小米手机4Ps分析
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Promotion
➢ Word-of-mouth Marketing ➢ Micro-Blog Marketing ➢ Hunger Marketing
Price 1799 RMB 3575 RMB 4999 RMB
Product parameters compared with other cellphones
Price
Pricing Methods of Xiaomi
➢ Cost-oriented Pricing Method ➢ Mantissa pricing ➢ Loss Leader Pricing
Products
Characteristics of Xiaomi Smartphone
➢ High Cost-effective ➢ Stylish ➢ Open system development method
Price
Cellphone Xiaomi 1
HTC Sensation Samsung Galaxy S2 (I9100)
Place
➢ Main Channel: Official Website ➢ Operator Channel : China Unicom, China Mobile ➢ Social Channels: Third-party electricity supplier ➢ New Channel : Physical stores
Hale Waihona Puke Baidu
CPU Dual-core 1.5GHZ Dual-core 1.2GHZ Dual-core 1.2GHZ
RAM 1GB
768M
1GB
Battery 1930mAh
1520mAh
1650mAh
Screen 4.0 inch
4.3 inch
4.3 inch
Camera 8 million pixels 8 million pixels 8 million pixels
The 4Ps Analysis of Xiaomi
By: xx
Contents
Products Price Place Promotion
Products
Main Products
Android-based system, ROM
Social communication tool
smartphone