体验英语第四册unit5_business_ethics
大学体验英语第四册 unit5
The Department of College English
Warm-up Activity
3. Have you or your friends ever been cheated by a manufacturer? Describe your experience to your partner. 4. How to make great profits without cheating?
The Department of College English
Culture Notes
(1)
Corporate Social Responsibility: sustainability, stakeholder theory, triple bottom line, etc. Workplace Issues: labor and employment practices, monitoring, work/life balance, etc. Product and Brand: consumer safety, reputation, intellectual property, and strategic marketing.
Passage A
The Moral Advantages: How to Succeed in Business by Doing the Right Thing
The Department of College English
Warm-up Activity
1. What do you know about business ethics? 2. What is your impression of business people in China? Do you think all the business people are frauds? Why?
大学体验英语第四册_unit5剖析
in business. More and more people, esp some CEOs in big companies have realized the importance of business ethics by trial and error. On the other hand, the traditional focus of business ethics is on the morality of action. This results in conclusions about which business practices are acceptable and which are not. For example, employees have ethical right. When a business practice violates these rights, this practice is unethical.
business success? 3.What a role does individual moral
judgment play in our life?
Department of College English
Language Points
haunt v. — If sth. unpleasant haunts you, you
Department of College English
Culture Notes
Department of College English
Warm-up Activities:
Questions for discussion 1. What do you know about Wall
英语汉译英及翻译整理---适合六级、四级翻译准备
大学体验英语四（综合教程）Unit 1Men and Women's PrejudicesPassage A: The Unsung Heroes: What About Working Dads?1.随着职务的提升，他担负的责任也更大了。
(take on)With his promotion, he has taken on greater responsibilities.2. 他感到他再没有必要对约翰承担这样的责任。
（make a commitment）He felt he did not have to make such a commitment to John any more.3. 闲暇时玛丽喜欢外出购物，与她相反，露茜却喜欢呆在家里看书。
(as opposed to)Mary likes to go shopping in her spare time, as opposed to Lucy, who prefers to stay at home reading.4. 充其量可以说他有抱负，用最糟糕的话来说，他是一个没有良心(conscience)或没有资格的权力追求者。
（at best, at worst）At best he's ambitious, at worst a power-seeker without conscience or qualifications.5. 我们已尽全力说服他，但是却毫无进展。
（strive，make no headway）We have striven to the full to convince him, but we have made no headway.Passage B: A Manifesto for Men.Think about it1.因特网的普及给人们提供了迅速、方便地获取信息的机会。
(access to)The popularity of Internet provides people with quick and convenient access to information.2.既然他不同意这个计划，再考虑此事就没有多大意义。
大学体验英语视听说教程4第5单元答案
⼤学体验英语视听说教程4第5单元答案Unit 5 Facing Business CrisisFamous QuoteThe successful man will profit from his mistakes and try again in a different way.－ Dale CarnegieDale Breckenridge Carnegie (1888-1955): An American writer and lecturer and thedeveloper of famous courses in self-improvement, salesmanship,corporate training, public speaking and interpersonal skills.Born in poverty on a farm in Missouri, he was the author of Howto Win Friends and Influence People, first published in 1936, amassive bestseller that remains popular today. He also wrote abiography of Abraham Lincoln, titled Lincoln the Unknown, andseveral other books.Unit OverviewBusiness in post-modern era has found its way into all walks of life, affecting individuals’lives, social economy and politics as a whole. Globalization facilitates business expansion on one hand and speeds up the economic integration and interdependence on the other. In this unit, students will get to know the global business and economic crises through real-life cases and see how these crises can be dealt with. Listening and speaking activities in this unit will inspire students to learn to face difficulties and handle their study careers to their best advantages.In this unit, you will1.get to know business and economic crises through listening, viewing and reading2.talk about how to face crises in real life through guided activities3.conduct a poll on “Obstacles University Students Face and Various Ways They Useto Overcome Them” with your peers4.learn useful words and expressions5.learn to reflect on your own learning and comment on that of your peers6.learn to think independently, critically and creativelyBackground Information2009–2010 Toyota vehicle recallsThree separate but related recalls of automobiles by Toyota Motor Corporation occurred at the end of 2009 and start of 2010. Toyota initiated the recalls, the first two with the assistance of the . National Highway Traffic Safety Administration (NHTSA), after several vehicles experienced unintended acceleration. The first recall, on November 2, 2009, was to correct a possible incursion of an incorrect or out-of-placefront driver’s side floor mat into the foot pedal well, which can cause pedal entrapment. The second recall, on January 21, 2010, was begun after some crashes were shown not to have been caused by floor mat incursion. This latter defect was identified as a possible mechanical sticking of the accelerator pedal causing unintended acceleration, referred to as Sticking Accelerator Pedal by Toyota. The original action was initiated by Toyota in their Defect Information Report, dated October 5, 2009, amended January 27, 2010. Following the floor mat and accelerator pedal recalls, Toyota also issued a separate recall for hybrid anti-lock brake software in February 2010.As of January 28, 2010, Toyota had announced recalls of approximately million vehicles for the pedal entrapment/floor matproblem, and an additional million vehicles for the accelerator pedal problem. Approximately million vehicles are subject to both. The next day, Toyota widened the recall to include million vehicles in Europe and 75,000 in China. By then, the worldwide total number of cars recalled by Toyota stood at 9 million. The number of alleged victims and reported problems sharply increased following the recall announcements, which were heavily covered by U.S. media, although the causes of individual reports were difficult to verify. Government officials, automotive experts, Toyota, and members of the general public contested the scope of the sudden acceleration issue and the veracity of victim and problem reports. The recalls further led to NHTSA and Toyota investigations, along with multiple lawsuits.Topic Preview1. Read the passage on page X and learn the useful expressions related to business crisis.2. Log on line and search for information concerning specific cases about business and economic crises.Lesson OneLead inTask 1 Describing the PictureTask 2 Reflecting on the Readingquestions.1.According to the passage, what did Toyota fail to notice as it grew to become theworld’s largest automaker?Answer: Toyota failed to adjust its corporate structure to accommodate its altered scale and have overlooked fundamental principles that used to underpin its business.2．Where does Toyota manufacture its accelerator pedals?Answer: Toyota accelerator pedals are produced both by Denso of Japan and CTS of Elkhart, Indiana, US.3.What are the reasons that the two Toyota accelerator suppliers produced acceleratorpedals of different quality?Answer: The Denso and CTS mechanisms use different wiring harnesses. In other words, Toyota, the master of communization, neglected to ensure that identical parts from two suppliers were, in fact, identical.4.Why do problems in Toyota get lost and solutions get delayed when Toyota is managedin the present way?Answer: Toyota employs a chimney managerial approach in which complaints from customers in U.S. would travel first to sales headquarters in Japan, and then to manufacturing for implementation. Only after that would it find its way back to the U.S.5.According to the passage, what should Toyota do in order to deal with this businesscrisis?Answer:It needs to modernize its corporate structure, revisit the basic elements of its product development system, andreconsider the impact of its aggressive cost-cutting.appropriate meaning in the right-hand column.1.get stuck A.to make something such as a business, organization etc. work more simply and effectively2.hearing B.to describe a rate of increase which becomes quicker and quicker as the thing that increases becomes larger3.accelerate C.to be pushed into or through and stay there4.corporation D.an official meeting that is held to collect the facts about an event or a problem5.automaker E.speed up6.woe F. a large company or group of companies that is controlled together as a single organization7.streamline G.great problems or troubles8.exponentially H.car manufacturerKey: 1-C 2-D 3-E 4-F 5-H 6-G 7-A 8-BAudio StudioWord Bank1.recall n.an occasion when someone orders the return ofproducts made by a company 召回2.circuit n. a closed system of wires or pipes through which electricity or liquid can flow 电路3.pedal n. a small part of a machine or object which ispushed down with the foot to operate or move themachine or object 踏板4.electrical adj.related to electricity 电的，有关电的5.claim n. a statement that something is true or is a fact,although other people might not believe it 声明，主张6.handle v. to deal with, have responsibility for, or be incharge of 处理，操作7.approach n. a way of considering or doing something ⽅法，途径/doc/7aef1bc34b7302768e9951e79b89680203d86bb7.html plaint n.when someone says that something is wrong or notsatisfactory 诉苦，抱怨，牢骚9.have an impact on to have an influence on sth. 