf labels,flags, signs, beanflips, and to sign every item correctly to ensure every customer sees the value of the merchandise. •遵守公司的标牌政策，正确使用旗标、标牌、立式标签和货架标签进行正确标价以 确保每一位顾客都能看到商品的价值。
The Five Commitments of Merchandising 商品五项承诺
To achieve a high level of in-stock and merchandise presentation on the sales floor, utilize the Five Commitments of Merchandising Guide to execute these Five Commitments. 为了在楼面取得高标准的商品展示和库存控制, 我们利用商品五项承诺指南实现 我們的承诺.
The Five Commitments of Merchandising 商品五项承诺
•Ensure comfortable, safe and sanitary shopping environment. Maintain clean floors and restrooms. •确保舒适安全卫生的购物环境，维护清洁的楼面和卫生间
merchandise planning解读
B. Category management adds categories into the general strategic business. Therefore, when making category management decisions, not only single product, but also the whole category’s level, standard and sales goal should be considered.
Category management aims at making better decisions by data analyzing, centering round customers. The purpose is to create products and services that maximize consumer values.
Merchandising planning
Knowledge goals: Concepts about online merchandising management; Common classification of merchandising planning; Process of merchandising management
1. Market positioning
To understand target customers, including their ages, sexes, education backgrounds, incomes, buying habits, consuming values, etc. The product to be designed should satisfy certain demand of customers, so that shop’s image, products type, product display, price range and marketing strategies can be made.
产品发展战略英语
产品发展战略英语Product Development StrategyA product development strategy is a plan to create and introduce new or improved products to the market. It involves identifying customer needs, conducting research and development, and bringing the product to market. Here are some key components ofa product development strategy:1. Market research: This involves identifying potential customer needs and preferences through surveys, focus groups, and market analysis. It also involves studying competitors' products and analyzing market trends.2. Idea generation: This is the process of generating new product ideas based on customer needs, market research, and technological advancements. It could involve brainstorming, idea management software, or collaboration with external partners.3. Concept development: Once ideas are generated, they need to be developed into viable product concepts. This includes defining the product's features, benefits, and unique selling points, as well as creating prototypes or mock-ups.4. Product development: This stage involves designing and engineering the product, testing and refining prototypes, and setting up production processes. It may also involve seeking regulatory approvals, such as safety certifications or patents.5. Product testing: Before launching a new product, it is importantto conduct thorough testing to ensure its quality, performance, and compatibility with other products or systems. This may involve in-house testing, focus groups, or limited market trials.6. Launch and commercialization: Once the product is ready, it is time to launch it into the market. This involves developing a marketing plan, setting pricing and distribution strategies, and creating promotional materials. It may also involve training sales teams and ensuring sufficient inventory.7. Post-launch evaluation: After the product is launched, it is essential to monitor its performance and gather feedback from customers. This information can be used to make improvements or adjustments to the product and inform future product development efforts.Overall, a product development strategy aims to create products that meet customer needs, differentiate from competitors, and drive business growth. It requires a systematic approach that integrates market research, idea generation, product development, testing, launch, and post-launch evaluation.。
化妆品企业生产计划
化妆品企业生产计划英文回答：As a cosmetics company, developing a production plan is crucial for our success. It involves careful consideration of various factors to ensure efficient and timely production. Here, I will outline the key steps and considerations involved in creating a production plan for a cosmetics company.1. Demand Forecasting: The first step in creating a production plan is to forecast the demand for our products. This involves analyzing historical sales data, market trends, and customer preferences. For example, if our sales data shows that our lipsticks sell well during the holiday season, we can anticipate higher demand during that time and adjust our production accordingly.2. Raw Material Planning: Once we have an estimate of the demand, we need to plan for the raw materials requiredfor production. This includes sourcing the ingredients, packaging materials, and any other components needed forour products. We need to ensure that we have enoughinventory to meet the production requirements. For instance, if our demand for face creams is expected to increase, we should make sure we have enough supply of moisturizing agents and other ingredients.3. Production Capacity: The next step is to assess our production capacity. This involves evaluating thecapabilities of our manufacturing facilities, equipment,and workforce. We need to determine if our current