阿里巴巴集团英文简介
关于阿里巴巴集团的战略环境分析
《物流战略管理》题目：关于阿里巴巴集团的环境分析院－系：商学院工商管理系专业：物流管理年级： 2009 级学生姓名：***学号： ************日期： 2012年5月1日关于阿里巴巴集团的环境分析摘要：阿里巴巴（英文： Corporation；），中国最大的网络公司和世界第二大网络公司，是由马云在1999年一手创立企业对企业的网上贸易市场平台。
2003年5月，投资一亿元人民币建立个人网上贸易市场平台——淘宝网。
2004年10月，阿里巴巴投资成立支付宝公司，立独立的第三方电子支付平台“支付宝”，目前在全球用户数排第一，2011年阿里巴巴中国区的注册会员已经突破5000万。
关键词：阿里巴巴环境分析swot分析马云战略环境分析：一．外部环境1.电子商务市场发展空间非常巨大，中国从1998年第一笔网络交易成功，到现在电子商务市场的蓬勃发展，都说明电子商务市场的发展空间是相当巨大的。
2.国家对电子上网的日趋重视，1998年10月，国家经贸委与信息产业部联合宣布启动以电子贸易为主要内容的"金贸工程"开始，大批关于电子商务方面的政策相继出台，对阿里巴巴的发展创造了良好的发展空间。
3.电子商务相关法律法规的日趋完善，从电子商务进入中国市场以来，政府相关部门制定了许多完善电子商务方面的法律法规，给阿里巴巴的发展创造了很好的法律环境。
4.网上创业和开店越来越流行，随着电子商务的发展，网上购物与交易越来越被人们所接受，为阿里巴巴的B2B、B2C、C2C创造越来越多的客户。
5.许多企业多电子商务的依赖度越来越高，随着电子商务的发展，企业网上交易已成为愈多企业的支柱性交易渠道，这给阿里巴巴的发展带来了巨大的利润空间。
二．内部环境1.坚固的管理团队，以马云为首的企业管理团队一直是阿里巴巴的核心，他一直强调团队精神，他的一句“客户第一、员工第二、股东第三”的价值观为其带来了许多精英人士，手下也聚集了如“阿里18罗汉”等大量精英团队。
介绍马云的英语版文章
介绍马云的英语版文章阿里巴巴为全球领先的电子商务公司,由马云于1999年一手创立企业对企业的网上交易平台。
下面是店铺带来的介绍马云的英语版文章，欢迎阅读!介绍马云的英语版文章1马云的江湖：从英语老师到中国新首富In the year 1999, with the help of more than a dozen friends who pooled their resources - some $60,000 - Jack Ma, founded Alibaba, a business-to-business online platform. No one at that time would have thought a small start-up would initiate the world's largest initial public offering (IPO) on Wall Street, earning higher profits than those of interational giants like and eBay combined.1999年，数位朋友集资6万美元，帮助马云创建了阿里巴巴——一个B2B的在线交易平台。
当时，没有人会想到这家刚起步的小公司会在华尔街上市，并且融资额超过亚马逊，eBay等国际巨头，创下美国市场最大规模IPO纪录。
Ma's bold ambitions, which were birthed in a time when China was a digital backwater, were realized last week.马云的无畏抱负在中国数字化落后的年代产生，上周终于得以实现。
The initial public offering, which will raise as much as $25 billion, cements his position as one of China's richest.(阿里巴巴)首次公开募股，股指就达到250亿美元，使马云一跃成为中国首富。
马云英文简介
classical quotations
• A man's looks are often inversely proportional to his talents.
• 男人的长相往往和他的才 华成反比
I never carried away and never give up the trust as long as we still have a chance. Finally, we believe that this world as long as there is imagination, as long as the have been trying, as long as continuous learning, no matter how you look, whether it is the case, or as a man looks back to and in inverse proportion to his abilities. Past days are brutal , more brutal tomorrow, the day after tomorrow is wonderful, but certainly a large part in tomorrow night is dead, so do not waste hours each.