影响到10.Congress美国国会11.Akio Toyoda⼈名，丰⽥汽车集团现任总裁12.Jim Lentz⼈名Listen to the audio clip, and choose the right answers to the questions.1.What is the audio clip mainly about?A) Toyota recalls around the worldB) Toyota recall hearings in US congressC) The development of Toyota Corporation.2.What might be the cause for the car to accelerate suddenly?A) A short circuit.B) Floor Mats.C) Stuck gas pedal.Teaching Tips1.This task is designed to train students to focus on important details.2.Ask students to read the statements quickly and prepare for the listening.3.Play the audio clip again and draw students’ attention t o the detailed information.4.Allow students some time to complete the statements.5.Ask students to repeat the sentences and memorize the key phrases or sentencestructures.Repeat the sentences after you have completed them./doc/7aef1bc34b7302768e9951e79b89680203d86bb7.html Congress is looking at some of the problems that Toyota’s been having withvehicle recalls and examining how the carmaker has responded to the situation.2.An engineering firm that was hired by Toyota to check out the claim found the samething.3.Akio Toyoda, the president of the entire Toyota corporation, has announced newsafety measures that the company plans to take from here on out.ScriptUS Congress is looking at some of the problems that Toyota’s been having with vehicle recalls and examining how the carmaker has responded to the situation. You’ve heard all about this: millions of vehicles affected by issues with floor mats and gas pedals that might get stuck. US Congress is holding a few days of hearings to get some information about it. Yesterday, they heard from one expert who said it could be an electrical issue. He says there’s a possibility that a short circuit might cause a car to suddenly accelerate. An engineering firm that was hired by Toyota to check out the claim found the same thing. But Toyota’s U.S. sales chief, Jim Lentz, says the electrical system isn’t the problem.When asked about how the company handled customer complaints, Lentz said that Toyota focused more on technical issues rather than looking at the possibility of accelerator pedals that get stuck. He called that approach a mistake and apologized for it. In fact, Toyota has repeatedly apologized for the safety issues, and it’s working to repairStudioWord Bank1.plunge v.to (cause someone or something to) move or fallsuddenly and often a long way forward, down or intosomething 跳进，陷⼊2.congressional a.belonging or related to the US Congress ⼤会的，国会的3.accelerator n.the pedal (= part that you push with your foot) in avehicle that makes it go faster 加速器4.sticking a.made of or covered with a substance that stays fixedto any surface it touches 粘的5.multiple a.very many of the same type, or of different types 多样的，多重的6.analyst n.someone whose job is to study or examine something indetail 分析家，分析者7.reassure v.to comfort someone and stop them from worrying 使……安⼼，打消……的疑虑8.boardroom n. a room where the people who control a company ororganization meet （董事会）会议室9.remarkably adv.surprisingly 显著地10.third-quarter n.July, August and September of a year 第三季度11.out of sight beyond one’s range of vision 视线看不见的地⽅12.press conference a meeting at which a person or organization makes apublic statement and reporters can ask questions 记者招待会Complete the following statements with the phrases given below. Predict what will be talked about in the video. Then check your answers after watching the video clip.a problem with drawing alarm made any publicappearancewent wrong with an enormous numberto the surprise ofof1.The automaker’s worldwide woes are drawing alarm from Japan’s Economy, Trade andIndustry ministry.2.In the US, law makers on Capitol Hill called for congressional hearings toinvestigate what went wrong with the auto giant’s accelerator pedals.3.But if there is a problem with one part, he says, it will spread to many modelsand an enormous number of vehicles, and in this case millions of Toyota cars from Europe, the US and China, exponentially damaging the brand.4.Toyota’s president Akio Toyoda has not made any public appearance to protect hiscompan y’s reputation.5.Toyota’s boardroom has been remarkably silent to the surprise of industry watchers. Task 2 Checking Your Comprehension1.How much did Toyota stocks plunge down ending the week?Answer: Toyota stocks plunged ending the week down 12 percent.2. Why did law makers on Capitol Hill call for congressional hearings?Answer: They want to investigate what went wrong with t he auto giant’s accelerator pedals.3. By which supplier was the accelerator of problems made according to Toyota?Answer:It was made by supplier CTS in Indiana.4. What is expected from Toyota CEO at press conferences?Answer:In Japan, CEO apologies at press conferences are expected5. What report is Toyota said to reveal next week?Answer: Toyota is said to report third-quarter earnings next week.Watch the video clip once again and complete the table.ScriptToyota’s Impact on JapanToyota’s executives remained out of sight, as a recall of millions of the company’s cars continued to spread around the globe. Toyota stocks plunged ending the week dow n 12 percent. The automaker’s worldwide woes are drawing alarm from Japan’s Economy, Trade and Industry Ministry.The scale of this recall is large, says Masayuki Naoshima, Toyota must deal with this issue properly and act to maintain consumer trust. In the US, lawmakers on Capitol Hill called for congressional hearings to investigate what went wrong with the auto giant’s accelerator pedals. And reports to US investigators: cars sped out of control. The driver’s reporting th e gas pedal’s stick ing.Toyota says the problem is with this part of the accelerator made by supplier CTS in Indiana, though CTS says the accelerators were built to Toyota’s specifications. As part of Toyota’s global expansion plan, the automaker streamlined production, so one part will fit multiple car models around the world.That cuts costs, says industry analyst Tatsuya Mizuno. But if there is a problem with one part, he says, it will spread to many models and an enormous number of vehicles, and in this case millions of Toyota cars from Europe, the US and China, exponentially damaging the brand. While Toyota has made a number of statements to reassure consumers and indicate it’s working on the problem, Toyota’s president Akio Toyoda has not made any public ap pearance to protect his company’s reputation. In Japan, where CEO apologies at press conferences are expected, Toyota’s boardroom has been remarkably silent to the surprise of industry watchers.---Yes.---Do you think that they need to deliver a strong message?---I think so, I think so, immediately.Not just overseas consumers, say many on the streets of Tokyo, but for Japan’s economy so deeply tied with the high quality of its automobiles.For the Japanese economy, it could be a serious problem, says Yuichi Kida, China and Korea are right behind us.SourceSpeaking WorkshopExpressions & Structures to UseTask 1 Summarizinglearned in the video clip. Then prepare an oral presentation with the help of the tips.… continued to spread around the globe…… the problem is with …… damage the brand …… stocks plunged down…… have great impact on…… statements to reassure…boardroom has been silent ……made no response…Task 2 Solving the ProblemWork with your peers on the situation below and try to come up with a solution to the problem described. You are expected to share your ideas and justify yourself in this process. Use as many phrases from the “Expressions & Structures to Use” box as possible.Situation1.Work in groups of four. One student should act as a sales manager of Toyota, andthe others should act as Toyota customers. One customer has encountered the problem of a sticking gas pedal in his Toyota car and comes to the dealer seeking for help.Another customer finds his Toyota car in good condition but comes over to ask something about the recall. The third customer is a potential car buyer. They come to the dealer at the same time and the sales manager needs to deal with their questions and inquiries.2.You have 15 minutes to discuss within your own group.3.Several groups will be selected to present their role plays. The rest of the classwill vote for the one they feel happiest to support in each group’s performance.Project BulletinWork on the following real-life project with your group members and present your report in the next class.Real-life ProjectWork in a group of six to eight. As a workgroup from the campus TV channel, you want to make a program entitled “Obstacles University Student s Face and Various Ways They Take to Overcome T hem”. Design a questionnaire to gather information about what obstacles college students are faced with and how they cope with those difficulties. Ask students in your university to fill in the questionnaire. Summarize and analyze the answers. Then present a report in the next class on the pollwhich includes the conclusion on the obstacles university students face and the ways they use to overcome those difficulties. Lesson TwoLead inTask 1 Brainstorming1.Do you always bargain when shopping? Why?Answers: shortage of money; mistrust of businessmen; enjoy bargaining; habit. 