会展英语 授课计划
《会展英语》课程教学大纲五篇
《会展英语》课程教学大纲五篇第一篇：《会展英语》课程教学大纲《会展英语》课程教学大纲执笔人：陈向阳审核人：崔玲编撰日期：2009年9月一、课程的性质和任务《会展英语》以教育部最新颁发的《高职高专教育英语课程教学基本要求》各项内容为依据，特别强调“在加强英语语言基础和基本技能的同时，重视培养学生实际使用英语进行交际的能力”。
其以够用、实用、致用为经度延伸，以专业、职业、行业为纬度扩展，以语言训练提高增强交际能力为主，以实践训练掌握会展各有关常规知识为辅，提倡实际应用的自主互动的学习过程。
本门课程致力于提高学生在职场中实际应用英语交际的能力，增强对会展业及会展常规知识的了解，培养和建立起良好的职业准备和较高的职业素质。
二、课时安排和教学对象周课时：2节；总学时：38；学分：2；适用于三年制高职高专英语专业和会展专业。
学生已掌握基本的英语语音语法知识，已具有初步应用英语进行听、说、读、写的能力。
三、教学基本要求1．系统地讲授英语语言知识和会展知识，提高学生熟练运用英语进行交际的能力，加深对会展知识的理解。
2．介绍会展的各个流程：会展准备，展址选择，邀请客户，参展程序，主持会议，接待礼仪；培养和锻炼学生在各个流程中应用英语交际的能力和技巧。
3．熟知会展术语和套话的英语表达，能在实际职场中灵活应用所学知识。
四、教学内容及进度熟悉和掌握会展行业相关的知识和实践技能，了解会展基本流程的内容、顺序、相互关系及其实际操作细节。
本学期教学实践要求完成以下具体任务：1．介绍会展2．选择会址3．面试工作4．参展流程5．准备会展 6．主持会议 7．展厅接待礼仪详见教学进度表五、教学条件1.充分运用多媒体教室进行常规课堂教学和一系列课堂活动。
2．利用语音设备对学生进行听力训练；利用实物投影仪实施案例展示和分析。
3．运用活动座位进行讨论教学和分组活动。
4．运用powerpoint软件制作辅助教学的多谋体课件。
5．争取到实际展会参观实习的机会。
会展计划的内容英语学习
会展计划的内容英语学习Introduction:Planning for a successful exhibition can be a daunting task, but with proper preparation and organization, it can be a rewarding opportunity to showcase products, meet potential clients, and network with industry professionals. In this exhibition plan, we will outline the key components and considerations for planning a successful exhibition, including setting goals, selecting a venue, creating a budget, marketing and promotion, and ensuring a smooth and successful event.Setting Goals:Before embarking on the planning process, it is important to establish clear and measurable goals for the exhibition. These goals will help guide the planning process and ensure thatthe event is aligned with the overall objectives of the company or organization. Some common goals for an exhibition may include:- Generate leads and new business opportunities- Increase brand awareness and visibility- Showcase new products or services- Network with industry professionals and potential partners- Educate and inform attendees about the company or industryBy setting specific goals for the exhibition, it becomes easier to make decisions about the venue, marketing strategy, and budget allocation.Selecting a Venue:The choice of venue is a critical component of the exhibition planning process. The venue should be easily accessible to the target audience, have ample space for exhibitors and attendees, and provide the necessary facilities and amenities for a successful event. When selecting a venue, consider the following factors:- Location: Is the venue easily accessible by public transportation and close to major highways and airports?- Space: Does the venue have enough space to accommodate all the exhibitors and attendees? Are there separate areas for networking, presentations, and demonstrations?- Facilities: Does the venue provide the necessary facilities such as parking, Wi-Fi, catering services, and audio-visual equipment?- Cost: What is the cost of renting the venue and are there any additional fees for services or amenities?- Reputation: Has the venue hosted successful exhibitions or events in the past? What is the reputation of the venue among exhibitors and attendees?After considering these factors, it is important to visit the potential venues in person to assess their suitability and discuss any specific requirements or concerns with the venue management.Creating a Budget:Once the goals have been set and the venue selected, it is time to create a budget for the exhibition. The budget should include all the anticipated expenses for the event, such as venue rental, booth design and construction, marketing and promotion, staffing, and any additional services or amenities. It is important to allocate the budget according to the priorities and goals of the event, with a focus on maximizing the return on investment.When creating a budget, consider the following expenses:- Venue rental: What is the cost of renting the venue, and are there any additional fees for services or amenities?- Booth design and construction: How much will it cost to design and construct the exhibition booth, including materials, labor, and any additional features such as lighting or signage?- Marketing and promotion: What is the budget for marketing materials, advertising, and promotional activities before and during the event?- Staffing: How many staff members will be needed to manage the exhibition booth, engage with attendees, and handle demonstrations or presentations?- Additional services: Are there any additional services or amenities that will be needed, such as catering, audio-visual equipment, or security?By carefully considering these expenses and allocating the budget accordingly, it is possible to ensure a successful exhibition without overspending.Marketing and Promotion:In order to attract exhibitors and attendees to the exhibition, it is essential to implement a comprehensive marketing and promotion strategy. This strategy should aim to create awareness about the event, generate interest and excitement, and ultimately drive attendance and participation. Some key components of the marketing and promotion strategy may include:- Pre-event marketing: Utilize a variety of channels, such as social media, email marketing, and direct mail, to promote the exhibition and generate interest among the target audience. This may include teaser campaigns, announcements about exhibitors or speakers, and special offers or incentives for early registration.- Media partnerships: Partner with industry publications, websites, or blogs to secure coverage and advertising for the exhibition. This can help reach a wider audience and increase visibility within the industry.- Networking: Leverage existing relationships and networks to spread the word about the exhibition and encourage participation from industry professionals, potential partners, and clients.- On-site promotion: Implement strategies to engage attendees and encourage participation during the event, such as giveaways, contests, or interactive demonstrations.By implementing a comprehensive marketing and promotion strategy, it is possible to maximize attendance and participation at the exhibition, ensuring a successful event for both exhibitors and attendees.Logistics and Operations:In addition to the strategic components of the exhibition planning process, it is essential to consider the logistical and operational details that will ensure a smooth and successful event. This includes the following key considerations:- Booth design and construction: Work with a reputable contractor or design firm to create an attractive and functional exhibition booth that reflects the brand and message of the company or organization.- Staffing: Ensure that there are enough staff members available to manage the exhibition booth, engage with attendees, and handle demonstrations or presentations. Provide thorough training and preparation for staff to ensure a professional and knowledgeable presence at the event.- Technology and equipment: Coordinate the necessary technology and equipment for the exhibition, such as audio-visual tools, computers, and internet access, to support demonstrations, presentations, or interactive elements.