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大学生论文旅游发展外文文献

Measuring the Impact of Tourism upon Urban Economies:A Review of LiteratureKTHC –Knowledge, Technology, Human CapitalUgo Gasparino, Elena Bellini, Barbara Del Corpo and William MaliziaAbstractTourism is increasingly seen as a potential lever towards high economic growth, measured both in terms of income and employment. In recent years, interest in tourism has spread rapidly throughout many small and medium European cities, which previously have not considered themselves as tourist destinations. This paper reviews and summarizes the existing literature on the economic assessment of tourism with the objectives of, firstly, identifying the main categories of impacts and, secondly, constructing an inventory ofmethodologies available to assess them. We will progress step by step, starting from the most simplistic approaches and relaxing assumptions as we proceed. Firstly, we assume a static setting, with spare capacity. In such a setting (partial equilibrium), prices do not respond to demand shocks: only quantities (production, income and jobs) adjust. Secondly, we relax this assumption and assume that there is no spare capacity: prices respond to increasing demand (general equilibrium), leading to reallocation of resources across sectors. We then move from a static to a dynamic setting and survey those contributions that look at the relationship between tourism specialisation and long-run growth.Keywords: Tourism, Economic Impacts, Input-Output Analysis, General and PartialEquilibrium Analysis1 The partial equilibrium analysisPartial equilibrium analysis assumesthat there is spare capacity unemployed resourcesand that, as a consequence, prices do not respond to increasing demand (perfect elastic supply). Adjustment takes place only through quantities (production, jobs, and therefore income).The basic concept of partial equilibrium analysis is that of ‘ multiplier although,’ as noticed by Archer, ?there is perhaps more misunderstanding about multiplier analysis than almost any other aspect of tourism research? (Archer, 1982). Multipliers measure the present economic performance of the tourism industry and the effects of short-run economic adjustments to a change in the level of tourist expenditure.The definition of multiplier, in terms of Keynes, is unequivocal: the multiplier measures the increase in economic activity generated in an economy by a unit increase in tourismgenerated in an area by an additional unit of tourist spending: for instance, if tourists spendan extra EUR 1 million in the area and this generates EUR 800,000 of income, the Keynesian multiplier is 0.81. However, alternative definitions of multipliers can be found in tourismliterature. The mo st popular of these is the use of‘ ratio’ multiplier, where for example the income multiplier tends to be expressed as the ratio of a‘ total’ income generate expenditure (see Section 1.1) to the‘ direct’ income. Depending on what is meant by income, three types of‘ ratio’ multipliers can be generated.Despite the strong assumptions implicit in their calculation, multipliers are widely used inpolicy-making. They are used to study the impact of tourism on business turnover, income and employment and can be used to compare the impact of increased demand on other sectors ofthe economy or different policy options.In what follows, we firstly introduce the economic meaning of multipliers, analysing how thetourist expenditure ripples through the economy. Secondly, we present two widely used methodologies to calculate multipliers. Finally, we briefly discuss and compare some of the empirical results.2 The economic meaning of multipliersIn the destination tourists spend their money to buy certain goods and services. This initialtourist expenditure is generally directed to very specific sectors of the economy (lodging, restaurant, amusement, retail trade, transportation–which we will refer to asAlthough the correct methodology would require the calculation of the multiplier at the margin,it is common practice (mainly because of data limitation) to calculate income effects in termsof average, rather than marginal, tourism expenditure and to assume that there is nosignificant difference between them. This implies that the economy has available capacity tomeet future demandTourism industries and represents additional revenues for these activities. These are theso-called direct effects.Part of those revenues is used to buy intermediate goods and services that will be used in‘ future production cycles’ (intermediate demand). A remaining part will be used to buy the services of production factors: labour, capital and land (wages, interests and profits, and rents–gross value added), to pay taxes to central and local governments, or saved. In all cases,some money could go outside the area, to intermediate producers and production factorslocated outside the area (i.e., it ‘ leaks ’ out of the local economy). However, some willworkers (paying a bigger number of wages) and demand additional goods from local producers. As a result, local output increases, employment opportunities increase and local income rises (due to the increase in the number of wages). These are the so-called indirect effects.The increase in employment brings to an increase in the total income of local residents. Part of this income is saved and part is spent in consumption goods. This in turn generates additional demand which, as before, translates into additional production and employment (and so on). These are the so-called induced effects. Indirect and induced effects are often called secondary effects. The effect of tourism on the local economy is influenced by a few key factors: The characteristics and the spending patterns of the local tourists, affecting the direct impact on the economy. Essential features here include: The reason for travel (tourists travelling for cultural reasons spend more/less and put more/less pressure on natural and cultural resources than sun&beach tourists);The length of stay (tourists staying for the day are likely to spend a smaller share of total expenditure in locally produced goods); The accommodation chosen (hotels are more expensive than campsites).The characteristics of the tourism industries and of the local economy. Key features here include the ability of local economy to satisfy the demand of tourism industries, as well as the size and the shares of tourism industries that are locally owned. The extent of the indirect effects depends on the size of the area under study (e.g., municipal, regional, national) and on the extent to which business firms in the area supply each other with goods and services (the more likely the more diversified and interlinked is the local economy). In general, the smaller the scale of the economy and the higher the share of initial expenditure that leaks out of the local area, the fewer are these linkages and the smaller are the indirect effects. Moreover, the magnitude of indirect and induced effects depends on the share of capital, land and labour that is locally owned. For instance, small family-owned hotels and restaurants are more likely to buy local intermediate inputs than chain hotels and tourist villages. If factors are locally owned, their remunerations –profits, rent and wages –will stay locally and local community will strongly benefit from them.3. Direct, indirect and induced benefits and effects on the economy triggered bytouristSpending Several types of multiplier are commonly used:Sales (or transactions) multiplier refers to the effect on business turnover (value of business turnover created by a unitary increase in tourism expenditure); Output multiplier refers to the effect on the level of output of the economy. With respect to the sales multiplier it does not only take into account the impact on turnover of local businesses, but also any changes inthe level of stocks they hold. This can be useful in identifying potential supply shortfalls, or bottlenecks; Government revenue multiplier refers to the effects on governmental revenues from all sources (e.g., direct and indirect taxation, duties, licenses and fees); Income multiplier refers to the effect on incomes (sales net of intermediate consumption, including wages, salaries and profit). This is commonly regarded as the most important indicator ofthe economic performance of tourism industry. Income multipliers vary depending onwhether they include or not incomes accruing to nonnationals residing in the region under investigation, and whether they include or not income accruing to governments. Themultiplier can be measured as disposable income –the income available to individuals to spend or save, which is net of tax –or value added income –the income which includes taxand other expenditures which are defined according to national income accounting rules; Employment multiplier refers to the effect on employment. It is usually derived from theoutput or income multipliers. It can be expressed as the ratio of the number of ‘ total ’ additional jobs (e.g., direct and indirect or direct and secondary) to either the number of directjobs ( ‘ ratio multiplier)’or to the initial tourist expenditure (Keynesian multiplier). Employment can be measured in terms of full time equivalent jobs, or the actual numberof jobs including part-time jobs.Suppose additional tourist expenditure of EUR 1 million generating EUR 2.5 million of extra output and EUR 500 000 of direct and secondary income. It also creates 200 jobs directly and 180 secondarily. In Keynesian terms the multipliers are, respectively: 2.5(output), 0.5 (income) and 3.8 jobs for 10 000 EUR of tourist expenditure (employment).On the other side employment, in terms of multipliers‘ratio(i.e.’,total employment generatedto direct employment) can alternatively be expressed as 1.9 (i.e., 380/200).The various multipliers are inextricably linked to each other. Sales and Output multipliers have limited use from the policy point of view, except as an indicator of the degree of economic internal linkages. On the other side, it is important for policymakers to be awareof the income and employment effects of any anticipated changes in final demand, making income and employment multipliers the most often quoted types of multipliers.Multipliers are not only influenced by the economy and tourism characteristics of the area ofconcern, but they also reflect its size (and population). Studying the impact of local tourismone of the most common errors, when the available resources do not allow independent and consistent estimations, is to ‘borrow multipliers’evaluated at national scale (or in areas erroneously considered to be ‘equivalent to ’the area of concern) and to apply them uncritically to sub-national areas (e.g., municipalities, regions). The use of national multipliers tends usually to yield inflated estimates of impacts.The model is static and assumes that there are (unlimited) idle resources (including labour, natural resources and capital goods), which means that any increase in final demand can simply be met by proportionally increase in sectoral outputs. As a consequence, prices do not respond to increasing demand (perfect elastic supply) and the growth of tourism do not lead to a reallocation of resources across sectors. Even granted that in most economies there issome unemployment of labour, this assumption seems rather unlikely. The ability of the economy of a study area to respond immediately to changes in final demand (i.e., the absence of capacity and supply constraints) has seriously been questioned by many researchers (Briassoulis, 1991);Technologies are fixed. All firms in each sector employ the same technology, and thereare neither economies nor diseconomies of scale and no substitution among inputs;The outputs of each sector are homogeneous. An industrial sector cannot increase the output of one specific product unless it proportionally increases the output of all its other products; In calculating the employment effect, the model assumesa fixed employment/output ratio. Productivity increases are not taken into consideration (any additional demand for labour translates into a proportional increase in the number of employees);It is a ‘ data hungry ’ methodology,itreliesason the existence and availability of a reliablecase study-specific I-O matrix;The I-O matrix approximates the actual economy with respect to the year it is estimated. The farther away we are from the I-O table year, the less the evaluation corresponds to actual economy. Tourism, as any economic activity, passes through several stages during its development. The early stages of tourist development of an area are characterized by dynamic, short-term changes implying that technical coefficients do not remain stable at least for some period. Furthermore, tourism can induce developments and infrastructures in the host region that otherwise would not probably occur. As a tourist region matures, the assumption of constant coefficients may be more acceptable (but the coefficients cannot be assumed to remain constant for time periods longer than, typically, five years). At the level of multipliers,it has to be noticed that the income multiplier, expressed as ratios of money to money may not significantly change over time; Keynesian employment multiplier, however, being expressed as a ratio of number of employees to tourism expenditures, will be affected by inflation.These limitations become increasingly binding the greater the simulated change in demand. Although real world production relationships are most probably non-linear, it is not unreasonable to approximate these with linear specifications as long as the changes fromthe starting point remain relatively small. On the other hand, simulations that involve drastic changes from the means are likely to have poor predictive abilities.Despite of these limitations, an understanding of the caveats can help the analyst to overcome the weaknesses.Depending on the characteristics of the area of concern and on the tourist spending patterns, the assumptions at the base of I-O analysis could bias the values of the derived tourism multipliers (Fletcher, 1989; Briassoulis, 1991). As already noticed, for the employment multiplier values to hold true, it must be assumed that an increase in final demand will result in each sector increasing their demand for labour in a linear way. This will only be reasonable if every sector is operating at full utilization. Any underutilization will mean that sectors can expand output without resorting to employing additional staff. In the short run it is likely that most sectors will meet additional demand by either better utilization of existing personnel or by increasing over-time. In such cases, the employment multiplier will over-estimate the effects on employment. This can be particularly critical in the case of tourism, where the restaurant & hotel industry is typically characterized by capacity under-utilization (reflected in hotel occupancy rates lower than 100%). This means that additional tourists can be accommodated by existing hotels and restaurants with only a marginal increase in employment and in the inputs required from the other sectors of local economy. Further difficulties inherent to the assessmentof employment impacts are related to seasonality problems (particularly important for sun&beach tourism) and to the fact that it is very common in tourismrelated establishments that many people employed in tourism also hold another job and part-time employment.Furthermore, it is also quite conceivable that some industries will not be able to respond toan increase in demand (particularly in the short-term run) and any increase in demand will need to be met by an increase in imports rather than an increase in the level of output of the domestic industries.There is a wide range of literature on (tourism) multipliers. We do not aim at discussing allfindings, but rather at identifying those factors that influence the values of multipliers and that might be relevant to our discussion. We will firstly discuss issues relative to the calculation of multipliers. This part will help to clarify some of the definitions presented in previous sections and to assess the range of changes involved with the different definitions. Secondly, we will discuss issues relative to the destination regions (and how they influence the value of multipliers). This will help to clarify the regional factors that we need to take into consideration in the empirical studies. Thirdly, we will discuss the relevant features of tourism and tourists ’ patterns. This is very relevant for-makingpolicy in the field of tourism; different strategic choices must be compared. Finally, we willdiscuss the issues concerning the impact on employment.Caution must however be exercised when comparing quantitatively multipliers from different studies, since multipliers might have been generated by different methodologies, include different assumptions, reflect different distributions of expenditures (e.g., more on hotel, less on shopping).Types of multiplier and their range of values.Multipliers have been widely used in research and policy support. However, their use has been often characterized by confusion and misunderstanding concerning the typologies of the used multipliers (Archer, 1982). Here we discuss the range of changes in empirical findings involved when different typologies of multipliers are used.A first distinction refers to the range of effects taken into account by the multiplier. In Singapore, income and output multiplier increase by 30% when induced effects are included (Heng and Low, 1990); the increase in the income multiplier, when also induced effects are considered, is found by Del Corpo et al (2008) to vary from 20% in Sicily to 65% in Spain. Feedback effects from surrounding regions can also be considered. Sinclair and Sutcliffe (1988) take into account feedback effects from surrounding economies and show that the size of multiplier increases by 2-7%.The second distinction refers to the affected variable (sales, output, income or employment multiplier). This is a simple and clear issue, but it is very relevant when comparing different values of multipliers. It is important to note that different definitions of multipliers are relevant for different policy objectives. The relevant multipliers should be therefore chosen when comparing different policy options with respect to a specific objective (either the maximisation of the employment, income or government revenues effect). Sales and output multipliers tend to be around the double of income multipliers (Heng and Low, 1990).Multipliers and features of destination regionThe value of the multipliers crucially depends on leakages, and therefore on the share ofimports to total output. In turn, the share of import is heavily dependent on the size oftheregion (small economies are relatively less self-contained than larger economies). In the specific case of tourism multipliers, the interrelationships of tourism industries with the restof the local economy (and specifically the extent to which demand from tourism industries is satisfied with imports), is also a crucial factor.Income multipliers reach a maximum for large countries such as Turkey and the UK and inself-contained small island economies (Jamaica, Mauritius), where they vary in the range0.50-1.20. They are just smaller for US states (range 0.40-0.90–Archer, 1988), but sensibly lower in very open regional and urban economies such as US and UK counties (range 0.20-0.50 – Fletcher, 1989; Archer, 1982). Baaijens et al (1998) analyzed statistically (regression models) income multipliers extracted from 11 studies. A positive relationship was found withthe logarithm of the population (several alternative regional characteristics –as area size, number of tourist arrivals –were also tested). A similar result was found by Chang (2001), analyzing more than 100 regional IO models varying in size and economic development (covering five US-states: California, Colorado, Florida, Michigan and Massachusetts), generated by means of the IMPLAN I- O modelling system. A ‘ tourism multiplier ’ was definedasa weighted sum of multipliers derived from four tourism-related sectors (lodging,eating and drinking, recreation and retail). For all the four analyzed Type II‘ tourism multipliers’incom(sal e s,value added and job) the most significant predictor, in astepwise regression analysis, was found to be the logarithm of population. While sales, incomeand value added multipliers increased almost linearly with the logarithm of population, the employment multiplier showed a negative correlation (interpreted on the basis that, in the contestof the analyzed dataset, regions characterized by a smaller number of inhabitants tend to correspond to less economically developed rural areas). Using hotels as an example, higher jobto sales ratio could be a result of lower room rates, or more part-time and seasonal jobs(resulting in lower average wages).Type II multipliers vs. Log (Population) for 114 US regions. The empty diamonds report the results obtained through I-O modelling (IMPLAN), while the squares correspond to the corresponding results from a statistical regression analysis with Log (Population) as dominant predictors. The lines report empirical multipliers proposed from a straightforward classification of the different regions in:small‘ruralmetro’’, ,‘‘ large metro’ and.‘ State’Multipliers and features of tourism and tourists’ patternsTourists differ in behavioural and expenditure patterns. This has consequencesfor the sizeand range of economic effects. This question is crucial when confronting different policychoices for tourism development (e.g., privileging short vs. long stays, beach resort vs.cultural tourism, etc.). Two key issues must be taken into account here.Firstly, the impact on the local economy varies not only depending on the value of the multipliers, but also on the value of the multiplicand: even if the multiplier is high, the finalimpact on local income will be low if the direct injection of tourist expenditure in thedestination region is low. Previous research shows that tourist spending taking place throughtour operators, international airlines and chain hotels often leaks out immediately withouteven reaching the destination economy. For example, only 42% of the price of a packageholiday was received by Spain when tourists travelled on a non-Spanish airline(Istituto Espanol de Turismo, 1987). Similar results hold for Kenya: only 38% of UK tourists’spending travelling in package holidays reached Kenya.Improving options locally available to tourists would magnify the size of economic impacts.In the case of Kenya, the use of local airlines could considerably increase the share of expenditure accruing to the Country: up to 66% if local airlines are used for internal travels,up to 80% if Kenyan airlines are used for international flights also (Sinclair, 1991).Secondly, the impact on the local economy varies with the patterns of tourist expenditure, in’s turn influenced by the motivation of the trip(pleasure vs. business, for example), the nationality of tourists, the accommodation chosen. Research shows that accommodation is akey factor, as confirmed among others by Del Corpo et al (2008). Sinclair and Sutcliffe (1988)find that the income multiplier in Malaga is lower for tourists staying in flats or villas andhigher for tourists staying in hotels. This is due to the different relationships that these typesof accommodation create with the local economy.On the contrary, the nationality of the tourist does not seem to be so relevant. Archer andFletcher (1996) find no evidence that nationality of tourists made a significant difference tothe size impact of tourism on the economy of Seychelles. The difference is found to be negligible also in the three case studies used by Del Corpo et al (2008), that is Bergen, Elcheand Syracuse, even though in general Spanish tourists in Elche present a higher directimpact than foreigners. Finally, Heng and Low (1990) find no evidence that tourists from developing countries had a different impact than tourists from developed countries. Theimpacts on employmentThe ability of tourism to create jobs is of high relevance for policy-makers.As discussed in Section 1.1, employment multipliers are easily calculated in multiplier exercises. The values of the multiplier are influenced by the same factors discussed in previous sections, and therefore differ quite widely. Heng and Low (1990) find that tourism in Singapore creates over 30 jobs per million dollar of expenditure when induced effects are included and just above 25 jobs when only direct and indirect effects are calculated. Fletcher (1989) finds a similar value for Jamaica. He shows that values might be even higher for smaller economies such as Gibraltar, where he also finds that the employment multiplier of tourism expenditure is nearly the double than Ministry of Defence and other Government departments ’ expenditure.Sinclair (1998) discusses few additional features concerning employment effects of tourism (based both on case studies and multiplier analysis):Tourism industries are relatively skill-intensive. This was pointed out by Diamond (1974), in his research on Turkey, and confirmed by following studies. Delos Santos etal (1983) further noticed that only 16% of employment in the tourism sector in the Philippines was unskilled and that nearly 40% was semi-skilled;Much of the employment in the catering and accommodation is on a part-time seasonal basis or family-related without a formal wage. Sinclair and Bote Gomez (1996) find that just below 10% of part-time workers in hotels and guesthousesin Spain were without a formal wage. Farver (1984) finds that hotel employment in Gambia nearly doubled in the high season with respect to the low season.He also finds that top managerial posts are usually occupied by foreigners. This appears to be true also for the Fiji Islands (Samy, 1975). However, in Kenya this trend has been reversed and top managerial posts are now being taken by residents (Sinclair, 1990).These results point out to potential important employment gains from tourism, under botha quantity and a quality perspective (although seasonality remains a problem).4 ConclusionsBased on the review of literature, we can propose a rather general classification of the impacts of tourism on urban economies:The impacts that take place through market interactions;The impacts that do not involve market interactions;The key issues that affect the size and sign of the impacts.Tourists typically demand a set of services and goods. Some of these are provided by the market, such as restaurants, hotels, private transportation (we referred to them as tourism industries). This additional demand generates a series of impacts on the local economy: Increased expenditure by tourists increases local production (and incomes). Assuming that there is idle capacity (and prices do not respond to increased demand), the final increase is bigger than the initial increase (multiplier effect);The additional income brings with it additional jobs: directly, in the tourism sector and indirectly in the sectors serving the tourism sector;When relaxing the assumption of idle capacity, prices (as well as quantities) respond to the additional demand. Theory shows that, finally, the benefits of tourism are capitalized inhigher prices of non-tradable sectors (hotels, restaurants, houses, pricesof locally produced goods) and that they finally accrue to the immobile factors (e.g., land) employed in the non-tradable sector (which is able to charge higher prices).The above effects imply that there is a distributional issue, as tourism leads to a contraction of the traded sector (e.g., manufacturing) and to a decrease of real returns to all the other factors; The structural change induced in the economy may affect its capability to grow in the longrun. The crucial question is whether a region relatively specialized in tourism will grow slower or faster than, for example, regions specialized in knowledge intensive industries. Theoretically, the answer depends on the long-run dynamics of prices of tourist goods compared to, for example, knowledge-intensive goods.4.2 Impacts taking place through non-market interactionsTourists do not only demand goods and services provided by the market. They also demand access to natural and cultural resources and to publicly provided goods and services (such as water, public transportation, health and security, a clean environment).This additional demand generates the following impacts.Firstly, the additional pressure on natural and cultural resources can lead to their overexploitation and degradation.Secondly, the pressure on public services will also increase, as a consequence of the additional demand for water, waste and water treatment, public transportation. Theadditional costs will be compensated (to some extent) by an increase of fiscal revenues following the increase of incomes and jobs.Thirdly, there is a pure external effect in terms of the congestion (noise, traffic jams)caused by the arrival of tourists.。

