雅思作文-话题37：媒体类：广告对我们生活和消费的影响
雅思考试作文范文媒体类
雅思考试作文范文媒体类雅思写作的提高不仅需要自己勤加练习，还要多读多看，下面是店铺网小编为您整理的雅思作文范文，仅供参考，希望考生能从中受到启发，提高自己的雅思写作成绩!雅思大作文范文：广告与媒体的问题Television screens, newspapers, buses, andalmost all city streets are flooded by all kinds ofadvertisements. This has both advantages anddisadvantages to consumers who are unavoidablyinfluenced, though the degrees vary from person to person.Because of the advertisements placed by many competing companies, consumers are ableto learn about certain new products rapidly. If a product happens to be what some consumersneed, they might be attracted to make a purchase and have trial use. If it turns out to bereally good, people would set about recommending it to friends and the sales of this product willgo up very quickly. So, we see this is a win-win situation both to consumers and manufacturersand we also see that consumers are not just influenced profoundly all at once. It takes time forthem to establish faith in the advertised products.In most cases, the advertised products are good and worth buying. But there are alsocases where the effects or functions of a certain product are much exaggerated and it willdefinitely fool some people when they are attracted all at once and go to buy it. Since a productcan only win the market through its quality and its long established fame, there’s everyreason to believe that those fake or much exaggerated products will eventually lose theirmarket shares and die out. Thus, we see that the market is selective and consumers aresensible in the long term.In developed countries, there are strict censorship and supervising systems regardingadvertising. If the advertisement put up by a company fails to honor the advertised effects, itwould be termed as fraud, thus violating the law which could lead to really serious result. Inmost cases, the manufacturing company would be fined so heavily that it would be difficult for itto survive any longer.From the foregoing discussion, we can see that advertisements influence consumers bothfavorably and unfavorably and the degrees of this influence differ from person to person. Toprotect consumers, governments can follow the practice of developed countries by enforcingreally strict censorship and supervising laws in regard to advertising as a whole.雅思大作文范文：新媒体对生活的影响It’s not difficult to hear people complaining abouthow much they are over occupied by the flow ofinformation. Yes, advanced media has easily pushed us into a century of news. Some mayargue that, with the hit of news media, people are gradually losing themselves since they aredrowning in the pool of information. However, positive aspects brought by news media alwaysexceed negative ones. I’ll illustrate my points in the following two aspects: the convenientlife, and the updated news.Just imagine what life was like 50 years ago, when the only sources of news were thoselimited newspapers and uncertain rumors from one person to another. The transmission ofnews was so hard that it was almost impossible to finish all important news within a shorttime. With developed news media, however, things are much different now. Let’s take a glanceat a normal person. He brushes his teeth while watching morning news on TV, listensto theradio in his car, and scans news websites on the Internet. Getting in touch with the trendseems to be no hard task to him, and so are we. Life, with the aid of advanced news media,becomes more and more convenient.We have been so urgent to grab the latest news that hardly can we ignore them. In thepast, it might take days or even weeks when something occurred in New York finally reached thenewspaper published in Beijing, not to mention those transmitted by mouths. Now, thesituation is not the same. A quick click on the mouse leads you directly to the news world, andexchange of information becomes more important than never before. Yes, via Internet and cellphones, you can get almost whatever you want to know immediately, and that’s absolutelyone great gift that news media brings to us.Of course we can’t deny the hard situation of modern people when their lives are overoccupied by news media. However, how can we ignore the developing world? With properregulations and restrictions, people will find themselves firmly tied to news media, and that’s aneverlasting trend.雅思大作文范文：广告能促进商品的质量吗?Advertisements, as an unavoidable componentof daily lives, are widely accepted reluctantly by anincreasing number of people. Some consumersbelieve that advertising only promotes the sales of products but not the quality, however, Ipersonally disagree with this viewpoint.Advertisements, such as television commercials and flyers are well defined advertisingmethods to the public. Undoubtedly, the main purpose is to pursue the increased sales ofgoods in order to achieve financial profit. For example, KFC is advertising that it cooks the bestchicken in the world to persuade morepeople to buy its fast food and Toyota has also doubledits sale of cars by increasing the investment in advertising through various types of media. Bothof these examples seem to demonstrate that advertising only improves the quantity of salesto drive up economical benefits.Nevertheless, when one genuinely looks into the contents of these advertisements, theirproducts are essentially improving in terms of performance and quality. Using these twoexamples again for instance, the taste of KFC chicken is from good to irresistible andmeanwhile, GPS, ABS brakes , airbag safety systems and even key-less start ignition, are alltypes of new inventions that have been adapted by Toyota to deliver a safer and morecomfortable car.In order to show their attractions in advertisements, they are required to provide betterquality and service as advertisements are considered as a promise that sellers have made tothe public. To be a responsible and moral corporation, they have to fulfill what they promisedin advertising.To sum up, advertising not only increases sales, but more importantly, as a moralcommitment from the seller, it improves the performance and quality as well.。
