沃尔玛定价策略
合集下载
相关主题
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
Team members :
• • • • • • • Wang Lei Yang Bo yu Hu Yi ming Lin Li Li Bei Zhu Qing qing He Han
Wal-Mart
Basic Information about Walmart
Head Office : Bentonville
Annual Turnover : >400calculates
Biblioteka Baidu
Total Staff : 2.2millions
Scale : 10,000
Founder of Wal-mart
• Sam Walton
• Open the first retail shop in Bentonville in 1962
• The idea of the shop: daily parity
Penetration Strategy
Loss Leader Pricing
Mantissa Pricing
• • • • • • • Wang Lei Yang Bo yu Hu Yi ming Lin Li Li Bei Zhu Qing qing He Han
Wal-Mart
Basic Information about Walmart
Head Office : Bentonville
Annual Turnover : >400calculates
Biblioteka Baidu
Total Staff : 2.2millions
Scale : 10,000
Founder of Wal-mart
• Sam Walton
• Open the first retail shop in Bentonville in 1962
• The idea of the shop: daily parity
Penetration Strategy
Loss Leader Pricing
Mantissa Pricing