He was one of the 30 "World's Best CEOs“ by Barron's in 2008. 2008年，马云获选巴隆金融周刊2008年度全 球30位最佳运行长。 He also received the “2009 CCTV Economic Person of the Year: Business Leaders of the Decade Award.” 他还获得“2009中央电视台经济年度 人物：商业领袖的十年奖。” In March 2010, he was named “Asia„s Heroes of Philanthropy” by Forbes Asia for his poverty and disaster relief efforts in China. 2010年3月，他被评为“亚洲慈善英雄“。
阿里巴巴品牌介绍
阿里巴巴品牌介绍一、阿里巴巴公司介绍阿里巴巴（ ）是全球企业间（B2B ）电子商务的著名品牌，是全球国际贸易领域内领先、最活跃的网上交易市场和商人社区，目前已经成功融合了B2B、B2C、C2C、搜索引擎和门户，帮助全球客户和合作伙伴取得成功。
(B2B---企业与企业之间通过互联网进行产品、服务及信息的交换将各个行业中相近的交易过程集中到一个场所，为企业的采购方和供应方提供了一个交易的机会)(C2C---消费者－消费者通过为买卖双方提供一个在线交易平台，使卖方可以主动提供商品上网拍卖，而买方可以自行选择商品进行竞价。
)良好的定位，稳固的结构，优秀的服务使阿里巴巴成为全球超过千万网商的电子商务网站之一，遍布220 个国家和地区，每日向全球各地企业及商家提供数百万条商业信息，成为全球商人网络推广的首选网站，曾被《远东经济评论》读者评为“最受欢迎的B2B 网站”。
杰出的成绩使阿里巴巴受到各界人士的关注。
WTO 首任总干事萨瑟兰出任阿里巴巴顾问，美国商务部、日本经济产业省、欧洲中小企业联合会等政府和民间机构均向本地企业推荐阿里巴巴。
阿里巴巴两次入选哈佛大学商学MBA 案例，在美国学术界掀起研究热潮；连续五次被美国权威财经杂志《福布斯》选为全球最佳B2B 站点之一；多次被相关机构评为全球最受欢迎的B2B 网站、中国商务类优秀网站、中国百家优秀网站、中国最佳贸易网；被国内外媒体、硅谷和国外风险投资家誉为与Yahoo 、Amazon 、eBay 、AOL 比肩的五大互联网商务流派代表之一。
2003年5月，阿里巴巴投资1亿人民币推出个人网上交易平台淘宝网（），致力打造全球最大的个人交易网站，2004年7月，又追加投资3.5亿人民币，2005年10月，再次追加投资10亿人民币。
2003 年10 月，阿里巴巴创建独立的第三方支付平台——支付宝，正式进军电子支付领域，目前，支付宝已经和国内的工商银行、建设银行、农业银行和招商银行，国际的VISA 国际组织等各大金融机构建立战略合作，成为全国最大的独立第三方电子支付平台。
阿里巴巴英文故事概括
阿里巴巴英文故事概括In the ancient city of Baghdad, lived a poor boy named Alibaba. His life was a humble one, scraping by to make ends meet. Little did he know that fate had other plans for him, ones that would lead him to become a wealthy and powerful merchant, known throughout the world.One fateful day, while out collecting firewood, Alibaba stumbled upon a secret cave where forty thieves had hidden their treasures. They were led by a powerful and cunning thief named Cassim, who was not only rich but also had the ability to cloud people's minds. However, Alibaba, with his pure heart and strong will, was able to overcome the illusion and steal a bag of gold coins for himself.With this newfound wealth, Alibaba's life changed overnight. He used the gold to invest in business and soon became a wealthy merchant, known for his honesty and generosity. However, with success came new challenges. The jealous Cassim and his thieves were determined to get their revenge on Alibaba for stealing their gold. But Alibaba, with the help of his loyal servant Malik and the wise oldwoman, used their wits and courage to outsmart the thieves and save themselves from harm.The story of Alibaba does not end here. His success did not go unnoticed, and soon, merchants from all over the world came to trade with him. His business grew and expanded, and he became a powerful merchant prince, with his influence spanning across the globe.Alibaba's rise to power and wealth is not just a story of good fortune and luck. It is a tale of hard work, perseverance, and wisdom. It is a reminder that with courage and determination, one can overcome any obstacle and achieve their dreams.Today, the name Alibaba has become synonymous with success and innovation. Just like the ancient merchant, the Alibaba Group has transformed from a small enterprise into a global e-commerce giant, with its influence reaching far and wide. Led by its visionary founder Jack Ma, Alibaba has revolutionized the