雅思口语范文欣赏：广告影响人们购物
雅思口语范文欣赏：广告影响人们购物下面新东方网雅思频道为大家整理了雅思口语范文欣赏：广告影响人们购物，供考生们参考，以下是详细内容。
广告影响人们购物Some people believe commodities that are popular among consumers reflect the power of advertisement rather than the real needs of people. Do you agree or disagree?Whether we like it or not, advertisement has been pouring into our daily life. They are so powerful that some people believe that it is not the needs of people but the power advertisement that makes commodities popular. Personally I don't agree with this opinion.First, let's make clear what the real needs of people are. Real needs can be divided into two categories: the material satisfaction and spiritual satisfaction. People tend to regard material satisfaction as real needs and spiritual satisfaction as waste of money and time. This is not true. Some commodities may not be useful but they can give the owner a kind of satisfaction.Second, let's make clear the reason why advertisement is powerful. The key principle of advertisers is to grasp the needs of consumers, then pass the potential consumers the information that their commodities can meet your need. Advertisers can promote the needs of people, exploit the needs or even produce the needs of people. But whatever they do, it will be based on the needs of people.But there are some advertisements that exaggerate the functions of the commodities to tell the wrong information to consumers. They make the commodities popular by cheating the majority of consumers. And also there are some commodities that do harm to the health of consumers and to the society. For example, smoking is poisonous, but the advertisements try to make a heroic image of the smokers, as the result smoking is popular among young men who are dreaming to become heroes in women's eyes. But such advertisements are minorities.In summary, advertisements bring us convenience to choose the commodities that can meet our needs. Most of the commodities are popular due to their usefulness, only some of them are due to the influence of advertisement. (298 words)以上就是新东方网雅思频道为大家整理的雅思口语范文欣赏：广告影响人们购物，非常实用。
广告对消费者的影响和作用英语作文
Advertising's Impact and Role on Consumers Advertising, a ubiquitous force in today's world, plays a pivotal role in shaping consumer behavior and perceptions. Its influence extends far beyond the mere promotion of products or services, touching every aspect of consumers' lives. From the subtle messages embedded in commercials to the bold, eye-catching billboards, advertising isconstantly at work, shaping our preferences, influencingour decisions, and even defining our cultural values.The primary function of advertising is to inform. It educates consumers about new products, services, and brands, making them aware of the latest offerings in the market. Through creative messaging and visual presentations, advertising captures the attention of the audience,sparking interest and curiosity. This, in turn, drives consumers to seek out more information about the advertised product, leading to increased sales and brand recognition.Beyond informing, advertising also persuades. It employs various psychological techniques to persuade consumers to purchase a particular product or service. By appealing to emotions, creating a sense of urgency, oroffering special discounts, advertising encouragesimpulsive buying decisions. It taps into our desires, fears, and aspirations, convincing us that a particular product or service is exactly what we need to fulfill our wants and needs.However, advertising's influence does not end there. It also shapes our cultural values and social norms. The images and messages conveyed through advertising oftenreflect societal beliefs and values, influencing how we perceive ourselves and our role in society. For instance, advertisements promoting gender equality or environmental sustainability can influence public opinion and bring about positive social change.Despite its widespread influence, advertising should be viewed with a critical eye. Consumers must be aware of the persuasive techniques employed by advertisers and make informed decisions based on their own needs and values.They should also be mindful of the potential negative impacts of advertising, such as the promotion of unhealthy lifestyles or the perpetuation of harmful stereotypes.In conclusion, advertising plays a significant role in shaping consumer behavior and perceptions. It informs, persuades, and shapes our cultural values,影响力巨大而深远。
广告对生活影响英语作文
广告对生活影响英语作文English:Advertisements have a significant impact on our lives. They shape our preferences, influence our perceptions of beauty, and even manipulate our desires. Through continuous exposure to advertisements, we are bombarded with messages that urge us to purchase certain products or adopt specific lifestyles. These messages can influence our consumer behavior and ultimately shape our identities. Furthermore, advertisements also contribute to the construction of social norms and values, as they often portray idealized images of success, happiness, and fulfillment. This can lead to feelings of inadequacy and the constant pursuit of unattainable standards. Additionally, the prevalence of advertisements in the media can desensitize us to their persuasive techniques, making us more susceptible to their messaging. Overall, the influence of advertisements on our lives cannot be understated, as they permeate our daily experiences and shape our interactions with the world around us.中文翻译:广告对我们的生活有着重大影响。
广告对人们的影响英语作文
