新编商务英语基础教程Unit 10
新编剑桥商务英语高级第三版 第10.1
MODULE 10 BUSINESS TOPIC10.1 Travel and entertainmentVOCABULARY Business travel1 Do you agree with this view?‘I can see a trend, executives want to save costs on business travel ,and connecting people virtually is becoming moreaffordable.’2 Study the phrases in the box.What does each onemean?How is it pronounced?commute subsidised transport congestion give a lift to someone rush hour teleconferencing car share scheme travel expenses3 Which of these statements do you sympathise with?1 Spending two hours each day commuting to and fromwork really affects people’s quality of life.2 It’s fair that the company should subsidise travel forpeople who commute a long way to work.Learning Tip 3 If more people worked flexibly we could avoidcongestion and rush hours.Try to use idiomatic 4 I don’t mind giving a colleague a lift to work now andphrases when then but I couldn’t take part in a car share scheme. I expressing opinions: enjoy that hour to myself in the mornings.eg I couldn’t agree 5 Air travel is too time-consuming.Video andmore ;I’d go along teleconferencing is the only way forward.with that;Actually, 6 It’s the duty of every employee to manage their businessthat’s not the way I travel expenses as if it were their own money.see it,etc.4 Discuss the following questions.1 How do you get to work / college each day?2 Why do you use this from of transport ?3 Do you pay for your own travel?5 As the new manager of the support services atSterrman, Engineering firm, you have been asked toreduce spending on travel and entertainment .Suggest a policy to tackle each of the problems below. Current situation1 The company owns and maintains a fleet of 35company cars for the sales team.2 The company pays for business class tickets on bothlong and short flights.3 The use of expensive restaurants to entertain guestsand clients is very common.4 The company spends a lot on hiring outside rooms for meetings and conferences.Compare your answers with a partner.LISTENING A team-building day6 A lot of companies use team-building events ,such ascanoeing events,treasure hunts,company role plays,etc. But what should their aim be?Prioritise(1-7)thefollowing aims.A generally getting to know each other betterB breaking down formal barriers between managementand employeesC bringing out the best qualities in each individualD helping people to feel better about themselvesE distinguishing leaders from followersF increasing loyalty to the companyG helping to remember that there’s more to life than just work7 Is there some other benefit that hasn’t been mentioned Above?8 10.1 Your company has organised a team-building day at Silverstone Motor Racing Circuit. You have beenasked to attend a short presentation of the programme for the day. Listen and complete your notes. Use up to three words for each space.Team-building dayThe aims0 The aim is not only to have a good time .1 To learn how each individual think,functions and ______.2 This new understanding will make us_______________.The schedule3 Meet at the office at ___________________.4 The journey will take ___________________.5 For the activities we will be divided into_____________.6 At lunch there will be a surprise _________________.7 After the afternoon’s activities there will be a ________.Preparation8 Dress__________________.9 In case of cold bring a jumper or___________________.10 No mobile phones, laptops, but can bring ____________. The home of British Motor Racing9 What do you think the activities at the circuit will be exactly? GRAMMAR Future forms1 Look at the verb forms in these sentences(1-6).WhatForm is used to express the following about the future? Future formsa an offerb a decision already takenc an arrangementd a schedulee a general predictionf a confident prediction1 The day will begin with a working breakfast at eighto’clock after which delegates will have 30 minutes offree time before the first seminar at 10 o’clock.2 We’re not going to have a Christmas party this year;instead we are going to give the money we would havespent to a charity.3 She’s not easy to convince,is she?I can see this is goingto be a very long discussion.4 Don’t worry, I’ll take the laptop with me.That’s one less thing for you to remember.5 I’m meeting him at his office at 6.30 and then we’reeating at a Greek restaurant in the city center.6 I think he’ll find it difficult to adapt to his new role,because he’s used to being independent.Learning Tip 2 You colleague has written this email for an agent in Note the use of the Djakarta.Before you send it, she has asked you to putpresent when two verbs she’s not sure about in the most natural form.Clauses about thefuture are connected Dear Jimwith when or another Thank you for your email, asking about our plans fortime phrase. next year.I will see him.I will I (0) will do my best to explain the situation.give him yourmessage.__When I I agree that this year has been disappointing,but we see him, I’ll give him expect that sales (1)________(pick up)next year.The your message. result of our marketing meeting last week is that we (2) __________(launch) the new version of the DCT10 inAsia next spring. From the feedback we’ve had in Europe,I’m sure it (3) _______(be) a great success.The International Gas Industry Trade Fair (4)_______(take place)in Singapore next March.I (5)______(fly)out there with Jane on 16 March and I hope to have acouple of days extra to see some agents, but I (6)_____(call) you when I (7)_______(have) my exact schedule,so that we can arrange to meet.In the meantime,let me know if you(8)_______(visit) theUK any time soon. Then we can arrange to meet for ameal and a chat.Best wishesSarahREADING Events management3 Do you think being responsible for organising corporate events, Sponsorship,parties and team-building events in a dream job?Why?