way people shop, sell, and transact business online.Alibaba's journey is a testament to the power of technology and the internet. It has connected buyers andsellers from all corners of the world, creating opportunities for small businesses and entrepreneurs to grow and prosper. The company's commitment to innovation, customer satisfaction, and social responsibility has not only made it a household name but has also earned it the respect and admiration of people across the globe.Just like Alibaba the merchant, who faced challenges and obstacles but never gave up, the Alibaba Group has always been resilient and adaptable. It has navigated through changes in technology, regulations, and consumer behavior to stay ahead of the curve and maintain its position as a leader in the global e-commerce industry.The story of Alibaba, both the ancient merchant and the modern-day company, is an inspiration to us all. It reminds us that with hard work, perseverance, and wisdom, we can achieve anything we set our minds to. It also serves as a reminder of the power of technology and the internet in connecting people and creating opportunities for growth and prosperity.**阿里巴巴的旅程：转型与全球霸主的故事**在古老的巴格达城，住着一个名叫阿里巴巴的穷孩子。
阿里巴巴创始人马云英文简介
《福布斯》的封面文章曾这样介绍他：凸出的颧骨，扭曲的头发，淘气的露齿而笑，拥有一副五英尺高，一百磅重的顽童模样，这个长相怪异的人有拿破仑一样的身材，同时也有拿破仑一样的伟大志向……就是这段介绍马云的"Forbes" the cover article once like this introduced him: Protrudes the cheekbone, the distortion hair, the mischievous dew tooth smiles, has five foot high, 100 pound heavy naughty child appearances, this appearance strange person has the Napoleon same stature, simultaneously also has Napoleon same great ambition ...... <dnt> </dnt> is this section introduced that Ma Yun <dnt> the </dnt> who can give me English first edition <dnt> </dnt> to be deeply grateful ~阿里巴巴创始人马云英文简介Like many entrepreneurs, Ma's success story started with borrowed capital and a dream. In 1999, Ma, a former English teacher, invited 18 people over to his home, pitched the idea of a business-to-business e-commerce site, and snagged $60,000 in funding. Today Alibaba's multitiered empire, which includes e-commerce, consumer retail, and payment platforms and ownership of China Yahoo, now plays a major role in China's booming economy.就很多企业家一样，马云的成功开始于一个风险投资商和一个梦想。
(英文版)阿里巴巴集团战略分析
Introduction
p Mission: Promote open, transparent, and share the responsibility, new business civilization
p Vision: The first share data platform,the highest happiness index of the enterprise,"Live for 102 years" p
Horizontal Integration
Competitors
CompetiLeabharlann orsCompetitors
Competitors
Competitors
Financial Data
Important Events
• 2011 Alibaba Group announces its plan to build a network of warehouses across China and, together with its partners, drive major investment in logistics development in the country. (January) • Alibaba Group reorganizes Taobao into three separate companies, Taobao Marketplace, and eTao, to capture the Chinese consumer e-commerce opportunities. (June) • 2012 changes its Chinese name to strengthen its positioning as a source of highquality, brand-name products. (January)
alibaba阿里巴巴英文简介公司