The Pervasive Influence of Advertising onOur LivesAdvertising, a ubiquitous force in modern society, has a profound impact on our daily lives. From the moment we wake up to the moment we go to sleep, we are constantly bombarded with various advertisements through various mediums such as television, newspapers, the internet, and even our smartphones. The influence of advertising is so pervasive that it shapes our opinions, influences our purchasing decisions, and even defines our culture and values.One of the most significant impacts of advertising is its ability to shape our consumer behavior. Advertisers employ various psychological techniques to persuade us to buy their products or services. Through the use of attractive visuals, catchy slogans, and emotional appeals, advertisements create a desire for certain goods or services in our minds. This desire often translates into actual purchasing behavior, leading us to make choices that we might not have otherwise made.Advertising also has a significant influence on our culture and values. The messages conveyed through advertisements often reflect the prevailing social norms and values of a society. For example, advertisements that promote fitness and healthy living contribute to the widespread acceptance of these values. On the other hand, advertisements that glorify material possessions and status symbols can lead to the promotion of consumerism and materialism.Moreover, advertising can have a negative impact on our mental health. Constant exposure to advertisements can lead to feelings of anxiety, dissatisfaction, and even depression. We may feel constantly bombarded with messages telling us that we need to buy more, be more, or achieve more to be happy. This constant pressure can take a toll on our mental well-being, leading to feelings of inadequacy and helplessness.However, it is important to note that advertising is not entirely negative. It can also serve as a valuable source of information, helping us to make informed decisions about the products and services we consume.Advertisements can provide us with important details about product features, prices, and availability, enabling us to make more informed purchasing decisions.In conclusion, advertising has a profound impact on our lives, shaping our opinions, influencing our purchasing decisions, and defining our culture and values. While it can have negative effects on our mental health and consumer behavior, it can also serve as a valuable source of information. It is, therefore, important for us to be aware of the influence of advertising and to make informed decisions about the products and services we consume.**广告对人们生活的深远影响**广告，作为现代社会中无处不在的力量，对我们的日常生活产生了深远的影响。
雅思写作作文思路之广告对消费者的影响
智课网IELTS备考资料雅思写作作文思路之广告对消费者的影响作文题目IELTS 64Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think are consumers influenced by advertisements? What measures can be taken to protect them?题目翻译相互竞争的公司给消费者提供了越来越多的广告。
你觉得消费者受到广告的影响有多大?有什么方法可以保护消费者?题目分析这道题目讨论的是广告对消费者的影响，你还需要给出保护消费者的方法。
头脑风暴1. 你愿意看广告吗?你觉得广告对你影响大吗?用户回答参考：●有时候愿意，有时候不。
当你十分想看的节目被一个广告打断的时候，你会非常的恼火。
但是有时，当你只是盲目的换台的时候，一个好的广告往往会引发你的会心一笑。
广告对我的影响还是很大的。
当我在广告中看到一个吸引我的东西的时候，我会考虑购买它。
一些日常必需品的选择，比如洗发水，肥皂，牙膏之类的选择，我也会很大程度上取决于我是否喜欢他们的广告。
●大多数时候我不愿意看广告，因为现在的广告太多，而且有时候一条广告来来回回播，让人腻烦。
我觉得广告对我的影响非常大，如果去买一个商品，不知道买什么的时候，就想想哪家广告做得好，请的明星大牌。
2. 广告的好处是什么?用户回答参考：●广告可以介绍产品，而且让我们了解产品的性能等信息。
而且一个厂家能够花大价钱请大明星、在黄金时段做广告，间接说明它的实力雄厚，相对地，它的产品也比较有保证。
广告业也是一个从业人员众多的行业，为社会解决了众多的劳动力的就业问题。
●有趣的广告往往能够令你会心一笑，消磨时间。
广告还可以给你带来大量最新的咨询，比如现在流行什么，现在的科技发展到什么样的程度等等。
媒体对生活的影响作文
媒体对生活的影响作文英文回答：The media plays a significant role in shaping our lives and influencing our daily decisions. From the moment we wake up in the morning until we go to bed at night, we are constantly bombarded with information and messages from various forms of media, such as television, newspapers, magazines, and social media platforms.One way in which the media impacts our lives is through its ability to shape our perceptions and beliefs. For example, when we watch the news, we are exposed todifferent viewpoints and opinions on various issues. This can influence our own thoughts and perspectives on these matters. Additionally, advertisements in the media often promote certain products or lifestyles, which can shape our desires and preferences.Furthermore, the media has the power to influence ourbehavior and actions. For instance, when we see ourfavorite celebrities endorsing a particular brand or engaging in certain activities, we may be more inclined to follow suit. This is known as the "celebrity effect," where individuals imitate the behaviors of famous people they admire. The media also influences our choices in terms of entertainment, fashion, and even our daily routines.Moreover, the media has the ability to create trendsand shape popular culture. For example, when a new movie or TV show becomes popular, it can lead to a surge in merchandise sales, fan clubs, and even influence the way people talk and dress. Social media platforms likeInstagram and TikTok have also become powerful tools for shaping trends and influencing behavior, as individuals strive to gain popularity and followers.中文回答：媒体对我们的生活有着重要的影响，塑造了我们的思想和行为。
广告对消费者的影响和作用英语作文
广告对消费者的影响和作用英语作文The Influence and Role of Advertising on ConsumersIntroduction:Advertising plays a crucial role in the global economy by promoting products and services to consumers. In today's digital age, advertisements are everywhere – on TV, radio, newspapers, social media, billboards, and even in public transportation. The influence and impact of advertising on consumers cannot be overstated. In this essay, we will explore how advertising affects consumers and the role it plays in shaping their purchasing decisions.Impact on Consumers:1. Awareness: Advertising helps consumers become aware of new products and services in the market. Through advertisements, companies can reach a wide audience and introduce their offerings to potential customers. This awareness is crucial for consumers to make informed decisions about their purchases.2. Brand Image: Advertising plays a significant role in shaping the brand image of a product or service. Throughadvertisements, companies can create a positive image of their brand in the minds of consumers, leading to increased trust and loyalty towards the brand.3. Influence: Advertisements have the power to influence consumer behavior and purchasing decisions. By