2.What would you do if you were a billionaire?Answers:buying houses, cars, etc.; investment; traveling; education abroad; charity; doing your own business; sharing with family members.appropriate meaning in the right-hand column.1.literally A. a serious accident or bad event causing damage or suffering2.stance B.feeling a dislike of something which you find unpleasant orunacceptable3.recession C.simply or just4.soaring D. a particular way of standing5.reckless E. a period when the economy of a country is not successful andconditions for business are bad6.dime F.rising very quickly7.calamity G.an American or Canadian coin which has the value of ten cents8.distasteful H.doing something dangerous and not worrying about the risksand the possible resultsKey: 1-C 2-D 3-E 4-F 5-H 6-G 7-A 8-BAudio StudioWord Bank1.justify v.to give or to be a good reason for 证明……是正当的2.sanctify v.to make an event or place holy 神圣化3.realm n.an area of interest or activity 领域4.extravagant adj. extreme and unreasonable 过分的，放纵的5.conscience n.the part of you that judges how moral your own actions areand makes you feel guilty about bad things that you havedone 良⼼6.accountable adj.being completely responsible 应负责任的2.Ask students to go over the questions and make their choices quickly.3.Tell them not to worry about individual words but to focus on understanding thewhole passage.4.Play the audio clip and ask the students to make the correct choices.1.What is the audio clip mainly about?A) Business should be moral.B) Business is just business.C) Business has to follow the rule of making profits.2.Why is the morality of business important?A) Morality in the business field is deteriorating day by day.B) Morality in business can help people making more money..C) Business has great power over the well-being of the world.Task 2 Checking the FactsTeaching Tips1.This task is designed to train students to focus on important details and usefulsentence structures.2.Play the audio clip again and ask students to answer the questions.3.Allow students some time to finish this task, and then check their answers.1.Who should hold the responsibility for business’ lack of conscience?Answer:1) Systems constructed around business.2) Individual leaders must also be held accountable.3) Shareholders are also to blame.2. Why is business personal?Answer: Because 1) it directly affects our lives and our futures.2) every one of us can use it to choose the sort of world we wantto be part of building.3. What is Google’s motto?Answer:Don’t be evil.ScriptThe phrase “it’s just business” is often used to justify morally questionable behavior. The immense power business exertsover the well-being of this planet makes the issue of morality in business more important than ever.Outside of the “sanctified” realm of business, where profit rules above all else, most of us are pretty good at knowing good from bad. Strangely though, we have beenAdapt fromVideo StudioWord Bank1.address v.to give attention to or deal with a matter or problem 从事，忙于2.turmoil n. a state of confusion, uncertainty or disorder 骚动，混乱3.oversight n. a mistake made because of a failure to notice something 失察，疏忽4.teeter v.to appear to be about to fall while moving or standing 摇摇欲坠5.overwhelm v.to cover suddenly and completely 淹没，覆没6.institution n. a large and important organization, such as a universityor bank 公共机构7.unleash v.to release suddenly a strong, uncontrollable and usuallydestructive force 释放8.rigorous adj. severe or strict 严格的9.transparency n.the characteristic of being easy to see through透明度10.bailout n.when someone helps a person or organization that is indifficulty, usually by giving or lending them money 救援⾏动talked about in the video. Then check your answers after watching the video clip.go by come into office in pursuit ofdig one’s way out put into place on the brink ofin the first place1.Rarely does a day go by that I do not hear from folks who are hurt.2.But even as we work tirelessly to dig our way out of this hole, it is importantthat we address what led us into such a deep mess in the first place.3.These financial firms took huge, reckless risks in pursuit of short-term profitsand soaring bonuses.4.Little more than a year ago, many of the largest and oldest financial firms in theworld teetered on the brink of collapse.5.But when my administration came into office, we put in place rigorous rules foraccountability and transparency.Task 2 Checking Your ComprehensionWatch the video clip. Identify the incorrect information in the following statements, and make corrections where necessary.1. More than ten million Americans have lost their jobs over the past two years.Correction: Over the past two years, more than seven million Americans have lost their jobs.2. Largest and oldest financial firms in U.S. haven’t been on the brink of collapse.Correction: Little more than a year ago, many of the largest and oldest financial firms in the world teetered on the brink of collapse3. This financial crisis pulled the American economy into the second Great Depression.Correction: This financial crisis nearly pulled the entire economy into a second Great Depression.4. To provide financial institutions in crisis with funds to survive the turmoil was not necessary.Correction:To provide financial institutions in crisis with funds to survive the turmoil was a distasteful but necessary thing to do.5. The Obama administration needs to provide more funds to the banks in order to help them survive.Correction: The Obama administration has now recovered most of the money the government provided to the banks.SourceSpeaking WorkshopTask 1 Summarizinglearned in the video clip. Then prepare an oral presentation with the help of the tips.Tips…has undergone a great crisis ……was started by the financial sector.…was caused by …… pull the American economy into …In order to avoid …, … started a bailout program ……came into office …, …put in place strict rules …… has been returned.…going to collect …Debate on the motion Honesty is necessary for business success. Read through the Pros and Cons of the motion provided in the box, and develop your own arguments. During the debate, you are expected to justify yourself, challenge the opposite view and respond to your opponents properly and skillfully. Pros:win trustsustainable growth… Cons: aim to make profits greedy human nature …Alternative debate: Obstacles help one ’s success.Teamwork showTask 1 Team ReviewIn each group, discuss with each other how you designed and researched your project and reflect on what you have learnt in the process. You should consider the areas of agreement and disagreement that arose in your group.Task 2 Project ReportPresent your project to the class and hand in your report. Include in your comments to the class reflections on the areas ofagreement and disagreement within your group。
大学英语精读第四册UnitFive内容分析
大学英语精读第四册UnitFive内容分析大学英语精读第四册Unit Five内容分析导语：很多医生都有这样的困境，说出病人的真实情况还是有所隐瞒，下面是一篇谈论这方面的英语课文，欢迎大家来阅读。
TextIs it ever proper for a medical doctor to lie to his patient? Should he tell a patient he is dying? These questions seem simple enough, but it is not so simple to give a satisfactory answer to them. Now a new light is shed on them.TO LIE OR NOT TOLIE—THE DOCTOR'S DILEMMASissela BokShould doctors ever lie to benefit their patients -- to speed recovery or to conceal the approach of death? In medicine as in law, government, and other lines of work, the requirements of honesty often seem dwarfed by greater needs: the need to shelter from brutal news or to uphold a promise of secrecy; to expose corruption or to promote the public interest.What should doctors say, for example, to a 46-year-old man coming in for a routine physical checkup just before going on vacation with his family who, though he feels in perfect health, is found to have a form of cancer that will cause him to die within six months? Is it best to tell him the truth? If he asks, should the doctors deny that he is ill, or minimize the gravity of the illness? Should they at least conceal the truth until after the family vacation?Doctors confront such choices often and urgently. At times, they see important reasons to lie for the patient's own sake; in their eyes, such lies differ sharply from self-serving ones.Studies show that most doctors sincerely believe that the seriously ill do not want to know the truth about their condition, and that informing them risks destroying their hope, so that they may recover more slowly, or deteriorate faster, perhaps even commit suicide. As one physician wrote: "Ours is a profession which traditionally has been guided by a precept that transcends the virtue of uttering the truth for truth's sake, and that is 'as far as possible do no harm.'"Armed with such a precept, a number of doctors may slip into deceptive practices that they assume will "do no harm" and may well help their patients. They may prescribe innumerable placebos, sound more encouraging than the facts warrant, and distort grave news, especially to the incurably ill and the dying.But the illusory nature of the benefits such deception is meant to produce is now coming to be documented. Studies show that, contrary to the belief of many physicians, an overwhelming majority of patients do want to be told the truth, even about grave illness, and feel betrayed when they learn that they have been misled. We are also learning that truthful information, humanely conveyed, helps patients cope with illness: helps them tolerate pain better, need less medicine, and even recover faster after surgery.Not only do lies not provide the "help" hoped for by advocates of benevolent deception; they invade the autonomy of patients and render them unable to make informed choices concerning their own health, including the choice of whether to be patient in the first place. We are becoming increasingly aware of all that can befall patients in the course of their illness when information is denied or distorted.Dying patients especially -- who are easies to mislead andmost often kept in the dark -- can then not make decisions about the end of life: about whether or not they should enter a hospital, or have surgery; about where and with whom they should spend their remaining time; about how they should bring their affairs to a close and take leave.Lies also do harm to those who tell them: harm to their integrity and, in the long run, to their credibility. Lies hurt their colleagues as well. The suspicion of deceit undercuts the work of the many doctors who are scrupulously hones with their patients; it contributes to the spiral of lawsuits and of "defensive medicine," and thus it injures, in turn, the