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毕业设计（论文）题目：企业物流计划与控制的研究

外文题目：Application of Collaborative Transportation Management to Global Logistics: An Interview Case Study

译文题目：全球物流应用协同运输管理：面试为例

学生姓名：林巧智

专业：物流工程0801班

指导教师姓名：冯欣

评阅日期：

International Journal of Management Vol. 24 No. 4 December 2007 623

Application of Collaborative Transportation Management

to Global Logistics: An Interview Case Study

Chcng-Min Feng

National Chiao Tung University, Taiwan

Cliien-Vun Yuan

National Chiao Tung University, Taiwan

Global logistics in business operation is playing a critical role in responding to the changing market demand in a world of globalization and mass customization. The efficiency of global distribution holds the key to success in international trade. Not only is collaborative transportation management (CTM) a new collaboration strategy between the shipper and carrier, it is also a new business model. This paper presents a descriptive case study on the application of CTM to business global logistics. In-depth interviews were conducted with respondents from multinational electronic manufacturing service (EMS) corporations and transportation logistics ser\'ice providers. Our analysis reveals that third-part- logistics (3PL) service providers play an important role in global sourcing of multinational corporations. Integrating CTM with enterprise resource planning (ERP) via information technology (IT) can facilitate transportation capacity planning and achieve prompt delivery within the shortest time possible. The positive

impact of CTM on business logistics enables enterprises to gain competitive advantage in the global business arena.

1. Introduction

The rise of regional economies around the world as well as the development of globalization has caused the supply chain to face problems such as global sourcing, cross-country production, diverse needs of customers, short product life cycle, demand for rapid delivery, frequent order placement, reduced procurement quantity, high logistics cost and diminished revenues. Hence, efficiency in global distribution is the key to survival and success under the intensely competitive business environment, which demands adequate product supply, rapid delivery and low inventory. Growing trend of mass customization and e-commerce are forcing manufacturers and retailers to shorten their planning cycles and delivery time. With smaller planning windows and the universal objective to minimize inventory in the value chain, transportation has become a critical opportunity in the process (Browning and White, 2000; Sutherland, 2003). Transportation consumes 5.5% of the U.S. gross domestic product (GDP), and approximately the same proportion of a company's sales revenue (Wilson and Delaney, 2(X)3). Transportation service represents a major component of order lead time. Much of the variability in order lead time is attributed to variation in transit times (CTM While Paper. 2004). Huge capital in terms of sunk cost is a unique feature of transportation industry,