宝洁公司英语100句
宝洁公司中英文介绍课件
P&G's products are designed to meet the needs of consumers, with a focus on functionality and ease of use
03
Strong brand influence
Market Segmentation
P&G has a deep understanding of consumer needs and preferences, and has launched a series of products that are highly targeted to different consumer groups This approach has allowed the company to effectively capture market share
Procter&Gamble is one of the world's leading consumer goods
companies, with a strong brand influence and high brand
Sustainable development
The company follows to the principles of sustainable development, takes into account the interests of all parties, and strives to achieve a win win situation for all parties
Main products and services
宝洁公司中英文介绍
宝洁公司（Procter & Gamble），简称P&G，是一家美国消费日用品生产商， 也是目前全球最大的日用品公司之一。总部位于美国俄亥俄州辛辛那堤，全球 员工100,000多人。是财富500强中第十大最受赞誉的公司。
P&G (Procter & Gamble), hereinafter referred to as P&G, is a U.S. consumer commodity producers, is currently the world's largest commodity one of companies. Headquartered in Ohio, USA. 30 dike, staff more than 100000 people around the world. Is the tenth largest in the fortune 500 most admired companies.
公司形式：宝洁公司是股份制公司
The company form Procter & gamble
company is a joint-stock company.
市场营销
宝洁是全球500强企业，在中国日化行业占据了半壁江山，其营销和品牌战略都被写 入了各种教科书，究其成功之处，主要表现在如下方面：多品种战略从香皂、牙膏、 漱口水、，到卫生纸、化妆纸、横跨了清洁用品、食品、纸制品、药品等多种行业。 凭借充足的运作资金，以日化联合体的形式来统一策划和统一运作。
宝洁公司产品定价方法和策略：
P&g company product pricing methods and strategies
外资公司最实用口语英语100句
外资公司最实用口语英语100句1. Good morning, everyone.2. Let's get started.3. Can I have your attention, please?4. I'd like to make an announcement.5. Could you please pass me the document?6. Does everyone have a copy?7. Let's go over the agenda.8. Are there any questions before we begin?9. Let's move on to the next item.10. Sorry for the interruption.11. Could you speak up a little, please?12. I'm having trouble hearing you.13. Can we table that discussion for now?14. Let's circle back to that later.15. I'm not sure I understand. Could you clarify?16. Let's break for lunch.17. Shall we reconvene at 2 p.m.?18. Thanks for your input.19. I appreciate your insights.20. Let's aim to finish by 4 p.m.21. Does anyone need a break?22. I need to step out for a moment.23. Could you fill me in on the details?24. Let's keep the conversation focused.25. I'll take that into consideration.26. Can we wrap this up soon?27. Let's make a decision by the end of the day.28. I'll follow up with an email.29. Could you take the lead on this project?30. We need to meet the deadline.31. Let's brainstorm some ideas.32. I'm open to suggestions.33. Can you provide some examples?34. Let's explore alternative options.35. It's important to think outside the box.36. We need to cut costs.37. Let's streamline our processes.38. Can we improve efficiency?39. I'll take care of the paperwork.40. Let's arrange a meeting with the client.41. I'll handle the negotiations.42. Can you prepare a presentation for next week?43. Let's schedule a conference call.44. I'll book the conference room.45. We need to finalize the budget.46. Let's allocate resources wisely.47. Can we increase our market share?48. Let's analyze the competition.49. I'll conduct a market research.50. Can you provide a progress report?51. Let's stay on track.52. I'll take the lead on this initiative.53. Can we delegate tasks more effectively?54. Let's set realistic goals.55. I'll monitor the progress closely.56. Can we address any issues as they arise?57. Let's stay flexible and adapt to changes.58. I'll keep everyone informed.59. Can we mitigate any potential risks?60. Let's prioritize our objectives.61. I'll coordinate with other departments.62. Can we collaborate more efficiently?63. Let's foster a positive work environment.64. I'll provide support as needed.65. Can we recognize employees' efforts?66. Let's celebrate our achievements.67. I'll organize a team-building activity.68. Can we promote a culture of innovation?69. Let's encourage feedback from employees.70. I'll implement new strategies.71. Can we enhance our company's reputation?72. Let's strengthen our brand image.73. I'll oversee the marketing campaign.74. Can we expand our customer base?75. Let's improve customer satisfaction.76. I'll address any customer complaints.77. Can we increase sales revenue?78. Let's explore new markets.79. I'll negotiate contracts with suppliers.80. Can we reduce production costs?81. Let's invest in technology upgrades.82. I'll analyze financial reports.83. Can we improve cash flow?84. Let's diversify our investments.85. I'll consult with financial advisors.86. Can we minimize tax liabilities?87. Let's ensure compliance with regulations.88. I'll review legal documents.89. Can we avoid potential legal disputes?90. Let's prioritize employee safety.91. I'll conduct safety training sessions.92. Can we reduce environmental impact?93. Let's implement sustainable practices.94. I'll monitor energy consumption.95. Can we support community initiatives?96. Let's engage in corporate social responsibility.97. I'll organize volunteer events.98. Can we contribute to local charities?99. Let's build positive relationships with stakeholders. 100. I'll strive for continuous improvement.。
宝洁公司简介英文
(客户业务发展部)
Design
（设计部）
Human Resources
（人力资源部）
Product Supply
（产品供应部）
Research & Development （研究开发部）
Information & Decision Solutions （信息与决策解决方案部）
P&G China
Procter & Gamble entered Mainland China in 1988 by establishing its first joint venture P&G.
Structure and Organization
Founded in 1837 Headquarters, United States,
Ohio Cincinnati City Offices located in over 80 countries Nearly 300 brands in more than 160 countries 22 global brands with sales of over $ 1 billion
Fem-Care: 护舒宝，朵朵
Men Care: 吉列，博朗，OLAY
Baby Care: 帮宝适
Battery 金霸王,另外南孚是宝洁控股的 Grocery（食品） 品客
PRODUCTS
1879年象牙（Ivory)第一种集温和与洗涤效果 于一体的多用途香皂
1911年Crisco第一种纯植物性烘焙油 1946年 汰渍(Tide)第一种高效合成洗涤剂 1955年佳洁士(Crest)第一种含氟、并经临床
5
Structure and Organization
广东自考商务英语翻译_第一章_企业宣传资料的翻译
广东自考商务英语翻译_第一章_企业宣传资料的翻译商务翻译实践第一章企业宣传资料的翻译I、企业宣传资料的性质与功能Short Passage 1Founded in 1837, Procter & Gamble is one of the largest consumer products companies in the world.I、企业宣传资料的性质与功能Short Passage 1 Founded in 1837, Procter & Gamble is one of the largest consumer products companies in the world.宝洁公司始创于1837年，是世界上最大的日用消费品公司之一Short Passage 2Founded in 1966 by Mr. Pierre Bellon, Sodexho made an initial public offering of shares on the Paris Bourse in 1983 and on new YorkStock Exchange in 2000 and set up its global headquarter in Paris, France.Short Passage 2Founded in 1966 by Mr. Pierre Bellon, Sodexho made an initial public offering of shares on the Paris Bourse in 1983 and on new York Stock Exchange in 2000 and set up its global headquarter in Paris, France.索迪斯集团由皮埃尔·白龙先生创建于1966年，1983年在巴黎证券所上市，2000年于纽约上市，总部在法国巴黎。
宝洁公司中英文介绍PPT
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P&G (Procter & Gamble), hereinafter referred to as P&G, is a U.S. consumer commodity producers, is currently the world's largest commodity one of companies. Headquartered in Ohio, USA. 30 dike, staff more than 100000 people around the world. Is the tenth largest in the fortune 500 most admired companies.
