大学体验英语综合教程3(第三版)课件unit3-listen-and-talk
大学体验英语综合教学课件3第三版课后习题-答案~与-翻译
Unit 11.年轻人有时会抱怨无法和父母沟通。
(communicate with)Answer: Young people sometimes complain of being unable to communicate with their parents.2. 能在中国云南的一个苗家村落住下来一直是玛丽长久以来的梦想，现在她终于梦想成真了。
(to take up residence) Answer: It has been Mary’s long cherished dream to take up residence in a Miao village in Yunnan, China. Now her dream has finally come true.3. 家养的动物习惯于依赖人，因此很难能在野外活下来。
(survive) Answer: Domestic animals are used to depending on humans, so it is difficult for them to survive in the wild.4. 他突然有种恐惧感，觉得自己会因为经济不景气而被公司裁员。
(overtake)Answer: He was suddenly overtaken by a fear that he would be laid off by the company because of depression.5. 我估计公交路线上堵车了，因为我都等了30分钟也没见一辆车开过去。
(figure) Answer: I figure that there is a traffic jam on the route of the bus, for I’ve w aited for 30 minutes without seeing one passing by.1.十年前，当公司还处在生产的鼎盛时期时，我们就决定投资新技术，将公司转型为技术密集型企业。
大学体验英语第三版第三册Unit3ppt课件
The company has grown a bit since it was founded in 1837 in Cincinnati, Ohio, by a pair of immigrants named William Proctor and James Gamble, each of whom pledged $3 596.47 to the enterprise. For decades Proctor & Gamble manufactured candles and soap in relatively modest quantities. It took more than twenty years for sales to top one million dollars, which they did shortly before the Civil War. The company’s big break came with the introduction of its floating soap and the realization that an elaborate advertising campaign could turn a simple, though high-quality, product into a phenomenon. The soap’s brand name was lifted from “out of ivory palaces,” a phrase found in the Bible. So successful was this new product and the marketing effort that placed it in the hands of nearly every American that the company soon built an enormous new factory in a place called Ivorydale.
大学体验英语第三版 unit3 答案及译文
大学体验英语第三版二 unit3Listen and TalkKey:1. competing; 2. variety; 3. choose; 4. drink; 5. consumers;6. compare;7. make decisions;8. respond;9. Pollution 10. ProvidesPassage ARead the Text:The Ad Council at a GlanceThink About It1Answer:Yes, of course. For example, I have learned from one ad saying thatdifferent kinds of used cans and bottles should be thrown into different dustbinsso as to help classify them for recycling. Not only did I myself do so, I also askedother people to follow the advice.2Answer:Here are some examples: “Smoking is dangerous for people’s health.”“For the safety of your family and yourself, drive carefully.3Answer:Yes, I do. They help raise people’s awareness of s ome public concerns.For instance, nowadays people have become much more conscious aboutenvironment protection and public service campaigns play a big part in it. Read and think1. Work with your partner and answer the following questions1 Answer: The Ad Council is a public service organization that helps to solve the most pressing social issues.2 Answer:They can raise people’s awareness, inspire individuals to take action, and save lives.3 Answer: The purpose of UNCF is to help minority students to graduate from college.4 Answer:They remind people of wearing safety belts.5Answer: Public service advertisements play an important role in society. They can help people raise awareness of environmental protection, reduce traffic accidents, savewater and energy, etc.Read and think2. Decide whether the following statements are true (T) or false (F) according to the passage.Anwser: 1.F, 2.F, 3.T, 4.T, 5.TLanguage FocusRead and complete3. Fill in the blanks with the words given below. Change the form where necessary. Anwser: 1.economic 2. estimated 3. measurable4. inspired5. maximize6. motivate7. created8. distribute9. concerning 10. AbusesRead and complete4. Complete the following sentences with phrases or expressions from the passage. Change the form where necessary.Anwser: 1. by name 2. identify, with 3. participate in 4. speak for 5. take, actionRead and complete5. Fill in each blank with a word from Passage A according to the definition given in the brackets. The number of the paragraph in which the target word appears is also supplied in the brackets. Change the form where necessary.Anwser: 1. awareness 2. recruiting 3. motivate 4. concerning 5. AdoptRead and translate6. Translate the following sentences into English.1.我发现量入为出地过日子越来越难了。
大学体验英语综合教程3(第三版)课件unit3-listen and talk(精品范文).doc
【最新整理，下载后即可编辑】课程：大学体验英语综合教程3（第三版）教师：王晓芳Unit 3 Famous Brand NamesListen and TalkI.Teaching Objectives1.To train the students’ ability to listen through listening practice.2.To cultivate the students’ ability to talk about famous brandnames.3.To let students learn something about making advertisements andtheir business success.II.Time Allotment1st period：Lead-in(25min)2nd period：Discussion(25min)3rd period：Dialogue samples(30min)4th period：Communicative tasks(20min)III.Teaching Content1.Lead-in: Listen to the passage at least 3times and try to rearrangethe paragraphs which are not in the correct order.2.Discussion: Several pictures are presented to encourage studentsto make advertisements as if they were ad designers.3.Dialogue samples: Two dialoguesDialogue 1 The Pros and Cons of Famous BrandsDialogue 2 Why Piracy Exists4. Communicative tasks: Two situations are designed to help students practice oral English.Task 1 Talking about Favorite DrinksTask 2 Discussing Computer Software PiracyIV. Teaching Procedures1.Lead-inStep1:Teach students the words in P 210.Step2: Ask the students to listen to the passage at least 3 times and try to rearrange the paragraphs which are not in the correct order.1. risk n. 危险take risk 冒险2. marketing n. 市场营销3. entrepreneur n. 企业家4. penny wise and pound foolish 小时聪明，大事糊涂2. DiscussionStep 1. Show students with several pictures of world famousbrands which are familiar to students and tell theirsuccessful stories.Step 2. Ask students to form partners or groups to designadvertisements with the help of the pictures.1) sell a house to a snail2) sell a refrigerator to an Inuit3) sell a swimming suit to a fishFor reference: Inuit /ˈɪnuːɪt/ are a group of culturally similar indigenous peoples inhabiting the Arctic regionsof Greenland, Canada, and Alaska. Inuit is a plural noun; thesingular is Inuk. The word Inuit means "the people" in the Inuitlanguage of Inuktitut.3. Dialogue samplesStep 1. (1)Ask students to listen to dialogue 11. designer n. 设计师2. insecure adj. 无把握的，不肯定的3. catwalk n. 时装秀台4. beyond one’s means 超出某人的支付能力5. sturdy n. 结实的6. underwear n. 内衣(2)Ask students to repeat the dialogue line by line with one speaking after the other.Step 2. (1)Ask students to listen to dialogue 21. piracy n. 盗版行为2. author v. 创作出版3. undercut v. 廉价出售4. elite n. 