剑桥国际商务英语教案
剑桥商务英语课程教学大纲
剑桥商务英语课程教学大纲《剑桥商务英语》课程教学大纲（Business English certificate of Cambridge Preliminary）课程类型：专业必修课课程编号：N062015适用专业：国际贸易实务专业先修课程：外贸英语后续课程：外贸英语会话、商务英语听力学分：3总学时：48 其中理论学时:30 , 实验或上机学时:18教学目的与要求：本课程的教学目的：剑桥商务英语证书考试（BEC）属专门用途的英语考试，主要考查考生在商务方面的英语实际运用能力。
通过本课程的学习达到以下教学要求：1、知识：简单商务对话的主要内容；表达和接收一些有关个人的信息；记录一些用来填写表格或备忘录的信息。
2、技能：通过听、说、读、写等基本技能的综合训练，培养学生的国际商务沟通能力，信息获取、整合及应用能力。
通过商务基本技能的训练，使学生掌握一定的实务操作能力，以利今后职场发展。
3、能力：可以培养学生今后在外商接洽过程中的口语能力。
本课程为考试课程。
序号章目名称学时分配讲课实验上机Unit 1a Job descriptions 2Unit 1b Working conditions 2Unit 2a Company history 2Unit 2b Company activities 2Unit 3 Exam focus: Vocabulary 4 Unit 4a Telephoning 2Unit 4b Internal communication 2Unit 5a Facts and figures 2Unit 5b Performance 2Unit 6 Exam focus: Reading 1 3 Unit 7a Product description 2Unit 7b Product development 2Unit 8a Business equipment 2Unit 8b Correspondence 2Unit 9 Exam focus: Writing 1 3Unit 13a Production 2Unit 13b Quality control 2Unit 14a Direct service providers 2Unit 14b The banking sector 2Unit 15 Exam focus: Speaking 4Unit 18 Exam practice 4合计48绪论一、Introductions二、Tips and Skills of how to pass BEC Preliminary重点介绍剑桥商务英语初级的考试题型和通过剑桥商务英语考试的方法和技巧。
剑桥商务英语 教案
剑桥商务英语教案教案标题：剑桥商务英语教案教案目标：1. 帮助学生了解剑桥商务英语考试的结构和要求。
2. 培养学生商务英语沟通能力和专业词汇的掌握。
3. 帮助学生提高商务英语写作技巧和口语表达能力。
教学内容：I. 词汇和短语学习- 引导学生学习与商务英语相关的专业词汇和短语，如财务、市场营销、人力资源等领域的术语。
- 使用词汇列表、图片和实际案例等教学资源，帮助学生理解词汇的意义和用法。
II. 商务英语听力训练- 提供有关商务场景的听力材料，如电话交流、业务会议等。
- 引导学生进行听力练习，通过针对性的听力问题培养学生听懂商务英语的能力。
III. 商务英语阅读理解- 使用商务英语教材中的文章和案例，对学生进行阅读理解训练。
- 引导学生掌握策略，如快速浏览、关键词标记等方法，提高阅读速度和理解能力。
IV. 商务英语写作技巧训练- 教授商务英语写作的基本技巧，如商务电子邮件的写作格式、商业报告的结构等。
- 给学生提供实际商务场景的写作任务，如商务信函、商业计划书等。
- 鼓励学生进行写作练习，并提供有针对性的反馈和修改建议。
V. 商务英语口语训练- 创设商务英语口语练习的场景，如模拟电话谈判、商务演讲等。
- 引导学生运用商务英语词汇和短语，提高口语流利度和表达能力。
- 提供角色扮演和小组讨论等活动，培养学生团队合作和协商能力。
评价和反馈：1. 给学生提供定期的模拟考试，评估他们对剑桥商务英语考试的掌握程度。
2. 提供针对性的反馈和个人指导，帮助学生发现问题并改进学习方法。
3. 鼓励学生参与课堂讨论和互动，以增强他们的学习动力和积极性。
教学资源：1. 剑桥商务英语教材和练习册。
2. 商务英语词汇表和短语辞典。
3. 商务英语听力和口语材料，如商务会议录音、商业访谈等。
4. 商务英语阅读材料，如商业报告、广告宣传等。
5. 电子邮件和商务信函范例。
6. 视频和在线资源，如商务英语讲座、商业新闻等。
教学活动安排：1. 剑桥商务英语考试概述和要求的讲解。
剑桥商务英语初级教案
剑桥商务英语初级教案教案标题：剑桥商务英语初级教案教学目标：1. 通过本课程，学生将能够掌握商务英语初级水平的基本词汇和语法知识。
2. 学生将能够在商务场景中进行简单的交流和沟通。
3. 学生将了解商务英语的基本礼仪和文化背景。
教学内容：1. 课程介绍和学习目标的讲解2. 商务英语初级词汇和语法的学习3. 商务场景模拟对话练习4. 商务英语文化和礼仪的学习教学步骤：第一课：课程介绍和学习目标1. 向学生介绍课程内容和学习目标，激发学生学习商务英语的兴趣和动机。
第二课：商务英语初级词汇和语法的学习1. 教授商务英语初级词汇，包括常用商务词汇和短语。
2. 引导学生学习商务英语初级语法知识，如基本的句型和时态。
第三课：商务场景模拟对话练习1. 提供商务场景对话材料，让学生分组进行角色扮演练习。
2. 引导学生在对话中运用所学的商务英语词汇和语法知识进行交流和沟通。
第四课：商务英语文化和礼仪的学习1. 分享商务英语的文化背景和国际商务礼仪的重要性。
2. 讨论不同文化背景下的商务交流差异，并提供实际案例进行分析和讨论。
教学评估：1. 通过课堂练习和角色扮演，评估学生对商务英语词汇和语法的掌握程度。
2. 通过小组讨论和案例分析，评估学生对商务英语文化和礼仪的理解和应用能力。
教学资源：1. 剑桥商务英语初级教材和练习册2. 商务英语词汇和语法练习题3. 商务场景对话材料和角色扮演指导4. 商务英语文化和礼仪案例分析材料教学反思：1. 根据学生的学习情况和反馈，及时调整教学内容和方法，提供个性化的辅导和指导。
2. 鼓励学生自主学习和实践，提供额外的学习资源和练习材料。
剑桥商务英语_教案_课件Unit_2a_Company_history
Teaching steps
• • • • • • • Step1: Lead-in Step2: Vocabulary and grammar Step3: Text A:The history of Volkswagen Step4: Text B:Company profile Step5: Classroom practice Step6: Extended business knowledge Step7:Assignment
Lead in
• Do you want to have a car of your own? • Have you ever seen a car with the brand name: Volkswagen (VW)? • What do you know about VW?
Quiz about Volkswagen
Company profile
Speaking practice
Ss order cards to make company organigram then describe the company structure
Speaking Tip
Practice
• Past simple: Complete the website extract with the correct form of the verbs in brackets. • The Founding of Nokia • Nokia’s history (1begin) began in 1865,when engineer Fredrik Idestam (2establish) a woodpulp mill by a riverbank in southern Finland and (3start) manufacturing paper. • The company, which he (4name) _____Nokia, (5become)_____successful as the consumption of paper and cardboard (6increase) during European industrialization. A large workforce (7come) to the Nokia factory, and a town of the same name (8grow) up around it.
剑桥商务英语课程教学设计
2.终结性考试
“剑桥国际商务英语”课程的终结性考试占课程总成绩的70%，考试按教学大纲的要求进行，由学校统一命题。考试内容应紧密结合所学教材，重点考核学生的商务英语语用能力。
13a
2
1
1
具备较高的人文素养和必要的科学素养
13b
3
2
1
具备较高的人文素养和必要的科学素养
14
2
1
1
具备较高的人文素养和必要的科学素养
14b
3
2
1
Reading
具备较高的人文素养和必要的科学素养
15 :
1
1
培养学生基本的文化素养
16a
3
2
1
Reading具备较高的人文素养和必 Nhomakorabea的科学素养
16b
3
2
10b
3
2
1
诚信意识、团队意识和竞争意识
合计
132
79
53
占总时数的比例（%）
100%
60%
40%
四、教学情景设计
教学技术要求
1.多媒体技术
2.网络技术
3.