alibaba阿里巴巴英文简介公司阿里巴巴网络技术有限公司，是以曾担任英语教师的马云为首的18人于1999年在杭州创立，下面是店铺为你整理的alibaba英文简介，希望对你有用!阿里巴巴网简介Alibaba network technology co., LTD(hereinafter referred to as:Alibaba group,) is a former English teacherJack ma,Led by 18 people in 1999hangzhouFounded, they believeThe InternetT o create fair competition environment for small businesses to expand business through innovation and technology, and participate in domestic or globalCompetition in the marketBe in a better position.Alibaba group, a number of business, and also from associated company's business and services support on the business ecosystem.Business, and associated company's business include:taobao、Tmall、Bargain,、The global speed sell tong, alibaba international trading market,1688、Ali mother、Ali cloud、The ant gold dress、Novice networkAnd so on. On September 19, 2014 in alibaba groupThe New York stock exchangeOfficially listed, the stock code "BABA", founder and chairman of the boardJack ma,.Throughout 2015, alibaba total revenue of 94.384 billion yuan, net profit is 68.844 billion yuan RMB.On April 6, 2016, alibaba announced has become the world's largestretailTrading platform.On July 5, 2016, a third party app store"peas"Announced that its application distribution services incorporated into alibaba mobile enterprise group, the two sides have formally signed a merger agreement.In August 2016, alibaba group in the "2016 China top 500 enterprises" ranked te January 19, 2017, the international Olympic committee in davos, Switzerland with alibaba group announced that the two sides reach a long-term cooperation period until 2028.Alibaba worldwide will join The Olympic Partner (The Olympic Partner, "TOP") sponsorship, become a "cloud services" and "e-commerce platform service," The official partners, as well as The founding Partner of The Olympic channel.Founded in February 2017, alibaba headquarters of Australia, New Zealand.阿里巴巴网发展历程In September 1999, jack ma, led by 18 founders was formally established in the apartment in hangzhouAlibaba group,, the group's first website alibaba wholesale trade markets around the world is English.In the same year, alibaba group launched focus on domestic wholesale trade trading city in ChinaField (now called "1688").In October 1999, alibaba group raised $5 million from several investment institutions.In January 2000, alibaba group, softbank from several investment institutions such as the financing of $20 million.In September 2000, alibaba group hold firstThe west lake amongBusiness, the Internet and opinion leaders to discuss important issues in the industry.In December 2001,alibabaThe number of registered users beyond 1 million.In December 2002, alibaba group for the first time to meet the annual positive cash flows.In May 2003, taobao shopping website founded ma the apartment.In February 2004, alibaba group raised $82 million from several line investment agency, to become the largest Chinese Internet old at the time of private financing.In June 2004, alibaba group, held for the first timealifestAt the prize presentation ceremony, held during the first ten big electronic retailing.In July 2004, taobao let buyers and sellers of release instant text, voice and video communication the PC version of the communication softwareAli wangwang,。
阿里巴巴英文演讲稿