旅游服务质量 参考文献英文

旅游服务质量 参考文献英文

The Importance of Tourism Service Quality A Review ofLiteratureThis article provides a comprehensive review of literature on tourism service quality, highlighting its importance in the tourism industry. IntroductionTourism service quality plays a crucial role in attracting and retaining tourists. In order to enhance customer satisfaction and loyalty, tourism businesses must strive to provide high-quality services. This article aims to provide a review of literature on tourism service quality, exploring its significance and key determinants.Determinants of Tourism Service QualitySeveral factors contribute to tourism service quality. One of the primary determinants is the physical environment, including infrastructure, attractions, and accommodation facilities. A well-maintained and aesthetically pleasing environment positively impacts the perception of service quality by tourists.Another determinant is the interaction quality between service providers and tourists. This includes the behavior, attitude, and competence of tourism staff. Friendly andknowledgeable staff members create a positive experience for tourists, leading to higher service quality ratings.The third determinant is the reliability of services provided. This encompasses aspects such as timeliness, accuracy, and consistency of service delivery. Tourists value reliable services as it ensures a smooth and hassle-free travel experience.Importance of Tourism Service QualityHigh-quality tourism services have numerous benefits for both tourists and tourism businesses. For tourists, it enhances their overall travel experience, leading to higher satisfaction and the likelihood of repeat visits. Satisfied tourists also tend to spread positive word-of-mouth, attracting more visitors to the destination.For tourism businesses, providing excellent service quality leads to customer loyalty and increased profitability. It helps businesses to differentiate themselves from competitors and gain a competitive advantage. Moreover, satisfied customers are more likely to engage in repeat purchases and recommend the business to others, contributing to long-term success.Measuring Tourism Service QualityVarious frameworks and models have been developed to measure tourism service quality. One of the most widely used is the SERVQUAL model, which assesses service quality through five dimensions: reliability, assurance, tangibles, empathy, and responsiveness. This model provides a comprehensive understanding of service quality and enables businesses to identify areas for improvement.ConclusionIn conclusion, tourism service quality is a critical factor in the success of the tourism industry. It is influenced by various factors such as the physical environment, interaction quality, and reliability of services. High-quality tourism services lead to customer satisfaction, loyalty, and positive word-of-mouth. Businesses can measure service quality using frameworks like SERVQUAL to identify areas for improvement and enhance the overall tourist experience. By prioritizing service quality, tourism businesses can thrive in a competitive market and contribute to the growth of the industry.。

毕业论文外文翻译--旅游与服务市场:奇幻,感觉,有趣论文文献翻译-中英文对照翻译

毕业论文外文翻译--旅游与服务市场:奇幻,感觉,有趣论文文献翻译-中英文对照翻译

中文3780字标题:Tourism and hospitality marketing: fantasy, feeling and fun原文:Experiential marketing has become a cornerstone of many recent advances in areas such as retailing, branding and events marketing, but with attempting to sell an experience of a place through relating it to the lifestyle constructs of consumers. For many years we have discussed the characteristics of tourism and hospitality products, which suggest that marketing within the sectors is different to many other industries, as purchase decisions are made on the basis of projected and perceived images, rather than prior experience. However, despite the amount of literature being written on these perceived differences, most marketing in the sector relies heavily on traditional marketing concepts, and it is often difficult to discriminate tourism and hospitality approaches to marketing from those advocated for other consumer products.Tourism and hospitality has become a major economic activity as expectations with regard to the use of our leisure time have evolved, attributing greater meaning to our free time.The evolution of tourist behaviour encourages both change and the emergence of new meaning (Bouchet et al., 2004). This results in marketing having potentially a greater prominence in tourism and hospitality, than in other industries. Potential that is not always fully achieved (Morgan and Pritchard, 2002). The key reason for this failing is that in the main marketing for tourism and hospitality has been focussed not on the consumer, but on the destination or outlet, with marketing strategies being related to the products offered (Williams, 2000, 2002). As marketing within this sector has evolved however, the offer has become increasingly less important due to the enormous heterogeneity of consumer motivation and behaviour. The result is that firms and destinations within this sector need to redefine their strategies to reflect these changes.Studying the behaviour of consumers has become increasingly complex, and it is fair to argue that tourism and hospitality by its very nature, should be in the vanguard of research into contemporary consumers (Williams, 2002). Tourism and hospitality offers a multitude of venues in which people can consume. Bars, restaurants, hotels, theme parks, casinos and cruise ships all operate as “Cathedrals of consumption”(Ritzer, 1999) offering increasingly complex consumption opportunities to increasinglycomplex consumers. Tourism and hospitality has developed into one of the most important global economic activities, due in part to a combination of a transformation of offers and increasingly postmodern demand. These changes mean that tourism and hospitality consumption has evolved to become more qualitative, more demanding, and more varied (Bouchet et al., 2004).Anecdotal evidence delivered through media coverage, would suggest that contemporary consumers are self-indulgent, pleasure seeking individuals, easily dominated by marketers and advertisers, who act like sheep in the ways they mimic referent others. However, the reality is obviously much more complex than such a scenario suggests. Contemporary consumers are as likely to be driven by thrift as to they are to be hedonistic, they use consumption to make statements about themselves, they use consumption to create their identities and they develop a sense of belonging through consumption. For many people it is through consumption that relationships are formed, for example, colleagues enjoying a drink after work or childrenhosting their birthday parties at McDonalds, enabling them to define their circle of friends .Consumption also plays a part in finding fulfilment, developing creativity and expressing their individual abilities. Clearly such a complex phenomena cannot be easily understood.Recent arguments have been sounded that aspects of contemporary tourism and hospitality consumption have reflected the phenomena of postmodernism. Whilst many believe postmodernism to be a meaningless intellectual fad, inaccessible to many involved in marketing within our sector, others agree that there are worthwhile insights to be gained from the debate on the post-modern condition and its consequences for tourism and hospitality consumption and marketing. I do not intend to discuss at length the use of post-modern discourse in tourism and hospitality marketing as I have exercised it in previous work (Williams, 2000, 2002). The term postmodernism refers to a break in thinking away from the modern, functional andrational, and during the last couple of decades it has spread across all domains of knowledge, including marketing. The key concepts of post-modern marketing are fragmentation, indeterminacy and distrust of universal discourse, but by eschewing modernism it introduces a radicallynew and different cultural movement which coalesces in a reconceptualisation of how we experience and explain our world. In terms of experiential marketing two aspects of the post-modern discourse are most relevant, hypereality and image.Hypereality is one of the most discussed conditions of postmodernism, and refers to the argument that reality has collapsed and has become image, illusion, simulation and simulacra (copies for which no original exists). Hyperreality refers to a blurring of distinction between the real and the unreal in which the prefix “hyper” signifies more real than real. When the real is no longer a given but is reproduced by a simulated environment, it does not become unreal, but realer than real, to the extent it becomes what Baudrillard (1993, p.23)refers to as “a hallucinatory resemblance of itself”. In postmodernism, with the advent of hyperreality, simulations come to constitute reality itself. This scenario is exemplified throughout the tourism and hospitality industry. Baudrillard himself used the example of Disneyland, arguing it is more real than the USA itself. A point reinforced by Venturi (1995, p.67) who suggested “Disneyland is nearer to what people want than what architects have ever given them. Disneyland is thesymbolic American utopia”. In postmodern society people have become fascinated by signs and as a result, they exist in a state where signs and images have become more important than what they stand for. The result is that today’s consumers consume imagery and do not focus on what the images represent or mean. As Miller and Real (1998, p. 30) argue “we live in a world where the image or signifier of an event has replaced direct experience and knowledge of its referent or signified”.While it is accepted that there are problems with investigating tourism and hospitality marketing through a postmodern orientation, it clearly encompasses a broad range of consumer experiences. In addition it has the potential to reframe our thinking about marketing practice in an increasingly fragmented global marketplace.A better understanding of the underlying macro forces and micro behaviour, associated with postmodernism, can be leveraged by marketers to obtain competitive advantages in the increasingly dynamic, unpredictable, unstable and competitive tourism and hospitality environment.Traditional marketing provided a valuable set of strategies, implementation tools and methodologies thattourism and hospitality firms could use in an earlier age. As Schmitt (1999, p. 55) argued “traditional marketing was developed in response to the industrial age, not the information, branding and communications revolution we are facing today”. In a new age, with new consumers we need to shift away from a features-and-benefits approach, as advocated by traditional approaches to consumer experiences. We need to consider new concepts and approaches which capitalize on the opportunities offered by these new consumers. One such approach is experiential marketing; an approach which in contrast to the rational features-and-benefits view of consumers, takes a more postmodern orientation and views them as emotional beings, concerned with achieving pleasurable experiences.Experiential marketing is a growing trend worldwide, with enthusiasts reported in all sectors of the global economy, from consumer products such as Ford Motor Company (Kerwin, 2004) to health care providers such as the North Hawaii Community Hospital (Hill, 2003). As Schmitt (1999, p. 53) states “experiential marketing is everywhere”. The question is what has caused this evolution in the world of marketing, and what are the implications for consumers of tourism and hospitality?Experiential marketing was first introduced by Pine and Gilmore (1998) as part of their work on the experience economy, and further refined in many subsequent articles and books by the same authors. Pine and Gilmore (1999, p. 2) explained their view of experiential marketing in the following manner “when a person buys a service, he purchases a set of intangible activities carried out on his behalf. But when he buys an experience, he pays to spend time enjoying a series of memorable events that a company stages to engage him in a personal way”. Experiential marketing is about taking the essence of a product and amplifying it into a set of tangible, physical, interactive experiences which reinforce the offer. Rather than seeing the offer in atraditional manner, through advertising media such as commercials, print or electronic messaging, consumers “feel”it by being part of it. As Gautier (2004, p. 8) argues “experiential marketing is a totally new way of thinking about marketing, if you think it’s about simply tweaking around the edges, think again”. Experiential marketing is not about one-off events, sponsorship, sampling or general field marketing. Experiential marketing describes marketing initiatives that give consumers in-depth, tangible experiences in order to provide them with sufficient information to makea purchase decision. It is widely argued that as the science of marketing evolves, experiential marketing will become the dominant marketing tool of the future (McNickel, 2004).Experiential marketing has evolved as a response to a perceived transition from a service economy to one personified by the experiences we participate in. In such a perception experiences are as economically different from services as services are from goods. Pine and Gilmore (2004) explain that experiences have emerged as the next step, in what they refer to as the progression of economic value. If we accept such a position; that modern economies are seen as making a transition from the marketing of services to the marketing of experiences, all tourism and hospitality offers are acts of “theatre” that stage these experiences. The experience economy has been summarised by Petkus (2002) as follows:. contemporary economies have evolved from the delivery of commodities to the delivery of goods, from goods to services and are presently evolving from services to experiences;.as services became increasingly commodified, customer perceptions of competitive advantage diminish, as does satisfaction;.the delivery of experiential market offerings involves engaging customers in a memorable way; and all actions of the organisation contribute to the performance of the experiential market offering.The huge growth in the field of experiential marketing appears to be the result of the effect of the numerous success stories cited in the media. As Kerwin (2004, p. 94) states “the beauty of a well desig ned experience is that while it doesn’t reach nearly asmany people as a TV spot, it can attract the very customers who are most likely to buy”. The evidence seems to support this contention, for example, research undertaken by SRI, an international market research organisation, found that experiential marketing drove faster results than traditional methods, with consumers suggesting it led to quick positive purchase decisions. Amongst certain groups, younger consumers and females, the results were even more encouraging (Allen, 2005). The same research also demonstrated that experiential marketing made consumers more receptive to other forms of associated advertising, an important factor in an era of integrated marketing communication. Similar results were found by IMI International. Their research suggested that more than 55 per cent of consumers felt that the biggest single influenceon propensity to consume was the ability to sample or interact with a product before purchase. In the UK, research undertaken by ID Live Brand Experience stated that as many as 85 per cent of consumers valued the opportunity to experience; touch, smell, taste or hear, products. Of those surveyed, 58 per cent confirmed that experiential marketing had encouraged them to make a purchase they were not previously planning to make. The importance of this development is not lost on marketing executives with more than 70 per cent of them recently stating that experiential marketing is the current “big theme”(Gautier, 2004). Pine and Gilmore (1999) the originators of much of the current thinking behind experiential marketing cite US Bureau of Labour statistics showing that consumer price indices, employment growth and growth in GDP have all increased at a faster rate for experiential offerings, than for commodities, goods or services. To summarise, the reason behind the continuing growth in demand for experiential marketing, is that it appears to work for both firms and customers. As Witthaus (2004, p. 10) states:.it achieves measurable results by offering innovative ways of communicating with customers in their own environment,leading to a better ROI. And it offers a memorable, engaging and exhilarating way of reaching customersExperiential marketing demonstrates that the media landscape has unalterably changed in recent years. In 1985, a commercial on peak-time television would have been expected to reach over 40 per cent of the population. A similar commercialtoday would be unlikely to reach more than 15 per cent of the population, and this figure is likely to continue falling (Gautier, 2004). Despite increased spend on traditional media many of the worlds top products and brands have suffered falling market share. There is a widespread belief that old models of advertising spend are no longer as effective as they were and alternatives have to be sought.出处:Alistair Williams, (2006) "Tourism and hospitality marketing: fantasy, feeling and fun", International [J]Journal of Contemporary Hospitality Management, Vol. 18 Iss: 6, pp.482 - 495标题:旅游与服务市场:奇幻,感觉,有趣译文:体验营销已经成为许多最新进展领域的基石,例如零售业、品牌和事件营销,但随之而来的是企图一提样营销为目的建立消费者的生命周期。

在线旅游外文文献翻译最新译文资料

在线旅游外文文献翻译最新译文资料

在线旅游外文文献翻译最新译文资料The online travel industry。

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英语作文-涉外旅游事务管理行业:提升服务水平,实现旅游业可持续发展

英语作文-涉外旅游事务管理行业:提升服务水平,实现旅游业可持续发展

英语作文-涉外旅游事务管理行业:提升服务水平,实现旅游业可持续发展In the realm of international tourism affairs management, the quest to elevate service standards stands as pivotal to achieving sustainable development within the tourism industry. The globalization of travel has not only expanded opportunities for cultural exchange and economic growth but has also heightened the imperative for impeccable service delivery across all facets of travel management.Effective service enhancement begins with a deep-rooted commitment to understanding and anticipating the diverse needs of travelers. This foundational approach requires meticulous attention to every stage of the tourist experience, from pre-travel arrangements to post-trip feedback mechanisms. By embedding customer-centric practices into the fabric of service provision, tourism entities can forge lasting impressions that resonate positively with clientele and foster loyalty.Central to the elevation of service standards is the cultivation of a highly skilled and culturally aware workforce. In an era where personalization reigns supreme, the ability of tourism professionals to communicate fluently in multiple languages and navigate cross-cultural nuances becomes a competitive advantage. Investing in continuous training and development empowers staff to not only meet but exceed customer expectations, thereby setting new benchmarks for service excellence.Furthermore, the integration of technology emerges as a game-changer in service delivery within the tourism sector. Innovations such as mobile applications for real-time itinerary updates, virtual reality simulations of destination experiences, and AI-powered chatbots for instant customer support have redefined convenience and accessibility for modern travelers. Embracing these technological advancements not only streamlines operations but also enhances the overall travel experience by offering personalized recommendations and seamless connectivity.Sustainability lies at the heart of the tourism industry's future viability. As global awareness of environmental impact grows, travelers increasingly seek eco-friendly destinations and responsible tourism practices. Adopting sustainable tourism principles, such as minimizing carbon footprints, supporting local communities, and preserving natural habitats, not only safeguards the environment but also enriches the cultural authenticity of travel experiences.Collaboration across public and private sectors is essential in realizing the full potential of service enhancement for sustainable tourism development. Governments play a crucial role in setting regulatory frameworks that prioritize environmental conservation and visitor safety, while businesses drive innovation and competitiveness through strategic partnerships and collective initiatives. Together, these stakeholders can create an ecosystem where tourism thrives responsibly, benefiting both present and future generations.In conclusion, the pursuit of excellence in service standards within the international tourism affairs management sector is not merely a goal but a strategic imperative. By embracing customer-centricity, harnessing technological innovations, promoting cultural competence, and championing sustainability, tourism entities can elevate service delivery to unprecedented heights. This holistic approach not only satisfies immediate consumer demands but also paves the way for a resilient and sustainable tourism industry that thrives in a globally interconnected world.。