教学条件要求
1.语音室
2. 多媒体教室
3. 场景模拟活动室
课程负责人签字： 范善颖 教研室主任签字： 系主任签字：
三、课程教学内容设计表
章节（模块/任务）主要内容与任务
总
时
数
其中
商务英语II 教案
商务英语II教案项目1考试和课程介绍一、教案头本单元标题：考试和课程介绍授课班级2020级商务英语1班,2班课时2上课地点海珠H202，H203教学目标能力目标知识目标能演示口语考试过程；能描述听力、阅读、写作考试的题型；能告诉其他同学考试的地点和时间；能描述课程的上课模式及主要内容；能描述课程的评分方法掌握剑桥商务英语考试听说读写方面的内容；了解剑桥商务英语考试的细节安排；知道课程的上课模式及主要内容；了解课程的评分方案。
能力训练任务及案例任务1演示口语考试过程通过学习口语现场考试的案例，要求学生模仿操练。
任务2描述出听力的题型通过听剑桥商务英语中级考试的样题，让学生了解考试中使用的语音和考试题型，并让学生描述总结出所有的题型。
任务3描述出阅读的题型通过题型的演示，使学生了解阅读考试的内容和题型，要求学生自己总结出考试的特点，两人一组，互相告诉对方阅读考试的相关信息。
任务4描述出写作的题型给出两个写作考试的题目，让学生四人一组，分组完成写作任务后作口头报告；教师展示范文后，让学生总结描述出写作题型。
任务5描述出考试的评分方法、考试地点和时间给出相关的搜索网站和资源，让学生分组在网上搜索考试的评分方法，考试地点和时间参考资料1、《新编剑桥商务英语中级》，经济科学出版社，2002.32、《新编剑桥商务英语（中级）同步辅导》经济科学出版社2002.3二、教学设计步骤教学内容教学方法教学手段学生活动时间分配模仿操练口语考试的全过程案例分析，视频演示，介绍口语考试的全过程，让学生两人一组，模仿操练。
案例分析及展示，课件演示提供搜索的网站学生分组模拟操练，并上台演示10分钟描述出听力的题型通过听剑桥商务英语中级考试的样题，让学生了解考试中使用的语音和考试题型，并让学生描述总结出所有的题型。
组织学生听样题，小组讨论发言并总结课件演示音频播放小组讨论，派代表发言10分钟描述出阅读的题型通过题型的演示，使学生了解阅读考试的内容和题型，要求学生自己总结出考试的特点，两人一组，互相告诉对方阅读考试的相关信息。
《新编剑桥商务英语》教案
《新编剑桥商务英语》教案一、教材概述二、教学目标1.帮助学生掌握商务英语的基本词汇和语法知识。
2.培养学生运用商务英语进行真实交流和沟通的能力。
3.培养学生进行商务英语听力和口语的能力。
4.帮助学生理解商务英语中的文化和礼仪。
三、教学内容本教案将以第一单元为例，列举该单元的教学内容和所需教学资源。
1.教学内容：语言目标：1)学习基本的商务英语问候和自我介绍。
3)学习商务英语中的数字和时间表达方式。
4)学习商务英语中有关日程安排和预定的表达方式。
2.特殊要求：本单元主要针对商务英语初学者，建议使用简单明了的教学方法和实际例子进行教学。
同时，教师应注重培养学生的听、说、读、写以及交际能力，通过多种教学方法和活动加强学生对商务英语的理解和应用能力。
3.教学步骤：Step 1: Pre-reading引导学生讨论以下问题：1)你觉得商务英语为何重要？2)你在工作中需要用到哪些商务英语技能？3)你对商务英语有什么期望和困惑？Step 2: Reading教师给学生分发教材第3页的课文《Introductions》。
要求学生阅读课文，并回答以下问题：1)为什么要进行自我介绍？2)商务英语中的自我介绍需要包含哪些内容？3)商务英语中的自我介绍需要注意什么？Step 3: Vocabulary教师给学生分发教材第4页的词汇表。
要求学生根据课文和词汇表，记忆并使用以下词汇：- Colleague 同事- Greet 致意- Shake hands 握手- Exhibit 展览- Venue 会场- Reception 欢迎会Step 4: Speaking Practice教师分别给学生分发教材第5页和第6页的对话练习。
要求学生小组内进行对话练习，模拟商务场景中的自我介绍和问候。
教师巡视并指导学生的练习，给予必要的纠正和鼓励。
Step 5: Listening PracticeStep 6: Writing Practice要求学生撰写一封商务自我介绍的电子邮件。
剑桥商务英语-教案(高级)
精品课程Pass Cambridge BEC Advanced 《剑桥商务英语》（高级）教案兰州工业高等专科学校单元（章）教案用纸兰州工业高等专科学校单元（章）教案用纸兰州工业高等专科学校单元（章）教案用纸兰州工业高等专科学校单元（章）教案用纸兰州工业高等专科学校单元（章）教案用纸兰州工业高等专科学校单元（章）教案用纸兰州工业高等专科学校单元（章）教案用纸兰州工业高等专科学校单元（章）教案用纸兰州工业高等专科学校单元（章）教案用纸兰州工业高等专科学校单元（章）教案用纸兰州工业高等专科学校单元（章）教案用纸兰州工业高等专科学校单元（章）教案用纸兰州工业高等专科学校单元（章）教案用纸兰州工业高等专科学校单元（章）教案用纸兰州工业高等专科学校单元（章）教案用纸兰州工业高等专科学校单元（章）教案用纸Unit I a Work rolesObjectives:To enable Ss to talk about their jobs and dutiesTo enable Ss to write reportsTo practise reading for specific informationTo practise listening for gist and specific informationTo review the present simple and present continuousMaterials needed: Cassette- Pass Cambridge BEC AdvancedUnit overviewDescribing work rolesSpeaking Ss exchange brief job descriptions.Reading 1 Ss read about WorkSet and explain the use of colour. Ss then discuss the differences between two pie charts showing a job brief and an employee’sfeedback.Language Ss match verbs with WorkSet colours and think of further verbs,Listening Ss listen to five speakers talk about their jobs and decide what each speakerwould like to improve (Listening Test Part Two).Language Ss focus on the present simple and present continuous.Speaking Ss interview a partner to produce a WorkSet pie chart for their partner's job. Report writingReading2 Ss read a report about a seminar on team leadership and say how WorkSet was used. Ss then answer comprehension questions.Writing Ss focus on report layout and phrases.Ss write a report about their own jobs based on WorkSet pie charts (WritingTest Part Two).Unit lb Company structureObjectives:To enable Ss to talk about company structureTo practise reading and listening for specific informationTo review the past simple, present perfect simple and present perfect continuous Materials needed: Cassette- Pass Cambridge BEC AdvancedUnit overviewTypes of company structureSpeaking Ss look at three diagrams showing company structures and say what kind of companies they could be.Reading Ss read a newspaper article about company structures and list the advantages and disadvantages of each structure. Ss then answer comprehensionquestions.Speaking Ss discuss the structure of their company.Flexible workingListening Ss listen to a BT manager talk about flexible working practices and summarise the programme he is discussing,Ss listen again and answer multiple-choice comprehension questions(Listening Test Part Three).Language Ss focus on the past simple, present perfect simple and present perfect continuous.Speaking Ss use a questionnaire to assess the suitability of their partner's job for home-working.Writing Ss write a proposal assessing the suitability of their own job for home-working (Writing Test Part Two).Optional task Ss visit BT's Working From Home website and identify the most important practical considerations when setting up a home office.Unit 2a Stocks & sharesObjectives:To enable Ss to talk about financial trendsTo enable Ss to describe trends in writingTo practise listening for specific informationTo review language of similarity and differenceMaterials needed: Cassette Pass Cambridge BEC AdvancedCards 6 cards; one set of cards per pair to be photocopied from T's GuideUnit overviewShare pricesSpeaking Ss discuss where they can find out about a company's share price.Reading Ss read an extract from a stock market listing and match definitions with headings.Speaking Ss discuss the popularity of investing in shares in their country.Market trendsListening 1 Ss listen to a report about share prices of Internet companies and summarise the general trend. Ss listen again and answer multiple-choicecomprehension questions (Listening Test Part Three).Speaking Ss discuss whether they would invest in Internet shares.Describing graphsSpeaking Ss describe a graph using the words on cards.Listening 2 Ss listen to a description of the graph and re-order the cards.Language Ss focus on trends language.Ss focus on the language of similarity and difference.Writing Ss write a description of a graph comparing two companies’ share prices (Writing Test Part One).Optional task Ss begin a fantasy stock market investment game, which can run throughout the course.Unit 2b Mergers & acquisitionsObjectives: To enable Ss to talk about mergers and acquisitionsTo practise reading and listening for specific informationTo practise a collaborative speaking taskTo review aspects of cohesionMaterials needed: Cassette- Pass Cambridge BEC AdvancedUnit overviewUnderstanding mergersSpeaking Ss discuss why companies merge and problems which might arise.Reading Ss read an article about mergers and acquisitions and list benefits and problems. Ss then answer multiple-choice comprehension questions(Reading Test Part Three).Language Ss focus on linking devices.Speaking Ss talk about a recent merger in their country,A merger of equalsListening Ss listen to a talk about the proposed merger of Astra and Zeneca and complete notes (Listening Test Part One).Speaking Ss discuss a company they would like to merge with or acquire and the resulting benefits (Speaking Test Part Three).Optional task Ss visit the AstraZeneca website and prepare a profile of the merged company.Unit 3a Trade fairsObjectives:To enable Ss to talk about trade fairsTo enable Ss to write formal business lettersTo practise a collaborative speaking taskTo review the present simple referring to future timeMaterials needed: Cards - 6 cards; one set of cards per pair to be photocopied from T’s GuideUnit overviewExhibiting at a trade fairSpeaking Ss discuss the benefits of trade fairs for exhibitors and visitors.Reading 1 Ss read an advertisement for the Top Drawer exhibition and give informationabout the exhibition, exhibitors and visitors.Speaking Ss discuss their objectives for a trade fair and decide where and when they should exhibit (Speaking Test Part Three).Replying to an enquirySpeaking Ss discuss what information they would include in a reply to enquiries about an exhibition.Reading 2 Ss re-order a jumbled letter to form a standard letter of reply and divide it into paragraphs.Ss read the complete letter and compare it with their own.Ss discuss the organisation of the letter.Language Ss focus on the present simple referring to future time.Ss focus on standard letter phrases.Writing Ss write a letter replying to an enquiry about their company and its products/services (Writing Test Part Two).Optional task Ss research a trade fair and write a report recommending why their company should exhibit there.Unit 3b Entering a marketObjectives:To enable Ss to talk about doing business abroadTo practise reading and listening for specific informationTo practise giving a short talkTo practise letter writingTo review articlesMaterials needed: Cassette- Pass Cambridge BEC AdvancedUnit overviewResearching a marketSpeaking Ss discuss what aspects of a country they would research before entering a foreign market.Reading Ss read a bulletin on doing business in China and identify where it is from/who it is aimed at. Ss then answer comprehension questions. Language Ss focus on articles.Speaking Ss prepare and give a one-minute talk (Speaking Test Part Two).Business practices in ChinaListening Ss listen to a talk about doing business in China and complete notes (Listening Test Part One).Speaking Ss discuss what advice they would give to Chinese business people visiting their country.Writing Ss read a letter from a business acquaintance and write a letter of reply (Writing Test Part Two).Optional task Ss research a destination and prepare a brief presentation.Unit 4a The future of workObjectives:To enable Ss to talk about changes in working practicesTo practise reading and listening for specific informationTo review the language of predictionsMaterials needed: Cassette- Pass Cambridge BEC AdvancedUnit overviewVisionsReading 1 Ss read an extract about work in the future and discuss the issues involved. PredictionsReading2 Ss read five predictions about the future and match the statements with the predictions (Reading Test Part One).Language Ss focus on the language of predictions.Speaking Ss discuss the statements and say whether they agree with them.RealityListening Ss listen to a BA manager talk about the new Waterside premises and answer multiple-choice comprehension questions (Listening Test Part Three). Speaking Ss look at diagrams showing Waterside staff survey results and discuss how successful the project has been.Ss use one of the diagrams to find out about each other's working environment.Optional task Ss visit BA's website and prepare a summary of BA's mission, values and goals.Unit 4b e-businessObjectives: To enable Ss to talk about e-businessTo practise reading for specific informationTo practise listening for gist and specific informationTo practise describing trends in writingTo review the future perfect and future continuousMaterials needed: Cassette- Pass Cambridge BEC AdvancedUnit overviewWhat is e-business?Speaking Ss discuss whether/how they use the Internet.Reading Ss look at a page from a website about e-business and identify the difference between e-business and e-commerce and the benefits of each.Ss order key words from the text in terms of frequency.Speaking Ss discuss what difficulties might be experienced with e-business and e-commerce.The advantages of e-businessListening Ss listen to five people talk about how e-business has transformed their companies and decide which areas of business have been transformed andthe benefits (Listening Test Part Two).Language Ss focus on the future perfect and future continuous.Writing Ss write a description of a graph comparing the predicted growth in e-business and e-commerce (Writing Test Part One).Optional task Ss research and write a report about a company's website.Exam focusObjectives: To familiarise Ss with the content of the Reading, Listening, Writing and Speaking TestsTo provide useful exam tipsSection overviewThe Reading TestT provides an overview of the Reading Test and some tips on how to succeed. T then takes Ss through each part of the Reading Test: Ss do an exam-related