阿里巴巴英文演讲稿篇一：马云IPO上市英语演讲稿(中英对照)马云IPO上市英语演讲稿Hello! Everyone, I’m Ma Yun . The virgo who change the world. Today is September evening Alibaba wlii land the New York stock exchange after the delisting.We’ve got the integration of listed for $68 per share total $218 a sign of that We are the third global financing scale. Dear,$1748 billion. How much time we need to spend that moneyI know,maybe you are very worship me. But in more than ten years ago. People always say I am a liar. What I want to make yellow pages for the State Sports Commission. They ignores me and said “you should make an appointment” Appointment your sisiter! Thanks for a TV photographer recorded that for me. Now think about it, I’ll say “today you ignore metomorrow I’ll shut you out .”When I was in trouble I went to USA and eager finance 2 million dollars. However,I was rejected by 300 VC. That day, I felt I’m really a short poor ugly guy.But today what I want is 2 hurndred billion . Asa result, the participants of the investors lined upon the same floor where I live in the 90th floor like thousands of people waiting for ipone 6 in front of an Apple store.Behind my valiant record there is also a time when I make a mistake. That was Yahoo! Only spent 10 billion bought our 40% shares. Bartz later refused to cooperate wihe me. I really want marry her and dumped her.So our equity situation is % share hold by Softbank. % share hold by Yahoo. As chairman of board.I only hold %. LuZhaoxi holds 1%. Others hold % share. Bright spot is the other,I really don’t want to say anymore. I kow after tonight Alibaba must be looked as a giant company by foreigners. But who knows the “Alibaba” trademark was not in our hands before. Thanks to the party and the country that we win the lawsuit or now “Alibaba” really become a sesame oil brand.As this roadshow process. I repeated the ecological energy of Aligroup. Now we have a very awesome Alipay, Taobao, Tmall business group and those about to enter the KTV, the pharmacy and usury industry. The next step,we will bet on logistics and intelligent hardware field. Last year we set up food logistics.This year we will enter the domestic mobile phone industry. When ZTE-Huawei-Coopad-Lenovo Association is dying. I think that Meizu, oppo still have sense of B. Evenlaoluo and letv start to do smart phone. What else can I do So Alibaba is going to buy Meizu immediately and become a next grains.There’s an old saying in china the rich won’t last 3 generations. Our vision is to make the Alibaba to become a sustainable development enterprise. Which will last for 3 generation. I believe that afer the next time Alibaba delisting listed can achieve a trillion enterprise. Finally ,I decided to give each of your Alipay account with 919 RMB to commemorate the listed, thank you.Translation大家好，我是马云，改变世界的处女座。
阿里巴巴企业客户价值分析
阿里巴巴企业客户价值分析队名：xxxxxx班级：xxxxxx队长：xxxxxxxxx队员：xxxxxxxxxxx阿里巴巴企业客户价值分析一．阿里巴巴企业简介阿里巴巴创建于1998年年底，总部设在香港，并在海外设立美国硅谷、伦敦等分支机构。
阿里巴巴是目前全球最大的网上贸易市场，已成为全球首家拥有210万商人的电子商务网站，被商人们评为“最受欢迎的B2B网站”。
杰出的成绩使阿里巴巴受到各界人士的关注。
W T O首任总干事萨瑟兰出任阿里巴巴顾问，美国商务部、日本经济产业省、欧洲中小企业联合会等政府和民间机构均向本地企业推荐阿里巴巴。
阿里巴巴(Al i b a b a.c om)是全球企业间(B2B)电子商务的著名品牌,是目前全球最大的网上贸易市场。
自从1999年创建以来，阿里巴巴集团茁壮地成长，现已拥有七家子公司。
分别为阿里巴巴网站、淘宝网、支付宝、阿里软件、中国雅虎、子公司阿里妈妈、阿里学院。
※阿里巴巴网站阿里巴巴是中国领先的b2b电子商务公司。
我们为来自中国和全球的买家、卖家，搭建高效、可信赖的贸易平台。