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宝洁公司简介英文
宝洁公司简介英文Procter & Gamble P & G [1] is headquartered in Cincinnati, Ohio.Nearly 110,000 employees worldwide. In 2021, Procter & Gamble is theworld's sixth-largest company, the world's profit ranked 14th company. It is also the tenth most prestigious company in Fortune 500. June 08, 2021 The J. M. Smucker Company and Procter & Gamble signed an agreement that Procter & Gamble shareholders will acquire approximately 53.5% stake in Smucker by way of tax-free M & A.Procter & Gamble Procter & Gamble was founded in 1837, is the world's largest consumer goods company. The nature of the company: joint - stock system. The company is headquartered in Cincinnati, Ohio, with nearly 110,000 employees worldwide. P & G has a high profile in the daily chemical market.Its products include shampoo, hair care, skin care products, cosmetics, baby care products, women's hygiene products, medicine, food, beverages, fabrics, home care, personal cleaning supplies and batteries Wait.A brand overviewFounded in 1837, Procter & Gamble is one of the world's largest consumer goods companies. For the fiscal year 2021-2021, the company had annual salesof $ 51.4 billion. In the "Fortune" magazine named the world's 500 largest industrial / service enterprises, ranked 86th. Procter & Gamble has nearly 100,000 employees worldwide and has factories and subsidiaries in more than 80 countries. More than 300 brands of products are sold in more than 160countries and regions, including fabric and home care, hairdressing, baby and Home care, health care, food and beverages.The corporate brand in the World Brand Lab World Brand Lab prepared by the 2021 "World Brand 500" list ranked thirty-seventh in the "Barron Weekly" published in 2021 the world's 100 large companies are respected Ranking thirdin the rankings. The company in 2021, "Fortune" the world's top 500 companies ranked seventh in the rankings. The European Union on April 13, 2021 on the chemical giant Procter & Gamble and Unilever company punished by 315.2 million euros about 456.7 million US dollars fine, on the grounds that the two multinational companies jointly manipulate the European market price of detergent.Build time1837 headquarters in Cincinnati, Ohio, USASales of $ 51.4 billion 2021-2021 profit of $ 8 billion 2021 - fiscal year 2021 distribution of more than 80 countries, the product sales of more than160 countriesProduct type fabric and home care, hairdressing beauty, baby and home care, health care, food and beverage.Brand about 300 employees about 127,000Chairman and Chief Executive Officer Leifu Li Global Technology Center 28Holding more than 29,000 patentsCustomer Business Development: First - line sales department, directlywith Carrefour, Wal - Mart and other supermarkets business;Market Research Consumer & Market Knowledge: Careful study of customersand markets, provision of data and analysis decision support;External Relations & Legal: Responsible for public relations and brand image management;Finance & Accounting: Maximize the interests of shareholders;Human Resources: Create and maintain business growth and competitive advantage through staff, organization, systems, culture;Information & Decision Solutions: Provide decision support based on data and information systems;Marketing: responsible for brand promotion and marketing;Product Supply: Responsible for production and logistics, to ensure thatthe right time to the right product to the correct location;Research & Development: Responsible for product development and innovation.Design: To build the core value of the brand needs of the product brand design and a variety of international event design.August 18, 2021 Procter & Gamble P & G's largest R & D center was established in Beijing, Beijing Procter & Gamble Technology Co., Ltd. Shunyi Tianzhu Industrial Park, the opening ceremony of the new opening, P & Gworld's six major R & D center, one of the six R & D center officially announced the completion. R & D center and category in terms of scale, the Beijing R & D center in the six centers in the first place, even more than the P & G in the United States "base camp."January 2021 Ma Ruibo was elected chairman 1980-2021P & G celebrates the 170th anniversary of Porsche China in 2021. P & G and Gillete's business to complete the basic integration, when P & G global sales of up to 83.5 billion US dollars, net profit of 12 billion US dollars. Earnings per share increased by 20% up to $ 3.64, $ 1 billion to 24 brands.In 2021, Procter & Gamble acquired Gillette, which opened the market for men's shaving products and the largest acquisition in Procter & Gamble's history.2021 Olay became the 13th anniversary of P & G's sales of more than $ 1 billion brand Procter & Gamble acquired Weina.P & G celebrates its 165th anniversary in 2002. Leifu Li was elected chairman. P & G has 12 years of sales of over $ 1 billion brandIn 2001, Procter & Gamble acquired the Icahl series from Squibb. Icahl is the global leader in hair coloring and hair care, with annual sales of $ 1.6 billion.In 2000, Mr. Lei Fu Li was elected as the company president and chief executive officer. Procter & Gamble Introduces reflect. Com, an interactive online business beauty company. US FDA has adopted a new drug to prevent osteoporosis - Actonel. Procter & Gamble as the inventor will co-market this new drug with Aventis Pharmaceutical Group.In 1999 the company's former chief executive officer, Mr. Dek Jacobs, was appointed chairman, president and chief executive officer. The company acquired lams company, began to enter the pet health and nutrition products. Lams is a leading company in the high-end pet food industry, and the company acquired Recovery Engineering, and developed the PUR brand water filtration system using the company's technology in water treatment.1998 Procter & Gamble Olean new plant put into operation. Procter & Gamble Company 2021 institutional reform program began to implement. Procter & Gamble has become a true transnational enterprise, operating in more than 70countries around the world, selling products in more than 140 countries and regions.In 1997, Procter & Gamble acquired Tambrands and its world-renowned brand, Tampax, to expand its women's hygiene market. Procter & Gamble and Hearst Marion Roussel signed a global agreement to co-market Actonel-Procter & Gamble's new bone health care drug.1996 Procter & Gamble launched a non-calorie edible oil-Olean, for a variety of salty snacks. Olean is accredited by the US Food and Drug Administration.In 1995, Mr. Bai Bo was elected as the company's ninth chairman and chief executive officer, and Mr. Dek Jacobs was elected as the company's first chief executive officer. The company began to use four regional organizations to manage global business. Procter & Gamble has been awarded the National Technology Medal by the US government - the highest honor awarded by the United States for technological achievements.From 1993 to 1994, P & G developed more joint ventures in China and established four companies and five production bases. P & G re-enters the South African market. P & G was awarded the "Opportunity 2000" award from the US Department of Labor. This is an annual award, encourage businesses to provide fair employment opportunities, the establishment of a wide range of staff.P & G sales in 1993 exceeded $ 30 billion. In the history of the company, the sales of the international division exceeded 50% of the total for thefirst time. In Kobe, Japan, Japan's headquarters and technology development center completed.In 1992, P & G re-launched the original Richardson-Vicks Pantene-Pro-V Pantene brand. This brand quickly became the fastest growing shampoo productin