社交媒体旅游外文文献

社交媒体旅游外文文献

社交媒体旅游外文文献社交媒体在旅游领域的外文文献非常丰富,涵盖了各个方面的研究。

以下是一些相关的外文文献,供你参考:1. Buhalis, D., & Law, R. (2008). Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research. Tourism management, 29(4), 609-623.这篇文章回顾了过去20年旅游业中信息技术的发展,特别关注了互联网和电子旅游研究的进展。

2. Xiang, Z., Du, Q., Ma, Y., & Fan, W. (2017). A comparative analysis of major online review platforms: Implications for social media analytics in hospitality and tourism. Tourism management, 58, 51-65.这篇研究比较了主要的在线评论平台,探讨了社交媒体分析在酒店和旅游业中的应用。

3. Sigala, M. (2018). Social media in travel, tourism and hospitality: Theory, practice and cases. Ashgate Publishing Ltd.这本书探讨了社交媒体在旅游和酒店业中的理论、实践和案例,提供了全面的视角和深入的研究。

4. Litvin, S. W., Goldsmith, R. E., & Pan, B. (2008). Electronic word-of-mouth in hospitality and tourism management. Tourism management, 29(3), 458-468.这篇文章研究了电子口碑在酒店和旅游管理中的作用,分析了其对消费者行为和决策的影响。

旅游业发展外文文献

旅游业发展外文文献

旅游业发展外文文献Tourism Industry Development: A Review of LiteratureIntroductionThe tourism industry is one of the fastest-growing sectors in the global economy, with a significant contribution to job creation, foreign exchange earnings, and economic growth of countries. Therefore, tourism has become an integral part of economic policy and strategic planning of governments, especially in developing countries. In this regard, various studies have been conducted to analyze the factors influencing the growth of tourism and the strategies for its sustainable development. This paper provides an overview of the literature on tourism industry development, including the drivers of growth, the challenges faced by the sector, and the strategies for its sustainable development.Drivers of Tourism Industry GrowthSeveral factors contribute to the growth of the tourism industry, including economic, social, and environmental factors. Economic factors, such as income level, exchange rates, and inflation, affect the demand fortourism services. For instance, an increase in disposable income and favorable exchange rates increase the propensity to travel, thereby boosting the tourism industry. Social factors, such as changing lifestyles, demographics, and values, also influence tourism demand. For instance, the aging population is more likely to travel for leisure, while the younger generation prefers experiential tourism. Environmental factors, such as natural resources, cultural heritage, and climate, also play a vital role in tourism development. For instance, the existence of attractive destinations, with unique cultural or natural features, enhances the competitiveness of a country's tourism industry.Challenges Facing Tourism Industry DevelopmentDespite the significant contribution of the tourism industry to economic growth, it faces several challenges that hinder its sustainable development. Firstly, tourism can have negative environmental impacts, such as pollution, degradation of natural resources, and destruction of ecological balance. Secondly, there is a socio-cultural impact of tourism, including the commodification of culture, erosion of traditional values, and displacement of local communities. Thirdly, the tourism industry faces challenges of seasonality, infrastructure development, and political instability, which affect its competitiveness and growth.Strategies for Sustainable Tourism Industry DevelopmentAchieving sustainable tourism industry development requires the formulation of appropriate policies and strategies that address the challenges facing the sector. The following are some of the strategies that can promote sustainable tourism development:1. Community-Based Tourism: This strategy involves empowering local communities through active participation in tourism development, which enhances social and economic benefits and reduces negative impacts.2. Ecotourism: This strategy promotes tourism that contributes to conservation and sustainable development of natural resources and cultural heritage, while minimizing negative environmental impacts.3. Tourism Infrastructure Development: This strategy involves investments in tourism-related infrastructure, such as transportation, accommodation, communication, and entertainment, to enhance the competitiveness of the tourism industry.4. Public-Private Partnership: This strategy involves collaborationbetween the government and the private sector in tourism development, which promotes investment, job creation, and economic growth.ConclusionTourism industry development has significant potential for economic growth and employment creation, but it faces several challenges that require sustainable development strategies. Therefore, policymakers must prioritize sustainable tourism development, through the formulation of appropriate policies and strategies that promote community-based tourism, ecotourism, tourism infrastructure development, and public-private partnership.。

国际旅游外文翻译文献

国际旅游外文翻译文献

文献信息:文献标题:The Effect of International Tourism on the Development of Global Social-Economic Processes(国际旅游对全球社会经济发展的影响)文献作者:Cherkasov I L等文献出处:《Journal of Environmental Management and Tourism》,2017,8(6 (22)):1166-1170.字数统计:英文2560单词,13979字符;中文4047汉字外文文献:The Effect of International Tourism on the Development ofGlobal Social-Economic ProcessesAbstract The purpose of this paper is to analyze the effect of international tourism on the development of global social-economic processes. The authors prove that international tourism not only boosts inflows of foreign currency into the country but also ensures employment for the population and helps make rational use of domestic resources. The paper establishes that international tourism has lately been experiencing exceedingly rapid growth and development, second just to the automotive and chemical industries. Right now, the significance of tourism to the development of global social-economic processes is constantly growing, which is due to the influence of tourism on the economy of various nations. The authors conclude that the development of the tourism industry in various regions may also be fraught with certain dangers, like increased strains on the environment due to excessive concentration of production and people in tourism centers, devalued traditions, and declines in the prestige of national cultures as a result of the commercialization of life.Keywords:international tourism; development; globalization; need; service; export; cultureIntroductionTourism as a form of fulfilling people’s need for leisure has had a profound effect on the global community. Revenue from international tourism is currently among the more substantial components of so-called invisible export. The development of tourism relations is a crucial way to improve the situation around the world, strengthen partnership among nations, and foster mutual understanding among people of different cultures. Tourism has become an objective need in modern civilization.International tourism not only boosts inflows of foreign currency into the country but also ensures employment for the population and helps make rational use of domestic resources. It has lately been experiencing exceedingly rapid growth and development, second just to the automotive and chemical industries. This adds extra relevance to investigating international tourism as a crucial phenomenon of today’s society.The basics of the effect of international tourism on the development of global social-economic processes have been examined by scholars K.B. Kostin (Kostin 2016), D.Yu. Rozhkova (Rozhkova 2015), E.N. Trofimov (Trofimov 2011), A.A. Shilnov (Shilnov 2014), O.A. Yastremskaya (Yastremskaya 2014), and others. Notwithstanding the large number of scholarly publications devoted to general and special issues related to international tourism, various aspects of the operation of international markets for tourism services, and issues related to national competitiveness in them, certain theoretical-methodological and applied aspects of optimizing participation in international tourism exchange may need further research.1.MethodsThe methodological basis for this study is a systemic approach, with a set of general scholarly and special economic methods also employed, namely: the historical-logical method of cognition; methods of comparative analysis; methods of structural, functional, and situational analysis; economic-statistical methods (employed in determining the latest trends in the development of the market for tourism services); methods of expert assessment and comparative analysis of existing models; methods of scholarly abstraction, analysis and synthesis, and extrapolation(employed in examining the prospects for the participation of various nations in international tourism exchange and ways to galvanize it).The study’s information base is grounded in various fundamental solutions, information-analytical reviews, research and methodological publications by domestic and foreign specialists, statutory and regulatory sources, and statistical materials from international organizations.The work is focused on the following aspects of tourism: its place in the world economy and the latest laws governing its influence on the development of global social-economic processes; the distinctive characteristics of the global market for tourism services and factors in the transformation of its structure; the effect of large-scale public activities on the development of the tourism industry.2.ResultsUnder today’s conditions, tourism is among the more developed sectors of the world economy and one of the more dynamically developing forms of international trade in services (Ek. Agamirova, El. Agamirova, Lebedeva, Lebedev, and Ilkevich 2017, Jacobs, Horowitz, Mavroudis, Siegel, and Sade 2013). The total volume of foreign currency receipts recorded between 1950 and 2016 has increased 145 times. To be specific, in 1950 the number of tourists globally was 25 million and the industry’s turnover totaled $2.2 billion, while in 2016 these figures exceeded 450 million and $372.8 billion respectively.Today, international tourism is developed the most in Western European countries. The region accounts for over 70% of the world’s tourism market and nearly 60% of all foreign currency receipts. Around 20% is accounted for by America and less than 10% by Asia, Africa, and Australia combined.The biggest suppliers of tourists are the US, Belgium, Denmark, Germany Holland, New Zealand, Sweden, Canada, and England. The biggest recipients of tourists are Australia, Greece, Cyprus, Italy, Spain, Mexico, Turkey, Egypt, Portugal, France, and Switzerland.Research indicates that international tourism may develop unevenly not only inparticular regions of the world but within a particular destination as well, which may be due to the degree of development of tourism infrastructure in the area, its remoteness, and other factors.The recent ebullience in the tourism market has had a positive effect on the economy of most nations around the globe, with the financial turnover of the global travel and tourism industry totaling nearly $6.3 trillion in 2016. The sector contributed a total of 10.7% of all revenue to global GDP, the largest share being accounted for by the EU (11.6%), North America (10%), and East Asia (9.7%).Thanks to the interrelationship between tourism and adjacent sectors of the economy, tourism has supported 221.7 million jobs (8.4% of total employment globally). The greatest number of residents employed in the tourism sphere is observed in Southeast Asia (Korea, Japan, and China) – 74,818 thousand people. Southeast Asia is followed by South Asia – 30,796 thousand people. In Europe, the figure is 24,302 thousand people.Receipts from international tourism have totaled around $2 billion per day. In 2016, total expenditure in the industry was $683 billion, which is $48 billion or 3.5% greater than the 2015 figure. If we add to this $132 billion spent by foreign tourists on transportation, we get over $850 billion worth of tourism exports, which is 7% of the world’s total goods and services exports.Most of the receipts to the tourism sector come from the expenditure of tourists who travel for personal reasons – $2,834 billion. In 2016, the way in tourist expenditure was led by the US, Japan, countries within the EU, Canada, and Mexico. The volume of tourist expenditure in Europe increased $21 million in 2016 and totaled $348.In Asia, the observed rate of increase is 51%. The increase in receipts has been brought about by high rates of growth in China and administrative regions – Hong Kong and Macau. Southeast Asia – especially Thailand, Malaysia, Cambodia, and Vietnam – is becoming one of the most attractive regions for tourists, its demand outpacing the supply of tourism services.The increase in receipts to the Pacific region has for the most part been broughtabout by tourists’ interest in the arts and everyday life of aborigines. The greatest number of tourists are visiting Australia and Oceania at a time when Europe and North America are experiencing a slump in tourism activity. This may help smooth out seasonal fluctuations in international tourism.Asia and the Pacific region attract tourists with their unique nature, and new industrial nations – with their business tours. Recreational tourism is well-developed in Japan, South Korea, and Taiwan. The Japanese tourism industry is ranked 2nd in the world after that of the US. Hong Kong and Singapore offer shopping tourism services, while Thailand is developing new beaches on the country’s southern coast and organizing informative trips to its northern part.Tourism is well-developed in Australia and New Zealand, Melanesia and Micronesia. What additionally makes tourism lucrative for the Pacific Ocean islands is the relative proximity of the Australian market, and this getaway enjoys a good image with European tourists.In Africa, the current rate of increase is 64.2%. The warm climate, sandy beaches, unique historical and cultural monuments, and exotic flora and fauna of such nations as Kenya, Zambia, Mauritius, Tunisia, and Algeria have been facilitative of increases in the number of tourists visiting the African region. Right now, the most popular destinations in the North are Tunisia, Egypt, and Morocco, and in the East – Kenya, Tanzania, the Seychelles, Mauritania, and Zimbabwe. Some of these specialize in elite coastal tourism and have a world-class hotel industry in place, which helps them generate up to $900 off each tourist. However, overall Africa is lagging behind other regions in international tourism, as many of its nations are poorly developed economically and lack political stability, with the progress of many areas being impeded by military conflicts and epidemic diseases.America is second to Europe in terms of tourism’s contribution to GDP (30.6%). These are South America, Central America, North America, and islands within the Caribbean. The leading role in this region is played by the US and Canada, which have a vast internal tourism market and a highly-developed infrastructure with an extensive network of hotels and a solid transportation industry in place. SouthAmerica’s tourism flows are relatively minor, which is due to political instability and slow economic development. The major types of tourism in the region are coastal tourism, sports tourism, excursion tourism, and business tourism.Revenue from international tourism reaches 15–25% of overall export revenue. A level this high is the consequence of the region being competitive and certain regions actually specializing in tourism, like Canada and islands within the Caribbean.Europe remains the worldwide leader in tourism. In 2016, the rate of increase of its tourism resources totaled 5.3%. Europe leads the world in sanatorium-resort therapy, leisure, and tourism. The European region is home to popular mineral springs, beaches, and alpine areas. A major portion of the region has all the conditions for those interested in leisure and sanatorium-resort therapy.Evidence from practice suggests that international tourism is quite a dynamic phenomenon. Experts are forecasting the tourism sector to grow tangibly over the next 10 years, with annual demand for tourism services expected to increase 4.7% between 2017 and 2025 and the contribution of international tourism to the world economy expected to total $10.8 trillion in 2025.The production of tourism services is expected to have an annual growth of 3.6%, with the number of those employed in the tourism sector expected to increase 1.5%. Annual growth in tourist arrivals will total 5.8%, with growth in capital investment expected to reach 4.9% and total $1.7 trillion by 2025. The number of jobs in sectors adjacent to tourism is expected to reach 275 million by 2025.The way in terms of the number of those employed in the sector will be led by China (78.6 million people), followed by India (26.1 million) and the US (19.3 million). Tourist expenditure is expected to increase over the next 10 years. For instance, the expenditure of American tourists both inside and outside the country is expected to nearly double. And in terms of increase in this indicator it is, above all, the developing nations of Asia that are expected to be among the top 10 nations globally.Tourist expenditure will increase the fastest in China. Among European nations, the top 10 will include a couple of Eastern European nations – Poland, whose averageannual growth in tourism expenditure will total 8.3%, and the Czech Republic – 7.7%.According to the authors’ forecast, one should expect increases in the market share of international tourism through to 2030 in all regions of the world except Europe and America (Table 1).Table 1. Forecast for the development of international tourism across regions around theworld (million people)The average rates of growth will be the highest in the Middle East and East Asia and Oceania (7.2% and 6.4% respectively), while the lowest ones will be observed in America (3.8%).3.DiscussionThe reliability of the above approaches to assessing the effect of international tourism on the development of global social-economic processes has been substantiated by the study’s findings. Europeans will have to withstand tough competition for revenue from tourism, which will require that the European tourism industry boost the quality of services it provides (Dzhilavyan and Varyukhin 2012, Kuzakhmetova, Sitdikova, and Shilovskaya 2016, Urbanovich 2012).Expenditure on all types of travel – and, above all, on transportation – will increase faster than other family budget items. Trips will be more frequent but shorter, as expenditure on a single trip will reduce. On the whole, expenditure on travel will increase due to the inclination to consume higher-quality leisure.The number of trips will be increasing thanks to intercontinental trips from Europe to America, Asia, and Oceania. The use of airborne transportation will be expanding faster due to increases in the number of convenient direct flights.Considering the increasingly active implementation of computer systems, the waiting times for booking a trip will also be reducing.The following 2 age groups are expected to be represented by the most active tourists: senior citizens and youth. We will continue to witness growth in demand for tourism related to visits to major cultural heritage sites and active leisure. The condition of the environment will be one of the dominant factors in attracting tourists, especially in rural and seaside areas.The geography of international tourism will be determined by specific factors in the attractiveness of particular regions that will be a priority for tourists. Going forward, nature potential will remain the major source of satisfaction of tourist needs.International tourism will continue to boom, with South and Southeast Asia expected to be among the most popular regions to visit. There will be gravitation toward intact nature, which is naturally associated with the concept of beauty, and in this regard we are going to witness further development of, above all, the environmental tourism sector.ConclusionTo sum up, it is worth noting that the significance of tourism around the world is constantly growing. This is due to the influence of tourism on a nation’s economy: tourism boosts the contribution to its balance of payments, ensures employment for the population, facilitates the diversification of the economy, and helps ensure a more rational use of recreation resources. Having said that, the development of the tourism industry is also fraught with certain risks, like outflows of currency overseas, environmental and technogenic dangers, and loss of cultural values.Under today’s conditions, tourism is among the more developed sectors of the world economy and one of the more dynamically developing forms of international trade in services. Today, international tourism is developed the most in Western European countries. Going forward, some of the major trends in the development of tourism will be boosts in the quality of the tourism product, increased tourist expenditure on travel, and the development of non-traditional types of tourism.中文译文:国际旅游对全球社会经济发展的影响摘要本文的目的是分析国际旅游对全球社会经济发展的影响。

