郑开马拉松赛事策划实施方案

开国际马拉松Zhengzhou—Kaifeng International

marathon

A Group Project Submitted

to the School of Tourism of Henan University of Finance & Economics in Partial Fulfillment of the Requirements for the course of Event Management

Academic Stream Year: 2009-2010-1

By

Group 9，Classic 3，Grade 3

Qiruijing,Wuya,Lilinru,Zhangying

Course Lecturer: Mr. Zhou, Chunlin

Date:2010-6-26

General term

Cover letter

In our 23 years of life, there have been many things. University days are the best part of them. We can never forget the days when I stepped into our university. We was impressed by its garden-like campus, its enthusiastic students，its learning atmosphere and so on.. Now we will leave the campus and we need an activity to commemorate the days that we spent on the campus，so we decided to hold a graduation ceremony .Our group has 5 members in all,after discussing，we divided the work into five parts in detail, as follows:

●Qiruijing As the leader of the group, she take the responsibility of the activity.

She communicates with the mumbers in time,supervise the impliment of the status and ensure to fulfill the goal, and summatize the whole task finally。At the same time ,she should complete the general introduction of the task.

●Wuya She need to accomplish the feasibility report of our task.In the

report,she should introduce the background,the cost,the resource and infrastructure,the significance and so on. Through out his report,we will dicide the activity feasible or not.

●Lilinru Her assigment is to complete the strategic plan.Though out her

plan,we should know the vision,mission ,goals,and identification of strategy options,so we can complete the whole activity smoothly.

●Zhangying She need to write out the operation plans,especially the human

resource plan and the markting plan should be introduced carefully.Then she

can describe the sponsorship plan,the finacial plan,the logistics plan in a nutshell.She write the operation plans with LiuQingyu.Her point is the control systems,the risk management,the event evaluation and the appendix and she need to made some charts.

Notice\Acknowledgment

●Please note the addmission time.Don’t be late.

●Please obey the rules,keep your voices down and stay in your seat.

●Don’t crowd when you leave the meeting place.

●Please remain quiet during the perfermance.

●Thanks for the student nuion of the Toursim Departement.Thanks for our

sponsors.

目录

Executive Summary

在当今社会，体育赛事所具有的独特辐射力和穿透力，使它的经济社会功能越来越明显地凸现出来。汴国际马拉松赛以其鲜明的特色和优势。将很快成长为影响广泛的品牌赛事，而它对经济社会发展所产生的影响。也将越来越广泛、深远。

第一部分：总论

开马拉松简介

中国开国际马拉松赛是省目前唯一常设的大型国际体育赛事，也是中西部地区唯一的全程国际马拉松赛事。赛事由中国田径协会、省体育局、市人民政府、市人民政府共同主办。现已成功举办4届，年度参赛选手上升到20000人左右，参赛国家和地区达到28 个。赛事规模位居全国前列，和国际马拉松、国际马拉松形成了一北、一中、一南之势。

主题、设计理念

主题：挑战自我、超越极限、坚忍不拔、永不放弃

设计理念：将马拉松精神和城市精神完美地融合在一起，让马拉松精神得到最完美的升华。也借此机会，把和的人文历史甚至是的中部崛起完全的推介到全世界面前。