using persuasive techniques and appealing visuals, advertisers can convince consumers to buy a particular product or service. This influence can be subconscious, as consumers may be swayed by catchy slogans or attractive visuals without even realizing it.4. Emotional Connection: Effective advertising can create an emotional connection with consumers, making them feel a sense of attachment or loyalty towards a brand. Emotional advertising campaigns often resonate with consumers on a deeper level, leading to stronger brand loyalty and repeat purchases.5. Decision-Making: Advertising can help consumers make faster and more informed decisions by providing them with relevant information about products and services. Advertisements often highlight the features, benefits, and unique selling points of a product, making it easier for consumers to compare and contrast different options before making a purchase.Role of Advertising:1. Revenue Generation: Advertising is essential for companies to generate revenue and drive sales. By promoting their products and services through advertisements, companies can attract customers and increase their market share.2. Market Competition: Advertising plays a crucial role in market competition, as companies use advertising to differentiate their products from competitors and gain a competitive edge. Effective advertising campaigns can help companies stand out in a crowded marketplace and attract more customers.3. Consumer Education: Advertising can educate consumers about the benefits and uses of products and services, helping them make informed decisions about their purchases. By providing consumers with relevant information, advertising contributes to consumer empowerment and knowledge.4. Brand Building: Advertising is crucial for brand building and creating brand awareness among consumers. By consistently promoting their brand through advertisements, companies can build a strong brand identity and establish a loyal customer base.5. Social Impact: Advertising has a significant social impact by shaping cultural norms, values, and attitudes towardsconsumption. Through advertisements, companies can influence social behaviors and perceptions, leading to changes in societal trends and preferences.Conclusion:In conclusion, advertising has a profound influence on consumers and plays a significant role in shaping their purchasing decisions. From creating brand awareness to influencing consumer behavior, advertising impacts every aspect of the consumer experience. It is essential for companies to understand the power of advertising and use it effectively to connect with consumers and drive sales. By recognizing the influence and role of advertising, companies can create impactful campaigns that resonate with consumers and drive business growth.。
广告对生活影响英语作文
广告对生活影响英语作文Advertising has a significant impact on our daily lives. Whether we realize it or not, we are constantly being bombarded with advertisements through various channels such as TV, social media, billboards, and even product placements in movies and TV shows. These advertisements influence our choices, preferences, and behaviors in many ways.First and foremost, advertising has a huge impact on our purchasing decisions. Companies spend billions of dollars each year to create compelling and persuasive ads that entice consumers to buy their products. These ads often create a sense of urgency or scarcity, leading us to believe that we need the product in order to be happy, successful, or fulfilled. As a result, we often make impulse purchases based on the messages we see in advertisements.In addition to influencing our purchasing decisions, advertising also shapes our perceptions of beauty, success, and happiness. Many advertisements feature models and celebrities who embody society's standards of beauty andsuccess. These images can lead to feelings of inadequacyand low self-esteem, especially among young people who are more susceptible to these messages. Furthermore,advertising often perpetuates gender stereotypes and unrealistic body standards, contributing to issues such as body image dissatisfaction and eating disorders.Furthermore, advertising has a significant impact on our culture and society as a whole. Advertisements oftenreflect and perpetuate societal norms, values, and beliefs. They can shape our attitudes and perceptions towardsvarious social issues, such as gender roles, race relations, and environmental sustainability. In some cases,advertising can even challenge these norms and provoke meaningful conversations and changes in society.Despite the pervasive influence of advertising, thereare ways to mitigate its negative effects. We can become more critical consumers by questioning the messages and motives behind advertisements. We can also limit our exposure to advertising by using ad blockers, unsubscribing from marketing emails, and being mindful of the media we consume. Additionally, we can support and promote ethicaland responsible advertising practices that prioritize authenticity, diversity, and social responsibility.Overall, advertising plays a significant role in shaping our thoughts, behaviors, and society as a whole. By being aware of its influence and making conscious choices, we can navigate the complex world of advertising and its impact on our lives.广告对我们的日常生活有着重大影响。
广告影响消费英文作文
广告影响消费英文作文英文：Advertising has a huge impact on consumer behavior. As a consumer myself, I have been influenced by various advertisements in my daily life. For example, when I see a commercial for a new smartphone, I may feel the need to upgrade my current phone even if it is still functional. This is because the advertisement has created a desire within me to own the latest and greatest technology.In addition, advertising can also create a sense of urgency within consumers. For instance, when I see alimited-time offer for a product, I may feel the need to purchase it right away before the offer expires. The fear of missing out on a good deal can be a strong motivator for consumers.However, it is important to note that advertising can also be misleading. Advertisements may exaggerate thebenefits of a product or service, or even make false claims. As consumers, we need to be aware of these tactics and do our own research before making a purchase.中文：广告对消费行为有着巨大的影响。