capacity is sufficient to meet the forecasted demand or if we needto make any adjustments. For example, if we anticipate a surge in demand for our eyeshadow palettes, we might needto invest in additional machinery or hire more staff tomeet the production requirements.4. Production Scheduling: Once we have determined our production capacity, we can create a production schedule. This involves allocating resources and setting timelinesfor each stage of production. We need to consider factorssuch as lead times, production cycle times, and any potential bottlenecks. For instance, if our production of perfumes requires a longer curing time, we need to account for that in our schedule.5. Quality Control: Ensuring the quality of our products is essential. We need to implement quality control measures throughout the production process to detect and rectify any defects or issues. This includes conducting regular inspections, testing samples, and implementing corrective actions. For example, if we discover a batch of foundation with inconsistent color shades, we need to identify the cause and take corrective measures to prevent it from happening again.6. Inventory Management: Managing inventory is crucial to avoid stockouts or excess inventory. We need to strike a balance between having enough inventory to meet customer demand and minimizing carrying costs. This involves monitoring inventory levels, implementing just-in-time practices, and optimizing reorder points. For instance, if our inventory of mascaras is running low, we need to placea reorder in time to prevent stockouts.中文回答：作为一家化妆品公司，制定生产计划对我们的成功至关重要。
制作商业计划英文作文
制作商业计划英文作文英文：As a business plan writer, I have had experience creating plans for various industries such as technology, hospitality, and retail. In my opinion, a successful business plan should include the following:1. Clear and concise executive summary: This section should provide a brief overview of the business, its goals, and how it plans to achieve them.2. Market analysis: It is important to thoroughly research and understand the target market, including its size, demographics, and trends.3. Competitive analysis: Identifying and analyzing competitors is crucial in developing a unique selling proposition and understanding potential challenges.4. Marketing and sales strategies: This section should outline how the business plans to promote and sell its products or services, including pricing and distribution strategies.5. Financial projections: A detailed financial analysis, including revenue and expense projections, cash flow analysis, and break-even analysis, is necessary todetermine the feasibility and profitability of the business.In addition to these key components, a successful business plan should also demonstrate a strongunderstanding of the industry and potential challenges, as well as a well-thought-out strategy for growth and sustainability.中文：作为一名商业计划撰写者，我有过为技术、酒店和零售等多个行业制作计划的经验。
Retail Industry planning解读
Disadvantages Built with less focus on local issues May not include: – Local factors (store plans) – Lower level trends and issues Lack of buy-in by staff
Retail Industry Planning
Planning Flow
Store Clustering Store Planning Merchandise Planning Detailed space Planning Assortment Planning In-Season Monitoring
Retail Industry Planning
Planning is the essential first step in controlling and managing the inventory in the business. The Merchandise Plan encompasses projected sales and required stocks to achieve sales targets, margin and markdown to ensure required profitability, taking into account planned promotions. The plan is developed at business level down to Department - or even to the Class level. The methodology used can be top down or bottom up, or a customized combination of the two. Merchandise Hierarchy Planning
日化工作计划
日化工作计划英文回答：As the Brand Manager for Johnson & Johnson's skincare line, I have been tasked with developing a comprehensive work plan to drive growth and maintain market leadership. This plan will outline my key objectives, strategies, and tactics for the upcoming year.Objectives。
My primary objectives for the upcoming year are to:Increase brand awareness by 15%。
Grow market share by 5%。
Launch two new skincare products。
Generate $10 million in incremental revenue。
Strategies。
To achieve these objectives, I plan to implement the following strategies:Invest in digital marketing campaigns to reach new consumers and build brand awareness.Develop strategic partnerships with key retailers to increase distribution and visibility.Create compelling content that educates and engages consumers about skincare.Leverage social media to build relationships with consumers and drive sales.Conduct market research to identify consumer needs and trends.Tactics。
数字口译技巧
表示增加、上升 （4）
Climb, jump, surge, soar, rocket, vault, shoot up, pole-vault
Gold climbed as high as 8 bucks before settling at the end of the day at $472.30. Oil price soared to nearly $40 a barrel—a 1312-year high. Profits at Credit Suisse, Switzerland’s second-largest bank, rocketed in the first quarter to SFr1.9 billion ($1.5 billion), compared with SFr 279m a year before. In 1999, China’s government approved $ 72 million in investments in Asean countries. In 2000, it approved $ 108 million in new investment, a 50% jump.