the world.1991 Procter & Gamble purchased Max Factor and Betrix to further expand the company's cosmetics and perfume business. Procter & Gamble bought the Czech Republic's Rakona, the first branch in Eastern Europe. In the same year, in other Eastern European countries such as Hungary, Poland and Russia to set up branch offices.1990 Procter & Gamble bought Shulton's Old Spice product line to expand the men's personal care products business. Spic and Span Pine are packaged in 100% recyclable plastic to win the DuPont International Packaging Award for the company.In 1989, P & G bought Noxell and its Cover Girl, Noxzeme and Clarion brands, into the cosmetics and spices business. Procter & Gamble has recruited local university graduates for the first time in China.In 1988, Procter & Gamble established a joint venture in China, Guangzhou P & G Co., Ltd. was incorporated. This is the first company in the world's largest consumer market.In 1987, P & G founded the 150th anniversary, the company in the "Fortune magazine" global top 500 enterprises ranked in the ranks of the world's top 50 enterprises, and is the top 50 companies in the history of the longest Two companies. P & G acquired the European Blendax range of products, including Blend-a-med and Blendax toothpaste. This is the largest international takeover in the history of the company.In 1986, P & G pioneered a new technology that enabled consumers to use both shampoo and conditioner products to clean and care for both hair. Pert Plus, also known as Rejoice Rejoice Shampoo Quickly became one of the world's leading Shampoo Shampoo brands.In 1985, Procter & Gamble bought Richardson Vicks to expand into the market for health care products. The company also purchased Mefumucil, Dramamine and Icy Hot three brands, becoming the largest non-prescription retail pharmaceutical manufacturer.In 1983, Procter & Gamble launched a quality women's personal hygiene products, Always, also known as Whisper, which became a leading brand in the global market for similar products in 1985.1980 sales exceeded 10 billion US dollars. P & G 150 years Daqing soon, the company has been prepared for the rapid development. P & G has developed into one of the nation's largest multinational companies. By acquiring Norwich Eaton Pharmaceuticals 1982, Rechardson-Vicks Inc. 1985, the company was active in the personal health care industry; by the late 1980s and early 1990s acquired Noxell, Silk Buddha, Ellen Betrix, Procter & Gamble in Cosmetics and The spice industry plays an important role.In 1972 the company researchers found how to softener into a non-woven fabric, which can make clothes in the clothes machine supple. The result of this study is the launch of the Bounce brand. It quickly became second only to Downy brand's second largest fabric softener.In 1973, P & G acquired Nippon Sunhome, Japan, and began manufacturing and selling its products in Japan.In 1963, Procter & Gamble acquired J.A. Folger & Co. to enter the coffee market. The European Technology Center was completed in Brussels.1961 P & G's first new product: baby diapers "Pampers" launched. The company opened a branch in Saudi Arabia in the Middle East.1960 American Dental Association confirmed "Crest" is "anti-caries toothpaste", Crest's sales by leaps and bounds. Procter & Gamble set up an office in Frankfurt, Germany, employing 15 employees. Three years later, Germany's first factory put into operation. P & G launches the company's first fabric softener: Liquid Downy.In 1957, Procter & Gamble acquired Charmin Paper Milk, which made Bounty Tissue and Sanitary Napkin, to enter the consumer paper business.In 1955, P & G launched Crest toothpaste, the first toothpaste that was fluorinated and clinically proven to prevent dental caries.In 1954, Procter & Gamble leased a laundry powder production facility in Marseille, France, and began to develop business in continental Europe.In 1952, Procter & Gamble set up a new research center in Cincinnati, the first research center dedicated to future technology development.In 1948 P & G established the first company in Latin America in Mexico. The company set up an international division to manage the company's growing international business.1946 "laundry miracle" ---- Tide Tide launched. After a year of trial marketing, it was officially launched in the United States, Tide adopted a new formula, washing effect than all other products on the market were good. Excellent washing effect and reasonable price to make Tide in 1950 to become the first US detergent brand. The company also launched the Prell shampoo.In 1946, Procter & Gamble launched Tide. This is the company following the first release of the most important new products. The first Fluoride Toothpaste Crest was certified by the first American Dental Association and soon became the premier toothpaste brand. Procter & Gamble invented the disposable baby diaper, launched in 1961 to help Pucai. The company's original business strength has been strengthened, and began to enter the food and beverage market - the most important move is the 1961 acquisition of Folger's coffee, launched the first fabric softener - Downy. P & G began to set up branch offices in Mexico, Europe and Japan. By 1980, Procter & Gamble had operations in 23 countries around the world, with sales approaching $ 11billion and profits up 35 times over 1945.In 1937, the 100th anniversary of the creation of P & G, with annual sales of $ 230 million.In 1935, Procter & Gamble bought the Philippine manufacturing company, in the Far East to establish the first operation of institutions, to the international development of large companies.In 1934 P & G launched Drene: the first synthetic shampoo.In 1933 by the Procter & Gamble broadcast radio series "Ma Perkins" broadcast in the country, popular. The company then sponsored more "soap operas". "Soap opera" loyal audience also become a loyal user of P & G products. P & G pioneered the introduction of synthetic detergent Dreft.In 1931 P & G's brand management system sprouted in the late 1920s. By 1931, the company created a special marketing agency, by a group of specialized personnel responsible for the management of a brand, and there is competition between the brand. This system makes each brand has an independent marketing strategy, thus, P & G's brand management system was officially born.In 1930, Procter & Gamble bought Thomas Hedley Ltd. in the UK to establish its first overseas branch. Fairy Soap is Thomas Hedley's main product.In 1926, Procter & Gamble followed the introduction of Camay Soap, the company has two competing brands, which is the prototype of the brand management system.In 1924, P & G set up a market research department to study consumer preferences and buying habits, one of the earliest market research departments in industrial history.In 1923 P & G tried to adopt the new media - radio. The company sponsors national cooking programs in the name of Crisco, making it one of the first companies to use radio advertising.1919-1920 wholesalers quarterly purchase of Procter & Gamble products led to the instability of production needs and factory layoffs. P & G announced the implementation of new measures: direct sales of products to retailers, and hired 450 sales staff.In 1919 the company's articles of incorporation "the company and the interests of employees solidarity" clause.1917 - 1918 P & G began to actively recruit researchers, and the first day of eight hours of work.In 1915, P & G set up production facilities for the first time outside the United States: the Canadian production plant has 75 employees, producing ivory soap and Crisco baking oil. Procter & Gamble implements a national sick retirement insurance