/Why not?4 Read the article from a business magazine about organisingcorporate events.● Choose the best sentence from those below(A-H) to fill each ofthe gaps in the test.● Do not use any letter more than once.● There is an example at the beginning(0)HOW TO MANAGE AN EVENTHow would be an events organiser?On the face of it ,playing ‘my genial host’ to a group of freeloading clients doesn’t seem too arduous a task. But the amount of stress experienced in getting ready for it and the real and ever-present danger of something going horribly wrong make it a job only for those with nerves of steel. (0)E The list is endless.Corporate hospitality events should be an opportunity to relax with your customers and get away from business,but instead they actually expose a company to close scrutiny by its most valued audience and leave a lasting impression in their minds .Done well ,the client is left with the image of a creative ,fun and professional organisation. (1)______Worse still ,you might offend:the company who arranged a James Bond theme night that started with a group of international guests being greeted by bikini-clad ‘Bond girls’should have known better.The first consideration is what the aim of the event is :to launch a new product ,to develop awareness of the company’s mission, to build relationships with new clients or just to thank existing ones for their continued custom .(2)_______For the latter you won’t necessarily have to spend excessively to get it right ,but you will have to think about what will make the event memorable. Audience participation is generally a good way to achieve this ,for example giving a theme to the event ,such as a 1970s disco or a Hawaiian evening.(3)________It may also put some under pressure ,making them feel that they will have to dance like John Travolta or to rely more on their wallet than their imagination to make their costume.(4)__________An alternative is simply to give them a treat by taking them to a show orsporting event and afterwards for a meal where they can relax and chat .(5)________ The advantage of these is that the clients are more likely to look forward to it and to share the good news with others in the wider world who may also have an interest in the event .(6)________In addition ,anything that goes wrong at the events is likely to reflect badly on the main organiser and not your company.A This will get the participants more involved and help to ‘break the ice ’ if peopledon’t know each other well,but be careful.B An example of this would be a golf tournament or a football match.C The first two are more like presentations and will mean putting on a show toImpress.D Staff parties,on the other hand ,are much less stressful because the consequencesof failure are not so damaging.E A speaker may not turn up ,a piece of vital equipment may fail ,the invitation mayGive the wrong date.F Done badly ,the company may end up looking cheesy ,disorganised or evenCheap.G The result is good publicity and an enhanced image for the company.H The balance is a difficult one and it all depends on the skill of the organiser in theplanning and publicizing of the event ,so the guests feel at ease. VOCABULARY Go and get1 Complete the following sentences using the correct form ofeither go or get.0 There is always a danger that something will go wrong on theday.1 I have a lot of things to ______ready before the party tomorrow.2 The key to a successful event is to _________all the participants involved.3 I can’t do 13 July, I am afraid --it’s the day my brother is ______ married4 Don’t worry.Everything is _________according to plan.5 Can you call them please?I’ve tried to convince them, but I’mnot ________anywhere.6 The budget for this event is out of control. The company will_________bankrupt at this rate.7 The boss will _______ crazy if the funds out you’ve taken hisparking space.8 Everything went smoothly ,except for the three people who ____ lost on their way from the airport.2 Choose four of the above phrases with go or get and writesentences of your own.READING Planning a corporate event3 You work for Vermillion Events Management, whichspecialises in organising conferences and corporate events.You receive the following letter . Read it and with your partneragree an outline plan for the event using the framework given on page 101.CATHSTONE● ● ● ●DESIHNERS OF FINE JEWELLERYDear sir / madamCathstone will be celebrating its 50th anniversary in business this November and would like to organise a suitable event toCommemorate the occasion. Your company was recommended to me by a colleague.In case you have not heard of us,Cathstone is Asia’s leadingjewellery designer and wholesaler.We supply prestige jewellers in major cities across the world.Attending the event will be the senior management team(30people) and about 200 of our key clients and supplies withtheir husbands,wives or partners.I don’t need to stress to you the importance of putting on a good show ,but we leave it to you to come up with a proposal for what the theme and venue might be .We have set aside a reasonablebudget for the event,but of course we are not handing you ablank cheque !Please submit a rough estimate of cost with your proposal .I look forward to hearing from you.Your faithfullyMartha LoraxMartha LoraxCommunications DirectorOutline proposal for corporate event1 Company _______________________________________2 Purpose of event ___________________________________3 Venue____________________________________________4 Theme ___________________________________________5 