旅游管理英文文献

旅游管理英文文献

1. The need for a new quality approach in tourismThe quality of tourist services offered by each supplier is the result of joining twocomponents: quantity, which is rather of material nature as it is repr e-sented by equipmentand facilities, such as food, scenery, working met h-ods; and quality, which is mainlybehaviouristicThe material component is influencing the quality of the tourist services through thedemand for comfort, functionality, aesthetic s, as well as ergonomics qualities of theequipment provided by certain units. One of the most important fa c-tors influencing thesedemands is the level of technicality, which determines the level of comfort and servicequality. The higher the technicality, the better the service, as they offer heating and phonicisolation, different room facilities, such as reliable installations, which lead both to lowermaintenance expenses and fewer complaints.The implementation of the electronic database has positive effects on the quality of service,as a result of eliminating bureaucracy, which facilitates the correct management of theclient account and the fast billing. Thus, it is also ea s-ier to optimise the system of datatransfer that allows the calculation of the specific i n-dexes. This increases the quality ofservice and gives staff more time for the relation with the customer. Even if the initialinvestment is higher, the ben efits are visible on a long term.Another important element of quality is represented by sizing and organising differentspaces that must include aspects concerning the offer flexibility, in order to be able toprovide complementary services such as the organisation of congresses and conferences, aswell as other events.The business card of a unit is represented by the i n-terior decorations, “the atmosphere”created by decoration, the colours, the intensity and colour of lights, the thermal comfort(air temperature and humidity), air freshness and indoor sound system, elements thatcomplete the product [4].However, the most important quality component is thestaff behaviour within the hotel,which is usually neglected, as the company is mostly concerned with employing thenecessary qualified number of employees to know and apply standards and workingprocedures.The effects of professional behaviour are directly connected to the quality of service andhow it is perceived by the client. Unlike the material components we have discussed before,the effects of the professional behaviour are unpredictable and almost irreversible. They aredirectly related to the number, the structure and the level of training and motivation of thestaff.That is why staff recruitment must take into account that beside pr o-fessional training andgeneral background knowledge, employe rs must seek to iden-tify personal behaviour andattitude qualities in the future employee, such as: charisma, vocation for tourism,availability and learning abilities, sociability, empathy and other el e-ments which will reflectthe quality of services and the level of satisfaction of the clients [7]. Therefore, a client oriented professional behaviour may contribute to a better assessment ofthe quality of service rather than exposing material luxury and in some cases, an adequateprofessional behaviour may compensate for certain material deficie n-cies.In this context the present classification based on stars is no longer responding to thedemands of the client, whose expectations with respect to the quality of services areprecise.The methodological norms regarding the classification of the acco m-modation units consistsof an administrative system of classification, that takes into consideration only thearchitectural features of the building, the level of facilities, equipment and inventory objectsas well as the minimum services that must be offered by an accomm o-dation unit accordingto its classification, [9] without emphasising the most i m-portant quality element like thestaff attitude for example.This administrative system of classification used by all countries, was found inconvenientto the new requirements. In this respect, some countries started reco n-sidering and changingthe classification standards stressing on the quality of services esp e-cially on the hotel staffand its behaviour.This approach is necessary due to the present economic crisis that led to an obviousdecrease in the number of tourists, who shal l mainly turn to suppliers who provide the bestquality-price warranted balance.In the case of Romania, which has a diverse tourist potential, with authentic components,the change from facility standards to service quality standards would be an element ofdifferentiation and it would increase the competition of the Romanian tourist product. Thishas also been demonstrated by international research studies that consider Romania aninteresting tourist destination.2. Quality standards and systems in the hospitality industryBoth in Romania and in other countries with tourist tradition the service quality assuranceis accomplished in two ways: according to the different types of sta nd-ards and according tothe quality management systems. Moreover, standards include: norms shaped by officialorganisations of different countries such as the standards of category classification (stars),occupational and other standards including facility, procedure, management, which aremostly created by hotel chains, especially those from 1991, since the first procedure oftourist star classification settled by The Ministry of Tourism and later on followed-up byseveral other variants.The occupational standard is the document that states the competitive units and their levelof quality according to their activity outcome for one occupation. This one includes thefields of competence and corresponding unities of compet ence. The competence fields aredivided into three categories: fundamental, general and specific co m-petences. Each unit ofcompetence corresponding to an occupation include: competence elements,accomplishment criteria, variable range and assessment guide. Fundamental competence includes: efficient comm u-nication at work and team work.General competences presuppose: the NPM and NPSI a p-plication, the job organisation,promoting the hotel image. The specific competences are differentiated according tooccupational categories which include technological operations which are specific function.Despite their complexity they do not guarantee the quality of the rendered service as thegeneral competences assurance is not enough to satisfy the clients. This particular clientsatisfaction is determined by other inner individual elements, such as: client needsawareness, active understanding, and servi ce provider responsibility. From the beginning, the methodological norms of star classification of the touristwelcoming structures are limited to quantitative a s-pects of the hotel services quality,without pointing to subtle quality elements of the tourist service, which represent essentialattributes of the hotel product.The internal standards were created by hotel chains in order to ensure a similar system offacilities, to have services and staff with a view to promoting and maintaining a brandimage. These standards are different from one hotel chain to another, even if they havesimilar elements. In the case of independent hotels, only some of them have already createdtheir own standards.Taking into consideration that the ratio of the hotels which have created their own standardsis low, the present ones have an increased level of heterogeneity, and some limits withregards to quality assurance which mak es this meth-od of quality implementation andassessment insufficient.Regarding the quality management systems in tourism, the best a p-proach is the use of anintegrated quality management system which includes: the quality management systembased on SR EN ISO 9001:2001, the environment ma n-agement system based on SR ENISO 14 001:1997, the food security management system according to the HACCPprinciples, based on the ISO 22000 standard and the health and labour security managementsystem based on OHSAS 18002 from 1999.The quality management is defined according to ISO 9000 as the total amount of activitiesof the general management function which determine the policy in the field of quality, inorder to implement the objectives and responsibilities in the quality system by specificmeans, such as: quality planning, quality control, quality assurance and qualityimprovement [8].The main objective of quality management is to efficiently accomplish at a maximum levelthe products which entirely satisfy the client’s requirements and which are consistent withthe society requirements and the applied standards and spec i-fications, which consider allaspects regarding consumer and environment protection and which are offered to the clientat the established price and term.The introduction of a quality system brings benefits to all the parts i n-volved: the designatedcountry, the direct tourist services suppliers, the consumers and the mediators.This implies a constant level of quality. That is why the implementation of quality isaccomplished by a sum of requirements called standards which are grouped in types,according to their field.To get quality does not only mean initiating standards and being co n-sistent with them, butalso quality performance to meet clients’ requirements and expectations, as well as qualitymanagement.In this context, the systemic management of the hotel service quality and the taking up ofsome measures are a maximum priority at this stage.Thus, ensuring products and hotel service comp e-tition must be based on qualitymanagement, as it is a way to ens ure the company’s credibility on the market.Even if the quality management system has been enforced since 1995, the ratio of hotelservice suppliers who are certified is low, as many of them are not aware of the importanceand implications of the certificate of quality.Even in the case of certified organisations some of the subtle aspects of quality guaranteehave not been identified and included in the specific documentation. Thanks to the general nature of the ISO standards and to th e lack of experience in the caseof internal or external auditors within the certifying o r-ganisms, the subtle elements ofquality guarantee have not been identified. This certificate is insuff i-cient to ensure the levelof quality that is required by the new demands in the economic env i-ronment. Though, thefinancial element, the high costs of authorisation and TQM are aspects that determine bighotel and food units to postpone certification, considering that they were not absolut elycompulsory.Despite its advantages offered by the standards and the quality management system, thisinstrument of ensuring the quality of service within the welcoming i n-dustry is limited as itdoes not allow the national level of guaranteed qu ality. Even the hotel field organisations,which have their own system of standards and are certified in an integrated system ofquality management, have not reached the intangible components of ensuring quality ofatmosphere and staff behaviour, but the entertainment service development has beenforgotten, though they best underline the relationship between the supplier and thecustomer.Regulation 636/2003 focussed on the initiation of t he mark Q, with re-gard to the NationalProgram to increase hotel service quality, with a consequence of founding the Tou ristService Quality and Hospitality Industry centre, inJuly 2005 –INQUALTOUR- aprofessional private association of public interest, a NGO and a non profit organization,with its head office in Bucharest. Its founding members are physically and l egallycompetent and are also well known persons in the field of tourism quality, such as theRomanian Quality Insurance Company (SRAC); the Tourism S.C, the Hotel and RestaurantConsulting Group SRL - THR CG; the National Associ a-tion for Rural, Ecological andCultural Group - ANTREC, as well as expects with great expertise.The reason to invite these associations, in Romania was to achieve a Centre of Excellencyand expertise in the field of touring and hospitality to develop quality and competition ofRomanian tourism, its standard and busin ess level, with a view to Eu-ropean Integration andglobalization [2].The Ministry of Tourism, in cooperation with INQUALTOUR and the professional fieldassociations elaborated, at that moment, a guide of over 100 criteria to evaluate hospitalityindustry quality, which were presented to the managers in the field who had to makeremarks to improve things in terms of specific quality standards and of implementing themat the national level a feed-back which hasn’t been yet achi eved, everything being still inthe project stage.These were the first steps in achieving a unitary system and a centralized one to certifyhotel quality service in Romania.3. A new view on the quality of services within the Romanian h otel industryMost countries, which have not perceived the importance of tourism development and theshift to a new way of approaching service quality offered to the clients, have made acomplex system of standards in the hotel ind ustry at a national level, which demand theservice to be characterised by criteria such as: rea c-tion, creditworthiness, curiosity,flexibility, and so on.For instance, since 1995 the Swiss standards included meeting clients in the norms ofclassifications and service quality standards in the ho s-pitality industry at present. Theclassification norms in Swiss is hotels settled by the hotel association being very complex,considering both aspects with q uantitative aspects, trying to diversify and individualizeservice as well as to increase staff behaviour.The Swiss system of classification includes 14 criteria, each containing norms presented ina technical card organized in comfort categorie s.The certificate of classification will be obtained as a reset of self-evaluation, of theevaluation of the regional commission and the commission of hotel classification.The classification criteria deal with : security norms, buildin g exte-rior and area, reception,public area, rooms, bathrooms, breakfast service, room-service, restaurant service,restaurant, further service, reception and entertaining se r-vice, quality, entertainment andsports outfit [13].One should notice the 12 specific norms to organize entertaining a ctiv-ities which should bepermanently achieved based on a settled program advertised in the hotel all season long inseason hotels and the provision of at least one five –day entertainer a week for those hotelsopen all year-long, who may be a free time employee or a collaborator. In the same classification system, other qualitative aspects such as air quality in therestaurants and bars, live music five days a week f or four hours at least are also present.Another example is the hotel certificate in France referential standard which represents theresult of the cooperation between the Chamber of Commerce and Industry, the TourismTrade Union Federation, the Quality Certification Body, the Association for theConsumers’ Protection, on one hand and the tourist and hotel industry professionalassociations and the Tourist Department in France, on the other hand. This quality referential commitment was initiated in 2001 and tested in12 hotels in France;in February 2002 it was published in the “Monitorul Oficial” Review, becoming operationallater on.Hotel certification is a quality guarantee focussing on the cl ient and on increasing servicequality staff behaviour and attitude. It implies 7 quality standards, such as staff professionalsmile, cleanliness and hygiene, quality bed sheets, staff availability, quietness, tourist andpractical information offered to clients as well as monitored quality. Certification will comprise two stages: firstly consultancy and auditing need to reach thehigh level hotel service standard, and secondly the certification as such. The certificate isobtained after some steps have been taken: the “mystery clients” reports, hotel self-evaluation, settling clients’ claims, their level of satisfaction and a s-pects of staff training.Checking is organized every month and it involves 550 issues.At the same time, at the level of hotel chains, there are some assessment and control criteriathat describe service and behaviour components by classical methods of management,according to their own standards by the chain inspectors who a ssess the quality of serviceand the quality and certifying hotel standards as clients.Since 1996, the General Department of Authorisation and Control has dealt with givingtourism patents and classification certificates to di f-ferent tourist units following anassessment process which matched the documentation with the specific conditions offeredby the tourist offers.This observation has led to making a decision to decentralise the au-thorising and controlsystem as well as creating the Local Departments which continued to deal with the sametype of activity according to the legislation, without improving the classification criteriaconcerning tourist welcoming structures and the system of quality a s-sessment.There are mainly two possibilities to approach quality improvement process in theRomanian hotel business as follows: completing the criteria under Methodological Normsregarding the star classification of the welcoming crit eria, and creating a quality assessmentsystem regarding hotels and food.Creating a complex system of services quality standards in the Romanian hotel industrymust be a priority of the Ministry of Tourism, of the professional tou r-ism associations andof all organisations in the field.The new system should include: the total amount of criteria, the methods of theirassessment, establishing institutions which will be involved in the sy s-tem construction, itsimprovement and setting the categories of people who will evaluate the results and will takethe correcting measures.In order to ensure the increase of the hotel quality services we consider that the mostefficient solution would consist of an analysis of the Ministry of Tou r-ism in order to issue anormative act which would be more complex than the present Regul a-tion 636/2008. Thisshould lead to a development of the existent crit e-ria which will include extra criteriaconcerning the assessment of the service quality.Starting with the present system of criteria which are included in the MethodologicalNorms regarding the star classification of the welcoming tourist units and the public foodsupply units, their improvement implies the inclusion of constructive features such as: thehotel location, the accessibility, the quality of the access ways, the placement (close to theinteresting tourist area, slopes, beaches, etc.), the attractiveness of the area.The building assessment may also have in mind the ext eri-or aspect and the architecture,including the novelty of the building or its refurbishment. There are also other ambientelements such as green areas, parks, gardens,water-falls, fountains, lights, as well asentertaining areas for adults and childrenA very important aspect is represented by the development of thecriteria referring to theindoor space which signal the communication with the client repr e-sented by different typesof information, design and decorative plants.A basic element in separating and personalising the service supply is the adjustment to thestructure and the facilities of the room to the client needs by offering for instance double-double rooms, rooms for disabled people, standard rooms, as well as luxury rooms forbusiness people, or rooms for people with pets.Room assessment criteria also include elements of ambiance, lights, aromatherapy, design,colours, but also aspects such as facilities level of usage, ergonomic furniture andequipment, extra beds, or baby care facilities.Modern technologies have allowed the hotel to stop wasting resources, which improved thepossibility to control and adapt the temperature and the lights. Thus they must be includedin the assessment criteria.A basic component of the hotel service is the food supply and the number, the structure andthe specific service offered in the unit. Together with the qu ality of accommodation service,food supply is an important step in choosing a particular hotel. Restaurants may be different according to the qua l-ity of the rendered service and byintroducing hypo-caloric, vegetarian, healthy, thematic, or children menus by making listsof dishes which are specifically described: calories, additives percen t-age, or other elementswhich are part of the Methodological Norms in the chapter dealing with extra-criteria.Internationally in this field, food supply service is assessed by other criteria too: servingstandards, serving efficiency, careful and fast serving, competitive staff who help the client,staff outfit and appearance, visible prices, hygiene and production quality. This also impliesthe aspect of the dishes, their taste, freshness, temperature, as well as ambiance – the degreeof silence, the smoking and non-smoking areas, the possibility to assist the cooking process,children facilities, etc.ConclusionA fresh tourist promotion in Romania is a complex process implying both the initiation oflegal and institutional background and new technical devices, to allow diversifying thehotel and restaurant service supply, and to increase quality service lev-el.This year, the Tourism Ministry has initiated a step to a new quality assessment system, byreconsidering concepts and increasing the importance granted to the hotel staff and theirattitude towards tourist service quality.The economic implications will be critical, though hardly reversible in time, if not achievedin parallel with the implementation of valuable models and the change of mentality withinthe Romanian hotel service suppliers practice.。

旅游英语毕业论文

旅游英语毕业论文

旅游英语毕业论文IntroductionTourism is a major global industry that has been growing rapidly in recent years. As a result, it has become a crucial part of the world economy and has contributed significantly to the development and growth of many countries. In this paper, we will explore the importance of tourism in the global economy and the impact it has on various sectors such as employment, culture and the environment. The purpose of this paper is to examine the various factors involved in the development of the tourism industry, the challenges that it faces and the opportunities it presents for future growth.Importance of TourismTourism is an important source of revenue for many countries, especially those that have limited natural resources. The revenue generated from tourism translates into increased foreign exchange earnings, which helps to boost the economy. It also creates employment opportunities for the local people, which leads to increased income and improved living standards. Studieshave shown that the tourism industry accounts for around 10% of the global GDP and employs over 300 million people globally.Impact of TourismThe impact of tourism can be both positive and negative. On the positive side, tourism can stimulate local economic growth and development, preserve historical and cultural heritage, and create employment. However, it can also have negative impacts such as depletion of natural resources, pollution, exploitation of local residents, and destruction of cultural and historical heritage. These negative impacts can be minimized through sustainable tourism practices that focus on responsible tourism, environmental conservation, and community development.Opportunities for GrowthAs the global population continues to grow, and more people are able to travel, the tourism industry presents excellent opportunities for growth. With advancements in technology, access to information and communication channels, and improved transportation infrastructure, the tourism industry is well-positioned for future growth. Furthermore, the rise of emerging marketsand the increasing interest in experiential and sustainable tourism, offer opportunities for new products and services that cater to the evolving needs of travelers.ChallengesDespite the opportunities, the tourism industry faces several challenges such as political instability, terrorism, natural disasters and global pandemics. These factors pose a significant threat to the stability and growth of the industry. Therefore, it is essential for the industry to develop contingency plans and response mechanisms to mitigate the risks of such events. Additionally, the industry needs to adopt sustainable practices that ensure the long-term growth and preservation of the tourism industry.ConclusionIn conclusion, the tourism industry plays a vital role in the global economy and offers significant opportunities for future growth. However, it also presents challenges that need to be addressed to ensure its sustainability and resilience. Adapting to changing market dynamics, harnessing digital technologies, and promoting responsible tourism practices are essential forthe industry to achieve sustainable growth and development.。