精英(2) Ask students to repeat the dialogue line by line with onespeaking after the other.4. Communicative tasksAsk students to create a dialogue with their partneraccording to the given situation, using the expressions andsentence patterns for making the interviews in the table.Situation 1Two students are talking about their favorite drinks, eachtrying to argue for his / her own preferred brand andagainst the other’s choice.For referenceA: Hmmm, I’m thirsty. Shall we go and get a drink?B: Yeah, that sounds like a good idea. I could do with a nice cup of tea.A: Tea! Yuck! Coke for me.B: Coke? Do you really like it? I always think it tastes so artificial ... and it’s so sweet.A: And you like the taste of tea?B: Well, at least tea doesn’t rot my teeth.A: That depends on how much sugar you put in.B: I don’t put sugar in my tea. I drink it ‘cos it’s natural, and it tastes good. Besides, coke’s much moreexpensive.A: Some things are worth spending money on.B: Maybe, but coke’s beyond my means. And my theory is that tea’s healthy, it’s good for you.A: Well, that depends on what kind of tea you drink. You know some teas have loads of caffeine in them ... morethan coke even.B: Huh, okay. I can see I’m not going to win this one. And all this talking is making me thirsty. Let’s go and get thatdrink. You can have your coke if you want to. I’ll stickto my tea.Situation 2Two friends are discussing computer software piracy.For referenceA: Hey, I got a great new program for my computeryesterday. It’s a brilliant game. You should come overand play.B: Another program? I don’t know how you can afford them all.A: Well you know ... it’s a pirate copy.B: Don’t you feel bad supporting the pirates?A: I can’t afford the real thing!B: But it’s illegal ...A: Illegal to want to save money? It’s as good as the real thing but costs a quarter of the price.B: Maybe, but you see the problem is that with pirates the people who really do all the work end up losing out.A: Look, I’m just an average consumer. I’ve got to think about what’s good for me.B: But in the long run it’s not good for you. This pirate thing is getting out of control. You see, the more moneythe manufacturers lose through being pirated, the higherthe price of the real thing will become. In the end only anelite few can afford the genuine articles.A: I see what you mean. But if they made the programscheaper they could reduce the illegal copying.B: But they wouldn’t make any profit!A: In the short term perhaps but in the longer term theyprobably would. Honestly, I’d prefer to buy the originalsbut I just can’t. Now do you want to come and play ornot?V. AssignmentAsk students to work in pairs to discuss how to make advertisements, and preview the passage A.。
大学英语三(综合教程)第三单元
大学体验英语三（综合教程）Unit 3 Famous Brand NamesListen and TalkLead inLet me now share my six business success "secrets" with you:___There must be a willingness to take risks. You should not risk more than you can afford to lose, but you can afford not to take certain business risks.___Keeping a tight control on expenses - while at the same time avoiding being "penny wise and pound foolish" is a wise business practice.___A businessperson should always look for ways to improve their goods and services, as well as ways to increase efficiency and expand their marketing reach.___Marketing is everything. Marketing is the key to letting the world know about your products and services. There have been many products that had great sales potential, but have failed, owing to poor marketing.___Provide more and better products and services, for larger numbers of people, at less cost.___An entrepreneur must deliver good quality products and services and support them with a responsible attitude towards shortcomings and faulty products. Related to that is good customer service.I've just revealed a handful of universal principles of business success. If you apply them, they can contribute towards, your own business successKey: 4, 3, 6, 2, 1, 5Passage A: Bathtub Battleships from Ivorydale2. Answer the following questions with the information from the passage.1) Why does the author say that "with a bar of Ivory Soap in your hand, you are holding a chunk of American history"?The introduction of Ivory Soap dates back to the year of 1879. It must have witnessed a lot of great events of American history.2) What does the title "Bathtub Battleships from Ivorydale" imply?Little boys enjoy converting Ivory Soap into bathtub battleships because of its floating feature, and Ivorydale is the birthplace of the famous brand of Ivory Soap.3) Do you believe that Ivory Soap is really "as widely recognized as the Washington Monument and far more well respected than Congress"?It may not be actually true. It is likely that the author just wants to show to the readers how popular Ivory Soap is to Americans.4) How do you understand the author's description of Ivory Soap as a "phenomenon"?The popularity of Ivory Soap with generations of Americans is rather unusual and beyond imagination, thus it is called a phenomenon.5) Can you name some of the important factors necessary for a successful business?Open3. Choose the best answer to each question with the information from the passage.1. We may infer from the passage that ______.A) Proctor & Gamble was not impressively successful in its first 20 years.B) the sales of Ivory Soap reach as high as more than thirty billion dollars per yearC) the factory of Proctor & Gamble is located in Ivorydale, hence the name of the soapD) Proctor & Gamble was founded by two immigrants shortly before the Civil War2. The most important reason for the great success of Ivory Soap lies in ______.A) its brand name which was lifted from the BibleB) its successful nationwide advertising campaignC) its feature of being 99.44/100 percent pureD) its mass production and low cost3. By saying that "Ivory Soap is an American Institution", the author indicates that ______.A) Ivory Soap is a brand name of Proctor & Gamble's products in AmericaB) Ivory Soap is an organization for providing washing powderC) Ivory Soap is well-known to AmericansD) Ivory Soap is a landmark building in America4. Proctor & Gamble introduced Ivory Soap in order to ______.A) compete with high-quality soaps coming from foreign countriesB) arouse children's interest so that they would become loyal consumersC) satisfy American mothers' need of washing out the mouths of their childrenD) bring a big break to the company and reach one million dollars in sales5. According to the passage, which of the following statements is true?A) Ivory Soap is as solid and spotless as the marble of the Lincoln Memorial.B) Soap operas became known as a result of a P&G sponsored radio serial.C) Ivory Soap is eatable and doesn't even taste all that bad.D) Proctor & Gamble keeps a precise count of the bars of Ivory Soap having been sold.Anwser: 1.A, 2.B, 3.C, 4.A, 5.B4.Fill in each of the blanks with an appropriate word.The example of Proctor and Gamble’s famous Ivory Soap shows the potential that lies in mass marketing and planned a___and the importance of recognizable b___names. Ivory Soap, first produced in 1879, was well p___with clever slogans. These slogans, particularly the idea that the soap is so pure that it floats, p___so successful that they are still p___today. At the same time, the use of the radio serial for Ivory promotion gave rise to the e___"soap opera", which has become a modern g___ phenomenon. The development of Proctor and Gamble itself, from a small-scale operation founded by two i___to a multinational empire of today serves as a good example to build brand names.Anwser: 1.advertising 2.brand 3.promoted 4.proved5.popular6.expression7.global8.immigrants5. Underline the words in the following sentences which can be translated into “保证”, and then translate the sentences into Chinese.1. France has already pledged billions of dollars in aid next year.France has already pledged billions of dollars in aid next year.法国已经保证明年提供数十亿美元的援助。
大学体验英语听力教程I第三单元课件
目录
• Course Introduction • Listening skills • Listening exercises • Analysis of Listening Materials • Listening original text and answers
VS
2. Difficulties
to address students' language barrier and cultural differences, and to encourage them to actively participate in class activities and overcome their shyness or fear of speaking in public.
要点二
2. Speaking activities
aimed at improving students' pronunciation and fluency in English, through role-plays, debates, and group discussions.
要点三
3. Reading materials
02 Listening skills
Predicting answers
Predicting answers based on the context
As you listen to a conversation or a lecture, try to predict the possible answers to the questions that will be asked. This will help you focus on the important information and filter out irrelevant details.
