阿里巴巴排名规则(阿里内部培训)
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How to get top page product ranking?
2015-12-22 Global Training Team
Why Product Ranking is so important?
Views
• Product Ranking
Clicks
Inquiries
wenku.baidu.com
Buyer Search & Product Ranking
Keyword List-how to sort out keywords
Keyword List-how to compare keywords
Keyword List-how to compare keywords
Keyword List-Popular Keywords and Smart Keywords
Popular Search and Smart Keywords are system-recommended keywords based on suppliers and buyers’ behavior.
Keyword List
Keyword List-Concept
Keywords are not all that you or buyers search, they have to make sense for both buyers and sellers. Usually we check the spelling and search frequencies of keywords and decide the priorities to cover them accordingly. Usually buyers search by some keywords first and then use filters for accurate match instead of using too specific keywords We will provide the tool to Gold Suppliers so that they can figure out the keyword list based on which they can post products in the best way. Gold Suppliers have to balance general and specific keywords and get good product rankings for them, which will be the best way for product exposure.
Product Information Quality
Buyer Preference
Account Maintenance
Product Showcase Showcases are visible in Gold Suppliers’ mini-site and they can help Gold Suppliers to highlight new products or best sellers. Showcase Products can get better ranking than non-showcase products while all other factors are got in product listings. Showcases are very strong tool for Gold Suppliers to get top page rankings Gold Suppliers can always change showcase products to cover more keywords and get top page rankings for them.
How buyers search product by keywords?
Search Filter-Category
Search Filter-Product Features
Search Filter-Supplier Features
Ranking Slots available at the 1st page There are totally 38(default) ranking slots at the 1st page of search result Fix Ranking Banner (No.1 only) and P4P( pay for performance or cost per click) as “ Sponsored Listing” only available for China Gold Suppliers only. All the other ranking slots which haven’t been engaged by No.1 Ranking Banner and P4P sponsored Listing products ( No.1-No.5 or No.2-No.6) are all available for organic posting.
How to check product ranking status?
The Ranking Status of my Keywords
Core Elements for Product Ranking
Product Ranking Principles
Account Maintenance
Product Ranking
Product Information
Buyer Preference
Relevance of Product Descriptions
Accurate Match
Relevance of Product Category
Filtered
Trick Search
Core Elements
2015-12-22 Global Training Team
Why Product Ranking is so important?
Views
• Product Ranking
Clicks
Inquiries
wenku.baidu.com
Buyer Search & Product Ranking
Keyword List-how to sort out keywords
Keyword List-how to compare keywords
Keyword List-how to compare keywords
Keyword List-Popular Keywords and Smart Keywords
Popular Search and Smart Keywords are system-recommended keywords based on suppliers and buyers’ behavior.
Keyword List
Keyword List-Concept
Keywords are not all that you or buyers search, they have to make sense for both buyers and sellers. Usually we check the spelling and search frequencies of keywords and decide the priorities to cover them accordingly. Usually buyers search by some keywords first and then use filters for accurate match instead of using too specific keywords We will provide the tool to Gold Suppliers so that they can figure out the keyword list based on which they can post products in the best way. Gold Suppliers have to balance general and specific keywords and get good product rankings for them, which will be the best way for product exposure.
Product Information Quality
Buyer Preference
Account Maintenance
Product Showcase Showcases are visible in Gold Suppliers’ mini-site and they can help Gold Suppliers to highlight new products or best sellers. Showcase Products can get better ranking than non-showcase products while all other factors are got in product listings. Showcases are very strong tool for Gold Suppliers to get top page rankings Gold Suppliers can always change showcase products to cover more keywords and get top page rankings for them.
How buyers search product by keywords?
Search Filter-Category
Search Filter-Product Features
Search Filter-Supplier Features
Ranking Slots available at the 1st page There are totally 38(default) ranking slots at the 1st page of search result Fix Ranking Banner (No.1 only) and P4P( pay for performance or cost per click) as “ Sponsored Listing” only available for China Gold Suppliers only. All the other ranking slots which haven’t been engaged by No.1 Ranking Banner and P4P sponsored Listing products ( No.1-No.5 or No.2-No.6) are all available for organic posting.
How to check product ranking status?
The Ranking Status of my Keywords
Core Elements for Product Ranking
Product Ranking Principles
Account Maintenance
Product Ranking
Product Information
Buyer Preference
Relevance of Product Descriptions
Accurate Match
Relevance of Product Category
Filtered
Trick Search
Core Elements