Speakers/Guests___________________________________6 Activities_________________________________________7 Food and drink____________________________________8 Promotional literature /gifts__________________________9 Approx. cost per head_______________________________ SPEAKINGExam successPractice making briefnotes that you canRefer to when giving ashort speech orcontributing at ameeting.Making a pitch4 You have been invited to pitch for the customer event atCathstone .Divide yourself into pairs of events managers and a panel of a Ca thstone managers.Read the instructions belowand then act out the meeting.Events managersPresent your ideas for the event to the Cathstone panel.Divide the presentation into two parts so that each person has equal opportunity to speak .Be prepared to answer questions afterwards.PanelFirst discuss together what you are looking for .Then listen to two or three pitches by different event management companies. After each pitch ,ask questions.At the end decide who is the winner and be prepared to give our reasons.。
Unit 10 商务英语 给予优惠
Unit Ten 给予优惠271.On orders for one hundred pieces or more we allow a special discount of 1.5%对100匹或100匹以上的订单，我们可以给1.5%特别折扣。
272.A discount of 5% may be allow if the quantity for each specification is more than 1000 sets.如果每一种规格的量超过1000套的话，我方可以给5%的折扣。
273.For quantities of more than 500 units, we can offer a discount of 15% on our price list.数量在500套以上的簅，我方可以按价目表给予5%的折扣。
274.We are glad to make a 5% discount for an order of 100 dozen or more.对于100打以上的订单，我方乐意给予5%的折扣。
275.We should be pleased to allow you the requested discount of 5% if you are willing to raise your order to 50000 pieces.若贵方愿将订单增加至50000件的话，我方乐意给予所要求的5%折扣。
276.We will entitle you to a 10% discount during July on anything you buy.您7月份来买任何东西时，价格均可按9折优惠。
277.You can receive a special 15% discount on orders placed before the end of December.贵方能在12月底之前下订单的话，我方可以给15%折扣。
商务英语翻译Unit 10 信用证翻译
术语积累
• • • • • • • • • • • • 保兑信用证Confirmed L/C 不可撤销信用证Irrevocable L/C 可撤销信用证Revocable L/C 即期信用证Sight L/C 远期信用证Usance L/C 可转让信用证Transferable/Assignable/Transmissible L/C 可分割信用证Divisible L/C 有追索权信用证L/C with recourse 无追索权信用证L/C without recourse 循环信用证Revolving L/C 背对背信用证Back-to-Back L/C 对开信用证Reciprocal L/C
词汇提示
• • • • • • • • • • 寄送forward 规定stipulate 指定design 预先垫付 流程图 flowchart 受票人drawee 出票人drawer 转递transmission 偿付reimbursement 付款honour
术语积累
• • • • • • • • • • • • 汇付 remittance 信汇mail transfer 电汇telegraphic transfer 票汇demand draft 托收collection 付款交单documents against payment 承兑交单documents against acceptance 开证行issuing bank 申请人 applicant 跟单信用证Documentary L/C 光票信用证Clean L/C 不保兑信用证Unconfirmed L/C
Unit 10 信用证翻译
Letter of credit
词汇提示
• • • • • • • • Pre-advise v. 预通知 Telex n. 电传 Negociation n.议付 Accompany v. 随同 Signed adj.已签署的 Quintuplicate n. 一式五份 notify v. 通知 evidence v. 证明，显示，表明
实用商务英语Unit10(上)
back
在国际贸易中，要保持或扩大业务就必 须巩固和发展已有的业务关系，并且不 断物色新的贸易伙伴以建立新的业务关 系。新的业务关系可以通过银行、报 纸广告、因特网、驻外商务机构、国 外商会、商品交易会等多种渠道建立。
To write a letter for establishing business relations,you had better follow the steps below:
ቤተ መጻሕፍቲ ባይዱ合式
The Nile Trading Co. Ltd. 161 Pyramid Street, Alexandria, Egypt Tel: (20-3)4900000 Fax: (20-3)4900001
back
11th May,2001
The Export Manager China Motorbike Co. Ltd 34 Fazhan Street Jinan, Shandong P. R. C.
Yours fainthfully, Abdul Aziz Marketing Manager
平头式
H. Woods & Co. Ltd. Nesson House, Newell Street Birmingham B15 3EL Tel: (44-121) 4560000 Fax: (44-121)4560001 1 March, 2001 The Manager Shanghai Textile Trading Co. Ltd. 72 Zhongshan Rd. Shanghai 200001 China Dear Sir or Madam, We are interested in tweed lengths suitable for skirt-making and would like to have details of your prices and terms. It would be helpful if you could supply samples. Yours faithfully, Larry Crane China Trade Manager
商务英语Unit 10 Marketing
4
Advertisements and commercials
How to advertise a product?
Advertising a product involves developing a ‘Unique Selling Proposition’ (‘USP’): the Features and Benefits which make it unlike any of the competing products. There are four stages in advertising a product (‘ AIDA’): 1. Attract the Attention of potential customers 2. Arouse Interest in the product 3. Create a Desire for its benefits 4. Encourage customers to take prompt Action ---- Heinz M. Goldmann
* What is the ‘USP’ of the product? It’s actually different for each product. The red guides list more hotels and ___________________________________________________________ restaurants than their competitors. The green guides use a star system to rate places of interest. And the maps are updated every year. The three products are cross-referenced.
商务英语综合教程第二册Unit 10 Electronic Commerce_OK
➢Electronic Funds Transfer EFT 电子资金转帐
➢supply chain management 供应连锁管理
➢Electronic Data Interchange (EDI) 电子数据交换(EDI) EDI，是两个 组织之间结构化商业数据(如订单、发票和货运通知单等)的电子交 换，通常在供应商和客户之间发生。例如，EDI可以基于记录级使 用户能用自己的计算机向供应商的计算机发出货物订单。
• Business-to-Business (B2B)
• Business-to-Consumer (B2C)
• Business-to-Employee (B2E)
• Business-to-Government (B2G) (also known as
Business to Administration or B2A)
Unit 10 Electronic Commerce
2021/6/27
1
Warm-up Activities
Background Information
Text Analysis
Extended Activities
Writing
2021/6/27
2
Warm-up Activities
• I. Pair works • What do you know about Online shopping? Have you ever tried it? Talk about it with your partne
time and unnecessary formal
ities. That's why e-commerc
e is preferable to traditional
《商务英语函电教程》Unit 10运输
General View
(2) the shipment with an indefinite date, usually when the payment is made by L/C e.g. shipment should be made within 30 days after receipt of L/C. (3) the shipment with a date in the near future.. When the shipment can be made soon after the conclusion of the contract，the parties can adopt such terms： immediate shipment，prompt shipment.