大学英语三(综合教程)第三单元
大学体验英语三（综合教程）Unit 3 Famous Brand NamesListen and TalkLead inLet me now share my six business success "secrets" with you:___There must be a willingness to take risks. You should not risk more than you can afford to lose, but you can afford not to take certain business risks.___Keeping a tight control on expenses - while at the same time avoiding being "penny wise and pound foolish" is a wise business practice.___A businessperson should always look for ways to improve their goods and services, as well as ways to increase efficiency and expand their marketing reach.___Marketing is everything. Marketing is the key to letting the world know about your products and services. There have been many products that had great sales potential, but have failed, owing to poor marketing.___Provide more and better products and services, for larger numbers of people, at less cost.___An entrepreneur must deliver good quality products and services and support them with a responsible attitude towards shortcomings and faulty products. Related to that is good customer service.I've just revealed a handful of universal principles of business success. If you apply them, they can contribute towards, your own business successKey: 4, 3, 6, 2, 1, 5Passage A: Bathtub Battleships from Ivorydale2. Answer the following questions with the information from the passage.1) Why does the author say that "with a bar of Ivory Soap in your hand, you are holding a chunk of American history"?The introduction of Ivory Soap dates back to the year of 1879. It must have witnessed a lot of great events of American history.2) What does the title "Bathtub Battleships from Ivorydale" imply?Little boys enjoy converting Ivory Soap into bathtub battleships because of its floating feature, and Ivorydale is the birthplace of the famous brand of Ivory Soap.3) Do you believe that Ivory Soap is really "as widely recognized as the Washington Monument and far more well respected than Congress"?It may not be actually true. It is likely that the author just wants to show to the readers how popular Ivory Soap is to Americans.4) How do you understand the author's description of Ivory Soap as a "phenomenon"?The popularity of Ivory Soap with generations of Americans is rather unusual and beyond imagination, thus it is called a phenomenon.5) Can you name some of the important factors necessary for a successful business?Open3. Choose the best answer to each question with the information from the passage.1. We may infer from the passage that ______.A) Proctor & Gamble was not impressively successful in its first 20 years.B) the sales of Ivory Soap reach as high as more than thirty billion dollars per yearC) the factory of Proctor & Gamble is located in Ivorydale, hence the name of the soapD) Proctor & Gamble was founded by two immigrants shortly before the Civil War2. The most important reason for the great success of Ivory Soap lies in ______.A) its brand name which was lifted from the BibleB) its successful nationwide advertising campaignC) its feature of being 99.44/100 percent pureD) its mass production and low cost3. By saying that "Ivory Soap is an American Institution", the author indicates that ______.A) Ivory Soap is a brand name of Proctor & Gamble's products in AmericaB) Ivory Soap is an organization for providing washing powderC) Ivory Soap is well-known to AmericansD) Ivory Soap is a landmark building in America4. Proctor & Gamble introduced Ivory Soap in order to ______.A) compete with high-quality soaps coming from foreign countriesB) arouse children's interest so that they would become loyal consumersC) satisfy American mothers' need of washing out the mouths of their childrenD) bring a big break to the company and reach one million dollars in sales5. According to the passage, which of the following statements is true?A) Ivory Soap is as solid and spotless as the marble of the Lincoln Memorial.B) Soap operas became known as a result of a P&G sponsored radio serial.C) Ivory Soap is eatable and doesn't even taste all that bad.D) Proctor & Gamble keeps a precise count of the bars of Ivory Soap having been sold.Anwser: 1.A, 2.B, 3.C, 4.A, 5.B4.Fill in each of the blanks with an appropriate word.The example of Proctor and Gamble’s famous Ivory Soap shows the potential that lies in mass marketing and planned a___and the importance of recognizable b___names. Ivory Soap, first produced in 1879, was well p___with clever slogans. These slogans, particularly the idea that the soap is so pure that it floats, p___so successful that they are still p___today. At the same time, the use of the radio serial for Ivory promotion gave rise to the e___"soap opera", which has become a modern g___ phenomenon. The development of Proctor and Gamble itself, from a small-scale operation founded by two i___to a multinational empire of today serves as a good example to build brand names.Anwser: 1.advertising 2.brand 3.promoted 4.proved5.popular6.expression7.global8.immigrants5. Underline the words in the following sentences which can be translated into “保证”, and then translate the sentences into Chinese.1. France has already pledged billions of dollars in aid next year.France has already pledged billions of dollars in aid next year.法国已经保证明年提供数十亿美元的援助。
大学体验英语听说教程3(第三版)listening-task电子版
Unit 1 Relationships1.A: Jake Sutton！Is that you, man? How are you?B: Hey, Andrew! I didn’t recognize you for a moment, long time no see!A: Yeah, wow, I haven’t seen you since high school graduation! what’ve you been up to?B: I’ve been back East, at collage.A: collage? Where?B.Boston.b.u.A: Oh, cool.B: And this past year, I got to go to Spain as an exchange student.A: Spain? No kidding? I remember you always hoped for an international lifestyle.B: exactly.A: So how was is, amigo?B: Oh, man, it was so great; I got to see a lot of Europe.A: Year! Like where,B.Al.over.Italy.France.Greece.an.m.homesta.famil.wa.reall.nice.They’v.invite.m.bac.agai.i..wan.t.g.t.graduat.schoo.there.A; sounds like we won’t be seeing you for anther few more years the n, eh?B..dunno.Hal.o.m.want.t.g..hal.o.m.want.t.sta. her..yo. know.whe..wa.ther...misse.hom..lo.mor.tha..though..would.A: I can imagine.2.A: so, terry, how have you been?B: good, good.A: How are things going? Did you graduate this year?B: Me? Nah! I went to State, but after my second year, I realize that what I really want to do is take over for my mom in the restaurant.A.Oh.that’.right.You.famil.own..littl.restaurant.Well..mean.it’.no.s.little.but…B: So I came back home and started apprenticing as chef.A.Really.Tha.i.s.cool.Yo.know.no.tha..thin.abou.it.i.make.perfec.sens.fo.you.Eve.bac.i.hig.school. yo.coul.coo.u..storm.So.ho.i.i.bein.i.th.restauran.business?B.Well..lov.t.cook.but.man..hav..lo.t.lear.abou.runnin..business.I’.reall.gla.m.mom’.aroun.t.teac .me.