citigroup花旗集团简介

References:
http://en.wikipedia.org/wiki/Citigroup http://www.citigroup.com/citi/homepage/
Citigroup—花旗集团
• Profile
• Brands and products • Scandals • Mission • Citi in China
Brief introduction
Citigroup Inc. (branded Citi), is a major American financial services company based in New York, NY. Citigroup was formed from one of the worlds largest mergers in history by combining the banking giant Citicorp and financial conglomerate(联合大企业) Travelers Group on April 7, 1998. Citigroup is one of the Big Four banks in the United States, along with Bank of America,(美洲银行) JP Morgan Chase(摩根大通) and Wells Fargo(富国银行)
Brief introduction
Citigroup suffered huge losses during the global financial crisis of 2008 and was rescued in November 2008 in a massive bailout(紧急融 资) by the U.S. government. On February 27, 2009, Citigroup announced that the United States government would be taking a 36% equity stake in the company by converting $25 billion in emergency aid into common shares.
Biblioteka Baidu
Brief introduction
Citigroup Inc. has the worlds largest financial services network, spanning 140 countries with approximately 16,000 offices worldwide. The company employs approximately 300,000 staff around the world, and holds over 200 million customer accounts in more than 140 countries.
All kinds of brands
All kinds of scandals
All kinds of scandals
• Dropped coverage of 117 companies
• 30% market value lost in 2002
• Legal reserve • Fed halts M&A activity
Citi in China
At the end of March, 2008, Citi operates eight corporate bank branches and 25 consumer bank outlets, inBeijing,Shanghai,Guangzhou,Shenzhen,Tianjin,Chengdu, Hangzhou and Dalian. Citi also maintains a number of regional operational centers in China,including a software and technology services company and a regional training center.
Citi in China
Citi has a rich history in China dating back to 1902 when it became the first American bank to establish operations. Today, Citi is one of the leading international banks operating in China, offering a broad range of products and services covering corporate and investment banking, consumer banking, and private banking.
mission
Can citi achieve its mission?
Strengths The world's largest credit card issuer Diversified financial products (consumer finance, retail banking products and services, investment banking, commercial banking, asset management, trade finance, e-commerce products and services, private banking) Global infrastructure (结构，基础设施） Opportunities Extensive range of services enhances the group‘s cross-selling opportunities to weather financial market turmoil（混乱） Online, mobile banking Emerging markets Acquisition/integration of Automated Trading Desk Weaknesses Exposure to subprime mortgage（次级抵押） market Debt obligations related to asset backed securities and subprime market Threats World's largest credit card issuer - huge liability Weakening financial markets Consolidation in the banking industry - bigger, larger competitors Weak mortgage market in the US