实用商务英语综合教程(中级 (4)
商务英语中级第四章课件
"We have a contract agreement with ABC company." (Business Contracts)
"We have arranged for the transportation of the goods by sea freight." (Logistics)
Product launches
Useful senses can be used to introduce new products or services, while expressions can be used to express graduation or recommendation
02
Business English Intermediate Chapter 4 Key Vocabulary and
Phrases
Key vocabulary
Marketing
Negotiation
Business negotiation skills and strategies.
Market promotion and brand building.
"I look forward to hearing from you soon."
"I apologize for any convention."
"It would be recommended if you could provide additional information."
The application scenarios of presence patterns and
商务英语综合教程第四册Unit 4 International Risks
entrant n. 进入者；新会员；参加竞赛者；新工作者 例：That's because only a few system calls can be safely called inside
2. Porter defines them as: threat of new entrants in the industry, threat of substitute goods and services, intensity of competition within the industry, bargaining power of suppliers, and bargaining power of consumers.
Exercise: I. Answer the following questions according to the text:
1. What is the main topic of the passage?
The topic of the passage is Risks in International Business.
2. What do you know about the international risks?
Just as there are reasons to get into global markets, and benefits from global markets, there are also risks involved in locating companies in certain countries. Each country may have its potentials; it also has its woes that are associated with doing business with major companies. Some of the rogue countries may have all the natural minerals but the risks involved in doing business in those countries exceed the benefits.
商务英语综合教程第4册Unit
Learn how to create a positive
relationship and establish trust with
international counterparts.
3
Negotiation Techniques
Explore proven strategies and tactics for achieving win-win outcomes in cross-border negotiations.
open dialogue among diverse teams.
3
Building Team Cohesion
Explore strategies for strengthening teamwork and leveraging diversity for innovation and success.
Master the art of effective negotiations in the international business arena.
1
Preparation
Discover the crucial steps to take
Building Rapport
2
before entering into international business negotiations.
Financial Strategies
Discover how global economic factors impact business decisions and learn effective financial management techniques.
Managing Diversity in the Workplace
商务英语综合教程IV（第三版）Unit5
商务英语综合教程IV（第三版）Unit5Unit 5 Banking and PaymentRelated InformationAs being paid in full and on time is of the utmost concern to exporters, the level of risk in extending credit is a major consideration. There are several ways in which the exporter can receive payment when selling his products abroad, depending on how trustworthy he considers the buyer to be. Typically with domestic sales, if the buyer has good credit, sales are made on open account; if not, cash in advance is required. For export sales, these ways are not the only common methods. Listed in order from most secure for the exporter to the least secure, the basic methods of payment are:Cash in advance;Documentary letter of credit;Documentary collection or draft;Open account;Other payment mechanisms, such as consignment sales.Cash in AdvanceReceiving payment by cash in advance of the shipment might seem ideal. In this situation, the exporter is relieved of collection problems and has immediate use of the money. A wire transfer is commonly used and has the advantage of being almost immediate. Payment by check may result in a collection delay of up to six weeks. Therefore, this method may defeat the original intention of receiving payment before the shipment.Letter of CreditA Letter of credit is a document issued by a bank (issuing bank) stating its commitment to pay someone a stated amountof money on behalf of a buyer so long as the seller meets very specific terms and conditions. Letters of credit are more formally called documentary letters of credit.Before payment, the bank responsible for making payment on behalf of the buyer verifies that all documents are exactly as required by the letter of credit.If an exporter is unfamiliar with the credit risk of the foreign bank, or if there is concern about the political or economic risk associated with the country in which the bank is located, it is advised that a letter of credit issued by a foreign bank be “confirmed” by a local bank in the exporter’s country. This means that th e local bank adds its pledge to pay to that of the foreign bank. Letters of credit that are not confirmed are called “advised” letters of credit. The local department of commerce district office or an international banker will help exporters determine whether a confirmed or advised letter of credit is appropriate for a particular transaction.1. Types of Letter of Credit①Irrevocable/Revocable:A letter of credit that cannot be amended or cancelled without prior mutual consent of all parties to the credit is irrevocable. Such a letter of credit guarantees payment by the bank to the seller/exporter so long as all the terms and conditions of the credit have been met. This is the most popular form of letter of credit.A revocable letter is one that can be cancelled or altered by the drawee (buyer) after it has been issued by the drawee’s bank. Revocable letters of credit are rarely used because of security concerns.②Confirmed/UnconfirmedA confirmed letter of credit is when a second guarantee is added to the document by another bank. The advising bank, the branch or the correspondent through which the issuing bank routes the letter of credit, adds its undertaking and commitment to pay to the letter of credit. This confirmation means that the seller/beneficiary may also look to the credit worthiness of the confirming bank for payment assurance. The irrevocable and confirmed letter of credit is the most popular form of letter of credit in Chinese international export.An unconfirmed letter of credit is when the document bears the guarantee of the issuing bank alone. The advising bank merely informs the exporter of the terms and conditions of the letter of credit, without adding its obligation to pay. The exporter assumes the payment risk of the issuing bank, which is typically located in a foreign country.