\A.Well.I’.b.t.tr.you.cooking.Wha.night.d.yo.work?B.Tak.you.pick.I’.ther.seve.night..week.3;A: Ken? Ken Mackney, is that you?B: Uh, yeah, I’m Ken Mackney.A.It’.me.Barr.Simmons.Yo.know.Mr.Jones’.calculu.class.senio.year?B: Um, so, how’s it going? What are you up to these days?A.I’.prett.busy.I’.workin.a.a.accountan.i.th.city.B: Oh, that’s great! It sounds like you really put your math skills to good use.s.fall.Hey.yo.migh.actuall.kno.m.wife.Tin.Chan.Jaso.Chan’.littl.sister?B.Tina.I.sh.th.on.wh.wen.t.Harvar.Medica.School?A.No.tha.wa.Lis.Fong.Tin.wen.t.ar.school.B: Oh! Well, I guess you and Tina are a good match, then, you were always into art, too, weren’t you?A: No, not really, that’s my brother tom you are thinking of, you don’t remember very much from high school, do you?B: No, I guess not! It’s been a long time!4:A: hi, Kate, it’s me, Cindy Lohan, you remember me , don’t you?B.Cindy.Cindy..can’.Oh.m.gosh.yes..d.remembe.you.But…A: But what?B.Well.it’.jus.tha.yo.don’.loo.lik.th.free-spirite.Cind..remember.Yo.loo.so.s.normal.A: Normal? I guess you’re referring to my hair?B.Yeah..mean.you’r.jus..regula.brunett.now.Whe..kne.you.yo.alway.ha.you.hai.dye.som.interestin.color.Blu.on.day.pi n.th.next.A.Well.I’wye.now.Mos.judge.hav..thin.agains.pin.hair.so…B: I can see your sense of humor hasn’t changed much!Unit 2 Identity1.Oh.m.gosh.Y o.won’.believ.this.What? What happened, Katie (Kate)?You know that guy Brett, from the football team?Oh.yeah.th.bi.dum.jock.Wha.di.h.d.thi.time?He gave me a poem.A poem?.mean.it’.beautiful.It’.romanti.an.it’.ful.o.imagery..jus.couldn’.believ.i.camefro.him. Yo.go.tha.right..didn’.eve.thin.h.coul.read.I just found out he plays two musical instruments and speaks French fluently!Hmm, well, maybe there’s more to Brett than meets the eye.2:Hey, Jeff(Jeffrey), I didn’t know you took dance lessons.What? How did you know that?Your girlfriend showed me some pictures of your dancing.Man, I told her not to show those to people.A.(use.t.expres.sympathy.disgust.o.disbelief).com.o.(hurry.disagreement).Actually,.thin.it’. prett.cool..wis.ther.wer.somethin..fel.tha.passionat.about.Realy, you know I love to dance, but I don’t tell my friends about it.Dancin.i..privat.thin.fo.me.It’.jus.somethin..d.fo.myself.3：Hey.Kayla.Ca..borro.you.note.fro.today’.mat.class?Yeah.sure.jus.mak.sur.t.giv.the.bac.t.m.befor.m.ban.play.tonight..nee.tim.t.study.Did you say your band?Yeah.I’.i..ban.calle.Roc.Hard..pla.th.drum.(instrumen.playe.b.beatin.wit.th.hand.o.sticks 鼓).You’r.kidding.Yo.pla.th.drum.fo..roc.band..neve.would’v.guessed.Why? Cause I’m a straight A student?Yeah..mea.you’e.t.fo.mat.help..jus.assume.yo.wer..…A nerd?Well, I don’t know about that.Don’.worry.I’.no.offende.(n.offence----a.wea.a..ca.(=a.wea.a.water)).I’..nerd.Bu.wh.say.nerd.can’.pla.drums?Unit 3 Advice1A: So, Amy, how many kids do you and Tom have?B: Uh, kids, none, Not yet.A.No.yet.Di.yo.sa.”no.yet”.Hey.ar.yo.an.To.keepin.scor.her.o.what.Yo.mus.be,what,3.b.now.Clock’..’tickin’.Tick-tock.tick-tock.yo.know?B.Yeah..thin.we’r.awar.o.al.that.bu.it’plicated.We’v.go.ou.career.righ.now.and……A: Complicated? You think you’re the only people who are trying to juggl e careers and family? B.No.no.I’.sur.we’r.not.Just.it’.kin.o..persona.thingA: So, Jerry, have you thought about where you’re going to live after you graduate in June?B.Uh.yeah..thin.I’.goin.t.mov.bac.i.wit.m.folks.sav..littl.money.yo.know.A: Your folks ?You gotta be kidding !Don’t you think it’s time to leave the nest?B:Uh.yeah..guess.Bu.it’.no.lik.it’.gonn.b.forever.Jus.unti..ca.sav.u.enoug.mone.to…A:I gotta say, man, I think it’s a mistake.B: Well, I’ve thought about it a lot, and I really think it’s the best decision for me right now.A.Bu.yo.nee.t.g.ou.o.you.ow.,ge.you.ow.plac.,fin.yourself.You.parent.ar.jus.goin.t.ge.i.th.way.B.Well.yo.know.I’.no.th.onl.on.movin.bac.hom.afte.college.Seem.lik.hal.th.peopl..kno.ar.doin.it. A: Excuse me ,ma’am.B: Yes?A: Your son’s tantrum is disturbing everyone in the store.B:.know..know.I’.tryin.t.cal.hi.down.Bobby.pleas.b..littl.goo.bo.fo.Mommy.I’l.giv.yo..nic.,yumm.cooki.i.yo.sto.crying.A.I.yo.as.me.what’.you.so.need.i..littl.goo.old-fashione.discipline..nic.spankin.wil.d.th.job.Yo.kn o.wha.the.say.Spar.th.ro.an.spoi.th.child!B.Listen.Ho..rais.m.so.i.non.o.you.business.W.don’in.physica.violenc.wit.ou.children. A: So, Luice, do you have anyone special in your life ?B.No.No.righ.no..It’.bee..whil.sinc.I’v.date.anybody.A.Well.wha.hav.yo.doin.abou.it.Yo.kno.yo.can’.mee.someon.sittin.a.hom.o.you.couc.o.Frida.nig ht.eatin.chocolat.ic.cream.You’v.go.t.ge.yoursel.ou.ther..girl!B.Wel...don’.know.Meetin.someon.a..ba.o.clu.jus.isn’.fo.me.A:.know.I’.fixin.yo.u.wit..frien.o.mine.He’.perfec.fo.you.B: That’s ok, I’m not really into blind dates.A: Don’t be ridiculous! You’re gotta love him!B.Yo.know.I’.no.sur..reall.wan.t.b.datin.anyon.righ.now.Unit 4 Family1M.siste.i..reall.stric.vegan.It’.no.fo.religiou.o.healt.reasons. It’.jus.she’e.ove.fo..famil.dinne.w.hav.t.mak..specia.dis.jus.fo .he..An.i.,like.th.fork.we’e.t.serv.som.mea.eve.touche.he.plat.fo..spli.second.sh.freak.ou.an.hav.t.ge.anothe.plate.Re cently.sh.start.thi.ne.thin.wher.sh.can’.eve.ea.an.vegetables.Ever.tim..g.ove.t.he.place.th.ca.l ook.a.m.wit.thes.sa.eyes.like,.Meat…please?”2M.cousi.Pa.i..professiona.clown.H.goe.b.th.nam.Patt.Cakes.H.get.hire.t.d.specia.event.lik.kid s.birthda.parties.Th.thin.abou.Pa.i.tha.h.jus.can’.sto.bein..clow.eve.whe.he’.no.working.He’l.sho.u.a.hi.friend’.hous.an.star.makin.balloo.hat.fo.everyone.An.the.there’.hi.pe.duck.Ph .Phoeb.i.hi.clow.act.bu.sometime.h.doesn’.hav.tim.t.tak.he.hom.afte.work.s.h.jus. bring.he.alon.whereve.he’.going.It’.jus.s.strang.t.se.Pa.wal.i.somewher.wit.Phoeb.followin .behin.hi.wearin..diaper.3M.Aun.Samanth.collect.doll..She’..rea.fanati..Mos.peopl.hav.hobbies.yo.know.lik.sport.o.m usi.o.movie.,pletel .devote.t.Barbies..mean.th.whol.roo.i.wall-to-wal.Barbies.She’.go.ove..thousan.o.the.line.up o.shelve.fro.floo.t.ceiling.Th.doll.ar.al.i.perfec.condition.Sh.store.the.i.thei.boxe.an.neve.take. the.ou..It’.kin.o.scary.actuall..Whe.yo.wal.int.tha.roo.,yo.jus.fee.surrounde.b.the..It’.lik.th ey’r.al.watchin.yo.o.something.4M.brothe.Andre.i.reall.int.T.an.movie.and.um…Ho.ca..pu.thi.nicely.H.ca.ge.prett.extrem.abou.it.He’.alway.pretendin.t.b..characte.fro..mov e.t.watc.th.T.sho.Sta.Tre.al.th.time.an.he’.g.a roun.talkin.exactl.lik.Mr.Spock.Lik.i.I’.say.