旅游英语论文总结范文

旅游英语论文总结范文

Abstract:This paper provides a summary of the impact of the English language on the global tourism industry. With the increasing globalization and the prominence of English as a lingua franca, the role of English in tourism has become more significant. The paper discusses the benefits and challenges of using English in tourism, and examines the cultural and economic implications of this linguistic phenomenon.Introduction:The tourism industry has experienced remarkable growth over the past few decades, becoming one of the largest and fastest-growing sectors of the global economy. English, as a global lingua franca, has played a pivotal role in this growth, facilitating international travel and communication. This paper aims to provide an overview of the impact of English on the tourism industry, highlighting its significance in terms of language acquisition, marketing, and cross-cultural interaction.Body:1. Language Acquisition:English proficiency has become a crucial skill for individuals seeking employment in the tourism industry. Tour guides, hotel staff, and travel agents often require a good command of English to effectively communicate with international tourists. This has led to an increase in English language education, particularly in countries with a highreliance on tourism. The demand for English language courses and certifications has grown, contributing to the development of the language education sector.2. Marketing and Promotion:English has become the dominant language in tourism marketing and promotion. Tour operators, travel agencies, and destinations use English to create brochures, websites, and advertisements that reach a global audience. The use of English in marketing materials helps to overcomelanguage barriers and ensures that tourists from different linguistic backgrounds can access information about travel options and destinations.3. Cross-Cultural Interaction:English serves as a bridge for cross-cultural interaction in the tourism industry. It allows tourists and locals to communicate effectively, fostering mutual understanding and respect. English-speaking touristscan navigate foreign destinations with ease, while locals can provide services and information that cater to international visitors. This linguistic exchange promotes cultural exchange and the sharing of ideas, contributing to a more interconnected world.4. Economic Implications:The use of English in tourism has significant economic implications. Countries with high English proficiency in the tourism sector canattract more international tourists, leading to increased revenue andjob creation. English proficiency can also enhance the competitivenessof destinations in a global market, as it is often perceived as a symbol of quality and professionalism.5. Challenges and Criticisms:Despite the benefits of English in tourism, there are challenges and criticisms associated with its dominance. Some argue that the overreliance on English can marginalize other languages and cultures, leading to cultural homogenization. Additionally, there is a concernthat the emphasis on English proficiency may lead to a lack of focus on language diversity and the preservation of local languages.Conclusion:In conclusion, the impact of English on the tourism industry is profound. It has become an essential tool for communication, marketing, and cross-cultural interaction. While English proficiency has brought numerous benefits to the tourism sector, it is important to recognize the challenges and criticisms associated with its dominance. Efforts shouldbe made to promote language diversity and ensure that all cultures and languages are represented in the global tourism landscape.References:- Bell, J. (2005). English and the global tourism industry. In English in the world: Society, culture and identity (pp. 229-244). Routledge.- Jenkins, J. (2009). English as a lingua franca: Attitudes and identities. Oxford University Press.- Scherffers, P. (2010). The role of English in tourism. In English as a lingua franca: History, identity, politics (pp. 197-212). Palgrave Macmillan.。

关于旅游的外文文献

关于旅游的外文文献

关于旅游的外文文献旅游已经成为全球最重要的经济产业之一,也是人们最常见的休闲方式之一。

以下是关于旅游的外文文献:1. 'Tourism and Sustainable Development' by David B. Weaver (2002)这篇文章探讨了旅游业对可持续发展的影响和贡献。

作者分析了旅游业对经济、社会和环境的影响,并提出了一些可行的解决方案,以使旅游业能够更好地实现可持续发展。

2. 'Tourism and Economic Development' by Richard Sharpley (2014)这篇文章探讨了旅游业对经济发展的影响,以及旅游业如何成为促进经济发展的工具。

作者分析了旅游业对就业、收入和国际贸易的影响,并提供了一些案例来支持这些观点。

3. 'Tourism and Culture' by Kaye Sung Chon and Turgut Var (2012)这篇文章探讨了旅游业与文化之间的联系。

作者提供了一些案例来说明旅游业如何对文化遗产的保护和传承产生积极影响,同时也指出了旅游业对文化产业的挑战和机遇。

4. 'Tourism and Climate Change' by Daniel Scott and C. Michael Hall (2011)这篇文章探讨了旅游业对气候变化的影响和贡献,以及旅游业如何应对气候变化。

作者提供了一些案例来说明旅游业如何减少碳排放和推广可再生能源等方面的努力。

5. 'Tourism and Technology' by Dimitrios Buhalis and Adele Ladkin (2015)这篇文章探讨了旅游业与技术之间的联系。

作者分析了移动设备、社交媒体、虚拟现实等技术对旅游业的影响,并提出了一些未来的趋势和挑战。

旅游中英文对照外文翻译文献

旅游中英文对照外文翻译文献

旅游中英文对照外文翻译文献旅游中英文对照外文翻译文献(文档含英文原文和中文翻译)原文Tourism: A Matter of Common Concern AbstractProblems of tourism and recreation in the Wadden Sea are discussed. Special regard is given to land- based activities being in harmony with nature and favoring the protection of environment. The discussion focuses on the trilateral Wadden policy of the conceded European countries. The Netherlands, Germany and Denmark.Key words:Trilateral Wadden Sea policy, tourism, land based recreation, adverse effects on nature1.Why a Common Concern?In the Wadden Sea area people live, work and recreate. Trilateral Wadden policy has been mainly focused on sea- based recreation. But an activity in the Wadden area which also has a direct influence on the dunes, mudflats and tidal areas is land based recreation. Millions of people visit the area each year for leisure. Until now this has been neglected by the international Wadden policy. Because of the influence of and developments in this sector, it is necessary to widen the scope of this policy so that a strategy can be developed for all recreational activities. This implies making intelligent choices. What kind of recreational activities and accommodations fit this nature area? When and where should they take place? What amounts are in harmonywith the nature we want to protect? Answers to these questions are part of a strategy for conservation of nature and recreation.In 1994, in Leeuwarden, ecological goals were drawn up not only for the tidal area, but also for the beaches and dunes, the salt marshes, the coastline and the rural areas (on the islands and the adjacent areas of the mainland). In addition, it was recognized that the trilateral policy covered a wider area than just the Wadden Sea. loss of natural habitats and the disturbance of flora and fauna as a result of increasing tourism was identified as a cause for cancel. To better understand the influence of landbased recreation on the area's natural environment, it is necessary to first consider the situation in the tourism sector. This is mainly based on the experiences obtained by the Dutch Wadden Society in the Dutch Wadden Sea region.2.A Summary of the SituationI. Since the middle of this century, the Wadden Sea area has been a popular destination for an ever growing number of tourists. Today tourists can choose from a wide range of accommodations: hotels, hiking cabins, apartments, camping sites, bungalows and so on. This development has sparked a lot of building activity; sometimes to replace old buildings, but more often for new building sites. In a number of cases this has been at the cost of dune areas.A first observation: to offer all these visitors a place to sleep more and more space is occupied. Sometimes at the cost of nature and sometimes at the cost of historical buildings or rural landscape.II. But not all visitors to the area stay overnight. On the one hand there are the day tourists to the islands. Especially the islands with a short ferry time and/or low ferry costs ate favorites. On the other hand the different recreational areas along themainland coastline also attract a large number of day tourists, particularly in Germany. Tourists not only desire a place on the beach in the sun, but also want to walk in the dunes, buy a cup of coffee and have proper transport facilities to and from the area. On the main land side of the ferry dam to Ameland, for example, there ate plans for a second level in the car park on the mainland to offer day tourists extra parking space close to the ferry.A second observation: day tourism leaves its marks in the landscape by facilities, over fulled ashtrays, empty beach chairs and treaded plants, also when the day is over.The short second or third holiday, a midweek break or a day to escape it all, has become reality for many. The quiet and long off-season period is a thing of the past for the local population and nature. The accommodation-branches anticipates this trend by building more and more cabins and bungalows at former camping sites. The lengthening of the holiday season has been encouraged by the development of so-called "bad weather facilities" like the tropical swimming pool. The result is that walkers and cyclists can be found on the beach or in the dunes as early as March. This can cause problems for migratory and breeding birds. Should the areas important to these birds be closed off to the public earlier in the year? That is against the idea that people should be given as many chances as possible to enjoy nature. So what is more important: undisturbed feelings of liberty or undisturbed nest building?A third observation: lengthening of the holiday season means more disturbance risk to a number of bird species.IV. Recreational activities are no longer limited to a walk breathingthe fresh sea air of a healing dip in the water. The currentpossibilities seem endless, a few examples: parachute jumping, golfing, "nature combing", walking on the mudflats, visiting bird colonies, seals, a wagon ride through the dunes and marshes, short aero plane trips, kiting, sunbathing, night-life, cross country cycling and so on.A fourth observation: recreational activities, even nature oriented, have more and more adverse effects on nature.The economic aspect of tourism certainly plays a role in the trilateral policy decisions. The weight that this aspect carries in the policymaking process is a choice in itself. But in what terms are we measuring the economic effects, in jobs, in regional income and investments, or in the sustainable use of nature?A fifth observation: economic aspects are part of the discussion about tourism and there is quite some cash flow related to it.3.Developments and New Trendsit When coming up with a strategy for recreational activities is important to consider developments and trends in the sector.1. Tourism is a growing industry. It is seen as a sector which can provide employment in the near future. And for this reason subsidies are given. That is an attractive proposition, particulary in regions with relatively high unemployment. Many community councils along the Dutch coast have plans to exploit tourism. These vary from building a small bungalow park to a health spa with a beach. Work is already inprogress on the islands to improve the quality of accommodation. This requires larger investments and returns.2. The trend to take a number of short holidays. The same number of over night stays are therefore being shared by more and other visitors and more transport is required.3. Hotel managers want the same bed occupied more often.The stabilization of the number of beds available (a policy on the Dutch Wadden islands) is therefore certainly not synonymous with a stabilization of recreation volume.4. The trend towards more active holidays. The activities can range from nature excursions to sport events. This raises the question whether the Wadden nature is seen as a backdrop or as a destination itself. In order to formulate a strategy on tourism we will have to take into account the five observations made.4.summarize:(I) more and more space is taken by accommodations, improving quality also requires more square meters per tourist;(II) Day tourism leaves its marks in the landscape;(III) Season lengthening means shortening of the undisturbed periods for birds;(IV) Recreation activities, even nature oriented, have more and more adverse effects on nature;(V) The tourism related cash flow is on the rise;(VI) A growing number of people visit, know and hopefully appreciate the Wadden Sea area and.., disturb each other.The importance of the international Wadden Sea area does not need to be stressed. Nor does the importance of protecting the area's natural development. Joint trilateral goals and targets have already been laid down or are receiving the final touches. Al1 we have to do, is bring about the goals. The trilateral Wadden policy can no longer ignore land based recreational activities; their effects are too far reaching. Dunes, marshes and birds are currently witnessing a loss in territory and an increase in disturbance and damage. The countryside is under attack and new building projects threaten to overshadow the cultural and historical value of the area. And sometimes there ate just toomany people around.It's not enough to acknowledge that recreation is important to the area, to declare ah area a national park, to do some zoning or to fix the number of beds.A fundamental consideration is needed. What kind of recreational activates and accommodations fit this nature area?When and where can they take place? Whatamounts are in harmony with the nature we want to protect? Answers to these questions ate the start of a strategy for conservation of nature and sustainable recreation.5.The Choice of the Dutch Wadden SocietyThe Wadden Sea area offers some very special opportunities for recreation. When people get to know and appreciate an area they are more willing to protect it. And from the perspective of tourism it is nature, the openness, the birds, the unique landscape and the historic cultural values that makes .this area into something singular and special. These are the selling points of the Wadden Sea area on the touristic market. In our view there should be possibilities to experience that specific Wadden Sea nature. This means Wadden nature" oriented recreation. But in such a way that it is and continues respecting nature. This is of course something totally different from island hopping by aero plane or a disco party on the beach.What such a choice means from a sustainable and economic perspective is of course an important question. Does it mean more visitor management, more excursion leaders and less disc jockey? More bird watches facilities and wardening and less recreational air traffic and tropical swimming paradises? These aspects definitely need moreresearch. The Dutch Wadden Society has taken initiatives in this direction but we certainly cannot cover this alone.T oformulate such a strategy it is vital that there is a complete picture, based on comparable data, of recreation in the international Wadden area. At this moment data are still incomplete. So from our point of view the following steps lead to a strategy for conservation of nature and of sustainable possibilities for recreation:- identify the processes and areas which need extra protection. -identify the unique opportunities the area offers. -identify frictions between existing tourism and nature conservation goals. -select the types of tourism and recreational activities that can be accommodated in harmony with the area and the goals. -make choices regarding: "when', "where" and "what amounts'. - formulate clear policy goals. - develop indicators to monitor and -execute itTime is ripe to make choices and there are already some hopeful initiatives. In "Nord Friesland a "Zukunftswerkstatt Tourism’s und Umwelt" is being drawn up with the aim to elaborate concepts for "umbel- und sozialvertrigliche Tourismusentwicklung'.The Dutch, German and Danish province and regions along the Wadden Sea started a project to develop a vision on sustainable tourism. The trilateral Wadden policy can encourage these initiatives. In 1997, in State, there should be an acknowledgement of the importance and effects of land based recreation at a trilateral level. It must be possible to developa common strategy for all tourism and recreation activities in the trilateral Wadden area, particularly in the light of the ecological and landscape goals that have already been agreed on in the past and which also reflect the recreational interests.译文:旅游业共同关心的问题摘要旅游业协会针对瓦登海问题进行了讨论,讨论的内容是关于陆地活动与自然和谐以及环境的保护。