- Security and safety: Implement measures to ensure the safety and security of exhibitors, attendees, and the venue, including crowd management, emergency preparedness, and on-site security personnel.By addressing these logistical and operational considerations, it is possible to create a well-organized and professional event that will leave a positive impression on exhibitors and attendees.Evaluation and Follow-Up:After the exhibition has concluded, it is important to evaluate the success of the event and follow up with exhibitors, attendees, and other stakeholders. This can provide valuable insights for future exhibitions and allow for continued engagement and relationship building. Some key components of the evaluation and follow-up process may include:- Post-event survey: Collect feedback from attendees and exhibitors about their experience at the exhibition, including what they liked, what could be improved, and any suggestions for future events.- Lead generation: Follow up with leads and contacts generated at the exhibition to nurture relationships and pursue potential business opportunities. This may include personalized emails, phone calls, or meetings to continue the conversation and build rapport.- Thank you and recap: Send a thank-you message to exhibitors, attendees, and partners who contributed to the success of the exhibition, and provide a recap of the event, including key highlights and takeaways.- Performance metrics: Analyze the performance metrics of the exhibition, such as attendance, booth traffic, leads generated, and return on investment, to assess the success of the event and identify areas for improvement.By evaluating the exhibition and following up with stakeholders, it is possible to gain valuable insights for future events and continue to build relationships with clients, partners, and industry professionals.Conclusion:Planning a successful exhibition requires careful consideration of a wide range of components, from setting goals and selecting a venue to creating a budget, implementing a marketing and promotion strategy, addressing logistics and operations, and evaluating the event's success. By carefully planning and executing each of these components, it is possible to create a well-organized and professional exhibition that will showcase products, generate leads, and provide valuable networking opportunities for exhibitors and attendees. With proper preparation and organization, a successful exhibition can be a rewarding opportunity to achieve the objectives of the company or organization and leave a positive impression on the industry.。
《会展英语》教案上课讲义
《会展英语》教案上课讲义《会展英语》教案2013—2014学年第二学期《会展英语》教案授课教师：陈蓉任课班级：2012D322012D332012D342014年2月Unit 1 information release and consultationTeaching aids:multiple-mediaTeaching time: 4classesThe key points of teaching:1.provide information on convention2.filling in a registration form3.making a conversation about information release and consultation Teaching steps:Step 1: warming up1.1. Listen and fill in the blanks with the right form of the words given In the boxSuch as: enquire sponsor register include ….1.2. Read and matchMatch the new words with the right Chinese meaning.Step 2: dialogue2.1. Listen to the dialogue one and do the exercisesExercise 1: take notesExercise 2: fill in the blanksListen to the dialogue again and role-play it.2.2. Listen to the dialogue two and do the exerciseExercise1: make a memoExercise2: fill the blanks.Listen to the dialogue again and role-play it2.3. Listen to the dialogue three and do the exerciseExercise1: decide true or falseExercise2: fill in the blanksListen to the dialogue again and role-play itStep 3: registration form3.1.Learn how to write the registration formPersonal details: salutationFamily name, first nameOrganization, department, titleAddress, state, city, country, Tel No, fax No, E-mailRegistration feeMethods of paymentNotes3.2.Fill in the registration form according to the followinginformationStep 4: making a dialogueSuppose you are a secretary of the organizing committee of Boao Forum for Asia Annual Conference 2010, and your partner is an attendee. Talk to your partner on the phone using the information and phrases given below.Such as: The forum will be held from…to…at… It will focus on…It is sponso red by…You should pay….Step 5 homework1.Do the exercise in More Practice Part2.Recite the new words3.Make a dialogue about AFFUnit2 convention reservationTeaching aids:multiple-mediaTeaching time: 4classesThe key points of teaching:1.Provide information about convention reservation2.Filling in a conference reservation form3.Making a conversation about convention reservationTeaching steps:Step 1: warming up1.1. Listen and fill in the blanks with the right form of the words given In the boxSuc h as: reserve check charge quote…1.2. Read the sentencesSuch as: I am calling from the Sydney Trade AssociationI will send you confirmation within a week.We’d like to hold a conference at your center.Step 2: dialogue2.1. Listen to the dialogue one and do the exercisesExercise 1: take notesExercise 2: fill in the blanksListen to the dialogue again and role-play it.2.2. Listen to the dialogue two and do the exerciseExercise1: make a memoExercise2: fill the blanks.Listen to the dialogue again and role-play it2.3. Listen to the dialogue three and do the exerciseExercise1: answer the following questionsExercise2: fill in the blanksListen to the dialogue again and role-play itStep 3: convention reservation form3.3.Learn how to write the convention reservation formName of the EventDesired dateNumber of daysExpected attendance….3.4.Fill in the reservation form according to the followinginformationStep 4: making a dialogueSuppose you are a clerk with the sales department of shanghai Shangri-La hotel. Now you are receiving a phone call from your partner, the vice president of china auto association. The association wants to holda conference in the hotel. Imagine you are talking to your partner on the phone using the information and phrases given below.Such as: For how many people?When will … be held?What type of rooms do you need?I will send you the information…Step 5 homework1. Do the exercise in More Practice Part2.Recite the new words3.Make a dialogue about American Express CorporationUnit3 convention arrangementTeaching aids:multiple-mediaTeaching time: 4classesThe key points of teaching:1.Talking about the setting of meeting rooms2.Writing an invitation3.Making a conversation about convention arrangementTeaching steps:Step 1: warming up1.1. Listen and fill in the blanks with the right form of the words given In the boxSuch as: make sure ofArrangeShow… around….1.2. Read the sentencesSuch as: Have you prepared pencils and note paper for the participants?We have hung the banner and welcoming signs in public areas.I’d make sure of the preparations for tomorrow’s meeting.…Step 2: dialogue2.1. Listen to the dialogue one and do the exercisesExercise 1: take notesExercise 2: fill in the blanksListen to the dialogue again and role-play it.2.2. Listen to the dialogue two and do the exerciseExercise1: make a memoExercise2: fill the blanks.Listen to the dialogue again and role-play it2.3. Listen to the dialogue three and do the exerciseExercise1: decide the true or falseExercise2: fill in the blanksListen to the dialogue again and role-play itStep 3: Invitation3.1.Learn how to write the Invitation….3.2.Write an invitation according to the following information Step 4: making a dialogueSuppose you are the secretary of the organizing committee of the Urban Tourism Conference, and your partner is the Convention Service Manager of Beijing International Convention Center. Imagine you want。