‘Andrew.ge.ou.o.m.roo..I’.studyin..You’r.s.irritating..Andre.he’.say.Irritating.Ah.yes.on.o.you.earthlin.emotions..Stuf.lik.that..lin.ri gh.ou.o.Sta.Trek.Now.sometimes.it’.funny.Lik.no.he’.doin.Harr.Potte.voice..Bu.w.worr.ab ou.hi..lo...mean.doe.h.eve.kno.wh.h.is.He’.alway.actin.lik.someon.else.Unit 5 DecisionsLong time no see! But you haven’t changed much.Sorry, I didn’t recognize you.What have you been up to after graduation?I hope to get together sometime next year.They are very close and often play basketball together.We’ve stayed in touch with each other after graduation .Do you really know him?Some people aren’t what they seem/look like.There’s more than him than meets the eye.In a long run, personality is more important than physical appearance.The performance you made last night was awesome.Just keep on doing what you’re doing and never mind what others say,It’.non.o.you.business.Jus.leav.m.alone.If you ask me, I wouldn’t go by myself.If I were you, I’d say it’s a personal thing./it’s private.Don’t you think it’s time to make some changes now?Why not go to your teachers for help?You’d better look before you leap./You’d better be prudent.Her parents are open and fair with all their kids.There’s nothing difficult as long as we speak frankly and sincerely.She loves music and it seems that she can’t live without it.How can I put it/this nicely? It’s really hard to say.H.ha.man.strang.habits.It’.reall.difficul.t.ge.alon.wel.wit.him.We all like to stay in touch with her because she is very kind and considerate.You’d better weigh the pros and cons before making any decision.It’s always difficult to make a sound decision.Three months afterward she came to a decision to work for another company.They held several hearings to invite different public opinions.I’ve been thinking about how to make few mistakes.Take your time and I don’t want to rush you for a decision.A: Honey, I’ve been thinking.B: Huh?A: I’ve been thinking .I think I’d like to go back to work.B: Really? Why?A.Well.th.kid.ar.growin.up.Jenn.i.of.t.university.an.Te.i.goin.t.b.i.hig.schoo.nex.year.B: Uh huh, yeah, right?A: Well, I just don’t think I need to a stay-at-home mom anymore.B: But, but who’s going to make dinner and do the laundry, and who’s going to clean the house?A..don’.know.honey.bu.we’l.figur.i.ou..I’v.bee.weighin.th.pro.an.corns.an.no.i.jus.seem.lik.th.bes.tim.t.mak..change.A: Hey, how’s it going, Frank?B: Oh, not too sure.A: Oh, what’s the problem?B.It’.no.reall..problem.It’.kind.o..goo.thin...gues..A: You guess?B: Well, I applied for a job with a really good engineering firm a couple of months ago , and I talked to the boss yesterday.A: Yeah?B: And they want to hire me.A: That’s great news.B.Well.sor.o..Bu.th.downsid.i.th.job’.i.Texas..woul.hav.t.move.An.the.wan.m.t.star.i.si.w eeks.A.Ooh.Texas.That’.reall.fa.away.Wha.ar.yo.leanin.toward?B.A.thi.point.I’.seriousl.considerin.acceptin.th.offer.Bu..hav.unti.nex.wee.t.le.the.know.3.A.Hey.Jamie.yo.loo.stresse.out.What’.wrong?B: Oh, I have to choose my major this month, and I’m still undecided.A:.though.yo.wer.majorin.i.theater.Didn’.yo.sa.yo.wante.t.b.nex.Angelin.Jolie?B: Yeah, but I changed my mind last semester and started taking more psychology classes.A: Well, why don’t you do that? Y ou could be the next Sigmund Freud, the femaleversion.B:.would.bu..don’.know.I’.takin..reall.grea.physic.clas.thi.semester..totall.lov.it.A: Then why not do physics?B.S..coul.b.th.nex.Alber.Einstein.right..don’.kno.abou.that.either..kind.wan.t.tak.som.Frenc.classes.Yeah.tha.sound.good.Mayb..shoul.majo.i.French.the..can’.reall.tak.th.phys ics.An..mean.theate.stil.i..rea.fun.4A: What do you think about getting a puppy, Rick?B:A puppy? why would we do that?A: Well, I was at the supermarket today, and there was this guy with a box of Labrador puppies out front, and they are so cute.B.Yeah.o.course.the.ar.cute.Puppie.ar.alway.cute.Bu.the.ar.messy.too.A:.know.bu.yo.shoul.hav.see.them.Thei.littl.tail.an.thei.littl.faces.B.Th.proble.wit..pupp.i.tha.i.eventuall.become.dog..bi.dog.What’..bi.do.gonn.d.i.ou.litte.apartment?A.W.wil.tak.i.fo.walk..I.wil.b.great.C’mon.B:.don’.know..wil.thin.abou.it.Wh.don’.w.ge..ca.instead.Unit 6 Language1. A: Hey, Andrew! You’re back from Australia.B: Y eah, just got back yesterday.A: Well, g’day, mate! How did you like my homeland?B.Oh.man.i.wa.great.Th.peopl.wer.s.friendly.Th.weathe.wa.great.An.som.o.th.Australia.slan. yo.taugh.m.reall.cam.i.handy.A.Oh.yeah..be.yo.picke.u.som.mor.whil.yo.wer.there.B.Yep.Mm.lemm.se..kno.‘mozzies.ar.‘mosquitoes.an.‘tucker.mean.‘food’.And.o.course.Australia.Englis.i.calle.‘Strine’.A: Not bad, mate! A few more trips down under and you will be an expert in Strine!2. A: So, how did you like Professor Lee’s class?B: Man, I don’t know.A: What do you mean?B..mean.it’.har.t.pic.u.wha.sh.i.saying.He.Englis.i.s.har.t.understand.A: You think so?B: Y eah, she has a strong accent, you know.A.Well.yeah.bu.ever.ha.a.accent.Eve.yo.hav.a.accent.Her.i.jus.differen.fro.yours.that’.all! B: Sure is .A.Don’.worr.abou.it.though.You’e.t.ho.sh.talks.B: Maybe, but I’m really having a hard time understanding her right now.A.Well.mayb.yo.shoul.jus.pa.attentio.t.wha.sh.write.o.th.board.Sh.write.o.th.boar..lot..thin.se.t.her.3. A.OK.Place.everyone.’Gon.wit.th.wind,.scen.25,tak.2.An.action!B: Rhett, I only know that I love …A.Cut.Cut.Cut.Julia.you’v.go.t.wor.o.you.souther.accent.Yo.jus.don’.soun.lik.Scarlet.B: .know..know..a.jus.no.gettin.i.fo.som.reason.A: OK.It’.no.tha.hard.No..listen.I.th.souther.dialec.o.America.Englis.,th.pronou.‘I.Sound.lik.‘AH’..lov.yo.,Rhett.B.OK.Lemm.tr.thi.again.Aaa...onl.kno.tha..lov.you.A.Better.No.anothe.thing.‘R.sound.a.th.en.o.th.word.ar.ofte.dropped.S..fo.example.yo.sa.‘suga’.no.