程度词 （4）
Price rose considerably towards the end of the year. Many Americans see their standards of living drop considerably as they enter their golden years. In both countries the fertility rates have drop remarkably, from approximately 6 children per woman to 2 - 3 children. Struggling US car firm Ford has seen its third quarter losses widen dramatically, hit by the expense of its ongoing cost-cutting plan.
外宣翻译---旅游资料翻译
地方，唐朝诗人白居易的《长恨歌》有 ：“春寒 赐浴华清池，温泉水滑洗凝脂”的诗句。
2017/12/3
Inside the Huaqingchi Spring， there is a
bathing pond called Guifeichi which is said to have been the
2017/12/3
lecture 2
review of tourism translation
中国有句俗话，赶得早不如赶得巧，敢上地坛庙会
那也是巧。这里蕴含着浓郁的京味文化，叫北京人 与外地人都喜爱。
review of tourism translation
中国有句俗话，赶得早不如赶得巧，敢上地坛庙会
瀚天际，壮丽非凡。峰尖浮海，犹如孤屿，时隐时
现，似见非见，瞬息万变，气象万千。变幻莫测的 云海与朝霞、落日相映，色彩斑斓，壮美瑰丽。
2017/12/3
Laoshan Scenic Area is thickly covered with trees of many
species，which add credit for its scenery ．Among them over 300 are considered rare and precious ，half of which are under State top —level protection ． The most famous species include gingko and cypress
在不影响目的语读者掌握源语整体信息的前提
下，译者可酌情对原文进行压缩 ，删掉或省略一
些不符合目的语表达习惯的内容 ，这种 “缩译 ” 法在旅游汉英翻译中运用非常普遍 。至于什么内 容能够缩减，什么内容能够保留 ，一般由目的语 读者的交际目的来决定。
大力发展零售业务 英语
大力发展零售业务英语Vigorously develop the retail businessRetail business plays a vital role in the economy, providing consumers with a wide range of products and services. To vigorously develop the retail business, several key areas need to be focused on.Firstly, it is essential to enhance the customer experience. This involves providing high-quality products, ensuring seamless transactions, and offering excellent customer service. By understanding consumer needs and preferences, retailers can tailor their offerings and create personalized shopping experiences. Additionally, investing in technological innovations such as online shopping platforms and mobile applications can enhance convenience and accessibility for customers.Secondly, retail businesses should prioritize store location and design. Choosing strategic locations that are easily accessible and highly visible can attract foot traffic. Moreover, creating inviting and visually appealing store environments that showcase products effectively can enhance the shopping experience and encourage customers to make purchases.Thirdly, a diverse range of products and services should be offered to cater to the varying demands of consumers. This includes establishing partnerships with suppliers to ensure a steady supply of quality merchandise. Additionally, regularly assessing market trends and consumer preferences allows retailers to introduce new and innovative products, staying ahead of competitors.Furthermore, effective marketing and promotional strategies are crucial for the success of retail businesses. Utilizing various channels such as social media,广告, and loyalty programs can help reach a wider audience and engage customers. By creating compelling brand messages and offers, retailers can entice consumers and drive sales.Lastly, it is important to invest in staff training and development.Well-trained and knowledgeable employees can provide excellent customer service, enhance product knowledge, and contribute to a positive shopping experience. Ongoing training opportunities and incentives for performance can motivate employees and improve overall retail operations.In conclusion, vigorously developing the retail business requires a customer-centric approach, strategic store locations, a diverse product range, effective marketing, and trained staff. By focusing on these areas, retailers can thrive in a competitive market and meet the evolving needs and expectations of consumers.。
战略规划英文
战略规划英文Strategic planning is the process of defining an organization's direction, allocating resources, and making decisions to achieve its long-term goals. It involves identifying the organization's strengths and weaknesses, analyzing its external environment, and formulating strategies to leverage opportunities and mitigate threats.The first step in strategic planning is conducting a comprehensive analysis of the organization. This includes evaluating its internal capabilities, such as its human resources, technology, and financial resources. It also involves assessing its external environment, looking at factors such as competition, market trends, and regulatory changes. This analysis helps to identify the organization's key strengths and weaknesses, as well as potential opportunities and threats.Based on the analysis, strategic objectives are formulated. These objectives define what the organization wants to achieve in the long term. They should be specific, measurable, achievable, relevant, and time-bound (SMART). For example, an objective could be to increase market share by 10% within the next three years.Once the strategic objectives are defined, strategies are