entire medical profession.Sharp conflicts are now arising. Patients are learning to press for answers. Patients' bills of rights require that they be informed about their condition and about alternatives for treatment. Many doctors go to great lengths to provide such information. Yet even in hospitals with the most eloquent bill of rights, believers in benevolent deception continue their age-old practices. Colleagues may disapprove but refrain from objecting. Nurses may bitterly resent having to take part, day after day, in deceiving patients, but feel powerless to take a stand.There is urgent need to debate this issue openly. Not only in medicine, but in other professions as well, practitioners may find themselves repeatedly in difficulty where serious consequences seem avoidable only through deception. Yet the public has every reason to be wary of professional deception, for such practices are peculiarly likely to become deeply rooted, to spread, and to erode trust. Neither in medicine, nor in law, government, or the social sciences can there be comfort in the old saying, "What you don't know can't hurt you."New Wordsdilemman. a situation in which one has to make a choice between two equally unsatisfactory things; a difficult choice 窘境，进退两难benefitvt. do good to 有益于recoveryn. the process or fact of getting back to a former state of good health; the state of recovering or being recoverd 痊愈;复得concealvt. hide, keep from being seen or known 隐瞒linen. a business, profession, trade, etc. 行业dwarfvt. cause to appear small by comparison 使矮小，使相形见绌n. a person, animal, or plant of much less than the usual size 矮小;矮小的动(植)物sheltervi. take shelter; find protection 躲避vt. provide shelter for; protect 掩蔽;庇护brutala. cruel, severeupholdvt. support 支撑;维护secrecyn. the practice of keeping secrets; the state of being secret exposevt. disclose; leave uncovered or unprotected 揭露;暴露corruptionn. dishonesty; immoral behaviour 腐化，道德败坏promotevt. help to grow or develop; raise in rank, condition, or importance 促进，推进;提升checkupn. a general medical examinationminimizevt. reduce to the smallest possible amount or degreegravityn. the quality of being serious critical 严重性confrontvt. meet face to face; oppose (勇敢地)面对;对抗urgentlyad. in an urgent manner 紧急地，急迫地urgent a.self-servinga. serving one's own interests; seeking advantage for oneself 利已的recovervi. get well; get back to a normal conditiondeterioratev. (cause to ) become worse (使)恶化suiciden. the act of killing oneselfphysiciann. a doctor of medicine 内科医生traditionallyad. by tradition; in a traditional mannerpreceptn. a rule of moral conduct; maxim 戒律;格言preceptvt. rise above or go beyond the limits of; surpass 超越virtuen. goodness or moral excellence; a good quality 美德;优点uttervt. speak; give outdeceptivea. deceiving or misleading; meant to deceiveinnumerablea. too many to be countedplacebon. substance given instead of real medicine to a patient for psychological effect 安慰剂warrantvt. justify; authorize; guarantee 使有(正当)理由;授权(给);担保distortvt. give a false account of; twist out of the usual shape 歪曲;弄歪gravea. serious; requiring careful consideration 严重的;严肃的'incurablyad. beyond cureillusorya. deceptive and unreal; based on an illusion 虚幻的deceptionn. deceiving or being deceived; a trick intended ot deceive 欺骗;诡计documentvt. prove or support with documents 用文件证明contrarya. completely different or wholly opposed 相反的;对抗的overwhelminga. too many, too great, or too much to be resisted 势不可挡的;压倒之势的betrayvt. be unfaithful to; deceive 背叛truthfula. truehumanelyad. tenderly, kind-heartedly 仁爱地;人道地toleratevt. allow or endure with protest 容忍advocaten. person who speaks for an idea, way of life, etc. 拥护者，倡导者benevolenta. intending or showing good will, kindly, friendly 仁慈的invadevt. enter (a country) with armed forces in order to attack; violate, interfere with 侵犯autonomyn. (the right of) self-government; freedom to determine one's own actions, behavior, etc. 自治(权);自主rendervt. cause to beinformeda. having knowledge or information; having and using suitable knowledge 了解情况的;有见识的concerningprep. about, with regard toincreasinglyad. more and more all timebefall( befell, befallen)vt. (use. sth. bad ) happen to (sb.) 降临到……头上integrityn. honesty or sincerity; wholeness 诚实，正直;完整credibilityn. the quality of being believable; trustworthiness 可靠性;可信colleaguen. an associate; fellow worker or member of a profession or organization 同事suspicionn. doubt; mistrust 怀疑deceitn. deception; a dishonest trick 欺骗undercutvt. undermine; weaken 暗中破坏;削弱scrupulouslyad. carefully; conscientiously 一丝不苟地spiraln. a curved shape which winds round; a continuous and expanding increase or decrease 螺旋(形);盘旋上升(或下降) lawsuitn. a noncriminal case in a court of law 诉讼(案件)injurevt. cause physical harm to; damagearise (arose)vi. move or go upward; come into existence 上升;出现billn. 法案;议案;账单alternativen. a choice between two or more things; any of the things to be chosen 抉择;可供选择的东西treatmentn. a substance or method used in treating someone medically 治疗;疗法eloquenta. having the power of expressing one's feeling or thoughts with grace and force 雄辩的disapprovevt. consider not good or not suitable; have or express an opinion against 不赞成refrainvi. hold oneself back; keep oneself (from doing sth.) 忍住;戒除objectvi. be against sth. or sb. 反对objection n.bitterlyad. sharply severelydeceivevt. cause (sb.) to believe sth. that is false 欺骗debatevt. argue about (sth.) in an effort to persuade other people 辨论issuen. a question that arises for discussion 问题;争端practitionern. a professional man, esp. in medicine or in law 开业者(尤指医生、律师等)consequencen. result; importance 后果;重要性avoidablea. that can be prevented from happeningwarya. cautious; in the habit of looking out for possible danger or trouble 谨慎的;谨防的erodevt. wear away; eat into 腐蚀sayingn. a well-known wise statement; proverb 格言;谚语Phrases & Expressionsgo on (a trip, vacation)depart for the purpose ofat timesoccasionally; now and then 间或;有时in one's eyesin one's opinionfor one's (own) sakefor one's own benefit 为了某人自己的利益slip intofall into; enter (esp. through carelessness) 陷入contrary toopposite to; despitein the first placefirstlyin the course of duringduringin the darkuninformed; ignorant 不知情，蒙在鼓里bring to a closeend 结束，终止take leave (of)say goodbye (to)in the long runin the end; ultimately 从长远的观点看;最终go to great lengthsdo anything possible, however dangerous, unpleasant, wicked, etc. 不遗余力refrain fromnot do , stopday after dayeach daytake a/ one's standdeclare one's position, loyalty, opinions, etc., and be prepared to fight (for these opinions, etc.)表明立场、意见等。
Unit 5 Business Ethics Teaching plan大学体验英语四
Unit 5 Business EthicsObjectivesAfter finishing this unit, students will be able to● talk about the issues of business ethics● get an idea of the overall organization of both passages● learn to use key word and expressions● adopt the reading skill I dentifying the Author’s Purpose while reading● learn to control the overall structure of the writingListen and talk (2 periods)Teaching Steps:Step 1 Greetings and Presentation （10M）（class and individual）1. What is business ethics?2. What do yo u know about Japanese’s business?Step 2 Lead-in (Listen twice and fill in the missing words, then check S s’ answers ) （10M）(class and individual )Step 3 Sample Dialogue 1 （15minutes）(class and pair work)1. Listen to the dialogue and get to know the content of the dialogue.2. Listen to the tape once again and answer the questions1) How to bargain with the businessman?2) What is retail price?3. Read and follow the tape and explain some of the language points1) retail: sell by retail 零售the retail price零售价格e.g. He buys wholesale and sells retail. 他整买零卖。
Unit5BusinessEthics课文翻译大学体验英语四
Unit5BusinessEthics课文翻译大学体验英语四Unit 5 Business EthicsPassage A The Moral Advantage: How to Succeed in Business by Doing the Right ThingAs for the moral advantage in business, of all places, everyone knows a modicum of ethics is called for in any business - you can't cheat your customers forever and get away with it. But wouldn't it be more advantageous if you actually could get away with it? Profits would soar out of sight! Then you would really have an advantage, or so the thinking might go.The notion of seeking the moral advantage is a new way of thinking about ethics and virtue in business, an approach that does not accept the need for trade-offs between ambition and conscience. Far from obstructing the drive for success, a sense of moral purpose can help individuals and companies achieve at the highest - and most profitable - levels.Cynicism dominates our attitudes about what it takes to succeed in business. A common way of thinking about morality in business goes something like this: Ethical conduct is an unpleasant medicine that society forces down business people's throats to protect the public interest from business avarice.Morality gets in the way of the cold, hard actions truly ambitious Skepticism people must take to reach their goals.Moneymaking is inevitably tainted by greed, deceit, and exploitation.The quest for profits stands in opposition to everything that is moral, fair, decent, and charitable.Skepticism about moneymaking goes back a long way. The Bible warns that it's harder for a rich man to enter the kingdomof heaven than for a camel to pass through the eye of a needle. "Behind every great fortune," wrote French no velist Honoré de Balzac in the 1800s, "lies a great crime." British author G. K. Chesterton sounded the same theme in the early 20th century, noting that a businessman "is the only man who is forever apologizing for his occupation."The contemporary media often characterize business as nothing more than a self-serving exercise in greed, carried out in as corrupt and ruthless a manner as possible. In television and movies, moneymaking in business is tainted by