‘sugar’.B.OK.Don’.both.m.anymo’.An.don’.cal.m.suga’!A.Muc.bette.!Al.right.Place.everyone.We’r.goin.t.tr.thi.again.Light.camera.action!Real Word Listening:Part 1.Sumi interviews for the job.Unit 7 PersonalityListening Task1.Hi.I’.Michael.I’.32-year-ol.whit.male.I’dy..l ik.roc.music.dancing.an.surfing..a.lookin.fo.a.attractiv.woma.wh.like.t.part.a.muc.a..do.Surfi n.experienc.i..plus.bu.no.necessary.I.you’r.willin.t.learn.I’.willin.t.teac.you!2.I’.Anit.an.I’.34-year-ol.African-America.woman.I’.singl.an..wor.fo..majo.corporati on.I’anizatio.Greenpeace.s.respec.fo.natur.i..must.I’.lookin.fo..singl.professiona.man.3.t.40.wh.alread.ha.hi.ow.lif.bu.want.t.shar.qualit.time.H.ha .t.b.hones.abov.al.else.3.Hi.m.nam.i.Jack.I’..sensitiv.28-year-ol.guy.I’ mitment.I’.int.bodybuilding.movies.an.golf..hav..grea.jo.wit..grea.income.s.yo.don’.hav.t.b.rich.jus.fu.t.b.with.Bu.I..hopeles.i.kitchen.s.yo.hav.t.b.abl.t.cook.Let’.ge.t.kno.eac.othe.an. enjo.lif.lon.together.4.M.nam.i.Cora.an.I’..singl.Chinese-America.women.I’.i.m.mid-twenties.I.yo.lov.lon.w alk.o.th.beach.candleligh.dinners.an.intelligen.conversation.I’.lik.t.mee.you..wan..ma.wh.co me.fro..goo.family.like.t.read.an.ha..goo.sens.o.humor.Ar.yo.m.‘knigh.i.shinin.armor’? Real World Listening:Unit 8 TechnologyListening task1. A: You wouldn’t believe what happe ned to me.B: What?A: Well, I got my credit card bill yesterday ,and I was looking it over ,and there all these charges for things didn’t buy .There was a fur coat from some expensive website ,and , like ,fifty phone calls to Paris.B.Oh.no.Di.someon.stea.you.credi.card?A.No..stil.hav.th.card.bu.someon.mus.hav.gotte.th.number.Sometime.that’.al.yo.nee.t.bu.so methin.ove.th.phon.o.o.th.Internet.B : Wow ,that’s scary .A.Y pany.The.hav.identit.thef.insurance.s.they’r.goin.t.giv.m..ne.card..ne.number.an..don’.hav.t.pa.fo.an.o.tha.stuff.2. A: How’s that new computer working out, man？B.Well.har.t.say.It’.definitel..coo.machine.to.o.th.line.It’p uter.an.i.i.wa.faster.Th.thin.is.non.o.m.ol.softwar.work.i.it.A: Really?B: Y eah, it’s a new operating system, so nothing is compatible.A: Wow.B: So now I have to buy upgrades for all my programs, all the new versions of everything. A: That’s goona be expensive.B: Y ep, it’s really lame.3. A: Hey, did you get the e-mail I sent you yesterday?B..thin.so.I.wa.on.o.thos.jok.forwards.right.On.o.th.kin.tha.ar.suppose.t.b.funny.A.Y eah.i.wa..pictur.o.a.elephan.playin.baseball.Man.tha.wa.hilarious.B.Yeah.um.actually..kin.o.wis.yo.wouldn’.sen.m.al.thos.forwards..en.u.jus.deletin.the.anyho w.A.Oh.OK..didn’.realize.B.Sorry.bu.it'.jus.tha..get.like.fift.forward..day.fro.you.m.mum.m.sister.m.coworkers.M.inbo .i.alway.s.clogge.u.wit.forward.tha.sometime..don’.eve.ge.t.rea.m.rea.e-mails.importan.e-m ails.yo.know.4. A: John, you’ve been playing the video games for hours.B..know..know.It’.jus.tha..hav.t.ge.t.leve.fiv.befor..ca.tak..break.A: Well, you’ve been playing nonstop everyday like this for the past week.B.Yeah.Thi.gam.i.reall.addictive.Bu..promis.I’l.sto.jus.a.soo.a..ge.int.th.secre.room.A: The secret room?B: Y eah, but first I’ve got to get a hold a golden key.A: John, listen to yourself! I think this game is messing with you head.Unit 9 Living SituationsListening Task1. A.Hi.littl.sister.How’.you.firs.wee.awa.a.school?B: Well, I have to say that dormitory living has some major negatives.A: Like what? You don’t have a curfew, do you?B.No.an.that’.on.thin..d.like.Bu.it’.kin.o.disgustin.t.hav.t.shar..bathroo.an.shower.wit.thirt .othe.people.An.som.o.m.neighbor.part.o.schoo.nights.Th.othe.night..ha.m.firs.exam.an..wa.t ryin.t.ge..goo.night’.sleep.bu.i.wa.impossible.the.wer.s.noisy.A: Yeah, that sure sounds like a dorm life! That’s why I moved out my sophomore year. B:.thin..wil..too.2.A.M.parent.ca.s.annoying.The.don’s.nigh.m.parent.barge.int.m.roo. whil..wa.o.interne.an.wan.t.se.wha.I’.doing.B.Wow.That’.s.differen.fro.m.mom.Sh.alway.respect.m.privacy.Sh.alway.knock.befor.sh.co me.int.m.room.A.Wow.M.mu.an.da.ar.alway.snoopin.aroun.m.room.tryin.t.figur.ou.wha.I’.doing.an.the.loo.throug.m.cel.bil.t.se.who’.calling.M.mo.eve.calle.on.o.th.phon.number.sh.found!B.Oh.m.mo.neve.doe.that.I.sh.want.t.kno.wh.m.friend.are.sh.jus.ask.me.A.man.you’r.lucky.You’v.go.i.goo..go..spar.bedroo.fo.me?3. A: Anthony! Kim! How are you two lovebirds? Have you adjusted to married life yet ?B: Well, we’re still working on it !C.Yeah.right.We’r.workin.o.it.A:I guess it takes a while to get used to each other’s habits , huh?C: Yeah, well, you know, I’m a bit of a n eat freak.A: yeah, I know.C: and Anthony, well, let’s just say he’s a little on the messy side.B.yeah.differen.styles..guess.An.the.there’.th.littl.proble.o.sleepin.a.night.Sh.talk.i.he.sleep. C: Or so he says .B: it’s true .you do!C: and he snores! Between the two of us, we can’t seem to get much rest.A: looks like you two still have a lot to get used to.4. A: Harry, Have you been using my iPod again ?B: Alice! don’t get so uptightA: And my new headphones, too？You creep!B: Well, OK, I was g oing to put them back .Anyway, what’s the big deal ?A: The big deal is that it is so disrespectful to take things without asking .B: Well, how about you? Y ou’re always borrowing my sweaters, and jerseys, and stuff.A: Yeah, well, that’s different.B: I d on’t think so.Unit 10 SurvivalLISTENING TASK1.Cilby.Yeah..ha.a.experienc.i..disaste.onc..I.wa..rea.life-changin.experience..wa.i.th.Alask .rang.climbin.Moun.Forake.wit..coupl.o.friend..nea.th.en.o.ou.tri.,.stor.move.i..th.mountai.ju s.wen.craz..i.wa.unbelievabl..Th.rock.an.sno.starte.falling.an.w.wer.knocke.80.fee.dow.th.sid. o.th.mountai...don’ter..wok.u..m.shoulde.wa.brok en.an..wa.separate.fro.m.friend.an.wa.jus.i..kin.o.daze.I.too.m.thre.day.t.ge.t.th.botto.o.th.mountain..ha.t.kee.m.eye.ope.an.jus.ignor.th.pai..bu..final l.mad.i.t.safet..2.Sue.Once..reall.though.i.wa.al.ove.fo.me.I.wa..Sunda.morning.Ma.eighteent.t.exact..wa.camp e.nort.o.Mt.St.Helens.an.w.wer.packin.u.ou.ten. whe.boom.whe.i.erupted.Withi.minutes.nearl.ever.tre.aroun.u.ha.bee.rippe.ou.o.th.ground.. wa.blow.int..dee.hol.lef.b.on.o.th.trees..pulle.mysel.ou.o.th.hole.bu.the.ic.chunk.starte.failin.fr o.th.sky!Mart.ha.bee.hur.prett.badl.b..failin.tree.s..ha.t.ge.help..mad.hi..littl.shelte.an.the.walke.th.res .o.th.da.t.fin.help.I.wa.reall.painfu.becaus..wa.knee-dee.i.ashe.almos.th.whol.wa..Tha.night.a.emergenc.helicopte.finall.sa.me..wa.neve.s.thankfu.i.m.life.3.Kubra.I’l.neve.forge.th.bi.earthquak.i.Turkey.I.wa.th.middl.o.th.night.an..wa.sleeping.whe..fel..shar.j olt.Bam..sa.u.i.be.lik..bol.o.lightning.Th.nex.thing..kne.,.ha.falle.throug.th.floo.int..hol.an.thi ng.hittin.m.hea.an.body.I.wasn’.lon.befor..realize.tha.th.buildin.ha.collapsed.o.to.o.me..calle.fo.m.parents.bu.nobod.answered.s..trie.t.di.mysel.out.N.luck..wa.unde.to.deep.Ther.wa. nothin.t.d.bu.wai.fo.help..fel.ver.scare.i.th.darkness.bu..kep.playin.littl.game.i.m.hea.an.singi n.song.an.thinkin.o.thing..wante.t.d.i.th.future.Afte.te.hours..hear.someon.cal.m.nam.an.sa..tin.ligh.shin.dow.o.me..wa.saved!。