developed to achieve them. These strategies outline the approaches and actions that the organization will take to reach its goals. They may include expanding into new markets, developing new products or services, or improving operational efficiency. It is important to choose strategies that are aligned with the organization's strengthsand opportunities, and that address its weaknesses and threats.After the strategies are developed, an action plan is created to implement them. This plan includes setting specific targets, identifying key activities, assigning responsibilities, and allocating resources. It also includes a timeline for implementation, as well as mechanisms for monitoring and evaluating progress. Regular reviews should be conducted to ensure that the action plan is being followed and that adjustments are made as necessary.Strategic planning is an ongoing process that requires continuous monitoring and adaptation. The business environment is constantly changing, and organizations must be able to respond to new opportunities and challenges. This requires regularly reviewing and updating the strategic plan, as well as being flexible and open to new ideas and approaches.In conclusion, strategic planning is a crucial process for any organization. It helps to define the organization's direction, allocate resources effectively, and make informed decisions. By conducting a thorough analysis, formulating clear objectives, developing appropriate strategies, and implementing an action plan, organizations can increase their chances of achieving long-term success.。
5A旅游景区外语导游(英、韩)岗位职责
5A旅游景区外语导游（英、韩）岗位职责As a foreign language tour guide at a 5A tourist attraction, you will have the responsibility of providing excellent service to visitors from English and Korean speaking countries. Your duties will include:1. Conducting tours: You will be responsible for conducting tours of the attraction in English and Koreanfor foreign tourists. This involves providing information about the history, culture, and significance of theattraction in a clear and engaging manner.2. Providing information: You will also be responsible for providing information about the attraction to visitors, including details about ticket prices, opening hours, and any special events or activities that are taking place.3. Assisting visitors: As a foreign language tour guide, you will be the main point of contact for English and Korean speaking visitors. You will be expected to assistwith any queries or concerns they may have, and to helpthem navigate the attraction or its facilities.4. Developing relationships: You will play a key rolein building relationships with visitors from English and Korean speaking countries. This involves being friendly, approachable, and knowledgeable about the culture and customs of these countries.5. Ensuring safety: You will be responsible forensuring the safety of visitors at all times. This involves monitoring visitor behavior and maintaining awareness of potential safety hazards around the attraction.6. Sales and marketing: You will be responsible for promoting the attraction to visitors and encouraging themto return in the future. This could involve selling merchandise, promoting upcoming events, or providing information about nearby attractions.7. Maintaining standards: As a representative of the attraction, you will be expected to maintain high standards of conduct and professionalism at all times. This includes being punctual, well-presented, and polite to visitors.In summary, as a foreign language tour guide at a 5A tourist attraction, you will play a key role in ensuringthe satisfaction and safety of visitors from English and Korean speaking countries. Your duties will include conducting tours, providing information, assisting visitors, developing relationships, ensuring safety, sales and marketing, and maintaining high standards of conduct and professionalism.。
merchandise planning
Category management aims at making better decisions by data analyzing, centering round customers. The purpose is to create products and services that maximize consumer values.
ecr欧洲商品快速响应推动委员会
Merchandising planning
Knowledge goals: Concepts about online merchandising management; Common classification of merchandising planning; Process of merchandising management
Working process of merchandising planning and management
The essence of E-commerce is retail. The internet is only a channel. While the essence of retail are products, brand and supply chain. Thus, merchandising management is the key.
1. Market positioning
To understand target customers, including their ages, sexes, education backgrounds, incomes, buying habits, consuming values, etc. The product to be designed should satisfy certain demand of customers, so that shop’s image, products type, product display, price range and marketing strategies can be made.