avarice, exploitation, or downright villainy. The unflattering portrayals have become even more pointed over time. In 1969, the businessman in Philip Roth's Goodbye, Columbus advises the story's protagonist, "To get by in business, you've got to be a bit of a thief." He seems like a benignly wise, figure compared with Wall Street's 1980s icon, Gordon Gekko, whoseimmortal words were "Greed is good."Yet some important observers of business see things differently. Widely read gurus such as Stephen Covey and Tom Peters point to the practical utility of moral virtues such as compassion, responsibility, fairness, and honesty. They suggest that virtue is an essential ingredient in the recipe for success, and that moral standards are not merely commendable choices but necessary components of a thriving business career. This is a frequent theme in commencement addresses and other personal testimonials: Virtuous behavior advances a career in the long run by building trust and reputation, whereas ethical shortcomings eventually derail careers. The humorist Dorothy Parker captured this idea in one of her signature quips: "Time wounds all heels.So who's right --- those who believe that morality andbusiness are mutually exclusive, or those who believe they reinforce one another? Do nice guys finish last, or are those who advocate doing well by doing good the real winners? Is the business world a den of thievery or a haven for upstanding citizens?With colleagues Howard Gardner at Harvard University and Mihaly Csikszentmihalyi at Claremont Graduate University, I've examined this question by interviewing 40 top business leaders, such as McDonald's CEO Jack Greenberg and the late Washington Post publisher Katharine Graham, between 1998 and 2000 as part of our joint "Project on Good Work." We found that a strong sense of moral purpose not only promotes a business career but also provides a telling advantage in the quest to build a thriving enterprise. In fact, a sense of moral purpose stands at the center of all successful business innovations. Far from being a constraining force that merely keeps people honest and out of trouble, morality creates a fertile source of business motivation, inspiration, and innovation.This is different from the view of morality you'll encounter in a typical business-ethics course. It's so different that I now speak about moralities, in the plural, when discussing the role of virtue and ethics in business. Morality in business has three distinct faces, each playing its own special role in ensuring business success.A道德利益：怎样在商业中遵纪守法获得成功道德利益，它存在于商业中，以及所有其他领域里。
大学英语四(综合教程)第五单元
大学体验英语四（综合教程）Unit 5Business EthicsListen and TalkLead inJapanese companies have started to refine their ethics programs and internal control structures. Some 55% of them have established a corporate code of conduct, ethics guidelines, compliance (S1) and other such documents, 37% have a department or division dedicated to ethics and compliance issues, and 43% (S2) hold ethics-related training programs targeting employees.A growing number of Japanese businesses have taken steps to reinforce oversight functions, for example by engaging independent outside directors. In 1997, Sony Corporation took the (S3) of cutting its executive board from 38 to 10 directors while introducing the new post of executive officers. Other companies including Omron and Kobe Steel followed suit, and by 2000 about 240 businesses had reportedly made similar (S4) reforms.Even so, the image of companies portrayed by the market and the general public (S5) far from ethical. For example, in a survey of students' views of the Japanese business community, conducted in autumn 2000, 68% of the respondents agreed that "Honest companies are not (S6) while dishonest companies are making profits"; 63% believed that " There is hardly any information as to which companies are (S7) , "; 84% believed that " (S8) "; and 62% agreed that "many companies believe it's worth engaging in unlawful practices." If this is the new generation's perception of reality, it means that (S9) . Certainly, companies whose business performance has deteriorated as a result of scandals (S10) . But such efforts are not long-lasting if a company fears they will reduce its competitiveness.Key:S1 manuals S2 periodically S3 initiative S4 structural S5 remains S6 rewarded S7 honest S8 Penalties against scandals are too lenient S9 Japanese companies have little incentive to tackle ethical and compliance issues internally S10 have made greater efforts to deal with ethical and compliance issuesPassage A: The Moral Advantage—How to succeed in business by doing the right thing2. Decide whether each of the following statements is true or false based on information in the passage. Write "T" for true or "F" for false in each blank.1. You can't cheat your customers forever without being noticed by people.True False2. Seeking moral advantage is a new method to think about business honesty.True False3. Honesty in businessmay help make profits at last.True False4. The author thinks that seeking for profits may inevitably cheat people or be dishonest in business.True False5. Skepticism had the idea that "no cheating, no business” in business trade.True Fasle6.Other famous experts may have different ideas about business and think the morality is essential part in business.True False7. Columbus, a character in the Philip Roth’s play, believes that no businessmen are honest.True False8. The modern media often describes the business as a dishonest deed.True False9. Different people have different ideas about the business morality and each explains business morality at his/her angle.True False10. Business morality is far different from morality in daily life.True FalseAnswer: 1) T 2) T 3) T 4) F 5) T 6) T 7) T 8) T 9) T 10) F3. Answer the following questions with the information from the passage.1. What is the cynical attitude toward business morally? And what is the skeptical one? Moneymaking is inevitably tainted by greed, deceit, and exploitation./Behind every great fortune lies a great crime.2. Why does the author mention The Bible in paragragh 8?To show that immoral moneymaking goes back a long way.3. How do the contemporary media define business?as greedy, corrupt and ruthless.4. What do Stephen Covery and Tom Peters think of business morality?Moral virtue is essential for success in business.5. What's the author's attitude toward morality in business?Against the traditional view and in favor of creating new morality norms in business.plete the summary of the text. The first letter of the missing word has been given to you.Business ethics is a system of accepted beliefs in business, which governs the conduct or people in doing business based on the social m___values. It has been a very popular topic recently. More and more people, esp CEOs in big companies, have realized the importance of business ethics for their business pr actices, because you can’t c ___your customers forever and get away with it. Yet the traditional views of business ethics were c___and skeptical, claiming that moneymaking is inevitably t___by greed, deceit, and exploitation and behind every great fortune lies a great crime. But today more and more business people have come to see things differently. They suggest that v___is an essential ingredient in the recipe of business, a necessary component of a t____business career. So who’s right ?those who believe that moralit y and business are mutually e___, or those who believe they r___one another. This is what this article is going to talk about.Anwser: 1.moral 2.cheat 3.cynical 4.tainted 5.virtue6.thriving7.exclusive8.reinforce5. Fill in the blanks with the words given below. Change the form where necessary.morality quest downright advocated contemporarydeceiving avarice obstructed captured conscience1. I have to question the ___ of forcing poor people to pay for their medical treatment.2. Nothing will stop them in their ___ for truth.3. I think the way she’s been treated is a(n) ___ disgrace.4. He ___ taking a more long-term view.5. The writer, as well as his ___ , was interested in the same subjects.6. She says he’ll come back, but she’s ___ herself.7. Some people believe that football clubs are sometimes motivated by ___ .8. He got ten years in prison for withholding evidence and ___ the course of justice.9. Two of the soldiers were killed and the rest were ____ .10.A guilty ___ prevented her from sleeping at night.Answer: 1. morality 2. quest 3. downright 4. advocated 5. contemporaries6. deceiving7. avarice8. obstructing9. captured 10. conscience6. Complete the following sentences with phrases or expressions from the passage.1. After a few years as a doctor he left the profession and ___ journalism.2. His family ___ to the time of Norman Conquest.3. It is often easier to make plans than to ___ them ____ .4. In defence of his policy, the Minister___ the sharp decrease in road deaths.5. The unions are ___ the government over the issue of privatization.Answer:1. took to, 2. goes back, 3. carry ... out, 4. pointed to, 5. in opposition to7. Each of the verbs and nouns in the following lists occurs in this passage. Choose the noun that you think collocates with each verb and write it in the blank. If you think more than one noun is possible, write them down.Answer: 1.to seek/provide/capture an advantage2.to protect/promote interest3.to reach goals4.to reinforce morality5.to advance/promote a career6.to capture an idea7.to examine a question8.to call for /reinforce ethics9.to sound the theme10.to build/seek trust8. Translate the following sentences into English.1.他们登上的飞机起飞后立刻就消失了。
体验商务英语综合教程4(第二版)电子教案Unit 5
B 5.1 Listen to the first part of the interview. Which of your questions does Helen Tucker mention?
