project case study 项目案例研究简报

‘Gaming DNA’ Trading Card Game Shop

1. History

T he “Gaming DNA” trading card game has 22 years of history, in Hamilton this is the first “MTG” trading card game shop.

Vision

To become the biggest trading card game shop in NZ, opening new branches in different regions.

Mission and goals

The main mission of Gaming DNA is to spread the sport of MTG trading card game in Hamilton.

The short term goals for Gaming DNA Trading Card Game Shop include:

1) To recruit a salesperson who can not only sell MTG trading card game

product but also can teaching novice to play this game.

2) Effective advertising for Gaming DNA Trading Card Game Shop

3) Hold some small-scale competition

The long term goals for Gaming DNA Trading Card Game Shop include:

1) Earn enough profit to open outlets in other regions

2) Host some large-scale competition

3) Become the largest MTG trading card game shop in NZ. Entrepreneurial ability, skills

Good leaders know themselves. The leader is not afraid to take on responsibilities. Sometimes it requires putting the organisation or group first- and keeping it there. He is committed inspiring people with the highest ideals of character, conduct, patriotism, and service so that they can become happy and resourceful citizen. He knows he doesn‟t know everything. Gather infor mation and trust others‟ point of view before developing a plan of action. He is open to change. Everything is in motion , continually changing, forever adapting. He goes the extra mile “setting the scene with small leadership acts gives you the credence a nd respect when big things happen”.

Leadership Style: Affiliative, democratic and pacesetting.

2. How to operate in changes

In a rapid changing environment, SBE managers have to have innovation, change entrepreneurial ability and managerial style to operate and manage his business.

3. Processes for NPD explanation

1. Idea Generation;

2. Idea Screening;

3. Concept Development;

4. Market Strategy;

5. Feasibility Analysis;

6. Product Design;

7. Test Marketing;

8. Market Entry

4. Core competency needed

●Cost leadership

●Cost focus

●Differentiation focus

●Differentiation leadership

5. Diagrams for strategy and processes for NPD in different stages

6. Flow chart of resources, tools, methods and management strategies.

●Firmly occupy the market

●Unique structure, easy for management

●Have a clearly goals

●Give the consumer perfect shopping experience

7. Logistics

The major supplier of Gaming DNA Trading Card Game Shop is Wizards of the