如何传承发扬灯笼英语作文
如何传承发扬灯笼英语作文Inheritance and Promotion of the Lantern Culture.The lantern, a symbol of festivals and celebrations,has been a vital part of Chinese culture for centuries. It represents joy, warmth, and the spirit of unity. As weenter a new era, it becomes increasingly important to preserve and promote this rich cultural heritage.The history of the lantern dates back to ancient times, when it was primarily used for lighting purposes. Over the years, it has transformed into a decorative art form, often adorned with intricate designs and vibrant colors. During festivals like the Spring Festival and the Lantern Festival, families and communities come together to make lanterns, light them up, and parade them through the streets,creating a festive and joyful atmosphere.To effectively inherit and promote the lantern culture, we need to take a multifaceted approach. Education iscrucial in instilling the values and traditions associated with the lantern among the younger generation. Schools and communities can organize workshops and classes where children can learn about the history, symbolism, and craftsmanship behind making lanterns. By hands-on experience, they will develop a deeper appreciation and respect for this cultural icon.Moreover, we should leverage modern technology to reach a wider audience. For instance, we can create interactive exhibits and virtual reality experiences that allow people to explore the world of lanterns in a more immersive way. Social media platforms can also be used to share stories, images, and videos related to lanterns, sparking interest and conversation among a global audience.Collaborations with other cultures and industries can further enhance the appeal of the lantern. Designers and artists from different backgrounds can bring their unique perspectives and aesthetics to create contemporary and innovative lantern designs. This not only preserves the traditional essence but also makes the lantern relevant andappealing to modern audiences.Additionally, we should encourage the commercialization of lanterns in a responsible and sustainable manner. This could involve developing a market for handmade lanterns, creating branded merchandise, or even launching a tourism campaign centered around lantern viewing and making. However, it is important to strike a balance between commercialization and maintaining the authenticity of the lantern culture.Community events and festivals are also crucial in keeping the lantern culture alive. Organizing lantern parades, exhibitions, and cultural performances can bring communities together, fostering a sense of belonging and pride. These events provide an opportunity for people to appreciate the beauty and symbolism of the lantern while also participating in and contributing to its preservation.In conclusion, the lantern is a powerful symbol of Chinese culture, representing joy, warmth, and unity. To inherit and promote this rich cultural heritage, we need totake a holistic approach that involves education, technology, collaboration, commercialization, and community engagement. By doing so, we can ensure that the beauty and spirit of the lantern continue to shine brightly in the hearts of people across the globe.。
理货员个人发展计划
理货员个人发展计划英文回答：As a store clerk, I have been working as a merchandise handler for several years now. I believe it is important to have a personal development plan in order to grow and advance in my career. Here is my personal development plan as a merchandise handler:1. Improve my organizational skills: One area I would like to focus on is improving my organizational skills. This is crucial in merchandise handling, as it involves keeping track of inventory, ensuring products are properly displayed, and maintaining a clean and organized work area. To improve my organizational skills, I plan to implement a system for categorizing and labeling products, as well as creating a schedule for regular inventory checks.2. Enhance my communication skills: Effective communication is essential in any job, and merchandisehandling is no exception. I want to improve my communication skills to better interact with customers, colleagues, and supervisors. This includes being able to clearly convey information, actively listening to others, and resolving any conflicts or issues that may arise. To enhance my communication skills, I plan to participate in communication workshops and practice active listening techniques.3. Develop my leadership abilities: While I amcurrently a merchandise handler, I aspire to move up in my career and eventually become a supervisor or manager. To achieve this goal, I need to develop my leadership abilities. This includes being able to motivate and inspire my colleagues, delegate tasks effectively, and make informed decisions. To develop my leadership abilities, I plan to take on additional responsibilities, seek out leadership training programs, and learn from experienced leaders in my field.4. Stay updated on industry trends and technologies: The retail industry is constantly evolving, with new trendsand technologies emerging all the time. As a merchandise handler, it is important for me to stay updated on these changes in order to effectively perform my job. This includes learning about new product lines, understanding customer preferences, and staying informed about advancements in inventory management systems. To stay updated, I plan to attend industry conferences, read industry publications, and participate in online forums and discussions.中文回答：作为一名店员，我已经担任理货员工作几年了。