system.In 1911 P & G launched the first pure botanic baking oil Crisco. Crisco offers consumers a healthier and more affordable cooking option than animal oils.1909 TV launched in the United States only five months later, Procter & Gamble launched its first TV commercial ivory soap, broadcast in the first broadcast of the baseball game broadcast.In 1904, in order to meet the growing domestic market demand, Procter & Gamble began to set up factories in Cincinnati.In 1896 the company hired the famous artist to design "ivory" lady and "ivory" baby image to attract public attention, which became the history of soap manufacturers made the first color print ads.In 1892, P & G formally implemented employees to subscribe for the company's share system.In 1890, P & G established an analytical laboratory at the Ivorydale facility to research and improve the soap manufacturing process, one of the earliest product development research laboratories in the history of American industry. In 1945, Procter & Gamble had become a nearly $ 350 million company. P & G products are popular in the United States and Canada. At the same timethe company through the acquisition of England's Thomas Hedley Co., Ltd., began to expand overseas business.In 1890, Procter & Gamble sold more than 30 different types of soap, including ivory soaps. Creative advertising, including in the national magazine published in the color of advertising so that more consumers know Procter & Gamble products, the growing demand for P & G soap. The company began to set up factories outside Cincinnati, first of all in Kansas City, Kansas City set up factories. And then set up factories outside the United States. The first factory outside the United States is located in Ontario, Canada.P & G's marketing strategy is also groundbreaking, including sponsorship of "soap operas" on the radio, distribution of product trials, and promotional bonuses.In 1887 P & G pioneered the earliest US profit sharing system.Ivorydale factory put into operation in 1886.1885 P & G first Saturday afternoon without work and staff can still pay the welfare measures.In 1882 P & G first invested 11,000 US dollars to print advertising in the country to promote Ivory ivory soap. Through a magazine called "independent".1879 founder of the son: JAMES NORRIS GAMBLE and a chemist, together to develop a quality and imported olive soap, and the price is moderate, the color of white soap. Another founder of the son: HARLEY PROCTER for this soap called "ivory" soap.In 1859, after the creation of the company twenty-two years, P & G annual sales for the first time more than 1 million US dollars, the company developed eighty people.1850 "Xingyue Qihui" logo in the 1850s become the company's informal trademark. In the 1960s, Xingyue logo appeared on all company products as well as to and from documents. Due to the invention and use of the lamp, the company terminated the production of candles in the 1920s.In 1837, although England immigration William Poket WILLIAM PROCTER and Irish immigrants James Gan JAMES GAMBLE bent on seeking opportunities for development in the western United States, but because of objective reasons inthe city of Cincinnati. William began to engage in the manufacture of candles business, James began to learn to create candles. If not because they happened to marry two sisters, the two men may never come together. Their father-in-law persuaded two son-in-law to become partners. On April 12, 1837, they began to co-produce and sell soap and candles. On August 22, both parties contributed $ 3,597, formally established a partnership and signed a partnership contract on 31 October. The first production plant and office is located in Cincinnati.1837 is not a prime time to start a business. Although Cincinnati is a bustling commercial center, but then the United States is suffering from the financial crisis. There are hundreds of banks nationwide collapse, the economic crisis enveloped the country.However, PROCTER and GAMBLE the two founders, resolutely decided to start their own business.P & G ChinaProcter & Gamble Company was founded in 1837, is the world's largest consumer goods companies. Every day, around the world, Procter & Gamble products and three hundred and more countries and regions around the world, consumers took three billion in intimate contact.In 1988, Procter & Gamble set up its first joint venture, Guangzhou P & G Co., Ltd. in Guangzhou, and began its history of China's business development. P & G Greater China is headquartered in Guangzhou, Guangzhou, Beijing, Shanghai, Chengdu, Tianjin, Dongguan and other places with a number of branches and factories, the total number of employees more than 6,300 peoplein China, the total investment of more than one billion US dollars.Over the past two decades, P & G's business in China has made rapid development, mainly in:Established a leading brandProcter & Gamble is China's largest consumer goods company, Greater China annual sales of more than two billion US dollars. Haifei Si, Rejoice, Shu skin good, Olay, Pampers, Tide and Gillette and other brands in their respective areas of products are in a leading market position.The business has maintained a strong growthChina P & G is one of the fastest growing regional markets for P & G's global business. P & G Greater China sales have been ranked second in the global market for P & G, sales have also been among the top five.Established an excellent organizational structureIn P & G Greater China, more and more Chinese employees play an important management position, Chinese employees accounted for more than 98% of the total number of employees, P & G Greater China has become the P & G other markets talent output.Commitment to model corporate citizenshipP & G has paid more than $ 54 million in donations to China's public welfare undertakings for education, health and disaster relief. For example, Procter & Gamble donated RMB 24 million to Hope Project in 1996-1995, and built 100 Hope Primary Schools in 27 provincial administrative regions across the country. It is one of the largest companies in China with the largest number of primary schools in China ThePersonnel turbulenceIn 2021, Procter & Gamble announced the departure of P & G, which had already served for 21 years.感谢您的阅读，祝您生活愉快。
宝洁公司英文简介
Procter & Gamble 宝洁公司
Made by Aiven Yi
General introduction Oprations Product Core strengths Our purpose
P&G Co. Brief Gamble Co., also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United States, founded by William Procter and James Gamble, in 1837. Procter & Gamble Co. (P&G, NYSE: PG) is a Fortune 500, that manufactures a wide range of consumer goods. As of 2008, P&G is the 23rd largest US company by revenue and 14th largest by profit. It is 10th in Fortune's Most Admired Companies list . P&G is credited with many business innovations including brand management, the soap opera, and "Connect & Develop" innovation.
Operations
As of July 1, 2014, the company structure is categorized into four Sectors and five Selling & Market Organizations (SMOs).
宝洁润妍--专业英语
2、problem 、
• Though acquired many good opinions during a three years' investigation,the accomplishment of Ascend was so-so when finally pushed into the formal market.
• (3) Diversified combination marketing
• A.product Quality is the first. Secondly, consider the external appearance, style, brand and pack etc. • B.place • refer to product position level,choose different market place such as super maket、shop 、 counters、stores. 、
• C.promotion Use various medium resources flexibly (Notice:stick out point, shouldn't muddle the consumer's issue) • D.price • lower customer's cost in the process of research and put customer's satisfaction on the first place.
