百事可乐的mission和vision

Pepsi's Mission and Vision

PepsiCo a very famous company. Their products are sold worldwide. Has 140,000 employees in more than 200 countries and territories. You almost can find their products in any stores, supermarkets or restaurant. When we talk about coke, always think of red Coca-Cola and blue Pepsi. The two companies almost dominate the worldwide beverage market. PepsiCo made brilliant achievements in beverage industry and food industry. For two consecutive years was named "World's most commendable beverage companies' first place. In the half century, PepsiCo continues to grow, get a lot of honors. Those classic advertising slogan spread so far. As an industry leader, undoubtedly, PepsiCo's products, strategy, corporate culture, mission and vision is very good.

Mission and Vision. We can often see them in business. They are company’s navigation lights. Because of them, companies will have a target, and found suitable for the business development strategy and core values. Many people who is new to touch them will Mistake their mean. Both of them have this mean – Task. However, there are differences between them. Today I want to introduce the relationship

‘Mission and Vision’ and company.

What is Mission?

Mission: Reason for existence of the company and the pursuit of value. It explains the company’s fundamental purpose, the basic task of development and basic norms and principles of the company. Company mission also revealed that what is our business.

Mission also reflects the company philosophy. The Values, beliefs and codes of conduct.

Mission is very important for a company. Mission Description Company’s attitude, outlook and orientation. Order to truly determine Enterprise mission is very time-consuming. It involves extensive, have a deep relationship with business strategy. Company mission has many effects. 1. Indicate the direction for company development. Enable company to occurs change, provide the basis for business activities, help company establish the image and make company gain confidence. 2. Mission is the premise of company strategy development, is basis of customized strategic plan. 3. Mission is the basis for strategic action. Efficient allocation and use of corporate resources, provide the impetus for the implementation of corporate strategy.

We need what kind of mission? I feel a mission should meet four requirements. First is practicality. Mission is not a decoration, your made it is to use, this’s your business philosophy, its constraints your employees. Second, Mission must reflect company’s deep-seated purposes. Third, distinction between your company and other companies. Fourth, must be easy to understand and easy to remember. The more people understand your mission, the more people support your business.

Mission can determine the main business areas. Companies operating is a process to make customer satisfaction, not a process to production and sales. The product is temporary, customer groups is eternal.

Company mission and company culture can promote each other. Corporate culture is