建立业务关系

a. specific enquiry
b. special enquiry
c. specific enquire
d. enquire specifically
8) We are writing you _____c____ you can give us the lowest quotation.
a. hope
a. with
b. for
c. from
d. to
5) We are _____d_____ your detailed requirement.
a. forwarding b. looking to c. looking forward d. looking forward to
6) We are planning to ____b_____ our business activities to our
10) We intend to place an order ____b_____ you _________ 300 sets
“Huanan” brand sewing machines.
a. from…about b. with…for c. with…of d. from…for
3. Improving Training:
5）他们以前从英国进口机器，现在想同我们建立业务关系。 (establish business relations with…)
5)They used to import machines from UK, but now they would like to establish business relations with us.
neighboring countries.
a. execute b. extend c. extension d. enlarging
7) We are interested in your cotton piece goods and wish to receive your
____a_____ soon.
You are an importer of electronic goods in US. Recently you got a piece of information about a
Rainbow Electronic Products Co., Ltd in China on the Internet as follows:
6) 我公司是拉哥斯市(Lagos)最大的电器用品进口商，主要经营电器用品 进口业务。(leading…handling)
6) We are the leading importer of electronic products in Lagos, handling the import of electronic goods.
TEXT Arm yourself Main points Make yourself skilled
TEXT Arm yourself Main points Make yourself skilled
3. Main points
Specimen 1 a. source of information and intension b. self introduction and detailed requirements c. expectation of early reply
信件一
麦克唐那和伊万有限公司 美国纽约劳顿大街58号 福建鞋业进出口公司 中国福建福州保定大街45号 送交：销售部吴刚先生 敬启者: 我们从伏特公司得知贵司商号与地址，特此来函，希望能同贵司发展 商务关系。多年来，本公司经营休闲鞋类进口生意，目前想扩展业务范 围。请惠寄商品目录与报价单。如贵司产品价格有竞争力，本公司必定向 你方试订。 恭候佳音。
Specimen 2 a. receipt of letter and agreement to the wishes b. sending of catalogue and pricelist c. expectation of a specific enquiry.
Chinese Version
8）It shall be appreciated if you could pass this letter on to the person in charge.
9）我方在12月1日的信中通知你方，我们愿与你方订购500辆飞鸽牌自行 车.。(inform…,place orders with sb. For sth.)
electric goods in this city and shall be pleased to establish business relations with your firm.
At present we are interested in your electric fan, details as per our enquiry note no. 1345 attached, and shall be glad to receive your lowest quotation as soon as possible.
2
Lesson 2 Exporter’s Self-Introduction
3
Lesson 3 Inquiring About Foreign Trade Policy and Supply
4
Sum-up
Introduction
写信人通过如广播、电视、报纸、他人介绍、商务 参赞处、交易会等渠道得知潜在交易人的名称、地址， 了解到一点有关对方的经营范围，写信给对方希望建立 业务关系，同时介绍一下自己的购买意图、经营范围， 表达对对方的希望与要求。
麦克唐那和伊万有限公司 （签名）
麦克. 伊万 经理 谨上
2006年8月20日
信件二
福建鞋业进出口公司 中国福建福州保定大街45号 麦克唐那和伊万有限公司 美国纽约劳顿大街58号 敬启者: 感谢贵公司八月二十日的来函，我们非常渴望与贵公司建立商务关系。 我们鞋厂致力于设计和生产各种传统和时尚男女鞋产品。我们已开发和上 市了EVA拖鞋，室内拖鞋，棉拖鞋，新款刺绣拖鞋；童鞋和布鞋。可以满 足国内外不同市场需求。 谨遵要求另函奉上最新的出口商品目录及报价单，涵括目前可供的出口 商品。 如你方对任何一款感兴趣，请让我方知道。期盼你方具体询盘。
福建鞋业进出口公司 （签名） 吴刚 经理 谨上
2006年8月31日
4. Make yourself skilled
I. Basic Training 1. Translate the following expressions into Chinese:
quotation export range extensive connection latest catalogue leading importer order（n.） specific enquiry extension of L/C
报价 出口产品范围 广泛的联系 最新目录 一流的进口商 订单 具体询盘
信用证展期
2. Choose the best answer:
1) We would _____b____ very much if you send us a few sample books.
a. appreciated b. appreciate it c. appreciate you d. appreciate 2) We send a copy of our export list _____b____ the main items available at
1) 我们想介绍一下我们的业务范围。(business range)
1) We would like to introduce our business range.
2) 我们从史密斯先生处得知你方的名称与地址，他与我们做了很多年的生意。
(obtain …name and address from…) 2) We obtained your name and address from Mr. Smith, who has done business with us for many years.
b. hoping to c. in the hope that d. in the hope of
9) We _____c_____ make business contact with you.
a. desirous to b. desire
c. are desirous to d. are desirous of
彩虹牌电风扇使用军工技术生产的，低噪声，噪声低， 风力柔和。按照国际ＩＳＯ９００２标准生产，建立质 量保证体系，获得中国电工产品认证合格证书，取得长 城标志。彩虹牌系列电风扇，有落地扇、台扇两大类共 十多个花色品种。
Sample letter:
Dear sirs, We are one of the leading importers of
present.
a. covered b. covering c. cover
d. are covered
3) We would like to receive your inquiries ____c_____ our hardware.
a. about
b. to
c. for
d. into
4) We wish to establish direct business relations _____a____ you.
7) 如果你方价格有竞争力，我们相信我们之间能达成大量的交易。 (competitive, close deals with…)
7) If your price is competitive, we trust we can close great deals with each other.
8）如蒙你方能将此信转交给负责此事的人，我们将不胜感激。(It shall be appreciated if you could…)
9）We informed you in our letter of December 1that we would like to place with you an order for 500 sets Flying Pigeon bicycles.
4. Letter-writing practice:
我介绍； 结尾：3）期望：可以做生意，或收到具体询盘。
不能与之建立业务关系的回信： 开头：1）收到来信； 正文：2）很遗憾不能建立业务关系，并详细说明原因； 结尾：3）期望：以后合作的机会，或再次表示道歉。
每封信件的具体内容会有变化，需要根据实际情况加以 调整。
Lesson 1 Importer’s Self-Introduction 进口商自我介绍
写作要点及要求:
这类信函通常包括： 开头：1）说明自己的消息来源;
2) 表达建立业务关系的希望; 正文： 3) 自我介绍; 包括自己公司，经营范围，公司资信情
况等； 4) 表达要求; 结尾： 5) 期望；此部分其实是客套话，一般是表示希望对
方早日回信，听到对方的好消息等。
回信要点：
同意建立业务关系的回信： 开头：1）收到来信并表示愿意建立业务关系； 正文：2）对对方信中提及的要求，问题给予答复，并做自
BUSINESS LETTERS 商务函电
Unit 1 Establishing Business Relations
建立业务关系
大连理工大学出版社 大连理工大学电子音像出版社
Unit 1 Establishing Business Relations 建立业务关系
0
Introduction
1
Lesson 1 Importer’s Self-Introduction
3) 尽早告知你方感兴趣的商品为盼。（shall appreciate it if you could…） 3) We shall appreciate it if you could inform us of the goods you are interested(enquiry) 4) We have received many enquiries from abroad.