企业战略管理专题.ppt

----advantage
----scope of an organization’s activities
----match activities with environment
----bounded rationality and resources scaxpectation
and to fulfill stakeholder expectation.
(Johnson G. and Scholes K., (1999) Exploring Corporate Strategy, 5th, Prentice Hall)
Characteristics
----long-term direction
2020-8-8
1
2020-8-8
2
企业战略管理是系统整合各个职能战略基础上，从管 理学层面分析和揭示“企业为什么能够获得回报”和
“如何获得持续回报”的基本经济学命题。
核心问题
企业“可以做什么”、“应该做什么”、“为什么”
核心内容
发展目标确定 业务发展选择 持续竞争优势
思考范畴
总体长远发展
2020-8-8
• Assessment
---- final test
---- case report (including PowerPoint making)
---- written essay (including strategy design)
---- presentation
---- participation
long-term direction
Combination of resources, processes and competencies to put strategy into effect The monitoring of action steps to: • assess effectiveness of strategies and
2020-8-8
4
（1）能够融会贯通管理学基本理论，系统思考 职能战略，领会“资源有效配置，企业整 体优化和持续发展”
（2）能结合企业实际分析“企业为什么能够获 得回报和如何获得回报”
（3）结合三个核心问题，运用战略管理理论， 分析并制定具体战略思路和手段：战略目 标、业务发展和选择、企业持续竞争优势、 职能战略和管理体系匹配
direction
2020-8-8
10
Mission
Overriding purpose in line with the values or expectations of stakeholders
Vision
Desired future state: the aspiration of
(strategic intent) the organization
organization over the long-term: which achieves
advantage for the organization through its
configuration of resources within a changing
environment, to meet the needs of markets
• Necessary preparation
Proofreading, teamworking, writing, etc
• More than 1/3 absentee, no qualification.
• Others
2020-8-8
6
2020-8-8
7
2020-8-8
8
Strategy is the direction and scope of an
（4）认识到战略制定和实施过程中，不能让战 略成为装饰品，而是一个能够实实在在指 导具体行为的思路
2020-8-8
5
• Previous background
Management & fundamental theories
operational management, finance,
marketing, HRM, basic economics
Goal
General statement of aim or purpose
Objectives Core
Competency Strategies Strategic architecture Control
2020-8-8
Quantification (if possible) or more precise statement of the goal Resources, processes or skills which provide ‘competitive advantage’
2020-8-8
9
Level 1: Corporate strategy in concerned with the
overall purpose and scope of the organization to meet the
expectations of owners or major stakeholders and add
the component parts of the organization in terms of
resources, processes, people and their skills effectively
deliver the corporate- and business-level strategies
value to the different parts of the enterprise.
• Level 2: Strategic business strategy is about how to
compete successfully in a particular market
• Level 3: operational strategies are concerned with how
3
大处着眼
• 管理学知识系统整合起来考虑战略问题，能把 市场营销、人力资源、生产运作和研究开发等 职能战略与企业总体战略结合起来系统分析。
• 结合企业内外部环境，从长远发展高度概括、 总结，提出可操作性思路；
• 系统规划持续竞争优势和核心竞争能力。
小处着手
能认知、体会到战略与每一员工行为是融合在一 起的，战略贯穿在企业生产经营活动的全过程。