会展英语教学计划
会展英语教学计划篇一：会展英语授课计划北京京北职业技术学院学期授课计划201至201年度第二学期专业名称：会展策划与管理课程名称：会展英语授课班级：会展策划与管理教师姓名：201年2月20日第1页共6页授课进度表总学时数：51学分数：3第3页共6页第4页共6页第5页共6页篇二：会展英语1EnglishforconferenceandexhibitionThetermmicE,coinedfrommeeting,incentivetravels,conventionsandexhibit ions,hasgaineditspopularityinchinasincethemid1980’s. Thephenomenal(显著的)growthinthenumberanddiversity(种类)ofmicEhasgivenriseto(增长)newbusinessopportunitiesandtourismimplications.Part1:pre-conferenc epreparation会前准备chapter1:conferenceplanning会议计划1、asforthegeneralgoal,wemeanthebroad-rangeforholdingmeetingandconfere nces:findingorsolvingproblems,brainstormingideas,gatheringororganizing information,makingdecisions.对于会议的一般性目标，我们是指从广义上的范围来举办会议，即寻找或解决问题，进行头脑风暴，收集或组织信息，做出决策。
2、Thespecificgoalmeanstheresultortheoutcomeofthemeetingsandconference s-deliveringeducation,discussingbusiness,providingasocialsettingforperso nalenjoymentandplanning.会议的特殊性目标是指会议的结果：传播教育，进行商业讨论，为个人喜好和个人计划提供社交环境。
展会英语学习计划作文范文
展会英语学习计划作文范文IntroductionAttending an exhibition is a great opportunity to learn and improve your English language skills. You will have the chance to communicate with people from different countries and cultures, and to learn about new products, technologies, and trends. In this learning plan, we will outline the steps you can take to make the most of your exhibition experience and improve your English language skills.Pre-Exhibition Preparation1. Research the Exhibitors and ProductsBefore attending the exhibition, it is important to do some research on the exhibitors and the products that will be showcased. This will help you to prepare for meaningful conversations and discussions in English. Look for information online, read press releases, and check out the exhibitor's websites to gain a better understanding of what they do and what they will be presenting at the exhibition.2. Brush Up on Your Business EnglishSince the exhibition will be a professional setting, it is important to brush up on your business English. Review and practice common business phrases and vocabulary, such as introductions, greetings, discussing products, negotiating, and making deals. You can use online resources, language exchange programs, or language learning apps to refresh your English language skills.During the Exhibition1. Engage in ConversationsDuring the exhibition, make an effort to engage in conversations with exhibitors and other attendees. Approach booths that interest you and strike up a conversation with the representatives. Practice your English by asking questions, sharing your own knowledge and experiences, and discussing the products or services on display.2. Attend Workshops and SeminarsMany exhibitions also offer workshops, seminars, and presentations on relevant topics. Attend these events to learn from industry leaders and experts, and to engage in discussions with other attendees. This will not only improve your English language skills but also give you valuable insights and knowledge about the industry.3. Network with ProfessionalsTake advantage of networking opportunities at the exhibition to meet and interact with professionals from around the world. Engaging in business card exchanges, casualconversations, and even socializing at networking events will give you the chance to practice and improve your English communication skills.Post-Exhibition Follow-Up1. Reflect on Your ExperienceAfter the exhibition, take some time to reflect on your experience. Consider what went well, what you learned, and how you can improve for future exhibitions. Reflecting on your experience will help you to identify areas for improvement in your English language skills and business communication.2. Follow Up with ContactsIf you made any valuable connections at the exhibition, follow up with your contacts via email or social media. Express your gratitude for the opportunity to meet them, and continue the conversation in English. This will not only help you to maintain and nurture your business relationships but also provide you with additional practice in using English for professional communication.3. Continue Language LearningFinally, make a commitment to continue learning and improving your English language skills. Consider enrolling in a business English course, finding a language exchange partner, or using online resources to practice and further develop your language skills. The more you practice, the more confident and fluent you will become in using English for professional purposes.ConclusionAttending an exhibition is a valuable opportunity to improve your English language skills, especially in a business context. By preparing ahead of time, engaging in meaningful conversations, and following up with contacts, you can make the most of your exhibition experience and enhance your language proficiency. With dedicated effort and continuous practice, you can become more confident and effective in using English for professional communication. Good luck!。
会展英语教案
会展英语教案教案标题：会展英语教案教学目标：1. 了解会展行业的基本知识和专业术语；2. 学习与会展相关的英语表达和沟通技巧；3. 提升学生的听、说、读、写能力，并能在会展场景中灵活运用。
教学重点：1. 学习会展行业的基本知识和专业术语；2. 学习与会展相关的英语表达和沟通技巧。
教学难点：1. 在会展场景中灵活运用所学的英语表达和沟通技巧；2. 培养学生的跨文化交际能力。
教学准备：1. 多媒体设备；2. 会展行业相关的图片、视频等教具。
教学过程：Step 1: 导入 (5分钟)通过展示一些会展行业的图片或视频，引发学生对会展行业的兴趣和好奇心。
然后与学生进行简短的讨论，了解他们对会展的了解程度。
Step 2: 基础知识讲解 (15分钟)通过多媒体设备展示会展行业的基本知识和专业术语，包括会展类型、会展流程、会展场地等。
解释这些概念，并与学生进行互动讨论，确保学生对这些概念有清晰的理解。
Step 3: 英语表达和沟通技巧 (20分钟)教授与会展相关的英语表达和沟通技巧，包括：- 介绍自己和他人；- 邀请和接受邀请；- 提供和寻求帮助；- 询问和提供信息等。
通过角色扮演和对话练习，让学生在实践中掌握这些表达和技巧，并给予他们实时的反馈和指导。
Step 4: 拓展活动 (15分钟)将学生分成小组，要求他们设计一个虚拟的会展活动，并用英语进行介绍和推广。
每个小组需要包括会展的主题、时间、地点、参展商信息等。
鼓励学生在介绍中运用所学的英语表达和沟通技巧。
Step 5: 总结和评价 (5分钟)与学生一起总结所学的内容，并评价他们在角色扮演和拓展活动中的表现。
鼓励学生提出问题和反馈意见，以便进一步改进教学。
Step 6: 作业布置 (5分钟)布置相关的作业，如写一篇关于会展的英语文章、收集会展行业的新闻报道等。
鼓励学生在课外继续学习和实践所学内容。
教学延伸：1. 邀请会展行业的专业人士来进行讲座或分享经验；2. 组织学生参观会展活动，让他们实际体验并运用所学的英语表达和沟通技巧。
增城展会英语培训学习计划