大学体验英语视听说教程3u3
高等教育出版社
北京科技大学
UNIT 3
Home of the Future
Unit Overview Background Information Lesson 1 Lesson 2 Home listening Supplementary Reading
Unit Overview
In this high-tech age, creativity is needed at individual and governmental levels to produce new opportunities in education, employment, information and leisure activities. Humans create their home of the future with their imagination, inspiration and perception of nature, the universe and life. In this unit, two creative gadgets of the future home will be presented. Students will get to know advanced future technologies through reading, listening and viewing. Through guided activities, they will be inspired to talk about their future life adventures by using the words and expressions in this unit. And finally, they will construct a project concerning their ―Dream Home of the Future‖ with their peers and share their great ideas with the class.
大学体验英语综合教程3
大学体验英语-综合教程3 Unit2 Passage ARead and complete 61. fundamental2. ultimate3. sparked4. apparently5. patience6. curiosity7. convince8. detail9. responses10. (has) stirred大学体验英语-综合教程3 Unit3 Passage ARead and complete 61. attain2. modest3. attractive4. precise5. campaign6. market7. manufactures8. sponsor9. imported大学体验英语-综合教程3 Unit4 Passage ARead and complete 61. string2. stir3. controversy4. combat5. excessive6. regulations7. instincts8. reckless9. prohibition10. irrational大学体验英语-综合教程3 Unit5 Passage ARead and complete 61. qualify2. had committed3. hint4. assume5. vague6. peculiar7. retreat8. puzzled9. misleading大学体验英语-综合教程3 Unit6Passage ARead and complete 61. counterpart2. efficient3. relief4. vague5. core6. punctually7. approach8. economy9. exception10. invite大学体验英语3----翻译UNIT1A1这场给人类带来巨大灾难的战争对这样一个诗人产生了什么影响1How did the war , which brought terrible disasters to mankind, impact on such a poet.2做母亲的有时候不能察觉她们所深爱的孩子们的过错，这样做的结果回事孩子们再次犯错。
大学英语三(综合教程)第三单元
大学体验英语三（综合教程）Unit 3 Famous Brand NamesListen and TalkLead inLet me now share my six business success "secrets" with you:___There must be a willingness to take risks. You should not risk more than you can afford to lose, but you can afford not to take certain business risks.___Keeping a tight control on expenses - while at the same time avoiding being "penny wise and pound foolish" is a wise business practice.___A businessperson should always look for ways to improve their goods and services, as well as ways to increase efficiency and expand their marketing reach. ___Marketing is everything. Marketing is the key to letting the world know about your products and services. There have been many products that had great sales potential, but have failed, owing to poor marketing.___Provide more and better products and services, for larger numbers of people, at less cost.___An entrepreneur must deliver good quality products and services and support them with a responsible attitude towards shortcomings and faulty products. Related to that is good customer service.I've just revealed a handful of universal principles of business success. If you apply them, they can contribute towards, your own business successKey: 4, 3, 6, 2, 1, 5Passage A: Bathtub Battleships from Ivorydale2. Answer the following questions with the information from the passage.1) Why does the author say that "with a bar of Ivory Soap in your hand, you are holding a chunk of American history"?The introduction of Ivory Soap dates back to the year of 1879. It must have witnessed a lot of great events of American history.2) What does the title "Bathtub Battleships from Ivorydale" imply?Little boys enjoy converting Ivory Soap into bathtub battleships because of its floating feature, and Ivorydale is the birthplace of the famous brand of Ivory Soap.3) Do you believe that Ivory Soap is really "as widely recognized as the Washington Monument and far more well respected than Congress"?It may not be actually true. It is likely that the author just wants to show to the readers how popular Ivory Soap is to Americans.4) How do you understand the author's description of Ivory Soap as a "phenomenon"?The popularity of Ivory Soap with generations of Americans is rather unusual and beyond imagination, thus it is called a phenomenon.5) Can you name some of the important factors necessary for a successful business?Open3. Choose the best answer to each question with the information from the passage.1. We may infer from the passage that ______.A) Proctor & Gamble was not impressively successful in its first 20 years.B) the sales of Ivory Soap reach as high as more than thirty billiondollars per yearC) the factory of Proctor & Gamble is located in Ivorydale, hence the name of the soapD) Proctor & Gamble was founded by two immigrants shortly before the Civil War2. The most important reason for the great success of Ivory Soap lies in ______.A) its brand name which was lifted from the BibleB) its successful nationwide advertising campaignC) its feature of being 99.44/100 percent pureD) its mass production and low cost3. By saying that "Ivory Soap is an American Institution", the author indicates that ______.A) Ivory Soap is a brand name of Proctor & Gamble's products in AmericaB) Ivory Soap is an organization for providing washing powderC) Ivory Soap is well-known to AmericansD) Ivory Soap is a landmark building in America4. Proctor & Gamble introduced Ivory Soap in order to ______.A) compete with high-quality soaps coming from foreign countriesB) arouse children's interest so that they would become loyal consumersC) satisfy American mothers' need of washing out the mouths of their childrenD) bring a big break to the company and reach one million dollars in sales5. According to the passage, which of the following statements is true?A) Ivory Soap is as solid and spotless as the marble of the Lincoln Memorial.B) Soap operas became known