商业计划的制定 英语作文
商业计划的制定英语作文Title: Crafting a Business Plan。
Introduction:Developing a comprehensive business plan is essential for the success of any venture. It serves as a roadmap, guiding entrepreneurs through the various stages of business development. In this essay, we will explore the key components and strategies involved in creating an effective business plan.1. Executive Summary:The executive summary is a concise overview of the entire business plan. It should provide a snapshot of the company's mission, target market, unique value proposition, financial projections, and growth strategy. While it appears at the beginning of the plan, it is often written last to ensure it accurately reflects the content.2. Company Description:This section provides detailed information about the company, including its history, legal structure, location, and organizational structure. It should also highlight the company's competitive advantage and how it intends tofulfill market needs.3. Market Analysis:Conducting thorough market research is critical to understanding industry trends, customer demographics, and competitors. This section should include an analysis of market size, growth potential, key drivers, and barriers to entry. Identifying target customers and their purchasing behaviors will help tailor marketing strategies effectively.4. Products or Services:Describe the products or services offered by the company, emphasizing their unique features and benefits.Include any proprietary technology or intellectual property that differentiates the offerings from competitors. Additionally, outline the product development roadmap and any future expansion plans.5. Marketing and Sales Strategy:Outline the marketing and sales tactics that will be used to reach target customers and generate revenue. This may include pricing strategies, distribution channels, promotional campaigns, and sales forecasts. A well-defined sales process and customer acquisition plan are essential for sustainable growth.6. Operations and Management:Detail the day-to-day operations of the business, including production processes, supply chain management, and quality control measures. Provide bios of key management team members, highlighting their relevant experience and expertise. Clearly define roles and responsibilities to ensure smooth operations.7. Financial Projections:Present detailed financial forecasts, including income statements, cash flow projections, and balance sheets. These projections should be based on realistic assumptions and supported by thorough market research. Investors will scrutinize these financials to assess the company's growth potential and profitability.8. Funding Requirements:Specify the amount of funding needed to launch or expand the business and how it will be utilized. This may include startup costs, working capital requirements, and capital expenditures. Discuss potential sources of funding, such as equity investment, loans, or grants, and the terms associated with each.9. Risk Analysis:Identify potential risks and challenges that may impactthe success of the business and outline mitigation strategies. This could include market volatility,regulatory changes, supply chain disruptions, orcompetitive threats. Demonstrating awareness of these risks and proactive measures to address them instills confidencein investors.10. Conclusion:In conclusion, a well-crafted business plan isessential for attracting investors, securing financing, and guiding the growth of a new venture. By addressing each of these key components thoroughly, entrepreneurs can increase their chances of success in today's competitive marketplace.In summary, crafting a business plan involves careful consideration of various elements, from market analysis to financial projections. By following a structured approach and leveraging thorough research, entrepreneurs can createa roadmap for sustainable growth and success.。
创业规划英语作文
创业规划英语作文Entrepreneurship Plan。
In recent years, entrepreneurship has become a popular trend among young people. With the rapid development of the economy and the increasing demand for innovative ideas,more and more individuals are considering starting theirown businesses. As a result, it is crucial for aspiring entrepreneurs to have a well-thought-out entrepreneurship plan in order to increase their chances of success.First and foremost, an entrepreneurship plan should begin with a thorough market analysis. This involves researching the industry, identifying potential competitors, and understanding the needs and preferences of the target market. By gaining a comprehensive understanding of the market, entrepreneurs can develop products or services that are tailored to the needs of their customers, giving them a competitive edge in the industry.In addition to market analysis, an entrepreneurship plan should also include a detailed business model. This involves outlining the key components of the business, such as the value proposition, revenue streams, and cost structure. By clearly defining these aspects of