增城展会英语培训学习计划In today's globalized society, the ability to effectively communicate in English has become essential for both personal and professional success. As a result, the demand for English language training and education has grown significantly, especially in cities like Zengcheng, where international trade and business are thriving. In response to this demand, we have developed a comprehensive English training program specifically tailored to meet the needs of individuals in Zengcheng looking to improve their English language skills. Our program is designed to provide practical, interactive, and engaging learning experiences that will enable our students to confidently and effectively communicate in English, both in their personal and professional lives.Goals and ObjectivesThe primary goal of our English training program is to help our students develop strong English language skills that they can use in their everyday lives. Whether it's for business communication, travel, or personal relationships, we want our students to feel confident and capable in their ability to communicate in English. To achieve this goal, we have set the following specific objectives for our program:1. To improve students' speaking and listening skills in English, with a focus on pronunciation, fluency, and comprehension.2. To enhance students' reading and writing abilities in English, with an emphasis on vocabulary, grammar, and comprehension.3. To build students' confidence and cultural awareness when communicating in English, so they can effectively navigate cross-cultural interactions.4. To equip students with the necessary language skills to excel in professional settings, including presentations, negotiations, and networking events.5. To provide opportunities for students to practice and apply their English language skills in real-world scenarios, such as through group discussions, role-plays, and simulations. Program OverviewOur English training program is designed to be comprehensive, dynamic, and student-centered. We understand that every student has unique learning needs and preferences, so we have created a flexible program that can be adapted to accommodate a variety of learning styles. Our program consists of both classroom-based instruction and practical, hands-on learning experiences, ensuring that students receive a well-rounded approach to language acquisition.Below is an overview of the key components of our English training program:1. English Language Skills DevelopmentOur program includes intensive instruction in all four language skills: speaking, listening, reading, and writing. Students will engage in a variety of activities and exercises that are designed to enhance their language proficiency, including conversation practice, listening comprehension exercises, reading comprehension activities, and written assignments. Our experienced instructors will provide feedback and guidance to help students improve their language skills through personalized attention and support.2. Cultural CompetenceIn addition to language proficiency, our program also includes a focus on cultural competence. We believe that effective communication in English goes beyond just language skills; it requires an understanding of cultural nuances and sensitivities. As such, our program will provide students with opportunities to learn about different cultural practices, customs, and communication styles that will enable them to interact with confidence in international settings.3. Business English TrainingFor students who are interested in improving their English language skills for professional purposes, we offer specialized training in business English. This includes instruction on writing professional emails, conducting meetings and presentations, negotiating, and networking in English. Our program will also provide practical opportunities for students to simulate business scenarios and receive feedback on their performance.4. Real-World ApplicationWe understand that real-world application is essential for language acquisition. Throughout the program, students will have the opportunity to engage in authentic communicative activities, such as role-plays, group discussions, and presentations. Furthermore, our program will incorporate field trips and other experiential learning opportunities that will allow students to apply their English language skills in practical, real-life situations.5. Assessments and FeedbackTo ensure that students are making progress and meeting their language learning goals, our program includes regular assessments and feedback sessions. These assessments will help students track their improvement and identify areas for further development. Our instructors will provide constructive feedback and guidance to help students overcome challenges and continue to advance in their language skills.Training DeliveryOur English training program will be delivered through a combination of in-person and online instruction, providing flexibility for students to access the program in a way that best suits their needs and schedules. Our in-person classes will be held at convenient locations in Zengcheng, and we will also offer online classes for students who prefer to learn remotely. Our instructors are experienced in both in-person and online instruction, and they willensure that all students receive the same high-quality education, regardless of their preferred mode of learning.In addition to scheduled classes, students will have access to supplementary resources, such as online learning materials, practice exercises, and multimedia content, to further support their language learning outside of the classroom.ConclusionOur English training program is designed to empower individuals in Zengcheng to develop the language skills they need to thrive in today's globalized society. Whether they are looking to improve their language proficiency for personal reasons, academic pursuits, or professional advancement, our program will provide them with the tools and support they need to succeed. We are committed to delivering a high-quality, dynamic, and engaging English training experience that will leave our students feeling confident and capable in their ability to communicate effectively in English. We look forward to welcoming students to our program and helping them achieve their language learning goals.。
展会英语培训学习计划
展会英语培训学习计划IntroductionIn today's globalized business environment, effective communication in English is essential for success, especially in the exhibition industry. Whether you are a salesperson, a booth staff, or a business owner, being able to communicate with international clients and partners in English is a valuable skill that can lead to business opportunities and growth. This Exhibition English Training Program is designed to help participants improve their English language skills for various exhibition-related activities, including networking, presenting, negotiating, and delivering customer service. The program will focus on practical language use in real-life exhibition scenarios, and will be tailored to the specific needs and goals of the participants.Program ObjectivesThe main objectives of the Exhibition English Training Program are as follows:- To improve participants' overall English language proficiency, including speaking, listening, reading, and writing skills.- To develop participants' ability to communicate effectively in English during exhibition-related activities, such as greeting visitors, giving presentations, discussing products and services, negotiating deals, and providing customer support.