General View
B/L is issued by the captain or the shipping companies to testify that the goods have been received or shipped on board for delivery to a certain place of destination． The seller must inform the buyer as soon as shipment is effected so as to get the buyer prepared for taking delivery of the goods. Under FOB and CFR term, it is for the buyer to arrange for insurance upon receipt of shipping advice. If the buyer fails to receive the shipping advice, any damage to or loss of the goods thus sustained will be for the seller’s account.
实用商务英语写作课件-Unit 10Business Proposal
Categorization
Solicited proposal: It is submitted to echo requests for such proposals.
Text of proposal
Problem and purpose
It briefly offers the problem or the purpose of the project.
Execution plan
1) It is the core of the proposal which attract the most attention of the readers. The writer needs to describe his plan for the execution of the proposed project or the solving of the problem.
Unsolicited proposal: It is submitted to an enterprise or organization to solve a problem or launch a new project.
Layout
Prefatory part Text of proposal Appendix
related RFP.
Prefatory part
Abstract or executive summary
It gives the addressee a brief picture of the proposal by highlighting the key points.
新编剑桥商务英语高级第三版第Moule9+Module10
新编剑桥商务英语高级第三版第Moule9+Module10Moule99.1 Market research(page 86)Mr N= Mr Niedermeier TM= TelemarketerMr N Hello?TM Sir, is that Mr Niedermeier?Mr N Yes, it is. Now can I help you?TM Sir, I’m calling you from Arat marketing. You’re a holder of a gold Mastercard, is that correct?Mr N Er…yes I am.TM We are carrying out some market research on behalf of your bank. It’s a short survey and to thank you for your time we would like to enter you for a prize draw to win an Aston Martin Vantage sports car. Would now be a good time or shall I call back later?Mr N Umm… how long will it take?TM Only five minutes, Sir.Mr N What is it for exactly? I’m not sure I understood.TM It’s a survey into consumer perceptions of brands. I’m going to give you the names of some well-known brands and I’d like you to give me one positive and one negative impression of this brand. If you don’t have an impression say ‘none’. If you have no knowledge of the bra nd say ‘don’t know’. Otherwise just keep your answers short and simple. Are you ready?Mr N Er… year, I guess so.TM OK. Dell computers. Have you ever bought one?Mr N Yes.TM One positive impression of the brand?Mr N Umm… good value for money.TM And negative?Mr N None.9.2 A product presentation(page 87)Like most good innovations, the one I will present to you today is beautifully simple. Successful new products to my mind fall into two categories: firstly, those which are essentially luxuries.However seductively they’re presented and packaged, they are unnecessary. And then there are those which are necessary, only people haven’t realized it before because the products didn’t exist.Which would you rather be selling? I know I’d rather be selling a neat solution to an unsolved problem.Ok, so, how many of you only remember to water your house plants when you see them wilting or dying? How many of you then spend the next month over-watering the plants until its roots start to rot and its leaves star to b lacken? Come on, we’ve all done it.Plants-carer is the answer to these problems. It’s the brainchild of one of our R&D team, who made an early prototype of the product for its own use at home. Because he was on holiday for tow weeks and had no-one in the block of apartments that he felt he could ask to look after his plants, he devised a simple automatic watering system. Basically, it consists of a container of water, a value and a humidity sensor. When the humidity sensor detects that the earth in the plant pot is too dry, it causes a valve to open and release a fixed amount of water from the container into the plant pot. As long as the earth is damp, the value remains closed.We also have in the pipeline a more sophisticated modelwhich can be used all the time, not just when you are away from home. With a range of settings, it allows you to set Plant-carer to deliver exactly the amount of water indicated in the plant care instructions, watering them as they need to be watered. The result is that the average person can care for a plant as an expert would.I hope you’re beginning to see the enormous potential we have here. This is a product that will appeal to everyone- not just limited to garden centres, or even DIY centres. Plant-carer is a product aimed a t the mass market…it can be sold also through every major supermarket in the country.It comes in three sizes, the smallest retailing at an amazing €8. It has the capability to transform this company; to do, even if it’s on a smaller scale perhaps, what th e Model T did for Apple. Thank you.9.3 Idioms (page 90)M1= Manager1 M2=Manager2M1 As I see, this is a job we can do –It’s well within our capabilities. The only stumbling block is the price.M2 I’ll say. They’re asking us to do something for a price whi ch, quite frankly, for the work involved on our side, just isn’t realistic!M1 Yes, but you’re assuming that we’ve got to start from scratch and that’s not the actually case. It’s not the pricey a job as you think. There’s no need to reinvent the wheel, he re. We can just take an existing piece of software and rework it.M2 iYou say that, but I know what these projects are like. You imagine it’s all going to be plain sailing, but then you inevitably run into one problem after another and before you know it, the costs have spiralled out of control.M1 Of cause there would be teething problems- there are with any project. And of cause we would have to cost that in. But I’m sure we can find some middle group with team.M2 