中央预订系统CRS一体化系统解决方案

基于中央预订系统(CRS)一体化系统解决方案

Integrated System Solutions

Based on Central Reservation Systems (CRS)

Autumn Solution

目录Content

基于CRS一体化系统解决方案

Integrated system solutions based on CRS

系统模块功能介绍

System functional introduction

售后服务

Our Service

基于CRS一体化系统解决方案Integrated System Solutions Based on

Central Reservation Systems (CRS)

CRS介绍

一个功能强大的CRS以及完善的分销系统是连锁酒店集团竞争优势的基石，同时也是连锁酒店集团实现电子分销不可分割的部分。

CRS既是酒店集团综合实力的体现，同时又是其垄断客源的一种途径。目前，国际旅游饭店业中，客房数量仅占30％的集团饭店瓜分了80％的客源市场。饭店集团通过其CRS对客源构成、流量及流向进行控制，并通过各种价位组合及调整实行收益管理，以实现集团利益的最大化。

CRS介绍

A powerful CRS and distribution system is the cornerstone of the

competitive edge of the hotel chains. It’s also an inseparable part of the implementation of electronic distribution

CRS not only stands for the comprehensive strength of the hotel chains, but also a method to monopolized the customer resources. By far, in the

international tourism hotel industry, hotel groups carve up 80% of the

customer market, which only have 30% of the guest rooms. By controlling the customers’ composition, flow rate and flow direction, hotel groups

combine and adjust the price to practice the revenue management, to

maximize the group interests.

一体化解决方案

中央预订系统（CRS）主要是指集团饭店所采用的，由集团成员共享的预订网络。它使酒店集团利用中央数据库管理旗下酒店的房源、房价、促销等信息，并同其他旅游分销系统－GDS(全球分销系统)和IDS(互联网分销商)连接，使成员酒店能在全球范围实现及时预订。CRS同时为酒店集团其他营销及管理活动活动提供数据平台，如：常客计划、捆绑促销、企业销售、电子营销等。

通过CRS与PMS、CRM、LPS、呼叫中心系统无缝对接后，可实现实时分销、预订，实时房源、房价的调控，客户预订可直接在前台显示。

同时有效的管理常旅客会员营销，使集团内部资源可交叉销售。

一体化解决方案Integrated Solutions

Central Reservation Systems (CRS) is a booking network mainly adopted by the hotel groups and shared by group members. Therefore the hotel groups can use the CRS to handle the information about inventory, rates and sales, and connect with other travel distribution system-Globe Distribution Service (GDS) and Central

Reservation Systems (CRS), so that the hotels can be booked all over the world

immediately. CRS provide the data platform for the hotel groups and other marketing and management activities, such as frequent customers program, bundle promotions, enterprise sales and electronic marketing.

Through the seamless connecting the CRS to PMS、CRM、LPS and call centre system, hotels can operate the distribution, booking, actual inventory and rates.

Customer reservations can be displayed on the front desk.

Hotel groups control the member marketing of frequent customers efficiently, meanwhile cross-sell the group internal resources.