5.1 MP3
C 5.1 Listen to the first part again. Note down all questions in the survey. Compare your answers with other members of your group.
2. Dealing with__b_u_r_e_a_u_c_ra_c_y_ is a very time-consuming, demotivating problem which affects large businesses and organisations.
3. Overwork can lead to _b_u_r_n_o_u_t _ if not spotted early. 4. Many job satisfaction studies, perhaps surprisingly, have found
a) assessment b) remuneration报酬 c) fringe benefits d) severance package e) independence f) breakdown g) red tape官僚习气
bureaucracy [,bjʊ(ə)‘rɒkrəsɪ] n.官僚机构 appraisal [ə‘preɪz(ə)l n.评价 severance ['sev(ə)r(ə)ns] package n.解雇补偿金，遣散费
3 frustrate
a) You could see the _f_r_u_st_r_a_ti_o_n_ building up in the workforce. b) I find talking to him _f_r_u_s_tr_a_ti_n_g_ because he never listens. c) I felt so __f_ru_s_t_ra_t_e_d_ with their attitude that I decided to resign.
大学体验英语4 Unit 5 The Moral Advantage
---everything ---everything (that is moral, fair, decent, and charitable) that引导定语从句，作主语。 引导定语从句，作主语。
11
Paragraph 8 key points
skepticism skepticism n. ['skeptisizəm] 怀疑论；怀疑的态度 怀疑论
everyone knows ------ get away with it 宾语从句 soar [sɔ:] v. 骤升 [sɔ soar out of sight 超出…想像；飞出视线 超出…想像；
e.g. The temperature soared to 30℃. 30℃
But wouldn‘t it be -------get away with it? -------get it?
e.g. He is a decent upstanding young man. 他是一个正派诚实的年轻人。 他是一个正派诚实的年轻人。
10Biblioteka in opposition to 反对；与…相反 反对；
同义词： 同义词：over against e.g. He is always in opposition to anything new. 他始终反对一切新事物。 他始终反对一切新事物。
同义词：block； 同根词: 同义词：block；get in the way 同根词: obstruction 障碍物
e.g. Please do not obstruct entrance.
7
Paragraph 3-7 key points 3cynicism cynicism n. [‘sini,sizəm] 愤世嫉俗主义 愤世嫉俗主义 cynic n. 愤世嫉俗者 cynical adj. 愤世嫉俗的；讽刺的 愤世嫉俗的； cynically adv. avarice n. [‘ævəris] 贪婪；贪心；贪欲 同义词：greed 贪婪；贪心； 同义词： avaricious adj. 贪婪的 avariciously adv. 贪婪地
大学体验英语教材4unit5翻译
大学体验英语教材4unit5翻译Unit 5: Education1. IntroductionIn Unit 5 of the college-level English textbook "大学体验英语教材4," the focus is on the topic of education. This unit explores various aspects of education, including classroom experiences, campus life, and personal growth.2. Classroom Experiences2.1 Lecture Style TeachingOne of the common teaching styles in university classrooms is lecture-style teaching. Professors deliver lectures on specific subjects, covering key concepts, theories, and examples. This method allows students to obtain a comprehensive understanding of the course material.2.2 Interactive DiscussionsApart from lectures, interactive discussions are also an essential part of the classroom experience. Professors encourage students to participate actively by asking questions, sharing opinions, and engaging in debates. This approach promotes critical thinking and fosters a collaborative learning environment.3. Campus Life3.1 Extracurricular ActivitiesUniversity is not only about academic studies but also provides opportunities for students to engage in extracurricular activities. These activities can range from sports clubs and music societies to volunteering programs and academic organizations. Participating in extracurricular activities enhances students' personal growth, social skills, and overall campus experience.3.2 Student OrganizationsStudent organizations play a significant role in campus life. These groups are formed based on students' shared interests, such as cultural clubs, hobby clubs, or professional associations. Being part of a student organization allows individuals to build lasting friendships, expand their network, and develop leadership skills.4. Personal Growth4.1 Language ProficiencyStudying English in a university setting provides students with ample opportunities to enhance their language proficiency. English courses, language exchange programs, and interactions with international students contribute to improving their listening, speaking, reading, and writing skills.A solid foundation in English is beneficial both academically and professionally.4.2 Independence and ResponsibilityUniversity life encourages students to become independent and responsible individuals. Living away from home and managing daily responsibilities, such as academics, housekeeping, and personal finances,cultivates self-discipline and time management skills. These skills contribute to personal growth and prepare students for their future careers.5. ConclusionUnit 5 of the "大学体验英语教材4" provides comprehensive insights into the education system within universities. It emphasizes the importance of classroom experiences, campus life, and personal growth. By actively participating in lectures, engaging in discussions, and pursuing extracurricular activities, students can make the most of their college experience while developing essential skills for their future endeavors.。
体验商务英语综合教程4课本答案
体验商务英语综合教程4课本答案Unit 1Language reviewA: 1.c 2.h 3.d 4.a 5.b 6.e 7.f 8.gUnit 2VocabularyA:1. monetary regulations ernment bureaucracy3. political stability4. buying habits5. economic situation6. income distribution C:1.d 2.b 3.c 4.b 5.c 6.d 7. d 8. c 9. d 10.d ReadingF: 1 . a 2. a 3. a 4. a 5. aUnit 3P23 vocabularyAPositive meaning: build up, cement, develop, encourage, establish, improve, maintain, promote, restore, resume, strengthen Negative meaning: the rest～～～～～BVery bad Very goodStormy strained cool amicable friendly close excellentC1—5: e d b a eP26 LanguageAa---J: 9 3 2 4 8 1 5 7 10 6B1—5 get on count on build up hold on to put(it) off 6—10 sounded out let(us)down set up draw up call(it)offUnit 4P33Language review1—4: present simple past simple present continuous present perfect P34Vocabulary C1—5: overtook outstripped outbid outvote outmaneuvered6—10: outnumber overbooked overran overcharged oversubscribedUnit 5P40VocabularyA 2—4: e b f h 6—8: g c dB 1. satisfied dissatisfied satisfaction2. motivating motivated motivation3. fulfillment fulfilled unfulfilled4. inspiring inspiration uninspiring5. frustration frustrating frustratedP42 Language reviewA 1—4: c e h b 5—8: d g a fB 1—4: have been conducted be perceived are entered were given5—7: were paid were paid is reducedUnit 6VocabularyB:1. e 2 . f 3 .g 4 . d 5 . c 6 . b 7 . a ReadingB: 1.e 2.g 3. d 4. f 5. a 6. c 7. bP50AWeak moderate stronga bit fairly entirelyslightly increasingly exceptionallymoderately highlyreasonably totallyquite veryrather extremelysomewhatB1. exceptionally, extremely, very2. exceptionally, entirely, highly, totally, very3. fairly, moderately, quite, rather, somewhat4. entirely, totally5. fairly, moderately, quite, reasonablyUnit 7VocabularyB: 2. search engines 3. traffic4, site 5. search 6. key word 7. hits 8.surfers9.on-line 10.directories 11. browse 12.locateC: 1.b 2.a 3. cP58 Language reviewA (先为所有单词排序，从左至右为A到F)A promiseB invitation/requestC speculating about the futureD bargaining 1—6:EF A C D 7—12: C B A/D F E B中的request RevisionP62 Adjective1 persuasive2 coherent articulate eloquent3 inhibited hesitant4 succinct5 lucid6 responsible7 fluent1. fluent2. articulate3. lucid4. inhibited5. succinct6. responsibleP63 Reading1—5: b c d c b 6—10: d b c d bP64 Reading1—7: c b c d c c aP64 Multi-word verbs1.去掉off2.去掉about3.全对4. 去掉for5. 