activity for each part. T providesexam tips and warns Ss against typical traps they might fall into.The Listening TestT provides an overview of the Listening Test. T then divides tips on how to succeed into Before listening, While listening and After listening.The Writing Test (Materials needed: Sufficient copies of Writing Test Assessment Sheet)T provides an overview of the Writing Test and some tips on how to succeed. Ss then focus on Part One and assess how well a sample answer fulfils the task set before rewriting the sample answer more concisely. Ss then assess a sample answer for a Part Two report-writing task and summarise the writer’s main points and supporting ideas. Ss focus on the organisation of' repor ts then rewrite the sample answer. Finally, Ss do a Part Two letter-writing task based on preparatory notes. Before writing, Ss focus on how to plan formal letters.The Speaking Test (Materials needed: Sufficient copies of Speaking Test Assessment Sheet, o ne set of 12 cards per group to be photocopied from T’s Guide, PassCambridge BEC Advanced Exam focus cassette)T provides an overview of the Speaking Test and some tips on how to succeed. The rest of this section takes Ss through all three parts of the Speaking Test: Part One (Personal Information), Part Two (Short Talk) and Part Three (Collaborative Task). To support this process, T plays relevant parts of a mock Speaking Test in which the candidates do a bad followed by a good version of Part Two and Part Three. Ss also have a chance to practise for the exam themselves. In addition, Ss can listen to model answers of the short talks in Part Two.Unit 5a Staff motivationObjectives: To enable Ss to talk about motivation at workTo practise reading for gist and specific informationTo practise listening for gistTo practise report writingTo review formal languageMaterials needed: Cassette- Pass Cambridge BEC AdvancedUnit overviewWhat motivates staff?Speaking Ss discuss general statements about motivation at work.Reading Ss read an article on motivational techniques to identify and discuss the writer’s attitude.Speaking Ss discuss answers to questions on the article.A motivation surveyListening Ss listen to five employees talk about motivation as part of a company survey and decide what grievance each speaker has (Listening Test Part Two). Language Ss focus on formal language.Writing Ss read the tapescript and decide which grievances to include in the report findings. Ss then complete the Findings section in an appropriate style(Writing Test Part Two).Ss complete the Recommendations section of the report (Writing Test Part Two).Optional task Ss design a questionnaire on motivation in their English lessons.Unit 5a Staff motivationObjectives:To enable Ss to talk about motivation at workTo practise reading for gist and specific informationTo practise listening for gistTo practise report writingTo review formal languageMaterials needed: Cassette- Pass Cambridge BEC AdvancedUnit overviewWhat motivates staff?Speaking Ss discuss general statements about motivation at work.Reading Ss read an article on motivational techniques to identify and discuss the writer’s attitude.Speaking Ss discuss answers to questions on the article.A motivation surveyListening Ss listen to five employees talk about motivation as part of a company survey and decide what grievance each speaker has (Listening Test Part Two). Language Ss focus on formal language.Writing Ss read the tapescript and decide which grievances to include in the report findings. Ss then complete the Findings section in an appropriate style(Writing Test Part Two).Ss complete the Recommendations section of the report (Writing Test Part Two).Optional task Ss design a questionnaire on motivation in their English lessons.Unit 5b RecruitmentObjectives:To enable Ss to talk about recruitmentTo practise text level reading skillsTo practise a collaborative speaking taskTo practise listening for specific informationTo practise giving a short talkTo practise letter writingMaterials needed: Cassette - Pass Cambridge BEC AdvancedUnit overviewRecruitment methodsSpeaking Ss briefly discuss various recruitment methods.Reading Ss match functions with sentences in a text.Ss complete gaps in the rest of the text with appropriate sentences (Reading Test Part Two).Ss focus on reference words.Speaking Ss discuss the best way of recruiting a replacement for a key role in their company (Speaking Test Part Three).The headhunting processListening Ss listen to a talk about headhunting and complete notes (Listening Test Part One).Ss listen again and make notes on how they think the talk was planned. Speaking Ss prepare and give a one-minute talk (Speaking Test Part Two).Writing Ss write a letter of application (Writing Test Part Three).Unit 6a Corporate cultureObjectives:To enable Ss to talk about company cultureTo practise reading and listening for specific informationTo review gerunds and infinitivesMaterials needed: Cassette- Pass Cambridge BEC AdvancedUnit overviewWhat shapes corporate culture?Speaking Ss discuss what certain factors reveal about a companys' culture,Reading Ss read an extract from an I KEA brochure and ma ke notes about I KEA’s corporate culture,Language Ss focus on gerunds and infinitives.Speaking Ss discuss similarities and differences between their company's and I KEA’s culture.The IKEA wayListening 1 Ss listen to the Managing Director of IKEA UK talk about the company’s culture and answer multiple-choice comprehension questions (ListeningTest Part Three).Speaking Ss discuss what their company does to promote its corporate culture. Listening 2 Ss listen to five IKEA managers tell anecdotes about the company and match them with IKEA's core values.Speaking Ss identify their company's values and illustrate them with anecdotes. Writing Ss write a statement of their company's values.Optional task Ss visit the IKEA website and prepare a presentation of the company’s history.Unit 6b Cultural diversityObjectives:To enable Ss to talk about cultural differencesTo practise text level reading skillsTo practise reading for specific informationTo practise a collaborative speaking taskTo practise letter writingTo review language for agreeing/disagreeingMaterials needed: Cassette - Pass Cambridge BEC AdvancedCards - 6 cards; one set of cards per group to be photocopied from T's GuideUnit overviewHow culture influences businessSpeaking Ss discuss criteria for decisions in four HR areas in their country.Reading 1 Ss complete gaps in a newspaper article with appropriate sentences (Reading Test Part Two).Speaking Ss discuss the four areas further.Reading2 Ss read the results of a survey to complete a table.Speaking Ss discuss the difficulties people from two different countries might experience when working together.Building international teamsSpeaking Ss discuss recruiting an international sales team (Speaking Test Part Three). Language Ss focus on language for agreeing/disagreeing.Writing Ss write a letter to a business partner giving advice on doing business in their country (Writing Test Part Two).Optional task Ss research doing business in a foreign country and prepare a brief presentation.Unit 7a Industrial espionageObjectives:To enable Ss to talk about information securityTo practise reading to identify the structure of a textTo practise listening for gist and specific informationTo practise a collaborative speaking taskTo review asking for clarificationTo review Conditionals I and 2Materials needed: Cassette- Pass Cambridge BEC AdvancedCards - 6 cards; one set of cards per pair to be photocopied from T’s GuideUnit overviewResearch or espionage?Speaking Ss discuss ways of accessing information about a competitor.Reading Ss read a jumbled article to find examples of industrial espionage.Ss put the paragraphs in the correct order.Speaking Ss discuss what measures their company takes to protect itself from industrial espionage.Information securityListening 1 Ss listen to the start of a meeting and identify the problem.Listening 2 Ss listen to the rest of the discussion and note down the action discussed and the implications of this action.Language Ss focus on conditionals 1 and 2.Ss focus on asking for clarification.Speaking Ss discuss a new information policy for a company using instructions on cards(Speaking Test Part Three).Unit 7b Business ethicsObjectives:To enable Ss to talk about business ethicsTo practise reading for specific informationTo practise listening for gist and specific informationTo practise giving a short talkTo review Conditional AdvancedMaterials needed: Cassette- Pass Cambridge BEC AdvancedUnit overviewWhat are business ethics?Speaking Ss discuss which of the three statements about ethics they agree with. Reading Ss read an extract from a report on ethics and identify the three most important features of an ethical organisation.Ss read the extract again and answer questions.Language Ss focus on formal report language and layout.Speaking Ss discuss the ethical issues they are most concerned about in their company Ethical issuesListening Ss listen to five speakers talk about unethical conduct and decide what ethical issue is mentioned and the action taken by the company (Listening Test PartTwo).Speaking Ss order the five oases in terms of their seriousness.Language Ss focus on past conditionals.Speaking Ss prepare and give a one-minute talk (Speaking Test Part Two).Optional task Ss visit the KPMG ethics website, try an interactive ethical dilemma and write a report on the scenario and their decisions.Unit 8a Global brandsObjectives:To enable Ss to talk about global brandsTo practise reading for specific informationTo practise giving a short talkTo practise report writingTo review inversionMaterials needed: Cassette- Pass Cambridge BEC AdvancedUnit overviewMaking brands globalSpeaking Ss discuss the foreign brands they buy and why,Ss complete a table with names of companies and industries.Ss discuss aspects of famous brands which they think are global.Reading Ss read an article about global brands and answer multiple-choice comprehension questions (Reading Test Part Three).Language Ss focus on inversion.Speaking Ss discuss global brands from their country which are based on cultural stereotypes.Promoting a brandSpeaking Ss say whether they have bought one of six famous brands and why.Ss discuss how one of these brands is promoted in their country and then give a brief summary of their ideas.Ss prepare and give a one-minute talk (Speaking Test Part Two).Writing Ss write a report about how a brand could be globalised (Writing Test Part Two).Optional task Ss visit the L’Oreal website and prepare a short presentation on the company’s brands and markets.Unit 8b Global sourcingObjectives:To enable Ss to talk about suppliersTo practise reading and listening for specific informationTo practise a collaborative speaking taskTo practise report writingMaterials needed: Cassette- Pass Cambridge BEC AdvancedCards - 6 cards; one set of cards per pair to be photocopied from T’s GuideUnit overviewChoosing a supplierSpeaking Ss discuss the types of supplier their company uses and its criteria for choosinga supplier.Ss match the measurements with supplier performance criteria.Ss discuss the strengths and weaknesses of suppliers to their company. Supplier relationshipsListening Ss listen to an interview about supplier relationships and answer multiple- choice comprehension questions (Listening Test Part Three).Speaking Ss recommend supplier relationships for three companies and say whether they could source globally.Global sourcingReading Ss read five supplier profiles and match the statements with the profiles (Reading Test Part One).Speaking Ss decide which of the five suppliers would be most suitable for a European clothing company (Speaking Test Part Three).Writing Ss write a report based on their decision (Writing Test Part Two).。
剑桥商务英语实训指导书 (教案)