广告对我们生活的消极影响英语作文
The Negative Impact of Advertising on OurLivesAdvertising, a ubiquitous force in modern society, has become an integral part of our daily lives. It shapes our opinions, influences our choices, and even dictates our tastes and preferences. While advertising can be a valuable tool for businesses to promote their products and services, it also has a significant negative impact on our lives.Firstly, advertising often misleads consumers. In order to sell their products, advertisers often resort tocreative packaging and deceptive claims. They use catchy slogans, eye-catching visuals, and even manipulate psychological tricks to persuade people to buy their products. This can lead to consumers making uninformed decisions and purchasing products that are not suitable for their needs or harmful to their health.Secondly, advertising fosters a culture of materialism and consumerism. By constantly bombarding us with images of perfect lives and desirable goods, advertising creates a false sense of happiness and fulfillment that can only be achieved through purchasing more material possessions. Thisculture of materialism can lead to feelings of inadequacy and dissatisfaction, as people constantly compare themselves to others and strive to keep up with the latest trends and fashions.Thirdly, advertising can have a negative impact on children. Children are particularly vulnerable to the persuasive power of advertising, as their cognitiveabilities are still developing. They may be influenced by advertising to form unhealthy eating habits, develop unhealthy body images, or even have a distorted understanding of the world. This can have long-term consequences on their physical and mental health.Moreover, advertising can contribute to environmental degradation. The production of advertisements oftenrequires a significant amount of resources, including paper, ink, and electricity. Additionally, the constant pursuit of new and better products can encourage excessive consumption and waste, leading to environmental degradation andresource depletion.In conclusion, while advertising plays a crucial rolein the economy and business, it also has numerous negativeimpacts on our lives. It misleads consumers, fosters a culture of materialism and consumerism, affects children negatively, and contributes to environmental degradation. Therefore, it is important for us to be aware of these negative impacts and make informed decisions when it comesto advertising. We should strive to be more criticalthinkers and not easily swayed by advertising's persuasive power. Only then can we ensure that advertising serves usin a positive way and does not take over our lives.**广告对我们生活的消极影响**广告，作为现代社会中无处不在的力量，已经成为我们日常生活的重要组成部分。
广告带给我们的影响英语作文
广告带给我们的影响英语作文Advertisements have become an integral part of our daily lives, influencing our thoughts, behaviors, and purchasing decisions. With the advancement of technology, advertisements have become more pervasive than ever, popping up on our smartphones, computers, and even in our cars.While advertisements serve as a means for companies to promote their products and services, they also carry a significant impact on society. On one hand, advertisements can inform and educate the public about new products, health initiatives, and social issues. On the other hand, they can also manipulate our perceptions, create unrealistic expectations, and contribute to consumerism.One of the most noticeable effects of advertisements is the creation of desire. Advertisements often portray products and lifestyles as desirable and attainable, leading individuals to believe that they need these items to be happy or successful. This can result in impulse buying and excessive consumption, which can have negative consequences for both individuals and the environment.Advertisements also have the power to shape ouropinions and beliefs. Through persuasive messaging and repeated exposure, advertisements can influence our views on beauty, gender roles, and social norms. This can perpetuate harmful stereotypes and limit our understanding of the world.Furthermore, advertisements can contribute to feelings of inadequacy and low self-esteem. Constant exposure to idealized lifestyles and perfected bodies can make individuals feel like they do not measure up and need to purchase certain products to improve themselves.It is important to recognize the impact that advertisements have on our lives and to approach them with a critical eye. By being aware of the strategies that advertisers use, we can make more informed decisions and avoid falling into the trap of consumerism. Additionally, companies should be held accountable for the messages they promote and should strive to create advertisements that are ethical, transparent, and empowering.中文翻译：广告已经成为我们日常生活中不可或缺的一部分，影响我们的思想、行为和购买决策。
你认为广告影响你的消费英语作文