我们的国际贸易网站（www.al ib ab a.co m ）主要针对全球进出口贸易，中国网站（w w w.ali b ab a.co ）针对国内贸易买家和卖家。
截至2007年6月30日，中文英文网站共有来自200多个国家和地区的超过2400万用户。
成立于1999年的阿里巴巴B2B公司，是阿里巴巴集团的旗舰业务公司，也是全球领先的电子商务品牌。
我们的运营总部位于我国东部的杭州市。
在遍布中国、香港、瑞士和美国的30多个城市都有我们的销售人员和分公司。
2007年6月30日为止，公司共有超过4500名全职员工。
※淘宝网淘宝(w ww.t ao b ao.co m)是为我国个人消费者提供网络购物的商务平台，使用的公司名称为“淘宝”和“Ta ob a o”（淘宝的英文名称）。
截止到2007年6月30日，淘宝的注册用户达到近3990万。
阿里巴巴集团企业战略分析
阿里巴巴集团的企业战略分析Amor8110 2014/12/7 一、企业简介阿里巴巴（英语：Alibaba Corporation；纽交所，证券代码“BABA”），中国最大的网络公司和世界第二大网络公司，是由马云在1999年一手创立企业对企业的网上贸易市场平台。
2003年5月，马云投资一亿元人民币建立个人网上贸易市场平台——淘宝网。
2004年10月，阿里巴巴投资成立支付宝公司，面向中国电子商务市场推出基于中介的安全交易服务。
阿里巴巴在香港成立公司总部，在中国杭州成立中国总部，并在海外设立美国硅谷、伦敦等分支机构、合资企业3家。
2014年2月10日，阿里巴巴对高德公司股票进行全面收购。
6月5日11点11分，恒大在御景半岛酒店举行发布会，宣布阿里集团以12亿入股恒大足球，恒大和阿里各自占50%股权。
2014年9月19日，阿里巴巴登陆纽交所，以每股美国存托股68美元的发行价，成为美国融资额最大的IPO。
二、PEST分析所谓PEST是战略环境分析的基本环境，它通过Political——政治、Economic——经济、Social——社会、Technological——科技四个方面的因素从总体上把握宏观环境，并评价这些因素对企业战略目标和战略制定的影响。
政治环境2014年是电商热火之年，为认真贯彻落实《国务院办公厅转发商务部等部门关于实施支持跨境电子商务零售出口有关政策意见的通知》等文件精神，浙江省出台了全国首个省级跨境电商政策，政策旨在结合“电商换市”和“国际电子商务中心”建设目标，加快发展跨境电子商务，这无疑是已经在纳斯达克上市的阿里巴巴一条大喜讯，总部在杭州的阿里巴巴还有什么理由不借着这股东风扶摇直上呢？经济环境全球一体化加快，分工更加精细，要求合作更加紧密，随着中国加入WTO，通过境外双边毛衣交往合作，国内经济开始迅速发展尤其是中小型企业，而中小型企业的信息不对称是最大问题，而阿里巴巴发现并充分利用了这个机会——实行免费政策，抢先快速圈地，全面布局中小企业信息市场。
阿里巴巴英文简介模板
公司英文简介填写模版使用方法：按照括号中提示填写相应的英文即可。
模版 A ：Established in2005( 成立年份 ),(公司英文名称) is a manufacturer (生产兼贸易，可用manufacturer and trader ) specialized in the research, development and production of(公司主打产品). We are located in the Yangtze river bridge in anqing LongMian economic development zone(公司所在城市), with convenient transportation access.All of our products comply with international quality standards and are greatly appreciated in a variety of different markets throughout theworld.If you are interested in any of our products or would like to discuss a custom order,please feel free to contact us. We are looking forward to forming successful business relationships with new clients around the world in the near future.对应中文翻译：ABC 公司成立于XX 年，专业生产XXX 产品，集产品研发和生产于一体。
我公司地处XX 市，交通便利。
我司所有产品采用国际质量标准，产品远销海外，享誉海内外众多市场。
如果贵司对我们任一款产品有意或有订单意向，欢迎随时联系我们。
阿里巴巴网站介绍
阿里巴巴网站介绍网站介绍阿里巴巴是全球著名的企业间(B2B)电子商务服务公司，管理运营着全球领先的网上贸易市场和商人社区--阿里巴巴网站，为来自220 多个国家和地区的1200 多万企业和商人提供网上商务服务，是全球首家拥有百万商人的商务网站。
在全球网站浏览量排名中，稳居国际商务及贸易类网站第一，遥遥领先于第二名阿里巴巴公司目前由四大业务群组成：阿里巴巴(B2B)、淘宝(C2C)和雅虎(搜索引擎)和支付宝(电子支付)。
其中阿里巴巴网站由三个相连网站组成：中国站()，主要为国內市场服务;国际站()，面向全球商人提供专业服务;日文站()，主要为日本当地市场服务。
淘宝网的在线商品数量、注册会员数、成交额等，遥遥领跑中国个人电子商务市场。
中国社科院《2005年电子商务调研报告》显示，淘宝占据国内C2C市场72%的市场份额。
在全球权威Alexa2004 年排名中，淘宝网在全球网站综合排名中位居前20 名，中国电子商务网站排名第1 名。
发展历史与发展战略思路2003 年10 月，阿里巴巴建立独立的第三方支付平台——支付宝，正式进军电子支付领域，并于10 月18 日在淘宝网推出，为网络交易用户提供优质的安全支付服务。
目前，支付宝已经和国内的工商银行、建设银行、农业银行和招商银行，国际的VISA 国际组织等各大金融机构建立战略合作，共同打造一个独立的第三方支付平台。
不到一年时间，支付宝迅速成为淘宝会员网上交易不可缺少的支付方式，深受淘宝会员喜爱。
阿里巴巴在香港成立公司总部，在中国杭州成立中国总部，并在海外设立美国硅谷、伦敦等分支机构、合资企业3 家，在中国北京、上海、浙江、山东、江苏、福建、广东等地区设立分公司、办事处十多家。
1998 年底，马云以50 万元人民币起步，在杭州一家民房里创办阿里巴巴网站（国际站 ，中文站 ）。
他认为占全球企业总数90 ％的中小企业才是互联网商务服务的主体，并一直坚持阿里巴巴的发展方向是为中小企业和商人建立一个全球最大的、平等便捷的网上商业机会站点。
[经济学]阿里巴巴电子商务案例分析
![[经济学]阿里巴巴电子商务案例分析](https://img.taocdn.com/s3/m/83f72c647ed5360cba1aa8114431b90d6c85893d.png)
阿里巴巴电子商务案例分析一、电子商务电子商务通常是指是在全球各地广泛的商业贸易活动中，在因特网开放的网络环境下，基于浏览器/服务器应用方式，买卖双方不谋面地进行各种商贸活动，实现消费者的网上购物、商户之间的网上交易和在线电子支付以及各种商务活动、交易活动、金融活动和相关的综合服务活动的一种新型的商业运营模式。