③Transferable L/CA transferable L/C refers to a letter of credit that can be redirected at the s eller’s request. These are used when an export broker is involved. Once all conditions on the letter of credit are met, the broker’s bank receives the payment, takes out his commission, and completes the transaction as negotiated.④Sight/Time L/CA sight letter of credit requires payment to be made upon presentation of the specified documents while a time letter of credit states that payment is due within a certain time (usually 30, 60, 90, or 180 days).Changes made to a letter of credit are called amendments. The fees charged by the banks involved in amending the letter of credit may be paid either by the buyer or the seller, but the letter of credit should specify which party is responsible. Since changesare costly and time consuming, every effort should be made to get the letter of credit right the first time.An exporter is usually not paid until the advising or confirming bank receives the funds from the issuing bank. T o expedite the receipt of funds, wire transfers may be used. Bank practices vary, however, and the exporter may be able to receive funds by discounting the letter of credit at the bank, which involves paying a fee to the bank for this service. Exporters should consult with their international bankers about bank policy on these issues.2. L/C Payment Procedure①The importer applies to open an L/C to the seller througha bank who can open the L/C.②The issuing (opening) bank issues the L/C, sending it to the advising bank by airmail or (morecommonly) electronic means such SWIFT (Society for Worldwide Interbank Financial Telecommunications). The advising bank will inform the exporter of the establishment of the L/C.③The exporter will check all the terms and conditions listed in the L/C. If all terms andconditions are as agreed, the exporter will arrange the shipment within the time specified in the L/C.④After the goods are loaded on board the ship without any damage, the captain will issue theclean bill of lading to the exporter.⑤The exporter will draw a draft for the invoice value and sends it accompanied by the clean billof lading and oth er relevant documents to the exporter’s bank (negotiating bank) to gather the payment. Only with a cleanbill of lading can you claim the ownership of the goods.⑥The negotiating bank will send the draft with the clean bill of lading and relevant documents tothe opening bank.⑦The opening bank will inform the importer that all documents are received⑧The importer will go to the bank to make the payment to get the clean bill of lading andrelevant documents. With all of these documents, the importer can clear the import customs and pick up the goods after the goods arrive on the destination sea port.⑨The opening bank will credit the proceeds to the exporter’s account through the negotiatingbank.Lead-in1. ListeningPassage 11. C2. DTape Script:Although the type of services offered by a bank depends upon the type of a bank and the country, services provided usually include:1. Lending out money to companies and individuals2. Issuing checking and saving accounts3. Cashing checks4. Facilitating money transactions such as wiring transfer and cashier checks5. Issue credit cards, ATM cards, and debit cards6. Storage of valuables, particularly in a safe deposit boxPassage 21. C2. BTape Script:If you pay for imports in advance, you risk finds that the goods never turn up, or are faulty. Recovering your money or getting compensation can be very time consuming and expensive, and may even prove impossible.You can protect yourself by using suitable payment terms. It is not uncommon to ask suppliers to offer you credit.Suppliers may prefer you to use a documentary collection. This payment method helps protect them if you fail to pay after delivery. Your bank can advise you on what is involved.In many cases, the supplier may want you to use a letter of credit. This is the general practice in international trade if the order size is large enough.2. Spot DictationTape Script:1.deal with reliable suppliers2.assess product quality3.Investigating suppliers’ management systems can help reassure you4.who mistreat their employees.5.outsource any work to subcontractors6.Enforcing your contractual rightsText ALanguage Study1. payment n.①the act of paying or the state of being paid 支付,偿还◆He proposed a payment by T/T.◆We will make payment when the draft is presented to us.②the amount paid 支付的款项◆We received the payment in time.pay vi. & vt. 支付，付款; 偿还，payer n. 支付者, 付款人payee n. 收款人, 领款人2. consignement n.①the act of consigning 委托,寄售的行为◆We can conclude the deal on consignement.◆Consignment provi des that payment is made only on completed sales.②something consigned 交付、寄售的东西◆It is expected that the consignment will be ready for shipment in the early part of August.◆The consignment will leave Tianjin by s.s.“Eastwind”.consign v.交付，寄售consignee n. 受托人，收货人consignor n. 委托者, 发货人, 寄件人, 交付人3. clear①vt. to settle a debt 结清，付清◆The account shall be cleared up before the end of each year.②vt.&vi. to comply with customs and harbor requirements in discharging a cargo or in leaving or entering a port 办理结关手续◆Goods going through clearing shall be inspected.clearance n.结关；结算，清算4. draw①vt. & vi. to use (a check, for example) when paying 开支票使用支票等付款◆We are drawing on you at sight for the value of your last purchase.◆You can draw on us a 60-days draft.②vt. to withdraw (money) 提取（钱）◆You can draw the money out at any time you like.drawings n.用汇票支付的金额drawer n.开票人开立汇票索款的人drawee n.(支票、汇票等的)付款人5. honourvt. to pay or to accept 承兑，兑现◆The buyer shall honour the draft when it is presented to him.◆The draf t is honoured when it is due.dishonour vt.不兑现，不承兑6. negotiable a.①transferable from one person to another 可转让的,可流通的，可议付的◆The seller shall send three negotiable B/L to the buyer immediately after shipment is made.◆A full set of negotiable shipping docu ments shall be made out to order.②easy or possible to negotiate or be negotiated 可协商的◆This issue is negotiable through friendly discussion.non-negotiable a.不可转让的，不可议付的non-negotiable B/L 提单副本negotiation 议付，转让7. address vt.①to dispatch or consign 寄送，托运派遣或寄送◆The drawer addressed the draft to the drawee.②to mark with a destination 写地址标注目的地◆Would you please pass on the letter addressed to your Shanghai branch?◆The letter is addressed with an unclear name.8. bear vt.①to carry on one’s person; convey亲自携带；运输◆The person who bears the draft has the right to take delivery of the goods.②to be accountable for; assume 负责,对……负责；承担责任◆The extra premium will be borne by the buyer.