The Impact of Advertising on My ConsumptionIn today's digital era, advertising has become an integral part of our daily lives. From the moment we wake up to the moment we go to bed, we are constantly surrounded by various forms of advertisements, ranging from billboards, TV commercials, to digital pop-ups on our smartphones. As a consumer, I have found that advertising has a profound impact on my consumption patterns.Firstly, advertising often shapes my perception of a product or service. Through clever use of visuals, catchy slogans, and emotional appeals, advertisements are able to create a strong impression in my mind about a particular brand or product. This often influences my choice of products, especially when I am unfamiliar with a particular category. For instance, a beautifully shot commercial for a new smartphone might convince me to consider that brand over others, even if I have not previously heard of it.Secondly, advertising often triggers my desire for instant gratification. Many advertisements feature products that promise to enhance our lives in some way, from making us look better to feeling more accomplished. These promises often appeal to our inherent desire for instant satisfaction and can lead us to make impulsive purchases. I have found myself falling for these traps more than once, purchasing products that I later realize I do not truly need.However, it is also important to note that advertising can have a positive impact on my consumption habits. By informing me about new products and services, advertising allows me to make more informed choices. It can introduce me to innovative solutions that can improve my quality of life. For example, an advertisement for a sustainable fashion brand might encourage me to consider the environmental impact of my clothing choices and make more eco-friendly purchases.In conclusion, advertising has a complex relationship with my consumption patterns. While it can sometimes lead me to make impulsive or unnecessary purchases, it also provides me with valuable information that can help me make more informed decisions. As a consumer, it is important to be mindful of the influence of advertising and to make decisions based on my true needs and values.。
英语考试作文-雅思大作文真题-广告对人们生活的影响推荐范文
英语考试作文雅思大作文真题:广告对人们生活的影响推荐范文雅思大作文真题:广告对人们生活的影响【题目要求】People are frequently confronted with huge amounts of advertisements from competing companies. To what extent do you think the advertising industry exerts an influence upon people’s lives? And what measures could be adopted to counter the risk of the disastrous effects?【题目翻译】应对竞争，不同公司打出各式各样的广告，霎时间，铺天盖地的广告向人们席卷而来!广告在多大程度上影响了人们的生活?应该采取哪些措施应对广告所带来的不良影响?【题目关键词】advertisements; exert an influence upon; adopt measures【写作小贴士】此类题目是典型的blended essay的写法，开头结尾相对容易，body paragraphs分为两段展开，按照题目提问的先后顺序：首先，第一问可以写广告所带来的诸多benefits，比如：广告让我们更加清晰了解产品特点getting a better understanding of how the products work;成为大多数企业的收入来源sources of revenue;部分广告向人们宣传健康生活方式，让人们生活更加幸福快乐more contented。
当然也可以写drawbacks，例如：很多商业广告的虚假宣传误导了消费者消费misleading customers;部分广告内容低俗，对青少年的身心发展不利negative effects on mental health;广告泛滥使广告形象大打折扣contribute to a bad self-image。
媒体影响的雅思作文
媒体影响的雅思作文关于媒体影响的雅思作文范文一些国际媒体，例如电视和杂志的积极影响大于消极影响，你同意吗?下面是店铺整理的关于媒体影响的雅思作文，希望能帮到大家! 作文题目：Do the negative effects of some international media such as TV and magazine for example overweigh the positive effects? 作文范文：International media such as TV network and magazine always gives people in an information age mixed feelings. Like many other things, media is double-edged.As primary channels of information, TV and magazine are convenient and economic sources of information for knowledge, entertainment, and shopping. Interestingly, sometimes the same piece of information varies considerably in its influences on audiences of different age. For example, in a TV commercial, a beautiful lady promotes a certain brand of perfume, which supposablely makes girls more attractive to boys. For potential grownup buyers, the ad is useful because they might be spending time searching for such products. We save time in shopping and making decision by making use of such advertisements. However, a teenage girl might get the wrong idea about the concept of perfume. She could get money from her parents to buy the advertised product. Worse yet, she might use the sex appeal strategy employed in the commercial to get ahead in the future. This is classic bad influence of media for young people’s overspending and inappropriate behaviors.However, we find it very difficult to weight between merits and problems of media because they are often closelyincorporated. For instance, violent scenes in movies are believed to be partially responsible for violence-related crimes, particularly those committed by young people. But on the contrary, such movies also give people a channel to release their anger, anxiety, and pressure. Moreover, these movies show us bad and evil as well as punishments for wrongdoings. Imagine we live in a world whose media is completely clean in such sense. The dark side of media does not disappear just because we do not talk about it. Nevertheless certain kinds of information such as porn are better kept away from young people.In conclusion, media should not be seen simply as bad or good because we need to use information properly to the best of our ability. But for certain segments of viewers, we should be very careful with regard to the content of information and take measures to keep viewers from possible harmful influences of media.作文参考翻译电视、网络、杂志等国际媒体总是让人们在信息时代百感交集。
广告影响生活 英文作文
广告影响生活英文作文英文：Advertising has a significant impact on our daily lives. It is everywhere, from billboards on the streets to ads on social media platforms. I believe that advertising can both positively and negatively affect our lives.On the positive side, advertising can inform us about new products and services that we may be interested in. For example, I discovered a new brand of coffee through an adon Instagram and ended up really enjoying it. Advertising can also create jobs and stimulate economic growth.However, advertising can also have negative effects. It can create unrealistic expectations and promote materialism. For instance, some ads promote a certain body image that is unattainable for most people, leading to bodydissatisfaction and even eating disorders. Advertising can also be manipulative and deceive consumers into buyingproducts they don't need or that are harmful to them.Overall, advertising is a double-edged sword. It can be beneficial or harmful depending on how it is used. As consumers, we need to be aware of the potential effects of advertising and make informed decisions.中文：广告对我们日常生活有着重大的影响。
广告对生活的影响英语作文