剑桥商务英语实训指导书(教案)一、实训项目在整个专业实训环节中的地位本实训项目是通过一系列规范、有效的商务仿真场景交际练习对学生进行商务口语基本技能和技巧训练，结合社交英语--电话用语；会议组织安排；商务贸易活动--产品推销、商谈技巧；招聘员工；公司介绍；价格谈判等模拟现场商务交际实践，使学生们在全面提高五项基本技能（听、说、读、写、译）的基础上，培养学生的商务意识，掌握商务礼仪；提高话语分析能力、逻辑思维能力、语言组织能力和双语表达能力。
它是专业课学习的延续和发展，提升学生从业竞争能力及职业素养的有效途径。
二、实训项目的要求项目一：社交英语，电话用语（1）了解社交和电话相关知识；（2）掌握英汉社交用语中的文化差异；（3）熟悉社交和电话常用表达方法。
项目二：会议组织安排（1）了解会议组织安排的相关知识；（2）掌握会议组织安排相关程序；（3）熟悉会议组织安排相关表达方法。
项目三：商务贸易活动—产品推销（1）了解产品推销的基本常识；（2）掌握产品推销的主要步骤和注意事项；（3）熟悉产品推销的表达方法。
项目四：招聘员工（1）了解招聘员工的基本知识和常见问题；（2）掌握招聘员工流程；（3）熟悉招聘员工的相关表达方法。
项目五：公司介绍（1）了解描述公司组织结和的基本常识；（2）掌握公司主营方向及业务描述；（3）熟悉公司或产品的相关要素以及表达方法。
项目六：价格谈判（1）能拟定商务谈判计划。
(2) 掌握商务谈判中报价还价阶段的策略。
(3) 能灵活运用价格谈判中的让步技巧。
三、实训项目具体操作过程和内容项目一：社交英语，电话用语词句的拓展：国际电话中的常用语Hello. May I speak to Mr. Brown?◆Yes, this is he speaking.◆Who's speaking, please?◆I'm sorry, he is not in now.◆Would you like to leave a message?◆Mr. Brown is on another line now.◆Hold the line a moment, please.◆May I have Ext. 5883?◆I can't hear you.◆Would you speak a little louder?◆I'm sorry. I have the wrong number.◆You are wanted on phone.◆Will you ask him to call me back later?◆I was cut off. Will you connect me again?◆We'll call you back in a few minutes. Will you hang up and wait, please?◆I want to place an overseas call to New York.◆Could you tell me the time and charges after the call?◆Sorry, I can't wait. Please cancel the call.◆This is the Singapore operator. Would you connect me with Mr. Lee in the International Department?◆This is the overseas operator in the United States. You have an overseas collect call from◆Mr. Smith in San Francisco. Will you accept the charges?(二) 交际实践————————实训练习一—————————(O=Operator, C=Chinese)O: Is this the Silver Star Trading Company?C: Yes, it is.O: This is the overseas telephone operator in the United States. We have a call for Mr. John Wang in the International Finance Department from a Mr. Robert of ABC Company in New York.C: From whom, did you say?O: From a Mr. Robert of ABC Company in New York.C: Thank you. Just hold the line, please.(Several seconds later...)C: Hello. I'm sorry but Mr.. John Wang is in a conference right now. O: Oh, is that right? When will he be free?C: Well, he'll be free around four o'clock.O: I see. Just a minute, please.(Several seconds later...)O: Hello. How about Mr. Peter Chen, then?C: Yes, he's here. One moment, please.Peter Chen: Hello. This is Peter Chen speaking.O: Oh, Mr.. Chen? Will you hold the line, please?(Pause)O: Thank you for waiting. Mr. Robert is on the line. Go ahead, please. Peter Chen: Thank you.————————实训练习二—————————In this part, you and your partner will ask and answer questions.Set 1Question CardInformation Card————————实训练习三—————————Set 2Question CardInformation Card项目二：会议组织安排(一)背景介绍：Are meetings important for companies? Why? / Why not?Is it essential to have a proper timing when running a business meeting? Why?How important is it to set the agenda of a conference in advance? Why?Do you think it important to visit the place for a meeting before booking it? Why? /Why not?————————实训练习一—————————Set 1 Preparing for meetingMini-presentationWhat is important when selecting a place for a business meeting?Size of rooms availableFacilities offeredCost of hiring————————实训练习二—————————Set 2 How to Chair a MeetingMini-presentation∙Have you ever chaired a meeting?∙Do you think it essential to have a good chairperson when running a meeting?∙How important is it to keep control of the meeting when it proceeds?∙What kind of chairperson do you think is a qualified one?————————实训练习三—————————Collaborative Task and Discussion∙You have been asked to organize a meeting for all staff in your department. Talktogether for about 2 minutes about what you need to do and decide which three things you should do first.Here are some ideas to help you.∙Prepare refreshments∙Book a meeting room∙Decide on the agenda of the meeting∙Invite all the participants∙Decide on the date and starting time of the meeting∙Set a time limit for the meeting∙Ask the participants to prepare for the meeting项目三：商务贸易活动--产品推销（一）词句的拓展：Manufacturer◆Our products have met with great favor overseas.◆Why not place a trail order to sound out the market potential?◆I strongly recommend this item. I’m sure you’ll be pleased with it.◆Our products are very good in quality, and the price is low.◆Our products will be well marketable in your area.◆Good quality and reasonable price will promise our products strong competitiveness.Dealer◆Could you tell me about your sales network?◆What was the total amount of your sales last year?◆Have you got the samples?◆If the quality of your initial shipment is found satisfactory, large repeats will follow.◆I think these patterns are quite good.◆Could you give us some idea about your prices?Comprehend by analogy◆Do you have any cheaper ones?◆Do you have something less expensive?◆Any particular color?◆Do you have any preference for color?————————实训练习一—————————A: Nice to meet you.B: Nice to meet you, too. Mr. LiA: My firm has sent me here to inquire about the possibility of promoting our product export to USA.B: How’s your product better than the competitor’s?A: Our product is over and above our rival’s product, and yet we’re able to sell it at the same price.B: How many different models do you offer?A: Our products are available in various models and sizes. Here is our latest catalogue, which shows most of our product. We will not only supply you with the highest quality goods but also provide a good after-sale service. If you find the quality of our products unsatisfactory, we’re prepared to accept return of the rejected material within a week.B: Thank you for your introduction.A: Would you like to hear may presentation and let me show you how it works now?B: Yes, please.————————实训练习二—————————Set 1 Mini-presentationWhat’s important when promoting a new store on the first day?◆Low price◆Opening ceremony◆Promotional gifts————————实训练习三—————————Collaborative Task and DiscussionYour company is going to introduce a new foreign product in your country. Talk together for about 2 minutes about some of the things that are important for the product promotion and decide which three would be the most important. Here are some ideas to help you.◆Price of the product◆Packaging◆Advertising◆Offer of free samples◆Time of the year◆Consider competitor’s product◆Promotional gifts◆News conference项目四：招聘员工（一）简历ResumeSurname (family name)Forenames (given nameAddress (include postcodeTelephone NODate ofEducationList secondary schools, colleges and universities in order, their addresses and dates attendedQualificationsList the ones most important to the employer first ( degree, trade or professional qualification), state the examinations, subjects, pass grades. Full training courses undertaken relevant to your applicationEmployment history.The most recent or current job first. Give dates, employers (company), job title and main duties, your level of authorityInterests and activitiesShow the extent of your participation (organizer, committee). Awards related to activities.Additional InformationCurriculum VitaePersonal DataFull name Date and Place of BirthMarital Status Home Address and phone numberSchool achievements( List schools and colleges attended )Postgraduate 1997-2000 Nanjing UniversityCollegeSecondaryQualifications and CreditsOther Achievement and Experience( Work experience, leisure activities, skills gained )School Certificates English Grade AHistory Grade BEmployment History ( all jobs listed)2000 to date: Secretary to the Human Resource Manager, Vague and Bague Co. Ltd.AwardsScholarship, prizes, awards out school and colleges.Recreational Interests and HobbiesClassical music, reading, seeing friends, member sports and games.SkillsRemember particularly skills which will transfer to the workplace: driving, fluent writer, ability to handlepayments, organizing, personal computerAction plan(Your career aim): To be super actress//To be a first salesman, etc.ReferencesI attach references from Miss Annie Wang, Headmistress, Nanjing university.（二）求职信A letter of application should be:1. Attractively presented to arouse the reader’s interest.2. Concise and easily read to save the time and trouble.3. Informative showing that your qualifications satisfy the requirements for the job vacancy.4. Properly modest.5. Tactful enough not to draw attention to your lack of experience in any respect.6. Persuasively inducing an action to get an invitation to an interview.7. In “you – attitude”8. In proper language and style.SamplePRODUCTION SECRETARYI am writing with reference to your advertisement for a Production Secretary in the Guardian of 23 July 2001.I graduated from Madrid University in 1994 with a degree in Modern European languages. My first full-time jobwas as a support secretary for the Training Director of a company which ran courses for software designers and IT managers. Since 1996 I have been working as a bilingual secretary for a large international publishing company.I am very interested in the position because I would like to use my languages. I am enthusiastic about workingfor a TV company and feel that I have the flexibility, motivation and communication skills you require.Please find enclosed my curriculum vitae and a photo.I look forward to hearing from you.（三）招聘方法Recruitment methodsExternal/ internal recruitmentto use an agencyapply for a jobby advertising the vacancy in newspapers and magazinesto recruit staff through the Internetinterview / select the candidates（四）常见问题Q：Can you sell yourself in two minutes？Go for it.（你能在两分钟內自我推荐吗？大胆试试吧！）A：With my qualifications and experience, I feel I am hardworking, responsible and diligent in any project I undertake. Your organization could benefit from my analytical and interpersonal skills.(依我的资格和经验，我觉得我对所从事的每一个项目都很努力、负责、勤勉。
剑桥国际商务英语课程实训（实践）教学大纲
message实训内容：telephone coversations; telephone free talks; telephoning ang note-taking实训步骤：Language preparation; personal practice; pair work; role-play; performancePractice 3 Internal communication实训目的与要求：Practice internal comunication methods, mainly written form 预备知识：internal communication methods; different language styles实训内容：emails;memos; reports; notice and so on实训步骤：Personal reading business task and selecting the best way to communicate and draft the materialsPractice 4 Facts, figures and performance实训目的与要求：practice reading ,understanding and analyzing charts,pictures and other visal materials about Facts, figures and performance effectively and correctly预备知识：skills to read pictures ,tables and other ways of showing facts, figures and performance;functional sentences used to describe various ways of showing facts, figures and performance; functional sentences used to describe them.实训内容：oral and written presentation of visual materials showing facts, figures and performance;business examples reading and writing实训步骤：personal;group work; classroom presentation; paper work.Practice 5 Reading skills实训目的与要求：Practice reading business materials efficiently and correctly预备知识：skills for reading实训内容：materials from real business cases实训步骤：reading ,checking and group markingPractice 6 Business equipment实训目的与要求：Practice using often-used business equipment correctly and safely预备知识：Functional language used to instruct to use equipment实训内容：Correct operation of telephones,mobile phones,fax machones,computers,printers,copiers and so on.实训步骤：teachers’ demonstration; menmbers in the group practice one by one; operate all the equipmentPractice 7 Correspondence实训目的与要求：Practice reading and writing business correspondence预备知识：the layout ,style and functional language for different business correspondence实训内容：simutinous business correspondence reading and writing实训步骤：reading task directions, finish the task within limitted time;group correction, teachers markingPractice 8 Writing skills实训目的与要求：practice writing business materials efficiently by using the revelant given materials预备知识：How to read writing directions and requirements,How to organize sentences实训内容：The skills to write eamil, memo and other often-used business materials within a time limit.