- To enhance participants' confidence in using English in professional settings, and to reduce language-related anxiety and self-consciousness.- To raise participants' awareness of cultural differences and communication norms in English-speaking countries, and to help them adapt their language use and behavior accordingly.Program DesignThe Exhibition English Training Program will be a combination of language instruction, interactive activities, and practical simulations. The program will be divided into multiple modules, each focusing on a specific aspect of exhibition-related communication.Module 1: Basic Exhibition EnglishThis module will cover essential English language skills for basic exhibition interactions, such as greeting visitors, exchanging pleasantries, and introducing oneself and one's company. Participants will learn useful vocabulary, expressions, and phrases for making a good first impression, and will practice realistic role-playing scenarios.Module 2: Product & Service PresentationsThis module will focus on language skills for delivering effective product and service presentations in English. Participants will learn how to describe their offerings, highlight key features and benefits, and handle questions and objections from potential customers. They will also practice delivering elevator pitches and engaging in persuasive storytelling.Module 3: Negotiation & SalesIn this module, participants will learn how to communicate confidently and persuasively in English during negotiation and sales discussions. They will learn negotiation tactics, sales techniques, and persuasive language patterns, and will practice role-playing negotiation scenarios and objection handling.Module 4: Customer Service & Follow-upThis module will cover English language skills for providing outstanding customer service during and after exhibitions. Participants will learn how to handle inquiries, address complaints, follow up with leads, and build long-term relationships with international clients. They will practice handling customer service scenarios and writing effective follow-up emails.Module 5: Cross-cultural CommunicationThis module will focus on raising participants' awareness of cultural differences and communication norms in English-speaking countries. Participants will learn about cultural preferences, communication styles, and business etiquettes in different countries, and will practice adapting their language use and behavior accordingly.Program DeliveryThe Exhibition English Training Program will be delivered through a combination of in-person workshops, online webinars, self-study materials, and personalized coaching sessions. The program facilitators will be experienced language instructors with expertise in exhibition-related communication and cross-cultural business practices. Workshops: In-person workshops will be conducted at convenient locations for the participants. The workshops will incorporate interactive activities, group discussions, and role-playing exercises to help participants practice their language skills in a supportive and immersive environment.Webinars: Online webinars will be scheduled at regular intervals to supplement the in-person workshops. The webinars will cover specific language topics, cultural insights, and case studies, and will provide opportunities for participants to ask questions and engage in discussions with the facilitators and other participants.Self-study materials: Participants will be provided with a variety of self-study materials, including language guides, vocabulary lists, sample dialogues, and online resources. Thesematerials will allow participants to review and practice their language skills at their own pace, and to reinforce what they have learned in the workshops and webinars.Coaching sessions: Individual or small-group coaching sessions will be available for participants who require personalized assistance and feedback. These sessions will focus on addressing specific language challenges, building confidence, and setting language improvement goals.Assessment and Progress TrackingTo measure the effectiveness of the Exhibition English Training Program and to track participants' language improvement, assessment tools and progress tracking mechanisms will be implemented throughout the program.Pre-program assessment: Before the program starts, participants will complete a language proficiency assessment to gauge their current English language skills and identify areas for improvement. This assessment will help the facilitators tailor the program to the specific needs of the participants.Post-program assessment: At the conclusion of the program, participants will take a post-program assessment to evaluate their language improvement and overall program effectiveness. The assessment will cover the same language proficiency areas as the pre-program assessment, allowing participants to see their progress and identify further areas for improvement.Progress tracking: Throughout the program, participants will have the opportunity to track their language improvement through self-assessments and progress checks. They will be encouraged to set personal language improvement goals and to monitor their progress through regular practice, feedback, and reflection.Program SupportTo ensure the success of the Exhibition English Training Program, support resources and follow-up activities will be provided to participants before, during, and after the program.Pre-program support: Before the program starts, participants will receive pre-program support materials, including program schedules, language assessment instructions, and preparatory resources. This will help participants familiarize themselves with the program structure and content, and to prepare for the program accordingly.During-program support: Throughout the program, participants will have access to program coordinators and facilitators for any questions, feedback, or support they may need. The facilitators will provide ongoing guidance, encouragement, and resources to help participants stay engaged and motivated.Post-program support: After the program concludes, participants will have access to post-program support resources, such as additional language practice materials, continuedaccess to webinars, and opportunities for networking and peer support. This will allow participants to maintain and further develop their language skills beyond the program. ConclusionThe Exhibition English Training Program is designed to equip participants with the language skills and confidence they need to succeed in the exhibition industry. By focusing on practical language use in real-life exhibition scenarios, and by providing tailored instruction, support, and assessment, the program aims to empower participants to effectively communicate in English, build international connections, and capture new business opportunities. With a strong emphasis on hands-on practice, interaction, and personalization, the program will help participants unlock their full potential as global exhibition professionals.。