◆The insurance company will bear the responsibility if proper coverage is insured.bearer n.持有人9. accept①vt. to consent to pay 承兑, 同意偿还◆The supplier’s draft at 60 days will be accepted by the bank’s correspondent in India◆The latter accepts it by signing the draft on the back and the draft will be countersigned bythe banker so that it gives the seller the guarantee of the bankers’.②vt.&vi. to receive (something offered), especially with gladness 接受◆We have persuaded our manufacturers to accept this order◆We agree to accept the goods in 3 shipments.acceptable a. 可接受的，可承兑的acceptance n. 接受，承兑acceptor n.承兑者10. due a.①expired 到期◆The draft falls due on May 30.◆The drawee shall pay the draft when it comes due.②owed 应付的，欠的◆We have received the remittance, but have to point out that500,00 is still due to us.◆The commission due to you will be paid at the end of this month.overdue a. 超时，过期11. issue①vt. to open or draw 开具（汇票），开立（信用证）◆We have received your L/C No.4062 issued by ABC Bank.◆We would prefer you to issue your L/C as stipulated so that we can continue our friendlybusiness relations.②n. a matter of public concern, a question 议题公众关心的事物,问题◆This issue arouses many public interests.issuer n.开立人，开具人12. investigatevt. to observe or inquire into in detail; examine systematically 调查详细地观察或查询；系统地检查◆We will investigate the claim you made carefully and let you know the result soon.◆The matter will be investigated to avoid similar occurence.investigation n.调查investigator n. 调查者13. clean a.①with no documents光票,无跟单有价证券◆Draft that has no documents with it is clean.◆A clean draft is different from the documentary draft.②having no marks清洁的，无不良记录的◆A full set of clean on board B/L shall be prepared according to the L/C stipulations.14. remitvt.&vi. to transmit (money) in payment汇款登记入帐◆Remit the money to me after you g o back to your corporation.◆Father remit the money to me on the first every month. Remit by cheque.remittance n. 汇寄，汇寄的款项remitting bank 汇款行15. endorse vt.①to write one’s signature on the back of (a check, for example) as evidence of the legaltransfer of its ownership, especially in return for the cash or credit indicated on its face（支票等的）背书签名于（支票的）背面以作为合法转让其所有权的证据，尤其是作为对标于其正面的现金或信用卡的交换◆A full set of clean on board ocean B/L is made out to order, blank endorsed.◆The endorsed documents prove the transfer of ownership.②to place (one’s signature), as on a contract, to indicate approval of its contents or terms. 签署，批准签署（签名），如在合同上，表明对其内容或条款的赞同◆The other party agrees with the contract by endorsing on it.endorsement n.背书, 签注(文件), 认可16. surrendervt. to render, to give out, to deliver 交出，给出，让与◆We therefore think it would be unwise to surrender the enclosed documents on a D/A basis.◆The documents can be surrendered only after payment.17. obligatevt. to bind, compel, or constrain 使负有责任或义务◆The contractual parties are obligated to execute the terms and conditions in the contract.◆As contracted, the buyer is obligated to make payment before taking delivery of the goods. obligation n.义务，责任Translation of the Text银行支票与汇票在出口到国外时，从几百美元到几千美元的小笔订单常用银行支票与汇票来支付。
商务英语综合教程(中级) Unit 4-《商务英语综合教程》(中级)
in your organization
● Clarify the plan for the coming year
● Consider
a) the _______________
b) the size
c) your _______________
d) the opportunities
2. Consider your brand architecture.
growth. 1. Set clear objectives for your company and align the brand
goals.
Define what role the brand will play in reaching following goals
● Hold a strategic meeting with
Group Work
Work in groups to think of other examples of famous brand names that are translated into Chinese according to the two different ways mentioned above, and then briefly describe their target customers.
商务英语综合教程4王立非答案unit3
商务英语综合教程4王立非答案unit31、We will _______ Mary this Sunday. [单选题] *A. call on(正确答案)B. go onC. keep onD. carry on2、69．Online shopping is easy, but ________ in the supermarket usually ________ a lot of time. [单选题] *A．shop; takesB．shopping; takeC．shop; takeD．shopping; takes(正确答案)3、This seat is vacant and you can take it. [单选题] *A. 干净的B. 没人的(正确答案)C. 舒适的D. 前排的4、On Mother’s Day, Cathy made a beautiful card as a ______ for her mother. [单选题] *A. taskB. secretC. gift(正确答案)D. work5、My father and I often go ______ on weekends so I can ______ very well. （）[单选题] *A. swim; swimmingB. swims; swimC. swimming; swimmingD. swimming; swim(正确答案)6、（）, it would be much more sensible to do it later instead of finishing it now. [单选题] *A. FinallyB. MildlyC. Actually(正确答案)D. Successfully7、In the closet（）a pair of trousers his parents bought for his birthday. [单选题] *A. lyingB. lies(正确答案)c. lieD. is lain8、—Is this ______ football, boy? —No, it is not ______.（）[单选题] *A. yours; myB. your; mine(正确答案)C. your; meD. yours; mine9、( ). The old man enjoys ______ stamps. And now he has1300 of them [单选题] *A. collectB. collectedC. collecting(正确答案)D. to collect10、75．Why not________ for a walk? [单选题] *A．go out(正确答案)B．to go outC．going outD．goes out11、3．—Will you buy the black car?No, I won't. I will buya(n) ________ one because I don't have enough money. [单选题] *A．cheap(正确答案)B．expensiveC．highD．low12、The people’s Republic of China _______ on October 1, 1 [单选题] *A. foundB. was founded(正确答案)C. is foundedD. was found13、—What’s the matter with that boy?—______.（）[单选题] *A. He is watching TV in his roomB. He takes his temperatureC. He was playing a toy carD. He hurt his right leg(正确答案)14、Bliss, who worked in an information centre, began to work on the book in 1 [单选题] *A. 策划B. 上班C. 写作(正确答案)D. 销售15、—Is there ______ else I can do for you? —No, thanks. I can manage it myself.（）[单选题] *A. everythingB. anything(正确答案)C. nothingD. some things16、_______ is on September the tenth. [单选题] *A. Children’s DayB. Teachers’Day(正确答案)C. Women’s DayD. Mother’s Day17、36．The students will go to the Summer Palace if it __________ tomorrow. [单选题] *A．won’t rainB．isn’t rainingC．doesn’t rain (正确答案)D．isn’t rain18、—Mum, could you buy a schoolbag ______ me when you go shopping?—No problem.（）[单选题] *A. ofB. toC. inD. for(正确答案)19、37．—What will you be ___________?—I'm not sure. Maybe I'll be a doctor like my father. [单选题] *A．right nowB．in the future(正确答案)C．at onceD．at the moment20、—Why do you call him Mr. Know?—______ he knows almost everything that we want to know.（）[单选题] *A. SoB. OrC. ButD. Because(正确答案)21、--_______ are the birds doing?--They are singing in a tree. [单选题] *A. WhoB. What(正确答案)C. HowD. Where22、I don’t like playing chess. It is _______. [单选题] *A. interestingB. interestedC. boring(正确答案)D. bored23、The paper gives a detailed（）of how to create human embryos (胚胎)by cloning. [单选题] *A. intentionB. description(正确答案)C. affectionD. effort24、I hope Tom will arrive _______ to attend the meeting. [单选题] *A. in timesB. on time(正确答案)C. at timesD. from time to time25、My father always gets up early. He’s never late _______ work. [单选题] *A. toB. for(正确答案)C. onD. at26、His remarks _____me that I had made the right decision. [单选题] *A.ensuredB.insuredC.assured(正确答案)D.assumed27、85．You’d better? ? ? ? ? a taxi, or you’ll be late. [单选题] *B．takingC．tookD．to take28、What _______ would you like, sir? [单选题] *A. otherB. else(正确答案)C. othersD. another29、—______ —（）[单选题] *A. How long did you stay there?B. How much did you pay for the dress?C. How many flowers did you buy?(正确答案)D. How often did you visit your grandparents?30、You should _______ fighting with your parents although you may have different ideas from time to time. [单选题] *A. suggestB. enjoyD. practice。