实训步骤：Teachers’ assignment; Individual writing; group discussion; Self correction, teachers’assessment.Practice 9 Booking a hotel room实训目的与要求：Practice booking a hotel room by telephone professionallly.预备知识：background knowledge about hotel booking and Functional language for it.实训内容：booking a hotel room as a customer and dealing with a hotelroom reservation as a receptionist in a hotel. V arious kinds of booking.实训步骤：teachers’presentation of business situation;Students’pair work; group work; classroom role-play demonstration.Practice 10 Asking and giving directions实训目的与要求：Practice asking and giving directions correctly预备知识：functional lnguage used to ask and give directions in different situations实训内容：asking a local person the way to a certain place; giving directions to others实训步骤：get familiar with the language used in the practice; pair work; classroom demonstration.Practice 11 Arranging a conference实训目的与要求：Practice arranging a conference professionally预备知识：knowledge and skills about conference arrangment; functionallanguage;Procedure in arranging conference; conference programme style and layout.实训内容：decide the topic/budget/location/who will present/accommodation/traffic/programme details;Invitation of delegators; decide the lecturers.实训步骤：Practice the main procedure in arrangine a certain conference; role play; draft a programme.Practice 12 Listening skills实训目的与要求：practice listening efficiently and correctly;get required information by listening预备知识：knowledge and skills for different kinds of listening实训内容：various listening materials selected from business context;实训步骤：Understanding of short coversations; note taking, longer passage listening.Practice 13 Speaking skills实训目的与要求：Practice speaking skills and achieve effective communication with others, especially in business situation.预备知识：knowiadge ang skills in business speaking; body language; cultural background.实训内容：Personal identification,expressing preferences about general topics; presentation anout a business topic;making a business decision by collaborative work.实训步骤：teachers’ assignment;pair work;role play; classroom demonstrationPractice 14 Trading实训目的与要求：Practice several key steps in internation trade预备知识：knowledge and functional language used for business enquiry, quotation, offer, counter offer,order, confirmation of receiving the order , price terms in negotiation实训内容：enquiry, quotation,order, confirmation of receiving the order实训步骤：teachers’ description of a business situation; students complete the main steps of the business.Practice 15 Recruiting staff and applying for a job实训目的与要求：practice recruiting staff profesionally and applying for a job businesslike预备知识：knowledge;skills and functional sentences used to recruite staff and apply for a job实训内容：recruiting staff ; applying for a job实训步骤：teachers’ assignment; recruiting as an HR officer and apply for a job as a job hunter. pair work;group work; classroom demonstration.Practice 16 Comprehensive practice实训目的与要求：Practice the comoprehensive ablity in dealing eneryday business avtivities.预备知识：the mail background konwledge, skills, functional sentences uesd to deal with company business as a secretary or assistant.实训内容：according to a business event,deal with or help managers deal with the everyday work as a secretary.实训步骤：Teachers’ requirement; Students’ invention of a business story according to the business event described by the teacher; role play; group work. Teachers’ assessment.八、大纲审核人员会签教研室主任（签名）：孟令超系教学副主任（签名）：张彦鸽系主任（签名）：陈思顺教务处审批（签名）：9。
剑桥商务英语教案Unit1
IntroductionI. The Cambridge Business English Certificate (BEC) is an international Business English examination，which offers a language qualification for learners who use, or will need to use, English for their work. Recognition of BEC is increasing rapidly as a growing number of companies are using the examination as a focus for in-company training courses.II. BEC is available at 3 levels:Cambridge BEC PreliminaryCambridge BEC Intermediate (Vantage)Cambridge BEC Advanced (Higher)III. Cambridge BEC Preliminary is a practical examination that focuses on English in business-related situations. The major emphasis is on the development of language skills for work: reading, writing, listening and speaking.All Cambridge BEC Preliminary candidates receive a statement of results showing their overall grade (Pass with Merit, Pass, Narrow Fail or Fail) and their strengths and weaknesses. Successful candidates also receive a certificate. Each part represents 25% of the total mark.An overview of the different parts of the examination:1. Reading & Writing 90 minutes.Reading: 7 partsWriting: 2 parts(e-mail, memo or note, formal letter, fax)2. Listening 40 minutes4 parts (Approx.12 minutes of listening material playedtwice plus time to transfer answers)3. Speaking 12 minutes3 parts (personal information, short talkand collaborative task.)2 examiners and 2 or3 candidatesIV. An overviewThe different tests tend to cover the following:Reading: notices, advertisements, graphs, charts, product descriptions and short textsWriting: e-mails, notes, memos and formal letters (all with word limits)Listening:short conversations, telephone conversations, announcements, longerconversations and monologuesSpeaking: giving personal information, giving a short talk and discussing a scenario.T reassures Ss that the course will provide practice in all four skills. The following units in this book contain relevant material that will give students information about how to succeed in each of the examination tests.Unit 1 (A) Job descriptionI. Teaching Objectives:i. To enable Ss to talk about jobsii. To practise listening for specific informationiii. To review the present simpleII. Materials needed: Cassette – Pass Cambridge BEC PreliminaryIII. Teaching Process:i.Unit overview·Duties·Talking about your job·Self-studyii.Detailed study of the textStep 1 DutiesEx.1 ListeningT Introduces the Chamber of Commerce:It is an organization which operates on a local basis; it helps businesses by promoting the area; it offers business opportunities for its members through a variety of services and events.T focuses Ss’ attention on the business cards and classifies job vocabulary where necessary. Ss listen to six new Chamber of Commerce members speaking and number the business cards in the order in which the people speak.Notes:1. Humanresources manager: the manager of the human resources department;human resources的缩写形式为HR2. Hayes Business Park: 海斯商务园区Park:园区，指有某种用途的专用场地例如：science park 高科技园区3. Becton Court(三面有房屋的)短街: 贝克顿街4. Consultant/consultancy 顾问公司E.g. a network consultant’s 网络咨询公司a management consultants管理咨询公司5. Information technology services PLC(public limited company): 信息技术股份有限公司Ex.2 ListeningT focuses Ss’ attention on two of the cards: Helen Marsden’s and Robin Seaton’s. T elicits from the group what they think their duties are.Ss listen to Helen Marsden and Robin Seaton in order to find out whether their predictions were correct.Ex.3 ListeningSs read the notes about Helen Marsden and Robin Seaton before listening to the cassete again. T uses the feedback to check whether Ss have problems with the third person –s when talking about the people’s jobs.Ex.4 ReadingThis activity can be used to make the point that it is often not necessary to understand every word in order to extract sufficient meaning for the reader’s purpose. Ask Ss to underline the vocabulary which suggested the answer. Ss decide individually which person each question is for.Ss read the notes about Helen Marsden and Robin Seaton before listening to the cassette again. Help Ss complete the notes. Then check answers.Step 2 Talking about your jobEx.1 V ocabularySs match sentence halves about Beth. This enables Ss to review some general work-related vocabulary which they will need in order to speak about their jobs.T then ensures that Ss are aware that prepositions are followed by a noun or-inge.g. I deal with questionsI’m responsible for checking.My job also involves giving financial advice.Notes:1. As part of my job I have to produce financial reports.produce: put or bring forward to be looked at or examined2. I am based in Reading=My company is based in Reading把基地设在…. /e/Ex2.SpeakingSs work in pairs to find out about their parents’ job. This allows Ss to practise the present simple and some of the vocabulary from this unit. T reminds Ss that they can use the phrases used by Beth Lambert in Ex1.Step3 Self-studyThe students may have some difficulty in Ex.5 Exam practice，so T should further help them grasp the usage of the key words and phrases in the passage by more explanations, especially the collocations .Unit1（B）Working conditionsI. Teaching Objectives:i. To enable Ss to talk about working conditionsii. To practice reading for gist and for specific informationiii. To review adverbs of frequencyII. Materials needed: Cassette – Pass Cambridge BEC PreliminaryIII. Teaching Process:·Comments about work:Reading: Ss look at comments made by employees and answer comprehension questions.Speaking: Ss use the adverbs of frequency to talk about what they do at /outside work.. Ss then decide w they would deal with the problems /comments in the comments box.·Terms and conditions of employment:V ocabulary: Ss match vocabulary in preparation for the reading task.Reading: Ss read the text and answer multiple-choice comprehension questions.Speaking: Ss discuss the conditions of employment.ii.Detailed study of the textStep 1 Comments about workEx1 Ss read the comments in order to answer the questionsNote: give a presentation 介绍情况Ex2. V ocabularyT asks Ss to underline any adverbs of frequency in the comments and checks their meaning. Ss then look at the adverbs of frequency in the exercises and write them in the appropriate place on the cline. They then compare their order with a partner.Ex3. GrammarSs look at the comments again in order to work out the position of adverbs of frequency. Help Ss complete the Don’t forget section.1)Words such as always, usually, often, frequently, sometimes, occasionally, rarely and neverusually come before the verb.2)However, these words come after the verb to be.3)Words such as hourly, daily, weekly, annually and monthly come after the verb, often at the endof the sentence.Note: Recently they had an accident.They recently had an accident.They had an accident recently.Ex4. SpeakingSs work in pairs to discuss routines: both work-related and personal.Step 2 Terms and conditions of employmentEx1. V ocabularySs match items of vocabulary with the appropriate meaning in order to prepare for Ex2Note: line manager: the person you are directly responsible to 部门经理Ex2 ReadingAsk Ss to scan the Terms and Conditions of Employment text to see if they can work out the meaning of unknown words. Then they read the text for gist and decide what type of work the document refers to.---Factory work (shifts, safety regulations, overalls).Ss then read the multiple-choice questions before looking for the answers in the text.B BC ANotes:1)in operation工作中,实施中e.g.: Nowadays, there are a number of different systems in operation.2)….before your shift is due to start 在正式上班之前due:预定的,约定的e.g.: The guests are due to arrive here next week.3) You will be paid at the current overtime rate.rate: 计时工资4)inform sb. of sth 通知某人某事5)consult sb. about sth.向…请教,咨询;与…商量Ex3 SpeakingSs work in pairs to discuss their conditions of employment. The pairs then give feed back to the whole class on what was the same for both partners.Step3. Self-studyHelp Ss finish the exercises in Self-study.。
剑桥商务英语 教案 课件Unit 2b Company activities
Assignment
• Choose one of the above two tasks to give a presentation • Try using the expressions you learned from this unit. • Each group shall submit one copy of the presentation to the teacher with the names of the group members.