the business, entrepreneurs can effectively communicate their business idea to potential investors and partners, and ensure that their business is financially viable.Furthermore, an entrepreneurship plan should also address the operational aspects of the business. This includes outlining the organizational structure,identifying key roles and responsibilities, andestablishing operational processes. By clearly defining these aspects of the business, entrepreneurs can ensurethat their business runs smoothly and efficiently, and that all team members are aligned with the overall vision and goals of the business.Another important component of an entrepreneurship plan is the marketing strategy. This involves identifying the target market, developing a brand identity, and outliningthe promotional activities that will be used to attract customers. By developing a comprehensive marketing strategy, entrepreneurs can effectively reach their target market and build a strong brand presence in the industry.Finally, an entrepreneurship plan should also include a financial plan. This involves outlining the initial investment required to start the business, as well as the projected revenue and expenses. By developing a detailed financial plan, entrepreneurs can ensure that theirbusiness is financially sustainable and that they have a clear understanding of the financial implications of their business idea.In conclusion, an entrepreneurship plan is a crucialtool for aspiring entrepreneurs to effectively communicate their business idea and increase their chances of success. By conducting a thorough market analysis, developing a detailed business model, addressing the operational aspects of the business, outlining a comprehensive marketing strategy, and developing a financial plan, entrepreneurscan increase their chances of building a successful andsustainable business. With a well-thought-out entrepreneurship plan in place, aspiring entrepreneurs can turn their business ideas into reality and make a positive impact in the industry.。
中学商业计划英文作文
中学商业计划英文作文英文：As a high school student, I have been thinking about starting my own business. I believe that entrepreneurshipis a great way to not only make money but also to make a positive impact on society. In order to start a successful business, I need to create a solid business plan.Firstly, I need to identify a market gap or a need that is not being met by existing businesses. For example, I have noticed that there is a lack of healthy food optionsin my school's cafeteria. Therefore, I could start a business that provides healthy and affordable snacks for students.Secondly, I need to conduct market research to determine if there is a demand for my product or service. This involves surveying potential customers and analyzing the competition. Based on my research, I can determine thepricing and marketing strategies for my business.Thirdly, I need to create a financial plan thatoutlines the startup costs, operating expenses, and projected revenue. This will help me determine if my business is financially viable and how long it will take to break even.Finally, I need to create a marketing plan that includes social media, advertising, and promotions. This will help me reach my target audience and build brand awareness.Overall, creating a solid business plan is essentialfor starting a successful business. It requires identifying a market need, conducting market research, creating a financial plan, and developing a marketing strategy.中文：作为一名高中学生，我一直在考虑开创自己的事业。
对广播的建议英语作文
对广播的建议英语作文英文回答：Addressing the Challenges of Broadcasting.The broadcasting industry faces numerous challenges in the contemporary media landscape:Technological Advancements: The rise of streaming services and over-the-top (OTT) platforms has disrupted traditional broadcast models. Consumers increasingly access content on demand, bypassing live television schedules.Fragmentation of Audiences: Digital technologies have fostered audience fragmentation, with viewers consuming content across multiple platforms and devices. This poses challenges for broadcasters to reach and engage theirtarget demographics effectively.Competition from Digital Media: Social media and otherdigital platforms offer alternative sources of entertainment and information. Broadcasters must adapt their content and distribution strategies to compete effectively.Regulatory Constraints: Government regulations and industry standards impact broadcasting practices and content. Compliance with these regulations can limit creativity and innovation.Financial Pressures: Advertising revenues, a traditional source of income for broadcasters, have declined due to the rise of digital advertising and cord-cutting. Broadcasters must explore alternative revenue streams to sustain their operations.Addressing the Challenges.To address these challenges and thrive in the evolving media landscape, broadcasters can consider the following strategies:Embracing Technological Innovation: Broadcasters can leverage technological advancements to enhance theircontent and distribution methods. This may involveinvesting in streaming services, partnering with OTT platforms, and exploring emerging technologies such asvirtual reality.Focus on Niche Audiences: Instead of trying to appealto mass audiences, broadcasters