Ok, but if it all goes pear-shaped, don’t say I didn’t warn you.Module 1010.1 A team-building dayWell, hello. Good to see that all made it- thank you. I hope that the programme I’m going to show you today will exist you as much as it does us. I should say before going through it, that through it, that although this will be a full day, the ultimate aim is not just for everyone to have a good time, but to get to know each other better and to understand how each individual thinks, functions and likes to work. It’s this understanding that will make us a strong team.I’ve written a summary of the programme on the handout you’ve all got in front of you and I’ll just go through the schedule now. We’ll meet here at 8am in the morning and be taken by coach direct to Silverstone racing circuit. That should take about 90minuts. On arrival, we’ll be met by Pauline Carter, who is our host for the day. She will explain the morning’s activity and then we’ll divide into four groups. Lunch will be at 1pm in the corporate hospitality suite in the main grandstand and we have a guest speaker lined up- his identity will remain a surprise for now. After lunch Pauline will take us back to the afternoon’s activities and we should be finished by about 4.30. We’ll then have a debriefing session which will last about an hour. This is a chance for everyone to talk about their experience of the day and should finish atabout 5.30.The coach will bring us back to London by 7pm.What will you be doing exactly? well，I don’t want to give away too much but I will tell you two things. First of all, you don’t have to be a grand prix driver: that’s to say, you won’t have to drive a fast car if you don’t want to. Secondly, there is much more to the tasks you will be undertakingthan just driving skills and knowledge of motor sport.So, how should you prepare? Please dress casually: jeans and training shoes (no high heels, please) and a jumper or warm jacket in case it’s cold. You don’t need to bring any of the following: money, mobile phones, PADs, laptops. You can bring a camera if you want. Everything else you need will be supplied. As I said at the outset, I think it’s going to be a really fun and exciting day and I hope it also achieves its aim of helping you to work more closely as a team. Now, are there any questions I can answer? P lease remember that I can’t really say about details of the event itself at the moment…10.2 Taking notes ( page 102)Hello David, Claudia- do have a set. You’re now coming towards the end of your training here- I hope you’ve enjoyed your time. I’ve got on e more task for you and that is it- please listen carefully. What I’d like you to do is to think about the office environment you’ve been working in for the last six month and to product more proposals on how it could be improve.There are some obvious areas to look at: because of the nature of our work and people being out of the office often, not everyone has think that the open plan office is a mistake- I certainly find it difficult sometimes when I have clients on the phone. Then there’s the cosmetic si de of it- people do comment on the decor being a little monotonous and impersonal- maybethat’s just a matter of tasks.But these are conclusion I’d like you to draw for yourselves.I don’t want to spoonfeed you pre-empt your proposals. You’ve got a free h and, basically, and just three days. I suggest you spend the fist couple looking around, talking to people, getting their views and writs up your report on day three. One way or another I’d like the proposal on my desk fist thing Thursday morning. Any questions?。
《商务英语综合教程》 Unit (10)
14. Don’t be a business card pusher. 15. Show genuine interest.
本人从事机械领域十余年对机械液压有着较强的故障判断能力
《商务英语综合教程》（基础）
Unit 10 Etiquette
A. Brainstorming B. Business Knowledge
◆ Additional Reading C. Business Skills D. Business Actions
A. deflected B. concentrated C. transferred D. troubled
Additional Reading
Business Etiquette in the UK
1. Punctuality
In general, the British value time-keeping for business arrangements. If you set up a meeting for two o’clock, the chances are your counterparts will arrive on time or just before. Since the British are so time conscious, sometimes you may feel their lives are very rushed. In fact, however, they are only doing their best to avoid losing time, which is valued as an economic resource. It is considered very impolite to arrive late for a business meeting. If your delay is inevitable and you arrive late, it is usually sufficient to excuse yourself with an apology. If, however, you are running more than a few minutes late, you should call ahead to apologise and give an indication of how long you will be; in the case of a longer delay that would compromise the value of attending the meeting, you should consider offering to postpone the meeting to a new time and/or day. The busier people are, the greater the likelihood that they will have to leave for another engagement, so respecting their time is very important.
商务英语写作课件 Unit 10 Questionnaire
Questionnaire
问卷调查
Could you name some kinds of Questionrketing questionnaire 市场问卷调查 training questionnaire 培训问卷调查 parents questionnaire 家长问卷调查 education questionnaire 教育问卷调查 teacher questionnaire 教师问卷调查 psychology questionnaire心理问卷调查
Content Respondent’s personal data 1) Name 2) Address 3) Phone number of the respondent Validate data 1) Interviewer’s name, date, time 2) Validator’s name, date of signing
•Would you mind (not) doing sth? •Would /Could/Can/Will you do sth? •Would you mind if I +一般过去时
•May/Could/Can I do sth?
Activity 7
1. Would you mind my opening the window? 2. Would you do the exercises by yourself please? 3. Would you mind if I came to the party late? 4. Would you mind not speaking fast? 5. May I take your order?