Possible Reasons for investment
• • • • • 1.Cheap workforce Cheap labor cost / low wages 2.Generous government inward investment grants. (state investment grants) 3.Slow economic growth at home and strong growth in central and eastern European car market. • 4.possible to take over existing facilities /companies cheaply. • 5.good locations for exporting to the former Soviet Union.
How to write well
• • • • • • 1.Decide what you are going to write. 2.Decide a good title 3.collect the necessary information 4.first draft 5.check it (A:accurate B:brief C:Clear) 6.final draft and edit it
剑桥商务英语》授课教案Unit15
剑桥商务英语》授课教案Unit15第一篇：剑桥商务英语》授课教案Unit15大家学习网Unit 15 Exam focus: Speaking I.Teaching Objectives:i.To familiarize Ss with the content of the Speaking Testii.To provide useful tipsiii.To practise the Speaking Test II.Materials needed: Cassette-Pass Cambridge BECPreliminary Exam FocusCards: 11 cards: one set of cards perpair/group to be photocopied from T’s Guide大家学习网Ss have discussions, taking into account the tips from the lesson.·Exam practice Reading Part Sever: Form-filling.Writing Part One: Note.Writing Part Two: Long memo.ii.Detailed study of this unit Step 1 Introduction of the Speaking Test Ss open their books and read the overview of the exam format.Step 2 How to succeed T writes the four headings: Interactive communication, Organisation of ideas, Grammar and vocabulary and Pronunciation on the board and Ss brainstorm tips for succeeding in the Speaking Test.Interactive communication The examiners will pay attention to how well the Ss work together.Ss need to ask polite, if possible indirect, questions and frame interactions with common anisation of ideas Ss are expected to produce extended turns and use connectors.They have the chance to express opinions and justify them.Grammar and vocabulary Although marks are given for range, accuracy and appropriateness are more important.Pronunciation The examiners will listen for the pronunciation of individuals sounds,intonation and sentence stress.A slightly slower, but natural, rhythm is better than a fast but disjointed delivery.Step 3 Personal information Ex.1 Speaking T focuses on the general topics that might arise in Part One of the Speaking Test in which Ss will have to answer but not ask questions.T writes family on the board and elicits questions to do with the topic.Ss then write three questions for each of the大家学习网remaining words in Ex.1.Ss ask each other their questions.Ex.2 Speaking T gives Ss cards with conversation topics on them.Ss do the task as a mingling activity and try to find out as much as possible about their partner and the topic on the card.Ex.3 Listening T explains that the cassette contains bad and good versions of simulated BEC Preliminary Speaking T ests.Ex.4 Listening T plays the second version of the same part of the test, in which the candidates demonstrate improved exam technique.Step 4 Short talk Ex.1 Speaking In the second part of the Speaking Test Ss are expected to talk about a subject for about a minute.T elicits the prompt and T elicits possible ways of organizing the talk.Ex.2 Speaking T reads through the tips about the short talk in Part Two of the Speaking Test.T stresses that Ss should cover all the points mentioned in the rubric and link their ideas with a variety of words.T also reminds Ss that they will be expected to ask the other candidate a question.Ss work in pairs to answer for the subject on page 102.Ex.3 Listening Ss listen to a bad version of Part Two of the Speaking Test and discuss Ceneric’s performance.Ex.4 Liste ning Ss listen to a good version of Part Two of the Speaking Test and discuss Caroline’s performance.Ex.5 Speaking T tells Ss to look at the Activity Sheet on page 131.Ss take turns to choose a topic and give a shorttalk.Step 5 Collaborative task大家学习网Ex.1 SpeakingIn the collaborative task it is essential task that Ss are able to react to each other and express their views on a subject.---What other activities could you arrange for a potential client?---Why is it important to socialize with potential clients? Ex.2 and Ex.3 Speaking第二篇：剑桥商务英语》授课教案Unit 3大家学习网Unit 3 Exam focus: Vocabulary I.Teaching Objectives:i.To provide Ss with useful strategies for coping with unknown vocabulary ii.To present useful ways of organising and storing new vocabulary II.Materials needed: None III.Teaching Process: i.Unit overview·Vocabulary in the examinationWarmer: To writes up the words vocabulary and grammar to introduce the topic.T ensures Ss understand why vocabualry is an Exam focus unit.·Understanding words: Ss ide ntity types of words then label the types ofwords gapped in sentences and complete the gaps.Ss guess the meaning of potentially unfamiliarwords through the use of context.·Stroing new vocabulary: Ss discuss the addvantages and disadvantages offive ways of physically recording vocabulary.Ss then look at examples of five ways of organising vocabulary and discuss which they use and how they are useful.Ss then assign groups of words to the most approproate means of atorage.·Vocabulary cards: Ss look at an example of a vocabulary storage cards and complete cards in a similar way.Ss work I pairs and ·discusswhich types of information they would choose to store on cards.·Buildig your vocabulary: Ss focus on word families and notes ways ofchanging from through suffixes, prefixes etc.They then build up words and write example sentences.ii.Detailed study of this unit Step1 Vocabulary大家学习网第三篇：剑桥商务英语》授课教案Unit 8大家学习网Unit 8(a)Business equipment I.Teaching Objectives:i.To enable Ss to talk about business equipment ii.T o practise reading for specific information iii.T o practise listening for gist and specific information iv.To review language for giving instructions and practise form-filling II.Materials needed: Cassette-Pass cambridge BEC Preliminary III.Teaching Process: i.Unit overview ·Office equipment Vocabulary: Ss sort items of office equipment according to whether they are essential, useful, not important.Reading: Ss scan two advertisements for photocopiers.Ss read the advertisements again and answer multiple-choice questions.Speaking: Ss discuss which of the two photocopiers would be best for three different people.Reading: Ss complete a form to obtain more information about one of the photocopiers ·Giving instructions Listening: Ss listen to a conversation to identify the problem with a new shredder.Ss listen again to complete instructions on using nguages focus: Ss review language for giving instructions.Speaking: Ss Play a board game to consolidate business-equipment-relatedvocabulary.(Activity sheet page 127)大家学习网Ss sort vocabulary relating to office equipment.Ss discuss their categories in pairs before a general feedback session.Ex.2 Reading.Ss scan the two photocopier advertisements in order to answer the two questions.The advertisements are authentic with correspondingly rich language.Ss should simply focus on the answers to the questions.Ex.3 Reading Ss read the advertisements in more detail in order to answer the multiple-choice questions.Ex.4 SpeakingSs read the descriptions of the three people and decide which photocopier each person should buy.Ex.5 Ss complete the form for more information for James Clarkson from the previous exercise.Step 2.Giving instructions Ex1&2.Listening.Ss listen to a conversation about a new shredder in order to decide what the problem is and how Anna and Becky solve it.Then Ss listen again in more detail in order to complete the notes.Ex.3 Speaking Ss work in a group of four to play the game.To make counters T photocopies and cuts out the line drawings of the machines on the game Activity sheet on page 127.The purpose of this game is to recycle vocabulary in order to prepare for the following exercises.Ex 4.Speaking大家学习网Unit 8(b)Correspondence I.Teaching Objectives:大家学习网Note: 1、10th,sept.(BE)/ 11.10th(AE)2、Subject:/Re:3、① Dear Miss××/Dear Mrs.××Dear Ms×× / Dear Mr.×× Yours sincerely ② Dear Sir or Madam Yours faithfully ③ Dear Nancy/Alan Best Regards Best wishes ④ I’ve attached a copy of…;Please find enclosed a copy of… Attach附加，enclose 兹附上…Enclose 用于信函，attach信函，电子邮件Enclose is used only with letters but attach can be used with letters but attach can be used with both letters and e-mails.Suggested answers:1、Julian Hughes(fax)---has already organized courses for Norwest.Dave(e-mail)may also done so.2、Rebecca Brooks(letter)---has not worked with Norwest before.3、Dave(e-mail)-is a personal friend of Alan’s.Ex 2.Reading Ss read through the questions and scan the correspondence for the relevant information.Then Ss explain their answers, referring to the correspondence.Suggested answer:1、Synergy Management Consultants(7.5 hours)2、Watson & Railton大家学习网Note:1、Julian Hughes(fax)①use Alan’s first name, signs off with his own first name, no reference line.