去掉on P65 Prefixes1—4: underperforming overestimated outbid outsource 5—8: undercharged overextended outmaneuvered overrun Passives1. promotion改为promoted2. isolating改为 isolated3. were改为 was4. discussion改为 discussed5. love改为loved6. motivating改为motivated7. be改为being8. assess改为assessedTactful and less~~~~ 1 c,j 2. a,d 3. b,h 4. e,f 5.g,i Intensifying adverbs 1—7:b a e f g d cConditionals1—5:b c b a c 6—12:c a b b c a cReading1—7: c b b a c d aUnit8P69 VocabularyA1-5 b b c a c b 6-12 b b a c a b bB1. ex-president2. bilateral3. predicted4. pro-European5. underdeveloped6. mismanagement7. dishonestCuncommunicative indecisive inefficient unenthusiastic inflexible unfocussedunimaginative disloyal disorganized unpopular impractical unsociable unstable intolerantP72 Language review A1-8 no yes yes no no not sure not sure noB1. should2. might or could3. correct4. must5. correct6. correct7. must8. shouldUnit 10VocabularyA:1. complaints …e2. rapport ...d3. reassure …a4. standards …b5. products . …cB:1.c2. d3. f4.e5.a6. b7. gC:1. get to the bottom of the problem2. pass the buck3. it was the last straw4. slipped my mind5. talking at across purposes6. ripped off7. got straight to the pointLanguage reviewB:1. b 2.a 3.d 4.c Unit 11VocabularyB:1.speed of response2.press conference3.press release4.flow information5.action plan6.contingency plan7.legal action8.admission of liability9.loss of confidence10.damage limitationP96 Language review B1. far2. much3. nowhere near as (远不及)4. slightly5. substantial6. nothing likeUnit 12P101 VocabularyA1. Adjective2. Opposite adjective3. Noun form considerate inconsiderate consideration /considerateness creative uncreative creativity/ creativeness decisive indecisive decisiveness diplomatic undiplomatic diplomacy efficient inefficient efficiency flexible inflexible flexibilityinspiring uninspiring inspiration interested un/disinterested interestlogical illogical logic/logicality organized disorganized organization rational irrational rationality responsible irresponsibleresponsibility sociable unsociable sociability supportive unsupportive supportD1-6 dcabfeP104 Language reviewA 3.empty subjectthe Royal Mail reportpeopleJohn Nicholsonthe reason women don’t like to work for other women the reason women don’t like to work for other women the situation of giving work to other womentry to assert themselves by giving menial tasksB1-7 them they it they we their theyUnit 13Vocabulary1.f2.c3.e4. d5.b6.aListeningA: 1. d 2.a 3. e 4.f 5.c 6.b ReadingC: 1.b 2.b 3.a 4. a 5.a 6.b 7.b D: patible2.odds are stacked againstplementary4.replicateLanguage reviewC:1.d 2. f 3.g 4.l 5.c 6.b7.j 8.a 9.k 10.i 11.e 12.hUNIT B Revision Fixed pairsA: 1.b 2. e 3. c 4.a 5.d 6. f 7. gB: 1.wax and wane2.loud and clear3.hard and fast4.nuts and bolts5.boom and bust6.touch and go7.pros and consNegotiating expressions1.d2. c3.b4.e5.g6.a7.f Reading(P125) 1.d 2.c 3.b 4.a 5. c 6.b 7.d Reading(P126) 1.c 2.d 3.b 4.b 5.c 6.b 7.c8.a Comparisons 1.g 2.e 3. d 4.f 5.a 6.c 7.b OppositesB:1.disobedience2.illegalities3.impatiencermality5.irresponsibility6.unfairnessText reference1.b2.c3. e4.aPresentation language1.h2.f3.g4.e5.a6.d7.b8.c Reading(P129) 1.b 2.a 3.c 4.a 5.c 6.b 7.d。
大学体验英语4课后答案
1随着职务With his promotion, he has taken on greater responsibilities.2. 他感到He felt he did not have to make such a commitment to John any more.3. 闲暇时Mary likes to go shopping in her spare time, as opposed to Lucy, who prefers to stay at home reading.4. 充其量At best he’s ambitious, at worst a power-seeker without conscience or qualifications.5. 我们We have striven to the full to convince him, but we have made no headway.1 要是He is no more fit to be a headmaster than any schoolboy would be.2. 至于她As for her father, she is not sure whether he will accept her and her baby.3. 晚睡Staying up late will undermine one’s health while going to bed early and getting up early will benefit it.4. 大使The am bassador personally conveyed the president’s message to the premier.5. 这个女孩The girl decided to open up and tell the police what she had seen.1.理个发It is simply unbelievable for him to change 500 dollars for a haircut.2. 人民赋予People grant you the privilege, so you should serve the people wholeheartedly.3. 天气预The weather forecast is very important so that we can decide when to go to sea.4. 炮声The sound of guns violated the usual calmness of Sunday morning, and people had a strong feeling that the war was coming.5. 即使你Even though you read three pages per minute, you will by no means finish the book by the end of this weekend.1. 我爷爷My grandfather’s interests rang from playing chess to climbing mountains although he is 70 years.2. 真奇怪Surprisingly, Tom’s grandmother plays with dolls at the age of 80.3. 他大功无私His selflessness and talent qualify him for the job most students dream to get.4. 你如何解释What interpretation would you put on his odd/strange dream?5. 我们The brand-new car our boss has just bought id capable of making 200 kilometers an hour.1.他们登The airplane they boarded soared out of sight right after it took off.2. 在会上At the meeting, the two sides had a hot debate. The reformers put forward many reforming measures，but the conservatives were in opposition to the proposed.3. 从长远看In the long run, we should learn more about science and technology. Besides our major subjects, knowledge of computers, English and driving is necessary for our work.4. 为练She does gymnastic exercises four times a week in the quest to achieve the perfect body.5.每天早晨Every morning in the park, some old people are doing physical exercises there, chatting with each other at the same time.1.她将她的She portrayed her childhood as a time of wonder and discovery.2. 试验表明Experiments showed that nonsmokers committed fewer errors than smokers.3.球迷经Football fans are often highly regarded not for their own achievement, but through their connection to a team that wins.4. 尽管Despite the actors’ wonderful acting, the three-hour movie could not hold our attention.5.王教Professor Wang is the only doctor I can rely on to save my son.1、Men Are Different from Women in Many WaysTraditionally, men and women were seen as opposite poles of a magnet. Men were strong, women were weak; men were the breadwinners, women were the homem akers; men wererational, women were emotional. In accordance with these beliefs, the men filled the leadership positions in society, as well as the majority of positions that required courage, clear-thinking and intellect. Women took on the nurturing, caring or supportive jobs such as nurse, teacher, assistant. However, modern society has greatly challenged these perceived differences between men and women.These days gender roles are becoming less clear. Women are moving into themale-dominated occupations and proving that they can be equally successful in these fields. Moreover, some men are taking on the homemaker role and finding that it suits them. In som e cultures, for example the Naxi culture of southwestern China, the women have always been the head of the household and responsible for both work and finance.So, are men and wom en really all that different? From the changing perspectives towards this question, it would seem that socialization plays a large role in de fining masculinity and femininity in any given time period and in any given culture. In other words, perhaps men and women are not that different after all.2.Culture plays an important role in business.Culture plays an important role in business. In different cultures there are different ideas about when meetings should be scheduled, how much notice should be given, Where people should be seated and how the negotiations should be proceed. During the negotiations there are also vast cultural differences in what is considered appropriate language, communication style and body language. For example, some culture value eye contact, others do not. Some cultures use 'yes' as an acknowledgement of what the person has said, other use 'yes' only for agreement.Social conventions of greeting, dressing, eating and entertaining also vary considerably amongst cultures and these are important to learn since a lot of business takes place while having dinner or enjoying drinks together.If a businessman attempts a cross-cultural business partnership without an adequate awareness of his associate's culture, he is likely to encounter misunderstanding and may even cause offence. This will damage and may even end the business relationship. Therefore, cultural differences must be carefully handled when doing business with people from different countries.3.Fighting against PiracyNowadays the problem of piracy has become increasingly serious. Not only is there a serious lack of knowledge am ongst the general public about piracy issues, but there is also an attitude of indifference.These days piracy is strongly evident in the commercial world in the wide availability of illegal VCDs and DVDs , the inclusion of Copyrighted pictures, web graphics, video clips and magazine portions in business presentations and the photocopying of books and articles for distribution without the author's permission.The negative consequences of piracy are two-fold. Firstly, the Copyright owners are likely to suffer significant financial losses. Secondly, the Copyright owner loses recognition, if the source of the material is unacknowledged.Therefore it is important for all citizens to become educated about piracy issues, to follow copyright laws in their own lives, and to encourage their colleagues