外研社2023Unit_10_新标准商务英语综合教程1教师用书
Unit 10 CounterfeitingThis unit is about counterfeiting and the unauthorized use of other people’s intellectual property. Counterfeiting is one of the toughest challenges facing the business world today: it is estimated that worldwide trade in counterfeit products amounts to about 10% of world trade, i.e. approximately $300 billion.Counterfeiting affects many business sectors, e.g. clothing, cosmetics, cigarettes, pharmaceuticals, computer software, automotive parts and alcoholic drinks. The consequences of counterfeiting are serious to the economy, as companies may be forced to shut down or make staff redundant as business suffers. They are also potentially serious to buyers, as the quality of counterfeit products may prove to be a safety risk, e.g. counterfeit brake pads for a car, or counterfeit pharmaceuticals. A key part of the unit is about the infringement of copyright in the music industry. Over the last five years there has been a massive rise in the use of the internet to infringe intellectual property rights, e.g. people sharing music or movies with other people over file-swapping or file-sharing networks, where no money is paid to the copyright holders. This is called ‘peer-to-peer’ (or P2P) file sharing. The original file-swapping network, Napster, was shut down in 2001 due to legal action by the music industry; however, other file sharing still continues. The music industry, now recognizing that file sharing will continue to exist, is working to turn file shares into purchases. In this way, P2P networks will become online markets that sell music legally, much like iTunes, Apple Computers’ online music store.Introduce the topic by asking Ss what they think the picture represents (it shows the destruction of counterfeit goods, including fake Disney Pooh bears). Also ask Ss what they understand by the title The globalization of deceit. Explain the vocabulary in the title and ensure that Ss understand that it means that counterfeit products have become a global problem. Ask what intellectual property might include. This unit focuses particularly on counterfeiting in relation to music so check that Ss understand what is meant by file sharing systems.Warming up1Ask Ss to rank the list in order 1–6, with 1 being the most dishonest infringement. Elicit Ss’ answers and ask them to explain their reasons. Then encourage Ss to think of otherexamples to add to the list; ensure that Ss include these additional examples in their ranked order.2One1consumers2overpriced; much less; chargeTwo1far outweigh2one year; competition3research and development; marketing; advertisingScript:OneYou have to admit counterfeiting benefits consumers, particularly in developing countries, by giving them access to lower-price goods, such as medicines, that they might not otherwise be able to afford. Anyway, some brands are just so overpriced I think it’s great to get almost the same quality for much less than those ridiculously high prices they charge.TwoI think the costs of counterfeiting far outweigh the benefits. Think of the enormous cost to companies who make clothing, toys, software and pharmaceuticals and the unemployment caused by it. I mean 17,120 jobs were lost in the European Union in just one year due to competition from cheaper counterfeits. The branded industries need to invest huge amounts in research and development, marketing and advertising, which counterfeiters don’t, of course. That’s why branded goods are more expensive.3patents; intellectual property; copyright; trademarks; fakes; Digitisation; file sharing; downloadingUnderstanding the text11 D2 B3 C4 E5 A2forged currency, imitation designer fashion, software, CDs / DVDs, medicines, mobiles phones, food, drink, car parts, tobacco31It has broadened the range of goods vulnerable to copying, dramatically improved their quality and lowered their cost of production.2By bribing employees, getting brand owners to hand over the master without realizing what they are doing, or by licensees doing unauthorized production overruns3Street stalls or shops anywhere in the world, or the internet4Loss of sales, loss of brand value, long-term threat to profitability, cost of anti-counterfeiting measuresLanguage work11 C2 D3 A4 D5 A6 B7 C8 C9 B22 invulnerable3 illegitimate4 unprofitable5 illegally6 unwillingly 7invisible32E 3I 4G 5C 6H 7D 8A 9J 10F41 from2 out3 of4 at5 of6 of7 to8 at51Once they put imitation designer fashion, software and CDs into mass production.2This improved their quality and cut their cost of production.3Someone copies and imitates something without permission in order to deceive or defraud, which is called counterfeit.4Their brand value goes down because of shoddy imitations, which is a long-term threat to profitability.5Companies also use these methods, such as tracking their products through the supply chain and distinguishing genuine articles from fakes, especially taking some legal actions.61从前的仿品都是对正品廉价劣质的仿造，而与此不同的是，当今仿品的包装和内容（尤其是电子产品，如软件、音乐CD和DVD）都与正品相差甚微、难辨真假。
新编英语教程 unit 10
Listen out (for) infml to listen carefully, esp.for an expected sound 留心听：
留神着听小宝宝有没有醒来 Listen out for the baby in case she wakes up.
2.…he need not “copy” nature like the sculptor; A sculptor（雕刻家） is a person who uses wood,
in to the news.(收听新闻） B）listen in (on, to): to listen to the conversation
of other people,esp.secretly and without permission 偷听，窃听
I think the police have been listening in on my phone calls.
我看这些事实证明她的罪行没有什么可疑之处我看这些事实证明她的罪行没有什么可疑之处
From Composer to interpreter to listener
Paragraph 1-3 the composer
Para.1 : he (the composer) gives us himself
Para.2: sentence 1
Para. 3: It is the interreactions of personality and period that results in the formation of a composer’s style.