会展英语教案课程
2011----2012学年第二学期《会展英语》课程教案编写人员_____ 张倩_ _____所教班级_2010商务英语1、2班编写时间_____2012年3月_____国际商务学院课程介绍一、课程定位：根据教高十六号文件的要求，为培养“明德、尚学、强能、善技”的应用型高技能涉外旅游专业人才，特制定商务英语专业课程设置及时间分配表，其中，《会展英语》列入专业必修课，于第四学期开设。
二、性质作用：该课程通过介绍会展专业中所需的专用英语词汇、术语、句型等语言材料及文化背景知识，帮助学生掌握会展基本知识、熟悉会展流程、了解会展主要业务工作内容，熟悉掌握会展相关词汇及表达，培养学生成为熟悉会展基本业务流程的外语人才。
三、课程目标：1.知识目标：(1)了解会展行业相关知识，如会展业概况，发展前景，国内外重要会展中心等。
(2)了解作为主办方会展筹划的过程，如展会策划、介绍、宣传推广的途径与方法等。
(3)了解作为参展商如何申请展位及布展。
(4)了解整个展会的接待过程、接待礼仪及沟通技巧。
(5)掌握与会展相关的英语常用术语及表达法，常用英语写作文体，基本口译及翻译技巧。
2.能力目标；(1)策划、组织及宣传能力：能够具备初步的展会策划，展会介绍，展会宣传推广能力。
(2)沟通接待能力：能够在接待客户时语言得体，态度端正，正确使用肢体语言，具备良好的接待礼仪，掌握必要的沟通技巧。
(3)协调能力、创新能力及独立解决问题的能力：能够懂得如何分配工作，如何解决小组与小组之间，小组内部之间，以及主办方及各参展商之间的问题，协调好与各方面的关系。
3.素质目标：(1)培养学生正确的人生观、价值观，(2)培养学生良好的思想品德，(3)培养学生良好的职业操守，(4)培养学生承受压力的能力，四、教学内容：本课程将会展中的典型工作任务划分为“主办方”和“参展商”两个不同的角色，按照展前、展中、展后三个工作流程序化教学内容。
根据项目教学法，分为十个项目：项目1.会展业概述：初步认识会展，了解中国会展业发展情况。
基于工作过程导向的高职会展英语课程设计
基于工作过程导向的高职会展英语课程设计全文共四篇示例，供读者参考第一篇示例：高职会展英语课程设计一、课程背景随着我国对外贸易和国际交往的不断发展，会展行业也得到了快速的发展。
会展英语作为会展行业中的一门重要语言，在高职院校中得到了广泛的关注。
为了满足学生对会展英语知识和技能的需求，我们设计了基于工作过程导向的高职会展英语课程。
二、课程目标1. 帮助学生掌握基本的会展英语词汇和语法知识。
2. 培养学生的英语听、说、读、写能力，提高他们的综合语言运用能力。
3. 培养学生的跨文化交际能力和团队协作能力。
4. 帮助学生了解会展行业的基本知识和技能，为将来的就业和发展做好准备。
三、课程内容1. 会展英语基础知识- 会展英语词汇和常用短语- 会展英语语法知识- 会展英语听力训练2. 会展英语交际能力培养- 会议交际用语- 展览导览和解说- 商务洽谈和合作3. 会展行业知识与技能- 会展行业概况- 展览策划和组织- 会展物流管理- 会展市场营销四、课程设计原则1. 任务驱动：课程设计以学生将来在会展行业中的工作过程为导向，以学生具体的工作任务为基础，设计课程内容和学习活动，让学生在学习过程中不仅仅是获得知识，更重要的是掌握实际应用能力。
2. 强化实践：课程内容注重学生的实践能力培养，通过实践教学、实习实训等形式，让学生在实际工作中学习和掌握会展英语知识和技能。
3. 跨学科融合：课程内容融合了会展英语、会展行业知识和技能等多个学科的内容，通过跨学科的融合教学，提高学生的综合能力和实际应用能力。
五、课程教学模式1. 目标驱动式教学：教师在教学过程中以学习目标为导向，引导学生主动学习，提高学生的学习动机和学习兴趣。
2. 任务型教学：通过给学生设计任务，让学生在完成任务的过程中学习知识和技能，提高学生的综合能力。
4. 合作学习：在课程中注重学生之间的合作学习，通过小组合作、团队合作等形式，培养学生的团队协作能力和跨文化交际能力。
基于工作过程导向的高职会展英语课程设计
基于工作过程导向的高职会展英语课程设计一、引言高职院校的会展专业培养学生的职业能力，其中英语课程的设计对学生发展职业技能至关重要。
本文立足于工作过程导向的理念，设计一份符合高职会展英语教学需求的课程。
二、课程目标1. 帮助学生掌握会展英语中的基本词汇和语法知识。
2. 提高学生英语听说读写能力，并能够运用于实际工作中。
3. 培养学生的团队合作能力、沟通能力和解决问题能力。
4. 培养学生对国际会展行业的理解和应用能力。
三、课程内容与教学方法1. 课程内容：（1）展览会准备与策划：介绍会展的基本流程和流程管理，包括展览会主题策划、场馆布置、宣传推广等。
（2）会展英语基础：学习会展英语的基本词汇和语法知识，如展会术语、展会邀请函撰写、商务英语沟通等。
（3）英语听说读写训练：通过听力、口语、阅读和写作等训练提高学生的英语综合能力。
（4）案例分析与模拟演练：学习国际会展案例，进行模拟演练，了解会展工作中遇到的实际问题并进行解决。
2. 教学方法：（1）任务驱动式教学：以实际会展工作任务为背景，设置实际任务，让学生在解决问题的过程中学习和应用英语知识。
（2）项目驱动式教学：通过学生自主策划、组织、实施项目，锻炼学生的团队合作和沟通能力，加深对学习内容的理解。
（3）案例教学：结合真实案例，分析实际会展工作中的问题，引导学生思考并寻求解决方法。
（4）多媒体教学：利用多媒体资源丰富教学内容，提高学生学习兴趣，增加听力和口语的训练环节。
四、课程评价方法1. 课堂表现评价：根据学生的课堂表现，包括参与度、表达能力、团队合作等进行评价。
2. 作业评价：评价学生完成的课堂作业、案例分析报告、项目策划书等。
3. 考试评价：以阶段性考试的形式进行英语基础知识的测试，以考察学生的英语听说读写能力。
4. 项目评价：评价学生的项目策划与执行情况，包括项目目标的完成度、团队合作能力、沟通与协调能力等。
五、课程实施方案1. 教师角色：教师应扮演引导者和指导者的角色，引导学生探究和学习，促进学生的团队合作和沟通能力，及时给予学生指导和反馈。
会展英语教案课程
2011----2012学年第二学期《会展英语》课程教案编写人员_____ 张倩_ _____所教班级_2010商务英语1、2班编写时间_____2012年3月_____国际商务学院课程介绍一、课程定位：根据教高十六号文件的要求，为培养“明德、尚学、强能、善技”的应用型高技能涉外旅游专业人才，特制定商务英语专业课程设置及时间分配表，其中，《会展英语》列入专业必修课，于第四学期开设。
二、性质作用：该课程通过介绍会展专业中所需的专用英语词汇、术语、句型等语言材料及文化背景知识，帮助学生掌握会展基本知识、熟悉会展流程、了解会展主要业务工作内容，熟悉掌握会展相关词汇及表达，培养学生成为熟悉会展基本业务流程的外语人才。
三、课程目标：1.知识目标：(1)了解会展行业相关知识，如会展业概况，发展前景，国内外重要会展中心等。
(2)了解作为主办方会展筹划的过程，如展会策划、介绍、宣传推广的途径与方法等。
(3)了解作为参展商如何申请展位及布展。
(4)了解整个展会的接待过程、接待礼仪及沟通技巧。
(5)掌握与会展相关的英语常用术语及表达法，常用英语写作文体，基本口译及翻译技巧。
2.能力目标；(1)策划、组织及宣传能力：能够具备初步的展会策划，展会介绍，展会宣传推广能力。
(2)沟通接待能力：能够在接待客户时语言得体，态度端正，正确使用肢体语言，具备良好的接待礼仪，掌握必要的沟通技巧。
(3)协调能力、创新能力及独立解决问题的能力：能够懂得如何分配工作，如何解决小组与小组之间，小组内部之间，以及主办方及各参展商之间的问题，协调好与各方面的关系。
3.素质目标：(1)培养学生正确的人生观、价值观，(2)培养学生良好的思想品德，(3)培养学生良好的职业操守，(4)培养学生承受压力的能力，四、教学内容：本课程将会展中的典型工作任务划分为“主办方”和“参展商”两个不同的角色，按照展前、展中、展后三个工作流程序化教学内容。
根据项目教学法，分为十个项目：项目1.会展业概述：初步认识会展，了解中国会展业发展情况。
基于工作过程导向的高职会展英语课程设计
基于工作过程导向的高职会展英语课程设计
随着全球经济的不断发展，会展业在各国得到了广泛的发展，对会展英语人才的需求也日益增长。
因此，开设高职会展英语课程具有明显的必要性。
本文旨在设计一门适用于高职会展英语课程，采用工作过程导向的课程设计原则，课程设计如下：
一、课程目标
1.了解会展行业的重要性和发展趋势。
2.掌握会展行业内英语词汇、词组及常用表达法。
3.能熟练撰写展会邀请函、展会报告及展会新闻稿。
4.能熟练进行英语展会口语交流。
5.培养学生的团队合作能力及沟通技巧。
二、课程内容
1.会展行业简介
2.会展英语基础知识
3.撰写会展邀请函
5.口语交流技巧培训
6.参观真实展会并进行实地练习
三、教学策略
1.学生中心教育，教师应以学生为主体，增强学生学习自觉性和主动性。
2.多元化教学策略，采用多种教学方法，包括讲解、讨论、演练等，使学生能够主动参与并体验到英语学习的实践过程。
3.实践教学方式，通过参观真实展会并进行实地练习，使学生了解会展行业的实际工作过程，提高其实践能力。
4.合作学习模式，将学生分组进行合作学习，培养其团队合作精神和沟通技能。
四、教学评估
1.考试评估，采用笔试、口试等方式对学生的知识和技能进行评估。
2.实践评估，对学生在参观真实展会并进行实地练习的表现进行评估。
3.学科评估，对学生的参与度、表现和学科品德进行评估。
以上就是本文基于工作过程导向的高职会展英语课程设计，根据学生的需求和教学目标，课程内容有针对性地设计，注重实践和合作学习模式，期望能够提高学生的英语能力和实践能力。
会展双语教案
会展双语教案一、教学目标1. 了解会展相关的基础词汇和表达；2. 掌握会展中常用的双语交流技巧；3. 提高学生的口语表达能力和听力理解能力；4. 培养学生的团队合作意识和组织能力。
二、教学内容1. 会展基础词汇：展览、展位、展商、参展商、观众、展品、展示、演示、展销、主题、装饰、布置等；2. 会展常用表达：欢迎词、介绍展览、参观引导、询问需求、解答问题、交流合作、道别等；3. 双语交流技巧：礼貌用语的运用、场景对话的模拟、问题回答的技巧、会议现场的应对等；4. 口语表达训练：模拟会展现场的对话、角色扮演、小组讨论等；5. 听力理解训练：听取会展相关讲座或视频，进行听力理解练习；6. 团队合作项目：学生分组，组织一个小型会展活动，实践所学的双语交流技巧和口语表达能力。
三、教学步骤1. 导入（5分钟）教师简单介绍会展的概念，并引发学生对会展的兴趣。
2. 词汇学习（15分钟）教师呈现会展相关的基础词汇，帮助学生理解并记忆。
3. 双语交流技巧讲解（10分钟）教师讲解常用的双语交流技巧，并举例说明在不同场景中的运用。
4. 口语表达训练（20分钟）学生分组进行角色扮演，模拟会展现场的对话情景，练习口语表达能力。
5. 听力理解训练（20分钟）播放会展相关的讲座或视频，学生进行听力理解练习，并回答相关问题。
6. 团队合作项目（30分钟）学生分组，组织一个小型会展活动，要求运用双语交流技巧和口语表达能力，展示各自扮演的角色，并邀请其他同学参观。
7. 总结与展望（10分钟）教师对本节课的教学内容进行总结，并展望下节课的学习内容。
四、教学评估1. 学生的课堂参与情况；2. 学生在口语表达训练中的发言情况和表达准确性；3. 学生在听力理解练习中的得分情况；4. 学生小组合作项目的完成情况和评价。
五、教学延伸1. 推荐学生阅读与会展相关的英语杂志、书籍，扩大词汇量；2. 组织学生参观实际的会展活动，提供实践机会；3. 引导学生积极参与会展志愿者活动，提高口语表达和组织能力；4. 鼓励学生在平时生活中多运用双语进行交流，提升语言能力。
会展英语教学计划
会展英语教学计划篇一：会展英语授课计划北京京北职业技术学院学期授课计划201至201年度第二学期专业名称：会展策划与管理课程名称：会展英语授课班级：会展策划与管理教师姓名：201年2月20日第1页共6页授课进度表总学时数：51学分数：3第3页共6页第4页共6页第5页共6页篇二：会展英语1EnglishforconferenceandexhibitionThetermmicE,coinedfrommeeting,incentivetravels,conventionsandexhibit ions,hasgaineditspopularityinchinasincethemid1980’s. Thephenomenal(显著的)growthinthenumberanddiversity(种类)ofmicEhasgivenriseto(增长)newbusinessopportunitiesandtourismimplications.Part1:pre-conferenc epreparation会前准备chapter1:conferenceplanning会议计划1、asforthegeneralgoal,wemeanthebroad-rangeforholdingmeetingandconfere nces:findingorsolvingproblems,brainstormingideas,gatheringororganizing information,makingdecisions.对于会议的一般性目标，我们是指从广义上的范围来举办会议，即寻找或解决问题，进行头脑风暴，收集或组织信息，做出决策。
2、Thespecificgoalmeanstheresultortheoutcomeofthemeetingsandconference s-deliveringeducation,discussingbusiness,providingasocialsettingforperso nalenjoymentandplanning.会议的特殊性目标是指会议的结果：传播教育，进行商业讨论，为个人喜好和个人计划提供社交环境。
广州展会英语培训学习计划