二、电子商务模式定义电子商务模式，就是指在网络环境中基于一定技术基础的商务运作方式和盈利模式。
研究和分析电子商务模式的分类体系，有助于挖掘新的电子商务模式，为电子商务模式创新提供途径，也有助于企业制定特定的电子商务策略和实施步骤。
电子商务模式可以从多个角度建立不同的分类框架，最简单的分类莫过于BtoB、BtoC和CtoC这样的分类，但就各模式还可以再次细分。
电子商务模式可以分为以下六种类型：电子商务模式是指企业运用互联网开展经营取得营业收入的基本方式；传统的观点是将企业的电子商务模式，归纳为B2C(Business to Consumer)、B2B(Business to Business)、C2B(Consumer to Business)、C2C(Consumer to Consumer)、B2G(Business to Government)、BMC（Business Medium Consumer）、ABC（Agents Business Consumer）等七种经营模式。
1．企业与消费者之间的电子商务企业与消费者之间的电子商务（Business to Customer，即B2C）。
这是消费者利用因特网直接参与经济活动的形式，类同于商业电子化的零售商务。
随着因特网的出现，网上销售迅速地发展起来。
其代表是亚马逊电子商务模式B2C就是企业透过网络销售产品或服务给个人消费者。
企业厂商直接将产品或服务推上网络，并提供充足资讯与便利的接口吸引消费者选购，这也是目前一般最常见的作业方式，例如网络购物、证券公司网络下单作业、一般网站的资料查询作业等等，都是属于企业直接接触顾客的作业方式。
阿里巴巴集团的英文简介(课堂PPT)
.
2
The target market of alibaba
E-commerce market
Production organization, production services, financial services, logistics services, information services, network marketing, etc
.
5
The development of alibaba
In 2007, Alibaba listed on the Hongkong Stock Exchange ; In 2008, Alibaba set up Taobao mall that is now Tmall ; In 2009, Alibaba launched cloud computing services ; In 2010, Alibaba set up Juhuasuan and AliExpress ; In 2011, Tmall and Juhuasuan split from Taobao ; In 2012, Jack Ma founded Alibaba Foundation ; In 2013, Alibaba released a mobile social networking software and to develop mobile social platform services market ;
马云英文介绍作文
马云英文介绍作文英文：When it comes to influential figures in the world of business, one name that immediately comes to mind is Jack Ma, also known as Ma Yun. Jack Ma is the founder and former chairman of Alibaba Group, one of the world's largest e-commerce companies.I have always been fascinated by Jack Ma's story. He grew up in a poor family in China and faced numerous setbacks and failures before finally achieving success. His perseverance and determination are truly inspiring.One of the things that sets Jack Ma apart is his unique leadership style. He is known for his charismatic personality and his ability to inspire and motivate his employees. He once said, "If you want to be successful, you should have a big dream, a big goal, and also a big heart."Another thing that I admire about Jack Ma is his commitment to philanthropy. He has donated millions of dollars to various causes and has even established his own charitable foundation, the Jack Ma Foundation.Overall, Jack Ma is a true visionary and a role modelfor entrepreneurs around the world.中文：说到商界有影响力的人物，马云这个名字一定会立刻浮现在脑海中。
阿里巴巴集团的英文简介专题培训课件
2
The target market of alibaba
E-commerce market
Production organization, production services, financial services, logistics services, information services, network marketing, etc
4
The development of alibaba
In 1999, 18 people led by Jack Ma founded Alibaba group ; In 2000, Alibaba group successfully financing $20 million ; In 2001, The registered users of Alibaba exceeded 1 million ; In 2002, Alibaba began to make profits in the first; In 2003, Alibaba set up Taobao and open B2C business; In 2004, Alibaba create a Alipay platform; In 2005, Alibaba and Yahoo reached a strategic cooperation, the same year in October to take over the Chinese Yahoo.; In 2006, Alibaba opened the Taobao university courses to provide e-commerce training services for platform users;