旅游服务业外文文献

旅游服务业外文文献

毕业论文外文参考资料原文及译文外文题目(中文):Cultural goods, market and national relations and international free trade system (文化商品,市场及国家关系和国际自由贸易制度)时间: 2010年9月至 2011年6月Cultural goods, market and national relations and international freetrade systemJim Mc GuiganAn example in cultural studies is the most popular today "cultural economy" - on economic and cultural thoughts to check it, rather than as an industry as a kind of words. Cultural historians will say thetrend is difficult to Atlantic new party. In 1992, British media academics Jim MaiGuiGen blamed on contemporary paradigm crisis culture research, its separation from cultural and political economy. He put forward louder appeal and a pair of consumption culture mode of production as the center. His proposal also a populist criticism, leading, consumption as the center, with value of examples of the audience, ' 'positive is a sovereign consumption subject is who (imagine is) not industrial control economic and cultural existence reason McGrigan, 1992). MaiGuiGen, of course, quite a person in his own time. How to put back on the bottle - for the elves in 'economic recovery mode, avoid it enters' key back to marxist economic rights fatalism - is still a provocative, but not out of the mission.In 1992, when the humanities center at Wesleyan university in Massachusetts, theorist and culture combined each 1 team director in American culture industry for a term called seminar "producing and sales culture" (Mr Mann, 1996). This is an amazing attempt, sponsored by Coca-Cola Coca-Cola foundation, academic access to cultural criticism of the industry, how the latter imagine market research and consumer, and asked them if they intentionally create and shape our hope.The research methods, launched a module, this conference most close to overcome epistemology is divided into production center and consumption as the center of the method, material conditions in culture understanding query, namely as a department. Fast forward to the early 21st century, the economy of the "culture" currently hype culture and media research won additional value, because this time, it is not only the scholars in the ivory tower who is support the analytic reasons. More important is, 'a cultural turn' in its momentum gathered enterprise sector, according to 'culture' plays a key role in theeconomic aspect, and marketing practices, on the one hand, the performance of the organization, enhance the other. However minor a trend, and also it is notable that in economic discipline, a key economic geographer proposed quality as a cultural economics a set, discourse structure, positive frame market. Therefore, before the market does not exist at the 2002 ·), described some of its objective, transcendental method (DE guay and discourse. Economic theory is regarded as an economic structure, positive ensemble shaping reality (Karen, 1998, 2000).The political, cultural, and policies.I MaiGuiGen in agreement with early in a standoff in 1990s about this is cultural investigation. Like him back after, I think the simple answer is retrieve a lost causes materialism of the return of the traditional culture research political economics. In order to do this, I will devote myself to the production of material culture study. The trajectory of the economy and culture, however, there is a warning. It runs the risk of triggered by the central concern of cultural research subject identity, namely the cultural politics. Double challenge, I want to take a project, through policy research key, is located in the method to yourself the hand on the cultural and economic ties between a between, and politics and policy, such as in. Let me explain more. Mainstream culture has to stay in my two aspects of the field in a world analysis differentiation. In their planning things, 'political commitment' need to assume the criticism and boycott; ` policy, on the other hand, is with security, hegemony, and the status quo. This is understandable mainstream culture research (its staple fare, that criticism power) fired policy guidance culture research committed revisionist rebels who thought the betrayal of from margin (1 title in the study of regional culture of privileges) to center,where ` power 'is institutionalized policy form, corruption and the absolute necessity.We wouldn't be sitting here today in this seminar, and if we believe such a partial idea of effectiveness. This is one-sided, because it does not acknowledge both desire and possibility of the bridge academic workers political criticism and participate in the gap between. For those of us who today to share a concept: a critical frame policy research provides a breakthrough point these transitional activities. It specifies a scholar BBS, to meet the decision makers and analysts who are willing to engage in multidisciplinary policy discussions. Most importantly, the two organizations dedicated to the possibility of social transformation in China has incremental reform through the regulatory system, from the backdrop of cultural production ` 'means a more complex than what the process of the cultural and economic mode can be alone provides. For us, even started thinking, cultural policy areas regulatory policy changes, we must first recognize that'culture' cannot simply follow market principles, because it is in the same time "means and purpose of social regulation and government" (Bennett, 1992,26), therefore, 'culture "is the supervision system, constitutive can be considered as indispensable rationality government. This culture/government couplets, should be given equal weight so the analysis of the correct culture tendency research emphasize the link between cultural/market.In addition, we must not be concept misleading is, the close relationship between 'culture' and 'government' is China alone. Even America and Britain ruled kingdom deregulation of speech, still be on time, price and transmission standard content television industry especially in land departments (hyjal Lin, 2001) pelosi. ` culture'should be whether consciousness, like a commodity in the center of the international debate is underwayThe feasibility of about culture cross-media border trade. In Canada, Europe and more recently in the United States (on media ownership debate is involved, the federal communications commission's ruling heart), countries and cultural policy instrument to delimit the national cultural market active participation. Throw open the resistance of national culture, therefore, is not just China market integratedly.Research problems,I think pieces are as follows: what constitutes a query the cultural market the policy management? And they should go to where? Like other policy areas, China after joining the WTO, cultural policy has become such turmoil and controversial areas, it stripe easier than ever to different thoughts and prescription. Intervention I still should notice, nonlocal flux because in such a culture industry "as a policy of birth" classification of just recent. It can be traced back to 2001, when the 10th five-year plan made conspicuous place, for the first time chanye for reform to mandarin era began. From the current challenges of opening China's wto content industry provides country further encourage development think-tank music college in Hong Kong academy for performing arts in service as the young talents emerging cultural industries. Then, last year, two main research institutions "national culture industry" also launched one after another, in the north, in Beijing university, in Shanghai jiaotong university in the south. Meanwhile, the blue of cultural industry each year the institute of social center issued by Chinese culture research in science. In China, academia provides a feasible policy Suggestions, location and application humanities spirit is an obvious reality cultural issues more and more policy. The domainResearch problem-based now let us return and fulfilling method and my big framework research problems specific problems group. Thought what the purpose is' culture 'and' economic ', 'political and policy in the series service to our policy review Chinese culture? This makes my table 3The basic premise that is a built-in: on1. Cultural need to be understood as an economic sector, namely 'culture industry' as the state regulators;2. Culture is a continuous development of relations, economic and policy areas, and trade;3. Culture is the goods, but not like any other commodity.All these building ground floor is my big is big not ask: if the United States theory 'market' itself is a kind of word building, as China? Final model in the media industry in particular, China should take back sharply to the country's pattern is similar to the U.S. public cultural products. Rolling provide This has taken on two levels, and in the county TV media and board level of small-scale news units across the river. Whether to adopt a deregulation in over big media collectivization form and content? How Europe, cultural market? In decision-making and debates, the European affairs committee new regulation means? With democracy is cultural commercialized, the final answers cultural consumption space, and create a diversity of cultures? These problems are more complex, because they are how to answer team under the language environment after the test. That is to say, the rapid changes of the answer, because we hope our countries turn of problems, from terrain democratic U.S., Canada and Western Europe to China, political credentials in the best inconsistent. These problems, but a more inquires after our discussion, will clarify the Chinese model cultural policy should choose as a media industry is slowing sculptureout more autonomy space. For this reason, we must study these problems triggered set twenty years in the international debate long-term international free trade from cultural exemption launched between the United States and Britain in a refugee camp in the European Union and Canada and countries in the opposite faction found. No matter whether we in Europe/Canada pattern or American model will better service in China, we need to realize that the YinXiangJie, domestic policy in the sovereignty of isolation international cultural policy, no longer strong resistance. Although there are What advantages and disadvantages of the establishment of a global integration of cultural policy system?Seriously consider specific problem I will now in concrete ground task I generally buildings. The first premise we need to watch closely industry of Chinese culture, the second premise existing regulatory conditions, make our international trade of culture at home against the debate. The third premise a series of questions caused, namely: (a) cultural products should be traded? (2) market is established in Chinese state media border to differentiate commercializable goods and the commercializable is reasonable; And allusion, (3) what is a better system from other kind of calibration? (4) what appropriate policy tools will be most effective in governance goods circulation and traded in the Chinese culture areas? Finally, as a thought, I care more about the problem and put forward and provide at this stage, must be better than the answer.China's culture industry market access method: mixed cargo rules.As mentioned above, the official discourse mandarin chanye as was formally established in 2001. Because then the enterprise concept jituan "double formula" "have already appeared in the occasionalgovernment documents suggest, the news media departments, but store the" dressed in front of the public institutions they like to do, "the commercial business enterprise"." But until the 16th party congress in 2002, the state propaganda machine and substantial, has officially difference enterprise concept, with "the public culture of the organization's business culture (mandarin" by "(mandarin) chanye), attributed to each clear mission, different means and objective development. The state's logic is a one of the hair division. We know, the development of China's culture industry control to solve the problem. To enter the market main interesting is that the market threshold into different points division department. Therefore, the traditional defies generalisations Chinese culture industry is' commercially 'did tell us very little about China itself, and the cultural landscape for many investors to reduce the influence of domestic policy and foreign. -What is the basic rule of cultural industry, the management of capital into which sub industries were officially designated as "commercializable" (you yingli xing), this is no, this is considering threshold category? Commercializable department was not deemed too sensitive national culture and information security. They include performance, tourism, industry and culture exhibition, technical production and sale of audio and video products, sports and entertainment, higher education and vocational education. They are opening up the domestic collective and social capital and foreign capital. Existing capital of the designated department of the state, and he ordered by as intrusive, but through annexation gradually exit and transferred asset sale, nearly ups and downs, and bankruptcy. Scale the next supervision danweis highly relevant state-owned monopoly position of cultural identity formation and information security. Inthis large category, not the commercializable commercializable Beijing distinguish from department. The latter include: obligation education, the agency responsible for national cultural relics preservation, libraries, museums, cultural workstation, most departments need and monopoly state-owned capital ownership. Whether domestic or foreign capital is allowed. Regulations become more complicated, because our approach to commercializabe, monopoly before category - cultural domain news, broadcasting and television. Capital into these industry is highly controversial and national unstable because policy of volatility.Authorized monopoly capital media giants, but to exit the small and medium-sized media company. Criterion, reiterated that the basic principles - policy matters - the same size, take the basic principles of the claw big regulation measures adopted a filial piety (" grabbing big, release small ") has taken department on the first and the second. Problem is, although what complex medium diversification and corporatization media organization allow absorption domestic capital, in theory, they will only be allowed to invest in the media industry. Another limitation is that only certain sub industries of small and medium-sized media were allowed in absorbing external capital, namely points and department limited to basic facilities such as printing and publishing services related value chain, retail, information transmission and distribution, the main points unit, nothing can do and content of offer. Therefore, even though their names to shareholders, the media are banned from department of domestic investors intervention the enterprise production content and asset management. With foreign investors hold so, if bertelsmann, its sphere of influence to be included in the publishing industry time only. As shown above, capital inflows has been allowed to focus on what isconsidering the basic structure of the media in the industry by department. How in printing, the content of the department news, broadcasting, television media? Mark ` commercializable in blue books. ', but in fact it is how to commercializable?What is the market thresholdEntry in the domestic and foreign capital domain specific? In the media content industry of foreign investment, first of all, we have to understand that China's entry into wto agreement not bound to the content of liberalization. Domain for foreign capital investment, the hurdles is insurmountable. The content providers limited foreign works, such as bloomberg television station, phoenix TV, and the InforNews news corporation's TV group the new agreement with hunan radio, movies, and explain as follows:(1) the financial and economic news (the main menu according to bloomberg information platform and distribute) is that "safe" content.(2) joint hunan TV entertainment production (namely agreement with multinational as new heavyweights) is worth welcome. Rupert murdoch's small victory, there is a lot of things to do the logic of the inspectors' theme for preferential treatment as science and technology, financial, economic, leisure and lifestyle, ideology neutral mass market, such as games and the charge talk show, sports and drama. It is believed that is beneficial to the development of the industry domestic TV content, the current value chain of the weak culture department policy proposals have been urged Beijing to pay attention.(3) of the broad masses of the pearl river delta area, it is beyond the pearl river out those foreign achieve broadcasting organizations. The most important is, (4) landing rights and mutual exchanges and plan again) foreign broadcasting company (news group is the real target andearnings - bargaining chip, foreign group must be submitted to the negotiating table. Worth notice, though, the propaganda of its history, the TV is the only launched foreign language of entertainment channel, now says 1.3 percent in a short period of time to the audience the gold guangdong province January 2003. Top all the above limitations naming, all foreign a content is subject to strict inspection before distribution.The cultural industry of China's regulations of general brought me three in the us directly observed. The first third field my asking, culture that is the goods, traded commodity trading markets and the boundary between the cultural industry is very fluid. They, in turn, rapid change next reform system (this cycle, shorter and shorter after becoming the new party secretary hu. This fully explain commercializable properties not constructing and ` stable commodity. 'second, from this kind of instability, three-quarters of a mixed goods, in some of their properties, trade mark `' and some ` traded '(the so-called this fall commercializable, to the media monopolies category charming). The third kind ` throughout China capital inflows ` if we mean circulation 'society, so-called people are' British ziben - and collective capital. It is difficult to place detailed introduces the current popular practice bound by this company obtains shell relates to Chinese media access media capital (through the domestic real estate world, not, publish, investment and (such as banking) become listed companies. I just want to say that government departments of the new policy emphasis goes across media, cross, and trans media merger between the region further blurred the line ` 'and ` public pure pure private' funds. Capital properties will be mixed into such degree, China will be remembered as the hybrids land. This leads me to my third observation: more and more economic consideration to infiltrationpolicy to decide what cultural products were allowed to obtain a diversified financing structure. We are faced with the same old problems, from other grafting industry department's culture: at what level admiral economic ideology is the erosion of preferences China, there are political elite market vision unique socialist culture commodity economy is the foundation this mixed commodity increasingly complex system, a no vision not entirely theoretical, so often laugh at?International trade regulations at home against domestic cultural policiesThe above discussion fully demonstrated the dominance of the concept of Chinese cultural market policies. No matter how we evaluate the policy framework and the characteristics of any market discourse proof is, it was vital to the Chinese culture policy analysis (and lyricist for industrial) culture blue were told at home against international trade free debate culture exemption. Meaning, this kind of knowledge can offer is three times. First, it will provide the efforts to promote Chinese culture, policy makers, their argument, to help promote 'cultural center' profit margins to make policy. Secondly, it will suggest China cultural policy makers, research fields, including cultural trade influence competition policy and investment policy, tax law, services, and intellectual property system (" final report ", 5) in. Third, China is increasing pressure to comply with the international free trade agreement, it will be informed about the fact that other countries in Tunisia policymakers as Canada and ends development of economy (ditto, band 27) hold the same career, normative market is helpful to the domestic growth cultural industries.The last point is a tricky, because it might mistake me support at home the protectionist policies concerning a democratic countries poor. Of course this is not my intention. I'll be back soon this important point. First, rapid trade summary of the order of international cultural debate. Canada and the countries of the European Union opposes a media products. Britain's free trade rules, such as gatt culture and extensive cultural don't agree to release, besides audio-visual sector. But U.S. argued that cultural products trade is to release any other goods, and shall be subject to the unit did not exception. Of course China is Canada or France. Although every country has the right to protect its imports from countries replaced its cultural American culture, we cannot apply for to formulate policy debate of normal trade media notorious for a record of domestic review. Regime From this perspective, banned imports of amount of western culture content of Chinese citizens from denied to choose a filtering political and cultural development of democracy. Like Edwin baker scholars in legal research is quite thoughtful and points out: "free traders are correct, historically, some repressive regimes had tried to protect and promote cultural imagine, here is usually not only picky import restrictions but also have the same restrictions on freedom of expression of the serious internal" (baker, 2002,260). Similarly, China's media content all boycott liberalization should not and the European commission with equal Canada against trade protection media said, and is essential for maintaining citizens domestic cultural space of variety and growing ball (the European commission, 2000). In China, set up the case, limit the barriers to trade and investment flows in the audio-visual sector that is quite another matter. Therefore baker puts forward "some equipment other than the free trade is necessary to prevent picky government distortions" (baker, 254). Hethinks, human rights law, but is not free trade law is the most feasible international policy documents, can one stone kills two birds - a country need to nourish the sensitivity of the domestic media pluralism and openness cross-border cultural exchange.I think Chinese cultural policy makers can draw lessons from this international debate something else - some protectionist policies how it can help the healthy development of the alimentary domestic media. Policies, such as state subsidies and radio media place, screen the working hours and quota quotas in Western Europe and Canada. In view of this, the current Chinese policy media company of state-owned capital withdraw all from small medium, not a necessity for the development of f local media. Usually, the smallest and most minor media is the most independent of the mind. Leaving their the law of the jungle of the survival of the fittest for China's news gathering - fully prove - is to further to inspectors.The international debate about trade and culture is important, but in another respect Chinese policy makers. Because governments around the world continue to privatization and exogenous in every government service department and the boundaries between citizens and private with amazing speed redraw, this debate back to, public domain problem, one public culture is only a small part. What service and property duty to rationing, obviously this public responsibility should be private provision, must take back to policy makers in the agenda. As western scholars in beginning to reconsider must be obtained and market balance social (again, the American public opposition to the federal communications commission's ruling thought), China needs to realize the equality of access problems, including a public domain market acquisitions and public cultures of the moment. Therefore, it is imperative that we research the market state of established in Chinadistinguish boundaries ` circulation 'cultural products from ` traded. Discuss what kind of policy will follow, if we devoted to the problem as public goods picture of what the public culture of China is related to the case? (I don't open some because ` 'and between historical equation ` state'). Finally, my big question is the cultural policy mode should be Chinese turn? Europe/Canada or the United States?。

旅游专业毕业论文外文文献及翻译--旅游业是世界上最大的产业之一-其他专业

旅游专业毕业论文外文文献及翻译--旅游业是世界上最大的产业之一-其他专业

外文翻译:旅游业是世界上最大的产业之一原文来源:Keywords network university remote learning HomeNet 电子商务包括如何建立客户关系网络将成为即将举行的为期一天的夏洛特周三重点。

旅游电子商务发展的世界小型和中型企业的胜利最新的策略,在11月15日夏洛特万豪城市中心。

这次活动将包括一个由八莫里西的营销总监赛恩特主持,全国的领先供应商的电子商务解决方案,谁将会是怎样的因特网正在改变的企业,挑衅性的研究一发表演说大和小,从开始既定的企业窗口。

旅游业是世界上最大的产业之一,它是一个互联网,自然伙伴,那里也是世界上最大的在线行业。

旅游业是增长最快发展中国家,它是一种最经济的重要组成部分。

,。

以社区为基础的旅游(CBT)的已被证明在发展中国家促进地方发展,特别是在贫穷的农村地区。

与此同时,信息与通信正在部署的技术在贫困社区发展中国家,开始表现出诱导地方发展的潜力。

本文介绍了引入电子商贸的行动研究倡议社区在三个亚洲的旅游业农村社区(电子CBT)的,以揭示其潜在的(CBT)的,社区发展。

电子CBT的目标是在CBT的重要和不断增长的市场发展中世界,对他们来说是重要的个人旅行的旅客组成,其组成部分的生活方式,谁寻求新的和真实的体验,是不是,,,针对大众市场。

建议描述了一个战略合作伙伴关系大学在香港及其他亚洲三所大学将与当地谁并为社区的发展最终传播旅游部门利益电子在这些国家间更广泛的农村人口CBT的。

CBT的。

“在电子商务获胜,是既要提供优质的客户服务和产品,它更是一个技术问题。

互联网开辟了特别为小型和中型企业知道如何提供顶尖的可能性和新市场,新领域电子服务,“莫里西说。

其他会议会议包括来自夏洛特的一些电子商务公司专家的介绍。

演讲内容包括一个有关电子商务行业发展趋势与法案MindBlazer,Wachovia证券塞莫内斯惠特利的小组讨论,公司也将是一个包括资金的基础上为讨论,,与乔治的小企业技术开发中心(SBTDC),霍华德和克里斯的保障科学飞行风险投资基金的第一凯利Lubert麦卡利斯特。