②some informal language(Many thanks)③some abbreviations(I’ve attached)④some less formal vocabulary(no of people)2、Rebecca Brooks(Letter): ①uses formal salutations(Dear Mr.Pickering, Yours sincerely)②reference line, formal phrases(your enquiry of 16 April)③formal vocabulary(venue, delegates)④use no contrac tion at all.3、Dave(e-mail): ①uses first names, no reference line, informal time reference(yesterday)②contractions(Here’s, I’ve)③informal vocabulary(quote,wanted,give me a call)④ellipsis(hope you can read it ok)⑤ Informal salutations(Best wishes)Ex.4 Speaki ng Ss work in pairs and exchange information about their own correspondence.Step2.Letters of acceptance.Ex 1.Reading.Alandecides to accept the Synergy offer and writes a letter of acceptance.Put the paragraphs of his letter into the correct order.As an alternative to doing the exercise from the book, T photocopies the extracts, cut them into separate pieces and give them to Ss as a jigsaw.T points out that the jigsaw letter is a reply to the correspondence from the previous page.During feedback Ss explain why they chose their particular order.Ex 2.Ss read the four functions and match them with the relevant paragraph from the jigsaw letter.During feedback Ss identify the exact language supporting their answers.This will highlight the functional phrases in the letter and lead into the next exercise.Ex 3.Vocabulary The matching exercises introduces some more functional phrases.Ss match phrases with functions and then T leads feedback..EX 4.WritingThis writing task is similar to Part Two of the Cambridge BEC Preliminary Writing Test(60---80 words).First of all, the class brainstorms the contents of大家学习网the required letter.Then T puts Ss in pairs and asks them to follow the procedure under the bullets in the exercise.Ss submit the first draft for editing by the class.Notes: 1、Delegates:8@ &549 per person 出席人数：8，单价为547英镑/人 Extras: Training Packs @&2.5 per person 额外费用：培训资料袋，单价为2.5英镑/人发票中@的意思是：单价为……2、Bankers: Lloyds Bank PLC …… 开户银行：英埃德（股份）银行 Useful expressions: 1、Re:事由 2 Invoice:发票清单3、Thank you for your letter of …4、I am writing to…5、With reference to…事关6、I am please to…7、T am afraid that…8、I would be grateful if you could 9、I look forward to hear from you.Suggested answer: RE: Training course invoice 1948 Dear Mrs.Brooks Thank you for your letter and invoice of 24 May 2001.I am afraid we are unable to accept the invoice as only six participants attended the seminar, not eight.Moreover, training packs were included in the price.I would be grateful if you could send me a correct invoice for the training course.I look forward to receiving your early reply.Yours sincerely Alan Pickering Step3.Self-study Ex 5.Writing Useful expressions:1、price list2、a copy of brochure is enclosed 随函附上产品宣传小册子3、a wide range of photocopiers大家学习网4、Thank you for your letter of …5、I enclose…6、Any further questions/in formation7、Do not hesitate to contact me8、discounts available for…可得到折扣9、a 3% discount is offered on…对打折 10.I look forward to hearing from you Ex 6 WritingUseful expressions、to hold/have a farewell party 2、to leave for his new job 3、to wish him well、in Reception / in the assembly hall at 5:30 pm 会议厅下午5：30在接待室/第四篇：剑桥商务英语》授课教案Unit 17大家学习网Unit 17(a)Recruiting staff I.Teaching Objectives:i.To enable Ss to talk about recruitment ii.To practise reading and listening for gist and for specific information iii.To focus on Conditional 2 for hypothetical situations II.Materials needed:Cassette-Pass Cambridge BEC Preliminary III.Teaching Process: i.Unit overview·Recruitment methods大家学习网candidate, vacancy, to recruit, recruitment.Ex.1 Speaking T elicits from Ss how they were recruited to their present job.Ss then work in pairs to recruit staff(external or internal advertising, agency etc.).Useful expressions: 1.External/ internal recruitment 2.to use an agency 3.apply for a job 4.by advertising the vacancy in newspapers and magazines 5.to recruit staff through the Internet 6.interview / select the candidates Ex.2 Reading Ss read the article and complete the diagram.Ss check their answers with a partner before general feedback.RecruitmentInternalexternalMemo e-mail newsletteradvertising directlyagencyNewspaperscommercialprofessional journalsgovernment InternetLocalnationalEx.3 ReadingSs read the article to identify the advantages and disadvantages of each recruitment methods.Ex.4 Reading The objective of this exercise is to stimulate discussion.T draws Ss’ attention to the use of could / might in the article in Ex.4 to refer to the possible results of a hypothetical situation: which couldcause personnel problems for the whole department / a rejected internal candidate might become unhappy and大家学习网leave the company.T then refers Ss to the Don’t forget!section.Ex.5 Speaking Ss discuss ways of advertising specific jobs.T encourages Ss to think of the advantages and disadvantages of any methods chosen.Step 2.Advertising a vacancy Ex.1 Reading.Ss read the two advertisements and answer the questions.They compare their answers with a partner before feedback.Note:1.package holidays: 团队（包价）旅游2．Travel industry / tourist industry Ex.2 ListeningSs predict which of the two advertisements they would place first before listening to compare their answers with what the managers decide.Ex.3 Listening Ss may well be able to answer this question from their first listening.T Plays the tape again to check the answer.Ex.4 Grammar Ss work in pairs and find the verbs in the past simple form in the tapescript.Ss complete the Don’t forget!section.Ex.5 Speaking大家学习网Unit 17(b)Applying for a job I.Teaching Objectives:i.To enable Ss to talk about job applications and interviews ii.To practise reading and listening for specific information iii.T o practise writing a letter of application iv.To review indirect questions II.Materials needed: Cassette-Pass Cambridge BEC Preliminary III.Teaching Process: i.Unit overview ·Application letters Reading: Ss read an advertisement for a secretarial job and answer questions.Ss then order an applicant’s notes about the nguage focus: Ss Match typical application letter language with the notes.Writing: Ss work in pairs and writethe applicant’s letter of大家学习网Exam practice: “Right, Wrong, Doesn’t say questions”.ii.Detailed study of this unit Step 1 Application letters Warmer: T elicits what Ss normally expect to find in a good job advertisement.Ss then open their books and scan the Global TV advertisement to see if this information is included.Ex.1 Reading Ss read the advertisement and answer the questions.Note: 1.O/T: overtime 2.Wpm: words per minute 3.MS Office experience :有办公文稿处理经验，MS = manuscript Ex.2 Reading Ss then look at the applicant’s notes and discuss the correct order.In feedback there is a discussion.T asks Ss what they normally include in letters pf application.Ex.3 Reading After Ss have matched the phrases, T checks Ss are sure of their meaning as a full group activity.Ex.4 Writing Ss use the information provided to plan and write a letter of application.T points out the different pronunciation of a graduate / to eful expressions:1.with reference to…2.I am writing with reference to your advertisement in…3.I am writing to apply for…4.I am a graduate of…, specializing in…5.Please find enclosed…6.I enclose my CV.7.be interested in the position because…8.I wish to apply for the position because…9.I have had years of experience of dealing with… 10.I have the skills you require.11.Looking forward to hearing from you.Suggested answer:大家学习网大家学习网Ex.4 Speaking T does the first question with the whole class as a model before Ss work in pairs to complete thei r partner’sform.T o round off this activity, T wishes to go through the exercise, eliciting Ss’ questions at random.T should ensure that Ss do not only use indirect questions.Ex.5 Speaking T reminds Ss that indirect questions help people to ask for potentially difficult or sensitive information.Ss look at the four questions and make them indirect.T asks Ss to consider how they would answer such questions.Ss read the text from Ex.4 of Self-study and compare their own answers with the advice in the text.Step 3 Self-study Help Ss finish Self-study exercises.Note: A letter of application is designed to ensure you to obtain an interview.It sells you to the employer, so it needs to be: 1.Attractively presented to arouse the reader’s interest.2.Concise and easily r ead to save the time and rmative showing that your qualifications satisfy the requirements for the job vacancy.4.Properly modest.5.Tactful enough not to draw attention to your lack of experience in any respect.6.Persuasively inducing an action to get an invitation to an interview.7.In “you –attitude”8.In proper language and style.Supplementary Material for Future Use 1.Samples of strong, positive openings λYou are advertising for a… My experience in the field of…business …industry justifies me in asking you to consider me for the post of…大家学习网λMy experience in the… industry / field of … will interest you in connection with the vacant post of…第五篇：剑桥商务英语》授课教案Unit 7大家学习网Unit 7(a)Product description I.Teaching Objectives:i.To enable Ss to describe products in general terms ii.To practise listening for specific information iii.T o review languagefor talking about dimensions and comparatives and superlatives iv.To practise question formation II.Materials needed: Cassette-Pass cambridge BEC Preliminary III.Teaching Process: i.Unit overview ·Presenting a product Warmer: T elicits vocabulary related to board game.Listening 1: Ss listen to a presentation of new board games and identifypictures.Ss listen for more detail and identify what notes refer to.T reviews language related to nguage focus: Ss form questions about the games.Speaking: Ss work in pairs and describe a board game they like.·Describing a product Listening 2: Ss listen to the same sales manager talking to a retailer andidentify which games are of interest.Ss then listen again and answer compprehension ngues focus: Ss review comparatives and superlatives.Speaking: Ss work in pairs.They list and rank points they considered whenbuying something they both boug ht.·Self-study Vocabulary: Word-building and question formation nguage focus: Comparatives and superlatives exercise.Writing: Ss write about a product they have recently bought.Exam pppractice: Multiple-choice gap-fill.ii.Detailed study of this unit Step 1 Presenting a product Warmer: T writes board game on the board.T asks Ss to work I pairs and think of five words or phrases connected with the idea of board game.T elicits Ss’ responses and uses this as a chance to pre-teach necessary vocabulary for the unit, i.e.board, dice, timer, cards, pieces and counters.Ex.1 Listening Robert Saunders, the Sales Manager at Columbine Games, talks about two new大家学习网products.Ss listen and identify the two games which Robertdescribes.Notes :1.Mind twist 脑筋急转弯2.our latest products in our range of games 游戏玩具系列中的最新产品3.Which comes in two versions 现有两种版本供应 Come: 被出售，被供应4.the four playing pieces are magnetic counters which are made of colored plastic 四个带磁的圆形硬片是用彩色塑料做成的(counter筹码)Ex.2 Listening 1 Ss listen to the cassette in more detail and decide what the numbered descriptions refer to.Key: Note:1.How big is / What is the size of…2.How heavy / What is the weight of…3.How much / What is the price of… Ex.3 Grammar T elicits complete questions for the first few answers in Ex.2.T asks Ss to work in pirs and form the remaining questions.Ss are expected to demonstrate their ability to form questions in Part 2 of the Speaking Test.Ex.4 SpeakingSs work in pairs describing games that they like.In order to give this activity more structure and review language which has arisen during the lesson, T writes some prompts on the board , e.g., type of game , size, weight, material, price, how to play, eful expressions: 1.bigger / smaller than… 2.It measures 50×50cm 3.It weighs…4.light-weight 轻质的5.The weight of it is…6.lighter and smaller…7.wooden playing pieces… 木质的棋子8.be made of … 9.It only costs… 10.To retail at…11.The retail price is …大家学习网12.easy to play…13.This is a game for 3 or 6 players.14.The material of playingpieces is … Step 2 Describing a product Before Ss listen to the cassette, T prepares them by asking how they think Columbine sells its games: directly to the public? Through catalogues? Through retailers? Etc.Ex.1 Listening 2 Ss listen for gist on the first listening, simply to get an idea of the games Sophine is interested in.Note:1.collectables 收藏品.The recommended retail price 建议零售价.And what would you be willing to sell it to us for ? = And what price would you be willing to sell it to us? 4.on large orders: 大宗定单5.Not on Mind twist on its own.