商务英语综合教程4课文解析
商务英语综合教程4课文解析English:The text "Business English Integrated Course 4" covers a wide rangeof topics related to business English, including business correspondence, meetings, negotiations, presentations, and socializing. The course provides practical language training for business purposes, helping students improve their English skills in various business contexts. The text also includes case studies, role-plays, and real-life business scenarios to enhance students' understanding and application of the language. Additionally, the text offers valuable insights into international business practices and cross-cultural communication, preparing students to effectively navigate the global business environment.中文翻译:《商务英语综合教程4》涵盖了与商务英语相关的广泛主题，包括商务信函、会议、谈判、演讲和社交。
该课程为商务目的提供实用的语言培训，帮助学生在各种商务环境中提高英语技能。
体验商务英语综合教程4课本答案
体验商务英语综合教程4课本答案Unit 1Language reviewA: 1.c 2.h 3.d 4.a 5.b 6.e 7.f 8.gUnit 2VocabularyA:1. monetary regulations ernment bureaucracy3. political stability4. buying habits5. economic situation6. income distribution C:1.d 2.b 3.c 4.b 5.c 6.d 7. d 8. c 9. d 10.d ReadingF: 1 . a 2. a 3. a 4. a 5. aUnit 3P23 vocabularyAPositive meaning: build up, cement, develop, encourage, establish, improve, maintain, promote, restore, resume, strengthen Negative meaning: the rest～～～～～BVery bad Very goodStormy strained cool amicable friendly close excellentC1—5: e d b a eP26 LanguageAa---J: 9 3 2 4 8 1 5 7 10 6B1—5 get on count on build up hold on to put(it) off 6—10 sounded out let(us)down set up draw up call(it)offUnit 4P33Language review1—4: present simple past simple present continuous present perfect P34Vocabulary C1—5: overtook outstripped outbid outvote outmaneuvered6—10: outnumber overbooked overran overcharged oversubscribedUnit 5P40VocabularyA 2—4: e b f h 6—8: g c dB 1. satisfied dissatisfied satisfaction2. motivating motivated motivation3. fulfillment fulfilled unfulfilled4. inspiring inspiration uninspiring5. frustration frustrating frustratedP42 Language reviewA 1—4: c e h b 5—8: d g a fB 1—4: have been conducted be perceived are entered were given5—7: were paid were paid is reducedUnit 6VocabularyB:1. e 2 . f 3 .g 4 . d 5 . c 6 . b 7 . a ReadingB: 1.e 2.g 3. d 4. f 5. a 6. c 7. bP50AWeak moderate stronga bit fairly entirelyslightly increasingly exceptionallymoderately highlyreasonably totallyquite veryrather extremelysomewhatB1. exceptionally, extremely, very2. exceptionally, entirely, highly, totally, very3. fairly, moderately, quite, rather, somewhat4. entirely, totally5. fairly, moderately, quite, reasonablyUnit 7VocabularyB: 2. search engines 3. traffic4, site 5. search 6. key word 7. hits 8.surfers9.on-line 10.directories 11. browse 12.locateC: 1.b 2.a 3. cP58 Language reviewA (先为所有单词排序，从左至右为A到F)A promiseB invitation/requestC speculating about the futureD bargaining 1—6:EF A C D 7—12: C B A/D F E B中的request RevisionP62 Adjective1 persuasive2 coherent articulate eloquent3 inhibited hesitant4 succinct5 lucid6 responsible7 fluent1. fluent2. articulate3. lucid4. inhibited5. succinct6. responsibleP63 Reading1—5: b c d c b 6—10: d b c d bP64 Reading1—7: c b c d c c aP64 Multi-word verbs1.去掉off2.去掉about3.全对4. 去掉for5. 去掉on P65 Prefixes1—4: underperforming overestimated outbid outsource 5—8: undercharged overextended outmaneuvered overrun Passives1. promotion改为promoted2. isolating改为 isolated3. were改为 was4. discussion改为 discussed5. love改为loved6. motivating改为motivated7. be改为being8. assess改为assessedTactful and less~~~~ 1 c,j 2. a,d 3. b,h 4. e,f 5.g,i Intensifying adverbs 1—7:b a e f g d cConditionals1—5:b c b a c 6—12:c a b b c a cReading1—7: c b b a c d aUnit8P69 VocabularyA1-5 b b c a c b 6-12 b b a c a b bB1. ex-president2. bilateral3. predicted4. pro-European5. underdeveloped6. mismanagement7. dishonestCuncommunicative indecisive inefficient unenthusiastic inflexible unfocussedunimaginative disloyal disorganized unpopular impractical unsociable unstable intolerantP72 Language review A1-8 no yes yes no no not sure not sure noB1. should2. might or could3. correct4. must5. correct6. correct7. must8. shouldUnit 10VocabularyA:1. complaints …e2. rapport ...d3. reassure …a4. standards …b5. products . …cB:1.c2. d3. f4.e5.a6. b7. gC:1. get to the bottom of the problem2. pass the buck3. it was the last straw4. slipped my mind5. talking at across purposes6. ripped off7. got straight to the pointLanguage reviewB:1. b 2.a 3.d 4.c Unit 11VocabularyB:1.speed of response2.press conference3.press release4.flow information5.action plan6.contingency plan7.legal action8.admission of liability9.loss of confidence10.damage limitationP96 Language review B1. far2. much3. nowhere near as (远不及)4. slightly5. substantial6. nothing likeUnit 12P101 VocabularyA1. Adjective2. Opposite adjective3. Noun form considerate inconsiderate consideration /considerateness creative uncreative creativity/ creativeness decisive indecisive decisiveness diplomatic undiplomatic diplomacy efficient inefficient efficiency flexible inflexible flexibilityinspiring uninspiring inspiration interested un/disinterested interestlogical illogical logic/logicality organized disorganized organization rational irrational rationality responsible irresponsibleresponsibility sociable unsociable sociability supportive unsupportive supportD1-6 dcabfeP104 Language reviewA 3.empty subjectthe Royal Mail reportpeopleJohn Nicholsonthe reason women don’t like to work for other women the reason women don’t like to work for other women the situation of giving work to other womentry to assert themselves by giving menial tasksB1-7 them they it they we their theyUnit 13Vocabulary1.f2.c3.e4. d5.b6.aListeningA: 1. d 2.a 3. e 4.f 5.c 6.b ReadingC: 1.b 2.b 3.a 4. a 5.a 6.b 7.b D: patible2.odds are stacked againstplementary4.replicateLanguage reviewC:1.d 2. f 3.g 4.l 5.c 6.b7.j 8.a 9.k 10.i 11.e 12.hUNIT B Revision Fixed pairsA: 1.b 2. e 3. c 4.a 5.d 6. f 7. gB: 1.wax and wane2.loud and clear3.hard and fast4.nuts and bolts5.boom and bust6.touch and go7.pros and consNegotiating expressions1.d2. c3.b4.e5.g6.a7.f Reading(P125) 1.d 2.c 3.b 4.a 5. c 6.b 7.d Reading(P126) 1.c 2.d 3.b 4.b 5.c 6.b 7.c8.a Comparisons 1.g 2.e 3. d 4.f 5.a 6.c 7.b OppositesB:1.disobedience2.illegalities3.impatiencermality5.irresponsibility6.unfairnessText reference1.b2.c3. e4.aPresentation language1.h2.f3.g4.e5.a6.d7.b8.c Reading(P129) 1.b 2.a 3.c 4.a 5.c 6.b 7.d。