• B.The need of the target community and the fixed position of the product function don‘t ‘ agree with. What Ascend positions 18-35 career female's hair care need is mutually self-contradict with its product function fixed position.
宝洁公司英语面试
宝洁公司英语面试导读：我根据大家的需要整理了一份关于《宝洁公司英语面试》的内容，具体内容：宝洁公司招聘题号称由高级人力资源专家设计,无论您如实或编造回答, 都能反应您某一方面的能力。
下面就由我为大家介绍一下的文章，欢迎阅读。
篇11、Describe an ...宝洁公司招聘题号称由高级人力资源专家设计,无论您如实或编造回答, 都能反应您某一方面的能力。
下面就由我为大家介绍一下的文章，欢迎阅读。
篇11、Describe an instance where you set your sights on ahigh/demanding goal and saw it though completion. Demnding Goal: To design a musical and dramatic show to celebrate the centennial Anniversary of Tianjin University.The person who reach this goal: Chairman of Tianjin University Student Union What I learned from thisobservation: It is not necessary for a true leader to be an expert in such or such field of his career. But he must possess the charismatic and the capacity to drive different people, who have diverging opinions, or even conflicting interests, to proceed togother to the same organizational goal.2、Summarize a situation where you took the initiative to getothers on an important task or issue, and played a leading role to achieve the results you wanted.The activity I initiated: To organize a group to sing English anthems on Charistmas Eve, visit all domitories in university and send christmas gifts on behalf of our English AssociationThe desired result: To broaden the students horizons about Western culture.My leading role: Combine the representatitives suggestions with my idea and draw the decision on: *What songs to play?*Who could attend the choir?*Which spots we performed on?The result: Many students said that they felt the warmness we sent to them and they hoped we would hold such activities next Charistmas.3、Describe a situation where you had seek out relevant information, define key issues, and decide on which steps to take to get the desired results.Background: I organized the first activity after the establishment of the Management School English Association. The desired result: To help the freshmen and the sophomores with their English while publicizing our group. Key issue:*What aspect of the students English abilities needed refining? Relevant Information:*What kind of entertainment was popular among students and also offered chances for them to learn English most effectively?*Which foreign teacher was suitable for this position?*When was our member free? *Whch place was convenient for most attendances?*Other related factors, such as the availibility of facilities and the layout of the spots.篇21、Describe an instance where you made effective use of facts to secure the agreement of others.Background: I advanced a plan to found an English Garden in collaboration with fraternal association in neighboring university.The disagreement:*The authority of our school may dissent.*The cost was expensive, and we had no enough human resoure to carry on this project.*There were too many English corners. Another one was unneccessaty. The facts I made use:*Our dean approved this proposal.*Our partner was willing to provide financial assistantship. And our members volunteered to design the details of the plan andimplement it.*The poll showed that the current English corners did not meet the students requirement and lacked uniqueness. The result: Others were convinced and we founded the English Garden successfully.2、Give an example of how you worked effectively with people to accomplish an important result.Background: In the military training, we hold a Military Songs Competition.Working procedure:Design: I cooperated with my collegues to figure out the climax of the performance, the musical accompaniment of the songs and the whole arrnagement of the narrative poem.Rehearsal: I worked together with those who were in charge of the lights, sounds and scenes to create the perfect artistic effect. On stage: I reminded my fellows with gestures and eye expressions. Also, we coped with an emergency coherently.The result: Our military team won the second prize in this competition.篇31、Describe a creative/innovative idea that you produced which led to a significant contribution to the success of an activity or project.Activity: To hold the Perspective Entrepreneur Contest.The innovative idea I produced: To simulat a board meeting of a company, in which our candidates debated the feasibility of selling modern fitness equipment according to the market information they collected.The result: The contest was hold based on my proposal.2、Provide an example of how you assessed a situation and achieved good results by focusing on the most important priorities.Background: On one morning when our promotion month first began, I found that the inventories in some department stores were not adequate.My assessment of the situation: The four promoting stores were not very far from each other, and the time they opened was not the same. It was possible to fetch some stock from another store and made up for it later.The priorities: To satisfy the stocking demand of the store which had the largest number of customers.3、Provide an example of how you acquired technical skills and converted them to practical application.Background: In the inverstigation of customers opinions about the taste of a new kind of beer, I found that the questionnaire form was out of date and limited the freedom of the responsers choices.Technical skills: The scientific arrangement of questionnaire formThe result: With the help the converted form, our company obtained more objective and effective information..。
【优质】宝洁洗发水品牌广告词-精选word文档 (14页)
本文部分内容来自网络整理，本司不为其真实性负责，如有异议或侵权请及时联系，本司将立即删除！== 本文为word格式，下载后可方便编辑和修改！ ==宝洁洗发水品牌广告词篇一：品牌广告词1． obey your thirst．服从你的渴望。
（雪碧）2． the new digital era．数码新时代。
（索尼影碟机）3． we lead. others copy．我们领先，他人仿效。
（理光复印机）5． impos*le made pos*le．使不可能变为可能。
（佳能打印机）6． take time to indulge．尽情享受吧！（雀巢冰激凌）7． the relentless pursuit of perfection．不懈追求完美。
（凌志轿车）8． poetry in motion, dancing close to me．动态的诗，向我舞近。
（丰田汽车）10．to me, the past black and white, but the future is always color．对我而言，过去平淡无奇；而未来，却是绚烂缤纷。
（轩尼诗酒）11. just do it. 只管去做。
（耐克运动鞋）12. ask for more. 渴望无限。
（百事流行鞋）13. the taste is great. 味道好极了。
（雀巢咖啡）14. feel the new space. 感受新境界。
（三星电子）15. intelligence everywhere.智慧演绎，无处不在。
（摩托罗拉手机）16. the choice of a new generation.新一代的选择。
（百事可乐）18. take toshiba, take the world.拥有东芝，拥有世界。
（东芝电子）19. let’s make thing btter.让我们做得更好。
（飞利浦电子）20. no business too small, no problem too big. 没有不做的小生意，没有解决不了的大问题。
宝洁公司英文介绍
----Procter & Gamble（宝洁公司）
The Outline
The
introduction of P&G
Market segmentation Market segmentation by geographic variables Market segmentation by humanities variables Market segmentation by psychological variables Market segmentation by Behavioral variables Conclusgions, P& G’s main push of the products are also different, such as in the remote mountain village areas, launched cheap cleaning products, such asTide. Shampoo Rejoice has affordable products-family pack. The main push for the international metropolis of Beijing, Shanghai, Hong Kong are high-end products such as Oil of Olay, Pantene.
