HERBORIST-佰草集SWOT分析

Use of the unique balance theory and integration concept
Chinaese herbal modern biotechnology
fresh natural healthy
Channel Strength
Diversified
product sales channels:
Iris Mavis Caddy Anya Vicky Jennifer
Iris Mavis Caddy
B2014022324 B2014022404 B2014022403
Anya
Vicky Jennifer
B2014022316
B2014022325 B2014022309
high-grade personal care products
Quality Strength
Advanced
service concept and the quality control
ENSURE
the quality of products and service
Product Strength
chemical raw materials import tariffs will be gradually lower.
Threats
Product’s Market
technical has newer rate whole of fast competition vehemence
need to slowly gain a firm foothold
Weak in contact with potential customers
college students target customers can not meet college students' needs we haven’t pull into the relationship with potential clients enter the society
Opportunities
Consumer
National policy
Globalization
Threats
Product’s technical has newer rate whole of fast
Market competition vehemence
Increasing of consumer’s brand awareness
Economic Globalization
National policy
Consumers give opportunities
respect and appreciation to their existing customers and mining of front end customers.
Increasing
of consumer’s brand
awareness
Product’s technical has newer rate whole of fast
Technology content
study funding，reserves
HERBORIST
large cosmetics company
Shanghai HERBORIST Cosmetics Limited
About HERBORIST
Technology
Business Concept
About HERBORIST
Shanghai HERBORIST Cosmetics Limited
Shanghai Jahwa United CO.
Joint venture International Brand awareness
Influence
Resources strength
About HERBORIST
Technology Business Concept
Strength
Brand Strength
Quality Strength
Product Strength
Channel Strength
Weakness
To enter the international market of late
Weak in contact with potential customers The lack of high-quality human resources Without the formation of a strong brand group
consumers continue to grow
National policy to provide opportunities
CFDA(国家食药监局)
cosmetics administrative licensing, relax the limitation on the cosmetics industry.
franchise stores SPA
international highend retail stores self stores
supermarket counters
department stores
Weaknesses

To enter the international market of late The weak in contact with potential customers Lack of high-quality human resources
The upgrading of products more quickly.
Market competition vehemence
●Large multinational companies
Brand awareness is not large
Increasing of consumer’s brand awareness
Maxam
Jahwa
HERBORIST
not widely popularity and good reputation can not formed a strong brand group
Lushen
hindered HERBORIST development .
Opportunity
Consumer
Europe
2014 1998
SWOT
STRENGH
WEAKNESS
OPPORTUNITY
THREATS
Brand Strength Quality Strength
Strength
Product Strength
Channel Strength
Brand Strength
complete significance modern Chinese herbal medicine
Technology
microbiologists biochemists botanists dermatologists 8000 immunologist
Business Concept
Promotes
a consistently healthy, fresh and natural living attitude by providing every consumer with natural, safe and effective products through friendly and professional service.
seizes the opportunity, to accurate market swenku.baidu.comgmentation and target market，
Globalization provide opportunities
The international environment is one of the important marketing environment of the international marketers
Modern Chinese herbal medicine in highend personal care products launch in market
shampoo &shower gel
Skin Care
Perfume
Essential oil
Aromatic
About HERBORIST
Lack of highquality human resources
brand appeal to employers the sales team personnel quality
Low
Improve
Without the formation of a strong brand group
Online sales is lack of good after sale service
Without the formation of a strong brand group
To enter the international market of late
2005 April
LATE
short history