广州展会英语培训学习计划1. IntroductionWith the rapid development of globalization, the importance of communication in English has become increasingly prominent, especially in the context of international exhibitions. As one of the most developed cities in China, Guangzhou has become a major hub for international exhibitions, attracting thousands of exhibitors and visitors from all over the world. Therefore, it is essential for exhibitors and staff to have a strong command of English in order to effectively communicate and negotiate with international clients and partners.In response to this growing demand, this training program aims to provide exhibitors and staff with the necessary English language skills and knowledge to successfully participate in international exhibitions in Guangzhou. The program will cover a wide range of topics, including basic English communication, business English, and cultural awareness, in order to equip participants with the confidence and ability to engage in effective communication and negotiation in English.2. Objectives- To improve participants' basic English language skills, including speaking, listening, reading, and writing.- To enhance participants' business English communication skills, including email writing, negotiation, and presentation skills.- To raise participants' cultural awareness and understanding of international business etiquette.3. Target Audience- Exhibitors and staff who are preparing to participate in international exhibitions in Guangzhou.- Individuals who want to improve their English language skills for business communication.4. Training ContentThe training program will cover the following topics:4.1 Basic English Communication- Introduction to English pronunciation and intonation- Basic conversation skills for greeting, introducing oneself, and making small talk- Listening and speaking practice for everyday situations- Reading and writing simple emails and messages4.2 Business English- Vocabulary and phrases for business communication- Email writing skills for inquiries, replies, and follow-ups- Negotiation skills and strategies- Presentation skills for pitching products and services4.3 Cultural Awareness- Understanding different cultural norms and expectations in international business- Business etiquette and protocol in different countries- Cross-cultural communication and relationship building5. Training MethodsThe training program will utilize a variety of teaching methods to engage participants and maximize learning outcomes, including:- Interactive lectures and presentations- Role-playing and simulation exercises- Group discussions and case studies- Language practice activities, such as dialogues and role-plays- Audio-visual materials and real-life examples6. Training ScheduleThe training program will be conducted over a period of 10 weeks, with two sessions per week, each lasting 2 hours. The schedule will be as follows:- Week 1-2: Basic English Communication- Week 3-4: Business English- Week 5-6: Cultural Awareness- Week 7-8: English for Exhibition Preparation- Week 9-10: Mock Exhibition Scenarios and Practice7. Evaluation and AssessmentAt the end of the training program, participants will be evaluated based on their language proficiency and communication skills. The assessment will include:- Written tests to measure participants' English language proficiency- Role-playing and simulation exercises to evaluate participants' practical skills- Feedback and self-assessment from participants8. Trainer QualificationsThe training program will be conducted by experienced English language trainers with expertise in business communication and cross-cultural understanding. The trainers will be native English speakers or highly proficient non-native speakers with extensive experience in teaching English for business purposes.9. Training MaterialsParticipants will be provided with a set of training materials, including textbooks, handouts, audio-visual materials, and online resources. The materials will be carefully selected to support the training objectives and cater to the needs of the participants.10. Expected OutcomesBy the end of the training program, participants are expected to achieve the following:- Improved English language proficiency in speaking, listening, reading, and writing- Enhanced business English communication skills for exhibition preparation and negotiation- Increased cultural awareness and understanding of international business etiquette11. ConclusionIn conclusion, the Guangzhou Exhibition English Training Program aims to equip exhibitors and staff with the necessary language skills and knowledge to engage in effective communication and negotiation in international exhibitions. By providing a comprehensive training program that covers basic English communication, business English, and cultural awareness, participants will be better prepared to represent their companies and engage in international business activities in Guangzhou.。
天河展会英语培训计划
天河展会英语培训计划1. IntroductionThe upcoming Tianhe Exhibition is one of the most important events for our company. It provides an excellent platform for us to showcase our products and services, and to connect with potential clients and partners. In order to make the most of this opportunity, it is crucial that our team is well-prepared and equipped with the necessary skills to communicate effectively in English.This training plan is designed to improve the English proficiency of our team members, enhance their confidence in conducting business conversations and negotiations in English, and ensure that they can effectively represent our company at the Tianhe Exhibition.2. Training GoalsThe primary goals of this training plan are:- To improve the overall English proficiency of our team members.- To enhance their ability to communicate effectively in business settings.- To develop their confidence in conducting business conversations and negotiations in English.- To ensure that they can effectively represent our company at the Tianhe Exhibition.3. Training CurriculumThe training curriculum will be divided into the following modules:Module 1: English Language Proficiency- This module will focus on improving the overall English language skills of our team members, including listening, speaking, reading, and writing.- Topics covered will include grammar, vocabulary, pronunciation, and sentence structure. - Activities will include listening comprehension exercises, speaking practice, reading comprehension exercises, and writing assignments.Module 2: Business Communication Skills- This module will focus on developing the ability of our team members to communicate effectively in business settings.- Topics covered will include business etiquette, formal and informal communication, networking skills, and presenting information.- Activities will include role-playing exercises, case studies, and simulated business scenarios.Module 3: Business Conversations and Negotiations- This module will focus on developing the confidence and proficiency of our team members in conducting business conversations and negotiations in English.- Topics covered will include initiating and maintaining conversations, asking and answering questions, making requests, and negotiating terms and agreements.- Activities will include practice sessions, peer evaluations, and feedback from trainers. Module 4: Exhibition Representation- This module will focus specifically on preparing our team members to represent our company at the Tianhe Exhibition.- Topics covered will include introducing our company and products, engaging with potential clients and partners, and handling inquiries and requests.