and friends to do the same.4.The Importance of Learning Spoken EnglishIn today's modern world, learning spoken English has many advantages. English is fast becoming the international language of many fields, including politics, business and education. Not only is English used between native speakers and non-native speakers, but it is also used increasingly as a common language in interactions between non-native speakers. Having a good grasp of spoken English helps you to improve your chances of employment. These days, there are many foreign companies operating from China, and manyChinese-owned companies have trade links with foreign partners. These companies require speakers of English with sufficient language skills to ensure smooth business transa ctions. Spoken English also provides the chances for you to communicate socially with people from many other countries. It gives you a window into other cultures, and other perspectives of the world. It also gives you access to foreign films, TV programs, music and news. Therefore, spoken English is an important and fundamental tool in today's global village.5.Business EthicsCreating and sustaining an ethical corporation isn't as difficult as you might think; it's actually easier than some of the day-to-day business challenges you face. The keys to running an ethical company are accountability, honesty, and information transparency.Corporations aren't ethical or evil in and of themselves--but people can be. So ethics must focus on you and the people you work with. Most people want to do the right thing, but organizational structure does not guarantee they will do the right thing, without meaning to or even knowing it. Structuring an ethical corporation makes the goal easier to achieve.The challenge could not be more urgent. A substantial majority of people in China are dissatisfied with the social behavior of our corporations, say several recent news reports. Poor treatment of workers at home and abroad, products that don't perform as advertised, fake commodities, poor customer service, environm ental pollution, to mention a few.Responsible behavior is important to your business success, but let's not forget that you're in business--you're not out to solve the world's problems. So how do you balance the two? What does it mean to be ethical in business?It simply requires that you follow your best moral instincts, even in areas that don't appear to involve moral issues, such as cost-benefit analyses. But while good ethics often equates to good business, sometimes it doesn't. Sometimes being truly ethical means giving up something you want in exchange for doing the right thing. That's why we worry about ethics in the first place--if it didn't cost us anything, everyone would be ethical all the time.6.SPORTS AND PSYCHOLOGICAL HEALTH.Sports do much good to our health. Especially they can be of great value to our psychological health. People who are involved in athletics feel more self-sufficient and confident in their abilities. They feel they are in control of their own actions. Sports offer people an opportunity to experience themselves as more competent, more self-reliant and more able to achieve their goals. Sports demand not only physical skill and strength but also courage, enthusiasm, discipline and usually team work. For people, what is learned in the playground often has a deep effect on their character. If each of them learns to work for his team and not for himself on the football field, he will find it natural to work for the good o f his country instead of only for his own benefit.原文已完。
大学体验英语综合教程4第五单元课文翻译
大学体验英语综合教程4第五单元课文翻译passagea道德利益怎样在商业中遵纪守法获得成功道德利益，它存有于商业中，以及所有其他领域里。
大家都晓得各行都须要有一点伦理道德―你无法永远蒙骗顾客并九死一生脱逃。
但是如果你果真能够九死一生脱逃，那即使你的幸运地――利润昂格吕尔县滚滚而来！这可能将就是你所寄希望于的好处，为此你不愿退出自己的寄希望于。
寻求道德利益的概念是商界思考伦理道德的新途径，这种新途径不是仅仅用于调节奢望与良知之间的冲突。
如果人们具有道德目标意识不仅不会削弱他们获得成功的动力，反而能帮助他们个人和公司获得最大成功，即最高利润。
人们对商业顺利总是所持愤世嫉俗的态度。
大家对商业道德的认知大致如下：道德行为是社会为了保护公众利益不受商业欺诈而强迫商界咽下的一服苦药。
道德可以阻碍利欲熏心的人们为达至目的而实行的冷酷无情的犯罪行为。
挣钱就不可避免地必须被自私、欺诈和剥削的犯罪行为所亵渎。
崇尚利润与任何道德、公平、体面和仁慈的事情就是背道而驰的。
对挣钱抱持猜测的态度由来已久。
圣经警告说道，一个有钱人必须步入天堂比使一头骆驼躲进针眼还要容易。
十九世纪法国小说家巴尔扎克（honorédebalzac）写到：“在每一笔非常大财富背后都暗藏着非常大的罪恶。
”英国作家切斯特顿在20世纪初也阐释过同样的主题，表示商人是“唯一要对其职业永远说抱歉的人。
”现代媒体常常把商业定义为一种既贪婪又自私的运作，过程就是极其腐败和高傲的。
在电视和电影中，商业赚钱充满著了自私、剥削和尔虞我诈。
这些细腻的描写日后甚至显得更加刻薄。
1969年，在非利普?萝斯的《我爱你》一剧中的商人哥伦布忠告剧中主人公时说，“必须想要在商界站住脚，你就得多少有点做贼的本领”。
华尔街20世纪80年代的偶像哥登?节科存有一句经典名句：“自私为不好”，与他较之，哥伦布看上去就鹿一个慈祥而明智的父亲形象。
然而一些重要的商界观察家对此又有不同的看法。
大学体验英语综合教程4 Unit5 Business Ethics 精品PPT课件
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Japanese companies have started to refine their ethics programs and internal control structures. Some 55% of them have established a corporate code of conduct, ethics guidelines, compliance _________(S1) and other such documents, 37% have a department or division dedicated to ethics and compliance issues, and 43% _______(S2) hold ethics-related training programs targeting employees.
大学体验英语综合教程4 unit5
Ex 8-3 在会上 , 双方展开了激烈的争论，改革派 提出许多改革措施，而保守派反对提出的改革建 议(in opposition to)
hot debate
put forward many reforming measures At the meeting, the two sides had a hot debate. The reformers put forward many reforming measures, but conservatives were in opposition to the proposed changes.
Obstruct (v.) 阻碍
Be against Conscience 有违良心
Ethical Conduct 道德行为
Taint (v.) 玷污，败坏
A common way of thinking about morality goes something like this.
Line 13-14:
a modicum of: a little of; a few of There is not even a modicum of romance in this story. Anyone with a modicum of common sense could have seen that the project wouldn’t work.
Cynicism 愤世嫉俗 Decent 正派的，相当 好的 Conduct 行为 Charitable 慈善的 Avarice 贪婪 Inevitably 不可避免地 Skepticism 怀疑论 Taint 玷污 Greed 贪心 Deceit 欺骗 Exploitation 剥削
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Wang: you it’s okay aon businessperson to accept a box of Jason: Do Well, So, you I think think think it it’s depends a for personal the choice, giver’s rather intentions than and moral the chocolates or a bottle whisky a gift associates? receiver’s reaction. choice? I’m of sure manyas gifts are from bribes that make When do you think a gift becomes a bribe? Turn to p. 106, andtolet’s listen and read. receiver feelI obliged reciprocate But when keep it all Jason: the Morality aside, think business peoplefavors. should always Jason: It’s an down interesting question. I mean, many businesspeople comes to it, gift or no gift, people are still to trying make the consumers’ interests at heart. Marketing is allfree about entertain their clients, take them to Ascot, send them lovely their own decisions about their business transactions. They to give the consumer the best while chasing profits. So I think, gifts. And I would say some, if not many, doctors prescribe the can stillas say, it’s thedoes wrong Perhapsatthough if as long the no, consumer get product. the best product thethem best medicines produced by the companies which are giving someone were facing a choice between identical a lovely free holiday, a weekend away.two price, and this is theor business person’s number oneproducts, priority, a box ofischocolates might persuade one way or the other. bribery not a an issue. Wang: Do you think free holiday is a bribe?
Microsoft McDonald’s
Toshiba
Enron Sony Toyota
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An American-owned meat factory operating in China has been accused(被告) of selling out-of-date and tainted（感染的） meat to clients including McDonald’s, Starbucks and Yum brands.
A group of doctors and nurses take pictures during the operation.
Do you know some occupations easily related to ethic problems
• Teachers • Parents give teachers money as a bribe hoping the teachers would pay more attention to their kids.
Toyota vehicle recalls
• The first recall, on November 2, 2009, was to correct a possible incursion(入侵) of an incorrect or out-of-place front driver‘s side floor mat（地毯） into the foot pedal well, which can cause pedal entrapment（截留）. • second recall, on January 21, 2010, was begun after some crashes were shown not to have been caused by floor mat incursion. • As of January 28, 2010, Toyota had announced recalls of approximately 5.2 million vehicles for the pedal entrapment/floor mat problem, and an additional 2.3 million vehicles for the accelerator（油门） pedal problem. Company Logo