Discussion question
① embody (v.)—include, express clearly and definitely 具体表现，包括
商务英语写作Chapter 10-minutes
• list of proposals & reports being read
11
商务英语写作实训
Chapter 10
Sample Minutes
12
Practical Business English Writing
商务英语写作实训
Sample 1
Friends of Mapleleaf Park Minutes of meeting
Chapter 10
June 12,2006 The regular quarterly meeting of the friends of Mapleleaf Park, Inc., was held at the Colonial Lodge, 2:00 p.m., June 12, 2006. The meeting was called to order and presided over by Dr. Elaine Di Martello, president. Minutes The minutes of the last meeting were read and approved. Treasurer’s Report Thomas Martin, treasurer, reported receipts of $275.00 and expenditures of $158.75 since the last meeting, for a current balance of $2480.82. The report was accepted. Committee Reports Andrew Fine presented the report of the Social Committee. A benefit concert by the Apple Valley Jug Band will be held in the park on July 5. The report of the Improvements Committee was presented by Lucy Warren, who distributed the results of a survey on the use of Mapleleaf Park. New business It was moved by Caria Wade, seconded by Andrew Fine, that up to $500 be spent on a new drinking fountain, to be chosen by the improvements Committee. After discussion, the motion was approved. The meeting was adjourned at 3:15 p.m. Edward Willing Secretary
商务英语Unit 10 参考答案
Unit 10 EthicsPart I Business Vocabulary1 I admire our chairman. He’s a man of his word and is greatly respected for his ____B________.A honestyB integrityC wisdomD cleverness2 “If we face a recession w e should not _____C_____ employees. The company should sacrifice a profit.”A lay downB lay upC lay offD lay out3 Back in 1995, he A the lies we’d all been told for decades about cigarettes.A exposedB foundC discoveredD claimed4 Nonetheless, Wigand chose to go public,and recently told Wallace what he went through back then, when instead of airing his interview, CBS had B him.A brokenB dumpedC thrownD dipped5 During the last three years, his General Manager Carl Thomson, has turned Livewire ______C________ from being a loss-making company into a profitable organization..A upB downC roundD out6 Moreover, the bank guarantees payment only on condition that the beneficiary’s documents are in line ___D________ the L/C stipulations.A aboutB ofC atD with7 Checks should be run ____A_______ thecredit standing of the opening bank.A onB ofC atD for8 Checks are run to ensure that the expiry date, date and place for presentation of documents and the latest date for shipment are all ____D_______.A acceptedB acceptingC to acceptD acceptable9 In the L/C transactions, amendment _____C______ the L/C in the wake of the checks is not unusual.A atB onC toD in10 Letters concerning the L/C amendment are usually composed ______B________ three parts.A atB ofC aboutD for11 We hereby authorize you to ____C_______ on us at 60 days after sight to the extent of USD20,000.00.A openB establishC drawD build12 Your drafts must be ______B________ by the following documents.A companiedB accompaniedC followedD processed13 We regret to say that we have found _____A_________ discrepancies.A a number ofB a lotC a sum ofD an amount of14 The amount both in figures and in words should _______D_______ be US$200,000 and Say US Dollars Two Hundred Thousand Only.A respectedB respectingC respectedlyD respectively15 Please adjust the L/C immediately ____D_______ we can make arrangements to ship the goods in good time.A so asB soC such asD so that16 Please make ___C_________ as soon as possible so as to enable us to arrange shipment of the goods.A modificationsB changesC amendmentsD varieties17 Check on L/C is quite important __D_________ it signifies a lot in carrying out our foreign trade policy,A for thatB of thatC at thatD in that18 Such clauses deviate ____D_____ theL/C principle “payment against documents”.A atB forC onD from19 It is _____B______ vital importance to ensure that the L/C stipulations are in exact accordance with the clauses of the sales contractA aboutB ofC atD on20 Upon receipt of the covering L/C, the beneficiary should concentrate his checks ______D______ the following points.A forB atC toD onPart II Phrase Translation1 公务员civil servant2 瑕疵产品a defective product3 商业道德business ethics4 宗旨说明a mission statement5 守法商人 a law-abiding businessman6 行贿基金a slush fund7 内幕交易insider trading8 告密者a whistleblower9 产业情报刺探industrial espionage10 保密协议confidentiality agreement11 道德规范a code of ethics12 现金支付cash payments13 电器electrical appliances14 个人助理personal assistant15 不职业行为unprofessional behavior16 高级经理a senior manager17 员工餐厅staff canteen18 个人风险personal risk19 不道德行为unethical behavior20 个人选择personal optionsPart III Sentence Translation1.O ur company does nothing illegal. We are very law-abiding.我们公司不做不合法的事。
商务英语函电u10
【课题】UNIT 10 Claims And SettlementⅠ【教材版本】闫兴伯黄宪西.中等职业教育国家规划教材——商务英语函电（国际商务专业）.第二版.北京：高等教育出版社，2006【教学目标】知识目标：熟记本单元（有关索赔和理赔）的常见词汇和句型。
能力目标：了解并掌握如何运用商务书信在对外贸易中提出投诉。
【教学重点、难点】教学重点：了解并掌握如何运用商务书信在对外贸易中教学难点：了解并提出投诉过程中正确的信文安排和重要句型。
【教学媒体及教学方法】制作PPT。
演示法、讲授法、分组讨论法。
【课时安排】2课时（90分钟）。