- Activities will include role-playing exercises, mock exhibition setups, and real-life simulations.4. Training ScheduleThe training will be conducted over a period of six weeks, with a total of 24 sessions. Each session will be two hours long, and will include a mix of theoretical lessons, practical exercises, and interactive activities. The schedule will be as follows:Week 1: English Language Proficiency (Sessions 1-6)Week 2: English Language Proficiency (Sessions 7-12)Week 3: Business Communication Skills (Sessions 13-18)Week 4: Business Communication Skills (Sessions 19-24)Week 5: Business Conversations and Negotiations (Sessions 25-30)Week 6: Exhibition Representation (Sessions 31-36)5. Training MethodologyThe training will be conducted using a combination of traditional classroom-style teaching, interactive group discussions, practical exercises, role-playing, and real-life simulations. Training materials will be provided, including textbooks, workbooks, audio-visual aids, and online resources. Trainers will be experienced professionals with a background in business communication and English language teaching.6. Training EvaluationRegular assessments will be conducted throughout the training to evaluate the progress of our team members. These assessments will include written tests, oral exams, group projects, and individual presentations. Trainers will also provide ongoing feedback and support to help our team members improve their skills.7. ConclusionBy implementing this training plan, we aim to ensure that our team members are well-prepared to represent our company at the Tianhe Exhibition. We believe that by improving their English proficiency, communication skills, and confidence, they will be able to make a positive impression on potential clients and partners, and ultimately contribute to the success of our participation in the exhibition. We are confident that this investment in training will yield significant returns for our company in the long term.。
展会英语学习计划思维导图
展会英语学习计划思维导图一、确定学习目标1. 了解展会的英语相关词汇和表达方式。
2. 掌握与参展客户交流的基本英语口语。
3. 提高展会现场沟通和协调的英语能力。
二、学习资料准备1. 展会相关的英文资料和宣传材料。
2. 参展产品的英文介绍和说明资料。
3. 展位布置和装饰的英文相关资料。
三、展前学习计划1. 学习展会常用的英语词汇和短语。
2. 模拟参展现场的英语对话和沟通方式。
3. 学习有关推销和协商的英语口语表达方式。
四、展中学习计划1. 运用学习的英语知识与参展客户进行交流。
2. 与外国客户进行英语沟通和协商。
3. 尝试用英语进行产品介绍和推广。
五、展后学习总结1. 对参展中遇到的英语交流问题进行总结和分析。
2. 增强英语口语的自信心，寻求提高的方法和途径。
3. 制定下一步英语学习的具体计划和目标。
六、学习方法1. 多听多说，模仿外国人的发音和语调。
2. 多与外国人进行英语交流，积累口语表达的经验。
3. 经常阅读英文材料，提高阅读理解和写作能力。
七、学习经验分享1. 与同事分享英语学习的经验和心得。
2. 参加英语学习交流活动，结交志同道合的伙伴。
3. 不断总结和反思学习中的困难和问题，寻求解决的方法。
八、学习态度1. 积极主动，勇于尝试用英语进行交流。
2. 对于学习中的困难和挫折要有克服的毅力和决心。
3. 保持乐观，始终相信通过不懈的努力一定能取得进步。
以上是关于展会英语学习计划的思维导图，希望能够对大家的学习有所帮助。
展会是一个很好的英语学习机会，通过参展和交流，不仅可以提高英语口语能力，还可以结识更多的外国朋友。
希望大家在展会中能够尽情展现自己的英语能力，取得更多的成功和进步。
基于工作过程导向的高职会展英语课程设计
基于工作过程导向的高职会展英语课程设计在当前全球化的背景下，会展行业在不断发展壮大。
作为国际交流与合作的重要平台之一，会展英语的学习变得尤为重要。
高职会展英语课程的设计需要基于实际工作过程，注重培养学生的综合能力和实践操作能力。
本文将从课程目标、教学内容和教学方法等方面，对高职会展英语课程进行设计。
一、课程目标：1.培养学生掌握会展英语的基本语法和词汇；2.培养学生具备听、说、读、写的基本技能；3.培养学生能够熟练运用英语进行会展相关工作，如展会组织、客户接待、展台设计等；4.培养学生具备与国际客户进行有效沟通与交流的能力；5.培养学生具备团队合作和解决问题的能力。
二、教学内容：1.行业基础知识的学习，包括会展行业的发展历程、行业规范、常用术语和表达方式等；2.会展英语语法和词汇的学习，如常用句型、时态、语气、疑问句等；3.听力训练，通过听取会展相关的对话和讲座，提高学生的听力理解能力；4.口语训练，通过角色扮演、演讲和讨论等形式，提高学生的口语表达和交流能力；5.阅读训练，通过阅读会展相关的文章、资讯和案例，提高学生的阅读理解能力；6.写作训练，包括写报告、撰写会议纪要、写展台设计方案等，培养学生的实际操作能力。
三、教学方法：1.任务型教学，通过模拟真实工作场景，给学生设计具体任务，如与客户进行沟通、协调展台设计等，让学生学以致用，提高实践能力；2.小组合作学习，分为小组讨论和小组项目，让学生在协作中学习，培养团队合作能力；3.案例教学，通过分析真实的会展案例，培养学生解决问题的能力；4.多媒体教学，利用多媒体技术丰富教学内容，增加学生的兴趣；5.听说读写相结合，综合培养学生的听、说、读、写能力；6.实践操作，通过组织学生参观展览、实地考察等形式，让学生亲身体验会展工作。
四、教学评估：1.口头测试，通过角色扮演和口语测试，评估学生的口语表达能力；2.书面测试，包括笔试和实际操作的综合测试，评估学生的听、说、读、写能力；3.项目评估，通过小组项目的完成情况和效果，评估学生的团队合作和解决问题的能力；4.实践操作评估，通过学生实际操作展台设计、客户接待等环节的表现，评估学生的实际操作能力。
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Negotiate the products’ process and payment terms with visitors
20
2
十一
21
2
Unit 6 Dismantling and Follow-up Contacts
八
15
2
Unit 4
Part II
Call the organizer to enquire about raw space installation
Meet a booth designer to discuss booth design and construction
16
2
九
17
2
Unit 5 Exhibition Services and Booth Reception
24
2
十三
25
2
Unit 7 Convention Planning and Enquiry
Part I
Decide the time and venue for an international meeting
Prepare promotional materials for the meeting
Part II
Dismantle the display items
Call Eric Blair the Purchasing Manager ofLondonKids’Paradiseto show gratitude
Send out relevant materials to visitors as promised
Design an application form and put it o the website
Make a call to invite a VIP exhibitor to an exhibition
10
2
Unit 3 BoothSaleand Application
Part I
Design an application form and put it o the website
Part II
Give a speech in the conference
Confirm with the organizer about the meeting facilities and meeting room arrangement
Report emergencies to the host of the conference
32
2
十七
33
2
Revision
34
2
Revision
十八
35
2
Final Exam
36
2
本课程实践环节
学时数
安排说明：
主要参考书（名称、编著、版本）
《会展英语实用教程》大连理工大学出版社主编：李红英第一版
《会展英语脱口秀》北京师范大学出版社主编：浩瀚第一版
说明与建议：
本课程主要目的是培养学生掌握从事一般会展工作的常用英语表达、专业词汇，能以英语为工作语言，进行基本的会展各个流程的工作。因此在课堂教学中，应多创设模拟实际工作情景和任务，以此培养学生的能力。
Part I
Assist exhibitors in dismantling their booth items after the exhibition
Safeguard the exhibition venue and exhibitors’ personnel and materials
22
2
Deal with exhibitors’ and visitors’ additional requirements
十
19
2
Unit 5 Exhibition Services and Booth Reception
Part II
Select qualified booth staffers
Receive visitors and identify prospects
Write an invitation letter to exhibitors
二
3
2
Unit 1 Preparations for Exhibition
Part II Exhibitor’s Diary
Visit the exhibition center / hall in our city
Assign tasks to colleagues before attending a show
26
2
Unit 7 Convention Planning and Enquiry
Part I
Decide the time and venue for an international meeting
Prepare promotional materials for the meeting
十四
27
三
5
2
Unit 2 Exhibition Promotion and Enquiry
Part I Organizer’s Diary
Promote a new show to exhibitors
Design a prospectus for the trade show
6
2
Unit 2 Exhibition Promotion and Enquiry
北京京北职业技术学院
学期授课计划
201至201年度第二学期
专业名称：会展策划与管理
课程名称：会展英语
授课班级：会展策划与管理
教师姓名：
201年2月20日
教材名称及版本
会展英语
主编
黄晓彤、
文前国
出版社
外语教学与研究出版社
教学大纲（名称、编著、版本）
《北京京北职业技术学院英语教学大纲》第二版
北京京北职业技术学院英语教研室编写
教研室主任签字：
职业技术学院教务处制表
Call the organizer to change the booth option
Call the organizer to cancel the booth reservation
12
2
七
13
2
Unit 4 Booth Design and Installation
Part I
Design an exhibitor order form
Part I Organizer’s Diary
Call the manager of AsiaWorld-Expo to book a venue
Call the Sales Manager of Desheng to promote the show
四
7
2
Unit 2Exhibition Promotion and Enquiry
Make a call to invite a VIP exhibitor to an exhibition
六
11
2
Unit 3 BoothSaleand Application
Part II
Fill in the application form and send it to the organizer
教
学
目
标
通过教学，使学生熟悉会展中两个重要角色——主办方和参展商的工作流程，掌握会展的基本词汇表达，学会设计招展书、填写表格和撰写邀请函的能力，培养学生运用英语进行一般的展会操作和交流的能力。
根据
Байду номын сангаас教学
大纲
处理
教材
情况
一、内容增删说明
本学期授课时间为1-17周，18周期末考试。授课内容为全书的1至8单元。根据教材的特点和学生未来工作需求，适当增加会展情景对话。
二、重点难点分析
重点是会展作为会展主办方和会展参展商的工作流程，各个工作流程中的常用表达。
难点是作为参展商的工作人员的展位接待工作，各种文案工作的处理。
授课进度表
总学时数：51学分数：3
周次
课次
学时
教学内容
一
1
2
Reflection on last year’s study
Introduction tothe courseof this term
Unit 6 Dismantling and Follow-up Contacts
Part I
Design a questionnaire to receive feedbacks from visitors and exhibitors
十二
23
2
Unit 6 Dismantling and Follow-up Contacts
14
2
Unit 4
Part I
Call the official booth contractor and talk about standard row booth installation
Send booth design rules and regulations to the official booth contractor and exhibitors
2
Unit 7 Convention Planning and Enquiry
Part II
Apply for conference attendance
Make preparations for attending the conference