HND 大综合2 planning

Contents

Personal assessment of skills (2)

Title of the project (2)

Objectives of the project (2)

Statement of issues of investigate (3)

Reasons for the choice of issue (4)

Justification for the choice of business (5)

Primary and secondary sources of information (6)

Primary information (6)

Secondary information (6)

Methods and Justification (7)

Plan (8)

Negotiated dates for the planning, development and evaluation of the project and timescales for conducting the investigation (7)

Identification of the resources including time needed to carry out the investigation (8)

Personal assessment of skills

I have a lot of advantage, such as honest and optimism. Due to good group consciousness, I can make contribute to cooperation and cohesion so that achieve organization’s goal as early as possible. When teammates speak, I am able to listen to their communication. If having mistake or different opinion, I will talk about with them instead of directly asking. I can work alone and work with others having various character. Apart from these, I have better executive power. Mission belonging to me, will usually be achieved before deadline.

Before project, I realize my weakness. I have obsessive compulsive disorder, When I want to solve one thing, if it is unfinished, I will never do the next thing. so, sometimes, my project’s speed of progress is uncertain. Arranging mission improperly often lead to low efficient. In addition, because of carelessness sometimes, there is high mistake odds in my work. The GU 2 is a opportunity that can help me improve my weakness on above aspect, at same time, GU2 also is good for improving these abilities such as, communication and expression.

Title of the project

The title of my report is Hazeline in China-- investigation on the marketing strategy of Hazeline.

Objectives of the project

When planing to enter into Chinese market, Hazeline has to face the potential threats and opportunities. As world-famous corporation, Unilever must issue a series of measures about how enter into a new market and how obtain expected results for Hazeline. Therefore, my objectives of the report are giving as follows:

1)Survey the internal and external situation of Hazeline.

2)Identify opportunities and threats in Chinese market.

a)By PEST Analysis, to realize Chinese market environment.

b)Analyze the Hazeline’s Product life cycle and Corporation life cycle.

3)Analyse the strategies used by Hazeline in China.

a) 4P analysis

b) Standardize or adapt it’s marketing mix

4)Assess the advantages and disadvantages used by company.

Statement of issues of investigate

First and foremost, Hazeline is Unilever’s subsidiary, and Unilever is world famous multinational corporation founded in Europe rather than China, however, now, we can see Unilever’s product in a number of supermarket, which means that Unilever must have the progress which enters into China and in the progress, Hazeline also is participant. There are lots of reason which make contribution to the progress, such as domestic factor and foreign factor. I will investigate the interior circumstances and external circumstances, such as:

●Local market

●local competition condition

●Foreigner market such as China

●Foreigner competition condition

◆Furthermore, when Hazeline decides to enter into China, senior manager must

adapt strategy Chinese market. To achieve this, they should pay attention to the following factor

●Competitors existing in Chinese market

●Business environment in Chinese market, such as political, economic,

social,technology

●Unilever’s advantage and weakness in China

●Unilever’s Product life cycle and Corporation life cycle.

◆Next, I plan to find out these information about the methods used by Hazeline to

enter into Chinese market and relevant news or report.