旅游服务贸易外文文献翻译2013年3000多字

旅游服务贸易外文文献翻译2013年3000多字

文献出处:Bobirca A, Cristureanu C. The international competitiveness of trade in tourism services: Evidence from Romania [J] Advances in Tourism Economics. Physica-Verlag HD, 2013: 189-202.原文The International Competitiveness of Trade in Tourism Services:Evidence from RomaniaAna Bobirca and Cristiana Cristureanu1 IntroductionTourism is the only service activity that can potentially provide trading opportunities for all nations, regardless of their level of development. However, it is also a sector where there is clearly an uneven distribution of benefits that is largely dependant on countries’ ability to strengthen their performance in the global economy, which in turn requires improving their competitiveness.Since the beginning of the 1990s, Romania has experienced major changes in its tourism exports volume, growth rate and structure. These disparate punctuations have all influenced the relative competitive position of Romania on the international tourism market and have been associated with changes in its tourism trade balance. In the same time, the new and more heterogeneous European architecture has induced significant changes in Romania’s regional tourism competitiveness.Against this background, the paper attempts to suggest a framework for assessing the international competitiveness of Roman ia’s tourism services trade, by focusing on the relationship between competitiveness and tourism trade performance.To this end, the first part starts by introducing the concept of international competitiveness and by presenting, evaluating and systematizing key issues of the complex analysis on international competitiveness. The paper subsequently considers the relationship between export performance and international competitiveness, as well as its relevance for international tourism. The second part includes a macro overview of the tourism sector, focusing spherically on its importance to the econ omy. The third part of the paper sets out in detail the framework for calculating the proposed measures of competitiveness and shows the importance of the methodological approach in interpreting the information provided by these indicators. It also illustrates the recent performance of Romanian tourism, based on an integrated measure of international trade competitiveness. The paper concludes by explaining the competitive position of Romania on the European tourism market and by identifyingresearch issues that require further study.2 Perspectives on International Competitiveness – The Relationship Between Export Performance and International Competitiveness and its Relevance for International TourismThe concept of international competitiveness, although controversial and elusive, has gained acceptance and continues to attract the attention of both academics and policymakers worldwide.Most measures of international competitiveness that have so far been considered were undertaken at the economy-wide level (Garelli 2003) and generally refer to the ability of a country to produce goods and services that meet the test of international markets, while simultaneously maintaining and expanding the real income of its citizens (European Commission 2007).Because competitiveness ultimately depends upon firms in a country competing successfully on the domestic and international markets, attention has focused on com petitiveness at the firm level (Porter 1990), where it is generally understood to refer to “. . . the ability of the firm to retain and, better still, enlarge its global market share, increase its profits and expand” (Clark and Guy 1998, OECD 1993).Accor ding to traditional economic theory, a firm can gain competitive advanage through comparative cost of production by, for example, reducing labor cost. However, recent research suggests that non-price factors are equally important determinants of competitiveness. The range of non-price factors is diverse and includes human resource endowment, such as skills; technical factors, such as research and development capabilities and the ability to innovate; managerial and organization factors, both internal to the firm and externally organized through relationships with other bodies, customers, suppliers, public and private research institutes, and other firms (Clark and Guy 1998, Fagerberg 1986). Together, these factors determine the ability of the firm to compete succ essfully in international markets, on the background of changing technological, economic, and social environments. Export performance and the ability of the firm to maintain its market share remain the ultimate indicators of international competitiveness.Consequently, although widely proclaimed, the theoretical bases of international competitiveness as it relates to national economies and their international trade have been less analyzed in academic literature. Thus, the nature, benefits and constraints on a nation of being internationally competitive remain ambiguous (Coldwell 2000, Krugman 1994, 1996).International competitiveness, within the context of trade in goods and services, refers to a nation securing and maintaining a trade advantage vis-à-vis the rest of the world. International competitiveness is advanced whenever the economic welfare of a nation is enhanced through an increase in the flow of trade or through an alteration in the conditions of trade starting from a presumed initial equilibrium (Coldwell 2000).Trade theory asserts that economic welfare is dependent on the production of goods and services that a country has comparative advantage in. This, in effect, meansthat international competitiveness is secured when production is in line with a country’s comparative advantage situation. If countries perform well internationally and compete successfully for export markets, this could be a sign of their sound international competitiveness.Therefore, at the international level, competitiveness can be defined as the ability of an economy to attract the demand for its exports and the investment to supply that demand, all within social norms that result in an improved standard of living for its citizens. This, in turn, depends on the macro and microeconomic policies, regulations and institutions that affect the productivity of the economy’s factors of production and the costs of doing business.A review of available literature and empirical evidences supports the notion that international competitiveness can be explained, to some extent, by a country’s ability to export (Dollar and Wolff 1993, Fagerberg et al. 2004). There is, in fact, a self-recurring relationship between export performance and international competitiveness. Exports are the first level of international competitiveness affirmation. The improvement in export performance leads to an increase in a country’s competitiveness. This effect is a result of enterprises’ skills, knowledge, propensity to innovate and use new technology, ability to exploit technological opportunities in a successfully commercial way, etc.On the other hand, in striving to achieve successful exports in highly competitive global markets, a country is forced to improve its competitiveness. The more competitive a country is, the more economically powerful it is. Consequently, it is more capable to compete on the global market, to attract people with higher level of knowledge, skills, to buy new technologies, etc., and to improve its export performance, as well as to achieve better export results. This can, in turn, favor additional innovations and trigger an improvement in its competitiveness.Consequently, export performance and competitiveness should not be considered in isolation, since they are mutually interdependent.However, competitiveness should not be equated only with a country’s ability to export. The evolution of export market shares is also an important element of trade competitiveness, while the latter is just a component of a nation’s competitiveness defined by the European Declaration of Lisbon as the capacity to improve and raise the standard of living of its habitants by providing more and higher quality employment, and a greater social cohesion. The gains or losses of world market shares by individual countries are often considered as an index of their trade competitiveness. However, market share growth depends also on structural factors. Due to changes in demand, a country’s geographical and sect oral specialization at the beginning of a period is an important factor shaping future market share growth. Similarly, the country’s ability to adapt its exports to such changes will also affect the final outcome. Furthermore, the concept of international competitiveness in tourism services also encompasses qualitative factors, that are difficult to quantify; the quality of services involved, the degree of specialization, the capacity for technological innovation, the quality of human resources (Rubalcaba and Cuadrado 2001) are factors that may influence a country’s tourism trade performance favorably. Likewise, high rates ofproductivity growth are often sought as a way of strengthening competitiveness. But it is not necessarily the case that favorable structural factors of this sort will give rise to increased sales on foreign markets. They may, instead, show up as improving terms of trade brought about through exchange-rate appreciation, while leaving export performance broadly unchanged. It is for this reason, as well as because these factors are hard to measure in quantitative terms, that consideration here is confined to a more specific and integrated method for determining Romania’s relative competitive position in international tourism.3 An Overview of Romania’s International Trade in Tourism Services3.1 Key FactsRomania’s Travel and Tourism Economy1 currently shows a return to positive territory, following negative results posted during the early years of economic transition, with an optimistic outlook for growth over the next ten years, much stronger than that of the EU.With a 4.8% contribution of tourism to GDP, Romania ranks the 162nd among 174 countries, being currently among the lower-tier, tourism-intensive countries of the region and the world. However, Romania’s prospects for tourism sector growth are better than for most of its neighbors and competitors within the regional and world ranking, i.e. 6.7% contribution to GDP over the next 10 years and 12th position, respectively (World Travel and Tourism Council 2007).Romania’s Travel and Tourism Industry2 contributed 1.9% to GDP in 2006, rising to 2.5% of total GDP by 2016, while in the European Union, the Travel and Tourism Industry posted a GDP contribution of 3.9% in 2006 (World Travel and Tourism Council 2007).While the Travel and Tourism Economy accounts for 8.7% of global employment, Romania’s Travel and Tourism Economy employment was estimated at 485,000 jobs in 2006, representing 5.8% of total employment, or one in every 17.4 jobs. The current 265,000 Travel and Tourism Industry jobs account for 3.1% of total employment, as compared with 4.2% of total employment in the European Union (8.6 million jobs) (World Travel and Tourism Council 2007).Travel and Tourism represented, in the European Union, 13.0% of total exports in 2006. In Romania, exports make up a very important share of Travel and Tourism’s contribution to GDP. Out of the total Romanian exports, Travel and Tourism represented 5.2% (1.2 billion Euros) in 2004, with a prospect to increase, in nominal terms, to 1.8 billion Euros (4.6% of total) by 2016 (World Travel and Tourism Council 2007).The vast majority of international arrivals in Romania are from Europe. Since 2000, some 95% of visitors every year have been intra-regional. Out of these, a growing number – 75% according to 2004 figures –represent arrivals from the five countries with which Romania shares a border: Ukraine, Moldavia, Bulgaria, Hungary, Serbia and Montenegro.3.2 Major FindingsThe analysis shows that, while still lagging behind the developed economies, the trendtowards a service-oriented society is observable for Romania. This is also reflected by the increasing proportion of GDP attributable to tourism services and the growing share of employment in the tourism services sector.Although the overall tourism balance of Romania is positive, EU represents a net exporter of tourism services to Romania (the tourism balance is negative, with a worsening deficit from 2005 to 2006); still, the propensity to trade with EU partners is stronger in this field, reflecting a high er degree of integration into the EU tourism services market (EUROSTAT 2003, 2004, 2005, 2006).While Romania’s Travel and Tourism is growing in terms of international visitors, the country’s tourism receipts have been lagging considerably behind neighbori n countries. In 2004, Romania registered some 38% of those registered by Bulgaria, approximately 12% of those registered by Hungary and the Czech Republic and a mere 7% of Croatia’s receipts. This reflects the fact that many of Romania’s visitors do not stay overnight or spend anything while they are in the country, an important weakness to address for any tourism plan going forward (EUROSTAT 2003, 2004, 20058, 2006).–Within EU-15 countries, Romani a’s largest markets are Germany, Italy, France, Austria and the UK. Worryingly, arrivals from all of the EU-15 countries showed negative growth in 2004. This can be attributed in part to the accession of ten new countries to the EU and related incentives for visitors to these countries, such as low-cost airlines.– Growth in 2004 was driven by Hungary, which showed a 69% increase in arrivals in Romania. Outside Europe, Romania’s main international markets are the USA, which has shown steady growth since 2000, to 111,000 arrivals in 2004, as American tourists have started to be aware of the fact that Romania is more than a “Dracula” destination; and Israel, although the Israeli market has remained stagnant in recent years. Tourists from China are also expected to increase in the future, as Romania received approved destination status in June 2004 (EUROSTAT 2003, 2004, 2005, 2006). Analysis of accommodation figures shows that a large number of these visitors do not stay in registered facilities and either reside with friends or relatives, or do not overnight in Romania. Thus, it is difficult to quantify their impact on the economy.– The majority of international arrivals to Romania are by road, again mirroring the large proportion of the country’s visitors from bordering countries. However, arrivals by air have also seen a healthy rise over the past five years, with increased frequency of scheduled services and some charters operating in regional airports.As Romania is forced to liberalize its aviation industry as a consequence of EU accession, air transport is set to rise dramatically in the near future. Arrivals by rail are decreasing at almost the same rate that air arrivals are increasing, as air travel becomes cheaper and more accessible.4 Methods for Assessing the International Competitiveness of Trade in Tourism Services4.1 The Research MethodFor the specific assessment of the international competitiveness of trade in tourismservices, the underlying methodological approach undertaken in this study is based on the idea that the economy with an improving degree of competitiveness in tourism services is the one able to enhance the size of its tourism services exports to a certain market. Similarly, the economy with a declining degree of competitiveness is the one that increases the size of its tourism services imports coming from other countries. The greater or smaller degree of competitiveness a country (or sector) has shows the nature and degree of participation it has – through its exports – in the imports carried out by the analyzed market, i.e., a country improves its competitiveness in the way that the other country increases its imports coming from the former one (Mandeng 1991).In addition, the process of inserting a country in the international economy is related not only to its exporting progresses, but also to the behavior and actions of other competitors. The model is adapted from De la Guardia, Molero, and Valadez (De la Guardia et al. 2004) that introduced the aspect of the dynamic nature of markets and implemented through their work an ex—post assessment of services competitiveness, by providing a descriptive reference on the changes produced in the competitiveness level and specialization degree, in international trade. The commercial advantage is revealed through the evolution of tourism exports which reflects improvements in competi tiveness, and through the evolution of tourism imports that reflects a worsening of the commercial advantage.(1). Based on the aforesaid, the changes in the international tourism services trade competitiveness are measured through the analysis of different variables: 1. the first variable is the market share or participation in the market, and measures the portion of the market that is supplied by a certain country or the tourism sector of this country;(2). the second variable used is the export structure of the analyzed country. This variable reflects the relative weight of the tourism sector in the total exports of that country;(3) finally, by means of the import structure of the market, the degree of dynamism that the tourism sector has in the analyzed import market can be determined. Through the combination of the aforementioned variables, three “tourism competitiveness matrices” (see Table 12.1) are constructed, that allow for the description of Romania’s international tourism trade development profile.The Market Share Competitiveness Matrix illustrates the fact that a country’s tourism exports can be classified according to their international competitiveness starting from the behavior of the country’s market share in tourism exports and the evolution of the world tourism services imports over time.In effect, the world market share held by each country in tourism services exports can increase or diminish throughout time; such modifications take place in the same time with the increase or decline that tourism imports register in international trade.This allows for the classification of a country’s tourism exports as performing, missed opportunities, declining and retreating.Tourism services are performing when a country enhances its market share in tourism, in circumstances in which this activity has an increasing importance in world-wide trade.Tourism services are missed opportunities when a country is losing market share, while international trade in the sector is enhancing.Declining are those tourism services in which the exporting country increases its market share, while the international market is shrinking.Finally, we define the situation of tourism services as retreating when this economic activity, besides losing market share, registers a decline of dynamism in international trade.The competitiveness matrix of the export structure is obtained relating the behavior of a country’s tourism services export structure with the tourism services import dynamism of the international market.This matrix shows how the adjustments of the export structure can take place in the same direction or in the opposite direction with respect to the changes in world imports structure. The different segments of services exports, including tourism, can be classified, from the point of view of their international competitiveness, through the changes that take place in the services export structure of the country and the world services imports structure throughout time.Combining these two variables, tourism, as a services exporting sector can be classified as performing, missed opportunity, declining and retreating, with the equivalent meaning mentioned before.Finally, tourism exports can also be classified from the point of view of their international competitiveness throughout time, when the degree of trade specialization of each country and the evolution of the world imports are simultaneously analyzed.The specialization index is defined as the relative par ticipation that an exporting sector of a country has in world trade.3Similarly, tourism, as an exporting sector can be classified as performing, missed opportunity, declining and retreating, with an identical interpretation to the ones previously indicated.Our aim here is to adapt and apply the model developed by De la Guardia, Molero, and Valadez in order to assess the international competitiveness of tourism services, using information related to the current situation of the EU-25 countries and to that of Romania, based on the statistical information available.Balance of payments transactions for tourism services are less easy to link to actual tourism services provision than is the case for goods; some tourism activities may be difficult to disentangle from goods or capital transactions. Countries have developed unique national methods for assembling the data: some have tended to rely more on statistical surveys and others have relied more on central banks’ administrative systems. Even so, there has been and still remains considerable variation in data collection methods. To compound the picture, methods of collection have changed considerably over time.Despite these troubles, we believe that the forthcoming descriptive analysis could bring some highlights on international competitiveness and the factors determining the commercial position in tourism services trade.The sample data is drawn from UNCTAD-IMF-BOP Statistics on Trade in Services by sector and country (OECD 2003, 2004, 2005, 2006, UNCTAD 2003,2004, 2005, 2006), a data-set which covers exports (credits) and imports (debits) of three main services categories: transportation, tourism and travel and other commercial services, according to the concepts and dentitions’ of the IMF Balance of Payments Manual with a focus on tourism services. Data-set comprises the 25 EU countries, Romania and the world (178 countries) and covers a yearly time period comprising 2003, 2004, 2005 and 2006.4.2 The Research Results4.2.1 The IndicatorsThe evolution of the market share shows the penetration ability of tourism as a services exporting sector of each country in the international economy.The data reveal that, for the analyzed period, the EU-25 economies were among the main world suppliers of tourism services, since they maintained an overall participation next to 45% of the world supply in tourism exports. Altogether, the group constituted by these countries slightly diminished the held proportions of the world quota in tourism services (–0.68% growth rate).From the perspective of individual countries, the economies that registered an increase of their quotas in the world market of tourism services were, in order, those of Poland, Estonia, Lithuania, UK and Luxemburg.By contrast, especially significant are the results registered by countries like Hungary, Finland and Spain, which decreased their market share in tourism.Romania’s market share in tourism services exports declined at both world level (Romania –world) and in relation to EU-25 countries (Romania –EU-25), but the decrease in the latter case was more severe (20.85%, as opposed to 4.65%). Also, the reduction in Romania’s market share on the EU-25 market was much higher then the overall European market retreat.Through the analysis of the export structure we can appreciate the importance that export of services has as currency provider for the EU-25 economies and Romania.Data show that, in relation to the examined services sectors, the exports of tourism services represent about 27% of the overall services exports in the EU-25 countries and about 28% at world level, meaning that, compared to the world export structure, the EU-25 countries exhibit a similar pattern, with a slight negative deviation for tourism services.In the analyzed period, most of the countries registered minor decreases in their currency entry through exports of tourism services. The countries that opposed this trend were Poland, Estonia, Malta, Germany, UK.In Romania, tourism services represent about 14% of the overall services exports, which is below the world and European average (27–28%).The evolution is similar with that signaled above, meaning that the structure of Romania’s exports is altered in the detriment of tourism services, that are decreasing both in relation to the world and to the EU-25 countries, but with a much higher amplitude in the latter case (27.85%, as compared to 6.14%).译文罗马尼亚的旅游服务贸易的国际竞争力安娜;克瑞斯缇娜1 引言对所有国家来说,旅游业都可以为本国提供交易机会,这也是唯一可能的服务活动。

英语作文-涉外旅游事务管理行业:提升服务水平,实现旅游可持续发展与繁荣

英语作文-涉外旅游事务管理行业:提升服务水平,实现旅游可持续发展与繁荣

英语作文-涉外旅游事务管理行业:提升服务水平,实现旅游可持续发展与繁荣In the realm of international travel and tourism management, the enhancement of service levels is pivotal for the sustainable development and prosperity of the industry. The sector thrives on the ability to adapt and innovate, ensuring that the services provided not only meet but exceed the expectations of travelers from around the globe. 。

The cornerstone of elevating service standards lies in comprehensive training programs. These programs are designed to equip professionals with the necessary skills to handle diverse scenarios, ranging from cultural sensitivity to crisis management. By fostering a workforce that is well-versed in international etiquette and languages, the industry can offer a more personalized and efficient service experience.Moreover, the integration of technology plays a significant role in streamlining operations and improving customer satisfaction. From mobile applications that provide real-time travel updates to AI-powered personal assistants that offer 24/7 support, the opportunities to enhance service levels through technology are boundless. This not only simplifies the planning and booking process for travelers but also allows for a more seamless and enjoyable travel experience.Sustainability is another critical aspect of the industry's growth. By implementing eco-friendly practices and promoting responsible tourism, businesses can contribute to the conservation of natural and cultural heritage sites. This not only ensures the longevity of travel destinations but also appeals to the growing demographic of eco-conscious travelers.Collaboration across various sectors is essential to achieve these goals. Partnerships between governments, local communities, and private entities can lead to the development of infrastructure that supports sustainable tourism. This includes thecreation of better transportation networks, the improvement of public amenities, and the provision of accessible information about destinations.In conclusion, the international travel and tourism management industry stands at a crossroads where the elevation of service levels is imperative for its sustainable development and prosperity. Through continuous education, technological innovation, commitment to sustainability, and collaborative efforts, the industry can look forward to a future where it not only survives but thrives in an ever-changing global landscape. The journey towards excellence is ongoing, and with each step forward, the industry paves the way for a brighter, more sustainable future in travel. 。

英语作文-涉外旅游事务管理行业:创新旅游产品,满足多元化游客需求

英语作文-涉外旅游事务管理行业:创新旅游产品,满足多元化游客需求

英语作文-涉外旅游事务管理行业:创新旅游产品,满足多元化游客需求In recent years, the tourism industry has witnessed a significant increase in the number of outbound travelers. As a result, the management of foreign travel affairs has become a crucial aspect of the industry. In order to cater to the diverse needs of tourists, it is essential for the industry to constantly innovate and develop new tourism products. This article will explore the importance of innovation in the foreign travel affairs management industry and discuss how it can help in meeting the diverse demands of tourists.Firstly, innovation in tourism products is essential to attract and retain tourists. With the rise of social media and online platforms, travelers are constantly exposed to a wide range of options when it comes to choosing their travel destinations. In order to stand out from the competition, travel agencies and tour operators need to offer unique and innovative products that provide a memorable experience for tourists. This could involve creating customized itineraries, incorporating local cultural experiences, or offering niche tourism activities such as adventure sports or eco-tourism. By continuously innovating and developing new products, the industry can ensure that tourists have a wide range of options to choose from, leading to increased customer satisfaction and loyalty.Secondly, innovation in tourism products can help in meeting the diverse needs of tourists. Today's travelers have varied interests and preferences, ranging from adventure seekers to cultural enthusiasts. In order to cater to these diverse demands, the industry needs to offer a wide range of tourism products that appeal to different segments of the market. For example, while some tourists may prefer luxury beach resorts, others may be interested in exploring historical sites or engaging in outdoor activities. By developing innovative products that cater to these different preferences, the industry can ensure that tourists have a fulfilling and personalized experience.Furthermore, innovation in tourism products can contribute to the sustainable development of the industry. As the demand for travel increases, it is important for the industry to adopt sustainable practices and minimize its impact on the environment and local communities. Innovation can play a crucial role in this regard by promoting responsible tourism practices. For example, the industry can develop eco-friendly tour packages that promote conservation and preservation of natural resources. Additionally, innovative products can also help in promoting cultural exchange and understanding between tourists and local communities, thereby fostering mutual respect and appreciation.In conclusion, innovation in the foreign travel affairs management industry is essential for meeting the diverse needs of tourists and ensuring the sustainable development of the industry. By constantly developing new and unique tourism products, the industry can attract and retain tourists, cater to their varied preferences, and contribute to the preservation of the environment and local communities. It is imperative for travel agencies and tour operators to embrace innovation and continuously strive to provide exceptional experiences for tourists. Only through innovation can the industry thrive and evolve in this rapidly changing global tourism landscape.。