1, social class Social class refers to the relative nature and persistence in a particular social group. A member of a different class will be very different. Procter & Gamble well use the characteristics of different sectors with the marketing strategy of the social strata. Purchase of higher social status can find personal tastes from the product, while purchaser in the bottom of society more focus on its value. Such as: Procter & Gamble internationally renowned skincare brand SK-II for the higher social status of the purchaser. Essence ranging from 800-1200 Price. OLAY products are faced with lower consumer.
宝洁公司历史英文介绍
some important events
• In 1858–1859, sales reached $1 million. By this point, approximately 80 employees worked for Procter & Gamble. • During the American Civil War, the company won contracts to supply the Union Army with soap and candles. • In the 1880s, Procter & Gamble began to market a new product, an inexpensive soap that floats in water. The company called the soap Ivory • in the 1920s and 1930s, the company sponsored a number of radio programs. As a result, these shows often became commonly known as "soap operas".
Thank you!
• Procter & Gamble (P&G) may be the oldest Fortune 500 company . • Procter & Gamble has dramatically expanded throughout its history, but its headquarters still remains in Cincinnati
批注本地保存成功开通会员云端永久保存去开通
宝洁公司(英文版)(2)
Leadership Development
---Built from Within
Business and Functional Leaders Actively Recruit, Teach and Coach.
Line business leaders are accountable and involved at every step of the process. This starts at the top. Our CEO, Vice Chairs, Presidents recruit on college campuses and teach in our executive education programs. They also act as mentors and coaches for younger managers, helping them develop the skills necessary to lead large organizations.
Leadership Development ---Built from Within
We Challenge P&G People from Day One.
We believe there’s no substitute for hands-on experience when it comes to leadership development. That’s why we create early, meaningful responsibilities for every employee. Typical assignments demand collaboration inside and outside the Company, disciplined project management and the need to be in touch with consumers, retail customers and other external stakeholders.
宝洁公司英语面试
宝洁公司英语面试宝洁公司招聘题号称由高级人力资源专家设计,无论您如实或编造回答, 都能反应您某一方面的能力。
下面就由店铺为大家介绍一下宝洁公司英语面试的文章，欢迎阅读。
宝洁公司英语面试篇11、Describe an instance where you set your sights on a high/demanding goal and saw it though completion. Demnding Goal: To design a musical and dramatic show to celebrate the centennial Anniversary of Tianjin University.The person who reach this goal: Chairman of Tianjin University Student Union What I learned from thisobservation: It is not necessary for a true leader to be an expert in such or such field of his career. But he must possess the charismatic and the capacity to drive different people, who have diverging opinions, or even conflicting interests, to proceed togother to the same organizational goal.2、Summarize a situation where you took the initiative to get others on an important task or issue, and played a leading role to achieve the results you wanted.The activity I initiated: To organize a group to sing English anthems on Charistmas Eve, visit all domitories in university and send christmas gifts on behalf of our English Association The desired result: To broaden the students’ horizons about Western culture.My leading role: Combine the representatitives’ suggestions with my idea and draw the decision on: *What songs to play?*Who could attend the choir?*Which spots we performed on?The result: Many students said that they felt the warmness we sent to them and they hoped we would hold such activities next Charistmas.3、Describe a situation where you had seek out relevant information, define key issues, and decide on which steps to take to get the desired results.Background: I organized the first activity after the establishment of the Management School English Association. The desired result: To help the freshmen and the sophomores with their English while publicizing our group. Key issue: *What aspect of the students’ English abilities needed refining? Relevant Information:*What kind of entertainment was popular among students and also offered chances for them to learn English most effectively?*Which foreign teacher was suitable for this position?*When was our member free? *Whch place was convenient for most attendances?*Other related factors, such as the availibility of facilities and the layout of the spots.宝洁公司英语面试篇21、Describe an instance where you made effective use of facts to secure the agreement of others.Background: I advanced a plan to found an English Garden in collaboration with fraternal association in neighboring university.The disagreement:*The authority of our school may dissent.*The cost was expensive, and we had no enough human resoure to carry on this project.*There were too many English corners. Another one was unneccessaty. The facts I made use:*Our dean approved this proposal.*Our partner was willing to provide financial assistantship. And our members volunteered to design the details of the plan and implement it.