can target specific niches with tailored content. This can involve creatingspecialized channels, developing targeted programming, and leveraging social media to engage with niche communities.Content Differentiation: Broadcasters need to differentiate their content from that offered by digital media. This can involve creating high-quality, exclusive content, investing in original programming, and partnering with reputable content creators.Regulatory Flexibility: Broadcasters and policymakers can work together to modernize regulations and industry standards. This can foster innovation, encourage creativity,and ensure that broadcasting remains relevant in thedigital age.Exploring New Revenue Models: Broadcasters can explore alternative revenue streams beyond traditional advertising. This may involve offering subscription services, licensing content to other platforms, and developing branded merchandise.By addressing these challenges and embracing innovation, broadcasters can adapt to the evolving media landscape and continue to play a vital role in providing entertainmentand information to audiences worldwide.中文回答：广播面临的挑战。
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Macy’s
Figure 14-5: Devising Merchandise Plans
Forecasts
❖ These are projections of expected retail sales for given periods Components: Overall company projections Product category projections Item-by-item projections Store-by-store projections (if a chain)
Understand vertical and horizontal fashion trends, if appropriate
Carry goods/services that reinforce the firm’s image
Table 14-1b: Factors in Planning Merchandise Innovativeness
Responsiveness to Carry new offerings when requested by the
consumers
target market
Amount of investment
Consider all possible investment for each new good/service: product costs, new fixtures, and additional personnel
To study various buying organization formats and the processes they use
To outline the considerations in devising merchandise plans: forecasts, innovativeness, assortment, brands, timing, and allocation
❖ After making a deletion decision, do not overlook timing, parts and servicing, inventory, and holdover demand
Figure 14-8: Predicting Fashion Adoption
Table 14-1c: Factors in Planning Merchandise Innovativeness
FACTOR Profitability
RELEVANCE for PLANNING
Assess each new offering for potential profits
Risk
Assortments Point-of-sale displays Employee utilization Personal selling approaches
Figure 14-4a: Merchandising Career Track at
Macy’s
Figure 14-4b: Store
Chapter 14
Developing Merchandise Plans
RETAIL MANAGEMENT: A STRATEGIC
APPROACH
11th Edition
BERMAN
EVANS
Chapter Objectives
To demonstrate the importance of a sound merchandising philosophy
❖ Seasonal Merchandise: Products that sell well over nonconsecutive time periods
Table 14-1a: Factors in Planning Merchandise Innovativeness
FACTOR Target market(s) Goods/service growth potential
Table 14-2a: Factors in Planning Merchandise Quality
FACTOR
RELEVANCE for PLANNING
Target market(s)
Match merchandise quality to the wishes of the desired target market(s)
Fashion trends Retailer image
RELEVANCE for PLANNING
Evaluate whether the target market is conservative or innovative
Consider each new offering on the basis of rapidity of initial sales, maximum sales potential per time period, and length of sales life
among local markets.
Cross-Merchandising
Retailers carry complementary goods and services to encourage
shoppers to buy more.
Figure 14-2: Attributes
and Functions
FACTOR Competition
RELEVANCE for PLANNING
Lead or follow competition in the selection of new goods/services
Customer segments Segment customers by dividing merchandise into established-product displays and new-product displays
Competition
Sell similar quality or different quality
Retailer’s image Store location
Relate merchandise quality directly to the perception that customers have of retailer
❖ Decisions on assortment Product lines, styles, designs, and colors are projected Model stock plan
Fashion and Seasonal Merchandise
❖ Fashion Merchandise: Products that may have cyclical sales due to changing tastes and life-styles
❖ Gather and analyze detailed financial/ miscellaneous data about these items
❖ Consider non-deletion strategies such as cutting costs, revising promotion efforts, adjusting prices, and cooperating with other retailers
Structured Guidelines for Pruning Products
❖ Select items for possible elimination on the basis of declining sales, prices, profits, and appearance of substitutes
Be aware of the possible tarnishing of the
retailer’s image, investment costs, and
opportunity costs
Constrained decision making
Restrict franchisees and chain branches from buying certain items
To discuss category management and merchandising software
Merchandising
Activities involved in acquiring particular goods/ services and making them available at the
Consider the impact of location on the retailer’s image and the number of competitors, which, in turn, relate to quality
Types of Merchandise
❖ent merchandise ❖ Fashion merchandise ❖ Seasonal merchandise ❖ Fad merchandise
Staple Merchandise
❖ Regular products carried by a retailer Grocery store examples: milk, bread, canned soup
❖ Basic stock lists specify inventory level, color, brand, style, category, size, package, etc.
Assortment Merchandise