雀巢公司英文presentation

NESCAFÉ: Tin from 1938
2009年09月
1938 •Nescafécoffee was launched
History: 1939-1975
1939 •Activities in the Western Hemisphere, the British Empire and overseas 1943 •Nescafécoffee are serving in Europe and Asia
light wafer texture and delicious chocolate taste
Culinary chilled frozen food
0 grams of trans fat
2009年09月
Cereal, Drinks & Ice cream
A delicious cer eal made with whole grain
Healthycare nutrition & Food service
balanced nutrition to keep you going
Good quality
Healthycare nutrition
Food service
2009年09月
Chocolate & Culinary chilled frozen food Chocolate confectionery
Weight management
Jenny Craig, Inc.
2009年09月
Petcare & Sport nutrition Petcare
a perfect balance of healthy ingredients
Sport nutrition
a wide selection
2009年09月
Nescafé3 in 1
Nescafé Cappucci no
Nescafé Classic
Coffee
2009年09月
Coffee
Nescafé Cappuccino They’re frothy and wonderful.
Nescafé Classic medium-dark Roast a full flavor
Pet-care
Dairy Products
Candy
2009年09月
33
Nestlé Market Share Growing
In UK
Kit Kat sals are up 18 per cent this year
In USA
Nestlé has joined HWCF.
In China
Nestlé Pure Life factories .
Main Markets
Main Competitors Financial Highlights Strategic Planning
2009年09月
Intro & History
2009年09月
How much do you know about Nestlé?
Good Food, Good Life.
production (Inner Mongolia)
☞Cumulative direct investment from
Switzerland: RMB 8.3 billion
☞Added Capacity at Nestlé Shanghai Ltd
2009年09月
30
Sales Growth
A delicious evaporated milk A good source of calcium
2009年09月
Bottled water & Weight management Bottled water
Affordable, safe, healthy hydration with a great taste.
2009年09月
History: 1996-2003
1997 •Creation of Nutrition Strategic Business Division (2006: Nestlé Nutrition) 1998 •Launch of Nestlé Pure Life
2001 •Merged with the Ralston Purina Company
Dairy
4
Products
8 9 10 11
Drinks
Food service
Healthcare nutrition Ice cream
12
13 14
2009年09月
Petcare
Sport nutrution
Weight management
Baby foods & Dairy
Nestlé Infant Cereals – The ideal weaning food
1947 •NestléAlimentana S.A. (new name after merger with Maggi)
1948 •Launch of Nestea and Nesquik OLD FASHIONED: Chocolate bar from 1945
2009年09月
History: 1976-1995
combine health y real fruit and a delicious taste
magical enjoy来自百度文库ment you can feel good abo ut.
Cereal
Drinks
Ice cream
2009年09月
Coffee
Enjoy quality moments every day
2009年09月
34
2009年09月
History：Nestlé’s Origin
Founder: Henri Nestlé (1814 - 1890)
2009年09月
Nestlé’s first infant milk cereal
in 1867
History: 1867-1905
1867 launched Farine lactée
Welcome！
Members of our team:
Yiting Wang Xueqing Zhao Xiaoqin Yang Li Zhang Fanfan Ji Xingyan Wang Xuwen Wang
2009年09月
Agenda
Intro & History
Business & Products
History: 1919-1938
1925 •Chocolate became an integral part of our business
1929 •Merger with Peter, Cailler, Kohler Chocolats Suisses S.A.
1934 •Launch of Milo
1977 •Nestlé S.A. (new company name) •Acquiring Alcon Laboratories Inc.
1986 • Creation of Nestlé Nespresso S.A. 1988 •Buitoni became part of our portfolio 1990 •Cereal Partners Worldwide (joint venture with General Mills) 1991 •Beverage Partners Worldwide (joint venture with CocaCola) 1993 •Creation of Nestlé Sources Internationales (2002: Nestlé Waters)
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
2009年09月 31
Market Sales
2009年09月
Mergers & Acquisitions In The World
Kit-Kat
Cooking Food
Ice Cream
2011 •Acquired a 60% share in Hsu Fu Chi in China •Acquired a 60% share in the Yinlu Foods Group (Yinlu) in China
2009年09月
More in This year: 2012
•Work with the Fair Labor Association on our cocoa supply chain
PETER BRABECK-LETMATHE visits a water facility in Kenya
2009年09月
History: 2010-2011
2010 •launched the Nestlé Cocoa Plan •Creation of Nestlé Health Science and Nestlé Institute of Health Sciences •acquired Kraft Foods’ frozen pizza business.
2003 •Acquired Mövenpick Ice Cream
2009年09月
History: 2005-2009
2006 • Acquired Jenny Craig and Uncle Toby's
2007 • Acquired Novartis Medical Nutrition, Gerber and Henniez
•Launches coffee machine for small businesses in Europe
CAFÉ-STYLE COFFEE: A cappuccino at the touch of a button.
• Tops list of global companies cutting carbon emissions
2009年09月
Main Markets
2009年09月
Main Markets
North America Europe
Asia
South America
Africa
Australia
2009年09月
28
Nestlé
The World
2009年09月
29
Investment In The World
2009年09月
Business & Products
2009年09月
Products
1 2
Baby foods
Bottled water
Cereals Chocolate and confectionery
3
4 5 6 7
2009年09月
Coffee
Culinary,chilled and frozen food
The first Nestlé logo in 1868
FARINE LACTÉE: Condensed milk tins on display
2009年09月
1905 Nestlé and Anglo Swiss Condensed Milk Co. (new name after merger)
Nescafé 3 in 1
amazingly easy to make
2009年09月
Unique selling points
1.High quality 2.Reasonable price 3.Well-known brand 4.Strong R & D capability 5.Nestle’s idea
☞Nestlé Shuangcheng factory started
production in Heilongjiang Province
☞Hong Kong factory (dairy + ice cream)
through acquisition of Dairy Farm
☞Nestlé Erguna Factory started
2009年09月
World’s No.1 Food & Beverages Company
CEO:
Rank in Top500: Employees: Factories:
Paul Bulcke
71 328,000 461 in 83 countries 27
R&D Networks:
Nestlé Head Office in Vevey, Switzerland