实用商务英语综合教程(中级)-配套教案
Unit 1 Business EnvironmentListening and speakingI. Teaching objectivesSs are expected to learn to:1.listen for specific information about the business environment in Binjiang;2.listen for specific information to fill in the gaps in the conversations;3.retell the main points heard;4.role-play and practice talking about business environment.II. Teaching focus:To learn and practice how to talk about business environmentIII. Teaching difficultyTo listen for gist and specific informationVI. Teaching aids: a disc player and the discV. Teaching length: 90 minutesIV. Teaching procedure:Step1. Greet the class and announce the tasks for the periods.Step2. Lead-in Questions (3minutes)1. In your opinion, what requirements should good business environment meet? Listthem out as many as possible.2. If you are going to start your own business after graduation, which place will youchoose? Why?Step3. Present the 5 questions in Task2. Ask the class to read them through and make prediction about the points that the conversation may cover based on the key words inthe questions. (3 minutes)Step4. Play the disc for the class to listen for the answers to the 5 questions in Task2. After listening, the Ss can have 5 minutes to talk about their answers in pairs. (10 minutes) Step5. Play the disc for the class to listen again and fill in the gaps in Task1. (5 minutes)Step6. Retelling. Ask the class to work in pairs and retell the key points to each other and invite 2 pairs to present to the class. (10 minutes)Step7. Speaking. Ask the class to work in pairs and role-play a conversation based on the information given in Task5. (15 minutes)Step8. Present the 5 questions in Task6. Ask the class to read them through and make prediction about the points that the conversation may cover based on the key words inthe questions. (3 minutes)Step9. Play the disc for the class to listen for the answers to the 5 questions in Task6. After listening, the Ss can have 5 minutes to talk about their answers in pairs. (10 minutes) Step10. Play the disc for the class to listen again and fill in the gaps in Task5. (5 minutes) Step11. Retelling. Ask the class to work in pairs and retell the key points to each other and invite 2 pairs to present to the class. (10 minutes)Step12. Speaking. Ask the class to work in pairs and role-play a conversation based on the information given in Task8. (15 minutes)Step13. Summary.Step14. Assignments:To learn the new words and expressions in the two conversations;To review how to talk about business environment.Intensive ReadingI. Teaching objectives:The Ss are expected to learn:1.the business environment in China;2.the words and expressions;3.the reading skills to find out the general idea and specific information.II. Teaching focus:To learn the business environment in China.III. Teaching difficulty:The reading skills to find out the general idea and specific informationVI. Teaching length: 90 minutesIV. Teaching procedure:Step1. Greet the class and announce the tasks.Step2. Lead-in questions:What do you think about the business environment in China? (2 minutes) Step3. Reading skills: ask the class to skim the passage and outline its logical structure and then talk about their answers in pairs. Ask 2 pairs to present to the class. (20 minutes)Are You Ready to Do Business in ChinaGeneral idea: Doing business in China is profitable, but you can never get fully prepared.1. the economic situation in China1) rapid growth2) sustained growth2. Land of opportunity1）opportunity2) example3. challenges4. cultural barriers5. management dilemma1) dilemma2) employee development6. conclusionStep4. Reading skills: ask the class to scan the passage and find out the answers to Tasks9—11 based on the key words in each question and the outline made in Step3. (20 minutes)Step5. Intensive reading: ask the class to read through the passage in details and mark out the language points that are difficult to understand. (10 minutes)Step6. Language points in the passage. (25-30 minutes)New Words and Expressions1. skyscraper n. very high buildings 摩天大楼2. sustain v. lengthen or extend in duration or space支持, 维持3. precedent n. an example that is used to justify similar occurrences at a later time先例, 惯例4. sheer a. absolute, downright 全然的, 绝对的5. capital n. wealth in the form of money owned by a person or business资本6. margin n. the net sales minus the cost of goods and services sold; gross profit边际7. upheaval n. a state of violent disturbance and disorder as in politics or social conditionsgenerally 剧变, 动乱8. diversity n. the condition or result of being changed多样性9. segmented a. having the whole body divided into successive parts分段的, 细分的10. infrastructure n. the basic structure or features of a system or organization 基础设施11. bureaucratic a. of or relating to or resembling a bureaucrat or bureaucracy官僚的12. red tape n. needlessly time-consuming procedure官样文章, 繁文缛节13. monetary a. relating to or involving money货币的, 金融的14. regulatory a. restricting according to rules or principles管理的, 控制的, 调整的15. staff v. provide with staff配备员工16. medium n. a means for storing or communicating information手段, 媒介, 媒体17. dilemma n. state of uncertainty especially as requiring a choice between equallyunfavorable options困境, 进退两难18. expatriate n. voluntarily absent from home or country移居外国者Difficult sentences1. The growing Pudong district is home to some of the world’s largest businesses and dozens ofresearch centers. 浦东新区不断发展，已经成为一些世界领先的大型公司和许多研究中心云集的地方。
商务英语综合教程第四册
Suggested answer to Q1
It is important that now the boards need to take a more aggressive stance as they face the yet undefined challe10-para. 16)
Failed risk management is the main reason for the downward spiraling economy.