【教学过程】第一环节导入1.提问：If the buyers are not satisfied with the commodities, how will they do ?2. 学生讨论问题并回答问题（见PPT）A buyer can solve the problems bya. 投诉complaintb. 索赔claimc. 仲裁arbitration第二环节新授课1. Pre-Study（1）Terms to LearnA. 教师带读，学生跟读商务书信中的常见词汇P146，P147。
B. 学生理解并熟记这些单词和表达方法。
（2）Useful SentencesA. 教师带读，学生跟读本单元的常用句型。
B. 学生理解并熟记这些表达方法。
C. 课堂练习P149.V ocabulary review 1（参考答案见PPT）2. Complaining of wrong Dispatch（1）帮助学生读通和理解信文。
（NOTES见PPT）A. We are wr iting to complain about …我方去函投诉…complain vi 投诉complain about sth. 投诉某事complain to sb. of sth. 向某人投诉某事B. U pon opening the boxes,…当我们打开箱子，…upon=while 当…时候e.g. Upon arriving in Beijing,I will write to you.C. We regret that we can`t keep this consignment,as we have an adequate stock already.很遗憾我们不能保存这些寄售商品，因为我方已经有充分的库存。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
Unit 10 EmploymentI Teaching Aim1. Cognitive Information（认知信息）: Employment2. Language Focus（内容重点）:1）Word Study： A. executive, impression, recall, schedule, tastefully, appreciative, assessment, absorb, personality, preference；B. chief, ambitious, incredible, transform, digital, integrate, correspond, permission, complain2）Phrases：A. according to, due to, show respect to, engage in；B. keep track of, be related to3）Key words：A. establish；B. ensure3. Grammar：被动语态Ⅱ4. Writing（写作技巧）：E-mail写作5. Translation（翻译技巧）：直译与意译III Background Information工作方面词汇1. 个人品质adaptable 适应性强的ambitious 有雄心壮志的capable 有能力的，有才能的careful 办事仔细的competent 能胜任的confident 有信心的conscientious 认真的，自觉的cooperative 有合作精神的creative 富创造力的dedicated 有奉献精神的dependable 可靠的disciplined 守纪律的earnest 认真的well-educated 受过良好教育的efficient 有效率的energetic 精力充沛的enthusiastic 充满热情的expressive 善于表达hard-working 勤劳的industrious 勤奋的ingenious 有独创性的2. 其他内容objective 目标career objective 职业目标employment objective 工作目标position wanted 希望职位job objective 工作目标position applied for 申请职位position sought 谋求职位position desired 希望职位for more specialized work 为更专门的工作for prospects of promotion 为晋升的前途for higher responsibility 为更高层次的工作责任for wider experience 为扩大工作经验due to close down of company 由于公司倒闭due to expiry of employment 由于雇用期满to offer a more challenging opportunity 提供更有挑战性的工作机会to seek a better job 寻找更好的工作to look for a more challenging opportunity 寻找一个更有挑战性的工作机会IV language and Culture Focus （语言文化要点）Text A1.Word study1）executive n.① a person or group in a business organization, trade union, etc. with administrative or managerial powers 行政领导；经理e.g. a sales executive 营业主任She’s an executive in a computer company. 她是一家计算机公司的行政人员。
②（in the Civil Service） a person who carries out what has been planned or decided 行政人员e.g. executive officer 行政主任2）impression n.①~ （on sb.）a deep, lasting effect on the mind or feelings of sb. 印象；感想e.g. His first speech as president made a strong impression on his audience. 他当会长后的第一次演讲给听众留下了深刻的印象。
②［esp. sing.］~ （of sth./doing sth./that ...）an idea, feeling or opinion 想法，感觉，看法e.g. He gives the impression of being a hard worker/that he works hard. 他给人的印象是工作很努力。
【相关搭配】be under the impression that ...to have the （usu. mistaken）idea that ... 有某种（通常指错误的）想法e.g. I was under the impression that you were coming tomorrow. 我以为你明天才来呢。
【相关词】impressive a. 给人以深刻印象的3）recall v.①~ sb. （from ...）（to ...）to order sb. to return （from a place）召回e.g. recall an ambassador （from his post）将大使（从驻在国）召回②to order （sth.）to be returned 收回e.g. recall library books 要求归还图书馆的书③to bring （sth./sb.）back into the mind；recollect 回忆起；记起e.g. I can’t recall his name. 我想不起他的名字了4）schedule n.①a program of work to be done or of planned events 计划表e.g. a factory production schedule 工厂生产进度表Everything is going according to schedule. 一切都在按预定计划进行。
② a timetablee.g. The fog disrupted airline schedules. 这场大雾扰乱了航空公司的时刻表。
③ a list of items, etc. 清单，明细表e.g. The attached schedule gives details of the shipment. 装运货物的细目见所附清单。
5）tastefully ad. having or displaying good taste 趣味高雅地e.g. She often dresses tastefully. 她总是穿着很有品味。
【相关词】taste n.①~ （for sth.）liking or preference 爱好e.g. She has a taste for foreign travel. 她有到国外旅行的爱好。
②[U] ability to perceive and enjoy what is beautiful or harmonious, or to behave in an appropriate and a pleasing way 鉴赏力，审美力e.g. have excellent taste in clothes, art, music 对服装、艺术、音乐很有鉴赏力6）appreciative a. ~ （of sth.）feeling or showing understanding or gratitude 有欣赏力的e.g. an appreciative letter 感谢信I’m most appreciative of your generosity. 我对你的慷慨感激之至。
【相关词】appreciate v.①to understand and enjoy （sth.）；value highly 欣赏；赏识e.g. You can’t fully appreciate foreign literature in translation. 看翻译作品很难欣赏到外国文学的精髓。
Your help was greatly appreciated, i.e., we were grateful for it. 非常感谢你的帮助。
②to understand （sth.）with sympathy 体恤，体谅e.g. I appreciate your problem, but I don’t think I can help you. 我理解你的困难，但却爱莫能助。
③to increase in value 增值，涨价e.g. Local property has appreciated since they built the motorway nearby. 自从附近修建了高速公路，本地的地产已经增值。
7）assessment n.①action of assessing 评定e.g. Continuous assessment is made of all students’work. 对全体学生的功课做出连贯性的评定。
②evaluation or opinion 评价；看法e.g. What is your assessment of the situation? 你对这一情况有什么看法?【相关词】assess v. 确定，评定8）absorb v.①to take in；suck up 吸收e.g. Aspirin is quickly absorbed by the body. 阿司匹林很快被身体吸收了。
（fig 比喻）Clever children absorb knowledge easily. 聪明孩子容易吸收知识。
②to hold the attention or interest of （sb.）fully 吸引……的注意力e.g. His business absorbs him. 他专心致志地处理业务。