The Pervasive Influence of Advertisementson Our LivesIn today's world, advertisements are ubiquitous, infiltrating every corner of our lives. From the moment we wake up in the morning to the time we go to sleep at night, we are constantly bombarded with advertisements on television, radios, newspapers, magazines, billboards, the internet, and even on our mobile phones. Advertisements have become such a significant part of our daily lives that it's almost impossible to imagine a world without them.Advertisements affect our lives in numerous ways. Firstly, they shape our consumer behavior by introducing us to new products and services. Through clever marketing strategies and innovative advertising techniques, companies are able to create a demand for their products among consumers. Advertisements often portray a lifestyle or a particular image that people aspire to achieve, thus encouraging them to buy the advertised product in order to achieve that desired lifestyle.Secondly, advertisements also influence our opinions and choices. Many times, advertisements are designed tocreate a certain perception about a product or a brand in the minds of consumers. Through the use of attractive visuals, catchy slogans, and celebrity endorsements, advertisers are able to sway people's opinions and make them more inclined to choose a particular brand or product. Moreover, advertisements can also have a significant impact on our social values and cultural norms. They often reflect the prevailing social trends and values of a society, thus shaping people's perspectives and attitudes. For example, advertisements promoting gender equality or environmental conservation can help to bring about positive changes in society.However, the influence of advertisements is not always positive. Sometimes, they can lead to unhealthy consumer behavior, such as impulse buying or over-consumption. They can also create unrealistic expectations and foster a culture of materialism and consumerism, which can have negative effects on individuals and society at large.In conclusion, advertisements play a crucial role in shaping our lives. They introduce us to new products and services, influence our consumer behavior and opinions, andcan even have an impact on our social values and cultural norms. However, it is important for us to be aware of their influence and make informed decisions about the productsand services we choose to consume. By doing so, we can ensure that advertisements do not take over our lives but instead serve as a useful tool to enhance our quality of life.**广告对生活的深远影响**在当下的世界，广告无处不在，渗透到了我们生活的每一个角落。
广告对消费的影响英语作文
广告对消费的影响英语作文Advertisements are a pervasive part of modern life, shaping consumer behavior in subtle yet powerful ways. They influence our choices, from the clothes we wear to the foodwe eat.The persuasive nature of advertising is undeniable. Through catchy jingles and compelling visuals, ads can create a sense of urgency that drives immediate purchasing decisions. This is especially true for young consumers who are still forming their tastes and preferences.Moreover, the impact of advertising extends beyond individual purchases. It can shape societal values and aspirations. For example, beauty standards promoted byfashion and cosmetic ads can influence self-image and self-esteem, leading to a desire for products that promise to meet these ideals.However, the influence of advertising is not always negative. It can also inform consumers about new products and services, helping them make more informed decisions. Educational campaigns can raise awareness about important issues, such as health and safety.The digital age has transformed advertising, making it more personalized and interactive. Social media platformsallow for targeted ads based on user data, which can be bothbeneficial and invasive, raising questions about privacy and consent.In conclusion, the influence of advertising on consumption is multifaceted. It can be a force for good, promoting new ideas and products, but it also has the potential to manipulate and exploit consumer desires. As consumers, it is crucial to be aware of these influences and to make conscious choices about the products we choose to support.。
广告在我们生活中的影响英语作文
广告在我们生活中的影响英语作文Advertising plays a significant role in our daily lives, influencing our choices, desires, and behaviors in various ways. Whether we realize it or not, we are constantly exposed to advertisements through various mediums such as television, social media, billboards, and even product placements in movies and TV shows. This pervasive presence of advertising has a profound impact on our consumption patterns and perceptions of the world around us.First and foremost, advertising has a powerful influence on our purchasing decisions. Companies invest heavily in marketing campaigns to create brand awareness and persuade consumers to buy their products or services. Through catchy slogans, attractive visuals, and persuasive messaging, advertisements are designed to appeal to our emotions and persuade us to make a purchase. For example, a well-crafted advertisement for a luxury car may evoke feelings of success, status, and prestige, leading consumers to aspire to own the product.Furthermore, advertising shapes our perceptions of beauty, success, and happiness. The use of idealized imagesand lifestyles in advertisements can create unrealistic standards and expectations, leading to feelings of inadequacy and insecurity among consumers. For instance, the portrayal of flawless models with perfect bodies in beauty and fashion ads can lead individuals to compare themselves unfavorably and feel pressure to conform to these standards of beauty.In addition, advertising influences our cultural values and societal norms. Advertisements often reflect and perpetuate existing gender roles, stereotypes, and societal expectations. For example, commercials for household cleaning products may depict women as the primary caregivers responsible for maintaining a clean and organized home, while ads for automotive products maytarget men as the