Suggested answer to Q2
The Fed has already suggested stricter regulatory oversight. And the corporate leadership also need to consider a disciplined approach to risk management at the highest level: the Board.
promote the awareness of risk management;
know the importance of management skills to retain staff.
Text 1. Boards Must Take On Risk Management
Pre-reading questions: What is risk management? Is it important for every company? Do you think inadequate risk management would be accountable for financial crisis? And why?
商务英语综合教程第4册Unit2
广告伦理和法律
1 真实宣传
广告必须准确传递产品或服务的信息，避免虚假宣传和误导消费者。
2 保护隐私
广告需要遵守相关法律，尊重消费者的隐私权，禁止未经允许的个人信息使用。
3 遵守规范
广告必须遵守广告行业的道德规范和标准，不得侮辱、欺骗或误导消费者。
3
市场调研
通过分析市场需求和竞争情况，为广 告活动制定合适的策略。
媒体购买
选择适合目标受众的媒体渠道，并购 买广告位，以最大程度地传达广告信 息。
广告预算
分配合理
根据广告目标和企业预算，合理分配资金，确 保广告活动的有效性。
灵活调整
根据市场反馈和效果评估，灵活调整广告预算， 提高广告投资回报率。
媒体规划
目标受众
年龄群体
广告需要针对不同年龄段的消 费者，吸引他们的注意力并满 足他们的需求。
文化群体
考虑不同文化背景的消费者， 传递适合他们的信息，并避免 触犯文化敏感点。
性别群体
根据男性和女性消费者的不同 喜好和需求，设计有针对性的 广告内容。
创建广告活动
1
创意设计
2
设计引人注目的广告素材和概念，使 广告与众不同，并能够吸引目标受众。
选择合适的媒体渠道，如电视、杂志、户外广告等，在不同时间和地点进行广告宣传，以达到最佳效果。
媒体渠道 电视 杂志
户外广告
优势
覆盖面广，视觉冲击力强
针对特定受众，长期发挥作 用
覆盖广泛，可以吸引过往行 人和车辆
劣势 成本高，观众流失率较高 传播速度慢，有限的可视性
受限的创意空间，短暂的观 看时间
传统广告渠道
在公共场所设置广告牌、 广告牌面等，能够覆盖广 泛的目标受众。
商务英语综合教程(中级) Unit 4-《商务英语综合教程》(中级)
《商务英语综合教程》（中级）
Unit 4 Branding
A. orming B. Business Knowledge
◆ Additional Reading C. Business Skills D. Business Actions
◆ Additional Reading E. Highlights Vocabulary Suggested Answers
A. Brainstorming
Please match the brands on the left column with the corresponding Chinese names on the right column.
(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
(9)
(10)
As businesses grow, we work hard ● to ensure_______________ ● to focus on_______________ ● to do our brand in a rush under tight deadlines. Thus we begin losing_______________ There are five steps to structure (or restructure) your brand for
商务英语综合教程4 Unit 4 Business ethics课后答案
Unit 4 Business ethicsExtensive ReadingCorporate Philanthropy Responds to Disasters ExercisesI.Speed Reading ComprehensionRead the text for FIVE minutes, and find the best answer to each of the following questions.1. According to the 2nd paragraph, why some companies faced internal criticismA. These companies have donated too much money to the communities, regardless of theirown capacity.B. These companies ignored the needs of their own employees who were affected by thedisasters.C. The philanthropic programs of these companies were too cheap.D. Corporate had to go back to boards for additional donation resources.2.Why is it that somecompanies are suggested donating cash instead of products when disasters take placeA. Products are often hard to transport and warehouse.B. Using cash in the locality helps rebuild the economy.C. Product may not fit the needs of the beset community.D. All of above.3.Which of the following statement is NOT true with Pitney Bowes Inc.A. It has operated a fund that helps employees out of personal tragedies.B. Its Employee Involvement Fund can reflect employees’ interest and support.C. It has started splitting some of its corporate giving between immediate and long-termassistance in the consideration of the complicated nature of identifying appropriate disaster aid.D. Medical and funeral expenses will not be the focus of its fund.4. According to the text, which of the followingcompany’s foundation is NOTlong-term-focusedA. Baxter InternationalB. MitsubishiC. General Electric Co.D. Pitney Bowes Inc.5.The software module of MicroEdge Inc. helps the company’s community foundation the best in terms of_______.A. free-of-charge serviceB. online serviceC. accountingD. disaster reliefII.VocabularyFill in the blanks with appropriate words from the text. The initial letter of each word has been supplied for you.1.It’s wise to use just as much caution when making your charitable giving decisions as you do when making other decisions affecting your life.2.With soil that has had its biological components destroyed, the first step toward restoration is to stop adding any more chemical fertilizers.3.The global obesity pandemic combined with society's anti-fat bias is more damaging to women than to men, an expert has warned at an international conference.4.Turkey’s two major cities are grappling with water shortages after record-low snow and rain falls in the winter and searing summer temperatures.5.The importers who do not intend clearing the imported goods for "home consumption" straightaway may choose to warehouse the goods.6.The Foundation is a public charity that works with individuals, families, businesses and foundations, serving their philanthropic needs as well as initiating giving programs.7.As the little copyist proceeded with her work, she sent every now and then a responsive glance toward her admirer.8.Beset by rumors, and four months from a primary election, the Mayor yesterday for the first time gave his account of a2007 incident in which he argued with a police officer.9.Like so many others around the world, we are following the devastation caused by the earthquake and tsunami that has hit many parts of Southeastern Asia.10. Some coincidences are small, and seemingly inconsequential, but others have the potential to change lives.A Question of EthicsExercisesI.Reading Comprehension1. Which of the following statements is NOT TRUE withWaterschoot's caseA. It raised the ethical concerns regarding information technology and the managementobligation.B. Waterschootimmediately reported to her boss and the unit's legal counsel about theproblem because there was some crucial information for Lockheed Martin in the template.C. Waterschoot found the competitor’s confidentialinformation before 5 p.m.D. Waterschoot removed the document from the server with the purpose of protecting a competitor of Lockheed Martin’s.2. According to the text, as e-business and IT are developing, companies need to put the following into consideration EXCEPT _______.A. equipping the employees with essential IT ethicsB. establishing a set of ethical guidelines in a companyC. the impacts brought by IT on the employees concernedD. how to deal with the potential problem brought by e-business partnerships3. According to the InformationWeek Research survey, we can infer that _______.A. If your personal data is collected by a health-care company, they are more likely to be sold to third parties than by any other industries.B. Most companies will inform their customers know when specific types of data of theirown are being collected.C. When evaluating the ethical and moral implications of business decisions, a larger number of people will rely on their personal experience only.D. Not many people know some ethical impacts may be brought by their business decisions.4. Paragraph 7 suggests that ________.A. Canon Information Systems Inc is monitoring its employees’ online activities;B. Canon Information Systems Inc’s human resources department tries to make sure thattheir employees are using the Internet in an ethical and legal way;C. James Underwood, manager of IS, reports to the human resources department;D. Canon Information Systems Inc’s human resources department may be violating theprivacy of the employees.5. Companies nowadays concern not only about the employees’awareness of business ethics, but also about________.A. how the employees interact with the information technology in a digital context;B. the safety when the employees are handling the digital devices;C. the protection of the privacy of its customers;D. all of above.。