只买脑筋急转弯不打折Ex.2 Listening 2 Then Ss listen the same cassette again and answer more detailed questions.Ex.3 Grammar T asks Ss to correct the sentences about Columbine’s games.As students focus on correctness of meaning, they will be using the comparative and superlative forms referred to earlier.T may point out that fewer in the first sentence is used with countable nouns.Less is only used with uncountable nouns.Ex.4 Speaking Ss works in pairs and think of something they have both bought.They discuss the criteria they used in selecting it and write them down.They then order all of the criteria mentioned in terms of importance for themselves.T gives them a little more time to prepare to report back to the rest of the eful expressions: 1.reliability 2.image大家学习网7.I’m more interested in the image of car.8.I think about after-sales service.9.I pay much attention to the reliability on the past of the sellers.10.Safety system is as important as energy-saving system.Step 3 Self-studyHelp Ss finish exercises in this part.Ex 4 Exam practice Notes:1.the latest addition to our extensive 最新产品2.flexible machine 多功能机器3.variety 种类，强调与众不同4.range(在某一范围内)同类货品，一批，系列5.spread 差异，差距6.provide sb.With sth./ provide sth.7.however :然而，可是，要用逗号与其他成份分开大家学习网Unit 7(b)Product developments I.Teaching Objectives:i.To enable Ss to talk about product development ii.To practise reading and listening for specific information iii.To review specific words(first, after that etc.)iv.To review the present continuous and going to for future arrangements and intentions II.Materials needed: Cassette-Pass cambridge BEC Preliminary Cards-Set A 9 cards: one set of cards per pair/ group to be photocopied from T’s GuideIII.Teaching Pro cess: i.Unit overview ·Product testing Speaking: Ss do a quiz about drug development in the USA.Reading: Ss read an article to find answers to the quiz.Ss re-read the article and complete a table aboout the stagesof the development nguage focus: Ss review language for sequescing(first, then, nest etc.)Writing: Ss put cards describing the drug development process in order then write a text linkin the stages.Speaking: Ss talk in pairs about the development of one of their company’s products or services.·Making a product Listening: Ss listen to a marketing manager talking about plans for thelaunch of a new arthritis drug and answer comprehension questions.Ss listen again and order the stages in the ngues focus: Ss review the present continuous for future arrangementsand going to for intentions.Speaking: Ss talk in pairs about their company’s plans.Ss then ask andanswer questions about personal plans.·Self-study Vocabulary: Gap-fill nguage focus: Gap-fill exercise.Vocabulary: Multiple-choice gap-fill exercise.Exam pppractice: Multiple-choice comprehension exercise.ii.Detailed study of this unit Step 1 Product testing大家学习网Warmer: T writes drug development on the boardand asks Ss to work in pairsand think of five words connected with the subject(test, monitor, launch, develop, animals)Ex.1 Speaking Ss work in pairs and do a quiz about drug development.The aim is to interest Ss in the topic and to provide a reason for reading the article in Ex.2.Ex.2 Reading Ss read the article to find the answers to the quiz.Notes:(1)be to + 不定式结构表示的将来动作一般都是受人们一直控制的，表示计划，安排或受人之示，be going to 表示现在的意图。
《新编剑桥商务英语(初级)》(第二版)教案
《新编剑桥商务英语（初级）》（第二版）教案《新编剑桥商务英语（初级）》（第二版）教案教材：《新编剑桥商务英语(初级)》（第二版）Lan Wood, Cartin Lloyd-Jones, Anne Williams编著, 经济科学出版社，2002年3月《新编剑桥商务英语(初级)》课程单元教学设计一、教案头单元标题：Job Descriptions 授课对象：能力（技能）目标学时：2 上课地点：知识目标教学目标 1. 能够说出公司不同职务的职能1. 熟悉公司的不同职务范围. 2. 掌握相关的词汇. 2. 能够设计自己的名片 3. 了解名片所包含的主要内容,及不同格式. 3. 能够初步建立自己的公司,确定经营范围和人员职位任务一: 通过听力练习一,掌握名片所包含的主要内容和格式,并制定自己的名片. 任务二: 通过讨论及阅读练习,掌握不同职务的职能范围. 任务三: 通过游戏提问的方式,掌握一般现在时的用法. 任务四: 成立自己的公司,初步确定业务范畴和人员职务. 能力训练任务及案例教学组织在BEC的教学中,主要采取分组教学的方法,将班里的学生分为十组,每组四人,每组都是一个公司,全班共十个公司,学生既是班里的成员,也是公司的员工.采取组组竞争和提问个人的方式,既让锻炼学生的团队精神,又能突显个人的能力. 教学材料教科书；教学辅助用书；网络资源,录音机,多媒体；作业1. 完成练习册上的相关内容.(书面) 2. 设计自己的名片.(书面) 3. 小组讨论成立自己的公司,确定业务范畴和职务,并以公告表演的形式宣传介绍自己的公司.(表演,书面)二教学设计步骤告知（教教学内容本次课的教学内容：教学方法教学手段学生活动时间分配学内容、一、介绍BEC教材，教学设计目的）和考证相关事宜. 二、名片所包含的主要内容,公司成员的职务范畴。
引入（任任务1：通过听力练习，掌握名听讲授录音机完成听力练习；讨论名片的主要内容和格式。
剑桥商务英语中级教案
剑桥商务英语中级教案教案标题：剑桥商务英语中级教案教案目标：1. 帮助学生掌握商务英语中级水平的词汇和语法知识。
2. 培养学生在商务场景中进行口语交流和书面沟通的能力。
3. 提升学生在商务英语考试中的综合应试能力。
教学重点：1. 商务英语中级词汇的掌握和运用。
2. 商务英语中级语法的理解和应用。
3. 商务英语中级口语和书面表达的训练。
教学难点：1. 商务英语中级语言技能的整合和运用。
2. 商务英语中级听力和阅读理解的提高。
3. 商务英语中级写作和口语表达的流利性和准确性。
教学准备：1. 剑桥商务英语中级教材和相关教学资源。
2. 多媒体设备和投影仪。
3. 商务英语中级练习题和模拟考试题。
教学步骤：第一步：导入（5分钟）介绍商务英语中级课程的重要性和目标，激发学生学习的兴趣。
第二步：词汇和语法讲解（15分钟）根据教材内容，讲解商务英语中级的重要词汇和语法知识，并通过例句和练习帮助学生理解和掌握。
第三步：听力和阅读训练（20分钟）播放商务英语中级听力材料，让学生进行听力理解和答题练习。
随后，分发商务英语中级阅读材料，让学生进行阅读理解和答题练习。
第四步：口语和写作练习（20分钟）分组进行商务英语中级口语练习，让学生在特定商务场景下进行对话练习。
随后，让学生完成商务英语中级写作任务，如商务电子邮件的撰写或商务报告的写作。
第五步：综合应用训练（15分钟）分发商务英语中级练习题和模拟考试题，让学生进行综合应用训练，检验他们在商务英语中级水平上的综合能力。
第六步：总结和反馈（5分钟）总结本节课的教学内容，回顾学生的学习情况，并给予积极的反馈和建议。
教学延伸：1. 布置商务英语中级课后作业，巩固学生的学习成果。
2. 鼓励学生参加商务英语中级考试，提升他们的实际应用能力。
3. 提供商务英语中级学习资源和推荐相关学习网站和书籍。
以上是一份针对剑桥商务英语中级课程的教案建议，旨在帮助学生全面提升商务英语的听说读写能力，并在商务场景中灵活运用所学知识。
剑桥商务英语授课教案Unit.
Unit 14 (a) Direct service providerI. Teaching Objectives:i. To en able Ss to talk about in sura nee and cha nges in work ing practicesii. To practise liste ning for specific in formatio niii. To review Ian guage of future possibility/probabilityII. Materials needed: Cassette- Pass Cambridge BEC Prelim inaryIII. Teaching Process:i. U nit overviewThe call centreWarmer: Ss discuss the adva ntages and popularity of call cen tres.Listening 1: Ss listen to a manager talk about why his company uses call cen tres and complete no tes about the compa ny. Ss the n liste n aga inand an swer multiple-choice questi ons.Vocabulary: Ss match in sura nee words with defi niti ons.Language focus: Ss review the Ianguage of future possibility and probability.Speak ing: Ss discuss four stateme nts about the future.Worki ng in a call centreListening 2: Ss decide if statements about a call centre are true or false the n liste n to the man ager and check their an swers.Reading: Ss look at descriptions f people and say who might be in terested in work ing in a call cen tre.Speak ing: Ss discuss what cha nges direct services and the Internet might bring.Self-studyVocabulary: Keyword exercise (in sura nee).Odd one out exercise.Gap-filli ng exercise (in sura nee).Exam practice: Multiple-choice gap-fill test.ii.Detailed study of this unitStep 1 The call centerBackground:呼叫中心是英国发展最迅速的行业之一。
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New international business English
Lesson One Face to Face
1.1 first impressions (1st class)
Note: situation analysis
1. your role, you are a visitor, you are a stranger for the people greeting you, you meet them for the first time.
2. the place, now you are in an office , a business situation and this office is an unfamiliar office
3. these people greeting you, the visitor, are not all the receptionist, some are people who happen to be in the office when you arrive.
A.
1. self- introduction under business situation (you’re not a student any more, you’re an export clerk, secretary, or sales manager and so on). 5 Sts
2. let’s look at these pictures, these pictures show us different expressions of different people. Could you answer 2 questions of PPT just according to their expressions on their faces?
1) Which person seems the most welcoming?
The person of picture 3 and picture 10. Because they smile so pleasantly, sincerely, and friendly 2) Which person seems the most unfriendly?
The person of picture 5 and 9. Because the person of picture 5 seemingly would not like to see you, moreover looks like so indifferent, impatient. And the one of picture 9 looks so off-hand, and unhelpful.
From this, we can know expression is vital of the first impression, without saying any word, you can give a good or bad first impression on people. So nice smile and friendly eye contact are the most important things if you want to give a good first impression on other people.
B.
Then l et’s listen to the recording, the order of the recording is the same as the order of the picture, from the one to ten.
Discuss the questions of PPT.
1. The man in extract 5 says things so quickly and shortly, and the tone of his voice make him seemingly be rude. He is brusque/abrupt.
The woman in extract 9 sounds off-hand, indifferent or causal. And language: YES? WHO? Informal language. All makes her particularly impolite
2. the language they use. We had better use the formal language. The tone of voice, we’d better use the tone which makes our voice sound friendly, hospitable.
If you are greeted by the woman in extract 9, you’re sure be given a bad first impression by the woman, so as to give a bad impression on the company’s image.
Giving a good impression reflects your company’s image(no company wants its customers to think it’s unpleasant)
If you start off a relationship in a friendly, pleasant way, it’s likely to go on in the same way, which will be to every one’s advantage.
C.
I hear they’re calling for thunder storms all weekend。