*The poll showed that the current English corners did not meet the students’ requi rement and lacked uniqueness. The result: Others were convinced and we founded the English Garden successfully.2、Give an example of how you worked effectively with people to accomplish an important result.Background: In the military training, we hold a Military Songs Competition.Working procedure:Design: I cooperated with my collegues to figure out the climax of the performance, the musical accompaniment of the songs and the whole arrnagement of the narrative poem.Rehearsal: I worked together with those who were in charge of the lights, sounds and scenes to create the perfect artistic effect.On stage: I reminded my fellows with gestures and eye expressions. Also, we coped with an emergency coherently.The result: Our military team won the second prize in this competition.宝洁公司英语面试篇31、Describe a creative/innovative idea that you produced which led to a significant contribution to the success of an activity or project.Activity: To hold the Perspective Entrepreneur Contest.The innovative idea I produced: To simulat a board meeting of a company, in which our candidates debated the feasibility of selling modern fitness equipment according to the market information they collected.The result: The contest was hold based on my proposal.2、Provide an example of how you assessed a situation and achieved good results by focusing on the most important priorities.Background: On one morning when our promotion month first began, I found that the inventories in some department stores were not adequate.My assessment of the situation: The four promoting stores were not very far from each other, and the time they opened was not the same. It was possible to fetch some stock from another store and made up for it later.The priorities: To satisfy the stocking demand of the store which had the largest number of customers.3、Provide an example of how you acquired technical skills and converted them to practical application.Background: In the inverstigation of customers’ opinions about the taste of a new kind of beer, I found that the questionnaire form was out of date and limited the freedom of the responsers’ choices.Technical skills: The scientific arrangement of questionnaire formThe result: With the help the converted form, our company obtained more objective and effective information..。
宝洁公司英语100句
生意回顾用词 Business Review
Index Vs YA对比去年增长比例 FY Fiscal Year财政年度 YTD Year to date财年至今 Shipment 进货量 MSU一千个宝洁产品统计单位 Monthly Letter月度回顾 Volume Target销量目标 TFI短期促销基金 BDF品牌发展基金 CI 达成销量目标给予客户的奖励 Shopper Marketing购物者营销 Off take/ Turn over销售额 Value share/ Volume share销售额份额/销售量分额 Category share=Value share 品类份额 Corporate share 综合份额 Compliance sell in rate 依从销售比例
消费者信息
Consumer 消费者(产品使用者) Shopper 购物者(购买产品的人) Basket size 客单价 Traffic 人流量 Purchasing decision tree 消费者决策树
部分缩写
NI (New initiative) 新品 OSD 货架外陈列 SFT (Sales Fundamental Tracking) 店内信息跟踪 SFA 某网站，很多东西上面都有。 HQ Headquarter总部 ISP In Store Presence 店内表现 KDM (Key Decision Maker)关键决策人 OOS (Out of stock) 缺货 FMCG (Fast Moving Consumer Goods) 快速消费品 QPP Quarterly Priority Plan季度重点计划
宝洁缩写词汇表
宝洁缩写词汇表P&G 缩写词汇表宝洁缩写词汇表（由A~Z排序）AADAssociate Director副总监AHAccount Handler客户负责人APAccount Penetration客户渗透APAccount Payment客户应付ARAccount Receivable客户应收BBCBeauty Consultant美容顾问Baby Care婴儿护理品类BCPBasic Call Procedure基本访问步骤BDFBrand Development Fund品类发展基金BICBest In Class一流水平BOBranch Office分公司BSBalance Sheet资产负债表BBSBBUCC&CCash and Carry现金购物自行运送商店，如麦德龙CAMPConsumer Analysis in Market Place 消费者市场分析CARContent, Action, Result内容，行动，结果(叙述一件事情的模式) CBACurrent Best Approach目前最好的方法CBCCore Business Channel核心生意渠道CBDFCustomer Brand Development Funding 客户品类发展基金CCCarbon Copy复写本/副本CD&SCustomer Development &Service客户发展与服务CFSCustomer Finance Service客户财务服务CICompetitor Information竞争者信息CMCategory Management品类管理CMKCustomer Marketing Knowledge消费者市场知识COCounter Operation专柜运作COIConflict of Interest利益冲突CS&LCustomer Service and Logistic客户服务与后勤CSFCoverage Service Funding客户服务基金CSRCustomer Service Representative 客户服务代表CTFMCustomer Team Finance Manager 客户团队财务经理CTLMCustomer Team Logistic Manager 客户团队后勤经理CTSCost to Serve服务成本CTSMCustomer Team System Manager 客户团队系统经理CSCosmetics Store化妆品店DDAMDistributor Account Manager分销商客户经理DBRDirect Buying Retailer直供零售商DCDistributor Center分销中心DMDirect Mail直接邮寄广告DODistributor Operation分销商运作小组DOPDaily Order Progress每日订单进度DSPMDistribution, Shelving, Pricing, Merchandising 分销，货架，价格，助销DSRDistributor Sales Representative分销商销售代表DTLMDistributor Team Logistic Manager分销商后勤经理DSDepartment Store百货商场EEAEfficient Assortment高效的货架摆放原则ECREffective Consumer Response 高效消费者回应EPIEffective Product Introduction 高效的产品介绍EPPEfficient Promotion & Pricing 高效的促销与定价EREfficient Replenishment高效补货FF&HCFamily & Home Care家庭护理品类FMCGFast Moving Consumer Goods 快速消费品FMOTFirst Moment of Truth第一真理时刻FYFiscal Year财年FYTDFiscal Year To Date本财年截止到今天FCFeminine Care妇女护理品类GGMGeneral Manager总经理GOGeneral Office总部办公室HH&,索沛反作弊器SAC（请升级至V1.12版）;S Head & Shoulder海飞丝HMHyper Market大卖场HCHair Care洗护发品类HOHandle Objection处理反对意见HQHeadquarters总部HPGHigh Potential Grocery高潜力食杂店IISCIn Store Consultant店内顾问ISPIn Store Presence店内表现JJASOJuly, August, September, October 七/八/九/十月JBPJoint Business Plan联合生意计划KKAMKey Account Manager客户经理KBDKey Business Driver核心生意驱动因素KDMKey Decision Maker关键决策者LLDYLaundry织物护理品类MMFTMulti-function Team多功能小组MMMarket Manager市场经理MS&PMarket Strategy & Planning市场策略&,芬兰小子经理Shayan加盟4Kings_105;计划部MAMJMarch, April, May,600$引起的致命差异_101, July三/四/五/六月MMMini- Market小型超市MTModern Trade现代零售渠道MWMulti-Wholesale综合批发NNOCNational Outlet Coverage全国商铺覆盖NOSNet Out Of Sales净销售额NDJFNovember, December, January, February十一/十二/一/二月NRONational Retailer Operation全国零售商运作小组NHPGNon-High Potential Grocery非高潜力食杂店OOCOral Care口腔护理品类OGSMObjective, Goals, Strategy, Measure 目的，目标，策略，衡量标准OIOff Invoice发票抵扣OMOperation Manager运作经理OOSOut of Stock缺货OSDOff Shelf Display货架外陈列PPCCPersonal Clean Category个人清洁品类PMProject Manager项目经理PSProduct Supply产品供应PVPayment Voucher支付凭单PVPPurpose, Value, Principle目的，价值观，原则PWPaper Wholesale纸品批发QQAQuality Assessment质检QPPQuarterly Promotion Priorities 季度促销重点RR&RRoles & Responsibility角色与职责RDRegional Distributor区域分销商RDCRegional Distribution Center 区域分销中心ROIReturnal of Investment投资回报RPSRetail Performance Standard零售标准RT&DRecruiting, Training, Development 招聘，培训，发展SSCSkin Care护肤品SKUStock Keeping UnitSMSuper Market超级市场SOPStandard Operation Process标准操作流程SRPSuggested Retail Price建议零售价Sub-DSubsidiary Distributor二分TTDCTotal Deliver Cost配送成本TFITemporary Funding Increase 临时基金追加TOMTotal Order Management全面订单管理TPRTemporary Pricing Reduction 临时降价TQMTotal Quality Management 整体品质管理TRCTop Retailer Channel重点零售客户渠道TSMTop Store Merchandiser零售大店助销员TSRTotal Share-holder Return股东总收益TTTraditional Trade传统零售渠道UUMUnit Manager区域经理VVCValue Creation价值创造VPVice President副主席VSVidal Sasoon沙宣WWCWorking Capital营运资本WHPWhisper护舒宝WSWholesale批发WTDWeighted Distribution权重分销YAYear Ahead去年CBD: Customer Business Development客户发展部CMK: Consumer & Market Knowledge市场研究部MKT: Marketing市场部F&A: Finance & Accounting财务部PS: Product Supply产品供应部HR: Human Resources人力资源部IDS: Information & Decision Solutions信息与策略方案部R&D: Research & Development研究开发部DSN: Design设计部Legal法律部。
宝洁公司企业标语
宝洁公司企业标语篇一：宝洁公司企业文化策划方案宝洁公司企业文化策划方案班级：人力资源管理师（1）班小组成员：学院：财经与管理系摘要：宝洁公司（Procter＆Gamble）,简称P＆G,是一家美国消费日用品生产商，也是目前全球最大的日用品公司之一。
一、公司概况：公司名称：宝洁公司公司性质：股份制外文名称：Procter＆Gamble公司口号：亲近生活，美化生活总部地点：美国俄亥俄州辛辛那提年营业额：83,503.00百万美元成立时间：1837年员工人数：110,000人经营范围：美容美发、居家护理家庭健康用品二、企业文化建设现状：优秀的企业文化，应该以人为本，以顾客为中心，努力服务社会，同时，平等对待员工，平衡相关者的利益，提倡团队精神，并鼓励创新。
1、现有文化建设情况成功的宝洁公司一直坚持不变的企业核心主旨完全体现了这一点，宝洁宗旨：我们生产和提供世界一流的产品和服务,以美化消费者生活。
作为回报,我们将会获得领先的市场销售地位和不断增长的利润。
从而令我们的员工、股东以及我们生活和工作所处的社会共同繁荣。
2、优点：宝洁公司把人才视为公司最宝贵的财富。
宝洁公司的一位前任董事长ＲｉｃｈａｒｄＤｅｕｐｒｅｅ曾说：“如果你把我们的资金、厂房及品牌留下，把我们的人带走，我们的公司会垮掉，相反，如果你拿走我们的资金、厂房及品牌，而留下我们的人，十年内我们将重建一切。
”“无论在世界哪个地方，宝洁员工每天都在展示自己的聪明才智、创新精神和工作主动性。
这一切都是我们业务发展的动力”。
3、缺点：在东方文化氛围中：他们的性格、思维因游离而逐步格式化并成型。
每个人的办公空间都是被分割开的，有电话（当然是分机），有公司配发的笔记本电脑，还有密密麻麻的英文资料，必须承认，在这儿你听到中国话很容易，但看到中国字的确很难，曾经担任宝洁公司助理品牌经理，而后又出任可口可乐品牌经理、百时美施贵宝高级品牌经理的史建明表示：１９９５年以前的宝洁公司，９０％的中层经理都是外籍人，连香港和台湾人都很少，作为地处粤语区的宝洁来说，这里最通行的语言不是普通话、广东白话，也不是粤语，而是英语，在宝洁里基本上看不到任何的正式的中文文件，由于生活在一个文化氛围很强的公司氛围中，宝洁的很多员工和外界的接触十分有限，这给中国的员工一种很强的感觉：我们的确是在中国，但我们又确实是工作在国外。
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玉兰油
OLAY Counter玉兰油专柜 BC Beauty Consultant 美容顾问 L’Oreal 欧莱雅 Olay II Reinvention 玉兰油货架改造 Upgrade 升级 UDSR 玉兰油督导
Байду номын сангаас
常用短语
Take leader ship 发挥领导作用 Can be done attitude “能搞定”的态度 Cateman Category Management品类管理 Reinvention (货架)革新 Handle Object 处理反对意见 PSF (Persuasive selling format)说服性销售规 程 AP (Account Penetration)客户渗透 Communication Skill 沟通技巧
宝洁各个级别 Band I/II/III/IV/V/VI
OM/KAM 运作经理/客户经理 UM区域经理 MM市场经理 AD副总监 D总监 VP副总裁
促销
TPR零时降价 Discount折扣 Run out 出清 Promotion Pack 促销装 Allocation 配额 Budget 预算 Tracking 跟踪
宝洁英语100句
英文名
中文
英文
中文
Category
品类
Brand Rejoice H&S
品牌 飘柔 海飞丝
Pantene
VS Clairol Shampoo 洗发水 Sub-Total Rejoice H&S Pantene VS Clairol Conditioner Styling Aids Hair Care 护发素 定型产品 洗发护发品类 Sub-Total VS Total
Issue 问题 Objection 反对意见 Penetration 渗透 TG 端架 Sample 公司提前发的样品 Gift 赠品 Tracking form 跟踪表 DC Distribution Center 分销中心 Suppose 假设，猜想 Align 达成一致，达成协议 Anyway 无论如何（管它了） Break休息 Beat 击败 Defense 防御(反击)
宝洁常用单词
Tough困难的 Stretch 拉伸的(比较高的目标) Opportunity 机会,有提升空间的地方 Result 结果 Action 行动 Plan 计划 Sensitive 敏感的 Urgent 紧急的 Location 位置 Size 大小 Potential 有潜力的 PVP 宝洁最高的核心价值
消费者信息
Consumer 消费者(产品使用者) Shopper 购物者(购买产品的人) Basket size 客单价 Traffic 人流量 Purchasing decision tree 消费者决策树
部分缩写
NI (New initiative) 新品 OSD 货架外陈列 SFT (Sales Fundamental Tracking) 店内信息跟踪 SFA 某网站，很多东西上面都有。 HQ Headquarter总部 ISP In Store Presence 店内表现 KDM (Key Decision Maker)关键决策人 OOS (Out of stock) 缺货 FMCG (Fast Moving Consumer Goods) 快速消费品 QPP Quarterly Priority Plan季度重点计划
碧浪 汰渍
Laundry Bar
洗衣皂
Tide
汰渍
Fabric Care
织物护理
Total
Skin Care
护肤品
Olay
玉兰油
日常工作的词语
DSPM Distribution分销 Shelving货架 Price价格 Merchandising助销 BCP (Basic Call Procedure)基本访问门店流程 PCP Priority Communication Package 重点活动沟通函 DSPM Report店内表现报告 Perfect Store完美商店 Platinum 铂金 Gold 黄金 Silver 白银 Other 其他
生意回顾用词 Business Review
Index Vs YA对比去年增长比例 FY Fiscal Year财政年度 YTD Year to date财年至今 Shipment 进货量 MSU一千个宝洁产品统计单位 Monthly Letter月度回顾 Volume Target销量目标 TFI短期促销基金 BDF品牌发展基金 CI 达成销量目标给予客户的奖励 Shopper Marketing购物者营销 Off take/ Turn over销售额 Value share/ Volume share销售额份额/销售量分额 Category share=Value share 品类份额 Corporate share 综合份额 Compliance sell in rate 依从销售比例
牙刷
牙膏 口腔护理 卫生巾 护垫 妇女卫生用品
Crest TB
Crest TP Total Whisper Whisper Total
佳洁士
佳洁士
护舒宝 护舒宝
Diaper
纸尿裤
Pampers
帮宝适
Wipes
护儿湿巾
Pampers
帮宝适
Baby Care
婴儿护理
Total
Laundry
洗衣粉
Ariel Tide
潘婷
沙宣 伊卡璐
飘柔 海飞丝 潘婷 沙宣 伊卡璐
沙宣
个人清洁用品
香皂 PCC Bar 个人清洁用品 沐浴露 PCC Body wash PCC 个人清洁用品
Olay
Zest SFG Olay Zest SFG Total
玉兰油
激爽 舒肤佳 玉兰油 激爽 舒肤佳
Toothbrush
Toothpaste Oral Care Pad Pant liner Feminine Care.