旅游业发展外文文献

旅游业发展外文文献

旅游业发展外文文献
随着全球化的进程和人们生活水平的提高,旅游业已经成为世界上最重要的产业之一。

旅游业不仅可以推动经济发展,也可以促进文化交流,增强人们的社会意识和国际意识,提升人们的生活质量。

因此,发展旅游业已经成为各国政府及地方政府的共同目标。

随着人们生活水平的提高和旅游经验的丰富,旅游者对旅游产品的需求也不断提高。

除了传统的文化旅游、观光旅游,人们对于生态旅游、休闲旅游、运动旅游等各种主题旅游产品的需求也日益增长。

因此,旅游业发展需要不断创新,不断推出新的旅游产品,满足旅游者的需求。

在旅游产业的推广和发展中,科技也扮演着越来越重要的角色。

互联网的发展,让旅游者可以更加便捷、快捷地获得旅游目的地的信息和服务。

而智能手机的广泛普及,则让旅游者可以随时随地享受旅游服务。

旅游业也需要不断借助科技手段,推出更加个性化、智能化的旅游产品,提升旅游体验。

与此同时,旅游业的发展也需要注意保护环境。

旅游业的快速发展,带来的环境问题也日益凸显。

因此,旅游业在发展同时,也要考虑到环境保护的问题,推出更加环保、可持续的旅游产品和服务,让旅游业真正成为可持续发展的产业。

总之,旅游业的发展离不开政府、企业、社会各界的共同努力。

只有不断创新,不断推陈出新,才能让旅游业不断发展壮大,成为推动经济发展和文化交流的综合性产业。

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毕业论文外文参考资料原文及译文外文题目(中文):Cultural goods, market and national relations and international free trade system(文化商品,市场与国家关系和国际自由贸易制度)时间:2010年9月至2011年6月Cultural goods, market and national relations and international free tradesystemJim Mc GuiganAn example in cultural studies is the most popular today "cultural economy" - on economic and cultural thoughts to check it, rather than as an industry as a kind of words.Cultural historians will say the trend is difficult to Atlantic new party. In 1992, British media academics Jim MaiGuiGen blamed on contemporary paradigm crisis culture research, its separation from cultural and political economy. He put forward louder appeal and a pair of consumption culture mode of production as the center. His proposal also a populist criticism, leading, consumption as the center, with value of examples of the audience, ' 'positive is a sovereign consumption subject is who (imagine is) not industrial control economic and cultural existence reason McGrigan, 1992). MaiGuiGen, of course, quite a person in his own time. How to put back on the bottle - for the elves in 'economic recovery mode, avoid it enters' key back to marxist economic rights fatalism - is still a provocative, but not out of the mission.In 1992, when the humanities center at Wesleyan university in Massachusetts, theorist and culture combined each 1 team director in American culture industry for a term called seminar "producing and sales culture" (Mr Mann, 1996). This is an amazing attempt, sponsored by Coca-Cola Coca-Cola foundation, academic access to cultural criticism of the industry, how the latter imagine market research and consumer, and asked them if they intentionally create and shape our hope.The research methods, launched a module, this conference most close to overcome epistemology is divided into production center and consumption as the center of the method, material conditions in culture understanding query, namely as a department. Fast forward to the early 21st century, the economy of the "culture" currently hype culture and media research won additional value, because this time, it is not only the scholars in the ivory tower who is support the analytic reasons. More important is, 'a cultural turn' in its momentum gathered enterprise sector, according to 'culture' plays a key role in the economic aspect, and marketing practices, on the one hand, the performance of the organization, enhance the other. However minor a trend, and also it is notable that in economic discipline, a key economic geographer proposed quality as a cultural economics a set, discourse structure, positive frame market. Therefore, before the market does not exist at the 2002 ·), described some of its objective, transcendental method (DEguay and discourse. Economic theory is regarded as an economic structure, positive ensemble shaping reality (Karen, 1998, 2000).The political, cultural, and policies.I MaiGuiGen in agreement with early in a standoff in 1990s about this is cultural investigation. Like him back after, I think the simple answer is retrieve a lost causes materialism of the return of the traditional culture research political economics. In order to do this, I will devote myself to the production of material culture study. The trajectory of the economy and culture, however, there is a warning. It runs the risk of triggered by the central concern of cultural research subject identity, namely the cultural politics. Double challenge, I want to take a project, through policy research key, is located in the method to yourself the hand on the cultural and economic ties between a between, and politics and policy, such as in. Let me explain more. Mainstream culture has to stay in my two aspects of the field in a world analysis differentiation. In their planning things, 'political commitment' need to assume the criticism and boycott; ` policy, on the other hand, is with security, hegemony, and the status quo. This is understandable mainstream culture research (its staple fare, that criticism power) fired policy guidance culture research committed revisionist rebels who thought the betrayal of from margin (1 title in the study of regional culture of privileges) to center, where ` power 'is institutionalized policy form, corruption and the absolute necessity.We wouldn't be sitting here today in this seminar, and if we believe such a partial idea of effectiveness. This is one-sided, because it does not acknowledge both desire and possibility of the bridge academic workers political criticism and participate in the gap between. For those of us who today to share a concept: a critical frame policy research provides a breakthrough point these transitional activities. It specifies a scholar BBS, to meet the decision makers and analysts who are willing to engage in multidisciplinary policy discussions. Most importantly, the two organizations dedicated to the possibility of social transformation in China has incremental reform through the regulatory system, from the backdrop of cultural production ` 'means a more complex than what the processof the cultural and economic mode can be alone provides. For us, even started thinking, cultural policy areas regulatory policy changes, we must first recognize that 'culture' cannot simply follow market principles, because it is in the same time "means and purpose of social regulation and government" (Bennett, 1992,26), therefore, 'culture "is the supervision system, constitutive can be considered as indispensable rationality government. This culture/government couplets, should be given equal weight so the analysis of the correct culture tendency research emphasize the link betweencultural/market.In addition, we must not be concept misleading is, the close relationship between'culture' and 'government' is China alone. Even America and Britain ruled kingdom deregulation of speech, still be on time, price and transmission standard content television industry especially in land departments (hyjal Lin, 2001) pelosi. ` culture'should be whether consciousness, like a commodity in the center of the international debate is underwayThe feasibility of about culture cross-media border trade. In Canada, Europe and more recently in the United States (on media ownership debate is involved, the federal communications commission's ruling heart), countries and cultural policy instrument to delimit the national cultural market active participation. Throw open the resistance of national culture, therefore, is not just China market integratedly.Research problems,I think pieces are as follows: what constitutes a query the cultural market the policy management? And they should go to where? Like other policy areas, China after joining the WTO, cultural policy has become such turmoil and controversial areas, it stripe easier than ever to different thoughts and prescription. Intervention I still should notice, nonlocal flux because in such a culture industry "as a policy of birth" classification of just recent. It can be traced back to 2001, when the 10th five-year plan made conspicuous place, for the first time chanye for reform to mandarin era began. From the current challenges of opening China's wto content industry provides country further encourage development think-tank music college in Hong Kong academyfor performing arts in service as the young talents emerging cultural industries. Then, last year, two main research institutions "national culture industry" also launched one after another, in the north, in Beijing university, in Shanghai jiaotong university in the south. Meanwhile, the blue of cultural industry each year the institute of social center issued by Chinese culture research in science. In China, academia provides a feasible policy Suggestions, location and application humanities spirit is an obvious reality cultural issues more and more policy. The domain Research problem-based now let us return and fulfilling method and my big framework research problems specific problems group. Thought what the purpose is' culture 'and' economic ', 'political and policy in the series service to our policy review Chinese culture? This makes my table 3The basic premise that is a built-in: on1. Cultural need to be understood as an economic sector, namely 'culture industry' as the state regulators;2. Culture is a continuous development of relations, economic and policy areas, and trade;3. Culture is the goods, but not like any other commodity.All these building ground floor is my big is big not ask: if the United States theory'market' itself is a kind of word building, as China? Final model in the media industry in particular, China should take back sharply to the country's pattern is similar to the U.S. public cultural products. Rolling provide This has taken on two levels, and in the county TV media and board level of small-scale news units across the river. Whether to adopt a deregulation in over big media collectivization form and content? How Europe, cultural market? In decision-making and debates, the European affairs committee new regulation means? With democracy is cultural commercialized, the final answers cultural consumption space, and create a diversity of cultures? These problems are more complex, because they are how to answer team under the language environment after the test. That is to say, the rapid changes of the answer, because we hope our countries turn of problems, from terrain democratic U.S., Canada and Western Europe to China, political credentials in the best inconsistent. These problems, but a more inquires after our discussion, will clarify the Chinese model cultural policy should choose as a mediaindustry is slowing sculpture out more autonomy space. For this reason, we must study these problems triggered set twenty years in the international debate long-term international free trade from cultural exemption launched between the United States and Britain in a refugee camp in the European Union and Canada and countries in the opposite faction found. No matter whether we in Europe/Canada pattern or American model will better service in China, we need to realize that the YinXiangJie, domestic policy in the sovereignty of isolation international cultural policy, no longer strong resistance. Although there are What advantages and disadvantages of the establishment of a global integration of cultural policy system?Seriously consider specific problem I will now in concrete ground task I generally buildings. The first premise we need to watch closely industry of Chinese culture, the second premise existing regulatory conditions, make our international trade of culture at home against the debate. The third premise a series of questions caused, namely: (a) cultural products should be traded? (2) market is established in Chinese state media border to differentiate commercializable goods and the commercializable is reasonable; And allusion, (3) what is a better system from other kind of calibration? (4) what appropriate policy tools will be most effective in governance goods circulation and traded in the Chinese culture areas? Finally, as a thought, I care more about the problem and put forward and provide at this stage, must be better than the answer.China's culture industry market access method: mixed cargo rules.As mentioned above, the official discourse mandarin chanye as was formally established in 2001. Because then the enterprise concept jituan "double formula" "have already appeared in the occasional government documents suggest, the news media departments, but store the" dressed in front of the public institutions they like to do, "the commercial business enterprise"." But until the 16th party congress in 2002, the state propaganda machine and substantial, has officially difference enterprise concept, with "the public culture of the organization's business culture (mandarin" by "(mandarin) chanye), attributed to each clear mission, different means and objective development.The state's logic is a one of the hair division. We know, the development of China's culture industry control to solve the problem. To enter the market main interesting is that the market threshold into different points division department. Therefore, the traditional defies generalisations Chinese culture industry is' commercially 'did tell us very little about China itself, and the cultural landscape for many investors to reduce the influence of domestic policy and foreign. -What is the basic rule of cultural industry, the management of capital into which sub industries were officially designated as "commercializable" (you yingli xing), this is no, this is considering threshold category? Commercializable department was not deemed too sensitive national culture and information security. They include performance, tourism, industry and culture exhibition, technical production and sale of audio and video products, sports and entertainment, higher education and vocational education. They are opening up the domestic collective and social capital and foreign capital. Existing capital of the designated department of the state, and he ordered by as intrusive, but through annexation gradually exit and transferred asset sale, nearly ups and downs, and bankruptcy. Scale the next supervision danweis highly relevant state-owned monopoly position of cultural identity formation and information security. In this large category, not the commercializable commercializable Beijing distinguish from department. The latter include: obligation education, the agency responsible for national cultural relics preservation, libraries, museums, cultural workstation, most departments need and monopoly state-owned capital ownership. Whether domestic or foreign capital is allowed. Regulations become more complicated, because our approach to commercializabe, monopoly before category - cultural domain news, broadcasting and television. Capital into these industry is highly controversial and national unstable because policy of volatility.Authorized monopoly capital media giants, but to exit the small and medium-sized media company. Criterion, reiterated that the basic principles - policy matters - the same size, take the basic principles of the claw big regulation measures adopted a filial piety (" grabbing big, release small ") has taken department on the first and the second. Problemis, although what complex medium diversification and corporatization media organization allow absorption domestic capital, in theory, they will only be allowed to invest in the media industry. Another limitation is that only certain sub industries of small and medium-sized media were allowed in absorbing external capital, namely points and department limited to basic facilities such as printing and publishing services related value chain, retail, information transmission and distribution, the main points unit, nothing can do and content of offer. Therefore, even though their names to shareholders, the media are banned from department of domestic investors intervention the enterprise production content and asset management. With foreign investors hold so, if bertelsmann, its sphere of influence to be included in the publishing industry time only. As shown above, capital inflows has been allowed to focus on what is considering the basic structure of the media in the industry by department. How in printing, the content of the department news, broadcasting, television media? Mark ` commercializable in blue books. ', but in fact it is how to commercializable?What is the market thresholdEntry in the domestic and foreign capital domain specific? In the media content industry of foreign investment, first of all, we have to understand that China's entry into wto agreement not bound to the content of liberalization. Domain for foreign capital investment, the hurdles is insurmountable. The content providers limited foreign works, such as bloomberg television station, phoenix TV, and the InforNews news corporation's TV group the new agreement with hunan radio, movies, and explain as follows:(1) the financial and economic news (the main menu according to bloomberg information platform and distribute) is that "safe" content. (2) joint hunan TV entertainment production (namely agreement with multinational as new heavyweights) is worth welcome. Rupert murdoch's small victory, there is a lot of things to do the logic of the inspectors' theme for preferential treatment as science and technology, financial, economic, leisure and lifestyle, ideology neutral mass market, such as games and the charge talk show, sports and drama. It is believed that is beneficial to the development ofthe industry domestic TV content, the current value chain of the weak culture department policy proposals have been urged Beijing to pay attention. (3) of the broad masses of the pearl river delta area, it is beyond the pearl river out those foreign achieve broadcasting organizations. The most important is, (4) landing rights and mutual exchanges and plan again) foreign broadcasting company (news group is the real target and earnings - bargaining chip, foreign group must be submitted to the negotiating table. Worth notice, though, the propaganda of its history, the TV is the only launched foreign language of entertainment channel, now says 1.3 percent in a short period of time to the audience the gold guangdong province January 2003. Top all the above limitations naming, all foreign a content is subject to strict inspection before distribution.The cultural industry of China's regulations of general brought me three in the us directly observed. The first third field my asking, culture that is the goods, traded commodity trading markets and the boundary between the cultural industry is very fluid. They, in turn, rapid change next reform system (this cycle, shorter and shorter after becoming the new party secretary hu. This fully explain commercializable properties not constructing and ` stable commodity. 'second, from this kind of instability, three-quarters of a mixed goods, in some of their properties, trade mark `' and some ` traded '(theso-called this fall commercializable, to the media monopolies category charming). The third kind ` throughout China capital inflows ` if we mean circulation 'society, so-called people are' British ziben - and collective capital. It is difficult to place detailed introduces the current popular practice bound by this company obtains shell relates to Chinese media access media capital (through the domestic real estate world, not, publish, investment and (such as banking) become listed companies. I just want to say that government departments of the new policy emphasis goes across media, cross, and trans media merger between the region further blurred the line ` 'and ` public pure pure private' funds. Capital properties will be mixed into such degree, China will be remembered as the hybrids land. This leads me to my third observation: more and more economic consideration to infiltration policy to decide what cultural products were allowed to obtain a diversified financing structure. We are faced with the same old problems, fromother grafting industry department's culture: at what level admiral economic ideology is the erosion of preferences China, there are political elite market vision unique socialist culture commodity economy is the foundation this mixed commodity increasingly complex system, a no vision not entirely theoretical, so often laugh at?International trade regulations at home against domestic cultural policiesThe above discussion fully demonstrated the dominance of the concept of Chinese cultural market policies. No matter how we evaluate the policy framework and the characteristics of any market discourse proof is, it was vital to the Chinese culture policy analysis (and lyricist for industrial) culture blue were told at home against international trade free debate culture exemption. Meaning, this kind of knowledge can offer is three times. First, it will provide the efforts to promote Chinese culture, policy makers, their argument, to help promote 'cultural center' profit margins to make policy. Secondly, it will suggest China cultural policy makers, research fields, including cultural trade influence competition policy and investment policy, tax law, services, and intellectual property system (" final report ", 5) in. Third, China is increasing pressure to comply with the international free trade agreement, it will be informed about the fact that other countries in Tunisia policymakers as Canada and ends development of economy (ditto, band 27) hold the same career, normative market is helpful to the domestic growth cultural industries.The last point is a tricky, because it might mistake me support at home the protectionist policies concerning a democratic countries poor. Of course this is not my intention. I'll be back soon this important point. First, rapid trade summary of the order of international cultural debate. Canada and the countries of the European Union opposes a media products. Britain's free trade rules, such as gatt culture and extensive cultural don't agree to release, besides audio-visual sector. But U.S. argued that cultural products trade is to release any other goods, and shall be subject to the unit did not exception. Of course China is Canada or France. Although every country has the right to protect its imports from countries replaced its cultural American culture, we cannot apply for to formulatepolicy debate of normal trade media notorious for a record of domestic review. Regime From this perspective, banned imports of amount of western culture content of Chinese citizens from denied to choose a filtering political and cultural development of democracy. Like Edwin baker scholars in legal research is quite thoughtful and points out: "free traders are correct, historically, some repressive regimes had tried to protect and promote cultural imagine, here is usually not only picky import restrictions but also have the same restrictions on freedom of expression of the serious internal" (baker, 2002,260). Similarly, China's media content all boycott liberalization should not and the European commission with equal Canada against trade protection media said, and is essential for maintaining citizens domestic cultural space of variety and growing ball (the European commission, 2000). In China, set up the case, limit the barriers to trade and investment flows in the audio-visual sector that is quite another matter. Therefore baker puts forward "some equipment other than the free trade is necessary to prevent picky government distortions" (baker, 254). He thinks, human rights law, but is not free trade law is the most feasible international policy documents, can one stone kills two birds - a country need to nourish the sensitivity of the domestic media pluralism and opennesscross-border cultural exchange.I think Chinese cultural policy makers can draw lessons from this international debate something else - some protectionist policies how it can help the healthy development of the alimentary domestic media. Policies, such as state subsidies and radio media place, screen the working hours and quota quotas in Western Europe and Canada. In view of this, the current Chinese policy media company of state-owned capital withdraw all from small medium, not a necessity for the development of f local media. Usually, the smallest and most minor media is the most independent of the mind. Leaving their the law of the jungle of the survival of the fittest for China's news gathering - fully prove - is to further to inspectors.The international debate about trade and culture is important, but in another respect Chinese policy makers. Because governments around the world continue to privatization and exogenous in every government service department and the boundaries betweencitizens and private with amazing speed redraw, this debate back to, public domain problem, one public culture is only a small part. What service and property duty to rationing, obviously this public responsibility should be private provision, must take back to policy makers in the agenda. As western scholars in beginning to reconsider must be obtained and market balance social (again, the American public opposition to the federal communications commission's ruling thought), China needs to realize the equality of access problems, including a public domain market acquisitions and public cultures of the moment. Therefore, it is imperative that we research the market state of established in China distinguish boundaries ` circulation 'cultural products from ` traded. Discuss what kind of policy will follow, if we devoted to the problem as public goods picture of what the public culture of China is related to the case? (I don't open some because ` 'and between historical equation ` state'). Finally, my big question is the cultural policy mode should be Chinese turn? Europe/Canada or the United States?。

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