商务跨文化交际ppt1

More contrast between the Chinese and the American cultures
• • • • • • • • •
If you are being invited to have a dinner
Chinese: “不”( "Please offer me again.") American:"No." ( "I don't accept your invitation.")
Chapter 1 General Introduction
Your Objectives:
By the end of this chapter, you should be able to : • ---distinguish what communication is • ---state the essential elements of communication • ---recognize the model of communication • ---distinguish what culture is • ---distinguish what cross-culture communication is • ---understand what cross-cultural communication mean to business people
• Chinese:This is nothing/a mere trifle, but please accept it (stressing "礼物很轻薄，不成敬意，请笑 纳。”) ) • American:It's not much. It's just a trifle, I picked it up in a bargain basement sale at Macy's last week. I thought maybe you could use it (stressing " 我买的便宜货对你是适合的。”)
• Definition 2：the systems of processes that are ： used to communicate or to broadcast information, especially those that use electricity or radio wave, e.g.: the current revolution in communications • 定义 ：从最一般的意义上而言，交际是一个系统—— 定义2： 信源（信息来源）通过可选择的符号去影响另一个系 统——信宿（信息到达目的地）的过程，这些符号能 够通过连接这两个系统的信息渠道得到传递。 • Definition 3：a letter, telephone call or some ： other message; a formal use, e.g.: a secret communication from the Foreign Minister 定义3： 定义 ：交际也可以定义为通过迅息进行的社会互动
If someone has helped you, what you do say to him?
Chinese: “很对不起，给您添了不少麻烦。”（Sorry to have given you so much trouble. trouble.“ American："Thank you for your help.”
show any ng situation, you are going to offer
a gift to another person, you may have different ways to introduce your gift based on the fact that you are a Chinese or you are an American. Please notice the difference in it.
Essential Elements of Communication
• • • • • • Who are involved What for How to contact the other side How can the message be made understood Where to send the message When to send the message
Section 1 What is communication like?
China Tele-com Tele-communication China Bank of Communication Public communication Communication among people • 沟通 传通 交流 交通 交际 通信 通讯
Definitions
• Definition 1：the activity or process of ： giving information to other people or to other living things, using signals such as speech, body movements, or radio signals， e.g.: Insects such as ants have a highly effective system of communication. • 定义 ：交际是个人或团体通过符号向个人或 定义1： 团体传递信息、观念、态度或情感。
Case 4
• Direction: Prof. Liang has written a book in Chinese. He wants to have his book published by Thompson Publishers. He is talking to Mr. Allright, a Thompson representative, through Li Yan, who is acting as his interpreter. What is the problem in this cross-cultural communication? • Prof. Liang:奥莱特先生，这是鄙人的拙作。 • Li Tan: Mr. Allright, this a clumsy book written by your humble servant. • Mr Allright: No, no, no, you're not my humble servant...
Case 2
• Direction: Supposing that the "I" is male, and the two participants are strange to each other, the antidote takes place in the West Lake Park, Fuzhou. Please analyze the following aspects of essential components in a social communication. • I felt exhausted after much sightseeing. I looked for a seat to rest my legs. It so happened that on the nearby roadside there was a two-person stone chair with one place already occupied by a charming young girl. I hesitated, but still went over. "Is it occupied?" I asked. "No" was the answer. The moment I sat down, the woman stood up and left. I was a bit hurt by her instant departure
商务跨文化交际 CrossCross-cultural Communication in Business World
• 本门课程主要目的在于 本门课程主要目的在于结合近年来国际商 务（贸）活动发展趋势与具体案例，从现 代商务结合跨文化交际的基本原则，跨国 公司的团队建设原则，跨文化商务活动的 常用技术、国际营销活动与文化的紧密关 系，性别文化在商务活动中的凸现，有效 进行非语言交际的技巧，文化冲突解决之 道和文化对于技术引进的不同态度等负面 对商务跨文化交际进行探讨总结。
If you are praised by someone else, what do you respond?
Chinese: “过奖，过奖。”或：“惭愧，惭愧。”（You are flattering me or I feel ashamed.) American: “Thank you."It doesn't mean American people don't
Case 3
• Direction: In a formal academic conference, Mr. Yao is being introduced to Professor Leach by Professor Guo. What is wrong with Mr. Yao's answer? • Prof. Guo: Mr.Yao, let me introduce you to Professor Leach. • Prof. Leach: How do you do? • Mr. Yao: How do you do, Mr Leach?