新标准商务英语综合教程4作文答案
新标准商务英语综合教程4作文答案As an AI language model, I do not possess the specific content of the writing task "New Standard Business English Comprehensive Course 4 Essay Answers". However, I can provide you with a sample answer to a business-related essay question that may help you prepare for your exam.Essay Question:Discuss the impact of globalization on business operations.Sample Answer:Globalization has significantly impacted business operations around the world in various ways. One of the most prominent effects of globalization is the increased interconnectedness of markets, which has led to an expansion of trade and investment opportunities. Companies now have access to a larger pool of potential customers and suppliers, enabling them to reach new markets and tap into new sources of revenue.Another key impact of globalization on businesses is the rise of multinational corporations (MNCs). These large corporations operate in multiple countries and benefit from economies of scale, allowing them to reduce costs and increase profits. MNCs also have the advantage of transferring knowledge andtechnology across borders, leading to innovation and efficiency gains.Furthermore, globalization has led to a more competitive business environment as companies face increased competition from both domestic and foreign firms. This has forced businesses to adapt to changing market conditions, improve their products and services, and streamline their operations to remain competitive.On the other hand, globalization has also raised concerns about job losses, income inequality, and environmental degradation. As businesses expand their operations to low-wage countries, they may outsource jobs and reduce wages inhigh-cost countries, leading to unemployment and income inequality. Moreover, the increased movement of goods and services across borders has raised environmental concerns, such as pollution, resource depletion, and climate change.In conclusion, globalization has brought both opportunities and challenges for businesses. It has opened up new markets, increased competition, and fostered innovation, but it has also raised concerns about job losses, income inequality, and environmental degradation. Companies must navigate thesecomplexities to succeed in the globalized economy and ensure sustainable growth and development.I hope this sample answer helps you in your preparation for the "New Standard Business English Comprehensive Course 4" exam. Feel free to modify the content to better suit your needs. Good luck!。
商务英语综合教程 Unit 4 Business ethics课后答案
Unit 4 Business ethicsExtensive ReadingCorporate Philanthropy Responds to DisastersExercisesI.Speed Reading ComprehensionRead the text for FIVE minutes, and find the best answer to each of the following questions.1. According to the 2nd paragraph, why some companies faced internal criticism?A. These companies have donated too much money to the communities, regardless of theirown capacity.B. These companies ignored the needs of their own employees who were affected by thedisasters.C. The philanthropic programs of these companies were too cheap.D. Corporate had to go back to boards for additional donation resources.2. Why is it that some companies are suggested donating cash instead of products whendisasters take place?A. Products are often hard to transport and warehouse.B. Using cash in the locality helps rebuild the economy.C. Product may not fit the needs of the beset community.D. All of above.3. Which of the following statement is NOT true with Pitney Bowes Inc.?A. It has operated a fund that helps employees out of personal tragedies.B. Its Employee Involvement Fund can reflect employees’ interest and support.C. It has started splitting some of its corporate giving between immediate and long-termassistance in the consideration of the complicated nature of identifying appropriatedisaster aid.D. Medical and funeral expenses will not be the focus of its fund.4. According to the text, which of the following company’s foundation is NOT long-term-focused?A. Baxter InternationalB. MitsubishiC. General Electric Co.D. Pitney Bowes Inc.5. The software module of MicroEdge Inc. helps the company’s community foundation the bestin terms of _______.A. free-of-charge serviceB. online serviceC. accountingD. disaster reliefII.VocabularyFill in the blanks with appropriate words from the text. The initial letter of each word has been supplied for you.1. It’s wise to use just as much caution when making your charitable giving decisions as you dowhen making other decisions affecting your life.2. With soil that has had its biological components destroyed, the first step toward restoration isto stop adding any more chemical fertilizers.3. The global obesity pandemic combined with society's anti-fat bias is more damaging towomen than to men, an expert has warned at an international conference.4. Turkey’s two major cities are grappling with water shortages after record-low snow and rainfalls in the winter and searing summer temperatures.5. The importers who do not intend clearing the imported goods for "home consumption"straightaway may choose to warehouse the goods.6. The Foundation is a public charity that works with individuals, families, businesses andfoundations, serving their philanthropic needs as well as initiating giving programs.7. As the little copyist proceeded with her work, she sent every now and then a responsiveglance toward her admirer.8. Beset by rumors, and four months from a primary election, the Mayor yesterday for the firsttime gave his account of a 2007 incident in which he argued with a police officer.9. Like so many others around the world, we are following the devastation caused by theearthquake and tsunami that has hit many parts of Southeastern