primary decision-makers for vehicle purchases. These portrayals can reinforce traditional gender roles and expectations, shaping our perceptions of gender and identity.Moreover, advertising has the power to shape public opinion and influence social and political issues. Through advocacy and public service advertisements, companies andorganizations can raise awareness about important social causes such as environmental conservation, public health, and human rights. Advertisements can also be used to shape public opinion on controversial issues and influence public policy.Despite the pervasive influence of advertising, it is important to recognize the potential negative effects of unchecked commercial messaging. Excessive exposure to advertisements can lead to overconsumption, materialism, and a superficial focus on external appearances. Additionally, misleading or false advertising can erode consumer trust and lead to disillusionment with brands and products.In conclusion, advertising has a profound impact on our lives, influencing our purchasing decisions, perceptions of beauty and success, cultural values, and even public opinion on social and political issues. While advertising serves as a powerful tool for businesses to promote their products and ideas, it is crucial for consumers tocritically evaluate and question the messages conveyed inadvertisements, and for advertisers to act responsibly and ethically in their communication with the public.广告在我们日常生活中扮演着重要的角色，以各种方式影响着我们的选择、欲望和行为。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
话题37：媒体类：广告对我们生活和消费的影响广告如何影响人？：1. 生活标准A 广告夸大产品的功能B 解决人的一些需求C 卖产品: 背景：广告上采取的一个常用的手段就是夸大产品的功能，以及暗示产品符合顾客的喜好。
解释（A-B）：他们对人们对金钱和健康的基本需求进行调查。
举例：比如一些公司卖产品着重其教育意义，一些人就会购买这些产品，因为害怕他们落后于人。
举例2：还有一些公司专注健康问题，比如为口腔问题设计的牙刷，运动设计的健身设备，还有提升空气质量的机器，杀菌的香皂。
所有这些产品都没有广告推广的用处大，但是在有健康担忧的人们那里非常受欢迎。
同学，想查看词伙吗?sell products 卖产品satisfy some needs of consumers 满足顾客的需求give an exaggerated account of functions 夸大产品的功能描述emphasise the educational benefits 强调教育好处improve airquality 提升空气质量health concerns 健康担忧同学，想查看翻译吗?One common strategy adopted by advertisers to sell products is to give an exaggerated account of functions and suggest that these products can satisfy some needs of consumers. Advertising firms conduct research on the basic needs of people for money and health. Some companies, for example, promote their products by emphasising the educational benefits, and people buy these products,fearing that they may lag behind others if they are not knowledgeable enough. Similarly, there are a broad range of products designed for dealing with health issues, such as toothpaste for oral health, fitness equipment for work-outs, machines for improving air quality indoor, and soap for killinggerms. All these products may not be as powerful as promoted by advertising, but they are popular with people who have health concerns.2. 社会关系A 广告说这是时尚的东西B 大家希望自己合群C 购买背景：人类是社会动物，他们融入社群会感到有安全感。
解释（A-B）：一些广告商利用技巧宣传自己的产品非常时髦，或者发起针对目标顾客特点的营销活动。
如果人们看到这个广告符合他们的特征，他们可能就会买广告商品。
解释（B-C）：他们觉得他们需要遵守组群的规则。
否则他们和同组的人没有共同话题。
举例：一个高科技产品广告说他们的产品被大多数家庭主妇使用，女人很难抗拒诱惑不去买它。
a sense of security 安全感fit into a group 融入组群hi-tech gadget 高科技产品resist the temptation 抵抗诱惑Advertising also influences consumers by tapping into their need to belong. Humans are social animals, and derive a sense of security from fitting into a group，they think they belong to. Advertisers sometimes use statistics to show how popular a product is among some people, or launch campaigns featuring people who have the same characteristics as intended consumers. If viewers identify with the characters in TV commercials, they would possibly buy advertised products. They believe that it is a group norm, and something that they need to conform to. Otherwise, they do not have talking points with other members of the same group. For example, if advertising suggests that a hi-tech gadget is used by a majority of housewives, it is difficult for a woman to resist the temptation to buy it.3. 自我提升A 广告使用明星代言B 大家觉得自己可以提升C 购买背景：羡慕名人的人们可能会买和他们同样的产品，因为那些知名人士非常有魅力，身材很好也很聪明举例：一些年轻顾客买体育明星代言的功能饮料，因为他们强烈认为喝这些饮料会提升他们在比赛和竞争中的体能和表现。
举例2：女生会买名人推广的:电视化妆品，配饰和衣服，她们认为穿戴这些产品可以让她们好看。
high-profile figures 高调的人enhance their own physical strength and performance in...提高他们的体能和表现energy drinks 功能饮料improve appearance 变得好看Another way to sway consumers to buy something is celebrity endorsement. People who admire celebrities may think purchasing the same products as those high-profile figures can become glamorous, physically fit and intelligent. Some young consumers, for instance, purchase energy drinks advocated by sports stars, as they strongly believe that these drinks can enhance their own physical strength and performance in games and competitions. Girls, by contrast, purchase cosmetics, accessories and outfits promoted by supermodels and TV personalities, believing that wearing all these products can improve appearance.4. 行为A 广告利用大家的攀比心理B 将某些产品打造成地位象征C 购买背景：人们将产品和自信连在一起，尤其在收入差距不断增大的国家里。
解释（A-B）：如果他们能买奢侈品，他们感觉有一种满足感和骄傲。
为了满足这些顾客的心理需求，广告产业会制造一些名牌，以高端市场为目标。
解释（B-C）:如果人们觉得这些牌子是地位的标志，他们就会大量花费在这些产品上面。
status symbols 社会地位self-esteem 自尊心feel a sense of satisfaction and pride 有满足感和自豪感afford some luxury brands 购买一些奢侈品cater for the psychological needs 满足心理需求create premium brands 创造优质产品Advertising also taps into social comparison of people and develop some brands as status symbols. People associate the possession of some products with self-esteem, especially in economies where the income gap is widening. They feel a sense of satisfaction and pride, if they can afford some luxury brands. To cater for the psychological needs of these consumers, the advertising industry has sought to create a number of premiumbrands which target the high end market. If people perceive these brands as a marker of status, they will spend lavishly on these items.5. 知识A 广告提供大量的信息B 让好的产品更加出众C 购买背景：广告通过提供给产品的信息（特征，产品和服务的优势），缩小买家和供货商的距离。
解释（A-B）:顾客可以根据广告上提供的提示做出明确的决定。
一些产品比竞争者的产品在质量、持久性还有其他一些标准表现更好。
解释（B-C）：这就会有个良性循环：有好的产品的商家盈利能力强，能维持市场花费的支出。