as a result of a P&G sponsored radio serial.C) Ivory Soap is eatable and doesn't even taste all that bad.D) Proctor & Gamble keeps a precise count of the bars of Ivory Soap having been sold.Anwser: 1.A, 2.B, 3.C, 4.A, 5.B4.Fill in each of the blanks with an appropriate word.The example of Proctor and Gamble’s famous Ivory Soap shows the potential that lies in mass marketing and planned a___and the importance of recognizable b ___names. Ivory Soap, first produced in 1879, was well p___with clever slogans. These slogans, particularly the idea that the soap is so pure that it floats, p___so successful that they are still p___today. At the same time, the use of the radio serial for Ivory promotion gave rise to the e___"soap opera", which has become amodern g___ phenomenon. The development of Proctor and Gamble itself, from a small-scale operation founded by two i___to a multinational empire of today serves as a good example to build brand names. Anwser: 1.advertising 2.brand 3.promoted 4.proved5.popular6.expression7.global8.immigrants5. Underline the words in the following sentences which can be translated into “保证”, and then translate the sentences into Chinese.1. France has already pledged billions of dollars in aid next year.France has already pledged billions of dollars in aid next year.法国已经保证明年提供数十亿美元的援助。
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课程：大学体验英语综合教程3（第三版）教师：王晓芳Unit 3 Famous Brand NamesListen and TalkI.Teaching Objectives1.To train the students’ability to listen through listening practice.2.To cultivate the students’ability to talk about famous brand names.3.To let students learn something about making advertisements and theirbusiness success.II.Time Allotment1st period：Lead-in(25min)2nd period： Discussion(25min)3rd period：Dialogue samples(30min)4th period：Communicative tasks(20min)III.Teaching Content1.Lead-in: Listen to the passage at least 3times and try to rearrangethe paragraphs which are not in the correct order.2.Discussion: Several pictures are presented to encourage students tomake advertisements as if they were ad designers.3.Dialogue samples: Two dialoguesDialogue 1 The Pros and Cons of FamousBrands Dialogue 2 Why Piracy Existsmunicative tasks: Two situations are designed to help students practice oral English.Task 1 Talking about Favorite DrinksTask 2 Discussing Computer Software PiracyIV . Teaching Procedures1. Lead-inStep1:Teach students the words in P 210.Step2: Ask the students to listen to the passage at least 3 times and try to rearrange the paragraphs which are not in the correct order.1. risk n. 危险take risk冒险2.marketing n. 市场营销3.entrepreneur n. 公司家4.penny wise and pound foolish 小时聪慧，大事糊涂2.DiscussionStep 1. Show students with several pictures of world famous brands which are familiar to students and tell their successful stories.Step 2. Ask students to form partners or groups to design advertisements with the help of the pictures.1)sell a house to a snail2)sell a refrigerator to an Inuit3)sell a swimming suit to a fishFor reference: Inuit are a group of culturally similar inhabitingthe regions of , , and . Inuit is a plural noun; the singular is Inuk. The word Inuit means "the people" in the Inuit language of Inuktitut.3. Dialogue samplesStep 1. (1)Ask students to listen to dialogue 11.designer n. 设计师2.insecure adj. 无掌握的，不一定的3.catwalk n. 时装秀台4.beyond one’s means 高出某人的支付能力5.sturdy n. 结实的6.underwear n. 内衣(2)Ask students to repeat the dialogue line by line with one speaking after the other.Step 2. (1)Ask students to listen to dialogue 21.piracy n. 盗版行为2.author v. 创作第一版3.undercut v. 低价销售4.elite n. 精英(2)Ask students to repeat the dialogue line by line with one speakingafter the other.municative tasksAsk students to create a dialogue with their partner according to thegiven situation, using the expressions and sentence patterns formaking the interviews in the table.Situation 1Two students are talking about their favorite drinks, each trying to arguefor his / her own preferred brand and against the other ’ s .choice For referenceA:Hmmm, I’ m thirsty. Shall we go and get a drink?B:Yeah, that sounds like a good idea. I could do with a nice cup of tea.A:Tea! Yuck! Coke for me.B:Coke? Do you really like it? I always think it tastes so artificial ...and it ’ s so sweet.A:And you like the taste of tea?大学体验英语综合教程3(第三版)课件unit3-listen-and-talkB:Well, at least tea doesn’ t rot my teeth.A:That depends on how much sugar you put in.B:I don ’ t put sugar in my tea. I drink it‘ cos it’ s natural, and it tastes g Besides, coke’ s muchre moexpensive.A:Some things are worth spending money on.B:Maybe, but coke’ s beyond my means. And my theory is that tea’ s healthy, it’ s good for you.A:Well, that depends on what kind of tea you drink. You know someteas have loads of caffeine in them ... more than coke even.B:Huh, okay. I can see I’ m not going to win this one. And all this talking ismaking me thirsty. Let ’ s go and get that drink. You can have your coke if youwant to. I ’ ll stick to my tea.Situation 2Two friends are discussing computer software piracy.For referenceA:Hey, I got a great new program for my computer yesterday. It ’ s a brilliant game.You should come over and play.B:Another program? I don’ t know how you can afford them all.A:Well you know ... it’ s a pirate copy.B:Don’ t you feel bad supporting the pirates?A:I can ’ t afford the real thing!B:But it ’ s illegal ...A:Illegal to want to save money? It’ s as good as the real thing but costs a quarter of the price.B:Maybe, but you see the problem is that with pirates the peoplewho really do all the work end up losing out.A:Look, I’ m just an average consumer. I’ ve got to think about what’ s g for me.B:But in the long run it’ s not good for you. This pirate thing is getting out of control. You see, the more money the manufacturers lose throughbeing pirated, the higher the price of the real thing will become. Inthe end only an elite few can afford the genuine articles.A:I see what you mean. But if they made the programs cheaper theycould reduce the illegal copying.B:But they wouldn ’ t make any profit!A:In the short term perhaps but in the longer term they probably would.Honestly, I’ d prefer to buy the originals but I just can’ t. Now do youwant to come and play or not?V. AssignmentAsk students to work in pairs to discuss how to make advertisements, and previewthe passage A.。