Asia.10. Some coincidences are small, and seemingly inconsequential, but others have the potential tochange lives.A Question of EthicsExercisesI.Reading Comprehension1. Which of the following statements is NOT TRUE with Waterschoot's case?A. It raised the ethical concerns regarding information technology and the managementobligation.B. Waterschoot immediately reported to her boss and the unit's legal counsel about theproblem because there was some crucial information for Lockheed Martin in thetemplate.C. Waterschoot found the competitor’s confidential information before 5 p.m.D. Waterschoot removed the document from the server with the purpose of protecting acompetitor of Lockheed Martin’s.2. According to the text, as e-business and IT are developing, companies need to put thefollowing into consideration EXCEPT _______.A. equipping the employees with essential IT ethicsB. establishing a set of ethical guidelines in a companyC. the impacts brought by IT on the employees concernedD. how to deal with the potential problem brought by e-business partnerships3. According to the Information Week Research survey, we can infer that _______.A. If your personal data is collected by a health-care company, they are more likely to besold to third parties than by any other industries.B. Most companies will inform their customers know when specific types of data of theirown are being collected.C. When evaluating the ethical and moral implications of business decisions, a largernumber of people will rely on their personal experience only.D. Not many people know some ethical impacts may be brought by their businessdecisions.4. Paragraph 7 suggests that ________.A. Canon Information Systems Inc is monitoring its employees’ online activities;B. Canon Information Systems Inc’s human resources department tries to make sure thattheir employees are using the Internet in an ethical and legal way;C. James Underwood, manager of IS, reports to the human resources department;D. Canon Information Systems Inc’s human resources department may be violating theprivacy of the employees.5. Companies nowadays concern not only about the employees’ awareness of business ethics,but also about ________.A. how the employees interact with the information technology in a digital context;B. the safety when the employees are handling the digital devices;C. the protection of the privacy of its customers;D. all of above.。
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Step5. Intensive reading: ask the class to read through the passage in details and mark out the language points that are difficult to understand. (10 minutes)
Unit 4 Tariff Barriers
Listening and speaking Intensive Reading Fast reading and Case Study Grammar and Writing
Listening and speaking
I. Teaching objectives Ss are expected to learn to: 1. listen for specific information about tariffs and international trade; 2. listen for specific information to fill in the gaps in the conversations; 3. retell the main points heard; 4. role-play and practice asking for information about tariffs and international trade.
Step5. Play the disc for the class to listen again and fill in the gaps in Task1. (5 minutes)
Step6. Retelling. Ask the class to work in pairs and retell the key points to each other and invite 2 pairs to present to the class. (10 minutes)
To learn the new words and expressions in the two conversations;
To review how to ask for information about tariffs and international trade.
Intensive Reading
Step7. Speaking. Ask the class to work in pairs and role-play a conversation based on the information given in Task5. (15 minutes)
Step8. Present the 5 questions in Task6. Ask the class to read them through and make prediction about the points that the conversation may cover based on the key words in the questions. (3 minutes)
Step4. Reading skills: ask the class to scan the passage and find out the answers to Tasks9—11 based on the key words in each question and the outline made in Step3. (20 minutes)
9.elaborate
adj. detailed详尽的
10. valuation
n. process of deciding
the value of sth. or sb.计算；评价，估价
11. enumerate 举,枚举
v. specify individually列
12.negotiate
Tariff Barriers
General idea: The rules of workplace social etiquette centre on being respectful of others.
✓the definition and purpose of tariffs ✓the definition of tariff barriers ✓classification of tariffs ✓tariff schedule ✓import tariffs ✓protectionism and its consequences ✓the necessity of the existence of tariff barriers
Step4. Play the disc for the class to listen for the answers to the 5 questions in Task2. After listening, the Ss can have 5 minutes to talk about their answers in pairs. (10 minutes)
opposition to阻碍; 劝阻
3. obstacle
n. sth. in the way that stops
progress障碍，干扰；妨害物
4. specialization n. making something suitable for a special purpose专业化
5. promote
v. help to organize and
start促进；提升；发扬；推销
6. vulnerable
a. being liable ห้องสมุดไป่ตู้o be damaged
有弱点的；易受伤害的；易受攻击的
7. conversely way相反地
modity
ad. in a contrary or opposite n. goods商品, 货物
Step6. Language points in the passage. (25-30 minutes)
New Words and Expressions
1. interchangeably ad. in an interchangeable manner可交换地
2. discourage
v. try to prevent; show
I. Teaching objectives: The Ss are expected to learn: 1.the knowledge about tariff barriers; 2.the words and expressions; 3.the reading skills to find out the general idea and specific information.
Step10. Play the disc for the class to listen again and fill in the gaps in Task5. (5 minutes)
Step11. Retelling. Ask the class to work in pairs and retell the key points to each other and invite 2 pairs to present to the class. (10 minutes)
Step9. Play the disc for the class to listen for the answers to the 5 questions in Task6. After listening, the Ss can have 5 minutes to talk about their answers in pairs. (10 minutes)
v. discuss the terms of an
arrangement谈判; 磋商
13.concession n a contract granting the right to operate a subsidiary business.特许权，优惠
14. retain
v. keep保持
15. monopoly
Step2. Lead-in Questions (3minutes) 1. What is the function of tariff barriers? 2. How does free trade benefit countries? Please list the benefits as many as you can.
Step3. Present the 5 questions in Task2. Ask the class to read them through and make prediction about the points that the conversation may cover based on the key words in the questions. (3 minutes)
II. Teaching focus: To learn the knowledge about tariff barriers. III. Teaching difficulty: The reading skills to find out the general idea and specific information VI. Teaching length: 90 minutes IV. Teaching procedure:
n. complete possession
of trade垄断；垄断者；专卖权
16. frown 眉；不同意
v. to express displeasure皱
17. quota